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Explore every episode of the podcast MAPPED OUT

Dive into the complete episode list for MAPPED OUT. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Stop #1: Defining Your Destination11 Feb 202500:54:36

When your ideas are tapped out, we've got more! Welcome to the FIRST episode of MAPPED OUT – your GPS to breakthrough growth. In this premiere episode, we're diving deep into the world of goal-setting that actually moves the needle for your business.


Episode Highlights

[00:00:01] Welcome to Mapped Out - Your marketing GPS 

[00:01:42] Meet Lauren: Founder of Brand Good Time, content marketing & web design expert 

[00:02:34] Meet Aurrie: Founder of Hopson Rae, bringing corporate & agency expertise 

[00:03:30] The serendipitous Instagram connection that started it all 

[00:08:11] Why most marketing goals fail (hint: it's not about ambition) 

[00:11:08] Using AI as your team member, not your crutch 

[00:20:43] The game-changing framework: Needle Moving Matrix 

[00:24:17] How to gamify your business goals with a Bingo strategy 

[00:28:53] Building the plane while flying it: an actionable example 

[00:37:22] When to "fire fast" on failing strategies


What You'll Learn

  • Why traditional goal-setting often fails and how to fix it
  • How to connect marketing KPIs to real business outcomes
  • A practical framework for organizing your marketing priorities
  • Creative ways to maintain team accountability
  • Crisis-proofing your marketing strategy
  • How to pivot without losing momentum


Meet Your Hosts

Lauren Loreto


Aurrie Hicks


Resources Mentioned

  • 10X is Easier Than 2X (Book reference)
  • ChatGPT
  • Claude AI


Connect With Us
Join the conversation and share your marketing journey with us! Tag us on IG @mappedoutpod using #MappedOutPodcast and let us know your biggest takeaways from this episode.

Subscribe now wherever you get your podcasts, and don't forget to leave a review if you enjoyed this episode!

#MappedOutPodcast #MarketingGoals #BusinessStrategy #MarketingStrategy #BusinessGrowth #GoalSetting #MarketingPodcast #BusinessPodcast #WomenInBusiness #Entrepreneurship

MAPPED OUT Podcast - Official Trailer20 Jan 202500:01:16

When your ideas are tapped out, we've got more. Welcome to MAPPED OUT – your GPS to breakthrough growth, minus the headaches.

Ready for some serious support on your marketing journey? Meet your new co-pilots: Lauren and Aurrie. As seasoned marketers and business owners, we're here to help you cut through the noise and make powerful decisions that drive real growth. No fluff, no theoretical nonsense – just actionable strategies and a clear itinerary for mapping out your exact coordinates for your next big win.


What You'll Discover

  • Why traditional marketing advice often leaves you feeling lost
  • How MAPPED OUT approaches marketing differently with practical, implementable strategies (not just theories)
  • What to expect in future episodes: templates, tools, and tactical advice
  • Who this podcast is perfect for: founders, marketers, and brand leaders ready to scale


Meet Your Hosts

Lauren Loreto - Founder of Brand Good Time, Lauren specializes in helping disruptive, founder-led brands break through the noise. With almost 10 years of agency experience and a keen eye for untapped potential, she's helped countless brands transform from "profitable and growing" to "scaling successfully."


Aurrie Hicks - Based in Birmingham, Alabama, Aurrie brings over a decade of experience in branding, marketing, and strategy. As the founder of Hopson Rae, she's developed winning strategies and managed brand identities for 130+ clients, combining corporate experience with entrepreneurial insight.


Connect With Us

  • Lauren:
    • Website: brandgoodtime.com
    • Instagram: @brandgoodtime
    • LinkedIn: linkedin.com/in/laurenloreto
    • Pinterest: pinterest.com/brandgoodtime
  • Aurrie:
    • Website: hopsonrae.com
    • Instagram: @hopsonrae
    • LinkedIn: linkedin.com/in/aurriehicks
    • Pinterest: pinterest.com/hopsonrae


Ready to Map Out Your Success Story?

Subscribe now wherever you get your podcasts and join us for relatable conversations, fresh perspectives, and tools you can implement right away. Your journey to better marketing starts here.

#MappedOutPodcast #MarketingStrategy #BusinessGrowth #MarketingPodcast #BusinessPodcast


EP 132 | How to go from Chaos to Excellence in Client Experience & Business Operations with Bella Hegarty06 Mar 202400:45:23

When you’re scaling a service-based business, client experience and operations must be many things: highly optimized, functional, streamlined, and processed. Client experience: because retention is everything. Operations: because you want nothing to fall through the cracks. On this episode of She’s Busy AF, Bella Hegarty joins Lauren to talk about the importance of both of these things. With her background in travel, hospitality, and operations consulting, Bella shares challenges brands face – such as maintaining quality while scaling, and the need for standardized processes. Lauren and Bella chat about the significance of client feedback, tracking metrics, and creating predictable scaling strategies. Tune in for a deep dive!

