In this live panel discussion on the Manufacturing Culture Podcast, host Jim Mayer engages with four industry experts from diverse backgrounds in manufacturing, robotics, and semiconductors. The conversation explores their personal journeys, definitions of culture in manufacturing, the importance of speed and precision, and how to engage the next generation in the industry. The panelists share insights on current roles, challenges in the semiconductor industry, and the need for a cultural shift to attract young talent. The session concludes with audience questions addressing misconceptions in the industry and the importance of education and hands-on experience.

Takeaways

The importance of culture in manufacturing is about infusing values into the workforce.

Personal journeys in manufacturing often involve unique paths and experiences.

Speed and precision are critical in the semiconductor industry, impacting production and quality.

Engaging the next generation requires innovative approaches and hands-on experiences.

The semiconductor industry is facing a talent shortage that needs to be addressed.

AI and technology are reshaping the manufacturing landscape, leading to new opportunities.

Trade programs in schools are essential for fostering interest in manufacturing careers.

Misconceptions about the industry can hinder recruitment and understanding of roles.

Collaboration and teamwork are vital for success in manufacturing environments.

The future of manufacturing will rely on a diverse range of skills and backgrounds.

Chapters

00:00 Introduction to the Panel and Icebreaker

06:43 Defining Culture in Manufacturing

10:09 Personal Journeys in Manufacturing

16:15 Current Roles and Responsibilities

24:59 Speed and Precision in Manufacturing

33:36 Engaging the Next Generation in Manufacturing

44:31 Audience Q&A and Misconceptions in the Industry

In this episode of the Manufacturing Culture Podcast, Jim Mayer interviews Elvin Hurst, the founder of Country Craft, who shares his journey from a farmer to a successful entrepreneur in the cabinetry industry. Elvin discusses the challenges of maintaining craftsmanship in a changing workforce, the importance of family values in business, and the evolution of Country Craft over the years. He reflects on the support he received from his family and community, the impact of technology on craftsmanship, and his hopes for the future of the business as it transitions to the next generation.

Takeaways

• Elvin Hurst's journey began with a table saw that his wife gifted him.
• Country Craft started in a garage and grew into a large facility.
• The company's motto is to provide quality at a fair price.
• Finding skilled craftsmen is a challenge in today's workforce.
• Family values play a crucial role in the business's success.
• Elvin's children now run the company, continuing the legacy.
• Technology has been embraced while maintaining craftsmanship.
• Support from family and community was vital in the early days.
• The importance of staying positive during economic challenges.
• Elvin hopes for a future where his grandchildren can take over the business.

Chapters

• 00:00 Introduction and Background
• 02:49 The Birth of Country Craft
• 05:30 Challenges in Craftsmanship and Workforce
• 08:15 Navigating Economic Challenges
• 10:43 Family Business Dynamics
• 13:29 Memorable Moments and Values
• 16:12 Future Concerns and Legacy

When Stephanie Chrystal walked into her first machine shop, she had no idea she’d one day be named ANCA’s Female Machinist of the Year. But according to her, the real story isn’t about the award—it’s about the team behind it.

In this episode of The Manufacturing Culture Podcast, host Jim Mayer sits down with Stephanie, a geometric grinding specialist at Sandvik Coromant, whose leadership helped grow a small, post-COVID crew into a record-breaking, high-performing team. Together, they dig into how she landed in machining almost by accident, why she believes true leadership starts with empathy, and what it means to build a culture where everyone plays a role and no one is left behind.

From tinkering on cars to training new machinists, Stephanie’s story is a powerful reminder that you don’t need a title to lead—just a commitment to your people.

• Leadership isn’t about authority—it’s about action. Stephanie never asked to lead, she just stepped up when her team needed her most.
• Culture thrives when everyone has a role. Whether you’re an operator or upper management, shared success depends on teamwork.
• Work-life balance isn’t a buzzword—it’s how you build long-term productivity and morale.
• Asking questions is a leadership skill. Stephanie empowers her team by making curiosity safe.
• Recognition is great—but team success is greater. Stephanie may have won the award, but she insists the spotlight belongs to everyone.
• Manufacturing needs more leaders who care about people as much as performance.

• 00:00 – A Precision Shop and a Powerful Leader
• 02:49 – Stephanie Chrystal: Culture Starts with the Team
• 06:14 – From Best Buy to Machining: An Unexpected Career Path
• 08:48 – Discovering Her Passion for Grinding and Problem-Solving
• 10:47 – COVID, Consolidation, and a Skeleton Crew
• 12:40 – Tripling the Team and Building Momentum
• 15:23 – Life Outside the Shop: Coaching, Disc Golf, and the Outdoors
• 17:00 – Winning the ANCA Female Machinist Award
• 18:34 – Why She Believes the Team Deserves the Credit
• 21:14 – Overcoming Bias and Proving Herself in the Shop
• 23:29 – Advice for Anyone Who Doesn’t Think They “Fit” in Manufacturing
• 24:58 – The Future of Manufacturing: Technology and Human Craft
• 27:46 – What Needs to Change in Manufacturing Culture
• 29:32 – Final Reflections and How to Connect with Stephanie

In this captivating episode of the Manufacturing Culture Podcast, host Jim Mayer sits down with the esteemed Terry Iverson, the visionary former President and CEO of Iverson and Company. Terry delves into his remarkable journey through the manufacturing landscape, shedding light on the transformative culture of Iverson and Company and the pivotal role of values in hiring practices.

Terry opens up about his strategic decision to sell the company and passionately discusses his involvement with CHAMPION Now!, an initiative dedicated to reshaping the narrative around manufacturing careers. He also gives us an insider's view of his influential books that challenge and change perceptions in the manufacturing realm.

The conversation takes a deeper dive into the crucial topics of diversity and technology in the manufacturing sector. Terry shares insights about his innovative initiative, Camp CHAMP, which ignites a passion for manufacturing among students, introducing them to the field in an engaging and hands-on manner.

This episode is not just a journey through Terry's illustrious career but also a profound exploration of the vital role of manufacturing in today's world and the urgent need for inclusivity within the industry.

A special thank you to our sponsor, Speroni, for their support in bringing this enlightening conversation to our listeners.

Discover Terry Iverson and his groundbreaking work by visiting his website and connecting with him on LinkedIn.

Tune in for an episode that's as educational as it is inspiring, underscoring the undeniable importance of manufacturing and the collective effort required to drive the industry forward.

In this episode of the Manufacturing Culture Podcast, our host Jim Mayer is joined by Lisa Masciantonio, Chief Workforce Officer for the Advanced Robotics for Manufacturing Institute.

Lisa brings over 25 years of experience as a performance-driven leader and shares her expertise in cultivating and executing business strategies, formulating long-term strategic client relationships, and developing business solutions for ongoing competitiveness.

Together, Jim and Lisa explore how robotics in manufacturing can lead to a more positive company culture, foster collaboration and inclusivity in the workplace, and address health and safety concerns common in the industry. They discuss specific examples of how employees benefit from working alongside robots, the kind of training and support employees need to work effectively with robots, and the impact of robotics on company culture in terms of diversity, inclusivity, and talent attraction.

If you're interested in learning about the future of manufacturing culture and how robotics is revolutionizing the industry, then this episode is for you! Tune in to the Manufacturing Culture Podcast now and join the conversation.

In this episode of the Manufacturing Culture Podcast, host Jim Mayer speaks with Danny Gonzales, a media expert in the manufacturing sector. They discuss the importance of storytelling and digital marketing in changing perceptions of manufacturing, the impact of AI on content creation, and the need for a strong organizational culture. Danny shares his journey into the industry, the challenges manufacturers face in marketing, and the significance of vulnerability in leadership. The conversation highlights the evolving landscape of manufacturing and the opportunities for growth through effective communication and engagement.

• Manufacturing is often perceived negatively, but it has a lot of creativity and innovation.
• Storytelling can change the perception of manufacturing and highlight its impact.
• Many manufacturers are unaware of the positive effects they have on the world.
• AI is democratizing content creation, making it accessible to all companies.
• A strong organizational culture is essential for attracting and retaining talent.
• Marketing strategies often lack a clear direction and understanding of the customer.
• Vulnerability in leadership can build trust and improve company culture.
• Internal and external communications should align to reflect company values.
• The manufacturing industry needs to overcome outdated narratives to attract new talent.
• Knowledge transfer from experienced workers to younger generations is crucial for the industry's future.

• 00:00 Introduction to the Manufacturing Culture Podcast
• 01:13 The Excitement of Industrial Marketing Summit
• 03:07 Danny Gonzalez's Unique Perspective on Life
• 06:53 Defining Culture in the Manufacturing Context
• 09:19 Danny's Journey from Accounting to Video Production
• 12:08 The Wonder of Manufacturing Facilities
• 14:09 Overcoming Negative Perceptions in Manufacturing
• 17:41 The Importance of Authentic Storytelling
• 19:50 The Shift in Manufacturing Narratives
• 21:29 The Role of AI in Content Creation
• 24:06 The Rise of Generative AI in Marketing
• 26:38 Authenticity in AI-Driven Storytelling
• 28:17 Balancing Human and AI Content
• 32:43 Common Pitfalls in Industrial Marketing
• 34:39 Leveraging Company Culture in Storytelling
• 39:12 Vulnerability and Transparency in Manufacturing
• 40:57 Future Success Metrics for Industrial Marketing

In this episode of the Manufacturing Culture Podcast, host Jim Mayer interviews Yushiro Kato, the CEO of CADDi, who shares his inspiring journey from a young entrepreneur in Japan to leading a transformative company in the manufacturing industry. Yushiro discusses his early ventures, the pivotal decision to leave McKinsey, and the evolution of CADDi from a manufacturing platform to a comprehensive data-driven solution. He emphasizes the importance of understanding customer pain points, fostering a strong company culture, and the role of AI in the future of manufacturing. Yushiro's insights on leadership, values, and innovation provide valuable lessons for aspiring entrepreneurs and industry leaders alike.

Takeaways

• Yushiro Kato's journey reflects hard work and thoughtful leadership.
• Understanding customer pain points is crucial for innovation.
• Company culture should align with core values.
• Success is defined beyond monetary gains.
• AI has the potential to revolutionize manufacturing processes.
• Fostering talent is essential for product evolution.
• Cultural influences shape leadership styles.
• The importance of hands-on experience in manufacturing.
• Continuous learning and adaptation are key to success.
• Building a supportive infrastructure is vital for growth.

In this episode of the Manufacturing Culture Podcast, host Jim Mayer interviews Willemijn Schneyder, the CEO and co-founder of Swipe Guide. Willemijn aims to revolutionize the manufacturing industry by simplifying work instructions and empowering frontline workers. She is also a strong advocate for diversity and inclusion. The conversation explores the need for collaborative working cultures in manufacturing and how technology can be used to solve practical problems. Willemijn shares her experiences and insights on changing mindsets, creating a collaborative environment, and involving frontline workers in shaping processes. Willemijn is passionate about values that include diversity, equity, and inclusion in the manufacturing industry. She believes these values contribute to a more robust and innovative workforce. By incorporating diverse perspectives, backgrounds, and cultures, companies can solve more problems and create a better product. Willemijn emphasizes creating a collaborative work environment where everyone is seen, heard, and valued. She also highlights the benefits of clear communication and the power of learning from mistakes. In the next 10 years, Willemijn envisions technology guiding work on a day-to-day basis and a shift in mindset towards embracing lifelong learning and collaboration in the manufacturing industry.

