Itamar Gilad is the author of Evidence Guided, which is my favorite book out there on how to practically DO product discovery. Prior to becoming a product consultant and trainer, he had a long product career at Google where he led the creation and launch of products that are now used by over a billion people.

In this conversation we explore the GIST approach to product discovery through the origin story of Gmail's tabbed inbox, to help you see what great product discovery looks like in practice.

—

Topics discussed

(01:33) Creating frameworks and coming up with catchy models

(10:02) GIST: the meta framework organizing model concept.

(15:02) Illustrating GIST through the story of Gmail tabbed inbox

(21:06) Refocusing goals led to stronger, simpler idea.

(25:08) Prioritize, filter, and reevaluate for effective ideas.

(29:02) Usability and value risks, low confidence, evolution.

(35:43) Key results drive achieving goals, engaging company.

(40:07) Inquiring about applying startup approach to enterprises.

(45:32) Navigating uncertainty in strategy with evidence and discovery.

(50:44) Emphasizing iterative nature of product discovery process.

(59:10) Encouraging analysis for companies hesitant about changes.

(01:01:18) Evaluate, test, experiment, launch, measure, impact, outcomes

—

Links & resources mentioned

• Send episode feedback on Twitter @askotzko , or via email

• Itamar Gilad : website, LinkedIn

• Evidence Guided (book) - website, Amazon

—

Related episodes:

• #55: How does continuous discovery come together for a new product?

• #44 Teresa Torres: Habits for clear thinking and better product bets

—

Books:

• Evidence Guided: website, Amazon

—

Other resources:

• Itamar’s downloadable frameworks & resources

• The GIST framework

• Confidence meter for ICE scoring

• Creating Product Strategy with Multiple Strategic Tracks (MuST)

• Marty Cagan: The four big risks

• Gibson Biddle: proxy metrics (within product strategy)

Steve Portigal is a veteran user research leader and consultant who helps companies mature their research practices. He’s the author of Interviewing Users, a classic in the field, and the host of the design leadership podcast Dollars to Donuts. In this conversation, we explore:

• how to use creative practices to develop your voice as a leader and storyteller

• how to be a smart consumer of research findings when you aren’t an expert in the craft of research

• one simple question leaders can ask to set their organizations to make the most of research

• and how to create the conditions for high-impact, effective creative work in your team

—

Topics discussed

(10:21) Experimenting with writing and finding one's voice

(15:47) Feedback model: GASP - goals, attempts, successes, possibilities

(19:53) Workshops, creativity, and self-doubt

(27:06) Embrace authenticity, find your unique facilitation style

(28:10) Appreciating different approaches, understanding executives' skepticism

(34:37) Engage with compassion

(39:29) Research is essential for informed decision-making

(49:01) Compassion and reflection are crucial for leaders

(50:48) Create a safe learning space for engagement

(56:03) Assessing code quality and marketing effectiveness

(01:00:39) Research raises questions, timing and deployment important

(01:10:31) Stay fascinated with the world around you

—

Links & resources mentioned

• Send episode feedback on Twitter @askotzko , or via email

• Steve Portigal: website, LinkedIn

• Book: Interviewing Users

• Podcast: Dollars to Donuts

—

Related episodes

• #3 Christina Wodtke: Unleashing potential with extraordinary teams

• #62 Sahil Lavingia: Independent Thinking & Pricing at Gumroad

—

Books

• Interviewing Users

• Don’t Make Me Think

—

Other resources

• Great User Research (for Non-Researchers)

• When to Use Which User-Experience Research Methods

• Nielsen: Why You Only Need to Test with 5 Users

Zooming in on three common change management issues: forecasting, role transitions, and departmental power dynamics.

—

Topics discussed

(00:03:01) Companies transforming into product organizations

(00:05:01) Revenue shift: smaller now, longer-term impact

(00:08:30) Practical topics: forecasting, transition, change management

(00:10:04) Identifying leading measures and assumptions in forecasts

(00:14:25) Seeking tech-enabled scale, revenue visibility, innovation

(00:20:29) Power shifts in organizations impact staffing and funding

(00:22:12) Evolving organizational model for product-centric strategy

(00:27:23) Key considerations for acquiring a company: purpose, integration, impact

(00:31:18) Leaders modeling simple mental health practices shift organizations. Organizational change requires supporting structures and models

(00:35:38) Quieting the mind to connect and trust

(00:37:33) Organizations need specific change management for success

(00:40:40) "Name fears, tame them; face personal insecurities."

