Welcome to the Market Movers: Building Brands and Links with Linkifi podcast! Hosted by Chris Panteli and Nick Biggs, we delve into the intersection of branding, SEO, and link-building to help your business become a recognized and trusted brand.

In this episode, we’re joined by Vince Nero, Director of Content Marketing at BuzzStream. Vince brings invaluable insights into the evolving landscape of digital PR, AI, and SEO. With an impressive journey from jazz saxophonist to content marketing expert, Vince shares strategies, challenges, and opportunities in the world of link-building.

Key Talking Points

• The Impact of Google Updates: How the Helpful Content and Link Spam updates reshaped SEO strategies in 2024.
• Data-Driven Digital PR: The power of original research and creative methodologies for building link authority.
• Relevance in PR Campaigns: Staying contextually relevant to topics and news cycles for better link-building outcomes.
• AI and Branding: Leveraging AI tools to ensure your brand becomes synonymous with key industry terms.
• Personalized Outreach: Moving beyond “spray and pray” email techniques to build meaningful journalist relationships.

Actionable Tips from Vince

1. Prioritize Quality Over Quantity: Focus on relevant, high-quality links rather than hitting arbitrary numbers.
2. Embrace Data-Driven PR: Use proprietary data and surveys to create unique content that journalists value.
3. Tie Campaigns to Keywords: Ensure your PR efforts support SEO goals, driving organic traffic even if outreach falls flat.
4. Build Relationships: Introduce yourself to journalists in your niche and maintain professionalism to avoid burning bridges.
5. Prepare for AI Impact: Feed large language models accurate and consistent brand information to control your narrative.

Memorable Campaigns Discussed

• Branded by Memory: A campaign asking participants to draw logos from memory, showcasing creative methodologies in PR.
• Germ Studies: Swabbing public spaces to produce unique, attention-grabbing data for outreach campaigns.

Guest Info

• Vince Nero

• • LinkedIn:Vince Nero
  • BuzzStream Podcast & Newsletter: Tips on digital PR, link building, and industry insights.

Set up a call with us now:

☎️ calendly.com/linkifi/pr.

👉️ Connect with Chris on LinkedIn

👉️ Connect with Nick on LinkedIn

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast! Join Chris Panteli and Nick Biggs as they explore the latest trends in branding, SEO, and digital PR. In this episode, we're diving deep into the integration of AI into marketing and SEO with Robert Niechciał, CTO of SensAI and partner at Vestigio. With over 20 years in the industry, Robert shares groundbreaking insights on how AI is reshaping content creation, link-building, and data processing.

Key Takeaways from the Episode:

• Robert Niechciał's Journey: From electrical engineering to becoming a leader in AI-driven marketing strategies.
• The Evolution of AI in SEO: From natural language processing to the revolution brought by GPT-3 and beyond.
• AI's Biggest Use Case in Marketing: Speeding up processes, delivering better user signals, and enhancing content quality.
• Content Creation Tips with AI:
  • Use tools like ChatGPT with updated data sources like Perplexity or Claude.ai.
  • Prioritize chunking and structuring content for optimal results.
  • Localize prompts for accuracy in different languages or regions.
• Optimizing AI Prompts: The importance of clear objectives, examples, and step-by-step instructions to improve output.
• AI in Link Building: Automating outreach, analyzing topical relevance, and leveraging AI to enhance link authority.
• Technical SEO with AI: Use AI to analyze content structure, identify technical issues, and simulate Google's perspective on your site.
• AI for Data Processing: Tools like Whisper for audio transcription and DeFi for orchestration can help marketers gather insights from multiple platforms like YouTube, Twitter, and TikTok.

Resources Mentioned:

• AI Tools for Content and Marketing:
  • ChatGPT Canvas
  • Perplexity
  • Claude.ai
  • Whisper (Voice-to-Text)
  • Hugging Face for Llama Models
  • DeFi for AI Orchestration
• Learning Platforms:
  • Medium.com for AI insights
  • Runway.ai - newsletters for updates
  • Follow AI startups like Perplexity, Anthropic, and Meta for cutting-edge developments

About Robert Niechciał:

Robert is the CTO of SensAI and a partner at Vestigio, specializing in integrating AI into marketing strategies. A trailblazer in the AI marketing space, he blends engineering expertise with SEO acumen to help businesses harness AI for success.

Connect with Robert:

• LinkedIn: Robert Niechciał
• Upcoming Events: Founder's Mind in Poland, SEO Vibes Poland 2025

Set up a call with us now:

☎️ calendly.com/linkifi/pr.

👉️ Connect with Chris on LinkedIn

👉️ Connect with Nick on LinkedIn

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder, Nick Biggs.

Ready to rise above the noise and make your mark?

We’re thrilled to welcome Hazem Khattab, SEO Manager at Fantastic Services, a home services franchise company. With 15 years of digital marketing experience, Hazem shares key insights into SEO strategies that fuel Fantastic Services' growth. Together, we explore the intricacies of local SEO, content strategies, and link-building techniques that help service-based businesses dominate in competitive markets. Hazem also discusses the critical role of speed in customer conversion and the growing influence of AI on search results.

Key topics covered in this episode:

• Hazem Khattab's journey from sales to SEO management
• Fantastic Services’ business model and franchise network growth
• Creating over 13,000 pages and 2,000 blog posts to support local SEO
• Strategies for ranking local home services pages
• The importance of personalized and location-specific content for local SEO
• How AI tools like ChatGPT and Gemini are influencing search results
• The role of backlinks and the concept of "link fatigue"
• Using SEO and paid ads in tandem to optimize cost and rankings
• Building trust with reviews and managing customer satisfaction
• The increasing importance of speed across the customer journey
• The changing dynamics of buyer intent in digital marketing

Hazem also highlights Fantastic Services' foray into private tutoring and the success they've seen by adapting their local SEO expertise to this new niche.

Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi? 🔥📈

Set up a call with us now:

☎️ https://calendly.com/linkifi/pr.

👉️ Connect with Chris on LinkedIn

👉️ Connect with Nick on LinkedIn

Welcome to the Market Movers podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I'm Chris Panteli, Co-Founder and CEO at Linkifi, joined by my co-host and Co-Founder, Nick Biggs.

In today's episode, we welcome Brandon Leibowitz, Founder of SEO Optimizers and a digital marketing expert with over 15 years of experience. Specializing in helping real estate businesses boost their online visibility, Brandon shares expert strategies to help real estate professionals leverage SEO for lead generation in a competitive marketplace. We discuss local map listings, content creation, and the evolving role of AI in digital marketing.

Key Takeaways:

• SEO for Real Estate Agents: Target niche keywords and specific communities to bypass big competitors like Zillow. Focus on low-competition terms with high buyer intent.
• Local Map Listings Optimization: Complete your Google Business Profile fully, and ensure consistency across various map platforms. Getting reviews and embedding the map on your site also helps build trust.
• Keyword Strategy and Content Planning: Target long-tail keywords related to specific amenities or communities. Use tools like Google Keyword Planner to find search volume and avoid overly competitive terms.
• Importance of Backlinks: Backlinks remain essential for ranking. Focus on high-quality, niche-relevant backlinks to boost credibility. Consider guest posts, podcasts, and digital PR outreach.
• Utilizing AI for Content: AI tools can speed up content creation, but they require careful editing to avoid inaccuracies. The right balance between AI and human input can be key for scaling content production.
• Future of Real Estate SEO: AI search platforms are emerging, but traditional SEO techniques still have strong potential. AI may affect informational content, but transactional queries will likely continue to rely on search engines like Google.

Connect with Brandon: Visit SEOOptimizers.com/gift for a special resource and free SEO training content.

Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?

Set up a call with us now:

https://calendly.com/linkifi/pr.

Connect with Chris on LinkedIn

Connect with Nick on LinkedIn

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs. Ready to rise above the noise and make your mark? In this episode, we’re joined by Alex Galinos, Head Of SEO and SEO Product Manager at Hoppa, a major travel aggregator. Alex shares his insights on building a scalable SEO strategy for a global business, focusing on high-ROI activities. He explains his combined approach to link-building through guest posting and digital PR, and how he integrates data from PPC campaigns to enhance his SEO efforts. Alex also touches on the challenges of attribution in SEO, how to prioritise pages for link-building, and the impact of Google updates on rankings. Here are some key talking points from the episode:

• Alex’s approach to building a balanced link profile through guest posting and digital PR
• How he tracks SEO performance through custom Looker Studio reports
• Using PPC data to inform SEO strategy and prioritise high-value pages
• Insights into managing link velocity and competition analysis in the travel niche
• The challenges of attribution and how organic search performs in comparison to other channels
• The future of SEO in the travel industry amid the rise of rich snippets and AI-driven search features

Alex describes himself in his own words like this. “I empower companies to drive qualified traffic to their website, generate leads and increase revenue through SEO and Content Marketing. I approach SEO from a business perspective and in a data-driven, testing-oriented mindset, contributing a commercial understanding and prioritising actions bringing the highest organic revenue impact in the shortest amount of time.” 👉 Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?🔥📈 Set up a call with us now:☎️ https://calendly.com/linkifi/pr.Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs. Ready to rise above the noise and make your mark? It’s a pleasure to welcome Matthew Martin, SEO manager at Represent, a luxury British fashion retailer. Matthew shares how his targeted SEO strategies, including branded search, digital PR, and A/B testing, drove significant organic growth for Represents. He emphasises the power of building relationships with the press and nurturing a community of passionate customers. Matthew also discusses his approach to keyword research, collaboration with product teams, and the evolving role of AI in SEO. The conversation concludes with insights into his work with the Cadence brand and future growth plans. Here are some key talking points from the episode:

• Matthew's approach to driving organic growth at Represents
• The power of branded search
• The role of physical presence and events in building the brand's visibility
• Matthew's collaboration with the product team for keyword research
• The impact of A/B testing on product pages
• Collaboration with other departments
• The proportion of sales attributed to SEO

Matthew describes himself in his own words: “I get the best brands in the world the converting organic traffic they deserve. I am building the blueprint for the best SEO strategy in fashion for my favourite brand in the world, Represent. I am applying what I have learned and refining my strategy for multiple side projects. I am a Blue Belt in Brazilian Jiu-Jitsu and a black Belt in SEO. Ex-SEO for Myprotein UK, Ireland, India, Netherlands, Poland, Belgium, Greece, Cyprus, MP Activewear & MyPro.” 👉 Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?🔥📈 Set up a call with us now:☎️ https://calendly.com/linkifi/pr.Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs. Ready to rise above the noise and make your mark? It’s a pleasure to welcome Nathan Gotch, CEO of Rankability and Founder and Head SEO Coach at Gotch SEO Academy. Join us as we discuss recent Google updates and the future of search engines and SEO. They cover topics such as the importance of relevant keywords, the integration of AI into SEO, content scaling, Google's core update, and the viability of traditional affiliate sites. We also delve into link-building strategies, local link-building, user signals, and the potential impact of AI on search. This insightful conversation provides valuable insights into the current state of SEO and the importance of quality content and link authority. Here are some key talking points from the episode:

• Introduction to Nathan Gotch's SEO journey
• Impact of recent Google updates on SEO
• Integration of AI into SEO processes
• Content scaling and quality
• Google's core update and its impact on website ranking
• Viability of traditional affiliate sites
• Importance of links in boosting website rankings
• Link-building strategies for different types of businesses

Nathan Gotch is the CEO of Rankability and the founder of GotchSEO.com. He is a leading voice and influential figure in the SEO industry. Starting with failed ventures in 2011, Nathan pivoted to SEO in 2012, creating TheUltimatePitcher.com and discovering the power of organic traffic. His journey led him to build GotchSEO into a leading SEO training platform, culminating in the launch of Gotch SEO Academy, now renowned for its excellence. Nathan’s achievements include generating six-figure revenues, reaching over 3 million YouTube views, and authoring the book The SEO Entrepreneur. In 2024, he expanded his influence by launching Rankability, a groundbreaking SaaS company. With a legacy of innovation and success, Nathan continues to shape the future of SEO and digital marketing.👉 Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?🔥📈 Set up a call with us now:☎️ https://calendly.com/linkifi/pr.Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs. Ready to rise above the noise and make your mark? It’s a pleasure to welcome Peter Shankman, Founder of Source of Sources and Advisor at Levl. Join us as we discuss Peter's entrepreneurial journey and his expertise in marketing, customer experience, and neurodiversity. Learn about the evolution of Haro into Connective and the exciting changes in the new platform. Get insider tips on maximising your chances of getting coverage and explore the plans for Connective. Don't miss out on this insightful conversation with an industry expert! Here are some key talking points from the episode:

• Introduction to Peter Shankman's background and the creation of Haro
• Growth and acquisition of Haro by Vocus
• Changes in the new platform, Connective
• Challenges of building a two-sided marketplace and attracting sources to Haro
• Future plans for Connective
• Tips to maximise chances of getting coverage and verification
• Conclusion and invitation to sign up for Connective