Takeaways

• Willemijn Schneider is challenging the status quo in manufacturing.
• Collaboration requires more intent than compromise.
• Diversity leads to faster problem-solving and better outcomes.
• Empowering frontline workers is essential for operational success.
• A flat organizational structure fosters collaboration and innovation.
• Recognizing and valuing contributions from all employees is crucial.
• Continuous improvement is driven by open communication and sharing mistakes.
• Technology should simplify tasks and empower workers, not control them.
• Intentional hiring practices can create a more diverse and inclusive workplace.
• Curiosity and questioning the norm can lead to significant change.

Connect with Willemijn on LinkedIn

In this episode of the Manufacturing Culture Podcast, host Jim Mayer speaks with Sean Walters, General Manager at CapTron North America. Sean shares his insights on the importance of culture in manufacturing, his journey into the industry, and the role of mentorship in business development. He emphasizes the need for a customer-centric focus in leadership and discusses the challenges and strategies for building resilient supply chains. The conversation also touches on fostering mentorship within teams, balancing personal and professional life, and the innovations CapTron is bringing to the market. Sean highlights the significance of the Four Disciplines of Execution in driving accountability and performance, and addresses the generational differences in the workplace, advocating for a supportive environment for younger employees. The episode concludes with Sean discussing current job opportunities at CapTron and his passion for automation.

takeaways

• Culture will make or break an organization.
• Creating a healthy culture requires constant effort.
• Mentorship is crucial for personal and professional growth.
• Customer satisfaction should always be the priority.
• Resilient supply chains are essential for business success.
• Investing in inventory is key to customer service.
• Transparency fosters a healthy work environment.
• Accountability drives performance and team cohesion.
• Automation creates better jobs and enhances skills.
• Finding the right cultural fit is vital for organizational success.

Chapters

• 00:00 Introduction to Leadership and Culture in Manufacturing
• 02:47 Defining Culture in Manufacturing
• 05:29 Sean Walters' Journey into Manufacturing
• 08:24 The Role of Mentorship in Business Development
• 11:23 Customer-Centric Focus in Business Development
• 14:14 Building Resilient Supply Chains
• 17:32 Fostering a Customer-Centric Culture
• 20:10 The Importance of Transparency in Leadership
• 23:13 Mentorship and Coaching in Leadership
• 25:12 Navigating Startup Challenges
• 27:18 Balancing Work and Personal Life
• 29:31 Finding the Right Company Culture
• 33:24 Innovations at Captron
• 35:23 The Four Disciplines of Execution
• 42:44 Understanding Generational Differences in the Workplace

In this exhilarating Episode 26 of the Manufacturing Culture Podcast, host Jim Mayer sits down with the visionary Doug Berger, founder of Industry Reimagined 2030. They embark on a thought-provoking journey, exploring how culture, Lean practices, leadership, and technology intersect to usher in a new era of manufacturing. Doug’s captivating stories of transformation and insights into results-driven culture are an eye-opener for anyone in the industry. His dedication to empowering individuals through skill-building and advocating for dynamic leadership sets the stage for how manufacturing can evolve to meet the challenges and opportunities of the future. This episode is a treasure trove of inspiration and practical advice for aspiring changemakers. Don’t miss Doug Berger’s take on what it takes to reimagine and shape the future of manufacturing.

In this episode of the Manufacturing Culture Podcast, Jim Mayer interviews Chad Spaude and Anne Cotter from Top Floor, discussing how digital marketing can enhance company culture in the manufacturing industry. Chad shares his journey of becoming the owner of Top Floor, while Anne talks about her transition from an external marketing role to the internal sales and marketing team. They emphasize the importance of aligning company values with actions and creating a positive internal culture before showcasing it externally. They also discuss the impact of leadership training and the importance of being authentic in both personal and professional settings. In this conversation, Chad and Anne discuss the importance of company culture in the manufacturing industry and how digital marketing can help enhance and transform culture. They emphasize the need for authenticity and organic change in culture rather than trying to fake it or force it. They also highlight the importance of aligning values between the organization and its employees and the need to hire slow and fire fast to maintain a positive culture. They share their experiences in working with clients who have poor cultures and the challenges they face in building campaigns for such companies. They also discuss their podcast, The Marketing Schematic, and how it serves as a platform for education and learning from manufacturing marketers. Overall, they emphasize the importance of embracing new strategies, being open to learning, and taking chances on oneself in order to create a positive and thriving culture.

Takeaways

• Digital marketing can enhance company culture by aligning company values with actions and showcasing them internally and externally.
• Investing in leadership training and development can improve communication and create a positive work environment.
• Understanding individual personality profiles, such as the DISC assessment, can help improve communication and collaboration within a team.
• Creating an authentic and consistent culture in both personal and professional settings leads to greater job satisfaction and employee engagement.
• If a company's culture does not align with personal values, it may be worth exploring other job opportunities. Company culture in the manufacturing industry is crucial for success and employee satisfaction.
• Authenticity and organic change are key to building a positive culture.
• Values alignment between the organization and employees is essential.
• Hiring slow and firing fast helps maintain a positive culture.
• Digital marketing can enhance and transform company culture.
• The Marketing Schematic podcast serves as a platform for education and learning from manufacturing marketers.

Connect with Anne and Chad on LinkedIn

Scott Peters on Trades, Talent and the Culture Shift Manufacturing Can’t Avoid

Scott Peters is one of those guests who reminds you why the industry still matters. He came up in the late seventies, learned the trade before CNC was common, built model-kit molds that ended up on Kmart shelves, moved into medical devices where your mistakes affect real lives, and eventually ran a 300-person plant in Guangzhou where “yes-boss culture” smashed into his belief that people should think for themselves.

This conversation isn’t polished. It’s real. Offshoring. Apprenticeships. Pay. Responsibility. Pride. And the uncomfortable truth that young people won’t line up for jobs that pay less than McDonald’s.

Scott argues that culture isn’t a slogan. It’s whether people feel safe enough to tell you you’re wrong and proud enough to stand beside the work they produce. If you care about the future of plastics, the trades or the next generation coming up behind us, this one is worth the time.

What you’ll hear

Scott’s jump from the Marines to an apprentice mold maker after his mother spotted a classifieds ad and pushed him toward it.

What mold shops looked like in the late seventies and early eighties when CAD wasn’t an option and everything ran on skill, graphite smudges and problem solving.

Why seeing his designs turn into products on store shelves changed how he viewed responsibility and pride in the trade.

How managing a Chinese plant forced him to break top-down culture and build a team willing to challenge him instead of nodding along.

Why he thinks shops are losing young talent to Amazon warehouses and fast food, and how transparent pay ladders used to keep apprentices motivated for years.

The generational damage caused by offshoring and why communities still don’t trust manufacturing jobs even as the work returns.

How to build culture that works on the floor instead of in HR decks: respect, honesty, disagreement and shared ownership of deadlines.

Where to listen

Available on all platforms. Search “Manufacturing Culture Podcast.”

#manufacturingculture #manufacturing #trades #skilledtrades #plastics #injectionmolding #moldmaking #manufacturingjobs #engineering #operations #leadership

Emily Ting from CCS America joins Jim to talk about what culture actually feels like at work, how it shapes the day to day, and why marketing in industrial manufacturing is still years behind other B2B sectors. She walks through her journey from Japanese speaking intern to “do everything” marketer, three years working inside a Japanese headquarters, and the reality of being the bridge between leadership, engineers, sales and the outside world. Emily shares how she translates deeply technical machine vision concepts into something humans can understand, why AI has not killed the need for good lighting, and how a short book about penguins on a melting iceberg helped CCS rethink its culture and distributor program.

What you’ll hear

How Emily defines culture as “what you feel in the air” when you walk into work, and why it can either energize you or quietly drain you.

The story of how Japanese fluency opened the door at CCS, sent her to headquarters in Japan, and what she learned from that office culture.

Practical tips for doing business and filming content in Japan, from privacy expectations to simple etiquette that changes how you show up.

What it is really like to be the person who turns hardcore machine vision physics and jargon into useful stories and content.

Why leadership asking for ROI without clear goals is such a common pattern, and how she tries to navigate that tension.

How CCS Americas had to reset expectations after the Covid boom and get sales, marketing and engineering genuinely aligned again.

Why industrial marketing is still behind B2B SaaS, and what manufacturers can borrow without repeating old mistakes.

How the book “Our Iceberg Is Melting” turned into required reading and gave everyone a way to see themselves in the change story.

Topics covered

Culture as lived experience versus official “values”

Working in Japan, unspoken rules and privacy around filming

Translating technical machine vision and lighting concepts

AI hype in inspection and why fundamentals still matter

Getting leadership, engineers and marketing on the same page

Remote and hybrid culture in a small, spread out team

Designing a distributor program as a culture project, not just a sales program

The messy reality of modern industrial marketing

Key quotes

“Culture is what you feel in the air when you walk into work. Do you feel ready to do what you set out to do, or like there’s a pressure sitting on your mind all day”

“Marketing is much messier than people want. You rarely get a perfect straight line between what you did and the deal that closed.”

“Sometimes the decision is no decision. Staying in the status quo feels safer than making a move that might go wrong.”

“AI did not make lighting irrelevant. If bad lighting did not matter, those AI companies would not keep coming back to us for help.”

“You do not always get the insight you want by asking the question directly. Sometimes you have to go the long way round to reach the part of the customer that actually decides.”

What happens when we stop accepting “the way things have always been done” and start questioning the sacred truths of manufacturing? In this episode, host Jim Mayer sits down with Joe Hungerman, a continuous improvement leader who has built his career on curiosity, reinvention, and challenging conventional wisdom.

Joe’s path from supply chain management to technology was anything but traditional. Along the way, he explored psychology, education, and leadership—building a unique perspective on why company culture is the real driver of improvement and how technology can empower people rather than replace them.

In this conversation, Jim and Joe discuss:

• The myths holding manufacturing back—and why questioning them is the key to progress.
• Why company culture isn’t just a leadership talking point—it’s the foundation of every organization.
• How psychology and education influence problem-solving, leadership, and workplace culture.
• The role of technology in democratizing continuous improvement and why Joe’s new venture, See/Eye, is focused on making these tools accessible to all.

This episode is for anyone who’s ever looked at a process, a policy, or even a leadership approach and thought, “There has to be a better way.”

• Learn more at themfgconnector.com
• Connect with us on LinkedIn, Facebook, and Instagram
• Check out The Manufacturing Connector on YouTube for insights on solving real manufacturing challenges.
• Explore leadership and workplace culture on our new podcast, Work, But Make It Human.
• Connect with Joe on Linkedin

Enjoyed this episode? Share it with a friend, rate, and review the podcast on your favorite platform—it helps us continue bringing you conversations that challenge the status quo in manufacturing.

00:00 - Challenging Sacred Truths: Joe Hungerman’s Journey Begins

• Jim introduces Joe Hungerman and his journey of reinvention.
• The importance of curiosity in shaping a career across industries.

04:17 - Why Company Culture Is the Company

• Joe shares why culture isn’t a side initiative—it defines everything.
• How culture impacts trust, leadership, and improvement in manufacturing.

06:06 - Early Influences: Psychology, Problem-Solving, and Breaking the Mold

• Joe’s early curiosity and how psychology shaped his problem-solving mindset.
• How questioning “the way things are done” led him into continuous improvement.

08:28 - The Road to Reinvention: From Supply Chain to Technology

• Joe’s experience in supply chain management and operations.
• How discovering lean, Six Sigma, and Deming set the stage for his career evolution.

10:01 - Education vs. Real-World Learning: The Gaps No One Talks About

• Joe’s perspective on higher education vs. hands-on experience.
• Why education needs mentorship and real-world application to be effective.

