Explore every episode of the podcast Making It in The Toy Industry | Start A Toy Business
| Title | Pub. Date | Duration | |
|---|---|---|---|
| #292: Toy Creators Academy Accelerator Coaching Call with Durratussharaf | 29 oct. 2025 | 00:33:37 | |
Youâve got a product idea that means the world to you⌠maybe itâs cultural, personal, or rooted in your own childhood traditions. But making it retail-ready without losing your mission? Thatâs the challenge. In this episode of Making It in the Toy Industry, Iâm coaching Durrat, Toy Creators Academy alum, Accelerator grad, and founder of Dcraftsource, a culturally-inspired craft kit brand built to celebrate every kid and every culture. It all started with one handmade Ramadan kit for her daughter. And now, her card-making craft kits for Eid, Diwali, Christmas, and birthdays are bringing diverse celebrations into homes, classrooms, and (hopefully soon!) retail stores. Hereâs what we talked about:
If you're trying to figure out how to go from maker to brand, or you're wondering how to bring more authenticity into your product line, this episode will inspire you to stop waiting and start building.
Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #291: Toy Creators Academy Coaching Call with Melanie Palmer | 22 oct. 2025 | 00:53:01 | |
Your toy is 90% done⌠for the fifth time. You keep playtesting, tweaking, second-guessing, and youâre convinced itâs not ready. But what if all that perfectionism is whatâs actually holding you back? In this episode of Making It In The Toy Industry, Iâm coaching Melanie Palmer, Toy Creators Academy alum and founder of Emmers, a joyful toy brand designed to help kids build emotional skills through stories, games, and play. With a psychology degree from Duke, an MBA from Harvard, and over a decade working in emotional education, Melanie had the passion and the credentials. But when it came time to create and launch a physical product? She quickly found herself overwhelmed, overthinking, and stuck in the playtesting loop. Inside Toy Creators Academy, she got the clarity, tools, and support she needed to stop spinning her wheels and finally bring her vision to life. Hereâs what we dig into:
If you're building something with purpose and wondering, "Am I doing this right?", Melanieâs story is proof that you donât need to rush, and you donât have to figure it out alone. Enroll today at thetoycoach.com/tca Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #290: Toy Creators Academy Coaching Call with Melissa Brody | 15 oct. 2025 | 00:54:42 | |
Big feelings deserve a safe space and sometimes, that space looks like a soft, huggable friend with swappable expressions and a whole lot of heartâŚeyes! In this episode of Making It In The Toy Industry, weâre opening up another coaching call episode featuring Toy Creators Academy alum Melissa Brody, a licensed therapist, entrepreneur, and new mom who turned her passion for emotional wellness into Emotipals, a plush toy line designed to help kids understand and express their feelings through play. Inspired by her late father, a pediatric neurologist, and grounded in her own clinical experience, Melissa created Emotipals to give children a tangible way to explore emotions. With 21 mix-and-match Velcro pieces, each Emotipals helps kids learn emotional vocabulary, empathy, and regulation, while bringing laughter and connection to the playroom or the therapy office. Youâll hear Melissa share:
Whether youâre in the thick of toy development or dreaming up your very first idea, this episode will remind you that clarity, connection, and community are key ingredients to growing a purpose-driven brand. Feeling inspired to bring your own toy idea to life? Learn more about Toy Creators Academy at www.toycreatorsacademy.com. Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #289: The TCA Journey Behind a Toy Empowering Kids to Choose Kindness with Jana Hallam | 08 oct. 2025 | 00:23:46 | |
A toy doesnât need to be loud or flashy to leave a lasting impact. The most meaningful ones teach kindness, spark empathy, and build something real in a childâs heart. That belief is what led todayâs guest to create a toy thatâs about so much more than play. In this special replay episode, weâre passing the mic to guest host Virginia Lette, who sits down with Jana Hallam, a Toy Creators Academy alum who felt the same way and turned that feeling into a mission-driven brand. After struggling to align with a well-known holiday tradition, Jana set out to create something that better reflected the values she wanted to teach her kids: empathy, emotional awareness, and the courage to be kind. Her solution? The Kindness Mouse, the debut product from Wonderwell Toy Company. Itâs a magical, story-driven play experience featuring a plush mouse, storybook, and activity cards that inspire kindness in young children through social-emotional learning. You'll hear the origin story of The Kindness Mouse and why kids instantly connect with this unlikely hero. We dive into how empathy, SEL, and the idea of âwiring them youngâ became the foundation of Wonderwell Toy Co. Jana shares how trusting her gut (and even starting over) was key to moving forward, how Toy Creators Academy helped her navigate product safety, playtesting, and manufacturing, and why community is essential when you're building a brand from scratch. Whether youâre dreaming up your first product or knee-deep in development, this conversation will remind you that a strong why is the most powerful tool a toy creator can have. Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #288: How an Industry Veteran Rebuilt His Toy Knowledge Through TCA with Gerardo Davila | 01 oct. 2025 | 00:27:33 | |
Every once in a while, I meet a toypreneur whose journey reminds me why I started this podcast⌠and todayâs guest is one of those people. In this episode, weâre bringing back the story of a Toy Creators Academy grad who went from leading sales at Mattel to launching a heartfelt plush brand thatâs changing bedtime for kids everywhere. Meet Gerardo Davila, the creator of Angelitos MĂĄgicos, a magical line of plush guardian angels that deliver encouraging messages to children overnight. What started as a way to comfort his own daughter turned into a product with purpose, backed by positive psychology and wrapped in cultural love. Even though Gerardo spent years in the toy industry, he still joined Toy Creators Academy to learn how to bring his vision to life. In this episode, he shares how the program helped him overcome the challenges of solo creation, especially in areas like packaging, retail strategy, and website optimization. Inside this episode:
Feeling inspired to bring your own toy idea to life? Learn more about Toy Creators Academy at www.toycreatorsacademy.com. Listen for these Important Moments!
Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #287: Looking Back at a TCA Alumâs Journey as a Game Designer with Chrissy Fagerholt | 24 sept. 2025 | 00:19:44 | |
You know I love celebrating a toypreneur's full-circle moment and todayâs episode is just that. We're revisiting the incredible journey of TCA alum Chrissy Fagerholt of EAP Toys and Games, from her very first appearance on this podcast to her latest game launch and ongoing success in self-publishing. This episode is a special highlight reel of Chrissyâs growth: from pitching her very first ideas at our Toy Creators Academy Virtual Pitch Event, to getting a game into Barnes & Noble, and even deciding to manufacture her own products. Youâll hear snippets from episodes 88, 131, and 239, packed with real-world insights to help you grow from creator to confident toypreneur. Chrissyâs journey is a reminder that growth in this industry doesnât happen overnight but every pitch, every prototype, and every connection adds up. These highlights will leave you feeling inspired, energized, and ready to take your next step. If this episode sparked something in you, it might be time to explore your own path in the toy industry. Join us inside Toy Creators Academy and start building the skills, confidence, and connections you need to bring your toy ideas to life. Learn more at www.toycreatorsacademy.comÂ
Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #286: 3 Surprising Ways To Use AI To Save Money In Your Toy Business | 17 sept. 2025 | 00:32:20 | |
Toy people, I see you. Youâre trying to run your business, deal with tariffs, build your brand, pitch your ideas, and maybe even answer customer questions at 3AM. But what if I told you that AI could actually help you make the most out of your time and money as you build your toy business? In this episode of Making It in The Toy Industry, Iâm breaking down 3 powerful and unexpected ways to use AI tools to save money, reclaim your time, and scale smarter even if youâre just getting started. Hereâs what weâll get into:
This episode will show you how AI can help you work smarter, stretch your dollars further, and keep your momentum going even when resources are tight. The truth is, we canât afford to ignore these tools, not when costs are rising and expectations are higher than ever. And if youâre ready to bring your toy or game idea to life with the help of AI, join me for my upcoming bootcamp on September 23rd at learn.thetoycoach.com/bootcamp Listen for these Important Moments!
Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #285: TCA Accelerator Coaching Call with Michael Harring | 10 sept. 2025 | 01:03:16 | |
Should you launch your toy on Kickstarter? Thatâs the question that weâre going to explore today. TCA alumni Michael Harring, launched Wayward Ghouls and his line of Squeaks toys on Kickstarter as what he says is âjust a test.â With the goal of $49,000, Michaelâs almost at 50% with a $19,000 pledge but he shared in our interview that for some reason, pledges have stalled. In this weekâs episode, youâll hear a real coaching call between Michael and myself, where we dig into whatâs actually working, what might be holding things back, and how to make progress when your audience is small and your campaign starts to stall. Iâll share why embracing âdone is better than perfectâ can move your launch forward, how even a tiny list can lead to big results, and how to tweak your offer without losing your creative vision. Plus, youâll get tips for building long-term IP loyalty, even on a budget. If you're planning to launch your toy on Kickstarter or wondering if you should, this is the episode youâll want to hear before you hit publish. Learn more at www.toycreatorsacademy.com Listen for these Important Moments!
Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #284: What the End of De Minimis Means for Toy Creators | 03 sept. 2025 | 00:36:08 | |
For years, international toy sellers had a semi-secret shortcut to ship goods under $800 tariff free. That shortcut? Gone. And if youâre not prepared, your business could feel it fast. As of August 29th, the De Minimis Exemption was officially eliminated for many international shipments to the U.S. The change, quietly confirmed by U.S. Customs and Border Protection, caused immediate disruption. Over 25 countries (including the UK, Germany, and Japan) paused shipments to reassess compliance. Platforms like Temu and Wish began overhauling logistics, while DTC creators abroad faced surprise duties, delays, and frustrated customers. In this episode of Making It in the Toy Industry, Iâm breaking down what the end of the De Minimis Exemption actually means for creators like you. This change isnât just about shipping fees and forms, itâs about who wins, who loses, and how you can thrive in a newly leveled playing field. Using a mind map, Iâll guide you through the four big areas impacted by this shift: the immediate chaos itâs caused, what strategies and tools are suddenly more valuable, what old tricks are now holding brands back, and whoâs rising to the top as this new landscape takes shape. This episode is a wake-up call and a strategic roadmap, all in one.
Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #283: 3 Costly Mistakes That Toy Creators Make with Factories | 27 aoĂťt 2025 | 00:27:42 | |
Iâll never forget the time I asked a factory to âjust move the pen and scissors down a littleâ on a packaging layout. What came back? A sample where the entire arrangement was totally rearranged and the design Iâd worked so hard on was completely off. Communicating with factories is one of the most exciting parts of the toy-making journey, but one vague email can lead to total toy-making mayhem. If youâre not specific, clear, and intentional with your feedback, even tiny comments can snowball into major delays, color mismatches, or products that completely miss the mark. In this episode of Making It in the Toy Industry, Iâm breaking down the three most common mistakes new toy makers make when working with overseas factories and how to avoid them with confidence. Inside this episode, youâll learn:
If youâve ever felt unsure about what to say to a factory, how to give feedback, or when to say âgo,â this episode is your crash course in clear communication and smart production practices. Itâs packed with tips that will save you serious time (and money) as you scale your toy business. Listen for These Important Moments
Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #282: Why Toy Companies Are Switching to Manufacturing in India with Joshua Punin | 20 aoĂťt 2025 | 00:49:10 | |
Even with the recent increased tariffs on India, many of my clients and students have been seeking out new factory partnerships in this country. For decades, China has been the go-to destination for toy production, and they are indisputably the best at producing high quality goods quickly, but what happens when rising costs, shipping delays, and shifting global policies force toy makers to look elsewhere? Thatâs the exact question that international toy expert and Source 4 India co-founder Joshua Punin has been exploring for the past 16+ years. With firsthand experience helping major brands expand across Asia and deep ties to Indiaâs emerging toy manufacturing scene, Joshua has become a powerful voice advocating for alternative sourcing strategies. In this episode of Making It in the Toy Industry, Joshua and I cover:
If youâve been curious about what it would really look like to source outside of China, or youâve heard whispers about India but didnât know where to start, this episode is your starting point. Hit play to discover new possibilities and learn what it really takes to make that shift.
Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #281: TCA Accelerator Coaching Call with Carrie Shaked | 13 aoĂťt 2025 | 00:59:54 | |
Building forts is a rite of passage for most kids and often the bane of organized parents. I can still picture my mom, coming home late from running her business, to find chairs flipped sideways, blankets draped across them, boxes forming doorways, and my brother and I, tucked away inside playing. It was 100% an eyesore to my parents and 1000% a safety hazard. That universal problem is exactly what architect and TCA Accelerator student Carrie Shaked, founder of Design Laughter, set out to solve. Her buildable fort system transforms messy blanket chaos into stunning, structurally sound cardboard domes that are easy to assemble, customizable, and beautiful enough to live in your living room. In this episode of Making It in the Toy Industry, youâll listen in on a real 1:1 coaching call with Carrie. We cover:
If youâve ever looked at your childâs chaotic fort and thought, Thereâs gotta be a better way, this conversation will remind you that thereâs room in the toy industry for your vision, too. Hit play on this episode to get inspired, and allow yourself to imagine bringing your unique idea to this industry. Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #280: TCA Accelerator Coaching Call with Courtney Smithee | 06 aoĂťt 2025 | 00:44:20 | |
Ever wondered why all baby toys are so bright and loud? all primary and neon colors? Aesthetic-focused moms are craving a change. In this episode of Making It in The Toy Industry, Iâm bringing you a powerful coaching session that spotlights someone who's filling that market opportunity. Playcor is a brand on a mission to make toys that look as beautiful as the homes they live in. Courtney Smithee, an interior designer turned toy inventor and student of Toy Creators Academy, is the founder of Playcor, a line of high-end, neutral-colored silicone toys that blend beautifully into modern homes. These arenât just kidsâ toys in a different colorway, but theyâre multifunctional age-appropriate playthings that double as home decor. Imagine a designer-quality scalloped bowl that doubles as a rattle, and decorative silicone balls that are both chic and safe for play. Thatâs Playcor. In this episode, youâll hear how Courtney is managing product development, navigating international factory communications while pregnant, and finding clarity in the chaotic early stages of launching a toy brand. We dig into her most challenging SKU, how sheâs simplifying her marketing strategy as a mom of three, and the major mindset shifts that helped her go from overwhelmed to intentional. Weâll also celebrate some BIG wins like the moment guests walked into her home, saw her toy prototypes on display, and didnât even realize they were toys. So if youâve got a creative idea and youâre wondering if it has a place in the toy world, let this episode be your sign. Tune in, get inspired, and imagine what you could create, maybe even inside Toy Creators Academy with me by your side. Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #279: TCA Accelerator Coaching Call with Kieche OâConnell | 30 juil. 2025 | 00:52:44 | |
The most innovative toy ideas Iâve ever seen come from people outside the toy industry. When I met Dr. Kieche OâConnell, the creator of Catoms, I was completely blown away. She found a way to merge her love of science and the periodic table into a collectible plush toy line. Kiecheâs deep understanding of chemistry and the unique traits of each element gave her the ability to create an expansive world of characters with complex personalities and traits that drive her brandâs storytelling forward. In this episode of Making It in the Toy Industry, Iâm sitting down with Kieche, a PhD chemist turned toy creator, who reimagined the periodic table as a world of personality-packed cat characters called Catoms, each inspired by the traits of real chemical elements. During our coaching session, we talk through the highs and lows of product development, how her experience in Toy Creators Academy and in TCA Accelerator Program helped her move from concept to physical toy prototypes, and why Catoms has so much potential in todayâs toy market. Youâll also hear about her Licensing Expo win, the mindset shift that helped her get over her fear of social media, and how authentic storytelling can transform the way you market educational toys to both kids and adults. Listen for these Important Moments!
Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #278: TCA Accelerator Coaching Call with Manish Punwani | 23 juil. 2025 | 00:53:33 | |
Ever feel like your toy or game idea is too niche or catch yourself wondering if youâve really got what it takes to break into the industry? Maybe youâve been sitting on a killer concept, or youâre already knee-deep in prototypes and second guesses. In this episode of Making It in the Toy Industry, Iâm chatting with TCA alum and current Accelerator student Manish Punwani, who proves that with the right guidance and a whole lot of passion, even the most unexpected game themes can find their place in the market. Manish shares his journey from working in merchandising to launching Cricket or Nothing, a suspense-filled, strategy card game that turns the classic sport of cricket into a brainy, poker-like duel. Youâll hear why he walked away from his first concept and instead went all in on cricket. We talk about what it really takes to prepare for a Kickstarter campaign and how you can start laying the groundwork now. Youâll also hear why tapping into passionate cultural communities is a genius launch, and how TCA coaching helped Manish see both his idea and his audience in a brand new light. This episode gives you a glimpse of what it really looks like to build a game from the ground up while learning, pivoting, and connecting with the right people along the way. If you want to be a part of Toy Creators Academy and get the opportunity to join the Accelerator as a graduate, visit toycreatorsacademy.com today.
Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #277: Game Pitching Tips From a Toy Industry Insider with Tanya Thompson | 16 juil. 2025 | 01:04:50 | |
Have you ever had a game idea pop into your head and thought, âThis could be huge⌠but how do I even pitch it?â Or maybe youâve been sitting on a finished prototype, wondering if itâs really âgood enoughâ to get in front of a big toy company. If youâve been dreaming of turning your game concept into a real product on shelves, this episode is made for you. In this episode of Making It in the Toy Industry, weâre bringing back an oldie but a goodie conversation that I had with Tanya Thompson, the Senior Director Inventor Relations and Innovation for Hasbro Gaming. With over 15 years of experience in the industry, Tanya started out as a math teacher before making the leap into the toy biz, and now sheâs the go-to gatekeeper for inventor-submitted game ideas at a major toy company. During our chat, Tanya breaks down exactly what it takes to pitch a winning game idea including what not to do. She shares what she looks for in a prototype, what your sizzle video must include, and how long it actually takes to get feedback once you pitch. Youâll also learn why being first matters, how many ideas they see each year (spoiler: it's a lot), and the number one mistake new inventors make when pitching. So if youâve ever dreamed of getting your game licensed or just want to level up your pitch game, grab a notebook and hit play. This episode is packed with the kind of insider knowledge that could turn your idea into the next family game night hit! Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #276: TCA Accelerator Coaching Call with Joanna of Fren Forest | 09 juil. 2025 | 00:43:45 | |
If you've ever wished you could sit in on a real coaching call inside Toy Creators Academy, todayâs your lucky day. This episode is part of a special behind-the-scenes series where I bring you inside the TCA Accelerator for a one-on-one strategy session with Joanna, the creator of Fren Forest. Joanna is a sculptural artist with a love for cozy characters, whimsical storytelling, and dreamy desk dĂŠcor. She went from quietly crafting mini clay creatures in her studio to fully funding a collectible toy on Kickstarter and this episode walks you through exactly how she made that leap. Youâll hear how Joanna turned her hand-sculpted characters into a collectible toy brand without a business degree or a marketing team. Weâll break down the smart moves that helped her hit 50% of her Kickstarter goal on day one, why she scrapped flocking to stay lean, and the tiny design detail she refused to give up (toe beans!). Plus, weâll chat about balancing creativity with business, exploring licensing, and using small media wins to build big brand momentum. Joannaâs journey is going to light a fire under your dreams and if youâve been wondering whether Toy Creators Academy (or its Accelerator program!) can really help someone go from concept to collectible, this episode proves that with the right tools, guidance, and grit⌠your toy dream is possible. Listen for these Important Moments:
Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #275: 3 Unmissable Lessons to Turn Your Hobby Into a Hit Game | 25 juin 2025 | 00:17:19 | |
Can your hobby become the next best selling board game? If youâve ever wondered how to turn your weekend hobby into something magical and marketable, this episode is your cheat sheet. In this episode of Making It In The Toy Industry, Iâm unpacking the gold that Elizabeth Hargrave, the brilliant mind behind Wingspan, dropped in our conversation from last weekâs episode so you donât miss a thing. Youâll discover why designing around real-life experience is the secret to a standout game, how Elizabethâs deep love for birding led to Wingspanâs immersive mechanics, and why tapping into the right creative community can level up your game from legal tips to pitch feedback. Plus, youâll hear the exact strategy Elizabeth used to land her first-ever game deal, including the simple practice method that helped her pitch with confidence and clarity. Youâll even hear a little brainstorm from me! Turning my salsa dancing obsession into a hypothetical board game and I promise itâll get your gears turning! Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #274: Turn Your Hobby Into a Best-Selling Board Game with Elizabeth Hargrave | 18 juin 2025 | 00:47:34 | |
What are your hobbies? I personally enjoy dance, specifically latin dance and often I wonder, âWhat if I could translate salsa dancing into a toy or game?â. Well today, weâre going to explore that possibility. Today my guest shares how she turned her hobby into a best selling board game! In this episode of Making It in the Toy Industry, Iâm joined by Elizabeth Hargrave, award-winning board game designer and co-founder of the Tabletop Game Designers Association. You might know her from her hit game Wingspan, which turned the world of nature and birdwatching into one of the most beloved engine-building games of all time. Elizabeth shares how she took her passion for the natural world and used it to build a meaningful and immersive game that fully translated the experience of birding. Our conversation today circles around how to accurately translate the âexperienceâ of doing various hobbies to a tabletop play pattern. In my opinion thatâs the secret sauce of how Elizabeth created such an incredible game on her first try. During this episode, we also talk about her upcoming game Sanibel, inspired by collecting seashells on the beach. A hobby so simple and a game so elegant, that Iâm sure youâll find yourself inspired to build a tabletop experience based on your hobbies.
Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #273: The Tabletop Game Licensing Blueprint that Closed Major Deals with April Mitchell | 11 juin 2025 | 00:27:55 | |
Licensing a tabletop game doesnât require years of experience or a perfectly polished prototype. What it really takes is a strong idea, a strategic approach, and the confidence to put yourself out there. How did she do it? April shares the creative system and pitching approach that helped her get those deals signed, all while co-creating a powerful resource for other game inventors , the Tabletop Game Design Masterclass with industry veteran Ed Gartin. Youâll hear how a simple name like âPizza Pieâ sparked a full-blown licensing deal, why maintaining a pipeline of game ideas helps you license faster, and the key differences between virtual and in-person pitching that can make or break your chances. Youâll also discover what to do when a game isnât clicking with playtesters, how to successfully collaborate with other designers, and why long-term momentum in licensing comes from strategy, not luck. Listen for These Important Moments:
Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #272: How Labubu Became The Most Wanted Plush in the World | 04 juin 2025 | 00:36:16 | |
It started with a fuzzy little monster, hiding in the pages of a picture book inspired by Nordic fairy tales. She wasnât famous. She didnât have a movie deal. But when one K-pop superstar hugged her on Instagram⌠everything changed. This week on Making It In The Toy Industry, Iâm diving into the jaw-dropping rise of Labubu, the âugly-cuteâ character from POP MART that took the toy world (and TikTok) by storm. From a picture book to plushies on Birkin bags, this fuzzy fanged friend is a case study in viral success. And today, Iâm telling you exactly how it happened. It all started with a single Instagram Story where BLACKPINKâs Lisa was hugging a giant Labubu plush. No paid campaign, no official launch. Yet within days, stores were selling out, TikTok was flooded with unboxings, and POP MART was on its way to making $1.6 billion in 24 hours. This episode breaks down exactly how that viral moment spiraled into global demand and what POP MART did next to fuel the frenzy. From city-exclusive blind box drops that had fans lining up before sunrise, to high-fashion collabs that turned this plush into a statement piece, this is a real-world case study in smart scarcity, community-first branding, and emotional design. The Labubu story proves that a toy doesnât need IP power or Hollywood backing to go big, it just needs to tap into the right emotions, channels, and timing. Letâs unpack how. Launching your first collectible line or planning your next product drop? This episode is packed with clear, actionable strategies to help you build hype, grow a loyal audience, and get ready in case your brand's viral moment hits next. Donât miss this breakdown of one of the most exciting toy business case studies in recent history.
Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #271: Email Marketing Rules You Canât Break | 28 mai 2025 | 00:40:46 | |
Are you sleeping on the money-making magic of your email list? If you've been pouring all your energy into TikToks, Reels, and likes⌠hold up. Because while social media might be where the buzz is, your email list is where the buying happens. Itâs your direct line to superfans, curious retailers, and future customers who actually want to hear from you. In this episode of Making It In The Toy Industry, Iâm breaking the idea that email marketing doesnât work anymore and showing you exactly why itâs still one of the most powerful ways to grow your toy or game brand when itâs done right. Youâll hear highlights from a special masterclass I taught on email marketing, where I'm sharing a few of my favorite strategies to help you turn your email list into a sales-driving, brand-building powerhouse. From figuring out what your audience actually wants to hear, to the surprising shift big brands are making in their emails â youâll walk away with fresh ideas, practical tools, and a whole new outlook on email marketing. Oh, and yes... weâll talk about subject lines that actually get clicks. So if youâve been wondering, âAm I doing enough with my emails?â or âWhere do I even start?â, this episode is your ultimate blueprint. Ready to write better emails, sell more toys, and keep your brand top-of-mind (without relying on social media algorithms)? đ Then hit play, take notes, and letâs level up your email marketing game together! Listen For These Important Moments:
Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #270: The Pricing Strategy Thatâs Getting Buyers to Say YES | 21 mai 2025 | 00:19:38 | |
What if your toyâs price point was the only thing standing between you and a âyesâ from a major retailer? Youâve got the product, the mission, and maybe even a booth at Toy Fair but if buyers are walking by without placing orders, it might not be your toy thatâs the problem⌠it might be the price. In this episode, youâll hear how one Toy Creators Academy alum adjusted her pricing to better meet buyer expectations and how that decision opened the door to more retailer interest and shelf space. Iâm sharing a powerful conversation I had at Toy Fair with Samantha Ong, founder of Joey Dolls â the Worldâs Most Diverse Asian Doll brand. Before launching her toy line, Samantha was a professional photographer, and now sheâs built a brand that's not only beautiful, but mission-driven and retail-ready. Youâll hear how she made her debut in the toy space through the Toy Creators Academy Showcase, and how sheâs now taking Joey Dolls to a whole new level, earning serious interest from retailers. Youâll learn how to use trade shows to gather feedback that helps refine your pricing and packaging strategy, the exact price point that helped Samantha grow her product line, and which packaging details buyers actually care about. Weâll also get into how working with reps and consultants can seriously boost your visibility at trade shows and Samantha opens up about the lessons she learned and what she really wishes she knew before setting up her very first Toy Fair booth. Hit play and find out how a smart pricing pivot and trade show prep made all the difference for this toy creator.
Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #269: Thinking Differently About Toy Production with Lisa Doiron of Basic Fun | 14 mai 2025 | 00:15:57 | |
Before we dive into one of the most creative plush lines Iâve ever seen, we need to talk about something serious â TARIFFS. In this episode of Making It in The Toy Industry, Iâm kicking things off with an urgent update about the current U.S.âChina tariff situation and how it could affect your toy business. Iâm sharing what I would do right now if I were launching a toy brand from scratch and why diversifying your manufacturing isnât optional anymore, itâs essential. Then, I take you inside my exclusive Toy Fair interview with Lisa Doiron, VP of Global Brand Marketing at Basic Fun. Lisa introduced me to ThreadZ, a limited-edition plush line that taps into Gen Alphaâs love of individuality and that âget-it-before-itâs-goneâ energy. ThreadZ is made with excess fabrics, which means each drop is limited-run and totally unique. Designed to feel fashion-forward and one-of-a-kind, this plush line taps perfectly into Gen Alphaâs craving for self-expression. Itâs also a brilliant example of how big brands like Basic Fun can rethink traditional production models in smart, sustainable, and trend-savvy ways. Youâll hear why itâs time to rethink your manufacturing game, how to make your toy line tariff-proof and flexible, what Gen Alpha really wants, and how you can steal a genius small-batch strategy from a big brand and make it your own. If youâre ready to future-proof your toy biz and get inspired by one of the freshest plush concepts on the market, this episode is for you! Hit play now and get inspired by a big-brand strategy you can actually use!
Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #268: The Truth Behind Being a Game Inventor with Jeremy Posner | 30 avr. 2025 | 00:45:00 | |
Behind every âyesâ in the toy industry, thereâs a mountain of ânoâs,â countless hours of hustle, and more trial and error than most people expect. At one point, he came close to walking away from it allâuntil a single line from an episode of Bluey reminded him that making games was exactly what he was meant to do. In this episode Making It In The Toy Industry, Iâm joined by the incredibly talented Jeremy Posner, owner of Shenanigans Toys and Games, the inventor behind hit games like Beagle or Bagel, Bears in Barrels, and Piggy Piggy. Heâs been named to the Mojo Nation 100 SIX times, won Game Innovator of the Year at the TAGIEs, and has worked with some of the biggest names in the toy industry like Hasbro, Mattel, and Spin Master. But here's the plot twist: it took Jeremy EIGHT years to meet his royalty goals. And thatâs after winning major awards and getting meetings with big companies right out the gate. Youâre gonna hear why just licensing a game doesnât mean youâve made it, what really makes a game âsellableâ to toy companies, and why most ideas just donât cut it. Jeremy also explained the real deal with royalties or advances, and how long it actually takes to see a check. He even shared how he trained his brain to be more creative (yes, thatâs a thing!). Dreaming of creating the next game night hit or just curious what it really takes to make it in toys and games? Hit play and steal a few smart moves for your next big creative leap.
Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #267: Winning a TOTY Award and Scaling a Toy Business Through 3D Printing with Solobo Toys | 23 avr. 2025 | 00:47:57 | |
Can 3D printing really replace traditional toy manufacturing? One founder says âabsolutelyâ and sheâs got the award to prove it. In this episode, Iâm chatting with the amazing Courtney Peebles, founder of Solobo Toys, about how she won a TOTY Award for her hit plush toy, Emotional Baggage, and how rising manufacturing challenges pushed her to transform her business using 3D printed toys. Courtney gets real about the challenges she faced with manufacturing overseas, and how jumping into 3D printed toys helped her reduce costs, improve margins, and take back control of her production. Even better? She did it all while staying true to her brand's mission: creating inclusive toys that help kids express their emotions and feel seen. Weâll talk about how 3D printing can help small toy brands build profitable direct-to-consumer businesses, the exact steps Courtney took to pass essential safety testing, and why sustainable manufacturing with 3D printers is more accessible than you might think. Youâll also hear how winning a TOTY Award for her plush toy, Emotional Baggage, boosted both her visibility and sales and what it really takes to scale a toy business with limited resources. If youâve ever dreamed about taking your toy idea from sketch to shelf without a big factory or warehouse, you need to hear this one! Listen now and let Courtneyâs story inspire your next step in the toy industry.
Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #266: NY Toy Fair 2025 Exclusive Interview with Sharon Price John | 16 avr. 2025 | 00:43:46 | |
âThere are no tired brands, just tired marketers.â That quote alone has been living rent-free in my head since this interview. It has challenged me to take a look at my own brand and ask, am I doing everything I can to keep it thriving? In this episode, Sharon Price John, President and CEO of Build-A-Bear Workshop and Chairwoman of the Toy Association, shares how she turned around a failing classic brand, and ushered it into a new era of profitability and heart. Sharon walked me through her approach to brand transformation, from how she finds hidden profit in the smallest details to how she leads with data, with a focus on building resilience even through the toughest times. Sharon is a master of reframing for a positive mindset. When the pandemic hit, she renamed her daily team meetings from âCOVID callsâ to âsuccess calls.â And that mindset shift worked wonders. 2021 became Build-A-Bearâs most profitable year ever. If youâre sitting on a brand that you know has potential but youâve been feeling stuck on how to help it gain momentum, this episode will certainly give you a new perspective.
Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #265: Navigating the Tariff Changes in The Toy Industry | April 2025 | 09 avr. 2025 | 01:04:01 | |
Is it time to stop manufacturing overseas? Or are these tariffs just temporary chaos? In this episode we're talking about the massive new tariffs shaking up the toy industry and what they mean for your bottom line. With import costs from China jumping up to 54% April 2nd, and a potential 104% threat looming over the horizon, toy creators everywhere are wondering what to do next. Should you absorb the cost? Raise prices? Cancel a launch? Shift production? Iâll walk you through whatâs really happening, whatâs coming next, and how to make a smart move without panicking. On April 4th, I held a Tariff Toy Talk for Toy & Game Creators where we could get together and discuss what to do in light of the Trump administration's tariffs that are decimating our economy, and threatening the life of the toy industry. Since so many of you reached out wanting to hear the recording, I thought it would be best to make this talk readily available on this podcast. Tune in to hear from other toy people just like youâcreators, inventors, and business ownersâwho joined me to share their questions, insights, and real-life experiences going through this rollercoaster. From surprise $9K tariff bills to last-minute Kickstarter cancellations and creative shipping workarounds, youâll get insights from the front lines.
Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #264: NY Toy Fair 2025 Exclusive Interview with Purryfuls | 02 avr. 2025 | 00:25:28 | |
Have I ever told you that Iâm allergic to cats? Well, lucky for me I recently met Katharine Burke, the creator of PurryFuls, a purring plush cat that is designed for on demand comfort that only a purring cat can provide. Katharine left a high-stress tech job to build Purryfuls, and in todayâs episode she shares exactly how she went from zero toy product experience to debuting her brand at New York Toy Fair and getting featured in Forbes! In this episode we go into detail about the skills that Katharine had to develop to create her first prototype, and why those skills likely saved her thousands of dollars. If youâre interested in hearing a case study of a fellow startup toy entrepreneur taking a leap of faith on their toy product, give this episode a listen.
Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #263: NY Toy Fair 2025 Exclusive Interview with Cameron Ring | 25 mars 2025 | 00:21:56 | |
With over 13,000 followers on TikTok and millions of video views, Lost Boy Entertainment is forging a new path for launching a successful game brand. To continue our New York Toy Fair 2025 interview series, I sit down with Cameron Ring, co-founder of Lost Boy Entertainment. Lost Boy Entertainment is a rising game company that started with just 500 copies of their first game in 2020 and now has products online and in major retailers. The company is composed of 3 cousins who handle everything from designing games to shipping orders and marketing. In our talk Cameron shares how they started small on Amazon, shipping games from their garage and how they eventually expanded into retail. This episode is a great 101 on the power of identifying a market gap, filling a need, and self funding your launch. If youâre considering a show like New York Toy Fair might be the best next step for your brand, listen in on why rushing in too soon could actually hurt your business. My favorite takeaway from this interview with Cameron revolves around distribution channels, but youâll have to hit play to find out exactly what was so insightful about that conversation. Listen for These Important Moments!
Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #262: NY Toy Fair 2025 Exclusive Interview with Hootenanny Games | 19 mars 2025 | 00:26:30 | |
Have you ever wondered what itâs like to run a business with your spouse? Is it all fun and games, or does every dinner conversation turn into a boardroom meeting? Do you get to celebrate the wins together, or do you find yourself debating packaging details at 10 PM on a Friday night? I was so curious about this dynamic that I sat down with Alex and Whitney Kimerling, the husband-and-wife team behind Hootenanny Games. But instead of just interviewing them together, I decided to interview them separately, asking them the exact same questions! Alex and Whitney have built a thriving inventor-driven game company, and in this episode, they share what itâs really like to run a business together, how they develop games, and why they love working with inventors. Youâll get an inside look at both the best and hardest parts of running a toy business with your spouse. Youâll learn why Hootenanny Games exclusively licenses inventor-created products and what they look for in a game pitchâplus how you can pitch to them. If youâve ever thought about inventing board games or working in the toy industry, you donât want to miss this one! And if youâre curious whether Alex and Whitneyâs answers matched up⌠youâll have to listen and find out. đ Listen for These Important Moments!
Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #261: NY Toy Fair 2025 Exclusive Interview with Thin Air Brands | 12 mars 2025 | 00:41:15 | |
Are tariffs here to stay or not? That was the hot topic at New York Toy Fair 2025, and trust meâitâs still got the toy industry buzzing. In Q1 of 2025, the Trump administration announced a 20% tariff on Chinese imports, and with 80% of all toys made in China, manufacturers, retailers, and consumers are all bracing for impact. So, who's really going to absorb these extra costs? Will factories take the hit? Will retailers adjust their pricing? Or will consumers end up paying the price? Inspired by a thought-provoking LinkedIn post from Mike Searls, founder of Thin Air Brands, we sat down for a post-Toy Fair deep dive into how these tariffs will shake up the toy industry. Mike brings over 30 years of experience to the conversation, and heâs seen the industry survive some major shake-ups before. In this chat Mike breaks down: đĽ Why Chinese factories canât absorb the tariffs, and what that means for production đ How major retailers are pivoting their strategies to stay competitive âď¸ If companies should rush their products to market before the tariffs take full effect đ Shifting buyer patterns at Toy Fair 2025 This episode is part of our New York Toy Fair Interview Series, our conversation ends with a closer look at the recent show. Find out what might you expect from Toy Fair moving forward, by hitting play on this episode. Listen For These Important Moments
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| #260: NY Toy Fair 2025 Exclusive Interview with Jayson Esterow & Gavin Lawler | 05 mars 2025 | 00:28:59 | |
After four days of running (literally) from booth to booth, taking meetings, and soaking in the latest trends, Iâm here to give you an inside look at what went down at New York Toy Fair 2025. If you missed New York Toy Fair or couldnât see everything, check out this first episode of NY Toy Fair 2025 Exclusive Interview Series. Over the next month and a half, Iâll be taking you inside the show floor for exclusive interviews with toy designers, licensors, CEOâs, entrepreneurs and inventors who are Making It In The Toy Industry! In this episode, Jayson Esterow, President of License 2 Play Toys, shares how he turned a viral trend into a major licensing deal with Jeep. If youâve ever heard of Jeep Ducking, you know how passionate Jeep owners are about their community. Jayson saw an opportunity to take this organic, fan-driven movement and transform it into an officially licensed toy line. Gavin Lawler, Creator of Deddy Bears, fresh off his TOTY win for Collectible of the Year, opens up about the challenges of breaking into the toy industry and how he used his F.B.O. (First, Best, Only) formula to develop a product that stands out. Plus, we dive into his major collaboration with Liquid Death and why identifying white space in the market is the key to launching a toy brand that captures attention and drives sales. Listen now for quick and in depth lessons on toy licensing, product innovation, and winning toy awards. Listen for these Important Moments:
Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #259: How to Maximize Your Experience at Toy Fair New York 2025 | 26 fĂŠvr. 2025 | 00:42:26 | |
So, youâre going to Toy Fair New York this year, but you arenât sure youâre making the most of your trip? Itâs true, without a solid plan, walking into Toy Fair New York can be completely overwhelming. You can easily get lost in a few friendly conversations, pass too much time playing with toys at welcoming booths, and end up missing opportunities to grow your business, or sell your ideas. Once you walk through the doors of the Javits Center, the impact of the show is bound to hit you. So letâs take a little time to pre-plan and make this show a success for you. In this episode, weâre going to break down a game plan to navigate New York Toy Fair with a focus on achieving specific goals that will grow your business. Whether youâre an exhibitor, inventor, retailer, or media professional, this episode includes five essential strategies to keep you focused, energized, and hopefully leaving Toy Fair with real opportunities. Find out how you can get your hands on my Toy Show Planning Assistant GPT, for an AI show planner, packing list, and event research tool. Listen For These Important Moments
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| #258: 3 Ways To Grab Buyer Attention and Land More Deals at Toy Fair | 19 fĂŠvr. 2025 | 00:21:35 | |
Letâs be realâToy Fair is chaotic. Buyers are rushing from booth to booth, seeing hundreds of products. If you want them to stop, pay attention, and actually care about your toy or game, your pitch needs to do more than just explain your productâit needs to demand attention.
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| #257: How To Win Over Buyers at Toy Fair with Barry & Jason | 12 fĂŠvr. 2025 | 00:47:24 | |
New York Toy Fair is just around the corner and if youâre preparing to launch your toy or game at this event, learn this lesson: it WONâT sell itself! Buyers see hundreds of pitches, and even the best ideas can get lost in the noise. The real secret? Itâs not just what you pitch, but HOW you pitch it. So, how do you make buyers stop, pay attention, and want to play? Thatâs exactly why Iâm bringing back an episode with Barry McLaughlin & Jason Lautenschleger, who share how to pitch and stand out at New York Toy Fair. In this episode of Making It In The Toy Industry, Barry & Jason share their wildest Toy Fair pitch stories, including the time Jason literally proposed with Game Night in a Canâand walked away with a deal! These longtime friends (who have competed on 11 game shows together) have mastered the art of pitching with energy, humor, and theatrics to grab buyersâ attention. From landing deals with Goliath Games and PlayMonster to turning trade show pitches into full-blown entertainment, their unique and fun approach proves that showmanship sells. Barry & Jason reveal how mini-games during a pitch can instantly engage buyers, and how reading body language cues (like the "surprise inhale" and âwriting the nodsâ) can help you close the deal faster. Plus, they explain why not knowing all the rules of the toy industry actually helped them innovate. If youâre prepping for Toy Fair or looking to level up your pitch game, this episode is full of must-know strategies. Learn how to grab attention, keep buyers engaged, and turn a pitch into an unforgettable experience. Put on your headphones and get ready to SELL MORE TOYS!
Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #256: Why Weâre Not Surprised About The DEI Rollbacks | 29 janv. 2025 | 00:33:45 | |
Polarizing topic incoming... DEI. When The Toy Coach was picking up steam, many people told me a focus on DEI and being black would be to the benefit of my business. There were so many opportunities to speak on and about diversity and struggle as a person of color that it was hard to feel justified looking the other way at those opportunities. My instincts told me that the DEI initiatives and opportunities offered, while tempting, were not solid ground to build a business uponâŚ.and unfortunately, I was right. This episode explores my personal feelings about the DEI initiative rollbacks that started with the US federal government and spilled out into a few corporations, how we feel, what we think, and what weâll do now. Be sure to check the show notes for links to black-owned businesses you may be interested in buying from. Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #255: 5 Lessons to Take You From Hidden Genius to Rising Star Toy Inventor | 22 janv. 2025 | 00:28:38 | |
Letâs face it: toy brands get almost ALL the glory, but the inventors behind the productâpeople like youâdeserve the spotlight too. In this episode of Making It in the Toy Industry, Iâm sharing 5 lessons to take you from hidden genius to rising star, inspired by my own experience and my recent convo with Tim Walsh, inventor of âBlurt!â. Weâre talking about why advocating for yourself matters (yes, you can request your name on the box), how to time your ideas to ride the perfect trend wave, and why pitching just one idea is a rookie mistake. (Spoiler: you need a whole pipeline of concepts.) Iâll also give some insight into how to spot the white space in the market, using data-focused tools and cross-industry trends. Hit play if you agree with me and Tim Walsh that toy and game inventors are criminally unrecognized. đ
Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #254: This Game Unites Boomers to Gen Alpha and It All Started in a Third-Grade Classroom with Tim Walsh | 15 janv. 2025 | 00:49:20 | |
What if a simple classroom activity could unite generations across decades? In this episode of Making It in the Toy Industry, weâre celebrating 30 years of Blurt with its inventor, Tim Walsh, and uncovering the incredible story behind the game that connects Boomers to Gen Alpha. Discover how a third-grade classroom exerciseâreading dictionary definitions aloudâsparked the creation of a timeless game thatâs built kidsâ vocabularies, brought families together, and even supported memory retention for older adults. Tim takes us through the evolution of Blurt, from its humble beginnings as a prototype called DeFUNitions to becoming a household staple. But this episode isnât just about one game. Itâs about the unsung heroes of the toy industryâinventors who remain âcriminally unrecognizedâ despite shaping cultural phenomena like UNO and LEGO. Tim and I explore why toy creators deserve the same recognition as musicians and authors, how Euro games are leading the way in celebrating designers, and what the industry can learn from them. Tim also shares invaluable lessons for aspiring toy creators: why resilience and persistence are critical, why timing can make or break a product, and why you should always focus on generating multiple ideas instead of pinning your hopes on just one. Youâll also hear how toys like Operation have inspired careers in fields like healthcare and engineering and how play is essential for creativity, connection, and overcoming lifeâs challenges. Whether youâre a toy enthusiast, an entrepreneur, or someone who values the power of play, this episode will leave you inspired to think differently about toysâand the brilliant minds behind them. Listen for these Important Moments!Â
Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #253: 4 Key Lessons to Launch and Scale Your Toy Business While Juggling a 9-to-5 | 08 janv. 2025 | 00:26:15 | |
Building your dream toy business while working a 9-to-5 might be overwhelming, but with the right mindset and a dash of creativity, you can take small, actionable steps to turn your big ideas into reality! Itâs all about getting scrappy, seeking unfiltered feedback, and spotting opportunities to stand out from the crowd. In this episode of Making It in the Toy Industry, host Azhelle Wade shares the four key lessons inspired by her previous interview with Ron Weizman, the co-founder of South Beach Bubbles, that will help you launch and scale your toy businessâeven if youâre working full-time. Youâll hear why itâs okay to get scrappy with your first orders, why honest and harsh feedback is the secret weapon for creating products that will strike an impact on your target market, and how to identify âwhite spaceâ in even the most crowded markets. Youâll also hear why launching your product before itâs perfect is definitely okay and is necessary for your toy or product to thrive. This episode walks you through practical tips like using local shows to test your product, leveraging unfiltered feedback to improve your designs, and finding opportunities to innovate in competitive categories. If youâre dreaming of creating your first toy or looking for strategies to grow, this episode gives you the tools to take your toy business to the next level, one small, strategic step at a time!
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| #252: How One Companyâs Bubble Toy Got Nominated For A Major Toy Award with Ron Weizman | 01 janv. 2025 | 00:36:57 | |
The highest honor your toy can get in this industry is the Toy of the YearÂŽ (TOTYÂŽ). This award is so coveted, that just a nomination alone has been said to boost sales and recognition of the brands lucky enough to earn one. A TOTY win can trigger a flood of retailers knocking on your door, desperate to get your product on their shelves. So what does it take to get a TOTY nomination? Thatâs what weâre breaking down in todayâs episode. In this episode, Ron Weizman, co-founder of South Beach Bubbles shares how a simple idea to get his kids off screens turned into a thriving toy business focused on outdoor play. Ron shares how his team turned classic bubble play into the never-before-seen Poppin Colorz line, and how it made its way to be nominated at the 2025 Toy of the YearÂŽ (TOTYÂŽ) Awards. Ron opens up about the scientific challenges of making stain-free colored bubbles, how to stand in a crowded toy market, and why waiting for perfection isnât always the best move for your idea. If your eye is on a future TOTY nomination, this episode is one you canât miss.
Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #251: Write Click-Worthy Email Subject Lines For Your Next Toy Pitch: Extended | 25 dĂŠc. 2024 | 00:32:13 | |
Struggling to get your toy pitch noticed? đ In this episode of Making It In The Toy Industry, host Azhelle Wade reveals the secrets to crafting email subject lines that grab attention and boost your chances of success. Learn the powerful 'Four Uâs' formulaâUrgent, Useful, Unique, Ultra-Specificâand discover proven tips to make your emails stand out in crowded inboxes. From real-life examples of high-converting subject lines to bonus tips on emojis and formatting, this episode is packed with actionable advice to level up your email game. Tune in and learn how to write toy pitch emails that get clicks, opens, and results! đŻâ¨
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| #250: The Art Of Toy Photography with Mitchel Wu: Extended | 18 dĂŠc. 2024 | 00:47:53 | |
Ever wondered how toys come to life through photography? đ¨â¨ Mitchel Wu, an acclaimed toy photographer known for his brilliant use of motion and emotion in toy imagery, joins Azhelle Wade in this episode to unravel the magic behind his spectacular work with major clients like Marvel, Disney, and Hasbro. Learn how he transitioned from a mundane consumer products career to mastering the niche of toy photography, and get insights on making your own products come alive through powerful visuals. Tune in to hear Mitchelâs tips on creating engaging toy stories, using practical effects, and carving out a unique creative style in the competitive field of photography. Explore how storytelling can elevate your social media content and discover why specializing can make all the difference in your professional journey. From Toy Story-inspired setups to creating dynamic scenes for top brands like Disney and Mattel, Mitchel reveals the secrets behind his craft. Learn how he turned a hobby into a thriving career, why storytelling is at the heart of his work, and his tips for creating scroll-stopping images. Donât miss this inspiring episode!