The New York Times has called Peter Shankman "a rockstar who knows everything about social media and then some." He is a six-time best-selling author, entrepreneur, and corporate keynote speaker who focuses on customer service, the new and emerging customer, and the neurodiverse economy. He is recognised worldwide for his radically new ways of thinking about the customer experience, social media, PR, marketing, advertising, and ADHD (Attention Deficit Hyperactivity Disorder). In addition to his passion for helping people and companies find success, some of Peter's highlights also include: • Founder of HARO - Help A Reporter Out, which became the standard for thousands of journalists looking for sources before being acquired three years after launch • Faster than Normal - The Internet's #1 podcast on ADHD, focusing on the superpowers and gifts of having a "faster than normal brain” • The ShankMinds Breakthrough Network, which is an elite online mastermind of thought leaders, business experts, and change-makers Finally, Peter is a father, a two-time Ironman triathlete, a class B licensed skydiver, and an avid Peloton rider. He's based in NYC with his ten-year-old daughter and three-year-old dog, both of whom refuse to let him use the couch. 👉 Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?🔥📈 Set up a call with us now:☎️ https://calendly.com/linkifi/pr. Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs. Ready to rise above the noise and make your mark? It’s a pleasure to welcome Aman Chopra, Digital Marketing Manager and Lead SEO at Stallion Express, Canada’s leading eCommerce shipping service. Join us as we discuss Aman's background, Stallion Express's growth, its SEO strategies, content creation, link building, the use of AI, and future plans for the company. This podcast is a must-listen if you're interested in learning about effective SEO techniques and the shipping industry. Here are some key talking points from the episode:

• Aman's Journey in Marketing
• Landing the Job at Stallion Express
• Focusing on SEO Pillars
• A Shift from PPC to SEO
• Crafting a Successful Content Strategy
• Tips for a High-Value Link-Building Strategy
• Use of AI in Marketing
• SEO Strategies on the Horizon
• Advice for Starting an SEO Career

Aman is an experienced digital marketing professional with nearly a decade of experience in the industry, specializing in SEO and paid media. Currently serving as the Digital Marketing Manager—lead SEO at Stallion Express, Aman has successfully scaled multiple brands to seven figures and achieved SERP page 1 ranking for key terms within three months. He shares actionable tips and insights from his marketing experiments, focusing on organic growth and paid media strategies, aiming to help businesses thrive with transparent, no-fluff advice.👉 Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?🔥📈 Set up a call with us now:☎️ https://calendly.com/linkifi/pr. Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs. Ready to rise above the noise and make your mark? It’s a pleasure to welcome Vasilisa Marinova-Kaseva, SEO Manager at Merkle Bulgaria. Merkle provides global retailers with a single source of expertise, technology, and operational support. At Merkle, Vasilisa works with clients across various verticals to help companies scale their brand awareness through SEO. Vasilisa shares insights on using SEO to enhance brand awareness, emphasising the importance of keyword strategy, valuable content, and quality backlinks. She discusses metrics for measuring success, creating user-centric content, and the role of link-building in increasing visibility. She explains why enhancing user satisfaction remains a key strategy to drive SEO success. Here are some key talking points from the episode:

• Importance of brand awareness and its relation to SEO
• Assessing a brand's position and competitors for crafting effective SEO strategies
• Metrics to measure the success of a brand-first SEO approach
• Keyword strategy and creating a keyword map
• Telling the brand story through an SEO content strategy
• Integrating the brand message into content
• Link building and its role in increasing brand awareness
• The future of search and the importance of high-value content

Vasilisa Marinova-Kaseva is an experienced SEO manager with over 13 years in the industry. She began her career as a seasonal worker, quickly developing a passion for SEO's dynamic and ever-changing nature. Vasilisa has worked with both agencies and in-house teams, specialising in building SEO strategies that enhance brand awareness. At Merkle, she collaborates with international clients, focusing on organic growth, brand recognition, and staying ahead of industry trends.👉 Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?🔥📈 Set up a call with us now:☎️ https://calendly.com/linkifi/pr.Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs. Ready to rise above the noise and make your mark? Joining us on this special episode is Neil Patel, SEO Guru and Co-Founder of Neil Patel Digital. It’s a pleasure and an honor to have Neil on our podcast today. Neil has become the ambassador for online digital marketing and a testament to the powers of multichannel PR and the continual output of supremely high-quality content. Here are some key talking points from the episode:

• Neil's journey into SEO and passion for driving traffic
• Google's recent changes in SEO markers
• The impact of AI on the job market
• How to stay ahead of the curve in online marketing
• Focusing on fundamentals and creating systems
• Personal routines and habits

NP Digital was co-founded in 2017 by Neil Patel, a New York Times Best-Selling Author and one of the world’s most influential marketers, according to The Wall Street Journal and Forbes. For over two decades, Neil has been providing free cutting-edge technology, consulting, and thought leadership to the business and marketing community. NP Digital is the agency that brings his passion, innovation, and insights to life for brands across the globe.The Wall Street Journal labels him a top influencer on the web, Forbes says Neil is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil has also been recognised by President Obama as a top 100 entrepreneur under the age of 30 and a top 100 entrepreneur under the age of 35 by the United Nations.He has helped global brands grow through marketing, including Amazon, Microsoft, Airbnb, Google, Thomson Reuters, Viacom, NBC, Intuit, Zappos, American Greetings, General Motors, and SalesForce.👉 Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?🔥📈 Set up a call with us now:☎️ https://calendly.com/linkifi/pr. Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs. Ready to rise above the noise and make your mark? Joining us on this episode is Salva Jovells, Marketing Manager at Hockerty, a company specialising in custom-tailored menswear. Here are some key talking points from the episode:

• Introduction to Salva Jovells and Hockerty's impressive growth in organic traffic
• Hockerty's approach to content creation and customisation of SEO tools
• The balance between SEO and PPC combined strategies
• Hockerty's unique link-building tactics
• Navigating Google's SERP changes and the importance of adaptability
• Hockerty plans to incorporate AI into product descriptions to enhance user experience
• The limitations of filters and the potential of personalised AI solutions
• The mindset required to embrace AI improvements
• Delivering value and personalisation through AI

Salva’s tenure at Hockerty spans over nine years, first as a Marketing Communications Specialist and seven years as the Marketing Manager. Here is how he describes his career and his acquired skill set. “Throughout my career, I have been committed to improving the marketing results of the teams I have been involved in and those I have led. While I am a team player, I am also very oriented to results, and my scientific background has pushed me in that direction. Analysis of the results, replicating the test, and validating hypotheses are ways of thinking that perfectly match the daily decisions on performance marketing.” 👉 Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?🔥📈 Set up a call with us now:☎️ https://calendly.com/linkifi/pr. Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to Market Movers: Building Brands and Links with Linkifi, the ultimate podcast for elevating your brand through expert SEO, digital PR, and reputation management strategies. Hosted by Chris Panteli and Nick Biggs, this episode features Justyna Dzikowska, Head of Marketing at Brand24.

Justyna shares powerful strategies for leveraging social listening, tracking mentions, and monitoring competitors to stay ahead in the market. We also dive into reputation management, influencer outreach, and finding emerging trends before they go mainstream.

Key Takeaways from the Episode

1. Social Listening for Brand Success

• Understand what people are saying about your brand, industry, or competitors.
• Identify relevant hashtags, influencers, and emerging trends to shape your content strategy.
• Use tools like Brand24 to monitor sentiment and locate where conversations are happening.

1. Competitor Monitoring

• Deconstruct competitor strategies across PR, social media, and influencer campaigns.
• Track where competitors gain mentions and identify gaps to do something different.
• Look cross-vertical to discover innovative strategies from other industries.

1. Reputation Management

• Act on negative mentions within the first 24 hours to prevent crises from escalating.
• Use AI to filter and prioritize mentions based on sentiment and potential reach.
• Engage with dissatisfied customers and turn feedback into actionable improvements.

1. Tracking Unlinked Mentions

• Discover and convert unlinked mentions into backlinks for better SEO.
• Use mentions to build outreach lists, target journalists, and engage influencers.
• Monitor competitor mentions to uncover what resonates with their audience.

1. Harnessing Hashtags

• Learn which hashtags drive engagement in your industry.
• Spot emerging hashtag trends to align your content with growing conversations.
• Use insights to optimize social media reach across platforms.

1. Staying Ahead with Emerging Trends

• Leverage social listening to uncover keywords before they hit search engines.
• Be the first to create content around rising topics and dominate search results.
• Position your brand as a thought leader in your niche.

Featured Example: Reputation Management Done Right

Nestlé Poland handled a potential PR crisis expertly by addressing customer concerns on a small forum discussing baby food. Proactive, human communication ensured the issue didn’t escalate.

About Justyna Dzikowska

Justyna has over a decade of experience in SaaS, e-commerce, and AI marketing. As Head of Marketing at Brand24, she oversees content, SEO, performance marketing, and link building.

About Brand24

Brand24 is a social listening tool that tracks brand mentions, monitors sentiment, and identifies influencers and trends. It’s an essential tool for reputation management, competitor analysis, and finding new marketing opportunities.

Set up a call with us now:

☎️ calendly.com/linkifi/pr.

👉️ Connect with Chris on LinkedIn

👉️ Connect with Nick on LinkedIn

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs. Ready to rise above the noise and make your mark? Joining us on this episode is Chelsea Cohen, Co-Founder of SoStocked, the first Amazon inventory management and forecasting software that is fully customisable and understandable. Here are some key talking points from the episode:

• Chelsea shares her journey in e-commerce
• Launching her first successful product
• Inventory pain points for Amazon sellers and creating SoStocked
• Handling inventory spikes and sell-through anomalies
• Strategies for successful selling on Amazon
• Navigating the shift in Amazon's advertising landscape
• Tips for building a brand on Amazon

Chelsea Cohen is an Amazon inventory management expert and the co-founder and CEO of SoStocked.com, an Amazon inventory management software. She’s also an Amazon seller, speaker, and consultant. Her regular clients include seven to eight-figure sellers. She has been featured on the AM/PM Podcast, 7-Figure Sellers Summit, Seller Events, the Prosper Show, and Amazing Summit stages, among others. 👉 Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?🔥📈 Set up a call with us now:☎️ https://calendly.com/linkifi/pr. Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs. Ready to rise above the noise and make your mark? Does Mads Singers even need an introduction? Mads is a management consultant with deep roots in the SEO community and experience working with Fortune 500 companies like X and IBM. He is the co-founder and head of product development at HeyRamp, where he streamlines management processes. Here are some key talking points from the episode:

• Introduction and Background of Mads Singers
• Challenges of Management Training in Remote Companies
• Implementing Operational Systems in Remote Work Companies
• Identifying and Promoting Individuals for Management Roles
• Rectifying Poor Manager or Team Performance
• Understanding Behavior, Personality, and Motivation in Management
• Transforming a Business with Effective Management Practices
• The Role of AI in Management

Mads has more than ten years of experience in Fortune 500 companies, such as Xerox and IBM, and more than ten years of experience coaching and consulting C-level executives, entrepreneurs, and managers on people Management. A large part of Mads’ success has come from effectively understanding people through the use of the DISC framework. 👉 Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?🔥📈 Set up a call with us now:☎️ https://calendly.com/linkifi/pr.Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs. Ready to rise above the noise and make your mark? Our special guest today is Marc Regimbeau, Co-Founder and CEO of ConvertMate, a company specialising in enhancing e-commerce platforms and optimising SEO for organic search traffic. Join us as we discuss the evolving SEO landscape and how e-commerce businesses can thrive with SEO. Marc shares his background and how he came to start ConvertMate. We also touch on topics like link building, conversion rate optimisation, and the future of e-commerce. Listen in for valuable insights on the importance of SEO and how tools like ConvertMate can help optimise and automate the SEO process. Here are some key talking points from the episode:

• The evolving SEO landscape
• How e-commerce businesses can thrive with SEO
• The importance of on-page SEO
• How link building helps with domain authority
• How much content should e-commerce stores generate?
• Optimising your conversion rate, tips and strategies
• Limitations on the Shopify platform and workarounds

Marc is the Co-Founder and CEO of ConvertMate. Before that, he was an Account Executive at Vercel. Marc has also worked at MuleSoft for over three years, first in account development and then as an account executive. Marc’s first major role was as the Co-Founder and CEO of SITTA.Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs. Ready to rise above the noise and make your mark? Our special guest today is Barry Schwartz, CEO of Rusty Brick, Inc., a web construction firm specializing in customized online technology that helps companies decrease costs and increase sales. Join us as we discuss the recently leaked Google documents and their potential impact on SEO. Barry, a renowned figure in the world of search, provides valuable insights and clarifies the nuances and contradictions in Google's statements. They also discuss the future of AI overviews and the ongoing debate about the importance of backlinks. Here are some key talking points from the episode:

• Introduction to Barry Schwartz and his background in SEO
• Discussion on the recent leaked Google documents
• Exploration of specific elements mentioned in the leak
• Impact of Google storing multiple versions of a website
• Decrease in AI overviews and its importance for future generations
• Barry's views on AI overviews and their accuracy
• Importance of backlinks in the Google algorithm

Barry Schwartz is the CEO of Rusty Brick, Inc. a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well-known & respected for his expertise in the search marketing industry. Barry graduated from the City University of New York and lives with his family in the NYC region.Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs. Ready to rise above the noise and make your mark? Our special guest today is Ana Jakimovska, Ex-CEO of Culture Trip. Join us as we explore the exciting potential of artificial intelligence (AI) in various industries, particularly in publishing and travel. Discover how AI can revolutionize content production, the challenges of data scraping and fair use, and the future of content publishing. Gain valuable insights from Ana Jakimovska, a leader in digital product management and strategy, as she shares her journey from product manager to Ex-CEO of Culture Trip and her vision for blending technology with creativity. Here are some key talking points from the episode:

• Ana's background in computer science and AI, and her decision to pursue a PhD in AI.
• Ana's experience in the broadcast and media industry
• The development of a structured app called Creator App for content creation
• The potential of AI agents in various industries
• The need for transparency and control in AI technologies
• The growing role of AI in content production
• Discussion on the importance of brand trust and the challenges faced by startups
• The potential impact of AI chatbots on search engine optimisation