—

Links & resources mentioned

Full transcript at: https://podcast.makethingsthatmatter.com/eisha-armstrong-pragmatic-change-management-strategies/#transcript

* Send episode feedback on Twitter @askotzko , or via email

* Guest: Eisha Tierney Armstrong - LinkedIn

* Book: Fearless: How to Transform a Services Culture and Successfully Productize

—

Related episodes:

* #2 Barry O’Reilly: Unlearning and creating culture change

* #9 Amy Edmondson: Building teams where people feel safe

* #59 Kenny Borg: Identity transformation and embodying fulfillment

—

Books:

* Fearless: How to Transform a Services Culture and Successfully Productize (Eisha’s book)

* "Leading Change" by John Kotter

* “Managing Transitions: Making the Most of the Change” by William Bridges

MJ Jastrebski is the CPO of Stylitics, a rapidly scaling retail technology company that helps retail websites automate styling and bundling for their consumers.

Click here to fill out the MTTM listener survey form by August 16, 2023: https://makethingsthatmatter.com/survey

—

In this episode, we cover:

(00:07:20) Understanding product roles/levels, influence, and career growth.

(00:13:10) Product and process management at different levels.

(00:19:22) Leadership training emphasizes accountability among executive teams, prioritizing cross-functional exec peer relationships & alignment.

(00:28:27) The importance of buoyancy.

(00:36:17) How mindfulness and empathy are important for effective leadership.

(00:43:41) What Stylitics is doing and how it's scaling up

(00:47:12) Expanding internationally and into new verticals. Emphasis on shipping and team muscle building.

(00:55:38) Creating product families to address pain points, setting expectations, iterating with alpha, beta, and GA stages, building retailer relationships, understanding different market needs.

(01:02:08) Changing roles, building skills, and evolving identity.

(01:11:30) Creating psychological safety is crucial for innovation. It allows people to take risks without fear of judgment or failure. This enables organizations to gather more information and make better decisions.

—

Links & resources mentioned

• You can end episode feedback on Twitter @askotzko , or via email

• Guest: MJ Jastrebski & Stylitics

—

Related episodes:

• Mike Saloio: Leadership, meditation, ego, and ubuntu

• Amy Edmondson: Building teams where people feel safe

• Kenny Borg: Identity transformation

—

People & orgs:

• Stylitics

• Carlota Perez

—

Books:

• Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Golden Ages

• The 15 Commitments of Conscious Leadership

• Multipliers

—

Other resources:

• Give away your legos

• How to craft your product team at every stage, from pre-PMF to hypergrowth

• The 3 lenses of innovation

It's been quiet around here because I'm in deep in the creative process of reimagining this show, and I need your help. Podcast analytics are terrible, and I want to know more about YOU.

Please fill out this short, 5-ish minute survey. Your help on this goes a LONG way, and I appreciate you taking the time!

Click here to complete our listener survey

https://makethingsthatmatter.com/survey

Donna Lichaw is an executive coach for unconventional leaders, and the author of the newly-released book The Leader’s Journey.

Donna brings a background in design and product to her executive coaching and helps unconventional leaders take control of the story to drive impact for themselves and within their teams. We go deep on:

* how to handle managing our own stories in healthy conflict

* creating psychological safety

* what it looks like to “give yourself an A” so you feel freed up to invent new possibilities

Listen now on Apple, Spotify, Google, Overcast, or Youtube.

Links & resources

* Send episode feedback on Twitter @askotzko , or via email

* Donna Lichaw: website, LinkedIn, Twitter

* Donna’s new book: The Leader’s Journey

—

Related episodes:

* Mike Saloio: Leadership, meditation, ego, and ubuntu

—

People & orgs:

* Neuroleadership Institute

—

Books:

* The Art of Possibility

* Rethinking Positive Thinking

* The Upside Of Your Dark Side

* Nonviolent Communication

* Radical Candor

—

Other resources:

* Donna’s toolkit

* The SCARF model (psych safety)

* 3F model

Adam Thomas is a coach that helps product teams operationalize strategy so they spend more time focused on building the right products and less time fighting fires.

—

Sign up here to get upcoming essays + episodes emailed to you.