15:09 - The Psychology of Business: Understanding People to Drive Change

• How psychology and leadership intersect in problem-solving.
• Why knowing how people think and work is critical for real transformation.

19:08 - Continuous Improvement as a Mindset, Not a Process

• CI is more than a set of tools—it’s a way of thinking.
• Why real improvement requires challenging outdated beliefs.

22:10 - From Supply Chain to Tech: The Moment Joe Knew It Was Time to Pivot

• Joe’s transition into agile and technology.
• The surprising connections between manufacturing principles and tech.

30:12 - The Birth of See/Eye: Making Continuous Improvement Accessible for Everyone

• Why Joe launched See/Eye to democratize knowledge.
• The barriers that keep organizations from truly embracing CI.

35:53 - The Lean Startup vs. Lean Manufacturing: Understanding the Difference

• Why agile and lean manufacturing aren’t the same thing.
• How startup culture is reshaping how we think about CI.

42:05 - Building a Culture That Supports Real Continuous Improvement

• Why most companies fail at sustaining CI initiatives.
• How leaders can create an environment where real improvement happens.

50:53 - Advice for Future Leaders: What Joe Wishes He Knew Sooner

• Joe shares his biggest career lessons and advice for the next generation.
• Why curiosity and questioning everything is the key to growth.

01:02:14 - Partnering with Education to Shape the Future of CI

• Joe’s vision for partnering with universities and businesses to build better training.
• Why mentorship and hands-on learning will define the next wave of CI.

In part 2 of the conversation, our host Jim Mayer and Drew Crowe explore the contributions of black inventors throughout history, including Alice Parker's revolutionizing of heating systems, Lloyd Hall's innovations in food preservation, and Otis Boykin's advancements in electronics. This conversation explores the contributions of Black innovators in various fields, highlighting their impact on mobility, medical technology, education, and more. It emphasizes the importance of recognizing and celebrating these contributions, as well as the need for accurate historical education. The conversation also acknowledges the significant role of Black women in innovation and calls for greater support and appreciation. The episode covers a range of topics, including inventions that revolutionize mobility, challenges faced by Black trailblazers, misrepresentation in history education, and the importance of authentic sources. The conversation concludes by discussing the impact of welding innovations, the legacy of innovation, and the contributions of Black inventors in computer technology.

Key Takeaways

• Diversity and representation are crucial in the manufacturing industry to inspire and support the next generation.
• Tell a diverse range of Black stories that go beyond stereotypes and portray the full spectrum of experiences.
• Recognizing the contributions of black inventors throughout history is essential to inspire future generations and foster a sense of pride and achievement.
• Innovation and advancements in manufacturing have been made possible by individuals from diverse backgrounds. Recognize and celebrate the contributions of Black innovators in various fields.
• Acknowledge the challenges faced by Black trailblazers and the importance of accurate historical education.
• Support and appreciate the significant role of Black women in innovation.
• Create space for Black stories and ensure that education includes diverse perspectives.

Connect with Drew on Linkedin

A big shoutout to Speroni, the leader in tool management systems. Their dedication to precision and innovation in the manufacturing industry is unparalleled. Speroni is not just a sponsor; they are integral to advancing manufacturing excellence. Their support allows us to bring these valuable insights and discussions to you.

We're also thrilled to welcome our new partner, ShopFloor Coffee. More than just a coffee brand, ShopFloor Coffee is a cause-driven business dedicated to supporting workforce development efforts. A portion of their proceeds goes towards apprenticeships and scholarships in Advanced Manufacturing, making every sip count towards a brighter future for the industry.

 And here's something exciting for our listeners! Use the promo code "SkillUpAZ" to get 10% off your order at ShopFloor Coffee. Not only do you get a great deal on your coffee, but you also contribute to supporting apprenticeships and scholarships in Advanced Manufacturing. It's a win-win – enjoy fantastic coffee while helping to skill up the next generation of manufacturing professionals.

In this episode of The Manufacturing Culture Podcast, Jim sits down with Chris Humphrey, Business Development Manager at AirPro Fan & Blower Company, to explore how purpose, people, and love of neighbor shape lasting manufacturing cultures. From growing up in a motorcycle dealership to hiking the Appalachian Trail during a “quarter-life crisis,” Chris shares how his journey through machining, engineering, and leadership led him to rediscover the true purpose behind manufacturing — building communities, providing meaningful work, and caring for people along the way.

Together, they unpack what culture means beyond the walls of a company, how leadership grounded in empathy can transform performance, and why AirPro’s employee-owned model has created one of the most authentic examples of modern manufacturing culture today.

What You’ll Hear:

Chris’s early years in machining and how vocational education shaped his career

The “quarter-life crisis” that changed his perspective on work and purpose

Why every manufacturing job supports six others and how that drives community impact

Lessons from the rifle industry on culture, stress, and leadership

How AirPro Fan & Blower built a thriving employee-owned culture around love of neighbor

The difference between condemning managers and leaders who come alongside

Why culture, not compensation, is the real key to long-term retention

How manufacturing can reclaim its image and attract the next generation

The future of manufacturing through technology, AI, and purpose-driven leadership

Key Quotes:

“Manufacturing supports my community. That realization changed everything for me.”

“Love of neighbor is a culture driver. It changes how you lead, how you sell, and how you care for people.”

“People remember who you are, not just what you did.”

“When a company puts care at the center, success takes care of itself.”

Topics Covered:

Manufacturing culture, leadership, purpose, employee ownership, community, vocational education, business development, supply chain, culture change, mentorship, AI in manufacturing, future of work.

Jim’s Take:

Chris’s story is a reminder that culture isn’t a policy — it’s people caring for each other. His journey from shop floor to business development shows how purpose evolves but never disappears when it’s built on the right foundation

Med Device Boston — The go-to med tech sourcing and education expo, September 30th–October 1st at Boston’s BCEC. Explore the next generation of medical device innovation at meddeviceboston.com.

Katie Friday is a sales engineer who took the scenic route into manufacturing. She started in social work, battled through an engineering pivot at WVU, worked her way from project engineering to sales, and now lives at the intersection of customers, controls, and culture. We talk about resilient learning, why great SOPs read like fifth grade science, the reality of safety projects, and how leadership sets the tone for teams. There is a rom-com opening scene, a baby blue Beetle, and a giant robot in Wilmington. Most of all, there is a clear picture of how supportive culture turns new hires into future leaders.

Why this conversation matters

Culture is a team sport and leadership is the lever. Katie shows how cross-functional respect between engineering, maintenance, and operations speeds projects up, how good documentation creates confidence on the floor, and why automation does not erase jobs. It raises the skill ceiling and demands better training.

Conversation highlights

Meeting story at IMTS and a friendship that started in an elevator.

Katie’s rom-com life pitch featuring a 2013 baby blue Beetle and a bee.

Switching from social work to industrial engineering and learning resilience the hard way.

From receptionist to project engineer to sales engineer and why talking to customers clicked.

The coolest project sighting, a towering broadcast robot and the crews that build stages for NASCAR, ESPN, and even the Super Bowl.

Safety projects move first and fast, and the scheduling whiplash that brings.

SOPs that actually teach, pictures over jargon, and testing docs with non engineers.

Women navigating a male heavy field, boundaries, and a shoutout to mentor Kimberly Pelke.

Why new adopters of automation are the next wave and how AI will show up on the plant floor.

Topics covered

Company culture as daily behavior, not a poster on the wall.

Leadership modeling communication and teamwork.

Sales engineering as translator between customers and controls teams.

Budget timing, stakeholders, and the real blockers to moving from design to execution.

Operator training that matches the tech.

Automation as job shifter and skill builder, not a job eraser.

Women in STEM, representation that changes decisions, and early pipeline programs.

Quotes

“I do not mind being the dumbest in the room. It just means I am learning.”

“Good culture feels like a team that actually communicates and still pulls toward the same goal.”

“Automation does not eliminate people. It asks them to learn new skills.”

“Great SOPs should read like fifth grade science. Pictures help people keep the line running.”

Guest

Katie Friday is a sales engineer working across pharma, food and beverage, rubber and tire, and other regulated environments. She graduated from West Virginia University in industrial engineering, cut her teeth in project engineering, and now helps manufacturers scope, justify, and deliver automation upgrades with Industrial Automated Systems and sister company Triune Electric.

Shoutouts and resources mentioned

Industrial Automated Systems and Triune Electric.

Mentor Kimberly Pelke, director of business development.

Move Over Bob, a culture first magazine introducing young women to trades.

Rosie Riveters, early STEM confidence through productive struggle.

Vendors seen on the floor, including Siemens, Rockwell, and Schneider Electric.

WVU, the scene of the pivot and the grind.

Sponsor

Med Device Boston is a sourcing and education expo at Boston’s BCEC, September 30 to October 1. Two hundred plus suppliers, hands on workshops, and expert led sessions focused on the next generation of med tech. Register at meddeviceboston.com and plan your visit. The link is in the show notes.

Connect

Host, Jim Mayer. Subscribe to Manufacturing Culture on YouTube and your favorite podcast app. Share the episode with a friend who is wrestling with training and documentation after an automation upgrade.

Culture is the lens through which everything happens.

Kate Glantz joins the show to talk about building a culture-first movement that puts real tradeswomen at the center of the story.

We get into why representation changes decisions, how a print magazine in schools can beat the algorithm, and why AI might shrink some white-collar roles while exploding demand for blue-collar work.

Kate shares the why behind Move Over Bob, the plan to go beyond construction into semiconductors, data centers, mining, and civil infrastructure, and a practical path for companies, schools, and parents to get involved.

What You’ll Hear

• How Kate’s through line is helping women reach financial independence and why that domino changes families and communities

• Why storytelling is not fluff and how culture speeds up real change on the ground

• Why recruiting women is part of a bigger youth awareness gap and the messenger problem in the trades

• How Move Over Bob uses tactile print to reach students, libraries, nonprofits, and even women’s prisons

• The winter issue plan that connects welding, ironworking, and heavy equipment to data centers, chips, mining, and civil projects

• How AI and automation can erase some office jobs while creating a massive need for electricians and craft labor

• Leadership lessons from tech and Hollywood to construction and workforce

• A five-year outlook where the trades get a glow-up without sugarcoating the work

• Exactly how to support the mission and why this is pro-Bob, not anti-Bob

Topics Covered

Culture as catalyst, not garnish

Representation, role models, and behavior change in teens

CTE awareness, apprenticeships, and the cost myths around college

Workwear, PPE, and making safety and self-expression compatible

Semiconductor and data-center build-outs and what they mean for craft careers

AI’s impact on labor markets and why electricians matter more than ever

Partnership models for associations, contractors, and brands

Key Quotes

“Culture is the lens through which everything happens.”

“We tell ourselves stories in order to live.”

“Entrepreneurs don’t see problems. They see opportunities.”

“If not us, then who.”

“We’re not asking Bob to leave. We’re asking him to scoot over so we can build the table together.”

About the Guest

Kate Glantz is the co-founder of Move Over Bob, a culture-driven platform bringing tradeswomen into the center of mainstream culture and into schools at scale.

Her background spans Peace Corps, tech, Hollywood, and national policy work, all pointed at a single why: helping women reach financial independence.

Website: https://moveoverbob.com

How to Get Involved

• Profiles and school visits for tradeswomen who want to demo and speak

• Advertisers, sponsors, and associations who want to expand the talent pool

• Educators, CTE directors, and librarians who want copies for students

Start at moveoverbob.com

Sponsor

Med Device Boston is your go-to med-tech sourcing and education expo on September 30 to October 1 at the BCEC in Boston.

Over 200 suppliers, 1,500 attending professionals, and OEM decision-makers.