Ana is a positive, proactive and dynamic professional combining a strong academic background with 20 years experience specialising as a Chief Executive and Chief Product and Technology Officer. She is experienced in shaping and developing award-winning digital products for publishing, broadcasting and travel industries for both ad-funded and sponsorship, and subscription-based revenue models. Ana is experienced in creating digital and editorial strategies for all platforms and management of successful digital product development. She is able to work well on her own initiative whilst demonstrating the organisation and prioritisation required to achieve tight deadlines and objectives. She has a strong commitment to success and is experienced in managing conflict. Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs. Ready to rise above the noise and make your mark? Our special guest today is Laricea Ioana Roman-Halliday, Head of Marketing - Dorothy Perkins, Burton, and Wallis Brands at Boohoo Group. Join us as Laricea shares her insights on purpose-driven marketing strategies, competing with brick-and-mortar stores as an e-commerce platform, social media marketing in the fashion industry, the role of affiliates, and marketing in an AI landscape. Here are some key talking points from the episode:

• Laricea's Career Journey and Working with Major Brands
• Her Role as Head of Marketing at Boohoo Group
• Exploring Purpose-Driven Marketing Strategies
• Challenges of Competing with Brick-and-Mortar Stores
• Social Media Marketing in the Fashion Industry
• The Role of Affiliates in Marketing Strategies
• AI Integration and the Future of Marketing
• Laricea’s Frustration with Irrelevant Marketing Emails
• The Importance of Brand Purpose
• Digital PR and Link Building

Laricea is an author, board advisor, and marketing specialist with extensive knowledge of growing global businesses. She is a driven and highly proficient marketing leader with experience across the full marketing mix and a proven track record of effecting real brand transformation in challenging environments. She has the ability to blend visionary team leadership with practical hands-on delivery to drive results. Her key skills include performance and brand strategy, digital integration with offline channels, and app growth. These add to a broad industry knowledge in tech, gambling, and retail that has been developed by working on some of the biggest global brands—Google, Huawei, Microsoft, Entain, Tesco, BA, and Boohoo, to name a few. To learn more about her book, kindly click the links below: https://www.amazon.co.uk/Brands-Purpose-Less-Unicorn-Zebra-ebook/dp/B08V41CTXG https://www.blurb.co.uk/b/10568709-brand-purpose-less-unicorn-more-zebra Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to this episode of Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs. Joining us this week is SEO Lead at Minuttia and all-round content marketing guru, Antonis Dimitriou. Join us as we learn about Antonis' transition from accounting to digital marketing, the power of data-driven strategies, and how to achieve impressive results through niche targeting. We also explore the power of user-generated content, discuss insights into international SEO, the importance of E-E-A-T, and backlinks, as well as some strategies for adapting to the changing digital landscape. Here are some of the topics we cover in the podcast:

• The power of a metric-based approach
• Leveraging data to drive SEO strategies
• Targeting a specific audience
• Focusing on user-generated content
• Internal linking
• Adapting SEO strategies internationally
• The significance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
• Demonstrating legitimacy to Google
• The importance of diversifying content across channels
• Tailoring strategies to each client's specific goals and metrics

Antonis has been with Minuttia for two years, first as an SEO Strategist and then as the SEO Lead. With a particular focus on multichannel SEO, E-E-A-T, and B2B content strategies, Antonis increased organic traffic by 1000% year on year with pure content for a Greek brand, handled a digital PR campaign and built high authority backlinks without a single cent spent, and successfully conducted a content audit for an enterprise blog with over 1000 articles. Spoiler Alert❗ Here’s Antonis’ take on what SEO really comes down to:♨️ "At the end of the day, it's all about satisfying intent and offering information that competitors don't.”Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to this episode of Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs. Joining us today is a legend and thought leader in the field of SEO, Charles Floate, the Co-Founder of SEO.Careers. Join us as we discuss his journey in the SEO industry and share his thoughts on the future of SEO and AI. Here are some of the topics we cover in this episode:

• Sowing the seeds for fascination in SEO
• Importance of adapting to the rapidly changing SEO industry
• The potential impact of AI on search engine rankings
• Shifting dynamics of SEO in relation to platforms like Google, TikTok, and Instagram
• Charles' various projects and strategies for building businesses that overlap
• Decline of niche sites and changes in Google's algorithm
• Google's helpful content classifier update and its influence on website rankings
• The future of SEO and the potential impact of AI

Charles started his marketing career when he was just 12 years old by running large gaming communities and working with some of the largest YouTube ventures in the world. He quickly developed his marketing and SEO talent to become one of the world's leading consultants in the space. Today at just 27 years old, he operates over 30 global websites for SEO, has founded and sold two SEO agencies, is a top 1% Gumroad Seller and has published over 500 blogs and case studies and over 20 e-books on SEO. Spoiler Alert! Here’s Charles’ hot take on the future of SEO companies: ♨️ "I think links will continue to be an important ranking factor. Root authority and domain authority still hold a lot of weight in Google's algorithm.”Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs. Ready to rise above the noise and make your mark? Our special guest today is Kyle Roof. Kyle is the Co-Founder of Internet Marketing Gold and PageOptimizer Pro and the Lead SEO at High Voltage SEO. Join us as we share his journey into the SEO industry and discuss recent Google updates and their impact on niche and monetized sites. Kyle emphasizes the importance of being real and trustworthy in online presence and offers insights on optimizing user experience and diversifying traffic sources. He also discusses the future of SEO, the role of backlinks, and his tool, Page Optimizer Pro. To stay competitive, he advises monitoring competitors and making necessary adjustments. Here are some of the topics we cover in the podcast:

• Kyle’s Journey from Lawyer to SEO Scientist
• Insights on Recent Google Updates
• Importance of Trustworthy Online Presence
• Impact of Google Updates on Niche and Monetized Sites
• Google's Manual De-Indexing of Sites
• Recovery from Google Updates
• Future of SEO and Potential Industry Winners and Losers
• Monitoring Competitors and Staying Competitive
• Role of Backlinks in SEO

Kyle began sharing his scientific SEO research at small SEO gatherings and has since advanced to become one of the most sought-after SEO keynote speakers in the industry. Over the years, Kyle has developed and fine-tuned a method to test whether single variables are ranking factors in Google's algorithm. This method was officially granted a patent in January 2020 (US Patent #10,540,263 B1). Many SEO professionals and business leaders follow Kyle’s SEO techniques and discoveries; he has been featured in many respected publications. Spoiler Alert ❗ Here’s Kyle’s hot take on the similarities between being a lawyer and an SEO specialist: ♨️ "There's definitely a lot of synergies between being a lawyer and SEO. The importance of being real and trustworthy in an online presence is so important. And lawyers are really good at that. You can't just do what you want to do. You need to do what the algorithm wants to see."Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to the first episode of Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs. Ready to rise above the noise and make your mark? Our special guest today is Dominic Wells, the CEO of Onfolio, a company listed on the NASDAQ that acquires and scales digital marketing companies. Here are some of the topics we cover in the podcast:

• Dominic's journey from Human Proof Designs to Onfolio
• Dominic's current portfolio and plans for the future
• Challenges faced by content sites in the current SEO landscape
• Changes in strategy after Google updates and mass adoption of AI
• The future of SEO agencies

Onfolio buys, scales, and operates profitable internet businesses, with their expertise, they can optimise businesses across any vertical quickly. They recently acquired a $1.1M business and grew its net profit by 50% in the first month alone. There's a huge opportunity to build a significant business by buying and growing established internet businesses and just adding to them with Onfolio’s cross-channel expertise. Most businesses for sale were built by a solopreneur with single-channel expertise. They leave money on the table because they are unwilling or incapable of expanding with different methods. Onfolio picks up these businesses, fixes what isn't working, accelerates what IS working, and adds more on top. Spoiler Alert! Here’s Dominic’s hot take on the future of SEO companies: 🌶️ “I think SEO agencies are going to be providing more data analysis to their clients, helping them understand how their content and SEO are performing. I think agencies are going to focus less on Google as a traffic source and more on the overall traffic generation strategy. So, I think Google will become a smaller part of that strategy.” Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to Market Movers: Building Brands and Links with Linkifi, the podcast that dives deep into the intersection of branding, SEO, and digital PR. Join us, Chris Panteli and Nick Biggs, as we explore strategies to make your business unforgettable.

In this episode, we’re joined by Keval Shah, Founder and CEO of Inbound Pursuit, an e-commerce SEO agency. From humble beginnings in web design to managing SEO strategies for e-commerce brands, Keval shares his journey and the insights that have helped businesses thrive in a constantly evolving digital landscape.

Here’s what we covered in this episode:

Key Takeaways

• Keval’s Early SEO Journey: How creating video game blogs and navigating Google AdSense sparked a passion for SEO.
• E-Commerce SEO Trends: Shifts in search traffic from affiliate sites to e-commerce platforms due to Google’s updates.
• AI's Impact on SEO: The current role of AI in content and its potential influence on commercial keywords.
• Mistakes in E-Commerce SEO: Common pitfalls, from bloated pages to weak content strategies, and how to fix them.
• Content Strategy: The value of granular content and its role in topical authority and customer conversion.
• Link Building Strategies: Balancing paid links, digital PR, and niche edits for a sustainable and impactful SEO strategy.
• Future-Proofing SEO: Preparing for Google’s changing algorithms and leveraging insights for long-term success.

About Keval Shah

Keval Shah is a seasoned SEO expert and the founder of Inbound Pursuit, an agency specializing in e-commerce SEO. His expertise helps brands optimize their online presence, drive traffic, and increase conversions.

Set up a call with us now:

☎️ calendly.com/linkifi/pr.

👉️ Connect with Chris on LinkedIn

👉️ Connect with Nick on LinkedIn

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, the go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. Ready to rise above the noise and make your mark? Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast! Your trusted destination for insights on blending branding, SEO, and link-building to create unforgettable businesses. Hosted by Chris Panteli and Nick Biggs, Co-Founders of Linkifi.

This episode features George Chasiotis, Founder of Minuttia, a leading growth agency for SaaS companies. George, known for his deep expertise in B2B growth strategies and SEO, shares game-changing strategies for content marketing and SEO in the evolving digital landscape.

🎙 Episode Highlights:

• The pitfalls of using a one-size-fits-all content strategy.
• How taking calculated risks can propel SaaS companies forward.
• The power of adaptive content strategies tailored to different business stages.
• SEO in saturated markets: overcoming challenges and leveraging unique approaches.
• The impact of AI on SEO strategies and content creation workflows.
• How perception affects SEO and why companies need a broader channel approach.

Key Talking Points:

1. Why Playing It Safe Doesn't Work

• Most companies follow outdated SEO and content strategies, recycling old tactics.
• George advocates for experience-led, contrarian content approaches that break the mold.

George's Proven Adaptive Strategy

• Customizing content strategies to align with business dimensions like stage, growth motion, and budget.
• The importance of focusing on original content, case studies, and multimedia at early stages.

Challenges of SEO in Saturated Markets

• Competing against well-funded players using traditional SEO strategies is tough for smaller companies.
• Unique content that emphasizes first-hand experience can outperform generic listicles.

The Role of AI in SEO

• While Minuttia doesn’t use AI to create content, they leverage it for supporting processes like information gain and strategy building.

Content Strategy Best Practices

• George emphasizes tailoring strategies based on growth stages:
  • Early-stage companies should focus on case studies and narrative-driven content.
  • Growth-stage companies need to account for scrutiny and legal risks while balancing innovation.

The State of SEO in 2024

• SEO’s reputation took a hit due to AI overviews and changing search landscapes.
• Despite challenges, SEO remains a vital part of a holistic marketing strategy.

Notable Advice for Aspiring Entrepreneurs

• George encourages entrepreneurs to think carefully before starting agencies: “If you’re set on it, learn the ropes at a top company first.”
• For those pursuing growth in SaaS, George emphasizes the importance of experimenting with strategies from other industries to break through commoditization.

🎯 Resources and Takeaways:

• Check out Minuttia’s published AI policy for insights into ethical AI use in SEO.
• Explore Minuttia’s passion project, WithinDays, a platform sharing daily routines of inspiring figures.
• Learn from Growth Waves, George’s newsletter on SaaS and B2B growth strategies.

🖇️ Links Mentioned:

• Growth Waves Newsletter: Growth Waves
• Minuttia Agency: minuttia.com
• Connect with George on Linkedin: George Chasiotis on LinkedIn

Set up a call with us now:

☎️ calendly.com/linkifi/pr.

👉️ Connect with Chris on LinkedIn

👉️ Connect with Nick on LinkedIn

Welcome to Market Movers: Building Brands and Links with Linkifi Podcast Your ultimate destination for mastering branding, SEO, and link-building. Hosted by Chris Panteli and Nick Biggs, this podcast explores strategies for transforming your business into a powerhouse brand.

Episode Spotlight: Ash Jones – Founder of Great Influence

Ash Jones has shaped the personal brands of influential leaders, including Steven Bartlett and Gary Neville. In this episode, Ash discusses his journey from building Steven Bartlett’s brand at Social Chain to creating Great Influence. He shares strategies for personal branding, overcoming online barriers, and scaling influence.

Key Talking Points:

• The Origin Story: Ash’s meeting with Steven Bartlett and their journey in building Social Chain.
• Going Viral: How Ash’s dog, Bruce, went viral and became his first LinkedIn marketing pitch.
• Starting from Scratch: Transitioning from big-name clients to local entrepreneurs to perfect personal branding.
• Building Personal Brands: Distinguishing between personal branding and social media presence.
• The Magic of Authenticity: Why bringing your offline personality online is crucial.
• From LinkedIn to Real Life: Using content as a launchpad for public speaking and networking.

Key Insights:

• Foundational Strategy: Personal branding is about more than social media. It starts with defining who you are and what you stand for.
• Be Genuine: Content rooted in authenticity resonates better and builds lasting connections.
• The First Steps: For beginners, comfort is key. Start with content that feels natural and sustainable.
• Expanding Influence: Leverage social platforms to transition into offline opportunities like public speaking.

