Market MakeHer Podcast – Details, episodes & analysis

We're continuing our deep-dive into one of the most fascinating moments in market history: the dot-com bubble - and what happened after it burst. 

[This is part 2; listen to episode 101 for part 1!]
  
You’ve probably heard of companies like Pets.com, the infamous dot-com failure, and Amazon, which somehow survived a 90% stock collapse and went on to become one of the most powerful companies in the world. But what actually separated the companies that failed from the ones that survived?

Jess Inskip walks us through the key lesson investors learned the hard way: growth alone isn’t enough. Companies need a real “path to profitability” and “free cash flow.”

And here’s why this matters today:
Every time a new AI breakthrough hits the market, whether it’s DeepSeek, Claude, or the next big model, investors start asking the same question they asked during the dot-com era: Who will actually survive this technological shift?

Together we unpack:

• The rise and fall of Pets.com, the poster child of dot-com excess
• How Amazon survived a 90% crash and became a dominant company
• Why investors became obsessed with free cash flow and burn rate after the bubble
• How the crash reshaped the tech industry and investing behavior
• And why the ghost of the dot-com bubble is still haunting today’s AI boom

If you want to understand why markets react the way they do to revolutionary technology, this episode will give you the historical context that is showing up in markets todaaayy!

Make good choices. ;)
 

 Episode note:
About 23 minutes in, Jess mentions "bar codes," but she meant "QR Codes" - FYI. 

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Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
✨ Jess Inskip: ⁠TikTok⁠  ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠  ⁠Instagram⁠
 
About Us 🌚🌞   
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.
  
Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a licensed financial advisor before making investment decisions. 

Don’t Beat the Market; Be the Market.

You hear about index funds everywhere…on TikTok, from your finance friends, even on our Market MakeHer merch (yes, the “Index Funds and Chill Shirt” is real). But what are they, really? And why do people say we should have them in our portfolio?

In this episode, I asked Jess to break it all down for us, starting with the jargon. We dig into why index funds are the simplest way to invest and why they’re considered the foundation of most long-term portfolios.

Plus, we take a quick trip back to the 1970s for the surprisingly dramatic story of how the first index fund was created and why people once called it “Bogle’s Folly.” Spoiler: it changed everything. Spoiler from the spoiler: markets are constantly innovating and changing. 

If you’ve ever wondered where to start with investing, this one’s for you. By the end, you’ll understand exactly how index funds work and why just “being the market” can sometimes be the smartest move of all.

EducAction To-Do List:

• Check your 401(k) or IRA: Do you already own an index fund? Many retirement plans default to them.
• Compare expense ratios: If you own mutual funds, look up their fees. Are index funds cheaper?
• Think about your goals: Do you want broad exposure (total market) or focused exposure (like a sector)?
• Try dollar-cost averaging: Start small and invest consistently, instead of worrying about timing the market.

If you enjoyed this episode:

• Subscribe to our newsletter.
• Share it with a friend who’s just starting to invest.
• Leave us a review—your feedback helps more people find Market MakeHer.

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
✨ Jess Inskip: ⁠TikTok⁠  ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠  ⁠Instagram⁠
 
About Us 🌚🌞   
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.
  
Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a licensed financial advisor before making investment decisions. 

Has anyone ever told you a “hot tip” about a stock to buy? Or do you see suggestions about sectors ETFs to invest in right now on TV or social media because it’s a good time to invest in “xyz industry” for “___” reason? 

We’re going to learn how to zoom out, look at all the factors, and actually figure out if a company or industry is a good investment for our individual investing styles. This week, Jess Inskip teaches me, Jessie DeNuit, (and all of you 😉) about “top-down investing,” a strategy that starts with the economy and works its way down to the stock level. It’s about understanding what’s happening in the world, figuring out which sectors benefit, and then zooming in on specific companies.

We cover:

• How to assess the current economic environment using real-world clues
• Why sectors matter and how they respond to changes in growth, inflation, and interest rates
• How to connect the dots from macro trends → sectors → stocks

If you’ve ever felt like your investing decisions are based on isolated info or gut feelings, this episode will help you build a more thoughtful, step-by-step approach. Top-down investing gave me context and confidence - and I think it will for you too. 🔮✨

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
✨ Jess Inskip: ⁠TikTok⁠  ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠  ⁠Instagram⁠
 
About Us 🌚🌞   
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.
  
Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a licensed financial advisor before making investment decisions. 

What is the stock market doing today? What's going on with inflation? Learn this and more in our July 2023 "SMU."

The stock market is all around you!

We aren’t just talking about the current state of the stock market - we’re understanding how the things that are currently happening in the U.S. (and the world) affect the “forward-looking” value of stocks.

