Explore every episode of the podcast Marketers in Need of Therapy

What if the most powerful marketing tool you have isn't your content calendar, your analytics dashboard, or your social media strategy?

What if it's just… you? 💙

This week Emma sits down with Lisa from Style With Wisdom: personal stylist and entrepreneur who has spent 13 years building a fashion and styling business.

Lisa built her business and her following by showing up as exactly who she is on social media. No filters, no performance, no trying to be what she thought people wanted. Just genuine, confident, unapologetic Lisa 🙌

In this episode, Emma and Lisa talk about everything from why the outfit you put on in the morning is actually a form of marketing yourself, to why vanity metrics are the biggest distraction in the game, and what it really means to build genuine trust with your audience in a world increasingly saturated with AI generated content.

In a world where everything is starting to look and sound the same, Lisa's message is simple: stop trying to be someone else. Stop trying to be AI. Just be you. Because that's the one thing nobody else can replicate 👀

Whether you're trying to build your personal brand, find your confidence, or just figure out how to show up more authentically online, this one is going to stay with you 💙

Is SEO dead? Short answer: absolutely not 😅

But has it changed? Oh yes. And if you're a lone marketer trying to keep up with algorithm updates, AI search and a manager who just wants quick wins, this episode is going to make your life a whole lot easier 💙

This week Emma sits down with Emily Walker, freelance SEO specialist and MINT expert, for a brilliantly entertaining episode 🎙️

Whether you've always found SEO a bit overwhelming or you just want to make sure you're keeping up, Emily makes it feel totally manageable 🤝

Are you marketing baked beans… but actually delivering mushy peas? 👀😂

It sounds like a strange question, but Laura Lewis, founder of Culture Chameleon, uses this analogy to perfectly sum up one of the biggest problems lone marketers face: being asked to sell a version of a company that doesn't actually exist on the inside.

In this episode, Emma sits down with Laura for one of the most thought-provoking conversations we've had on the podcast yet 🎙️

They cover everything from why one-word values are doing your business more harm than good, to how toxic culture shows up in your day-to-day, to what lone marketers can actually do when the organisation around them isn't quite there yet.

If you've ever felt like the marketing you're putting out doesn't quite match the reality of working there, this one is absolutely for you 🎙️

What does a former CMO actually think about MINT and lone marketers? 👀

Spoiler: he wishes MINT had existed 20 years ago 💙

This week Emma sits down with John, former Marketing Director at DPD and founder of Peer-to-Peer, for a conversation packed with the kind of straight talking, no nonsense marketing wisdom you don't often get to hear 🎙️

John's career has taken him from night school to the boardroom, from Manchester to Paris, from running marketing across an entire European operation to setting up his own business from an office at the bottom of his garden 😂

In this episode they talk about why everybody thinks they're a marketer (and why that makes your job so much harder), the power of a transparent marketing plan, why you should never try to be exceptional at 20 things, and the one piece of advice that every overwhelmed marketer needs to hear right now 💙

Whether you're a lone marketer juggling a hundred things or a marketing leader trying to figure out where to focus, this one is absolutely for you 🤝

Ever cried in the work toilets and thought… is it just me? 😅

Spoiler: it's not 💙

This week Emma sits down with Anna, MINT ambassador and lone marketer, for one of the most honest and relatable conversations we've had on the pod yet 🎙️

Anna has spent her entire career walking into businesses with no marketing function, no brand guidelines, and absolutely no support: and building something brilliant from scratch every single time. Sound familiar? 👀

They cover everything from ADHD as a marketing superpower, to why asking for help is actually a strength, to the marketing fails that still make her cringe 😂

Oh, and she finishes with quite possibly the best piece of advice we've ever heard on this podcast 🍷😂

If you've ever felt overwhelmed, undervalued, or just completely alone in your role, this one is for you 💙

Are you still putting off setting up a TikTok account for your company...? Still having stage fright about putting yourself on screen? In this episode, Jess talks about the 'dos and don'ts', and the best practices for being on TikTok! 🤳

And if you're sat thinking 'my industry shouldn't be on TikTok'...you're probably wrong! 😅 Give the full episode a listen to find out more! 

In this episode of the MINT Podcast, Emma is joined by MINT Ambassador Tamzin for an honest conversation about the reality of being a marketer right now 💙

From imposter syndrome and impossible deadlines, to AI overwhelm, platform changes and trying to keep up with everything 😅 This episode is packed with relatable moments, practical advice and reassurance for lone marketers everywhere!

Tamzin shares her journey through agency, events and in-house marketing, along with her thoughts on: setting boundaries at work, dealing with leadership pressure, finding time to learn, keeping up with trends without burning out, and why no marketer should have to do this alone 🤝

There are also plenty of laughs, a few rants, and an important reminder that nobody actually has it all figured out!! 

If you’ve ever questioned yourself, felt overwhelmed, or wondered whether you’re “good enough” at marketing… this episode is for you 🎙️

This week, Emma is joined by the brilliant Tina Saul: an AI expert with 25 years of marketing experience!!

They're cutting through the noise on what AI actually means for marketers right now, and spoiler: it's not as scary as everyone's making it out to be!! 👀 From the best tools to start with, to the biggest mistakes people are making, this one is packed with genuinely useful, no-nonsense advice!!

They also get into why pumping out AI slop is going to destroy your brand trust, and what to do instead. Plus, what podcast would be complete without chat about Gordon Ramsay and why someone has named their LLM Gary, so you know it's a good one 😂🎧

Whether you're a lone marketer spinning plates or part of a team trying to figure it all out, this episode is for you!! 💙

In this week's episode we are joined by the fabulously hilarious Samm Larkin from Neon recruitment. We delve into how hiring decisions directly shape your brand, culture, and reputation. From candidate experience to employer branding, we unpack why your recruitment strategy is a powerful (and often overlooked) marketing tool.

In this week’s episode, we’re joined by Lindsey Crane to talk about the one thing that shapes every successful marketer: mindset.

With constant demand to perform, show up, and stay consistent, it’s easy to feel overwhelmed. Lindsey is here to break down why mindset matters more than ever, the pressure most lone marketers face, and why pushing harder isn’t always the answer.

This conversation will completely change how you think about marketing, and why working on your mindset can make all the difference.

In this week’s episode, we are joined by the Google and Meta ads expert Kathryn Clarke. Dive deep into the world of paid ads, insider strategies, expert secrets, and invaluable tips that can help you and your business shine online.

This week, we’re joined by the team behind Yellow Lizard Media and we’re talking about the one thing dominating every marketing feed right now: video. 

With new Reels and TikTok trends popping up every second, it’s easy to feel overwhelmed. Dan Gibbons is here to explain why video is king, the videography techniques most brands are missing, and why chasing every trend isn’t the answer.

This conversation completely changed how we think about video in marketing and why the brands getting it right are impossible to ignore. 

In this episode, we’re joined by Emily Waddell from Taylor Walton Solicitors to talk about what it really looks like to market a serious, B2B legal firm. We dive into building community and long-term trust in a reputation-led industry, and why working in a business that genuinely trusts its marketer makes such a difference. Emily’s confidence and lack of self-doubt really struck us, we came away thinking, be more Emily. 

Welcome to our first episode! We’re joined with Dee Blick, no.1 best-selling marketing author, with 40+ years of experience in the industry. 

In this episode, Emma Ellis and Dee Blick talk all things: personal branding, AI, overcoming imposter syndrome, and working with stakeholders – all while still providing the support and reassurance that YOU MATTER!!!