Memorable Quotes:

• “The job for us is to keep chipping away until we get the person offline, online.” – Ash Jones
• “It’s not about tips and tricks; it’s about making good, organic content.” – Ash Jones
• “Public speaking and posting content online are the twin engines of personal branding success.” – Ash Jones

About Ash Jones:

Ash Jones is the founder of Great Influence, a personal branding agency that helps entrepreneurs establish their presence and grow their influence. His impressive client roster includes the founders of Huel, Grenade, and Pretty Little Thing.

Ready to learn from Ash and level up your brand? Connect with him on LinkedIn at Ash Jones.

Set up a call with us now:

☎️ calendly.com/linkifi/pr.

👉️ Connect with Chris on LinkedIn

👉️ Connect with Nick on LinkedIn

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to for transforming your business into an unforgettable brand. I'm Chris Panteli, Co-Founder and CEO at Linkifi, here with my co-host and Co-Founder Nick Biggs. We're excited to explore the powerful blend of branding, SEO, and link-building to boost your brand's visibility, credibility, and impact.

Today, we’re joined by Liv Conlon, Founder and CEO of The Property Stagers, a seven-figure home staging company operating across the UK. Liv shares her journey from starting a business at just 16 to scaling it into a major player in the property staging industry. She dives into growth strategies, PR tactics, and the essential role of personal branding in establishing industry authority. Plus, she reveals her latest venture: developing a software solution specifically for home staging businesses.

Key Takeaways from the Episode:

• Starting Young & Scaling Up: Liv launched The Property Stagers at 16, inspired by staging her mother’s property, which sold within days. She scaled her business to seven figures by expanding services, leveraging organic social media, and building an active referral network.
• Building Financial Independence: Liv also founded Stage Boss Academy, a coaching program helping women launch their own staging businesses, some of whom have gone on to achieve six-figure revenues.
• Effective PR & Personal Branding: By using her unique story and maintaining a steady media presence, Liv has built authority in home staging. Her story continues to draw media attention, with coverage from major outlets like the Daily Mail, which generates leads and positions her as an industry leader.
• Social Media & Partnerships: Liv uses a multi-channel approach to client acquisition, combining social media presence, press coverage, and partnerships with property developers and estate agents.
• Manufacturing & Diversifying Revenue: To support growth, Liv’s team now manufactures their own furniture, ensuring quality and expanding their product offerings for both short-term rental and staging clients.
• Remote Operations & Strategic Growth: Despite relocating to Spain, Liv successfully manages her UK-based team remotely. This shift allowed her to focus on high-level strategy, which helped her business grow exponentially.
• Innovative Software Development: Liv is developing an inventory and operations management software tailored for home stagers, potentially revolutionizing the industry.
• Upcoming TV Show: Liv is working on a UK-based home staging TV show, aiming to elevate her brand and industry visibility.

Memorable Quotes:

• “There’s enough room for everybody. I come from a mindset of abundance rather than scarcity.”
• “The press isn’t something you can do once—it has to be continually refreshed to keep your story relevant.”
• “When I moved to Spain, it was the best thing for my business because it allowed me to work on it, not in it.”

Connect with Liv Conlon on Linkedin: 

Set up a call with us now:

☎️ calendly.com/linkifi/pr.

👉️ Connect with Chris on LinkedIn

👉️ Connect with Nick on LinkedIn

Welcome to Market Movers: Building Brands and Links with Linkifi, the podcast that helps you turn your business into a memorable brand. Join hosts Chris and Nick from Linkifi as they explore the intersection of branding, SEO, and link-building to increase your brand’s visibility and credibility.

Today, Chris is joined by Dennis Yu, CEO of BlitzMetrics, a digital marketing expert and former Yahoo search engine engineer. Together, they dive into the ins and outs of local SEO, leveraging Google Knowledge Panels, and the power of structured link-building.

Key Takeaways from the Episode:

• Understanding Knowledge Panels: Dennis explains what Google Knowledge Panels are and why claiming them is crucial for establishing a digital footprint and credibility, especially for local businesses. By claiming a knowledge panel, businesses help Google connect their online identity across platforms, boosting their visibility and ranking.
• Benefits of Knowledge Panels for Local Businesses: With a claimed knowledge panel, businesses are more likely to appear in relevant search results, rich snippets, and AI-generated suggestions. This is especially beneficial for businesses in reputation-driven fields like law, healthcare, and high-ticket home services.
• Geo-Vertical Grids in SEO: Dennis introduces the concept of geo-vertical grids—targeting specific local markets within a vertical (e.g., plumbers in Dallas or family lawyers in Chicago). Building local authority within these intersections helps businesses achieve more focused and effective SEO outcomes.
• Digital PR and Networking: Dennis highlights the power of creating short, meaningful video interviews and content snippets when networking. These can be repurposed as blog posts or guest articles, building authoritative backlinks and amplifying visibility in Google’s Knowledge Graph.
• Utilizing AI for Content Repurposing: AI can enhance content by transforming transcripts of short interviews into polished blog posts. This allows businesses to maintain authenticity while benefiting from SEO-friendly articles with minimal effort.
• Practical Steps for Link Building: Dennis shares an approach where local businesses and industry experts can generate relevant backlinks by connecting with others in their field, sharing real stories and insights instead of relying on artificial link-building tactics.

In this episode, Dennis shares actionable insights for controlling your brand’s online narrative, the practical steps to claim and optimize Google Knowledge Panels, and effective strategies for digital PR and link-building.

About Dennis Yu Dennis Yu is the CEO of BlitzMetrics and a former search engine engineer for Yahoo. Known for his data-driven approach to digital marketing, he has managed over a billion dollars in ad spend across major platforms. Through BlitzMetrics, Dennis helps small and local businesses scale their online presence and connect with their audiences.

Set up a call with us now: ☎️ calendly.com/linkifi/pr.

👉️ Connect with Chris on LinkedIn

👉️ Connect with Nick on LinkedIn

Ready to rise above the noise and make your mark?

In today’s episode, SEO expert Louis Smith joins Chris and Nick to discuss the future of SEO for DTC brands, the importance of combining brand-building with SEO, and how AI and digital PR are reshaping SEO strategies. Louis highlights Google’s e-commerce focus, the essential role of product and collection pages in DTC success, and the surprising growth that can come from leveraging PR and smart keyword segmentation.

Key Talking Points:

• Evolving SEO for DTC Brands: Google’s changes make SEO for e-commerce more competitive and demand smarter, intent-focused strategies.
• Impact of AI on SEO: Louis explains how AI helps analyze reviews, optimize content, and improve internal processes, providing insights that drive effective customer interactions and engagement.
• Digital PR vs. Traditional Link-Building: Louis shares why investing in high-quality PR links is more valuable than relying on bulk guest posts, providing more authority and lasting SEO impact.
• Importance of Customer Journey: Successful brands target specific keywords and optimize user experience by building out segmented collection pages, product attributes, and customized journeys.
• Using AI for Product Page Optimization: AI can help DTC brands deliver realistic images and product descriptions across various customer demographics, enhancing the customer experience.
• Link-Building Tips: A balanced approach to link-building with PR, niche edits, and relevant guest posts drives SEO, but PR is critical to building brand authority and visibility.
• Challenges and Strategies in Digital PR: Educating clients on the value of PR, obtaining high-authority features, and establishing lasting credibility can elevate a brand’s presence.

About Our Guest Louis Smith is a seasoned SEO specialist who has helped DTC brands drive over $80 million in revenue. With a decade of SEO experience, Louis is passionate about advancing SEO practices and scaling e-commerce brands by prioritizing user experience, AI integration, and digital PR to build lasting brand credibility.

👉️ Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi? 🔥📈

Set up a call with us now: ☎️ calendly.com/linkifi/pr.

👉️ Connect with Chris on LinkedIn

👉️ Connect with Nick on LinkedIn

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, where we explore the intersection of branding and SEO. In this episode, hosts Chris Panteli and Nick Biggs sit down with David Hunter, CEO of Local Falcon, to dive deep into local SEO strategies. From optimizing your Google Business Profile to leveraging reviews and backlinks, this episode is packed with actionable insights for small businesses looking to dominate their local market.

David shares his journey, from struggling as a financial advisor to building a thriving digital marketing agency and acquiring Local Falcon, a powerful local SEO tool. Together, they explore best practices for getting your business noticed on Google and maintaining high local rankings. Topics like the importance of reviews, content creation, and how to use AI for personalized SEO advice are just the beginning.

Key Takeaways:

• David's Journey: From Merrill Lynch to founding Local Falcon and Epic Web Studios.
• Local SEO Evolution: How Google has shifted focus to local intent and Google Business Profiles.
• Optimizing Your Profile: Why choosing the right category and maintaining consistency is critical.
• Importance of Reviews: Strategies for getting 5-star reviews and responding to negative feedback.
• Competitor Insights: How analyzing competitors' reviews can reveal opportunities for improvement.
• The Role of Backlinks: Building local backlinks to strengthen authority and rankings.
• Service Area Businesses: Challenges faced by SABs and how to compete without a physical location.
• Falcon AI and Future of Local SEO: Using AI to provide tailored SEO insights and strategies.

🎙️ Local SEO is not a "set it and forget it" strategy. Learn how to stay ahead of the competition with ongoing content, proper category selection, and smart use of reviews.

👉️ Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi? 🔥📈

Set up a call with us now: ☎️ https://calendly.com/linkifi/pr.

👉️ Connect with Chris on LinkedIn

👉️ Connect with Nick on LinkedIn

Welcome to Market Movers: Building Brands and Links with Linkifi, your destination for actionable insights into branding, SEO, and digital PR. In this episode, hosts Chris Panteli and Nick Biggs are thrilled to welcome Mark Rofe, a creative PR strategist and the mastermind behind some of the industry’s most inventive campaigns.

Mark shares his journey from dabbling in affiliate marketing to becoming a renowned digital PR expert, owning a Christmas tree business, and even creating a viral campaign to find a girlfriend. Dive into his innovative approach to PR, his thoughts on the evolving media landscape, and practical advice for standing out in a crowded field.

Key Talking Points from the Episode:

• Mark’s Unconventional Career Path: From SEO and affiliate marketing to owning a Christmas tree business and becoming a PR expert.
• Creative Campaigns: The story behind the viral “Dating Mark” billboard campaign and its unexpected success.
• Why Stories Matter: Crafting compelling narratives over relying solely on creativity.
• Challenges in Digital PR: Navigating the saturated space with originality and strategic thinking.
• The Future of PR and AI: Predictions on how AI may shape journalism and PR strategies.
• Reactive PR Strategies: Leveraging breaking news for faster, more effective coverage.
• Tips for Beginners: Advice on consuming content, honing storytelling skills, and understanding the “why” behind every campaign.

About Mark Rofe

Mark is a digital PR strategist and the owner of some of the most talked-about campaigns in recent years. He’s also the founder of DigitalPRCourse.com, which helps professionals master PR with actionable insights and creative strategies.

Resources Mentioned:

• Newsletters for PR Inspiration:
  • The Grapevine by Iona
  • PR Insider by Thea
• Mark Rofe’s Newsletter: Stay updated on his campaigns and tips by searching Mark Rofe Digital PR Newsletter.

Set up a call with us now:

☎️ calendly.com/linkifi/pr.

👉️ Connect with Chris on LinkedIn

👉️ Connect with Nick on LinkedIn

In this eye-opening episode of Market Movers: Building Brands and Links with Linkifi, Nick Biggs and Chris Panteli sit down with Aco Momcilovic, global speaker and co-founder of the Global AI Ethics Institute. With a background in psychology and strategic education, Aco is on a mission to help decision-makers navigate the complex and fast-changing world of artificial intelligence.

We explore what AI governance really means on a global scale, how nations are falling behind, and what businesses must do today to stay relevant tomorrow. From the rise of AGI and geopolitical divides to the philosophical challenges of post-work societies, this conversation covers the critical intersection of AI, ethics, psychology, and strategy.

👤 Guest: Aco Momcilovic

• Role: Co-founder, Global AI Ethics Institute | Head of AI SIG at IPMA
• Background: Psychologist, MBA, PhD researcher in digital economics and AI
• Focus: AI ethics, strategic education, international policy, workforce transformation

🔑 What We Covered

• Why AI ethics must include global moral systems, not just Western values
• How the AI arms race could create geopolitical instability
• The gap between government awareness and AI advancement
• Why implementation, not just development, is a winning strategy for smaller nations
• How AI could shape religion, meaning, and human identity in the next decade
• The future of work, from designers to therapists and lawyers
• What companies and individuals should do to future-proof themselves in an AI-dominated world
• Will AI create love, new religions—or the next great divide?

🧠 About Aco

Aco Momcilovic is a global thought leader in AI strategy and ethics. He co-founded the Global AI Ethics Institute in Paris and leads AI initiatives within the International Project Management Association. His mission is to help business leaders and governments not only understand AI, but deploy it wisely. With his rare mix of psychology, economics, and strategy, he brings a human-first lens to a tech-first world.

 

🔗 Connect with him on LinkedIn

🚀 Build Your Brand with Real Links

At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today:

 

🔗 https://calendly.com/linkifi/pr

 

👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn

 

🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.

Today’s guest is Jared Bauman, CEO of 201 Creative and host of the massively popular Niche Pursuits Podcast. Jared shares how the "old world" of affiliate SEO is crumbling—and what’s replacing it. From Pinterest strategies to AI-driven ops, this episode is a blueprint for the next wave of digital growth.

Key Talking Points:

🔄 Affiliate Sites After Google’s Helpful Content Update Jared explains how sites earning thousands per month fell to under $200—and how he rebuilt them using Pinterest and email instead of Google.

