Manipulating The Masses – Details, episodes & analysis

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Manipulating The Masses

Kaitlin McMillan & Zach Phillips

Business

Frequency: 1 episode/46d. Total Eps: 58

Kaitlin McMillan and Zach Phillips, Owners of McMillan & Phillips Creative Marketing Agency, use their experience in the advertising world to look through history at some of the most influential, problematic, and hysterical ways people have come under the mass influence by rulers, companies, political movements, and leaders of all types.

Get In Touch: info@mcmillanphillips.com

Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

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https://mcmillanphillips.com/manipulating-the-masses-podcast/
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Score global : 53%

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How Coachella Became Ground Zero for Instagram Culture

Wednesday, June 18, 2025 • Duration 01:14:18

Welcome back to Manipulating the Masses – the podcast where two marketers talk marketing and manipulation and how we're really good at both.

This week, we’re diving into the wild origin story and marketing evolution of Coachella, the festival that went from an anti-Ticketmaster rebellion to a $100M+ cultural phenomenon.

We’ll break down:

• How Pearl Jam vs. Ticketmaster sparked a movement

• Five facts you didn’t know about Coachella’s rise

• The marketing playbook: tiered pricing, experiential sponsorships, and influencer domination

• Why brands like Revolve, H&M, AmEx, and Absolut reshaped the desert experience

• How Coachella became ground zero for Instagram culture and the shadow economy of “off-site exclusives”

Uncover what Coachella can teach every marketer, founder, and content creator about building a brand with staying power.

Grab your flower crown — or at least your AirPods — and tune in to find out how main character energy, marketing genius, and perfect lighting turned Coachella into a business empire.

To learn more, visit our website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Manipulating The Masses – Details, episodes & analysis

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Manipulating The Masses – Details, episodes & analysis

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