Find Bella online:

Find Lauren Loreto online:

Timestamps:

  • Introduction to Client Experience and Operations (00:00:15)
  • Common Challenges in Quality Delivery and Scaling (00:07:05)
  • Standardized Processes for Service Delivery (00:08:55)
  • Creating Predictability in Scaling Process (00:15:53)
  • Smooth Onboarding of Clients and Team Members (00:17:56)
  • Tools for Streamlining Operations (00:20:07)
  • Time Tracking and Data Insights (00:21:42)
  • Measuring Client Experience Success (00:26:32)
  • Enhancing Customer Experience (00:31:16)
  • Importance of Client Feedback (00:36:20)
  • Strategic Partnerships and Exit Strategy (00:38:57)
  • Long-Term Client Support (00:41:56)
  • Understanding Client Expectations (00:42:08)
  • Challenges in Service-Based Businesses (00:43:12)
  • Closing Remarks (00:45:02)
EP 48 | How to Grow Your Professional Network with Meredith Mitnick09 Feb 202200:33:56

Networking the RIGHT way doesn’t mean tossing out your business cards like confetti. In this episode, Meredith Mitnick of MRM Career Coaching sheds light on how to build your professional network authentically to ultimately boost visibility and profits in your business.


Connect with her on Instagram: @mrmcareercoaching and visit her website www.mrmcareercoaching.com
Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbafConnect me on LinkedIn: Lauren Loreto & follow with me on Instagram: @shesbusyaf @brandgoodtime




EP 47 | You Need to Give a Sh*t About Your Funnel02 Feb 202200:07:19

The marketing funnel: having one and DEFINING it is an absolutely necessary component to a strong marketing strategy. In this episode, I’m going to break down each stage of the marketing funnel and how you can build one for your business to start funneling in right-fit leads.

 

Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbaf

Connect me on LinkedIn: Lauren Loreto & follow with me on Instagram: @shesbusyaf @brandgoodtime


 

EP 46 | Leveraging LinkedIn While Staying Authentically YOU with Haley of Propegy26 Jan 202200:26:56

LinkedIn can feel very suit-and-tie and sometimes posting an LOL or 'hahaha' in comments can feel wrong - but it doesn't need to.

LinkedIn is just like any other social platform (and you can 500% be yourself) except your ideal client can be RIGHT in front of you, and the algorithm is the most favorable of all social platforms (in our opinion). In this episode, I interview Haley of 
Propegy (a LinkedIn Lead Gen agency) and she breaks down how to really leverage this platform to land clients for your business. 

Connect with Haley on LinkedIn: https://www.linkedin.com/in/haley-e-johnson/
Check out her company & services: https://thepropegy.com/
Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbaf
Connect me on LinkedIn: Lauren Loreto & follow with me on Instagram: @shesbusyaf

EP 45 | 6 Strategies to Keep Your Clients Long-Term in 202219 Jan 202200:16:13

Consultants, strategists, and service providers: this one is for you. I know that increasing the lifespan of a client can do so many amazing things for your business: guarantee income for longer, allow you to grow in different ways, etc.

In this episode, I’m going to dish out 6 strategies you can start implementing in your business today to start ensuring not only client retention but signing on clients for longer-term from the start. 


Download my (free) secret sales weapon, the Lucrative AF Lead Tracker:
https://bit.ly/llt-sbaf

Connect me on LinkedIn: Lauren Loreto & follow with me on Instagram:
@shesbusyaf @brandgoodtime



EP 44 | How to Avoid Bad Investments in Business12 Jan 202200:12:43

Bad investments can not only cause you to have PTSD when looking to invest again, but they can very well also tank your business. In today’s episode, I go over 5 investments to make in your business and WHEN to know it’s time to make them. 


Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbaf

Connect me on LinkedIn: (Lauren Loreto) & follow with me on Instagram: @shesbusyaf @brandgoodtime


 

EP 43 | Why I Went Back to Corporate Former Entrepreneurs Tell-All22 Dec 202100:17:53

Being an entrepreneur means you have to be ready, willing, and able to take risks - calculated risks. In many cases, the due diligence that is necessary for taking these risks is, well, not considered. Why is this? My opinion: there's not enough education that exists around starting a business and what's necessary to do so. 

What happens as a result: a number of things. Failed businesses. Burnt-out founders. And a departure from entrepreneurship back to 'Corporate America.' I sat down and gathered stories from 3 entrepreneurs who left their businesses went back to 'Corporate' in some capacity. They all had one BIG thing in common that is attributed to their departure. Listen to find out!

Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbaf

Connect me on LinkedIn: Lauren Loreto & follow with me on Instagram: @shesbusyaf

Learn how you can work with me: brandgoodtime.com/work-with-me

EP 42 | When Things Don’t Go As Planned | Work + Life as a New Mom15 Dec 202100:13:25

I'm excited to be back for another episode of She's Busy AF! In today's episode, Im sharing my life as a new mom. A snippet of my birth story when things didn't go as planned and exciting things coming up for She's Busy AF Podcast for 2022!

Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbaf 

Connect with me on Instagram!

Learn how you can work with me: msha.ke/brandgoodtime

EP 41 | Lessons in Entrepreneurship as a Young 20-Something with Sharon Brand01 Dec 202100:37:10

Who says you’re too young to be an entrepreneur? In this week’s episode, I talk with Sharon Brand, owner of Brands Media Group, about being a young entrepreneur and lessons learned - such as not just taking on clients for the money and having to make tough decisions in order to keep your business on the up.

Follow Sharon online:

@brandsmediagroup  //  https://brandsmediagroup.com/

Connect with me on Instagram!

Learn how you can work with me: msha.ke/brandgoodtime

EP 40 | Don’t Get Lost in the Noise | 7 Standout Marketing Tips for Small Businesses24 Nov 202100:17:55

Do you want to stand out in your oversaturated niche? In today's episode of She's Busy AF, Im sharing my top tips on how you can stand out and get more clients. These strategies helped me both in my marketing agency and mentorship business hitting 6 figures and repeat clients.

Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbaf 

Connect with me on Instagram!

Learn how you can work with me: msha.ke/brandgoodtime

EP 39 | How Corporate America Shapes Entrepreneurs with Alexa Cawley17 Nov 202100:39:38

As entrepreneurs, one thing rings true for everyone: we are (and should be) extremely protective of our time. In this episode of She’s Busy AF, Alexa Cawley of Forever Friday Consulting and I discuss how our corporate backgrounds shaped how we run our businesses.

Follow Alexa online:

@foreverfriday.co // www.foreverfriday.co

Connect with me on Instagram!

Learn how you can work with me: msha.ke/brandgoodtime

EP 131 | My story: how I've navigated entrepreneurship, life around it & the evolution of Brand Good Time28 Feb 202400:30:57

As I, Lauren Loreto, mark the third anniversary of "She's Busy AF," I'm taking a moment to reflect and celebrate the defining moments and lessons from my entrepreneurial journey. From the seeds of ambition planted by my parents to the inception of my first marketing agency, I've been on quite the path that has led to the creation of Brand Good Time. It's truly been a wild ride of building, scaling, and selling businesses. Hear how these experiences have shaped my understanding of work-life balance, my foray into the transformative world of remote work culture, and the surprising twists that brought Brand Good Time to life during a global pandemic.

This episode isn't just a trip down memory lane—it's packed with valuable insights for every business owner and aspiring entrepreneur. I dive into the nitty-gritty of HR compliance and how it's redefining our team dynamics and service offerings, and I get real about gearing up for maternity leave while keeping the business thriving. With a fresh focus on content marketing, strategy, and web development, we're paving a clearer path for growth. For those of you wearing the entrepreneurial hat, there's plenty of encouragement and wisdom on offer, from the significance of strategic investment to the camaraderie found among business-owning mothers. Join me as I share these stories and more, all with the hope of inspiring and empowering you to turn every situation into a 'good time'.

Find Lauren Loreto/Brand Good Time online:


Timestamps:

  • The backstory (00:03:19) 
  • Early career experiences (00:07:48) 
  • Founding Brand Good Time (00:12:33) 
  • Pivoting the Agency (00:18:05) 
  • Balancing Motherhood and Business (00:19:58) 
  • Scaling the Agency (00:20:58) 
  • HR Compliance and Culture (00:25:00) 
  • Future Plans and Service Offerings (00:26:57) 
  • Reflection and Advice (00:29:04) 

Topics Discussed:
Lauren Loreto, She's Busy AF podcast, Brand Good Time, entrepreneurship, business owner, career experiences, upbringing, pivotal moments, influences, entrepreneurial path, corporate world, freelance opportunities, toxic work environments, marketing agency, LBMG Marketing, burnout, mentorship, remote work culture, rebranding, web design, Showit, resilience, adaptability, mentorship program, motherhood, mompreneur, business growth, team building, HR practices, maternity leave, content marketing, strategic investments, LinkedIn, business development

EP 38 | Marketing Tips for Early-Stage Product-Based Businesses10 Nov 202100:07:53

If you had been advised to buy FB ads early on your product-based business, hold up and hear me out. In today's episode of She' Busy AF, Im sharing my marketing strategies for product-based businesses. These are strategies I have used with my clients. Also, Im sharing a special offer that you don't want to miss out so make sure to listen till the end of the episode., 


Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbaf 

Connect with me on Instagram!