🧠 From Traffic-First to Audience-First Why the old approach of “write keyword-focused content and wait” is dead—and how modern content businesses need to think like brand builders with multi-channel funnels.

📉 The Single Traffic Source Trap Jared breaks down the dangers of relying on one channel (like Google) and how to diversify traffic through social media, email, paid ads, and brand strategy.

📈 Why ‘Boring’ Businesses Win The future of SEO belongs to operators who understand customer value, conversion journeys, and how to tie content back to a product—not just traffic.

💡 AI for Agencies: Less Hype, More Ops Jared shares how his agency hired an AI engineer—not to build flashy tools, but to optimize workflows, reduce errors, and expand client capacity behind the scenes.

🚀 The Real Opportunity in AI Not all buzzwords are bogus—but Jared urges founders to focus on internal use cases that make business more effective before chasing public hype.

Quotes from Jared Bauman:

“The old model of write content, get traffic, slap on ads—that’s gone. Now it’s about knowing the value of a lead and building multiple traffic sources around that.”

“If you stand for everything, you stand for nothing. You’ve got to build something specific for someone specific.”

“AI hasn’t replaced humans yet—but it has replaced our slow, error-prone processes.”

“It’s okay if what you’re doing with AI isn’t sexy. If it makes your business faster, better, and more accurate—that’s a win.”

Strategy Highlights:

✅ Go Multi-Funnel Don’t chase keywords—chase your avatar. Figure out who your ideal audience is, where they hang out (Pinterest, Reddit, Facebook, etc.), and create entry points across platforms.

✅ Content Isn’t the Product—It’s the Funnel Your end product (course, service, software, etc.) should determine your marketing. Content is just one step in the value ladder.

✅ Pinterest & Facebook Can Replace Google (Sometimes) For certain niches, especially visual and lifestyle, these platforms are sending more outbound traffic than Google. Jared shares real-world examples.

✅ Invest in AI Ops Before AI Products Before chasing viral AI workflows, use AI to clean up your backend—summarize meetings, automate outreach, track content pipelines, QA outputs, and more.

✅ Be Boring, Be Profitable Jared says: the stuff that’s exciting on Twitter doesn’t always move the needle. Focus on consistent operations, optimized processes, and understanding your numbers.

About Jared Bauman:

Jared is a serial entrepreneur and digital marketing expert with two exits under his belt. He is the co-founder and CEO of 201 Creative, a content and strategy agency helping online businesses scale through organic and paid channels. He also hosts the Niche Pursuits Podcast, where he interviews the smartest minds in SEO, content marketing, and online entrepreneurship.

 

🎙 Listen to the Niche Pursuits Podcast 🏢 Visit: 201Creative.com 📱 Connect on LinkedIn: Jared Bauman

📈 Want High-Authority Backlinks & Media Coverage?

Linkifi secures Tier-1 publication links through digital PR, helping businesses boost their domain authority and search rankings.

 

📅 Set up a call with us now: ☎️ https://calendly.com/linkifi/pr

 

👉️ Connect with Chris on LinkedIn 👉️ Connect with Nick on LinkedIn

 

🎧 Listen to more episodes of Market Movers: 🔗 https://marketmoverspod.com/

 

#NichePursuits #AffiliateSEO #PinterestMarketing #AIinMarketing #BrandBuilding #SEOUpdate #LinkBuilding #ContentStrategy #Linkifi #MarketMoversPodcast

 

Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.

In this episode, we welcome Alexandra Tachalova, Founder of Digital Olympus, a leading SEO and link-building agency specializing in relationship-based link building, content marketing, and digital PR. Alexandra has built an industry reputation for cutting through the noise and delivering high-authority, high-impact links that drive results.

We dive into the current state of SaaS link building, the evolution of Google’s stance on link exchanges, and why tier-one media links are becoming more valuable than ever. Alexandra shares insights into what’s working in link building today, what’s not, and how digital PR is shifting the future of SEO strategy.

 

Key Talking Points:

✅ The Evolution of SaaS Link Building – Why link swaps have become oversaturated and ineffective.

✅ Google’s Crackdown on Manipulative Link Strategies – What’s happening behind the scenes with big SaaS brands.

✅ The HubSpot Traffic Drop – Was it due to Google’s manual action, AI shifts, or something else?

✅ Why Tier-One Media Links Matter More Than Ever – The growing importance of editorially earned links over link exchanges.

✅ B2B vs. B2C Link Building – Why relationship-based link building thrives in B2B but struggles in B2C.

✅ The Role of Digital PR in SEO – Why most SaaS brands need to shift focus from old-school link building to real media placements.

✅ The Future of Link Building in AI Search – How AI-generated search results are reshaping SEO strategies.

✅ Is Google Penalizing Large SaaS Brands? – What’s happening with enterprise sites, and should you be worried?

 

Quotes from Alexandra Tachalova:

📢 “If anyone can get a link, then what’s the value of that link?”

📢 “SaaS link building used to be all about link swaps, but now it’s completely out of control.”

📢 “Tier-one media links are not just for branding—they’re becoming essential for SEO.”

📢 “Google’s recent updates have changed the game—link building is no longer just about volume.”

📢 “Most journalists don’t care about your new software update—you need to tell a compelling story.”

 

Actionable Insights for Listeners:

🚀 Rethink Your Link Building Strategy – Stop relying on link swaps and prioritize editorially earned placements.

🔗 Invest in Digital PR for SEO – High-authority, real media links will move the needle more than mid-tier SaaS blogs.

📈 Avoid Link Spam Footprints – If your site’s backlink profile is filled with mass link exchanges, you could be at risk.

💡 Leverage Expert-Led Thought Leadership – Position key figures in your company as industry experts to gain media coverage.

⚡ Adapt to AI & Google’s Changing Algorithms – Stay ahead by focusing on brand presence and quality content over volume.

 

About Alexandra Tachalova:

Alexandra Tachalova is the Founder of Digital Olympus, a leading digital PR and SEO agency specializing in relationship-based link building. With years of experience helping brands secure high-authority media coverage, Alexandra is a respected thought leader in SEO, digital PR, and content marketing. She regularly speaks at major marketing conferences and shares insights on LinkedIn about the latest trends in search.

 

📬 Learn more about Digital Olympus: https://digitalolympus.net 🌐 Connect with Alexandra on LinkedIn

📈 Want High-Authority Backlinks & Media Coverage?

 

Linkifi secures Tier-1 publication links through digital PR, helping businesses boost their domain authority and search rankings.

 

📅 Set up a call with us now: ☎️ https://calendly.com/linkifi/pr

 

👉️ Connect with Chris on LinkedIn 👉️ Connect with Nick on LinkedIn

 

🎧 Listen to more episodes of Market Movers: 🔗 https://marketmoverspod.com/

 

#SEO #LinkBuilding #DigitalPR #SaaSMarketing #GoogleUpdates #MarketMoversPodcast

 

Welcome to Market Movers: Building Brands and Links with Linkifi! ur go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.

In this episode, we welcome Mike King, Founder and CEO of iPullRank, an industry-leading digital marketing agency that has helped top brands like MGM Resorts, American Express, and Adidas drive billions in revenue. Mike is one of the most forward-thinking minds in SEO, constantly pushing the boundaries of technical SEO, AI, and digital strategy.

We dive into the biggest shifts happening in search today, the role of AI in rankings, how user interactions are shaping SEO, and why branding is becoming just as important as performance marketing in search visibility.

 

Key Talking Points:

✅ The Next Chapter of Search – Why AI is fundamentally changing search and what SEOs need to do now. ✅ User Experience Signals & Rankings – How Google is using dwell time, clickstream data, and user interactions to rank sites. ✅ SEO as a Brand Awareness Channel – Why search is no longer just about clicks but brand visibility. ✅ Google’s AI Search Overviews – How to optimize for AI-generated answers and whether it’s worth chasing these rankings. ✅ New SEO Strategies for LLMs & AI Search – What businesses should do to stay ahead in AI-driven search environments. ✅ The Role of Chrome Data in SEO – How Google might be leveraging browsing behavior for ranking signals. ✅ Optimizing for Bing & ChatGPT Search – Why OpenAI’s search is built on Bing’s index and why SEOs should care. ✅ The Future of SEO Tools – Why most SEO tools are outdated and which ones are worth using today.

 

Quotes from Mike King:

📢 “We are in the biggest shift in search in over a decade—everything is changing faster than ever.” 📢 “Google is under attack on two fronts: AI-powered search and the flood of AI-generated content.” 📢 “Brand visibility is becoming just as important as rankings—showing up matters, even if users don’t click.” 📢 “Forget 5,000-word blog posts—Google stopped prioritizing long content over 13 years ago.” 📢 “The future of marketing? It might be AI bots selling to AI bots.”

 

Actionable Insights for Listeners:

🚀 Optimize for AI Search Overviews – Find where you rank and tweak key passages for better visibility. 🔎 Use Tools That Track User Interaction – Analyze clickstream data to see where users go after leaving your site. 📈 Rebalance Your SEO Strategy – Shift your focus from only ranking to increasing brand presence in AI-generated search. 🔗 Leverage Digital PR for SEO – More brand mentions across the web improve AI and search engine recognition. ⚡ Understand AI Search & Retrieval – Google and ChatGPT use different methods—learn how to optimize for both.

 

About Mike King:

Mike King is the Founder & CEO of iPullRank, an award-winning SEO and digital marketing agency. He is a sought-after keynote speaker, technical SEO expert, and AI strategist who has worked with some of the biggest global brands. Mike is also a leading voice in the future of AI-driven search and a key player in uncovering Google’s leaked algorithm insights.

 

📬 Learn more about iPullRank: https://www.ipullrank.com 🌐 Connect with Mike King on LinkedIn

 

📈 Want High-Authority Backlinks & Media Coverage?

Linkifi secures Tier-1 publication links through digital PR, helping businesses boost their domain authority and search rankings.

 

📅 Set up a call with us now: ☎️ https://calendly.com/linkifi/pr

 

👉️ Connect with Chris on LinkedIn 👉️ Connect with Nick on LinkedIn

 

🎧 Listen to more episodes of Market Movers: 🔗 https://marketmoverspod.com/

 

#SEO #AI #BrandBuilding #UserExperience #DigitalPR #SearchEngineOptimization #MarketMoversPodcast

Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.

In this episode, we welcome Kate Toon, an award-winning SEO specialist, business coach, and the mastermind behind multiple successful online communities. With a career spanning from launching Marks & Spencer’s first e-commerce site to building one of the most recognized personal brands in SEO, Kate shares her journey of balancing business, branding, and personal well-being.

We dive deep into SEO fundamentals, the importance of brand identity, and why small businesses need to stop playing it safe online. Kate also offers insights into balancing growth and sanity, managing scale, and where AI fits into the future of digital marketing.

 

Key Talking Points:

✅ The Evolution of SEO & Branding – What’s changed, what’s stayed the same, and why brand is more important than ever. ✅ SEO & Small Business Growth – How to leverage SEO while building a brand that people remember. ✅ The Power of Personal Branding – Why your quirks and unique voice are your biggest assets. ✅ Avoiding the Vanilla Brand Trap – How playing it safe online could be holding your business back. ✅ The Truth About Scaling – Why more revenue doesn’t always mean more success. ✅ Managing Work & Life as an Entrepreneur – How to balance business growth with personal sanity. ✅ AI in Content & Marketing – When to use AI, when to avoid it, and how to keep the human touch.

 

Quotes from Kate Toon:

📢 “People don’t buy from vanilla brands. They buy from brands they connect with.” 📢 “SEO isn’t magic—it’s just smart marketing done consistently.” 📢 “Building a brand is about showing up year after year, through thick and thin.” 📢 “Fear of saying the wrong thing stops people from building strong brands.” 📢 “AI can help, but people still want to buy from people.”

 

Actionable Insights for Listeners:

🚀 Stop trying to please everyone – Stand out by embracing your brand’s quirks and personality. 💡 SEO is a long game – Consistency beats shortcuts every time. 🎯 Small businesses need brand strategy – Without a clear identity, you’ll get lost in the crowd. 🔗 Building a brand is about relationships – Online and offline connections matter. 🤖 AI is a tool, not a replacement – Keep the human touch in content and communication.

 

About Kate Toon:

Kate Toon is an award-winning SEO specialist, business coach, and digital marketing expert. She’s the founder of The Clever Copywriting School, The Recipe for SEO Success, and The Digital Marketing Collective, where she helps small business owners and entrepreneurs master SEO, branding, and online marketing.

She is also the author of Six Figures in School Hours and a sought-after speaker at global conferences. With a career spanning corporate and entrepreneurial success, Kate has built a recognizable personal brand and thriving online communities by staying authentic and embracing the long game.

 

📬 Learn more about Kate Toon: https://www.katetoon.com 🌐 Connect with Kate on LinkedIn

 

📈 Want High-Authority Backlinks & Media Coverage?

📅 Set up a call with us now: ☎️ https://calendly.com/linkifi/pr

 

Boost your SEO and ignite a growth explosion with our press coverage cheat sheet! Master digital PR and secure your first 5 mega links. Download your free copy now!: linkifi.io/cheat-sheet

 

👉️ Connect with Chris on LinkedIn 👉️ Connect with Nick on LinkedIn

 

🎧 Listen to more episodes of Market Movers: 🔗 https://marketmoverspod.com/

Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.

 

Ready to rise above the noise and make your mark?

 

Today, we’re joined by Craig Campbell, a renowned SEO expert, YouTube educator, and digital marketing specialist. Craig shares his unorthodox journey from SEO to accidental acting, how he hacked his way onto IMDb, and why AI agents are the next big thing in digital marketing. We also dive deep into his thoughts on automation, content scaling, and the future of SEO in an AI-driven world.