Follow the MTTM journey on Twitter or LinkedIn!

If you haven't already would you do me a favor and take ~40 seconds to rate/review the show on Apple Podcasts ? It really helps. (Scroll to bottom of page for rate/review links.)

—

Links & resources mentioned:

* Send episode feedback on Twitter @askotzko , or via email

* Adam Thomas: website, LinkedIn, Twitter

* Adam’s Maven workshop: Survival Metrics

—

Related episodes:

* Melissa Perri: Product strategy and the missing middle

—

Books and media:

* Good Strategy, Bad Strategy

* The Crux

—

Other resources:

* Warhammer 40K

—

Timestamps:

[00:01:48] War gaming shaped product strategy

[00:03:22] Warhammer 40K

[00:07:11] Michael Jordan's Winning Shot

[00:11:22] The whole person equation

[00:14:15] Emotions in the workplace

[00:17:54] Survival metrics

[00:23:08] Implementing survival metrics

[00:27:26] Trust issues in product development

[00:30:05] Internal value exchange

[00:34:33] Being "Product Led" is Misleading

[00:36:26] Using survival metrics consistently

[00:39:23] Focusing on important outcomes

[00:45:12] Complying with regulations in finance

[00:50:13] Questions to ask yourself

Mike Saloio is the CEO and cofounder of Huddle, a startup that brings together fractional swat teams of expert builders to help startups generate real momentum on their most important projects within a week.

This is a candid conversation about leadership and how our egos, sense of identity, and personal practices shape our company cultures. In particular, I think you’ll find practical benefit from our discussion about decoupling the concepts of morality and integrity to have healthier team dynamics.

—

* Mike Saloio - Twitter, LinkedIn

* Huddle

—

Related episodes:

* Barry Brown: Work as a pathway of transformation

—

People & orgs:

* Steph Golik (cofounder)

* TechStars

* EXPA

* Rick Rubin

* Alfred Adler

* Ray Dalio

* Russell Simmons (+ meditation book)

—

Books and media:

* The Courage To Be Disliked

* Article - Polarities

* Polarity Management (book)

* Success Through Stillness

* Rick Rubin book

* Huddle launch article

* The Playbook

—

Other resources:

* Ikigai

* “You must become somebody before you become nobody”

* Ubuntu

* Transcendental Meditation

* Four minute mile effect - Bannister effect

The SaaS Playbook will shave years off your learning curve if you want to build a SaaS. Rob Walling is a serial entrepreneur and the internet godfather of indie SaaS businesses who has built six companies and has been a long-standing voice in creative, independent paths into product building and entrepreneurship since 2010.

Links & resources mentioned

* Book: The SaaS Playbook

* Back the Kickstarter

* Startups for the Rest of Us podcast & MicroConf YouTube

* TinySeed

* MicroConf

—

Related episodes:

* Rob Walling (ep28): Build a great business and let that be enough

* DJ DiDonna: Navigating sabbaticals and career breaks

—

People & orgs:

* TinySeed

* MicroConf

* Dr Shelly Walling

* Justin Jackson - choosing a market

—

Books:

* The SaaS Playbook

* The Entrepreneur’s Guide to Keeping Your Sh*t Together

* Start Small, Stay Small: A Developer's Guide to Launching a Startup

* The Zen Founder Guide to Founder Retreats

—

Other resources:

* MicroConf

* IndieHackers

* The 5PM idea validation framework

* Survivorship bias

* Stair step method of bootstrapping

What do you do when one of your top three KPIs is stagnant, and the product isn't growing? A micro case study in debugging retention and unlocking growth.

—

You can read the original article here: https://tinyurl.com/2hdmy2zp

LINK: STARTING CONDITION CHART: https://tinyurl.com/2fnemasz

LINK: DEEPER DIVE PIE CHART: https://tinyurl.com/2lyjalyp

Petra Wille is a product leadership coach and the author of Strong Product People, my go-to book for the people development side of being a product leader. In this conversation, we dive deep into why and how a community of practice can level up your team and save training budget.

You can also read this episode here.

—

Sign up here to get upcoming essays + episodes emailed to you.

Follow the MTTM journey on Twitter or LinkedIn!