Learn how you can work with me: msha.ke/brandgoodtime

EP 37 | Why Your Business Needs PR with Christina Bizzell03 Nov 202100:23:35

 Public relations can be the difference between being ‘just another brand’ and being the biggest thought leader in your industry - TRUTH. In this episode, Christina Bizzell of Confetti Creative Co tells all about why PR is so crucial for business, who PR is best suited for, and breaks out her top 3 recommendations for kick-starting your PR efforts. 


Connect with Christina


Work with Christina www.confetticreative.co

Connect with me on Instagram!

Learn how you can work with me: msha.ke/brandgoodtime

EP 36 | How to Prep Your Business NOW for An Epic 202227 Oct 202100:16:30

If you are ready for 2022 to be the most EPIC and PROFITABLE year then this is a must-listen episode for you! In today's episode of She's Busy AF, I break down a step by step on how to prep for your business in 2022.  

Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbaf 

Connect with me on Instagram!

Learn how you can work with me: msha.ke/brandgoodtime

EP 35 | How the Algorithm Affects Real Artists with Chloe Willemsen20 Oct 202100:29:51

Believe it or not, the algorithm is hurting artists. The pressure to keep up with content to positively impact the chances of being ‘seen’ is just unrealistic for most artists who truly spend their time ‘creating.’ In this episode, Chloe talks about this, what she wants to see for social media platforms, and how she stays busy and has pivoted some of her art career (for the better) to combat the algorithm challenges.


Connect with Chloe

Work with Chloe: https://chloeelizabethcreative.com/

Connect with me on Instagram!

Learn how you can work with me: msha.ke/brandgoodtime

EP 34 | 5 Tips for Developing a Work Ethic that Catapults Your Business Success13 Oct 202100:13:28

Having a strong work ethic is one of the most important attributes of a successful business. In today's episode of She's Busy AF, I am sharing my best practices in developing work ethics. These helped me to have loyal clients, referral partners and scaled my business to six figures.

Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbaf

Connect with me on Instagram!

Learn how you can work with me: msha.ke/brandgoodtime

EP 33 | How I'm Prepping My Business for Entering Motherhood06 Oct 202100:17:32

In today's episode of She's Busy AF, Im sharing how I am babyproofing my business a.k.a doing all the prep before my baby arrives. I am totally new to motherhood and I am excited for this challenge. If you are a mom, mom, to be or you want tips on how to plan in advance for your bsuiness I am sure you can learn from this episode.

Connect with me on Instagram!

Learn how you can work with me: msha.ke/brandgoodtime

EP 32 | Business & Entrepreneurship Hot Takes of the Season with Taylor Graham29 Sep 202100:47:37

Unqualified entrepreneurs, brand authenticity, hiring the RIGHT people in your business, and kicking social media to the curb (ish). In this week’s episode, Taylor Graham of Socially Taylored comes on She’s Busy AF to *not hold back for a second* on all of the above polarizing and controversial topics.


Connect with Taylor 

Work with Taylor: www.sociallytaylored.com

Connect with me on Instagram!

Learn how you can work with me: msha.ke/brandgoodtime



EP 31 | When to Fire a Client + Ethical Ways to Do it22 Sep 202100:13:27

 Have you been thinking it's time to cut loose with your client? They either cross your boundaries, pay late for your invoices or stumble upon scope creep. Whichever reason you have for firing your clients, I got you! In today's episode of She's Busy AF, I'm gonna share when to fire clients and the ethical way to do it with grace and professionalism.   

Connect with me on Instagram!

Work with me: msha.ke/brandgoodtime

EP 30 | You Can't Just Manifest Your Way with Money with LoriAnn Kuntz15 Sep 202100:33:28

Do you want a thriving and sustainable business? Numbers and data don’t lie. They tell you EVERYTHING you need to know about how to improve the state of your business. 

In today's episode of She's Busy AF, we have  LoriAnn Kuntz. LoriAnn is a bookkeeper for creatives, and today she spills her secrets for how you can be the best bookkeeper for your biz, understand the numbers, and begin to predict accurately the financial forecast of your business… so you can make some major money moves!

Connect with me on Instagram!