 

Here are some key talking points from the episode:

✅ Craig Campbell’s SEO journey and industry insights ✅ The wild story of how he accidentally became an actor through SEO hacks ✅ AI agents in business: automating workflows and scaling content ✅ The impact of AI on SEO and whether the industry is at risk ✅ Link-building strategies and how to cut through the noise in PR ✅ YouTube as a personal brand-building powerhouse ✅ Why persistence and thinking outside the box are key to digital success

 

Quotes from Craig Campbell:

📢 “I didn’t mean to become an actor—I just wanted an IMDb knowledge panel!” 📢 “AI agents aren’t just chatbots—they can replace entire workflows and scale businesses fast.” 📢 “SEO isn’t dead, but SEOs who refuse to adapt are.” 📢 “YouTube isn’t just for views; it’s a long-term trust-building machine.” 📢 “The winners are the ones who take risks and break things to see what works.”

 

Actionable Insights for Listeners:

🚀 Test and break things – SEO and digital marketing are about pushing boundaries. 🤖 AI agents can transform your business – but only if you train them with the right data. 🎥 YouTube is still one of the best platforms for personal branding – consistency is key. 🔗 High-quality backlinks still matter – automation won’t replace solid relationship-building. 💡 SEO is shifting, but it’s not dead – marketers who adapt to AI search will thrive.

About Craig Campbell: Craig Campbell is a leading SEO consultant, speaker, and content creator with over 1 million YouTube subscribers. With over 20 years of experience in digital marketing, Craig has built a reputation for his no-nonsense approach to SEO, automation, and business growth. His unique ability to test, tweak, and hack his way to success has earned him a loyal following in the industry.

 

📸 Connect with Craig on LinkedIn

🌐 Visit Craig Campbell SEO: craigcampbellseo.com

 

Boost your SEO and ignite a growth explosion with our press coverage cheat sheet! Master digital PR and secure your first 5 mega links. Download your free copy now!: linkifi.io/cheat-sheet

 

Set up a call with us now:

☎️ calendly.com/linkifi/pr.

👉️ Connect with Chris on LinkedIn

👉️ Connect with Nick on LinkedIn

Welcome to Market Movers: Building Brands and Links with Linkify! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.

In this episode we welcome Joy Aumann, the co-founder of Luxury SoCal Realty and one of San Diego’s most influential luxury real estate agents. We talk about the power of SEO in Real Estate, and what content you should create to generate organic leads.

Joy explains how she has mastered the art of attracting high-net-worth clients through strategic SEO and innovative content marketing. Her expertise in digital marketing and personal branding will help up and coming realtors, as well as those who have been in the game longer. 

 

Key Talking Points:

• Joy Aumann’s Journey in Real Estate and SEO: From building a first-time homebuyer website to dominating the luxury real estate market.
• The Power of SEO in Real Estate: Transitioning from buying leads to generating high-value organic leads.
• Content Strategy for Real Estate SEO: Using lifestyle content and supporting blogs to enhance primary sales pages.
• Targeting Underutilized Keywords: How niche keywords like single-story homes, and gated communities can bring in high-converting traffic.
• The Importance of Website Architecture: Building content silos and site structures that support SEO success.
• Overcoming Negative SEO Attacks: Lessons learned from dealing with bad backlinks and rebuilding site authority.
• The Role of Digital PR in Real Estate: Differentiating traditional PR from SEO-driven PR and maximizing backlink value.
• The Future of AI in Real Estate: Using AI as a personal assistant for content creation, email tone adjustments, and administrative tasks.

Quotes from Joy Aumann:

• “You need to brand yourself within a niche. Just being a general agent doesn’t work.”
• “I went from zero to luxury real estate by building the right content and creating an aspirational brand.”
• “SEO is a long-term play, but once it works, it works consistently.”
• “AI is my personal assistant now. It saves time and helps with everything from content creation to email tone adjustment.”

Actionable Insights for Listeners:

• Start with the Right Website Platform: Choose a platform with integrated IDX feeds for better SEO performance.
• Focus on Content Silos: Build supporting content around your main pages to strengthen rankings.
• Use Niche Keywords: Target underutilized lifestyle searches for faster rankings and higher conversion rates.
• Integrate Digital PR for Backlink Building: Focus on getting high-quality backlinks from relevant real estate publications.
• Leverage AI, but Don’t Rely on It Completely: Use AI for assistance, but always review and humanize the output.

About Joy Aumann: 

 

Joy Aumann is the co-founder of Luxury SoCal Realty and one of San Diego’s most influential luxury real estate agents. Recognized by the Wall Street Journal as a digital marketing pioneer, Joy has mastered the art of attracting high-net-worth clients through strategic SEO and innovative content marketing. Her expertise in digital marketing and personal branding has helped her break sales records and build a thriving real estate business. 

📸 Connect with Joy on Instagram & LinkedIn

🌐 Visit Luxury SoCal Realty: luxurysocalrealty.com 

 

Set up a call with us now:

☎️ calendly.com/linkifi/pr.

👉️ Connect with Chris on LinkedIn

👉️ Connect with Nick on LinkedIn

Welcome to Market Movers: Building Brands and Links with Linkify! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.

In this episode we welcome Benjamin Gorman, an AI writing expert and the creator of The Next Level AI Content Course. In this episode, we dive deep into AI-generated content, its limitations, and how human oversight is crucial to making it truly effective. We discuss AI detection, strategies for humanizing AI content, and why raw AI-generated writing often lacks originality and engagement. 

Ben shares practical insights into structuring prompts, refining AI-generated content, and the future of AI in content marketing. This insightful conversation provides actionable takeaways for content creators looking to harness AI while maintaining a human touch.

 

Key Talking Points:

• Benjamin Gorman’s Journey to AI-Powered Writing: From teaching English to leading AI content training and workshops.
• Embracing AI Instead of Fearing It: Why AI is here to stay in content creation and how to use it effectively.
• The Biggest Mistakes in AI Content Writing: Understanding AI’s role as an assistant, not an intelligence.
• Prompting for Success: Why telling AI what to do is better than telling it what it is.
• Structuring AI Prompts for Maximum Impact: How to guide AI with clear instructions for better results.
• The Role of Humanization in AI Content: Why human editing is essential to creating engaging and unique AI-assisted content.
• Avoiding Formulaic AI Content: How AI-generated text often falls into predictable patterns and how to break them.
• AI Detection and Humanization Tools: Do they work, or do they just make content worse?
• Future of AI in Content Marketing: AI’s role in short-form vs. long-form content and video generation.

 

Quotes from Benjamin Gorman:

• “You can't beat the machine. You need to learn how to use it to your advantage.”
• “The AI doesn’t understand logic, reasoning, or engagement—it’s just a word calculator.”
• “If you create AI content without human input, someone else can generate the exact same thing.”
• “The winners are those who embrace AI as an assistant, not a replacement.”
• “Short prompts work best—clear, direct instructions lead to better AI output.”

 

Actionable Insights for Listeners:

• Stop reusing generic prompts: AI content needs section-by-section guidance to be effective.
• Use AI as a content assistant, not a content creator: AI-generated drafts need human input for engagement and originality.
• Fact-check everything: AI may provide outdated or incorrect information—verification is crucial.
• Invest in high-quality human oversight: AI content should be edited and refined to maintain credibility.
• Avoid common AI clichés: AI loves repeating certain phrases—know how to eliminate them.

 

About Benjamin Gorman: 

Benjamin Gorman is an AI writing expert, copywriting specialist, and the creator of The Next Level AI Content Course, which teaches marketers and writers how to create high-quality content using AI. He has spoken at major SEO and content conferences, including the 2023 SEO Mastery Summit in Saigon and CMSEO in Chiang Mai. His expertise in AI-assisted content creation has helped businesses scale their content production without sacrificing quality. 

 

📬 Learn more about The Next Level AI Content Course: www.kevin-meng.com/next-level-ai-content/

🚨 20% OFF Code: MOVERS 

🌐 Connect with Benjamin Gorman on LinkedIn

 

Set up a call with us now:

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👉️ Connect with Chris on LinkedIn

👉️ Connect with Nick on LinkedIn

Welcome to Market Movers: Building Brands and Links with Linkify! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.

In this episode, we welcome Kevin Indig, growth expert and SEO luminary who’s worked with industry giants like Shopify and Atlassian. We explore how businesses can adapt and excel in the evolving landscape of search, AI, and SEO.

Kevin unpacks strategies for scaling SEO at the enterprise level, building lead generation tools, and leveraging earned, owned, and paid channels for maximum impact. We also dive into the future of search, the role of AI, and how businesses can maintain relevance in an increasingly competitive digital space.

Key Talking Points:

• Kevin Indig’s Journey to SEO Excellence: From building clan websites as a gamer in Germany to leading SEO for tech giants.
• Scaling SEO for Enterprises: The difference between “SEO aggregators” (e.g., marketplaces) and “SEO integrators” (e.g., SaaS).
• Quick Wins vs. Long-Term SEO Plays: Why balancing foundational fixes and strategic projects is essential.
• Building Lead Generation Tools: How tools like Shopify’s Business Name Generator and Ramp’s Mission Statement Generator drive leads and business impact.
• The Role of Content in 2025 and Beyond: The shift toward data-driven storytelling, personal experiences, and audience-first engagement.
• Customer Research is King: Using AI to analyze customer conversations for insights on positioning and messaging.
• The Future of Search: Google’s AI dominance is “theirs to lose,” but challengers like OpenAI are gaining ground with less red tape.
• Reddit as an Earned Channel: Tapping into Reddit for engagement, reputation management, and Parasite SEO strategies.
• Adapt or Die: How evolving team dynamics and channel strategies can help businesses stay ahead.

Quotes from Kevin Indig:

• “If you only focus on quick wins, you’ll run out eventually. But if you only focus on long-term plays, your managers will get antsy.”
• “In the age of AI, content needs to shift toward what’s harder to replicate—data stories, takes, and personal experiences.”
• “Google has the tools to win the AI search race, but the challenge is navigating their own constraints.”

Actionable Insights for Listeners:

1. Invest in Lead Gen Tools: They’re underutilized and highly effective in capturing user intent.
2. Use AI for Customer Insights: Mine customer support, sales, and product conversations for untapped messaging opportunities.
3. Focus on Earned and Owned Channels: Build SEO and email as foundations to balance reliance on paid advertising.
4. Experiment with Reddit and Emerging Platforms: Start engaging with your target audience where they are already having conversations.

About Kevin Indig:

Kevin Indig is the former VP of SEO and Content at Shopify, Advisor to top tech brands like Ramp, and writer of the popular Growth Memo newsletter. His innovative approach to SEO and growth strategies has made him one of the leading voices in the field.

📬 Subscribe to Growth Memo: www.growth-memo.com 🌐 Connect with Kevin Indig: kevin-indig.com

Set up a call with us now:

☎️ calendly.com/linkifi/pr.

👉️ Connect with Chris on LinkedIn

👉️ Connect with Nick on LinkedIn

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast—your ultimate guide to transforming your business into a standout brand. Discover the crossroads where branding, SEO, and link-building collide to make your business irresistible to audiences. This podcast, hosted by Chris Panteli and Nick Biggs, helps you rise above the noise and build an unforgettable brand identity.

Today, we’re thrilled to welcome Tim Stoddart— founder of Copyblogger. Tim's journey from recovery to building a digital empire is a testament to resilience, creativity, and impeccable timing. In this episode, we dive deep into Tim’s story and explore his unique approach to business, community-building, and acquisitions.

Key Talking Points:

1. Tim's Early Blogging Days

• From blogging on Blogspot to discovering SEO and inbound marketing.
• Using platforms like Facebook to organically build a 20,000+ community.
• Turning personal recovery into Sober Nation, a thriving online community.

The Light Bulb Moment

• Discovering Copyblogger and its influence on his writing and content creation.
• Early lessons on optimizing for reader experience and building connections.

The Power of Community

• The transition from hobbyist blogging to creating a business with impact.
• How behavioral healthcare companies sparked his first big business opportunity.

Acquiring Copyblogger

• Why Tim bought one of the most iconic content marketing brands.
• The challenges of purchasing a site with no revenue stream but immense potential.
• Copyblogger’s legacy and how Tim modernized its approach while keeping its roots intact.

Investing Ethos and Growth Strategy

• Tim’s criteria for investments: cash flow, evergreen industries, and working with founders who “don’t suck.”
• His unique double-dipping model for equity investments tied to his digital marketing expertise.

Balancing Business and Personal Growth

• The importance of physical connection and mental well-being in a digital world.
• Building community through martial arts and embracing experiences like sweat lodges.

Tim’s Vision for the Future

• Launching a new podcast and growing his personal brand through Substack.
• Long-term goals, from Central Park penthouses to an Edinburgh retreat.

About Tim Stoddart:

Tim Stoddart is an entrepreneur, investor, and thought leader in digital marketing. From his personal journey of recovery to founding Sober Nation, Copyblogger, and TimStodz.com, Tim’s work has empowered countless people and businesses to grow online. His unique investing model ties his digital marketing expertise directly to his partners' success.

🎙 Podcast Highlights:

• Tim’s journey is one of turning hardships into opportunities.
• Practical lessons on building communities, crafting content, and navigating acquisitions.
• Insights into blending personal passion with professional growth.

Set up a call with us now:

☎️ calendly.com/linkifi/pr.

👉️ Connect with Chris on LinkedIn

👉️ Connect with Nick on LinkedIn

Welcome to Market Movers: Building Brands and Links with Linkifi! Your ultimate destination for learning how to transform your business into an unforgettable brand. Hosted by Chris Panteli and Nick Biggs, Co-Founders of Linkifi, this podcast bridges the worlds of branding, SEO, and link-building to help you stand out in the crowded digital landscape.