Explore 3D printing, AI, materials, regulatory tech, and contract manufacturing under one roof.

Register at meddeviceboston.com

Watch & Listen

Full episode on The Manufacturing Connector website and on YouTube.

Rosemary Coates has spent three decades inside the hardest questions in manufacturing… where to build, what to move, and how to survive the politics around it. On this episode of The Manufacturing Culture Podcast, she walks through the real story behind offshoring, why reshoring is more trickle than tidal wave, and how companies can make smarter location calls without blowing up cost or capacity.

We go back to her origin story… blue collar roots, a transportation management elective that lit the fuse, and a career that ran through Solar Turbines, defense work, Hewlett Packard, Big Four consulting, and finally her own firm. When the 2012 election turned China into a punching bag, Rosemary pivoted from moving factories out to helping leaders bring work back in a way that actually pencils. She founded the nonprofit, nonpartisan Reshoring Institute and now advises with data instead of slogans.

We dig into what really changed. Labor in China is no longer cheap. Geopolitics now sits beside cost on the decision tree. Carbon footprint matters when your supply chain stretches across oceans. The grid cannot power a sudden factory boom even if you build it. And the workforce of today is not lining up for low skill, mind numbing assembly. The path forward looks like automation where it fits, contract manufacturing for flexibility, and a cold look at labor mix and total landed cost before anyone signs a lease.

Mexico’s rise gets a clear-eyed review… proximity, lower carbon, easier logistics, and a young workforce make Central Mexico compelling. Vietnam is full. India brings time and inventory penalties on the water. Demographics matter. So do hurricanes, wildfires, and the ability to shift production when the world throws a brick through your window.

We also talk wages, the hole blown in the middle class, and why the new middle class is built on writing, computing, and mechatronics rather than grease and punch presses. Rosemary explains her expert witness work inside global supply chain disputes and leaves us with a simple truth… strategy beats sentiment, and the best decisions use both spreadsheets and context.

Sponsor note:

Med Device Boston is your go-to Med Tech sourcing and education expo, September 30 through October 1 at Boston’s BCEC. 200 plus suppliers. 1500 plus attending professionals and OEM decision makers. Explore 3D printing, AI, materials, regulatory tech, and contract manufacturing under one roof. Visit meddeviceboston.com to register and plan your visit. Links in the show notes.

Guest:

Rosemary Coates, Executive Director of the Reshoring Institute, global supply chain strategist, expert witness, and author of five books on sourcing and manufacturing.

A candid conversation with high school engineer and FIRST Robotics alum Natalie Macias about curiosity, consistency, and carving out room for young makers inside a sometimes closed-off industry. We talk early exposure to CAD and flight sims, why manufacturing is the first mile of everything, the lemon tree lesson on failure, and how leaders can be firm yet flexible. Natalie wants more hands-on opportunities before college and a more welcoming on-ramp for students who are ready to show up.

Guest:

Natalie Macias, student engineer from Los Angeles, senior capstone lead, robotics team veteran, and Future Faces of Manufacturing feature with AMT. She’s using LinkedIn to learn directly from practitioners and find mentors across the industry.

What you’ll hear:

How a DOD Starbase program quietly introduced CAD, chemistry, and flight simulation to a curious kid from South Central

Why FIRST Robotics felt like a real company under deadline, with design, programming, assembly, and manufacturing all moving together

The jump from loving law to choosing engineering, then finding home in manufacturing

A classroom set up like DARPA, complete with two “companies” competing for a contract under a mentor who worked at Northrop Grumman

Why opportunity before college is the missing bridge and how dual-enrollment and apprenticeships could fix it

Leadership as knowing your people, staying open to feedback, and bending for the needs of the group without becoming a people-pleaser

Creating space in schools so students can actually grow rather than learn inside a box

Failure as pruning a lemon tree so the next season grows stronger

Using LinkedIn for mentorship and perspective, not just job hunting

The ask to our audience for college experience stories from programs that truly delivered hands-on engineering

Key quotes:

“If you keep showing up, even if you didn’t do well, you’re showing that you want to be there. That goes a long way.”

“Manufacturing is phase one. Piece by piece, chip by chip, you’re contributing to something bigger.”

“Failure isn’t to stop us. It’s pruning the dead branches so the tree can grow.”

“Be firm where it matters and flexible where it helps the group.”

“Create space for growth. Don’t keep students in a box, then act surprised when they don’t grow.”

Topics covered:

Early STEM ignition through Starbase and school projects

FIRST Robotics as a training ground for teamwork and urgency

Hands-on access for high schoolers versus the current college-first gate

How industry perceptions can intimidate newcomers and how to fix that welcome

Leadership habits students will actually follow

Natalie’s college search and what she’s looking for in an engineering program

The pace of automation and why that excites her

Natalie’s ask to listeners:

If you studied engineering or work in manufacturing, message Natalie on LinkedIn with what your university actually did to prepare you. What labs, co-ops, shops, or professors made the difference. Short stories beat brochures.

Sponsor note:

Med Device Boston is the go-to Med Tech sourcing and education expo on September 30 through October 1 at Boston’s VCEC. 200 plus suppliers. 1500 plus attending professionals and OEM decision makers. Explore 3D printing, AI, materials, regulatory tech, and contract manufacturing under one roof. Register and plan your visit at meddeviceboston.com.

Resources mentioned:

Starbase STEM program

FIRST Robotics Competition

Project-based capstone with a Northrop Grumman mentor

Dual-enrollment and apprenticeship models for high school students

How to support Natalie:

Share a warm intro to mentors who welcome high school talent into labs, job shops, and build teams

Invite her to tour your facility or shadow an engineer for a day

Send those honest college experience notes she asked for

About the Manufacturing Connector Network:

We help brands and builders turn trade shows, plant tours, and expert interviews into a steady pipeline of video, audio, and social content. On-site capture, mobile studio, short-form editing, podcast production, and distribution that stays consistent week after week. If you’re heading to a show or launching a product, we’ll bring the cameras and do the heavy lifting.

Jim sits down with Amy Julian to dig into culture as lived behavior, not wallpaper. From early days in AB InBev’s purchasing team through years of complex change, Amy unpacks why command-and-control stalls digital projects, how cross-industry thinking opens doors, and where AI is already moving the needle for mid-market procurement and supply chains. Expect straight talk on failed implementations, governance that actually clears roadblocks, and translating values into daily decisions on the floor.

What you’ll hear

Why culture is a set of guiding principles you can act on, lessons from the AB InBev acquisition years and getting comfortable with constant change, a candid failure story and what clunky multi-consultant programs miss, systems thinking across tech and manufacturing, agile mindsets meeting lean and PDCA, practical AI use cases for quoting, planning, and buy decisions, the shift from analyst work to relationship work, and how to build multi-level client alignment that survives real life.

Topics covered

Behavior-driven culture and purpose, change management beyond slide decks, ERP friction and inventory truth, cross-functional governance, agile plus lean in the same room, AI agents for sourcing and planning, leadership communication and trust-but-verify, turning workshops into action logs people actually own.

Key quotes

“Culture is a set of guiding principles and behaviors that help me make the right decisions day to day.”

“Most transformations fail where the behavior stops. Values without actions are just posters.”

“Let people author the change. IT can’t do it to the organization and expect it to stick.”

“AI should be your analyst and sidekick. People still make the calls and hold the relationships.”

Jim’s take

Change sticks when the shop floor can see themselves in it. If your governance cannot clear a bottleneck by Tuesday, it isn’t governance. Bring agile curiosity to lean rigor, and stop pretending culture happens after go-live. It starts at scoping.

Amy’s take

Design for behavior first. Set decision rights, create real feedback loops, and wire your principles into the tools. Start small with AI where pain is obvious, prove value fast, then expand. Systems thinking beats heroics.

Connect with us

Subscribe to Manufacturing Culture for more conversations at the intersection of people, process, and progress. Say hello, pitch a guest, or share a story where culture actually changed something.

Sponsor

Spend two high-impact days at Med Device Boston, September 30 - October 1 at Boston’s BCEC. Explore 200+ suppliers, hands-on workshops, curated matchmaking, and education sessions built for the next generation of med tech innovation. Register now at https://www.medeviceboston.com/en/home.html

Ian Wilson is a creative turned industrial brand strategist who believes real culture is the level of authenticity people can bring to work. In this episode, he and Jim talk about why manufacturing feels more grounded than other industries, why specs and machines are only half the story, and how authenticity—not polish—is what builds trust online and on the shop floor.

What You’ll Hear

How Ian went from writing music to building brands in manufacturing

Why he believes “you can’t hype up a spring” and what that says about honesty in marketing

What culture really means inside an industrial business

How family-owned manufacturers can turn values and pride into their strongest brand asset

Why too many manufacturers are still “allergic to marketing”

The difference between performative culture and real culture

How to pull real company values from leadership to the shop floor

Why brand voice matters even when buyers only care about specs

How to make digital feel authentic without fluff

The future of manufacturing culture, community, and education

Topics Covered

Authenticity and culture in manufacturing

Industrial marketing and branding

AI’s role in marketing and creativity

Bridging creative and engineering mindsets

Defining company values with honesty

Community and workforce development in the trades

Key Quotes

“Culture is the level of authenticity people can bring with them to work.”

“You can’t hype up a spring. It either works or it doesn’t.”

“Some manufacturers are allergic to marketing—but that’s exactly where the opportunity is.”

“Pretty is easy. Authentic is hard.”

“The future of manufacturing is stronger communities and better futures for our kids.”

Jim’s Take

Ian brings a mix of humor, depth, and hard truth that’s rare in branding conversations. He reminds us that the best marketing doesn’t try to make manufacturing look cool—it shows the real pride and people behind the work.

Connect with the Manufacturing Culture Podcast

Follow for weekly conversations with the people shaping culture across the industrial world.

Lynn McMahon, a mechanical engineer turned PLC programmer, shares her journey and insights in the manufacturing industry. She discusses her early influences, career highlights, personal projects, and the challenges women face in engineering. Lynn also talks about advancements in the industry, such as the transition to cloud-based systems and virtualization. She emphasizes the importance of sustainability and her work in helping companies achieve their sustainability goals. Lynn is passionate about preserving the environment, particularly the lakes in her hometown of Madison, Wisconsin. In this conversation, Lynn McMahon shares her experiences as a mechanical engineer and her work in process controls and automation. She discusses the challenges and successes of her career, including her work on wind tunnels and her efforts to modernize process controls in various industries. Lynn also talks about the importance of sustainability and engineers' role in creating a more sustainable future. She shares her thoughts on the need for engineers to be adaptable and open to change and the importance of considering the long-term impacts of engineering projects. Lynn also discusses her interest in law and plans to attend law school. Throughout the conversation, Lynn emphasizes balancing and pursuing hobbies and passions outside work.

Takeaways

• Lynn McMahon's journey from mechanical engineering to PLC programming
• Challenges faced by women in engineering and the need for change
• Advancements in the manufacturing industry, including cloud-based systems and virtualization
• The importance of sustainability and Lynn's work in helping companies achieve their goals
• Lynn's passion for preserving the environment, particularly the lakes in her hometown, and the importance of modernizing process controls and automation in various industries to improve efficiency and sustainability.
• Engineers must be adaptable and open to change to stay relevant in a rapidly evolving field.
• The significance of considering the long-term impacts of engineering projects and prioritizing sustainability.
• The value of pursuing hobbies and passions outside of work to maintain a healthy work-life balance.