—

Links & resources mentioned:

Petra Wille:

• Website

• Twitter @loomista

• LinkedIn

• Book: Strong Product People

• Conference: Product at Heart

—

Related episodes:

• Amy Edmondson: Building teams where people feel safe

—

People & orgs:

• Robert Kegan

• Tolingo (translation company)

—

Books:

• Strong Product People

• An Everyone Culture

• The Culture Map

• Selling the Dream

—

Other resources:

• Product Communities of Practice: Everything You Need to Know

• Dan Pink - Autonomy, mastery, purpose

• The (product) cultural iceberg

Bob Moesta is one of the pioneers of Jobs To Be Done (JTBD) theory, which has fundamentally changed the way we think about building products and discovering what progress people actually need and want from the products they hire.

—

Sign up here to get upcoming essays + episodes emailed to you.

Follow the MTTM journey on Twitter or LinkedIn!

If you haven't already would you do me a favor and take ~40 seconds to rate/review the show on Apple Podcasts ? It really helps. (Scroll to bottom of page for rate/review links.)

—

LINKS & RESOURCES MENTIONED

Send episode feedback on Twitter @askotzko , or via email

Bob Moesta: The Rewired Group, LinkedIn, Twitter

Bob’s books and podcast Learning to Build Demand-Side Sales 101 Jobs to be Done Handbook The Circuit Breaker podcast

—

RELATED EPISODES:

April Dunford: Find your power in the market through positioning

—

PEOPLE & ORGS:

W. Edwards Deming

Clayton Christensen

Genichi Taguchi

Willie Hobbs Moore

Tim Davis

Claire Sullentrope

April Dunford

Ryan Singer

Basecamp

Intercom

—

BOOKS:

Learning to Build

Competing Against Luck

Grit

Introduction to Quality Engineering

Orthogonal Arrays and Linear Graphs

Shape Up

How Will You Measure Your Life?

Never Split the Difference

—

OTHER RESOURCES:

Orthogonal arrays

Magic squares

L9 prototype

Christian Idiodi is a partner at Silicon Valley Product Group (SVPG). Before SVPG, he profoundly shaped or reshaped the culture and products of CareerBuilder, Snagajob, and led the product transformation in Datasite, the first SaaS for due diligence in the finance industry.

—

Topics discussed

(08:56) An unusual childhood leads to survival skills, creativity

(12:25) Aspiring doctor turned innovator seeking problem-solving opportunities

(18:33) Guiding others through transformation, not crafting it

(21:31) Thriving on tech success, driven by motivation

(28:40) Cycle of innovation: growth, stagnation, reversion, reaction

(36:45) Reading biographies as a leader to improve your decision-making

(37:40) Key to career success: leadership, insight, humility

(47:23) Transitioning roles, what were key mindset shifts?

(56:30) Prioritizing practice before game day

(01:03) Choose kindness, support, and do good work

—

Links & resources mentioned

Find the full transcript at: https://podcast.makethingsthatmatter.com/christian-idiodi-telling-the-story-of-transformation/#transcript

* Christian Idiodi - SVPG

* New book: TRANSFORMED

* Inspire Africa Conference

* Innovate Africa Foundation

—

Related episodes:

* Marty Cagan: Moving to the product model

* Martina Hodges-Schell: Understanding your operating model

* Product Therapy - What is product sense?

—

People & orgs:

* Jay Acunzo

—

Books:

* Turn the Ship Around - L. David Marquet

* An Everyone Culture - Robert Kegan

* Build - Tony Fadell

* Walter Isaacson - Steve Jobs

* Team of Rivals - Abraham Lincoln

* Invention: A Life of Learning Through Failure

* Sam Walton: Made In America

Sahil Lavingia has had an epic journey as an entrepreneur: he dropped out of college to become employee #2 at Pinterest and then went on to found Gumroad, one of the largest platforms for creators to sell their work and earn a living online. After the company failed to meet its VC-driven growth timeline and almost died, Sahil had to lay everyone off and build it back up into the resilient, streamlined, and fully distributed company it is today.

Episode web page.

—

Sign up here to get upcoming essays + episodes emailed to you.

Follow the MTTM journey on Twitter or LinkedIn!

If you haven't already would you do me a favor and take ~40 seconds to rate/review the show on Apple Podcasts ? It really helps. (Scroll to bottom of page for rate/review links.)