 

This Week’s Guest: Mark Webster, Co-Founder of Authority Hacker, joins us to discuss the seismic changes in affiliate SEO, navigating Google’s recent updates, and the future of digital PR and AI in online marketing. Mark shares insights into building sustainable businesses, pivoting post-affiliate crash, and Authority Hacker’s strategies for 2025 and beyond.

 

Key Takeaways:

Affiliate SEO: The Decline and Pivot

• State of Affiliate SEO: Mark confirms that affiliate SEO is "99% dead" for beginners due to Google’s core algorithm and helpful content updates.
• Shift in SERPs: Google now prioritizes direct sellers and large publications, eliminating many ranking opportunities for affiliate sites.
• Authority Hacker’s Response: Transitioning away from affiliate-focused content and creating broader, more diverse offerings.

Building Brands Beyond SEO

• Diversification: Success today demands multi-channel marketing: podcasts, YouTube, LinkedIn, and a robust social media presence.
• Digital PR Dominance: Authority Hacker has systematized digital PR strategies to secure high-quality links, a crucial tactic in modern SEO.
• Link Building Strategies: Emphasis on linkable assets, data-driven campaigns, and creative storytelling tailored to trends and media interest.

AI Integration in Marketing

• AI for Efficiency: Tools like Claude.ai are revolutionizing content creation and system automation.
• Innovative Uses: Authority Hacker’s AI-enhanced processes include transcript analyzers, meeting summaries, and scalable data processing.
• Future-Proofing: Mark advises businesses to prioritize AI adoption to save time, reduce costs, and avoid falling behind competitors.

Digital PR Training with Marketing Pros

• Partnership: Authority Hacker collaborates with Marketing Pros to train and place digital PR specialists.
• Curriculum: Comprehensive link-building training, including digital PR, designed to prepare professionals for industry roles.
• Key Strategy: Data-driven campaigns are most effective, particularly those tapping into the current cultural or economic sentiment.

About Mark Webster:

Mark is the Co-Founder of Authority Hacker, an online marketing education platform helping entrepreneurs build successful businesses. Starting with SEO agencies, Mark transitioned to teaching and training through Authority Hacker after identifying the need for structured, accessible resources.

Achievements:

• Over 15,000 courses sold.
• Co-host of the Authority Hacker Podcast with 360+ episodes.
• Pioneering new approaches in digital PR, SEO, and AI integration.

Resources and Links Mentioned:

• Authority Hacker:  AuthorityHacker.com
• Authority Hacker Podcast: Available on major platforms.
• Marketing Pros: Specialists in link-building and digital PR recruitment.

Linkifi Can Help You Win Big! Linkifi secures high-authority backlinks and media coverage through digital PR, helping businesses boost visibility, search rankings, and traffic. 🚀

Set up a call with us now:

☎️ calendly.com/linkifi/pr.

👉️ Connect with Chris on LinkedIn

👉️ Connect with Nick on LinkedIn

Welcome to Market Movers: Building Brands and Links with Linkifi! This podcast is your go-to source for the perfect fusion of branding, SEO, and link building, helping you create a business that's visible, credible, and irresistible. I’m Chris Panteli, Co-Founder at Linkifi, joined by my co-host and Co-Founder, Nick Biggs.

This episode features Sam Page, Director of SEO at Slack, with a career spanning SEO leadership roles at Amazon, Bluehost, and beyond. We discuss scaling SEO for global giants, navigating technical and content challenges, leveraging links effectively, and the future of search in an AI-driven world.

Key Talking Points:

• Sam Page’s 20-Year SEO Journey: From owning an online casino to becoming a leading SEO expert at Amazon and Slack.
• Challenges of Enterprise SEO: Aligning stakeholders, optimizing massive websites, and balancing red tape with quick wins.
• Content and Link Building: Building topical authority, the importance of internal linking, and leveraging partnerships for high-quality links.
• AI and SEO Evolution: How Slack and other enterprises can adapt to the changing search landscape, including indexing UGC (User-Generated Content).
• SEO for New Search Engines: The rise of platforms like Perplexity and Claude, and how they influence enterprise strategies.
• Slack Hacks: Productivity tips for using Slack efficiently, from marking messages unread to huddles and upcoming AI agent features.

Guest Spotlight – Sam Page Sam Page brings nearly two decades of SEO expertise, working with giants like Amazon and Slack to drive billions in revenue. He thrives on building SEO strategies from scratch, scaling teams, and operationalizing SEO for enterprise-level organizations.

Actionable Tips from Sam:

1. Foundational SEO for Enterprises: Focus on technical execution, page speed, and architecture for large websites.
2. Strategic Link Building: Aim for deeper links to valuable pages and leverage partnerships for authentic, high-authority backlinks.
3. Content Optimization: Develop content clusters and prioritize relevancy to enhance topical authority.
4. Stay Ahead of AI Trends: Invest in UGC and understand how search models like Google’s and AI platforms leverage human sentiment.
5. Build Soft Skills: Beyond technical expertise, communication, and stakeholder management are key to advancing in SEO roles.

Want to Work with Sam? Sam is currently building his SEO team at Slack and is on the lookout for talent. Reach out to him on LinkedIn for opportunities.

Linkifi Can Help You Win Big! Linkifi secures high-authority backlinks and media coverage through digital PR, helping businesses boost visibility, search rankings, and traffic. 🚀

Set up a call with us now:

☎️ calendly.com/linkifi/pr.

👉️ Connect with Chris on LinkedIn

👉️ Connect with Nick on LinkedIn

Welcome back to Market Movers: Building Brands and Links with Linkifi —the go-to show for turning organic visibility into real business growth. Hosted by Nick Biggs and Chris Panteli.

 

Today’s guest is Edd Dawson, veteran SEO, affiliate marketer, and creator of KeywordsPeopleUse.com. Edd built and sold the massively successful broadband.co.uk website—a site that went from dial-up days to dominating UK broadband search—using tools, data, and organic-only SEO. He’s also the voice behind the SEO is Not That Hard podcast.

 

We dive deep into affiliate strategy, algorithm hits (and recoveries), and where SEO still thrives in an AI-shaped internet.

Key Talking Points:

🛠️ The Broadband.co.uk Origin Story How an accidental domain acquisition turned into a multi-million pound exit—and why his wife deserves credit for the price comparison idea.

📉 Penguin, Panda & the Great Drop-Off Edd shares how they lost 80% of traffic overnight, the backlink sins that caused it, and the exact process he followed to recover and come back stronger.

💼 Building vs Finishing: Why Edd Launches Many Sites He breaks down his 20–30% success rate, the value of programmatic SEO, and why the affiliate model still works if your tool or content is hard to replicate.

🧠 Data-Driven Differentiation The real reason broadband.co.uk thrived: postcode-specific tools, proprietary data, and value-first aggregation. Not just "top 10 lists."

📊 KeywordsPeopleUse.com & Strategic Content Planning How customer search queries don’t just inform content—they help shape actual product and business strategy.

🧠 AI, Agents & What’s Next Why Ed’s team is building tools you can’t replicate without AI—and why he’s staying away from bolt-on solutions. Think: plumbers and florists using AI without even realizing it.

🔍 The Future of Google & Search Spoiler: Edd doesn’t think Google is going anywhere soon. Expect slower change than hype suggests, especially with local data and user inertia.

Quotes from Edd Dawson:

“We got hit by Penguin and went from ranking #1 to #939 for ‘broadband’… It was devastating.”

“After recovery, we didn’t just come back—we had 5x the traffic we had before.”

“If you build tools or content that can’t be replicated by a language model, you’ll always have an edge.”

“AI overviews will kill basic blog content, but not useful aggregators. You’ve got to give people something that’s hard to replicate.”

“SEO still works. You just have to be the end destination—not something an LLM can summarize.”

Takeaways & Strategy Highlights:

✅ Affiliate is not dead—bad affiliate is. High-value tools and original data still drive revenue. Build for intent and usefulness.

✅ Tools beat templates. From postcode broadband availability to speed tests, Ed’s model proves that functional tools convert better than static content.

✅ Recovery is possible (but painful). Backlink clean-up, content revamps, and expert help from people like Carl Hendy are what got broadband.co.uk back in business.

✅ Use AI—but don’t bolt it on blindly. Ed’s team is exploring AI-native products that can scale, not just gimmicks to ride the wave.

✅ Search isn’t dead, it’s evolving. Expect a hybrid future. Google, LLMs, and user trust all still matter. Local data and service-based businesses won’t vanish anytime soon.

About Edd Dawson:

Edd Dawson is a 20+ year SEO veteran and successful affiliate entrepreneur. He built and exited broadband.co.uk and now runs KeywordsPeopleUse.com, a content strategy and market research tool based on real search queries. He also hosts the podcast SEO is Not That Hard, where he breaks down actionable SEO tips in 10-minute episodes.

 

🎧 Listen to the Podcast: SEO is Not That Hard 🔗 Visit: KeywordsPeopleUse.com 💬 Connect: Edd Dawson on LinkedIn

🚀 Build Your Brand with Real Links

At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today:

 

🔗 https://calendly.com/linkifi/pr

 

👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn

 

🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

#AffiliateSEO #LinkBuilding #DigitalPR #KeywordsPeopleUse #SEOPodcast #MarketMovers #BroadbandUK #ProgrammaticSEO #AItools #Linkifi

Welcome back to Market Movers: Building Brands and Links with Linkifi! Your backstage pass to building brands through SEO, digital PR, and entrepreneurial creativity. Hosted by Nick Biggs and Chris Panteli of Linkifi.

This episode features Brett Farmiloe, CEO of Featured.com and now the new steward of Help a Reporter Out (HARO). Brett shares the behind-the-scenes story of reviving one of the most iconic tools in digital PR—bringing HARO back to life after its shutdown, and what it means for journalists, SEOs, link builders, and brands today.

Key Talking Points:

📢 The Story Behind Reviving HARO After HARO was shut down and rebranded unsuccessfully, Brett saw the opportunity—and the demand—to bring it back in its purest, original form.

📩 The Power of a Simple Email Newsletter Why the classic HARO email format still works—and how Featured.com is keeping it clean, curated, and free from spam and exploitation.

🛡️ Fighting Spam, Bots, and Link Schemes Brett explains the strict manual vetting processes, community reporting tools, and anti-AI-bot measures they’ve put in place to protect journalists and restore trust.

📰 Why Big Publications Are Already Back Within days of relaunch, major outlets like USA Today, Wall Street Journal, and others are sourcing queries through HARO again.

⚙️ How Featured.com and HARO Work Together Featured.com offers filtered, targeted pitches; HARO remains about connection—direct journalist-to-source opportunities through email.

🚀 What’s Next for HARO Plans to introduce filters, alerts, categories, and smarter personalization—while keeping HARO’s “lightweight, no-login-required” email simplicity.

Quotes from Brett Farmiloe:

“HARO isn’t just a brand—it’s an action. It’s helping a reporter out. And the demand to bring it back was overwhelming.”

“If your pitch doesn’t help a reporter out, it probably shouldn’t be sent.”

“AI might change content creation, but people still trust people. That's why expertise and real credentials matter more than ever.”

“This isn’t just nostalgia—it’s a much-needed tool for connection in a noisy, distracted world.”

“Day by day, email by email, we’re getting better at curating HARO. Quality is everything.”

 

Takeaways & Strategy Highlights:

✅ Craft Real, Verifiable Pitches HARO favors pitches that are authentic, expertise-driven, and easily verifiable via LinkedIn and a strong online presence.

✅ Don't Fear AI Tools—Use Them Wisely Using AI to polish your pitch is fine. Using AI to mass-spam journalists? Instant ban.

✅ The Simple Stuff Still Works An email in your inbox three times a day—with real media opportunities—is still one of the highest ROI activities for building brand visibility.

✅ Brand Mentions Matter, Even Without Links Even unlinked citations now boost authority in the AI-driven search world. Visibility > Obsession over dofollow.

✅ New Opportunities for Small Businesses With HARO back, independent experts, consultants, and small publishers have a real shot again at tier-one media coverage.

About Brett Farmiloe:

Brett Farmiloe is the CEO of Featured.com and the new CEO of Help a Reporter Out (HARO). He’s a former marketing agency owner who ranked top of Google for “digital marketing company,” a data nerd, and an advocate for helping small businesses share their expertise through meaningful media connections. Brett’s mission is simple: make it easier for real experts to help real reporters, rebuilding trust in the media ecosystem.

🔗 HelpAReporter.com 🔗 Featured.com 📧 Email Brett directly: brett@featured.com

Or connect with him via LinkedIn

🚀 Build Your Brand with Real Links

At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today:

 

🔗 https://calendly.com/linkifi/pr

 

👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn

 

🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

 

#DigitalPR #HARO #SEO #LinkBuilding #MediaOutreach #BrandVisibility #MarketMoversPodcast #Linkifi #BrettFarmiloe

Welcome back to Market Movers: Building Brands and Links with Linkifi! Your backstage pass to building brands through SEO, digital PR, and entrepreneurial creativity. Hosted by Nick Biggs and Chris Panteli of Linkifi.

This episode features Roger Wakefield, a master plumber turned marketing and media force. With over 40 years in the trades, Roger built a successful plumbing business and then took social media by storm, growing the largest plumbing YouTube channel in the world. He now helps tradespeople level up their businesses through digital tools, SEO, and AI-driven strategies.

 

Key Talking Points:

🔧 $47K Lost on Bad Marketing—Then He Took Over Roger shares how traditional marketing firms failed him and why learning video, SEO, and content changed everything.

📹 Why Plumbers (and You) Need to Be on Video Even small, local companies can crush it on social. Roger explains how a simple clip about helping "Ms. Johnson" can go viral—and generate calls.