Connect with Lynn on LinkedIn

In this episode of the Manufacturing Culture Podcast, host Jim Mayer sits down with Jason Ray, the CEO and Founder of Paperless Parts. Jason shares his unique journey from serving in the United States Navy to founding his innovative platform for the manufacturing industry.

The conversation dives into the importance of maintaining a positive and productive company culture in the fast-paced world of manufacturing, exploring the core values that drive Paperless Parts' culture. Jason also shares three key cultural initiatives that have been instrumental in shaping his company's culture.

Through his experience and leadership, Jason provides valuable insights on how to drive innovation, build a thriving company culture, and transform the manufacturing industry. Join us for an inspiring episode filled with practical tips and strategies for success.

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Culture. Chaos. Continuous Improvement.

Manufacturing leaders love to talk about Lean, AI, and operational excellence, but few truly understand how to bring those ideas to life. Kevin Claxon does.

In this episode, Toyota-trained Lean expert Kevin Claxon shares how he went from the factory floor to leading high-stakes operational transformations—including a million-dollar mistake that became his greatest leadership lesson.

We dig into:

• Why continuous improvement fails at most companies—and how to fix it
• How AI and automation will impact jobs and the middle class
• The leadership mindset needed to drive real change in manufacturing
• What companies must focus on to stay ahead in 2025 and beyond

This episode is packed with real-world insights on culture, technology, and the future of manufacturing leadership. Don’t miss it!

Takeaways:

• Continuous improvement must be embedded in organizational culture, not treated as a project.
• Leadership buy-in is critical—without it, change efforts will fail.
• Mistakes are learning opportunities, not failures—Toyota’s approach to root cause analysis proves this.
• AI should be used to eliminate non-value-added activities, not replace jobs.
• Communication is key—teams must align on goals and track measurable progress.
• Understanding customer needs is essential—both for internal operations and external success.
• Technology adoption must consider people and processes first—bad processes plus tech = bigger problems.
• The future of manufacturing will demand skilled workers who can adapt to evolving technologies.
• A growth mindset and curiosity are vital for professional success.
• Manufacturers must prepare for 2025’s supply chain risks, new regulations, and evolving workforce demands.

Chapters:

• 00:00 – Introduction to Kevin Claxon and his expertise
• 02:43 – Why culture is the foundation of continuous improvement
• 05:29 – Kevin’s journey: From Toyota to consulting
• 08:29 – Lessons from launching a greenfield Toyota plant in Tupelo, MS
• 11:26 – The defining moment that led Kevin to Lean Six Sigma
• 15:11 – A high-stakes operational integration project that pushed Kevin’s limits
• 18:43 – How middle-market manufacturers can scale and improve operations
• 21:07 – Overcoming leadership challenges and building buy-in
• 23:19 – Balancing quick wins vs. long-term improvements
• 25:28 – Kevin’s leadership philosophy: Building trust and clear communication
• 27:28 – How to align teams with company goals and mission
• 29:28 – What excites Kevin about the future of manufacturing
• 31:26 – AI and automation: Does AI take jobs, or create new ones?
• 34:02 – How AI should be used to eliminate inefficiencies, not workers
• 37:58 – Will technology rebuild or shrink the middle class?
• 40:18 – What’s next for Kevin and his career
• 44:07 – Kevin’s million-dollar mistake at Toyota and the leadership lesson it taught him
• 48:23 – What manufacturers need to focus on in 2025

In this episode of The Manufacturing Culture Podcast, host Jim Mayer sits down with Garret Tornquist, Senior Product Manager at Epicor, to explore the power of a team-first culture in manufacturing. Garret’s career has taken him through multiple industries, including medical devices, education technology, and manufacturing, and through it all, one thing has remained constant: success is built on culture, teamwork, and a willingness to embrace failure.

Garret shares how his experiences in team sports shaped his leadership philosophy, why he believes culture is an organization’s greatest competitive advantage, and how failure is not just inevitable—it’s essential for growth. He also discusses the evolving role of AI in manufacturing, what he’s learned from building products that serve manufacturers, and why great teams create great leaders—not the other way around.

Takeaways

• • Culture is often underrated in organizations.
  • Team success is more important than individual accolades.
  • Leadership should empower teams rather than micromanage.
  • Failure is a crucial part of growth and innovation.
  • AI will enhance jobs rather than replace them.
  • People take pride in their work, which drives success.
  • Building relationships and trust is key to effective leadership.
  • The journey from intern to product manager is filled with learning opportunities.
  • Understanding customer needs is vital for product success.
  • A strong company culture leads to better performance.

Chapters

• 00:00 Connecting Diverse Industries Through Culture
• 08:47 Lessons from Team Sports
• 20:52 The Role of Manufacturing in the Economy
• 30:21 Leadership in Manufacturing: A Team Mentality
• 37:16 The Importance of Embracing Failure
• 44:24 Goals for 2025: Balancing Personal and Professional Life
• 50:45 Final Thoughts and Reflections

Julie Runez leads marketing for a custom automation firm that designs and builds one-off manufacturing machinery. She came back to work after years at home with her kids, brought a journalist’s curiosity, and learned industrial marketing from the ground up during the early months of 2020. Without case studies she could publicly share and with very long, high-stakes sales cycles, Julie shifted the strategy away from chasing clicks to creating in-person proof. The result is a zero-cost lab inside their facility where vendors and manufacturers test ideas together, train teams, and de-risk projects before anyone signs. We talk culture, kindness in leadership, learning fast, and why most problems are system problems, not people problems.

Why this conversation matters

If you sell complex, capital equipment under NDA, the usual playbook won’t carry you. Julie shows how to earn trust when buyers need confidence more than content, and how to build culture around the people you want to attract.

What you’ll hear

How journalism skills, parenting, and resourcefulness translated into an effective solo marketing role.

Why kindness from the founder set the tone for culture and risk-taking.

The limits of digital in NDA-heavy environments and how in-person proof fills the gap.

Inside the lab concept and how cross-vendor collaboration builds end-to-end confidence.

Using ClickUp and simple SOPs to turn tribal knowledge into systems.

Handling the “I’m in over my head” moments by finding the skill, the person, or the room that solves it.

Topics covered

Culture as the environment you create for the people you want.

Experimenting, failing forward, and deciding what actually works for your business.

Sales cycles that run from a year to many years, and how to stay relevant in the meantime.

Bringing vendors, engineers, and customers together to test and train before purchase.

Storytelling that focuses on outcomes, not features.

Letting the next generation toss the box aside rather than just think outside it.

Quotes to pull

“When you buy a drill, you’re buying holes. Our buyers need confidence their problem will be solved.”

“In tough moments it’s usually a system problem, not a human problem.”

“The lab is our proof. People can see parts move, get training, and leave with answers.”

“Kindness from leadership makes everything else solvable.”

Guest

Julie Runez is the marketing lead for a custom automation and machine-building company serving life sciences and other regulated industries. She built an in-house lab program that lets manufacturers and vendor partners test concepts, train operators, and de-risk projects at zero cost.

Sponsor

Med Device Boston at the BCEC, September 30 to October 1. A sourcing and education expo with suppliers, workshops, and expert-led sessions for the next generation of med-tech.

• Hiring veterans brings numerous benefits to companies, including a safety mindset, operational discipline, leadership skills, and technical aptitudes.
• Being veteran ready means having systems in place to attract, hire, and retain veteran talent, as well as building relationships with sources of veteran talent.
• Civilians can support veterans by building personal relationships, offering assistance, and creating a sense of belonging.
• Small to medium-sized manufacturers have untapped potential in hiring veterans and can benefit from their unique skill sets.
• It is important to go beyond words and take action to support veterans in the workforce and the community.

Connect with Kathy on Linkedin

A big shoutout to Speroni, the leader in tool management systems. Their dedication to precision and innovation in the manufacturing industry is unparalleled. Speroni is not just a sponsor; they are integral to advancing manufacturing excellence. Their support allows us to bring these valuable insights and discussions to you.

We're also thrilled to welcome our new partner, ShopFloor Coffee. More than just a coffee brand, ShopFloor Coffee is a cause-driven business dedicated to supporting workforce development efforts. A portion of their proceeds goes towards apprenticeships and scholarships in Advanced Manufacturing, making every sip count towards a brighter future for the industry.

 And here's something exciting for our listeners! Use the promo code "SkillUpAZ" to get 10% off your order at ShopFloor Coffee. Not only do you get a great deal on your coffee, but you also contribute to supporting apprenticeships and scholarships in Advanced Manufacturing. It's a win-win – enjoy fantastic coffee while helping to skill up the next generation of manufacturing professionals.

• Building diverse teams and empowering employees are crucial for success in the automation industry.
• The intersection of marketing communications and company culture plays a significant role in creating a positive work environment.
• Implementing automation and robotics in manufacturing can improve efficiency, employee satisfaction, and competitiveness.
• Metal manufacturers should consider implementing automation technologies, such as collaborative robots, to address labor shortages and improve productivity. Adapting to automation in the fab shop requires enabling the team and starting small to test the technology's effectiveness.
• Improving company culture involves talking to employees, creating conditions for connection, and fostering vulnerability.
• Collaboration and communication are essential for successful teamwork and problem-solving.
• Engaging in community impact initiatives can enhance employee engagement and build stronger bonds within the team.

Connect with Sami on Linkedin

A big shoutout to Speroni, the leader in tool management systems. Their dedication to precision and innovation in the manufacturing industry is unparalleled. Speroni is not just a sponsor; they are integral to advancing manufacturing excellence. Their support allows us to bring these valuable insights and discussions to you.

We're also thrilled to welcome our new partner, ShopFloor Coffee. More than just a coffee brand, ShopFloor Coffee is a cause-driven business dedicated to supporting workforce development efforts. A portion of their proceeds goes towards apprenticeships and scholarships in Advanced Manufacturing, making every sip count towards a brighter future for the industry.

 And here's something exciting for our listeners! Use the promo code "SkillUpAZ" to get 10% off your order at ShopFloor Coffee. Not only do you get a great deal on your coffee, but you also contribute to supporting apprenticeships and scholarships in Advanced Manufacturing. It's a win-win – enjoy fantastic coffee while helping to skill up the next generation of manufacturing professionals.

• Follow your passion and pursue a career in manufacturing, even if it goes against traditional expectations.
• Networking and building connections on platforms like LinkedIn can open doors and create opportunities in the industry.
• Challenge misconceptions and stereotypes about women and people of color in manufacturing.
• Embrace automation and technology advancements in the industry for future growth and success. Manufacturing should be promoted as a field with diverse opportunities beyond traditional stereotypes.
• Creating mobile manufacturing tours can inspire students and generate interest in the industry.
• A career in manufacturing can lead to financial freedom and stability.
• Networking and meeting industry professionals can open doors and create valuable connections.
• Attending trade shows and events like IMTS provides opportunities for learning, networking, and personal growth.

Connect with Nush on Linkedin

A big shoutout to Speroni, the leader in tool management systems. Their dedication to precision and innovation in the manufacturing industry is unparalleled. Speroni is not just a sponsor; they are integral to advancing manufacturing excellence. Their support allows us to bring these valuable insights and discussions to you.

We're also thrilled to welcome our new partner, ShopFloor Coffee. More than just a coffee brand, ShopFloor Coffee is a cause-driven business dedicated to supporting workforce development efforts. A portion of their proceeds goes towards apprenticeships and scholarships in Advanced Manufacturing, making every sip count towards a brighter future for the industry.

 And here's something exciting for our listeners! Use the promo code "SkillUpAZ" to get 10% off your order at ShopFloor Coffee. Not only do you get a great deal on your coffee, but you also contribute to supporting apprenticeships and scholarships in Advanced Manufacturing. It's a win-win – enjoy fantastic coffee while helping to skill up the next generation of manufacturing professionals.