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| #249: 7 Tips To Improve Your Virtual Toy Pitch: Extended | 11 dĂŠc. 2024 | 00:46:12 | |
Ready to turn your toy ideas into marketable products but feeling lost in the world of virtual pitching? đ Donât worry, this episode is definitely for you! In this episode of Making It In The Toy Industry, host Azhelle Wade drops all the tips you need to nail your next virtual toy pitch. Discover why energy is your secret weapon, how to create an unforgettable sizzle video, and why personalizing your pitch can set you apart. Plus, weâll discuss common mistakes to avoid, from outdated visuals to poor storytelling, and show you how to create a polished and professional presentation that leaves a lasting impression. If youâve ever wondered how to connect with toy companies virtually, keep your audience engaged, and follow up effectively, this episode is packed with actionable advice to help you succeed. Stay tuned for bonus tips on building relationships and tools to make your pitches stand out. đŻđ Donât miss outâhit play and letâs make those toy dreams happen! ⨠Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #248: Breaking Through Barriers in Childrenâs Book Publishing with Charles George Esperanza: Extended Cut | 04 dĂŠc. 2024 | 00:52:21 | |
Ever wonder how a kid from the South Bronx grew up to be a superstar children's book author and illustrator? đ In this episode of Making It in The Toy Industry, join host Azhelle Wade as she chats with Charles George Esperanza, the creative mind behind Boogie Boogie Yâall! đ¨đ From dreaming of drawing comics to becoming a HarperCollins author, Charles shares his journey full of ups, downs, and plenty of surprises. He shares how he turned "no" into motivation, why his vibrant oil-painted illustrations are changing how we see graffiti, and his creative tricks for making big waves in publishing. Tune in to hear his inspiring story and grab some tips on making your own creative dreams come true! â¨
Popular Masterclass! How To Make & Sell Your Toy Ideas | |||
| #247: How to Fix Whatâs Not Working in Your Toy Business with Tyler Turk | 27 nov. 2024 | 00:37:58 | |
How do you pivot your toy business when your current model isnât working? In this episode of Making It in the Toy Industry, Azhelle Wade chats with Tyler Turk, founder of Crated with Love, about his journey from subscription box entrepreneur to retail board game powerhouse. When Tylerâs subscription box business skyrocketed during the pandemic, it seemed like a dream come trueâuntil the workload became unsustainable. Thatâs when he made a bold decision to pivot to selling one-off products, a shift that transformed his business into a retail success story. Tyler shares how he tackled the challenges of transitioning from subscriptions to board games, landed his products in major retailers like Barnes & Noble, and mastered the art of adaptability in a competitive market. Whether you're looking to refine your toy business, connect with retailers, or learn how to pivot your brand to match market needs, this episode offers invaluable insights for creators, entrepreneurs, and industry professionals alike. Learn Tylerâs strategies for navigating manufacturing, retail partnerships, and scaling your business without burnout. Donât miss the practical tips and inspiring lessons from this episode! đ
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| #246: How AI is Making Toy Innovation and Pitching Easier Than Ever Before with Azhelle Wade | 20 nov. 2024 | 00:38:06 | |
Are you skeptical about integrating AI into your toy business? In this episode of Making It In The Toy Industry, host Azhelle Wade, also known as The Toy Coach, shares her AI expertise from this year's People of Play Innovation Conference and ChiTAG - Toy and Game Fair in Chicago, where she presented her talk on 'How AI is Making Toy Innovation and Pitching Easier Than Ever Before.' Youâll see firsthand how AI can significantly 10x your toy development process with a custom GPT solution. Azhelle talked about identifying bottlenecks, researching AI tools, and planning, testing, and training your team to implement AI effectively. Take advantage of learning the five-step process to integrate AI seamlessly while preventing the pitfalls. Watch the full episode to understand how to employ AI from idea generation to creating compelling visuals and pitches that can streamline and potentially level up your toy business.Â
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| #245: Crazy Aaronâs Secret Formula for Perfect Putty with Aaron Muderick | 13 nov. 2024 | 00:48:32 | |
Have you ever wondered how a simple office toy evolved into a toy phenomenon? In this episode of 'Making It In The Toy Industry', host Azhelle Wade sits down with Aaron Muderick, the creative mind behind Crazy Aaron's Thinking Putty. From a child's love for tinkering to creating a renowned brand, Aaron's journey is a testament to innovation, persistence, and passion. He discusses the importance of staying connected to your audience, maintaining product quality, and the critical lessons learned in balancing growth and focus. Learn about the unique steps of toy design, the challenges of innovation, and what it really takes to succeed in the competitive toy industry. Aaronâs insights offer a behind-the-scenes look at toy development that every aspiring creator and toy enthusiast will love. From inspiration to production, this is an episode you donât want to miss!
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| #244: Choosing The Right Crowdfunding Platform For Your Launch with Lisa Ferland | 06 nov. 2024 | 00:41:52 | |
Have you ever wondered what it takes to successfully launch on a crowdfunding platform? Many creators go to the world of crowdfunding believing it's simply about having a great idea and posting it online. However, there's far more strategy involved than we realize. The process requires meticulous planning, audience engagement, and a strong narrative to capture backers' hearts and minds. In this episode of Making It In The Toy Industry, host Azhelle Wade talks with Lisa Ferland, a seasoned crowdfund consultant who has helped raise over $1 million for creators on platforms such as Kickstarter, BackerKit, and Indiegogo. Lisa shares tips on everything from evaluating if crowdfunding is right for you, to understanding the importance of community, and the critical role of storytelling in the toy industry. Discover why the pre-launch phase is crucial and learn specific strategies to keep backers engaged throughout your campaign. Listen to the full episode to absorb these insights and moreâperfect for both seasoned and aspiring creators! Listen For These Important Moments
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| #243: Vendors VS Sales Reps: A Storytelling Sales Showdown with Tres Patten and Rachel Jones | 30 oct. 2024 | 00:49:15 | |
Ever wondered how to truly captivate buyers in the toy industry? Or why do some sales pitches fall flat even when the product is amazing? In todayâs episode, we will talk about the magic of storytelling in the toy industry! Weâll cover how sales reps and vendors approach things differently, plus the secrets to crafting pitches that go beyond a quick sale and build lasting customer relationships. Discover how storytelling can be the key to success in this highly competitive toy market. Join us in this storytelling showdown with our guests, Tres Patton and Rachel Jones! Tres reveals techniques for crafting a compelling brand story, while Rachel discusses the importance of seeing through a child's eyes and building long-term relationships. Learn the art of maintaining passion, educating retail partners, and ensuring your product stands out. This episode is a must-listen for anyone in toy sales whoâs ready to level up through the art of storytelling!
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