We’ve been laying down the foundation of what the stock market is, and now, we’re going to talk about what the current state of the stock market looks like, so that we can become savvy investors. Then, we can start getting into “the how” (that is, how to put this all into action for yourself).

Things we discussed in Ep. 06:

• July 2023 theme of the market - inflation (surprise)
• Who is “the Fed” and why do we care?
• Monetary Policy (interest rates, reserves, banks)
• How does the Fed’s decisions affect the stock market?
• The labor market is back to where it was pre-pandemic, but we’re seeing different age ranges in the labor market (i.e. 50+ workers left during the pandemic). What will this mean?
• This is what it sounds like, when the Hawk cries.
• We’re probably going to need more automation and/or immigration to keep up with the labor needs.
• Why does any of this matter and what does it have to do with stocks?
• Restrictive policy (raising interest rates) makes the stock market go on sale 😉
• Bull Market vs Bear Market (hint: + or - 20%)
• How will the stock market change in the next 10 - 20 years?
• Labor market report is coming! 
• Earnings season is coming! 
• What should we name these updates? 

Upcoming episodes:
Jess will teach us how to have an investment thesis, so that we can make wise decisions while we pay attention to what’s happening in the world, and ultimately, the stock market. We have another educational episode coming up, then we’ll learn how to pick a brokerage firm/company, and theeennnn we’ll be on our way to building our own portfolios. Stay tuned and be sure to subscribe for updates!

Still Confused? Have More Questions or a Comment?

Holla @ us on:

Market MakeHer ⁠⁠website⁠⁠

Instagram ⁠⁠@marketmakeherpodcast⁠⁠

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
✨ Jess Inskip: ⁠TikTok⁠  ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠  ⁠Instagram⁠
 
About Us 🌚🌞   
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.
  
Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a licensed financial advisor before making investment decisions. 

In Episode 5 of the Market MakeHer Podcast, you’ll learn about the different brokerage account types and how you might be taxed on this kind of investment income. Yes, we’re talking about taxes, one of the two things in life you can’t avoid. 👻

Don’t stress too much over taxes though, your brokerage firm is there to make it simple for you and will send you the appropriate form(s). We’ll break down how it all works and share other valuable information and resources. 

What we discussed in Ep. 05:

• Taxable accounts and Non-taxable accounts 
  • tax-deferred or retirement (IRAs, not 401Ks - yet)
• Individual account vs Joint account
• Traditional IRA vs Roth IRA
  • There’s also a Rollover IRA account type
• Beneficiaries!!
• Separate Log-ins!!
• Capital Gains and Dividends
• Taxable Events - everything is tracked and reported to the IRS
• “Know Your Client Rule” 
• Offsetting tax implications with losses
  • We’re starting to get into strategy
  • Everyone has a unique income situation and strategy
• IRS changes things - look at irs.gov to see current limits and tax info
• How Jess and Jessie would do in a zombie apocalypse
• And a question from one of our listeners  

Be sure to subscribe to be alerted about our next episodes to come, and don't forget to check out the Episode Equity for this episode!

Still Confused? Have More Questions or a Comment?

Holla @ us on:

Market MakeHer ⁠⁠website⁠⁠

Instagram ⁠⁠@marketmakeherpodcast⁠⁠

TikTok ⁠⁠@marketmakeher⁠⁠

X/Twitter ⁠⁠@MarketMakeHer⁠⁠

Join the Money Coven ⁠⁠FB Community⁠⁠

👀 Watch us in action on our ⁠⁠YouTube Channel⁠⁠ 👀

About Us

Market MakeHer is an investing education podcast and LLC with a mission to demystify the stock market and make financial literacy accessible to all self-directed investors! We believe that investing is fo

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
✨ Jess Inskip: ⁠TikTok⁠  ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠  ⁠Instagram⁠
 
About Us 🌚🌞   
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.
  
Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a licensed financial advisor before making investment decisions. 

In Episode 4 of the Market MakeHer Podcast, Jess Inskip teaches us what mutual funds and exchange traded funds (ETFs) are and how they work - and whew - we learned a lot! If you couldn’t take notes while you listened, don’t worry - Jess wrote an article to help explain it in the Episode Equity for the Episode 4 page of the site and Jessie took notes, which can be found in the Dividends section of the site. 
  