• Leadership plays a crucial role in building healthy company cultures and driving success in the manufacturing industry.
• Companies should strive to eliminate bias and create inclusive environments that celebrate diversity, including supporting previously incarcerated individuals and individuals from underrepresented communities.
• Training programs like the Jane Addams Resource Corporation (JARC) provide valuable opportunities for individuals to gain certifications and skills in manufacturing.
• Mentoring and coaching the next generation of black manufacturers is essential to help them navigate the industry and overcome challenges.
• Manufacturing companies should actively seek out and celebrate the contributions of the black community within their organizations. Diversity, inclusivity, and culture are crucial in the manufacturing industry.
• Being a well-rounded machinist with additional skills like CPR and Stop the Bleed instruction makes one more marketable.
• Perseverance, skill, and community play a significant role in shaping the future of manufacturing.
• Tradespeople should continuously practice and strive for growth in their craft.

Connect with Danny on Linkedin

A big shoutout to Speroni, the leader in tool management systems. Their dedication to precision and innovation in the manufacturing industry is unparalleled. Speroni is not just a sponsor; they are integral to advancing manufacturing excellence. Their support allows us to bring these valuable insights and discussions to you.

We're also thrilled to welcome our new partner, ShopFloor Coffee. More than just a coffee brand, ShopFloor Coffee is a cause-driven business dedicated to supporting workforce development efforts. A portion of their proceeds goes towards apprenticeships and scholarships in Advanced Manufacturing, making every sip count towards a brighter future for the industry.

 And here's something exciting for our listeners! Use the promo code "SkillUpAZ" to get 10% off your order at ShopFloor Coffee. Not only do you get a great deal on your coffee, but you also contribute to supporting apprenticeships and scholarships in Advanced Manufacturing. It's a win-win – enjoy fantastic coffee while helping to skill up the next generation of manufacturing professionals.

In this episode of the Manufacturing Culture podcast, Jim Mayer interviews Renan Devilliers, co-founder of OSS Ventures. Renan shares his unique journey from a military upbringing to becoming a leader in the manufacturing technology industry. He discusses the importance of organizational culture, his experiences at McKinsey, and the entrepreneurial spirit that drives him. Renan emphasizes the need for innovation in manufacturing, the mission-driven approach of OSS Ventures, and the core values that guide their work. He also explores the future of manufacturing, the impact of technology, and the opportunities available within the industry.

• Culture is what gets people to thrive or leave an organization.
• Renan grew up moving frequently due to his father's military career.
• He transitioned from a career in violin to mathematics and consulting.
• Renan discovered his passion for manufacturing while at McKinsey.
• OSS Ventures aims to revolutionize manufacturing through technology.
• The future of manufacturing will involve gigafactories and small factories.
• Renan believes in paying shop floor workers as well as tech workers.
• OSS Ventures has a mission-driven approach from day one.
• Values are crucial for guiding company culture and decision-making.
• Renan emphasizes the importance of listening to shop floor workers.

• 00:00 Introduction to Renan de Villiers
• 01:55 Defining Organizational Culture
• 02:41 Renan's Unique Background and Education
• 04:40 Career Path: From McKinsey to Manufacturing
• 08:35 Discovering the Entrepreneurial Spirit
• 09:51 The Allure of Manufacturing
• 11:50 OSS Ventures: Revolutionizing Manufacturing Tech
• 14:05 The Future of Manufacturing and Reshoring
• 16:42 Personal Growth and Leadership in Startups
• 18:11 Mission-Driven Approach at OSS Ventures
• 19:20 Core Values and Their Impact
• 24:48 Staying True to Values in Business
• 30:53 Beliefs Guiding OSS Ventures
• 35:10 The Future Landscape of Manufacturing
• 37:59 Opportunities at OSS Ventures
• 40:02 Embracing Change in Manufacturing

Don't forget to register for MEDevice Boston!

In this exciting episode, we sit down with Matt Antenucci, General Manager of Brennan Manufacturing Group (BMG), to explore his incredible journey from custom car shops to the aerospace industry. Matt shares his insights on the cultural transformation he has led at BMG and how fostering a high-octane, inclusive, and innovative culture has been the key to the company's success.

Tune in to discover Matt's thoughts on open communication, employee growth and development, and fostering a sense of belonging within the company. We also dive into the challenges he's faced in shaping BMG's culture and the three game-changing initiatives he's implemented to make a lasting positive impact.

Don't miss out on this high-speed adventure through the world of manufacturing as we learn how Matt Antenucci's passion and dedication have driven him to rev up company culture and propel Brennan Manufacturing Group to new heights.

In this episode of the Manufacturing Culture Podcast, host Jim Mayer interviews Hallie Haupt, the Director of Marketing at IQ Manufacturing. Hallie shares her journey into the manufacturing industry and discusses her role in developing and executing dynamic marketing strategies. She highlights the importance of translating complex technical information into clear and compelling messages that resonate with diverse audiences. Hallie also emphasizes the significance of cross-functional collaboration in creating marketing content that drives results. She discusses the challenges and rewards of her leadership role, the importance of staying motivated, and how she balances multiple responsibilities. Hallie expresses her excitement for the future of the industry, particularly in the development of automation. Overall, Hallie's experiences showcase the energetic and innovative culture at IQ Manufacturing.

• Translating complex technical information into clear and compelling messages is crucial in marketing for the manufacturing industry.
• Cross-functional collaboration is essential in developing marketing content that resonates and drives results.
• Leadership roles require balancing multiple responsibilities and motivating oneself through challenges.
• The future of the manufacturing industry is exciting, particularly in the development of automation.
• IQ Manufacturing has an energetic and innovative culture that fosters collaboration and growth.

Connect with Hallie on LinkedIn

• The Non-Ferrous Foundry Society (NFFS) is a trade association representing non-ferrous foundries and aims to advance the manufacturing, recycling, and use of non-ferrous castings.
• NFFS provides resources, networking opportunities, industry news, advocacy work, technical and safety training, and programs with strategic partners to support its members.
• The foundry industry faces challenges in workforce development, including a shortage of skilled labor and the need to attract younger generations to careers in foundries.
• Automation is crucial in the foundry industry, particularly in secondary processing and finishing tasks. However, the small lot batch manufacturing nature of many foundries presents unique challenges for full automation. The foundry industry is filled with people who are passionate about making things and possess technical abilities.
• Foundries utilize advanced technology, such as computer simulation modeling and real-time visual inspection, to improve their processes.
• Foundries have a long history of recycling metal and scrap, making them a sustainable industry.
• The ICON platform provides opportunities for business development and connects manufacturers with Department of Defense contracts.
• Manufacturing offers excellent career opportunities for young people, and initiatives like foundry summer camps can help introduce them to the industry.
• NFFS aims to continue growing and enhancing its benefits, fostering cross-industry collaboration and addressing industry challenges.

Connect with Jerrod on Linkedin

Connect with Matt on Linkedin

Visit the NFFS at YouTube

A big shoutout to Speroni, the leader in tool management systems. Their dedication to precision and innovation in the manufacturing industry is unparalleled. Speroni is not just a sponsor; they are integral to advancing manufacturing excellence. Their support allows us to bring these valuable insights and discussions to you.

We're also thrilled to welcome our new partner, ShopFloor Coffee. More than just a coffee brand, ShopFloor Coffee is a cause-driven business dedicated to supporting workforce development efforts. A portion of their proceeds goes towards apprenticeships and scholarships in Advanced Manufacturing, making every sip count towards a brighter future for the industry.

 And here's something exciting for our listeners! Use the promo code "SkillUpAZ" to get 10% off your order at ShopFloor Coffee. Not only do you get a great deal on your coffee, but you also contribute to supporting apprenticeships and scholarships in Advanced Manufacturing. It's a win-win – enjoy fantastic coffee while helping to skill up the next generation of manufacturing professionals.

In this episode of the Manufacturing Culture Podcast, host Jim Mayer speaks with Bryan DeBois, the director of industrial AI at Rova-Sys. They discuss Bryan's journey from a young programmer to a leader in AI, the importance of mentorship, and the evolving role of AI in manufacturing. Bryan shares insights on generational differences in the workforce, the challenges of implementing AI, and the significance of building a positive company culture. The conversation highlights the need for continuous learning and adaptation in the face of technological advancements.

Takeaways

• Discovering a passion for programming at a young age can shape a career.
• Transitioning from technical roles to leadership requires preparation and willingness.
• AI has the potential to solve real operational problems in manufacturing.
• Generational differences impact how employees are motivated and managed.
• Building a positive company culture is essential for innovation and engagement.
• High expectations should be paired with coaching and support.
• Empowering employees to solve problems fosters a proactive work environment.
• Capturing expertise before it is lost is crucial for organizational knowledge.
• AI should enhance human capabilities, not replace them.
• Continuous learning and preparation are key to seizing opportunities.

Join us in a compelling new episode of Manufacturing Culture, where host Jim Mayer sits down with Nate Ankrum, President of Genuine Machine Products. This isn't your average chat about company culture; this is a deep dive into a transformational journey that resonates from the shop floor all the way to the U.S. Military's most critical missions.

Nate is a third-generation manufacturing pro who's fought through the trenches to transform Genuine Machine's culture from good to great. He shares the gritty, real-world challenges he's navigated—from open communication to decoding behavioral types—spilling the secrets that have not only empowered his employees but also elevated the company's mission of serving America's defense.

Don't miss this eye-opening episode filled with practical insights, heartwarming stories, and a dash of patriotic pride. Whether you're a manufacturing veteran or a newcomer, you'll walk away with a new understanding of what it means to build a culture that's truly 'Made in America, For America.'

If you're ready to up your game in manufacturing leadership or just looking to be inspired by someone who truly understands the nuts and bolts of both company culture and patriotic duty, this is an episode you can't afford to miss. So sit back, hit play, and let Nate Ankrum's blueprint for cultural excellence inspire you today!

In the Manufacturing Culture Podcast episode, host Jim Mayer interviews Onder Ondemir, the co-founder and president of Ubiros, a company specializing in soft robotic gripper technology. Ondemir shares his journey from a PhD in industrial engineering to leading a startup in the robotics industry. He explains how Ubiros' soft gripper technology allows for the delicate handling of objects with the precision and care of human touch. The technology has applications in various industries, including food packaging, e-commerce warehousing, medical device handling, and humanoid robotics. Ondemir also discusses the contrast in leadership style between a large multinational organization and a startup. Onder Ondemir shares his insights on leadership, culture, and entrepreneurship in this conversation. He emphasizes the power of aligning values within an organization and the importance of being vulnerable as a leader. Onder also discusses the role of hobbies in clearing the mind and improving productivity. He encourages aspiring entrepreneurs to take action on their ideas and embrace the unknown. Overall, Onder's experiences in acting, judo, and other hobbies have shaped his leadership journey and provided valuable lessons.

Takeaways

• Uberos is revolutionizing the way we think about robotic packaging with its soft gripper technology.
• The soft gripper allows for the delicate handling of objects with the precision and care of a human touch.
• The technology has applications in various industries, including food packaging, e-commerce warehousing, medical device handling, and humanoid robotics.
• Leadership styles differ between large multinational organizations and startups, with startups requiring a more focused and agile approach. Aligning values within an organization is crucial for creating a solid culture.
• Being vulnerable as a leader can foster open communication and trust.
• Having hobbies outside of work can clear the mind and improve productivity.
• Taking action on ideas is more important than just thinking about them.
• Embracing the unknown and taking risks is a key aspect of entrepreneurship.