—

Links & resources mentioned:

• Send episode feedback on Twitter @askotzko , or via email

• Sahil Lavingia: Gumroad, Twitter, personal site

• Book: The Minimalist Entrepreneur

• “Reflecting on My Failure to Build a Billion-Dollar Company”: essay + talk

• Sahil’s early stage investment fund

—

Related episodes:

• #42 ARM: A mental model for fulfilling work

—

People & orgs:

• Gumroad

• USC

• Patreon

• BandCamp

• Substack

• Daniel Vassallo tweet about money he’s made Gumroad

• Paul Graham: “You've found market price when buyers complain but still pay.”

—

Books:

• The Minimalist Entrepreneur

• Essentialism

• Only the Paranoid Survive

—

Other resources:

• How Gumroad is run: No Meetings, No Deadlines, No Full-Time Employees

• Video: Gumroad Q4 2022 board meeting - where pricing change was announced

• “Reflecting on My Failure to Build a Billion-Dollar Company”: essay + MicroConf talk

• What is a transformer model (AI)?

Five things I (re)learned from spending a week with SVPG + some of the best product coaches in the world.

=====

You can read this episode here.

Sign up here to get upcoming audio essays emailed to you

Follow the MTTM journey on Twitter or LinkedIn! 

If you haven't already would you do me a favor and  take ~40 seconds to rate/review the show on Apple Podcasts ? It really helps. (Scroll to bottom of page for rate/review links.)

Links & resources mentioned

Send episode feedback on  Twitter @askotzko , or via email 

—

Related episodes

• #60 DJ DiDonna: Navigating sabbaticals and career breaks 

—

People & orgs

• Marty Cagan & SVPG 

—

Books

• The Thin Book of Trust

—

Other resources mentioned

• Vision example: SpaceX

• Vision example: Microsoft productivity

• Vision example: Apple’s Knowledge Navigator

• Scaled Agile Framework (SAFe)

• Original agile manifesto 

DJ DiDonna helps us approach taking REAL time off and evolving our identity along with our career.

Whether you’re feeling like you need to take time off, or if you’re curious about what sabbaticals are and why they might be good for both you and your organization, have a listen. You’ll learn about how your interests and identity can evolve along with your career, but not be bound by your career.

—

Links & resources mentioned

• Send episode feedback on Twitter @askotzko , or via email

• DJ DiDonna: LinkedIn

• The Sabbatical Project

—

Related episodes:

• #59 Kenny Borg: Identity transformation and embodying fulfillment

—

People & orgs:

• The Sabbatical Project

—

Books:

• Designing Your Life: How to Build a Well-Lived, Joyful Life

• Transitions: Making Sense of Life's Changes

• Pivot: The Only Move That Matters Is Your Next One

• How Will You Measure Your Life?

• The Lies of Locke Lamora

—

Other resources:

• TED talk: Stefan Sagmeister: The power of time off

• DJ’s TEDx talk: Sabbaticals: Time [off] well spent

• LinkedIn career break feature

• Research: “The three meanings of meaning in life: Distinguishing coherence, purpose, and significance”

• Exercise: 2022 Reflection + 2023 Goal Setting

Kenny Borg helps us explore the ongoing evolution of our identity, deal with imposter syndrome, and embody fulfillment throughout the journey instead of putting it off to the end. He cofounded Ethr, a coaching collective that exists to help you develop a relationship with your own consciousness and actualize your wisdom. Before that, he spent more than a decade as a founder & CEO operating and advising direct to consumer brands. 

-----

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Follow the MTTM journey on Twitter or LinkedIn!

If you haven't already would you do me a favor and take ~40 seconds to rate/review the show on Apple Podcasts ? It really helps. (Scroll to bottom of page for rate/review links.)

• Send episode feedback on Twitter @askotzko , or via email
• Kenny Borg: LinkedIn, Instagram
• Ethr
• Related episodes
  • #24 Laura Garnett: Find your zone of genius and never fear a job search again
  • #9 Amy Edmondson: Building teams where people feel safe
• People & orgs
  • Ethr
  • Joseph Marshall
  • Crazy Horse
• Books
  • An Everyone Culture
  • Atomic Habits
  • The Power of Ritual
  • The Genius Habit
  • The Power of Four: Leadership Lessons of Crazy Horse
  • The Lakota Way

Scott Young is an expert on rapid, effective learning. This ep will help you learn new skills effectively and quickly amidst the chaos of real life.