Here are some things we learned in Episode 04:

• The differences between mutual funds and ETFs
• Active vs Passive
• You can’t just buy the whole S&P 500, but you can buy a mirror of it
• Allll the types of funds that are out there (including Target Date Funds - yes, we will do a retirement episode!)
• Stocks are securities, but securities are so much more than stock (i.e. Stocks, Bonds, Funds, Money Markets - oh my!)
• Portfolios are like an easter egg basket analogy
• Mutual Funds are like a group gift analogy (Bonds are “IOUs” - duh)
• Mutual Fund ticker symbols always has 5 letters and ends in "X"
• Jessie’s light bulb moment about Primary vs Secondary Markets
• Fees Fees Fees! (we also need to do an entire episode about taxes)
• How Mutual Funds and ETFs could make you money
• “The Greeks” and what Beta means - definitely marinating on this one
• How often Jessie says "like" - all the time apparently 

Bonus Tip: Don't leave your money sitting in a Money Market in your Brokerage Account! You have to take that money and then invest it in stocks, ETFs, Mutual Funds, etc. 

There was also a surprise pop-in visit from Darling Lady Darla, which you can enjoy on our YouTube channel. 

As always, you can send us any questions you have about Mutual Funds, ETFs, or anything about the Stock Market at www.marketmakeherpodcast.com/contact-us or on any of our social channels. We are keeping them all organized to be answered in the appropriate episode. And PRETTY PLEASE, if you’re learning something from these episodes - share with your friends, leave us a review, subscribe - you know the deal. <3 

Still Confused? Have More Questions or a Comment?

Holla @ us on:

Market MakeHer ⁠⁠website⁠⁠

Instagram ⁠⁠@marketmakeherpodcast⁠⁠

TikTok

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
✨ Jess Inskip: ⁠TikTok⁠  ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠  ⁠Instagram⁠
 
About Us 🌚🌞   
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.
  
Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a licensed financial advisor before making investment decisions. 

In Episode 03 of the Market MakeHer Podcast, Jessie asks Jess: what stocks are, how stocks work, why people buy stocks, and how to understand the value of a stock.  
Don't forget that you can get more "Episode Equity" on the Ep. 03 page of our website: https://www.marketmakeherpodcast.com/episode/ep-3-what-is-a-stock
What We Learned:
1. A stock is a type of investment that gives you a share of ownership in a company.
2. A company's profitability can be measured through earnings per share (EPS) and profit margin.
3. A company reports its earnings quarterly, it provides information about its past quarter performance and future quarter expectations, which can impact the value of its stock.
4. It is good to see increasing EPS and revenue, expanding profit margins, and optimistic forward looking guidance
 
Upcoming:
On the next episodes we will talk about Mutual Funds and 401(k) accounts - subscribe to be alerted when these episodes drop! You can also submit your questions on our website for the next episodes. 
Keep the conversation going on our social media channels!
 
Still Confused? Have More Questions or a Comment?

Holla @ us on:

Market MakeHer ⁠⁠website⁠⁠

Instagram ⁠⁠@marketmakeherpodcast⁠⁠

TikTok ⁠⁠@marketmakeher⁠⁠

X/Twitter ⁠⁠@MarketMakeHer⁠⁠

Join the Money Coven ⁠⁠FB Community⁠⁠

👀 Watch us in action on our ⁠⁠YouTube Channel⁠⁠ 👀

About Us

Market MakeHer is an investing education podcast and LLC with a mission to demystify the stock market and make financial literacy accessible to all self-directed investors! We believe that investing is for everyone and that's why we break down complex investing topics (from "Her" perspective), show you free tools/resources on our podcast, and offer a ton of free educational content on our ⁠website⁠!

Important Disclosures:

Market MakeHer podcast is unsponsored at the time of recording.

Tools and resources mentioned are for informational and educ

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
✨ Jess Inskip: ⁠TikTok⁠  ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠  ⁠Instagram⁠
 
About Us 🌚🌞   
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.
  
Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a licensed financial advisor before making investment decisions. 

In Episode 02 of the Market MakeHer Podcast, we learn what the stock market actually is (with shopping analogies 👜) and how the overall performance of the stock market is measured. In true Market MakeHer fashion, Jess explains these elusive concepts to us in more simplified language, and Jessie stops her to ask questions, define jargon, and break things down in even more relatable terms.
  
And speaking of "fashion" - the theme for today's episode was "hats" (hence the witch hat and Nasdaq bucket hat). We're open to episode theme suggestions, so be sure to send us your ideas for the video version of this podcast. 
 
