Explore every episode of the podcast Making It. My Business.

Georgie swapped the fast pace of the fashion industry for something altogether slower — and built YogiPod, a brand making beautiful, handmade yoga props with a real lifestyle ethos behind them.

But getting there wasn't exactly zen.

In this episode Georgie shares the honest story of how she got here — the corporate burnout, the leap, the challenges of running a lean, niche business almost entirely on her own, and why slowing down turned out to be the whole point.

We talk about the power of storytelling, building a community from scratch, the reality of handmade and small-scale production, and how face-to-face events changed everything for her business.

Whether you're just starting out or knee deep in the juggle, there's something in this one for you.

In this episode:

• From fashion to yoga props — Georgie's journey
• The burnout that changed everything
• Building a brand around slow, handmade production
• Community, word of mouth and why events matter
• Managing growth without losing your mind

Making It. My Business. is hosted by Heather, founder of Salt & Chalk Studio. Find me on Instagram @saltandchalkstudio