📈 From Cold Calls to SEO Authority Discover how Roger became Google’s go-to “plumber” by turning every job into searchable content that ranks and converts.

🧠 AI in the Plumbing Industry? Absolutely. Leak detection, predictive maintenance, training automation, and smart home integrations—AI is already changing plumbing. Roger breaks it all down.

🚿 Why Smart Homes = Big Future for Plumbers Plumbing isn’t just pipes anymore. Roger explains how voice-controlled showers, smart valves, and app-connected appliances are the future—and why you should care.

🎥 Use YouTube to Feed Every Channel Record one job, upload to YouTube, then slice it for Facebook, TikTok, LinkedIn, Instagram—Roger's repurposing strategy is a masterclass in multi-platform visibility.

 

Quotes from Roger Wakefield:

“When you grow the largest plumbing YouTube channel in the world, you can just say—search ‘plumbing.’ You’ll find me.”

“If you’re a plumber and you’re not making videos, you’re missing a goldmine. Social media builds trust faster than any ad.”

“Smart home technology is here. If you’re not learning it, you’ll be left behind.”

“AI won’t replace plumbers—but plumbers using AI will outpace those who don’t.”

“Don’t teach facts. Tell stories. That’s what gets shared, remembered, and booked.”

Takeaways & Strategy Highlights:

✅ Make Videos About Real Jobs Record what you're already doing. Focus on real stories—helping a neighbor, solving a problem—and build trust at scale.

✅ Repurpose for Every Platform Shoot one long video on YouTube. Slice it into short-form content for TikTok, Facebook, and Instagram. One job = endless content.

✅ Dominate Local SEO with Specifics Post content like “Slab Leak in Saxie, Texas”—and dominate that search term. Google loves hyperlocal context.

✅ Use AI as a Business Brain From performance tracking to predicting busy seasons, AI can help you optimize pricing, inventory, and staffing.

✅ Build a Google Knowledge Panel Search yourself. If you don’t show up, start creating media—blogs, videos, interviews—to own your brand authority online.

 

About Roger Wakefield:

Roger Wakefield is a licensed master plumber and founder of the largest plumbing YouTube channel in the world. After getting ripped off by marketing agencies, Roger took control of his own lead generation—learning YouTube, SEO, and social media to make his phone ring. Today, he teaches tradespeople how to grow their business with content, branding, and emerging tech like AI and smart homes.

 

🔧 YouTube: Roger Wakefield 👥 Connect on LinkedIn 💡 Watch and learn more at rogerwakefield.com

🚀 Build Your Brand with Real Links

At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today:

 

🔗 https://calendly.com/linkifi/pr

 

👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn

 

🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

#TradesMarketing #PlumbingSEO #AIinTrades #SmartHomePlumbing #ContentMarketing #MarketMoversPodcast #Linkifi #RogerWakefield

Welcome back to Market Movers: Building Brands and Links with Linkifi! Your backstage pass to building brands through SEO, digital PR, and entrepreneurial creativity. Hosted by Nick Biggs and Chris Panteli of Linkifi.

This episode features Dave Harland, the legendary copywriter, LinkedIn entertainer, and co-founder of Copy or Die. Dave shares why brand tone of voice is everything in today's AI-saturated world, why humor and human experience still reign supreme, and how brands can stand out by being unapologetically real.

Key Talking Points:

🧠 Why Your Brand Voice Matters More Than Ever Without a clear tone of voice, your brand sounds inconsistent, forgettable—and easy for AI clones to copy.

🎭 How to Craft a Distinctive Voice (Using Celebs!) Dave’s simple hack: model your brand tone after a famous figure to anchor style, attitude, and vocabulary.

⚡ The Danger of Fast-Tracking Creativity with AI Choosing from 50 mediocre AI outputs isn’t real creativity. Dave warns about losing the journey that makes your brand unique.

😂 Why Humor Beats Buzzwords Every Time Forget jargon and safe headlines—authentic humor taps into human emotion, wins attention, and drives loyalty.

🤖 What AI Still Gets Wrong About Copywriting From clumsy puns to lifeless metaphors, Dave breaks down why chatbots will never fully replace creative human writers.

💥 Launching 'Write the Funny' Dave’s new course helps brands and copywriters infuse real humor into their writing—without sounding forced or fake.

Quotes from Dave Harland:

"If you don't define your tone of voice, your brand will sound like a Frankenstein's monster stitched together by different writers."

"Chatbots aren't funny. They're like a 15-year-old at a disco—awkward, clumsy, and missing the point."

"If you want mediocrity fast, sure, use AI. If you want brand magic that makes people feel something, you need a human brain."

"Fast-tracking creativity strips away all the tiny moments that make something truly original."

"You can't build a brand voice by parroting your customers' words back to them. You have to be you."

Takeaways & Strategy Highlights:

✅ Anchor Your Voice to a Personality Pick a real person—celebrity, fictional character, or public figure—as inspiration to develop a vivid, relatable brand tone.

✅ Define Tone Early or Pay Later Without clear voice guidelines, you'll confuse your audience and force every new writer to guess (and mess it up).

✅ Use AI Only to Save Time on the Boring Stuff AI is useful for repurposing content across formats—not for inventing your big brand ideas.

✅ Make Your Copy Unmistakably Human Real experience, humor, nuance, and lived emotion can’t be faked by bots—and that's your brand's edge.

✅ Treat Copywriting as Brand Strategy, Not a Task Good writing isn't just words. It's positioning, personality, and persuasion baked into every sentence.

About Dave Harland:

Dave Harland is an award-winning copywriter, LinkedIn humorist, and co-founder of Copy or Die. With nearly two decades of experience helping brands create unforgettable tone of voice, Dave blends sharp humor with smart strategy. He’s a sought-after speaker, trainer, and now course creator, helping businesses inject real humanity (and belly laughs) into their copy.

 

🔗 copyordie.co.uk

🎯 thewordman.co.uk/course

💬 Connect on LinkedIn

🚀 Build Your Brand with Real Links

 

At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today:

 

🔗 https://calendly.com/linkifi/pr

 

👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn

 

🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

#BrandVoice #Copywriting #DigitalPR #AIinMarketing #ContentMarketing #MarketMoversPodcast #Linkifi #DaveHarland

Welcome back to Market Movers: Building Brands and Links with Linkifi! Your backstage pass to building brands through SEO, digital PR, and entrepreneurial creativity. Hosted by Nick Biggs and Chris Panteli of Linkifi.

This episode features Nina Clapperton, the powerhouse behind She Knows SEO and a travel blogger turned SEO educator pulling in over $30K/month. Nina shares how she built her blog while living in 18+ countries, monetized quickly, and now uses AI, automation, and storytelling to build lean but high-impact online businesses.

Key Talking Points:

🚀 How Nina Built a $30K/Month Blog in 18 Months Starting with zero knowledge, a full-time law job, and “critical ADHD”—she gamified SEO and scaled fast.

📉 She Bought 20 Spammy Links… On Purpose Yep. To test if they’d hurt her site. They did. But the site still earns $10K/month with no recent updates.

🌎 The Travel Blogging Rollercoaster Post-HCU How Google is shifting affiliate opportunities, why ad-only models are fragile, and why niche travel bloggers with personal experience are thriving.

🤖 GPT Hacks for Traffic, Products & Automation Nina’s GPT automations auto-write social posts, power product funnels, and even pitch her own freebies mid-chat—sending thousands of subscribers her way.

📚 Treat Every Category Like a Book Instead of random keyword targeting, she maps content like a narrative—with “chapters” that guide readers and satisfy Google.

🎯 The “Follow Your Fun” Business Philosophy Working 5–10 hours/week, building micro-communities, and using AI to multiply output without scaling stress.

Quotes from Nina Clapperton:

“I follow my fun. If I’m not enjoying it, I’m not doing it. And that’s what led to multiple 6-figure months.”

“I treat content like novels. Every category is a book. Each article is a chapter with a beginning, middle, and end.”

“Most of the travel bloggers who lost traffic didn’t lose income—because their real audience stuck around.”

“PR-style link building beats PBNs every time. Don’t just buy links. Build a brand.”

“A good GPT? It’s like a salesperson that works 24/7 and pitches your product every five messages.”

Takeaways & Strategy Highlights:

✅ Ditch Spam Links, Build Brand Links Nina tested low-quality links and saw firsthand how they crushed rankings. Instead, she leans into digital PR, podcasting, and small-site backlinks that drive real traffic.

✅ Use AI to Actually Scale She automates social content, GPT-driven lead magnets, email workflows, and even niche site publishing—without hiring a massive team.

✅ SEO Alone Is Not a Strategy Nina balances SEO with email, Facebook Groups, and product funnels. Her 17K-member Facebook community drives engagement most SEOs would dream of.

✅ Blog Posts Shouldn’t Stand Alone Think ecosystem, not isolation. Interlink posts, build topic depth, and structure content like a hero’s journey.

✅ Make Your GPTs Work for You Use ChatGPT custom instructions to pitch your freebie every 5 chats. Build traffic inside OpenAI's GPT store—and drive it back to your brand.

 

About Nina Clapperton:

Nina Clapperton is an SEO educator, blogger, and founder of She Knows SEO. She helps creators and business owners scale their organic traffic and income—without burnout. With a background in storytelling, literature, and global travel, Nina combines SEO with authentic content and smart automation to build lean digital businesses. She also builds niche sites, runs a 17K+ Facebook group, and has a dog who’s more famous than most SEOs.

 

🔗 sheknowsseo.co

 🎁 Get her free content audit checklist

 👥 Join the Club Nina community (formerly “SEO for Travel Bloggers” on Facebook) and follow Nina on LinkedIn!

🚀 Build Your Brand with Real Links

At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today:

 

🔗 https://calendly.com/linkifi/pr

 

👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn

 

🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

#SEO #DigitalPR #AIinMarketing #GPTMarketing #TravelBlogging #ContentMarketing #MarketMoversPodcast #Linkifi #NinaClapperton

Welcome back to Market Movers: Building Brands and Links with Linkifi! Your backstage pass to building brands through SEO, digital PR, and global growth strategies. Hosted by Nick Biggs and Chris Panteli of Linkifi.

In this episode, we’re joined by Kira Khoroshilova, international SEO consultant and founder of Diary of an SEO. Kira shares how luxury and enterprise brands can break out of local markets and scale globally using smarter strategies—with a heavy emphasis on cultural nuance, hreflang implementation, and AI-powered automation.

 

Key Talking Points:

🌍 What Is International SEO (Really)? Why it’s not just about translating content—and how to define your strategy across borders and cultures.

🧠 From Copywriter in Africa to International SEO Pro Kira shares her unique journey into the SEO world, starting with black-hat content for an Egyptian millionaire.

🏛️ Foundations First: Site Structure + Hreflang The three types of international site setups (ccTLDs, subfolders, subdomains), plus why hreflang is simple but high-stakes.

🌐 Localization vs Translation Translating ≠ converting. Kira walks through cultural research, transcreation, and the costly pitfalls of 1:1 AI translation.

🔁 AI Workflows & Global Rollouts From bulk publishing to multi-country automations, Kira explains how smart teams are using AI to scale with sensitivity.

🎯 Why Google Might Ignore Your Hreflang Even a “perfect” setup can fail if the content doesn’t match user intent or cultural expectations.

🚫 The KFC Disaster in China Why “Finger lickin’ good” turned into “Eat your fingers”—and what it teaches us about brand risk in global markets.

 

Quotes from Kira Khoroshilova:

“You’re not international just because you used ChatGPT to translate a site. You need cultural understanding to convert.”

“SEO isn’t about domains—it’s about landing pages. And each one needs to send the right signals to Google and users.”

“Transcreation is where the magic happens. Translate content, sure—but also make it emotionally and culturally relevant.”

“With AI and automation, we can roll out global SEO campaigns in ways that were impossible just 5 years ago.”

“International SEO isn’t scary. It’s just strategic. And it’s one of the biggest missed opportunities for scaling brands.”

 

Takeaways & Strategy Highlights:

✅ Start With the Right Structure Subfolders? ccTLDs? Subdomains? Choose based on scalability, management, and server locations—not just SEO purity.

✅ Use AI Thoughtfully Automate bulk publishing, translations, and technical workflows—but always layer human oversight for cultural nuance.

✅ Avoid Copy-Paste Translation Mistakes One-for-one translations can damage your brand. Think like a local, or work with someone who does.

✅ Don’t Skip Hreflang Implementation Automate where you can, but validate it monthly with tools like Sitebulb and Chrome extensions.

✅ Culture Converts—Translation Doesn’t True international SEO success lies in understanding psychology, not just linguistics.

 

About Kira Khoroshilova:

Kira Khoroshilova is the founder of Diary of an SEO and a globally recognized international SEO consultant. She helps luxury and enterprise brands scale across borders through culturally-informed strategies, technical implementation, and automation. She's spoken at conferences in the UK, Greece, Italy, and beyond.

 

🔗 Connect with Kira on LinkedIn: https://www.linkedin.com/in/kirakhoroshilova/ 🌐 diaryofanseo.com

 

🚀 Ready to Launch International SEO for Your Brand?

At Linkifi, we help growth-focused brands expand internationally through digital PR, authority link building, and localized brand strategy.

 

🎯 Book your FREE strategy call: 🔗 https://calendly.com/linkifi/pr

 

👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn: https://www.linkedin.com/in/chris-panteli/ 👉 Nick Biggs on LinkedIn: https://www.linkedin.com/in/nick--biggs/

 

🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

 

#InternationalSEO #DigitalPR #AIinSEO #Transcreation #GlobalGrowth #Linkifi #MarketMoversPodcast #Hreflang