WORK WITH ME :  msha.ke/brandgoodtime

Find Loriann online

EP 29 | My Journey to a 6-Figure Business + 4 Tips for Sustainability08 Sep 202100:24:14

In today's episode of She's Busy AF, I'm very excited to share my journey with you from working in corporate to an agency owner, and now a marketing mentor for entrepreneurs. It's been a crazy a fulfilling journey. I'm also gonna share my top 4 sustainability tips that helped me reached 6 figures in my business. 

Connect with me on Instagram!

Data-Driven Money Moves Program: https://bit.ly/data-driven-money-moves

EP 130 | How to scale your creative business via strategic relationship building with Melissa Lohrer20 Feb 202400:48:14

In this episode of She's Busy AF, Melissa Lohrer, a seasoned expert in business development, shares game-changing insights to redefine your agency's growth strategy. We delve into the delicate balance between scaling and sustainability, with Melissa offering personalized guidance honed from her extensive experience. From prioritizing client relationships over numbers to leveraging unconventional approaches like consults and VIP days, we explore the path to a stronger, more resilient agency model. Discover the transformative power of referral partnerships and founder-led sales, essential for fostering enduring connections in the industry. Join us for a masterclass on revolutionizing your agency into a dynamic, profitable enterprise.

Find Melissa online:

Find Lauren Loreto online:

Timestamps:

  • Melissa's journey (00:01:27) 
  • Profitability of an agency (00:06:46) 
  • Cultivating new business through referrals (00:14:25) 
  • Ideal client and niche focus (00:19:48) 
  • Finding the Right People on LinkedIn (00:21:56) 
  • Networking and Referral Partnerships (00:22:51) 
  • Investing in Relationship Building (00:25:10) 
  • Building Strong Strategic Partnerships (00:27:27) 
  • Founder-Led Sales and Business Development (00:34:49) 
  • Relationship Building for Sales Success (00:38:13) 
  • Biz Dev Challenges (00:43:24) 
  • Effective Outreach (00:44:27) 
EP 28 | How to Run a Successful Business01 Sep 202100:18:35

If you are a coach or service provider I'm sure you have seen every social media post how to scale to $10K, $20K, $50K months and hire a full team but what if the real key to a richer and more fulfilling business was not to create and scale-up but rather, to be able to work for yourself, determine your own hours and become a (highly profitable) and sustainable company of one? In today's episode of She's Busy AF, I'm gonna share why I'm anti-growth but before you roll your eyes I encourage you to tune in because will help you gain a new perspective and make you think about why you started your business in the first place plus I break down exactly how to run a successful business (on your terms) with my 4 biggest tips


Driven Money Moves: https://bit.ly/data-driven-money-moves

Connect with me on Instagram!

EP 27 | Having a Kick-Ass Client Experience & How to Ensure Client Retention with Annie Camin25 Aug 202100:25:50

Client Experience Specialist Annie Camin joins me on the She’s Busy AF Podcast to talk about just that: Client Experience. We have quite the *triggering* conversation - identifying tell-tale signs of coaches/service providers with a poor Client Experience. Annie also shares her 3 main tips for assessing your own Client Experience.

Find her on Instagram: instagram.com/annie_camin

Connect with me on Instagram!

Learn how you can work with me: msha.ke/brandgoodtime



EP 26 | Should You Join a Mastermind?18 Aug 202100:14:39

Have you been thinking of joining a mastermind? If you are, then you are in for a treat! In today's episode of She's Busy AF, I'm gonna share my hot take on masterminds. Things you should consider before joining one or is it worth it to join in your stage in business. Also, learn from my experience I launched my own mastermind program and why it didn't work for me.

Connect with me on Instagram!

Learn how you can work with me: msha.ke/brandgoodtime

EP 25 | How I Structure the Consulting Arm of My Business11 Aug 202100:10:41

Have you reached client capacity? Feeling burned out as a service provider? Adding consulting as a part of your business may be the solution for you. In today's episode of She's Busy AF, I'm sharing how to structure your consulting business and why it could be a game-changer for your business. Consulting has been extremely lucrative for me and a huge part of my income and I can't wait to share all the deets with you!

Connect with me on Instagram!

Consulting Masterclass Replay: ttps://bit.ly/consulting-masterclass

EP 24 | Business growth, the impact of SEO & the importance of CX ft. Andrea Barnhill of Socratik Agency04 Aug 202100:32:44

Andrea Barnhill, Director of Operations for Socratik (a boutique SEO agency) joins me as my first VIRTUAL guest on the She’s Busy AF podcast to talk about how in just 3 short years, she and her co-founder were able to start the business and scale it by 433%. Andrea dishes all her tips around scaling, hiring, and having the best possible client experience to continue to scale internally.

Find Socratik & Andrea Online

Socratik

Andrea


Connect with me on Instagram!