-----

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Follow the MTTM journey on Twitter or LinkedIn!

If you haven't already would you do me a favor and take ~40 seconds to rate/review the show on Apple Podcasts ? It really helps. (Scroll to bottom of page for rate/review links.)

• Send episode feedback on Twitter @askotzko , or via email
• Scott Young: website, Twitter
  • Book: Ultralearning
  • Scott's podcast
  • Course: Top Performer
  • Previous challenges
    • The MIT Challenge
    • The Year Without English
• Related episodes
  • #54 David Kadavy: Creative self-actualization
• People & orgs
  • Cal Newport
  • Benny Lewis
  • Steve Pavlina
  • James Clear
• Books
  • Deep Work
  • Fluent in 3 Months
  • Four Thousand Weeks: Time Management for Mortals
  • Atomic Habits
  • Fluent Forever
  • Polarity Management
• Other resources mentioned
  • Desirable Difficulties: When Harder is Better for Learning - Scott H Young
  • The Human Brain | Brain and Cognitive Sciences | MIT OpenCourseWare
  • Thinking on the margin - Definition and examples — Conceptually.)
  • Anki

Rob Fitzpatrick is the author of The Mom Test, and he'll help you fight the good fight to bring your ideas into the world.

-----

Follow the MTTM journey on Twitter or LinkedIn!

If you haven't already would you do me a favor and take ~40 seconds to rate/review the show on Apple Podcasts ? It really helps. (Scroll to bottom of page for rate/review links.)

Links & resources mentioned

Send episode feedback on Twitter @askotzko , or via email

Rob Fitzpatrick - Twitter, websiteBooks:The Mom TestThe Workshop Survival GuideWrite Useful BooksNonfiction Author's Community

Related episodes#56 Ash Maurya: The Innovator's Gift#54 David Kadavy: Creative Self-Actualization

People & orgsSherry Walling

BooksThe Entrepreneur’s Guide to Keeping Your Sh*t TogetherRocket FuelPartnering: Forge the Deep Connections That Make Great Things HappenFour Thousand Weeks: Time Management for MortalsMind Management, Not Time Management

Other resources mentionedThe shape of an idea - Rob FitzpatrickEffectuationTrends.vcThe new biz model for indie creators? Gluing it all together with an Outcome-Oriented Community.💡 Beyond retention, toward outcomes | Robfitz in progressEl Camino de SantiagoJobs To Be DoneThe 3 Paradoxes of Life - Mark Manson

Ash Maurya introduces "The Innovator's Gift" to help you find problems worth solving, and navigate the uncertainty of new product ideas.

-----

Follow the MTTM journey on Twitter or LinkedIn!

If you haven't already would you do me a favor and take ~40 seconds to rate/review the show on Apple Podcasts ? It really helps. (Scroll to bottom of page for rate/review links.)

Links & resources mentioned

Send episode feedback on Twitter @askotzko , or via email

Ash Maurya - LEANSTACK, TwitterAsh's books:New: Running LeanScaling Lean

Related episodes#55: How does continuous discovery come together for a new product?#44 Teresa Torres: Habits for clear thinking and better product bets

People & orgsBob MoestaTom ChiTom Chi talk @ MindValley: Everything is Connected - Here's HowW. Edwards DemingPeter DruckerSteve BlankEric RiesDave McClureSean Ellis

BooksThey All Laughed: The Fascinating Stories Behind the Great Inventions That Have Changed Our LivesUser Story MappingWhen Coffee and Kale Compete (JTBD) - Alan KlementDemand-Side Sales - Bob MoestaThe ONE ThingThinking in Systems

Other resources mentionedCustomer forces canvasLEAN canvasJobs to Be Done (JTBD)The Milkshake StudyRecency Bias

How to apply continuous discovery techniques to a nascent, early stage product that doesn't yet have product-market fit.

-----

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—

Links & resources mentioned

Related episodes

• #44 Teresa Torres: Habits for clear thinking and better product bets

• #31 Marty Cagan: Empowering product teams to do the best work of their lives

—

People & orgs

• Teresa Torres

• Ash Maurya

• Jeff Patton

• Marty Cagan

—

Books

• Continuous Discovery Habits, by Teresa Torres

• INSPIRED, by Marty Cagan

—

Other resources:

• Andrew's original Twitter thread

• Opportunity Solution Trees - Teresa Torres

• Jeff Patton - Story Mapping

• Lean(er) Canvas - Ash Maurya

• Jobs to Be Done (JTBD)

David Kadavy will help you follow your curiosity, find your way to creative self-actualization, and learn to discern what you really want.