Chapters

• 00:00 Introduction and Background
• 02:13 Soft Robotics and the Soft Gripper Technology
• 08:49 Applications of Soft Gripper Technology
• 14:11 Soft Robotics and Cultural Change
• 26:29 The Power of Culture
• 28:42 The Power of Values
• 30:11 Leadership and Vulnerability
• 32:46 Building a Team of Experts
• 34:01 Challenges in Hiring
• 36:35 Effective Communication and Feedback
• 37:29 The Influence of Acting and Judo
• 42:40 The Support of a Spouse
• 46:14 Advice for Entrepreneurs
• 49:49 The Importance of Hobbies
• 52:00 Closing Remarks

Connect with Onder

Check out Ubiros

Thank you to our Collaborative Partners

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• Is your company culture aligned with your business goals? At The Manufacturing Connector, we offer the Assessment, a comprehensive two-day employee engagement and cultural assessment designed to transform your organization from the inside out. Our process includes leadership team meetings, employee interviews, facility tours, and engagement surveys to provide actionable insights and strategic recommendations. Ready to enhance your organizational dynamics? Visit themfgconnector.com to learn about our Assessment and start your journey toward a more engaged and productive workplace.

In this episode of the Manufacturing Culture Podcast, host Jim Mayer speaks with Demi Knight Clark, a trailblazer in the construction industry, about her journey from the trades to leadership roles. They discuss the importance of empowering women in trades, the legacy of female pioneers, and the need for more skilled workers. Demi emphasizes the significance of third spaces for community building and the evolution of trade tech, highlighting how these changes can inspire the next generation to pursue careers in skilled trades.

Takeaways

• Demi Knight Clark is a trailblazer in the construction industry.
• Empowering women in trades is crucial for diversity.
• The legacy of female pioneers in trades inspires future generations.
• Welding is a viable and lucrative career path.
• We need to inspire the next generation to consider skilled trades.
• Third spaces are essential for community building and connection.
• Trade tech is evolving and offers new opportunities for women.
• The narrative around trades needs to change to attract more talent.
• Career transitioners can find fulfillment in skilled trades.
• Exploring hands-on classes can lead to new career paths.

In this episode of the Manufacturing Culture Podcast, host Jim Mayer speaks with Vince Sassano, CEO of Strategic Performance Company, Inc., about his extensive experience in the manufacturing industry. They discuss the evolution of manufacturing culture, the importance of data-driven management, and the need for effective communication on the plant floor. Vince shares insights on empowering frontline workers, the challenges of integrating technology, and the significance of understanding operational problems. The conversation emphasizes the importance of culture in manufacturing and offers valuable advice for newcomers in the industry.

Takeaways

• Vince Sassano has over 30 years of experience in manufacturing.
• The culture of manufacturing has evolved from old management styles to data-driven approaches.
• Empowering frontline workers is crucial for success in manufacturing.
• Technology has become more affordable, making it accessible for manufacturers.
• Effective communication is key to solving operational problems.
• Data trustworthiness is a significant challenge in manufacturing.
• Understanding the needs of the plant floor is essential for technology integration.
• Culture in manufacturing means every employee matters and has a role to play.
• Newcomers should not be afraid to identify and propose solutions to problems.
• Leadership should focus on helping employees help themselves.

In this episode of the Manufacturing Culture Podcast, Jim Mayer interviews Darryl Gratrix, who shares his insights on manufacturing culture, leadership, and the importance of attracting the next generation to skilled trades. Darryl discusses his career path in tool and die, the transition to leadership, and the cultural turnaround he has experienced in his workplace. He emphasizes the need for collaboration in the industry and the importance of promoting skilled trades to younger generations. The conversation also touches on the future of the industry and the initiatives being taken to enhance training and apprenticeship programs.

• Treat others the way you want to be treated.
• Darryl's career path was unconventional; he didn't grow up in trades.
• Leadership requires a different skill set than technical expertise.
• Cultural turnaround is essential for a thriving workplace.
• Attracting the next generation to skilled trades is crucial.
• Virtual reality training can engage younger audiences.
• Collaboration among companies can enhance the industry.
• Government support is increasing for skilled trades training.
• Perception of trades needs to change to attract talent.
• Darryl is passionate about promoting the skilled trades.

• 00:00 Introduction and Icebreaker
• 04:16 Understanding Culture in Manufacturing
• 08:18 Darryl's Journey into Tool and Die
• 12:14 Transitioning to Leadership
• 15:14 Cultural Turnarounds in the Workplace
• 19:08 Hiring for Culture and Skills
• 19:59 Building Career Pathways for Young Machinists
• 21:36 Perceptions of the Trade and Community Engagement
• 23:04 Innovative Approaches to Attracting Youth
• 24:45 Challenges in the Skilled Trades
• 26:10 The Value of Skilled Trades in Today's Economy
• 27:39 Government Support and Future Opportunities
• 30:53 Changing Perceptions of Skilled Trades
• 34:04 Personal and Professional Growth in the Industry

Don't forget to check out MEDevice Boston!

In this episode of The Manufacturing Culture Podcast, Jim Mayer sits down with Lori Highby, a digital marketing strategist, educator, and founder of Keystone Click, to explore the stories manufacturers aren’t telling.They unpack what culture really means inside an organization, why storytelling is manufacturers’ biggest missed opportunity, and how AI is changing, not replacing, the creative process. Lori shares her journey from a night school marketing student to agency owner, her values around lifelong learning, and what it means to lead with clarity.From founding a business during a recession to building a team around education, trust, and curiosity, Lori brings sharp insight to the intersection of manufacturing, marketing, and human-centered leadership.

• Culture is a collective energy and vibe within an organization.
• Lori's journey began with a passion for art and sociology.
• Education is a core value for Lori and her organization.
• Integrity and creativity are essential in business.
• AI should be seen as a tool to enhance creativity, not replace it.
• Storytelling is crucial for manufacturers to differentiate themselves.
• Community involvement is a priority for Lori and her team.
• Digital marketing can significantly impact manufacturing sales.
• Personal hobbies provide mental clarity and focus.
• Mentorship and paying it forward are important values for Lori.

• 00:00 Introduction and Icebreakers
• 05:08 Understanding Culture in Organizations
• 06:11 Lori's Journey into Marketing and Manufacturing
• 10:34 Starting a Business During a Recession
• 12:44 Core Values and Organizational Culture
• 15:10 The Role of AI in Creativity and Education
• 18:37 Leveraging AI in Education and Workforce
• 19:28 The Importance of Future Thinking
• 21:16 The Drive to Teach and Share Knowledge
• 22:47 Helping Businesses of All Sizes
• 24:01 Impactful Marketing Success Stories
• 31:45 AI's Role in Shaping Industry Culture
• 33:19 The Future of Marketing in Manufacturing
• 34:53 Understanding the Customer Journey with AI

What does it take to rewrite your story—and help others do the same?

In this unforgettable episode, Jim Mayer sits down with HR Huntsman: speaker, strategist, and founder of Leader’s Edge. From a turbulent childhood in the New Mexico desert to building global humanitarian projects and mentoring the next generation of leaders, HR’s journey is a masterclass in intentional transformation.

You’ll hear how a single conversation reshaped his definition of success, why mindset matters more than circumstances, and how real leadership means empowering others—not commanding them. Along the way, HR delivers raw insights on creative conflict, workplace culture, and what it takes to architect a future worth building.

If you’ve ever wondered how to lead with more purpose, create a culture people believe in, or leave a legacy that actually means something—this episode is for you.

• Culture is how your people feel about work on Sunday.
• HR's childhood shaped his desire to change the world.
• Success is not the goal; being useful is.
• Leadership is about empowering others, not commanding them.
• Investing in young leaders is crucial for future success.
• Work is a noble endeavor that should be respected.
• Creative conflict is essential for innovation.
• You can architect your own future intentionally.
• Public speaking is a privilege to inspire others.
• Mindset is key to personal transformation.

• 00:00 Introduction and Icebreaker Fun
• 07:22 Defining Culture in the Workplace
• 09:46 HR's Early Life and Influences
• 15:04 The Impact of John Simmons
• 18:38 Evolution of Leadership Philosophy
• 20:52 Creating Leaders Edge Program
• 24:19 Influential Leaders and Mentors
• 25:19 The Essence of Leadership
• 26:58 The Impact of Public Speaking
• 28:40 Mindset and Personal Transformation
• 34:56 Architecting a New Future
• 38:38 The Future of Leadership in Manufacturing
• 45:36 Creative Conflict and Workplace Dynamics

Get ready for episode 28! We had the pleasure of interviewing the incredible Kris Harrington, the CEO of GenAlpha Technologies. Kris is a true trailblazer in the manufacturing industry, and she's here to share her secrets to success and revolutionize how we think about business!

From the moment Kris starts speaking, you'll be captivated by her infectious energy and passion for all things tech-savvy. She's breaking barriers left and right, transforming the way OEMs conduct business and service their equipment and parts online. It's like she's waving a magic wand and making manufacturing dreams come true!

But Kris doesn't stop there. She's also a fierce advocate for women in the industry, and she's here to talk about the importance of mentorship programs and the need for visibility and representation. She's paving the way for future generations of women to conquer the manufacturing world, one innovation at a time.

And let's not forget about the evolution of the industry itself! Kris dives into the exciting world of digitalization and how it's shaping the future of manufacturing. She spills the beans on employee well-being, responding to failures gracefully, and fostering a culture of feedback that will make your workplace feel like a party every day.

By the end of this episode, you'll be on the edge of your seat, eagerly awaiting what's next for the manufacturing industry. Kris and our host, Jim Mayer, wrap things up by reminding us of the importance of a positive and enjoyable workplace culture. Because let's face it, anything is possible when work feels like a dance party!

So grab your headphones, turn up the volume, and get ready to be inspired by Kris Harrington and her electrifying journey in the manufacturing industry. This episode will leave you feeling motivated, empowered, and ready to conquer the world! Let's dive in!

Sydney Mrowczynski didn’t plan to end up under a welding hood. As a teenager she dreamed of fashion design — until a boyfriend told her she couldn’t weld. Challenge accepted. A few years later, she’s worked across multiple shops, learned how things really get built, and is now studying industrial management and applied engineering at Southern Illinois University to bridge the gap between the floor and the front office.

This episode of the Manufacturing Culture Podcast is a crash course in what real culture looks like from someone living it. Sydney’s take is simple: great culture means communication, teamwork, and quality. Most shops have one or two of those — rarely all three. She shares what it’s like being the only woman on the floor, the extra proof she’s had to carry into every new job, and why too many people get comfortable doing things “almost right” for 20 years.

We get into failure as a teacher — how welding forces you to face mistakes and learn faster than any classroom. Sydney talks about integrity, leadership, and the shops that cover bad welds instead of fixing them. She lays out the difference between a leader who checks in, listens, and teaches versus one who just points and barks orders.

If you run a team, hire apprentices, or manage training programs, you’ll want to hear her take on trade schools too — how they teach to plate instead of teaching to reality. She argues that students should weld on rusted, greasy, and painted metal, not perfect coupons, if they’re expected to survive their first week on the job.

Sydney is now balancing school with work at Tenco Hydro in Sugar Grove, Illinois, helping bring metal fabrication in house and ship their first stainless wastewater tank. She’s seen the gaps firsthand — and she’s building the bridge from within.

It’s an honest, sharp conversation about what manufacturing culture really needs: leaders who communicate clearly, care about quality, and build environments where new talent wants to stay.