WORK WITH ME :  msha.ke/brandgoodtime

Tequila Friday | Voldemort Baby, Wedding Plans + Time for Work30 Jul 202100:15:05

Excited to share some personal updates with you all! In today's episode of She's Busy AF,  I'm sharing details on things they didn't tell you about pregnancy, our wedding plans, how I manage to do it all (i don't do it all) and the beauty of having your own online business.

Connect with me on Instagram!

WORK WITH ME :  msha.ke/brandgoodtime

EP23 | Getting Real AF - My Biggest Mistakes & Failures as a Business Owner21 Jul 202100:26:20

We all heard about the 6 figures launches and sales in six months but did anyone share the mistakes and failures they had before being successful entrepreneurs? If you feel defeated because you are not where you are right now and everyone is talking all about their success and you feel like you are not there yet or worst far from it. Questioning yourself if there is something wrong with you, my friend this episode is for you. Every successful entrepreneur has a series of failures and mistakes behind them and I'm sharing mine on today's episode of She's Busy AF, don't give up just yet.

Connect with me on Instagram!
         @brandgoodtime

         @shesbusyaf

Smooth Scaling Club:  bit.ly/smooth-scaling-club

EP 22 | The Power of Community When Growing Your Business ft. Danielle Yerushalmi and Maya Nissim14 Jul 202100:26:08

Entrepreneurship can sometimes be a lonely journey to embark on. When you are growing your business, you want to be surrounded by like minded goal-getters where you can bounce ideas off and be inspired by each other to grow and thrive. In today's episode of She's Busy AF, I have my biz bestie Danielle and Maya on the show to share our journey as an entrepreneur. The challenges we faced and how we overcome them by having a community to lean on. Entrepreneurship can be fun when you have your biz bestie cheering for you!

Join the Smooth Scaling Club! bit.ly/smooth-scaling-club

Connect with Maya & Danielle on IG: instagram.com/yawrite_



EP 21 | Your Biggest Obstacle is You - How to Get Out of Your Own Way07 Jul 202100:15:01

If you want to achieve your goals, it requires a different level-up version of you every time and sometimes the biggest obstacle you'll ever have to overcome is YOU. If you want to rise above yourself than yesterday tune in to today's episode of She's Busy AF, on how to get out of your own way.

Connect with me on Instagram!
         @brandgoodtime

         @shesbusyaf

Learn how you can work with me:msha.ke/brandgoodtime

EP 20 | Steal My Client-Converting Case Study Structure29 Jun 202100:10:55

Having case studies is crucial for business growth, expansion, and generating leads. Whether you are a coach, mentor, consultant, or service provider. Potential clients want proof and not just testimonials.  In today's episode of She's Busy AF, I'm sharing how you can create a client-converting case study.

Connect with me on Instagram!
         @brandgoodtime

         @shesbusyaf

Sign up for Camp Good Time: bit.ly/camp-good-time



EP 129 | The best & worst of the 2024 SuperBowl commercial campaigns & what brands can learn: a marketing team’s POV14 Feb 202400:44:58

Our “SuperBowl” as marketers? The commercials for the SuperBowl. In this episode, Lauren brings on two of her team members: Mack (BGT's Marketing Manager) and Hannah (BGT's Content Manager) to go through the best and the worst of the SuperBowl ads from 2024. They're dissecting not just from a consumer POV, but a marketer's POV, and sharing what brands can learn from these campaigns (and tactics we were impressed/surprised to see!)

Find Lauren Loreto/Brand Good TIme online:


Timestamps:

  • The introduction (00:00:00)
  • Discussion of the star-studded Super Bowl and demographics (00:02:47) 
  • Analyzing the Wicked trailer (00:03:02) 
  • Snapchat ad critique (00:08:23) 
  • Discussion of the Jesus commercials (00:11:12) 
  • Etsy's "Gift Mode" ad (00:17:52) T
  • The Paramount commercial (00:18:49) 
  • Teemu ads and potential targeting of Amazon (00:22:23) 
  • Pluto TV's couch potato farms ad (00:26:05) 
  • Google Pixel ad for visually impaired (00:27:54) 
  • Verizon Beyonce ad (00:30:23) 
  • Uber Eats ad disappointment (00:34:33) 
  • Homes.com ad series (00:36:35) 
  • T-Mobile Magenta Member Ad (00:39:22) 
  • Favorite and Least Favorite Ads (00:41:12) 
  • Super Bowl and Halftime Show (00:43:10) 
  • Overall Impressions (00:45:07) 


Topics Discussed: podcast, She's Busy AF, Super Bowl commercials, Wicked, demographics, Broadway, Taylor Swift, celebrities, advertising, marketing, full funnel, Service, Michael Sarah, Etsy, Google Pixel, Verizon, Beyoncé, Uber Eats, Homes.com, T-Mobile, Paramount, Arnold, Christopher Walken, BMW, Popeye's, Google, halftime show, Usher, Ludacris, Alicia Keys, roller skate ring, technology, sleep deprivation

EP 19 | How to Always Be Able to Predict ‘What’s Next’ in Your Business23 Jun 202100:16:41

As an entrepreneur do you know what's next for your business? In today's episode of She's Busy AF, we are talking about growth and expansion and knowing what's the next thing for your business. I'm also sharing steps on how to predict what's next for your business so you can build it in a  sustainable and innovative way.