What we learned in Episode 02:
* What the stock market is and how it is similar to those buy/sell/trade clothing stores (it even has open and closing hours: 9:30 am - 4:00 pm EST)
* What the 3 major indexes are (also called "indices" pronounced in-dih-sees) and how they help us measure the "health" of the stock market - the value of all the stocks.
* Difference between "price weighted" and "market cap weighted"
* Difference between micro-cap, small-cap, mid-cap, and large-cap (these things are not necessary to know right now at a beginner level, but are helpful terms to keep in mind for later)
* What are "points" when we hear that "x" index went up or down "100 points," for example? 
* How do consumers influence the performance of the stock market?
* How does "fiscal policy" (what the government does) influence stock value? And how things like "the U.S. debt ceiling," for example, influence stock prices. 
* The consumers have the power - where we spend our hard-earned money matters ;)
   
Episode 02 - Simplified and Summed Up:
The stock market is a "place" where a collection of stocks are bought and sold. A brokerage firm connects you to this place for you to buy and sell your stocks. The stock market is measured collectively through indexes/indices. Consumers influence sales by deciding where they spend their money, which makes the value of stocks go up and down. Stocks are commonly measured on 3 major indices/indexes (Dow Jones Industrial Average, S&P 500, Nasdaq - the S&P 500 is the best gauge of how the market is performing because it has the most variety) and this is how we get an idea of how the stock market is performing overall. Learning how to measure the stock market is not super important right now, but we go over some of these things briefly in case you ever really want to und

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
✨ Jess Inskip: ⁠TikTok⁠  ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠  ⁠Instagram⁠
 
About Us 🌚🌞   
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.
  
Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a licensed financial advisor before making investment decisions. 

Welcome to Market MakeHer, a podcast designed to help anyone who has ever felt kept in the dark about how stock market investing works achieve financial empowerment. 
In this inaugural episode, join us as we introduce ourselves and share our mission of providing inclusive and accessible financial education for all - from HER perspective. We'll also give you a sneak peek of what's to come, as we break down complex investing concepts into simple, easy-to-understand terms and explain how the investing landscape has changed in the self-directed investing world.
 
Meet your hosts: Jess Inskip is the financial expert who gave up her financial licenses to be able to teach us how to invest (did you know that the finance industry is more regulated than the healthcare industry?) and Jessie DeNuit is a digital marketer by trade and life-long learner wanting to understand everything there is to know about investing in the stock market and making that money work!
Whether you're a seasoned investor or new to the world of stocks, Market MakeHer is your go-to resource for mastering the market and achieving your financial investment goals. Watch us on YouTube, listen wherever you listen to podcasts, and check out our website for even more free investment education resources: www.marketmakeherpodcast.com
And here is that BrokerCheck website we mentioned, so you can tell if the people you are getting your investment information from are legit: https://brokercheck.finra.org/ (you can find Jessica Inskip on there for sure).
Thanks for listening, and please subscribe! $$$$$

Follow us on:
TikTok @MarketMakeHer
Instagram @MarketMakeHerPodcast

Watch us on YouTube to see our weekly theme or screen in action. 🌚🌞
Join our Market MakeHer Community of Fin-Fatales on FaceBook 😎💚

Market MakeHer provides inclusive and accessible investing education for women and anyone who has ever felt kept in the dark from learning how to invest in the stock market by breaking down complex topics in an easy-to-understand, relatable manner - from Her perspective. We provide educational investing content, not advice. Investing involves risk - we are here to teach you how to navigate and understand the stock mar

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
✨ Jess Inskip: ⁠TikTok⁠  ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠  ⁠Instagram⁠
 
About Us 🌚🌞   
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.
  
Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a licensed financial advisor before making investment decisions. 

Welcome to Market MakeHer - a stock market education podcast making financial literacy accessible to all, but taught from Her perspective. 

Does the world of investing seem confusing and unreachable to you?  Have you ever felt kept in the dark from understanding how to invest in the stock market yourself?  
 
Jess Inskip and Jessie DeNuit created a podcast that breaks down complex investing topics in an easy-to-understand manner, empowering listeners to navigate the market with confidence. Join us as we break barriers and make a mark in the finance world together!

Follow us on:
TikTok @MarketMakeHer
Instagram @MarketMakeHerPodcast

Watch us on YouTube to see our weekly theme or screen in action. 🌚🌞
Join our Market MakeHer Community of Fin-Fatales on FaceBook 😎💚

Market MakeHer provides inclusive and accessible investing education for women and anyone who has ever felt kept in the dark from learning how to invest in the stock market by breaking down complex topics in an easy-to-understand, relatable manner - from Her perspective. We provide educational investing content, not advice. Investing involves risk - we are here to teach you how to navigate and understand the stock market.

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
✨ Jess Inskip: ⁠TikTok⁠  ⁠Instagram⁠
✨ Jessie DeNuit: ⁠TikTok⁠  ⁠Instagram⁠
 
About Us 🌚🌞   
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.
  
Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a licensed financial advisor before making investment decisions.