Making Good: Small Business Podcast – Details, episodes & analysis

In this special solo episode, I share some personal reflections and life updates that have been on my mind lately. From navigating a new season of motherhood, to letting go of my beloved retail store and making big changes like rebranding my stationery business, I’m diving into how life, business, and mindset all intertwine. I also talk about the power of leaning into your excitement, embracing "good enough," and how your feelings impact productivity. Plus, I share a few thoughts on how AI is making my life easier and how you can design your next few months for success.

This episode is a bit different from the usual on this show, but I hope it leaves you feeling inspired and empowered to make intentional changes in your life and business.


MAKING GOOD SHOWNOTES:
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I can’t tell you how excited I am to introduce you to today’s amazing guest, Jen Fuller, because this was one of my favorite conversations ever.

Jen is the founder of Etta Loves, a brand that collaborates with visual experts to design baby sensory essentials that align with babies’ cognitive and visual development. Etta Loves was created after Jen noticed how transfixed her new born was by Jen’s black and white sweater. Her baby, of course, is Etta. From there, Jen’s observation evolved into a full blown business where designers and baby vision experts collaborate to create essentials for little ones and their caregivers that align with babies sensory development.

Jen’s edge as she started her small business? She has a background in marketing! This helped inform how she chose to grow her business, and we really dig into that in this episode. No matter where you fall on the spectrum of product to service-based business, there is so much to take away from our conversation.


Connect with Jen:

• Website
• Instagram (and all other platforms) @ettaloves

MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/260
CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

🎟️ Get your free ticket: https://makinggoodpodcast.com/summit

What does it take to TRULY connect with your ideal customers?

To show them who we are, to demonstrate what we have to offer them, and to get them excited about becoming a customer with us?

Anyone who has tried marketing their business knows that this isn’t an easy thing to do at all.

But, it’s not something that gets a lot of airtime in marketing conversations. 

It’s a lot sexier to talk about growing your audience or making sales, but this space between someone discovering your business and the point where they decide to make a purchase?

What you do in this time really matters. And that’s what we’re talking about today.


MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/251

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

🎟️ Get your free ticket: https://makinggoodpodcast.com/summit

Today we are talking about something that many small business owners shy away from: SALES. And although it’s not always the most comfortable topic, it’s SUCH an important one, and so I’m thrilled to be joined by my guest today, Jen Szpigiel of Becoming Iconic for this conversation that will help you look at sales in a whole new way.

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MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/170

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
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🎟️ Get your free ticket: https://makinggoodpodcast.com/summit

In this episode, I'm sharing why email marketing is so important, and more importantly how we can QUICKLY grow our email lists (so we can see more email sales!)

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MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/169

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

🎟️ Get your free ticket: https://makinggoodpodcast.com/summit

Today, we are talking about all things BRANDING, and how we can use our brands to really stand out. My guest today is the oh-so-talented brand designer Zuza Hicks of Nicely Made Studio. We covered everything from brand identity to strategic design to standing out through your brand and much, much more.

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MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/168

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

🎟️ Get your free ticket: https://makinggoodpodcast.com/summit

In this episode, we discuss the book '168 Hours: You Have More Time Than You Think' by Laura Vanderkam. This book about time management, and specifically -- how to make the most and best use of the 168 hours we have each week. In this episode, my book club co-host Charelle Griffith and I discuss:   the power of time tracking, the relationship between consistency and breakthroughs, core competencies, how to apply time tracking to your small business, and much more.

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MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/167

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

🎟️ Get your free ticket: https://makinggoodpodcast.com/summit

In a small business world of hustling and stress, today’s episode is a breath of fresh air. My guest today is gentle business coach Ashley Beaudin. In this episode, we discussed what it looks like to build a gentle business, the role of self-sabotage and how to move through it, how to prioritize your safety, finding community, the power of quizzes, and much more.
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MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/166

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

🎟️ Get your free ticket: https://makinggoodpodcast.com/summit

I’m so excited to share a “first ever” for Making Good!

I sat down with a small business owner who’s just starting out, Corinne Monaco, the artist and owner behind Just Peachy Illustration. She also helps produce and edit this very podcast.

In our coaching style conversation, we talked about where she is in her business and why she’s focusing on wholesale, and together we came up with a step-by-step plan of action for her next few months. We’re going to check in with Corinne in 90 days to see how our plans panned out, so be sure to keep an eye out for some Just Peachy updates here on the podcast!

This episode will be a great listen for people just starting out in wholesale, like Corinne, but there are also some great nuggets for seasoned business owners experienced in selling wholesale. And if you’re not involved with wholesale at all? Give this episode a listen for just a fun conversation!
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MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/165

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

🎟️ Get your free ticket: https://makinggoodpodcast.com/summit

If you’ve ever felt like you don’t know what to share with your audience, or like your stories aren’t exciting enough to share… today’s episode is for you.

My guest for today’s show is launch copywriter and brand strategist Zafira Rajan.  In this episode, we discussed what copywriting is and how intention plays in, the role of stories, how to unblock your voice, Zafira's concept of the 5 personality pillars, and much more.

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MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/164

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

🎟️ Get your free ticket: https://makinggoodpodcast.com/summit