Connect with me on Instagram!
         @brandgoodtime

         @shesbusyaf

Sign up for Camp Good Time: bit.ly/camp-good-time

EP 18 | 5 Signs You Have a Bulletproof Sales Cycle16 Jun 202100:14:30

When you understand the sales cycle, you can experience success more consistently. In today's episode of She's Busy AF, I'm excited to share what is a sale cycle, signs you have a bulletproof sales cycle in your business, and a bonus tip on how to keep a consistent flow of sales in your business.

Connect with me on Instagram!
         @brandgoodtime

         @shesbusyaf

Camp Good Time: bit.ly/camp-good-time
Get 50% off your HoneyBook subscription: http://share.honeybook.com/brandgoodtime

EP 17 | Business Expansion 101- How to Have a Business that Stands the Test of Time09 Jun 202100:13:27
As the famous Steve Jobs said, "Innovation distinguishes between a leader and a follower" and that my friends are one of the ways to have your business stand between the test of time. Innovation and expansion are part of a successful entrepreneur. Today's episode of She's Busy AF, I'm excited to share with you 4 ways to innovate and expand your business.

Connect with me on Instagram!

Social Media is Dead Masterclass
 
brandgoodtime.thrivecart.com/social-media-is-dead-masterclass

Tequila Friday | Engaged AF, Anti-Cats, and a Special Surprise03 Jun 202100:17:39

In today's episode of Tequila Friday is a very special one, I'm talking about a major life update. Getting engaged with the love of my life. How he proposed and my anti-cats story. Also, a very unexpected surprise happened. Can you guess? Make sure to tune in until the end. 


Connect with me on Instagram!

 Social Media is Dead Masterclass
 brandgoodtime.thrivecart.com/social-media-is-dead-masterclass


 

EP 16| Is Social Media a Dying Tactic for Online Businesses?02 Jun 202100:09:49

Have you felt burned out lately by social media? You want to connect more with potential clients but being on Instagram, TikTok, Clubhouse, Facebook Groups makes you feel overwhelmed? I have good news for you! You can still get clients without social media. Yes, you heard that right. Sounds impossible? Definitely not! Tune in on today's episode to learn more. 

  • Instagram

         @brandgoodtime

         @shesbusyaf

  • Camp Good Time

            brandgoodtime.thrivecart.com/social-media-is-dead-masterclass

EP 15 | 3 Tips to Building a Profitable AF PR Strategy26 May 202100:18:00

Have you ventured into adding PR strategy to grow your business? The reality is growing your business and attracting clients is that your clients aren't on social media always. This is where PR strategy will come along and in today's episode of She's Busy AF, I'm gonna share my 3 tips in building a profitable PR strategy that leads me to have a multiple six-figure year.   

  • Instagram

         @brandgoodtime

         @shesbusyaf

  • Camp Good Time

https://brandgoodtime.thrivecart.com/camp-good-time-pre-pre-sale/

EP 14 | My 3 Favorite Conversation Starters for In-Person Networking19 May 202100:10:32
So you want to attend in-person networking but don't know what to say or you want to approach someone but you feel awkward in starting the conversation. Don't fret because in today's episode of She's Busy AF, I am sharing conversation starters so you can network confidently and keep the conversation going. 

  • Instagram
         @brandgoodtime

         @shesbusyaf


  • Camp Good Time
https://brandgoodtime.thrivecart.com/camp-good-time-pre-pre-sale/

EP 13 | An Entrepreneur's Guide to Networking - My Top 4 Tips for Building Profitable Relationships Offline with Ease12 May 202100:13:23

In this episode of She's Busy AF, a continuation of the previous episode about Networking which has been the main driving force in scaling my business.  I go more in-depth on how to connect with people in an authentic non-icky way. You don't want to miss a special announcement at the end of the episode.

Connect with me! 

