Manual Focus - Details, episodes & analysis

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Manual Focus

James Vickers, Manual Focus

Business

Frequency: 1 episode/1d. Total Eps: 30

James Vickers and Hannah, the Manual Focus AI expert, talk through each article from the Manual Focus blog: what changed in AI and search, what it means for marketing teams, and the jobs you can hand to AI this month. Both voices are AI-generated from our own scripts.

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🇬🇧 Great Britain - Marketing
04/11/2026
#75

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Score global : 53%

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The WattPlan messaging house, how we built it and what it does

Monday, November 2, 2026 • Duration 09:02

James and Hannah go inside the messaging house for WattPlan, the cycling training app Manual Focus builds. It has six levels, from the two-word tagline Train. Adapt. down to the features, each naming the code behind it, and writing it that way caught five stale claims before they reached a store listing. They walk each level with its definition, the four readings of the tagline, the message path and routing table, the understood and consistent test, the three banned lists, the foundation, the App Store and Google Play limits, and three jobs to hand to AI if you are building a house for your own product.

Read the article and get the prompts: The WattPlan messaging house, how we built it and what it does

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Reddit plans a logged-in-only site, what it means for marketers

Friday, October 30, 2026 • Duration 07:14

James and Hannah go through Reddit's third-quarter letter to shareholders, published on 29 October 2026. Reddit plans a logged-in-only site and will start testing it this quarter in markets outside the US, after its search referrals fell by more than 1 million a week in October. They explain why Google is better placed than other AI engines to keep showing Reddit content. Brand teams lose a free route into search while paid teams may gain sharper targeting. The episode ends on what Reddit hasn't said, after three jobs to hand to AI.

Read the article and get the prompts: Reddit plans a logged-in-only site, what it means for marketers

Manual Focus - Details, episodes & analysis

Podcast details

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Manual Focus - Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other30

RSS feed quality and score

Publication history

Latest published episodes

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Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other30