Sponsor

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Connect

Find Sydney Mrowczynski on LinkedIn

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Brett Lister and Blaine Radie, co-owners of B&B Dynamic Machining, share their journey in precision manufacturing. Brett started in landscape architecture but quickly realized it wasn't for him and pursued mechanical drafting. He gained experience in tool and die shops and learned CNC programming. Blaine discovered his passion for metal and woodworking in high school and worked his way up from being a part deburrer. They met at a previous employer and decided to start their shop, focusing on continuous learning and personal growth. In this part of the conversation, Brett discusses the importance of culture in a company and shares his experiences with poor leadership and toxic work environments. He emphasizes aligning values between an organization and its employees to create a healthy culture. Brett also talks about his vision of starting a CNC machine school and the industries that BNB Precision serves, including healthcare simulation and magicians' props. Brett and Blaine discuss the importance of positive work environments, the role of leadership in shaping company culture, and the future of American manufacturing. They emphasize the need for smaller shops to thrive and support each other in the industry. They also highlight the significance of networking and building relationships within the manufacturing community. The conversation touches on the challenges of finding skilled machinists and the importance of producing high-quality parts. They express their passion for American manufacturing and the desire to give back to their community.

Takeaways

• The importance of continuous learning and personal growth in precision manufacturing
• The value of hands-on experience and starting from the bottom
• The impact of culture on employee retention and success
• The power of visualization and positive thinking in achieving goals Culture starts at the top and is influenced by leadership.
• The alignment of values between an organization and its employees is crucial for a healthy culture.
• Consider more than just the money when making career decisions.
• There is a shortage of skilled machinists, and starting a CNC machine school can help address this issue.
• B&B serves various industries, including healthcare simulation and magicians' props. Creating a positive work environment and fostering a strong company culture are crucial for success in the manufacturing industry.
• Smaller shops will likely see a resurgence as more people seek alternatives to working for big corporations.
• Networking and building relationships within the manufacturing community can lead to opportunities and support.
• Producing high-quality parts is essential for the reputation and growth of American manufacturing.
• Giving back to the community and supporting workforce development programs are important ways to contribute to the industry.

Robert Griggs, founder of Trinity Products, shares his remarkable journey in the steel and fabrications industry. He discusses the implementation of open-book management and the power of continuous improvement in driving growth and employee engagement. Griggs emphasizes the importance of giving back to the community and inspiring young people to pursue careers in manufacturing. He also highlights the opportunities and advancements in the manufacturing industry in America. Robert Griggs discusses the importance of reflecting on history and being proud of being an American. He emphasizes that the challenges we face today are not new and that America has always overcome them. He also highlights the need to rebuild the middle class through manufacturing and its positive impact on the nation. Griggs shares his journey and the lessons he has learned, emphasizing the importance of taking risks and leveraging opportunities. He discusses the role of technology and self-sufficiency in the future of manufacturing and construction. Griggs concludes with a positive outlook for the next decade, highlighting factors such as low interest rates, the adoption of AI and technology, and government investment in infrastructure.

Takeaways

• Implementing open-book management can engage employees and create a culture of trust and accountability.
• Continuous improvement is essential for staying competitive and driving growth in the manufacturing industry.
• Giving back to the community and inspiring young people to pursue careers in manufacturing are essential for the industry's future.
• The manufacturing industry in America is experiencing a renaissance, with technological advancements and growth opportunities. Reflect on history and be proud of being an American.
• Rebuilding the middle class through manufacturing is crucial for the nation's strength.
• Take risks and leverage opportunities for personal and business growth.
• Embrace technology and self-sufficiency for future success in manufacturing and construction.
• The next decade holds excellent opportunities for the industry, including low interest rates, the adoption of AI and technology, and government investment in infrastructure.

Chapters

• 00:00 Introduction
• 03:17 Robert Griggs's Journey in the Steel and Fabrications Industry
• 06:11 Implementing Open Book Management
• 13:17 The Power of Continuous Improvement
• 13:36 Giving Back to the Community
• 21:21 Inspiring Young People in Manufacturing
• 25:49 The Value of Skills in Manufacturing
• 29:37 The Future of Manufacturing in America
• 30:46 Reflection on History and Patriotism
• 31:03 Rebuilding the Middle Class
• 31:44 Lessons Learned and Future Plans
• 32:06 The Next Decade of Opportunities
• 32:42 Closing Remarks and Contact Information
• 33:12 Introduction and Employee Reviews
• 34:57 Job Openings at Trinity Products
• 36:17 Building a Community at Trinity Products
• 37:09 Testimonials from Team Members
• 38:03 Conclusion and Call to Action

Connect with Robert on LinkedIn

Check out Trinity Products and their job openings.

This week's collaborative partner is Teamforce AI. Looking to boost engagement in your workplace? Meet Teamforce.ai, your partner in transforming employee experiences. Their innovative kiosk-based solution is designed especially for deskless workforces in manufacturing, distribution, and healthcare. Teamforce.ai measures and enhances engagement, ensuring every team member is heard and valued. Ready to see the difference? Visit themfgconnector.com and learn more about how Teamforce.ai can elevate your organization."

Malachi Greb, the founder and CEO of Elite Automation, shares his journey and the innovative projects his company has undertaken in the automation industry. Elite Automation is known for its cutting-edge solutions and commitment to redefining the boundaries of automated systems. Malachi discusses the evolving role of automation in industry and society and its potential to transform education. He emphasizes the importance of culture in automation and how it can shape a company's success. Malachi also highlights the need for tailored conversations and buy-in from all levels of the organization when implementing automation. Automation can significantly impact a company's culture, but it requires a shift in mindset and practices. One challenge is the resistance to change and the fear of job loss. However, automation can enhance safety by eliminating dangerous tasks and improving work-life balance by freeing time for employees. It also provides opportunities for upskilling and learning new technologies. Companies can improve their culture by creating excitement around automation, involving engineers in automation initiatives, and fostering a culture of continuous learning and advancement. Ultimately, the goal is to create a culture of embracing and integrating automation into the company's operations.

Takeaways

• • Elite Automation is a leading player in the automation industry, known for its cutting-edge solutions and commitment to redefining the boundaries of automated systems.
  • Automation can transform education and play a significant role in industry and society.
  • Culture is crucial in automation, and it can shape a company's success. Clear vision, goals, and leadership are essential in creating a culture that embraces automation.
  • Tailored conversations and buy-in from all levels of the organization are necessary when implementing automation.
  • The role of automation in manufacturing is evolving, and there is a growing trend of job-shop-like facilities implementing automation to improve productivity and competitiveness. Automation can be complicated by cultural resistance and lack of automation-ready process issues.
  • Advanced automation technologies, such as vision systems and robotics, enable companies to overcome process challenges and shift towards automation.
  • Automation enhances safety by eliminating dangerous tasks and can improve work-life balance by freeing employee time.
  • Companies can improve their culture by creating excitement around automation, involving engineers in automation initiatives, and fostering a culture of continuous learning and advancement.
  • Automation has the potential to transform education and training by providing opportunities for hands-on learning and upskilling in the industry.

Chapters

00:00Introduction and Background

02:51Malachi's Journey and the Creation of Elite Automation

09:59The Importance of Company Culture

16:44Standout Projects and Innovation at Elite Automation

17:44The Evolving Role of Automation in Manufacturing

19:42Automation's Impact on Workplace Culture

24:26Advanced Automation Technologies and Collaboration

26:39Automation's Role in Safety and Work-Life Balance

32:55Transforming Education through Technology

35:10Advice for Getting into the Industry

38:12Improving Company Culture through Automation

40:01Striving to Be the Best Version of Yourself

In the Manufacturing Culture Podcast episode, host Jim Mayer interviews Jeff Fiala, the co-founder and CEO of Transmission, a software platform that revolutionizes manufacturing communication. Fiala shares his entrepreneurial journey and how he transitioned from working on Wall Street to founding Transmission. He discusses communication challenges in the manufacturing industry and the need for real-time, data-driven communication solutions. Fiala also explains how Transmission's platform helps drive data-driven decisions and empowers employees by providing them with important information and improving communication on the factory floor. The conversation highlights the importance of effective communication in the manufacturing industry and how technology can facilitate this. Using digital signage and kiosks in the workplace allows for the dissemination of information, training videos, and two-way communication between employees and management. This technology not only improves productivity but also enhances safety and engagement. It is crucial for companies to link engagement metrics with productivity metrics and create a culture of recognition and celebration of small wins. Additionally, the conversation touches on the future of manufacturing in America and the need to invest in the workforce and build a robust manufacturing base.

Takeaways

• Transmission is a software platform that revolutionizes communication in the manufacturing industry.
• Effective communication is crucial in the manufacturing industry, especially with the evolving workforce and the need for real-time information.
• Transmission's platform helps drive data-driven decisions by providing real-time communication and ensuring that important information reaches all employees.
• The platform empowers employees by giving them access to important information and allowing them to contribute to improving processes and safety.
• Transmission's platform accommodates different communication preferences, including digital signage, employee kiosks, and mobile devices. Effective communication is crucial in the manufacturing industry and can be facilitated through the use of technology such as digital signage and kiosks.
• Digital signage and kiosks improve productivity, safety, and engagement in the workplace.
• Companies should link engagement metrics with productivity metrics and create a culture of recognition and celebrating small wins.
• Investing in the workforce and building a robust manufacturing base is essential for the future of manufacturing in America.

Chapters

• 00:00 Introduction and Overview
• 11:05 The Challenges of Workforce Innovation in Manufacturing
• 25:33 The Challenges of Information Overload
• 32:14 The Impact of Little Things on Job Satisfaction
• 38:17 Capturing Employee Feedback

Connect with Jeff on Linkedin

Visit the Transmission at their website

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In this episode of the Manufacturing Culture Podcast, host Jim Mayer interviews Akshat Thirani, CEO and founder of Amper Technologies, and Katrina Keys, a visionary in transforming organizational culture. They discuss the role of Amper in revolutionizing how manufacturers track and improve their operations and how it helps transform the culture within their customers. The culture at Amper is characterized by values such as embracing reality, obsessing over customer success, and being lean. They share stories of customers who have implemented Amper and experienced a shift in their culture, such as valuing operators as key contributors and improving resource allocation. The conversation covered various manufacturing, culture, and employee engagement topics. The guests discussed the importance of trust and teamwork in manufacturing, as well as the role of technology in customers' learning journey. They also discussed the future of manufacturing, emphasizing the need for efficiency, automation, and connectivity. The guests highlighted the significance of employee engagement and company culture, as well as how Amper's platform facilitates feedback and communication between the shop floor and management. They concluded by encouraging listeners to focus on improving systems and creating a winning culture in manufacturing.

Takeaways

• Amper Technologies helps manufacturers track and improve their operations by providing real-time data and enabling teams to make better decisions.
• Implementing Amper can lead to a shift in culture within manufacturing companies, such as valuing operators as key contributors and improving resource allocation.
• The culture at Amper is characterized by values such as embracing reality, obsessing over customer success, and being lean.
• Amper's dispersed workforce focuses on autonomy, collaboration, and communication to maintain a healthy culture.
• Customers have experienced aha moments when implementing Amper, such as realizing the importance of operators and gaining visibility into machine utilization. Trust and teamwork are crucial in manufacturing, where efficiency and safety are paramount.
• Technology plays a significant role in the learning journey of manufacturing customers.
• The future of manufacturing will involve increased efficiency, automation, and connectivity.
• Employee engagement and company culture are intertwined concepts that contribute to a successful manufacturing environment.
• Amper's platform facilitates feedback and communication between the shop floor and management.
• Improving systems is essential for creating a winning culture in manufacturing.

Connect with Akshat on Linkedin

Connect with Katrina on Linkedin

Visit the Amper on their website

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