  • Instagram

         @brandgoodtime

         @shesbusyaf

  • Camp Good Time Presale

https://brandgoodtime.thrivecart.com/camp-good-time-pre-pre-sale/

EP 12 | How I Doubled My Business Income Through Networking05 May 202100:21:27
Networking has been a game-changer in my business. It helped me doubled my income and it's been the driving force of recurring business for me and referrals. I want to share with you exactly how I did that in today's episode of She's Busy AF. Ready to get started? I will also share where to find those events where you can spread a good word on your business and meet awesome people. Stay tuned till the end for an amazing announcement!

 <p>Connect with me!</p>

  •  <p>Instagram</p>
           <p>@brandgoodtime </p>     

        <p> @shesbusyaf </p>


  •  Camp Good Time Waitlist
          <p>http://bit.ly/camp-good-time-waitlist</p>


  • Website
             <p>https://brandgoodtime.com/ </p>    

EP 11 | How to Make Money in Your Sleep without Becoming an Educator, Coach or Mentor28 Apr 202100:14:10

Are you looking to have a passive income but you don't think it's possible because you are not a coach? In today's episode of She's Busy AF, I am spilling the beans on how to make money in your sleep as a service provider.  You'll walk away with ideas you can instantly implement to add more revenue to your business.

Have you experienced losing a prospect to your "competition"? Then you overthink what you did wrong?  Did I not provide enough value? Was she/he better than me?

In today's episode of She's Busy AF, I'm sharing why your only competition is yourself and how to overcome the fear of losing a prospect.


Connect with me! 

  • Instagram  

          <p> @brandgoodtime </p>       

       <p>  @shesbusyaf </p>

  •  Smooth Scaling Club

          <p> https://brandgoodtime.com/smooth-scaling-club/ </p>

  • Website

           <p>https://brandgoodtime.com/ </p>

EP 128 | How Service-Based Businesses Can Leverage Social Ads to Grow Their Audience & Client Base with Lauren Ellis07 Feb 202400:33:25

Ever wondered how service-based businesses can tap into the power of paid social advertising? Marketing expert Lauren Ellis joins us to dismantle the myth that social ads are a playground solely for product-based ventures. With a treasure trove of insights, she guides us through leveraging these strategies to catapult your reach and meticulously track your ROI. Lauren's own leap from the structured world of agency work to the dynamic realm of entrepreneurship underpins our conversation, as she shares how a potent mix of strategy, brand strength, and a compelling website can turn social platforms into client magnets.

Find Lauren Ellis  online:

Find Lauren Loreto online:

Timestamps:

  • Lauren Ellis' Background (00:01:41) 
  • Misconceptions About Social Ads (00:04:45) 
  • Marketing Funnel and Ad Campaigns (00:06:56) 
  • Role of Retargeting in Social Ads (00:10:20)
  • Creating Compelling Content for Social Ads (00:14:22) 
  • Determining Platform and Timing for Ads (00:19:58) 
  • Timing and Seasonal Considerations (00:21:09) 
  • Effective Calls to Action (00:22:29) 
  • Buyer Types and Relationship Building (00:25:32)
  • Maximizing ROI on Social Ad Spend (00:28:07) 
EP 10 | Why You Need to Change Your Mindset About ‘Competition’ + How to Overcome the Fear of Losing Prospects21 Apr 202100:14:25

Have you experienced losing a prospect to your "competition"? Then you overthink what you did wrong?  Did I not provide enough value? Was she/he better than me?

In today's episode of She's Busy AF, I'm sharing why your only competition is yourself and how to overcome the fear of losing a prospect.


Connect with me! 

  • Instagram  

         @brandgoodtime        

         @shesbusyaf 

  •  Smooth Scaling Club

          https://brandgoodtime.com/smooth-scaling-club/

  • Website

          https://brandgoodtime.com/ 

EP 9 | Why Hiring Help in Your Service-Based Business is the Catalyst for Biz Growth + How to Know When You’re Ready14 Apr 202100:17:01
Are you ready to hire a team member that will help you grow your business? In today's episode of She's Busy AF, I talked about when to know if you are ready to hire help for your service-based business, why is it important and how it can help you grow your business. Hiring team members have been life-changing for me and it can for you too!

Connect with me! 

 

  • Instagram  
         @brandgoodtime        

         @shesbusyaf 

 

  • Website
          https://brandgoodtime.com/ 

Tequila Friday | Plants, Taylor Swift, #HotGirlSummer and Clase Azul Reposado09 Apr 202100:23:45

The first-ever episode of Tequila Friday is here! On every Tequila  Friday's we drink Tequila with some guest and pour our heart out from random life musings to business rants.

In this episode, you'll get to know me more from my favorite drink (duh, Tequila) to my personal life. Be sure to tune in till the last seconds for some fun rapid-fire questions.

Connect with me! 

 

 

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