-----

Follow the MTTM journey on Twitter or LinkedIn!

If you haven't already would you do me a favor and take ~40 seconds to rate/review the show on Apple Podcasts ? It really helps. (Scroll to bottom of page for rate/review links.)

Links & resources mentioned

Send episode feedback on Twitter @askotzko , or via email

David Kadavy: website, Twitter, podcastDavid's podcast: Love Your WorkDavid's newsletter, Love MondaysDavid's books:Design for HackersThe Heart to StartMind Management, Not Time ManagementDigital Zettelkasten: Principles, Methods, & Examples

Related episodes#9 Amy Edmondson: Building teams where people feel safe#49: Founders Pledge - Thoughts on entrepreneurship and philanthropy

People & orgs80,000 HoursEffective Altruism

BooksWork, by James SuzmanDoing Good Better (effective altruism)Why We Make Things and Why It Matters, by Peter KornFlow, by Mihaly CsikszentmihalyiThe Time Paradox, by Philip ZimbardoBorn Standing Up, by Steve MartinSo Good They Can't Ignore You, by Cal NewportThe Case Against Education, by Brian CaplanThe Art of Learning, by Josh WaitzkinMy Creative Space, by Donald Rattner

Other resources mentionedDonald Rattner on David's podcastFounders PledgeEzra Klein podcast with James SuzmanSteve Jobs 2005 Stanford commencement addressSocial desirability biasTheranos - Elizabeth HolmesTaylorismNaNoWriMo

Some short thoughts on how to review and close out a tough year, and set ourselves up for a powerful, generative new year.

Links & resources mentioned are here.

Martina Hodges-Schell is a transformation coach and consultant that helps organizations adopt a Silicon Valley approach to innovation. She spent 25 years leading design and innovation in tech companies, and now she loves providing a fresh, outside perspective to help teams develop and mature their product practice.

In this conversation, we…

* define transformation and what it means for your company operating model

* explore how a company operating model might be shifted by adapting AI technology

* Discuss how embodied leadership practices like equine coaching can give leaders the most honest feedback

Enjoy!

—

Topics discussed

(05:31) A horse's feedback reflects your behavior and communication

(06:51) Feedback on your actions and decision making

(10:48) Leaders MUST be involved in change process

(13:57) Control is equated with power, active involvement important

(18:58) Change is difficult, people resist it

(19:45) Balancing ideas within organizations, encouraging participation

(25:37) Four lenses for an operating model

(29:18) How AI transforms operating model: structure and collaboration challenges

(31:36) Organizational structure should promote collaboration and communication

(37:17) Optimistic about innovation, promoting change and collaboration

(39:55) Focus on broad possibilities, capabilities, and brand

(43:16) Closing the loop from teams to leadership

(50:20) Guiding questions in life

(52:49) Book recommendations

—

Links & resources mentioned

Find the full transcript at: https://podcast.makethingsthatmatter.com/martina-hodges-schell-operating-model/#transcript

* Send episode feedback on Twitter @askotzko , or via email

* Martina Hodges-Schell: website, LinkedIn

* Book: Communicating the UX Vision: 13 Anti-patterns That Block Good Design

—

Related episodes:

* #72 Pam Fox Rollin: Growing Groups Into Teams

* #75 Chris Smith: Simple guidelines for AI investment sizing

* #74 Chris Smith: How to think about adding AI to your product

* #77 Marty Cagan: Moving to the product model

* #39 Melissa Perri: Product strategy and the missing middle in organizations

—

People & orgs:

* Noelle Saldana

—

Books:

* The Build Trap

* Growing Groups Into Teams

* TRANSFORMED

* Managing Transitions

* Transitions: Making Sense of Life's Changes

* Leading Change

—

Other resources:

* Martina’s OMG (operating model goals) canvas

* North Shore - AI transformation blog series

Flow is defined as an optimal state of consciousness, where you feel and perform at your best. This episode will help you get more of it in your day.

Links & resources mentioned are here.

Wow: two years of making things that matter! Andrew checks in with lessons learned in year two, impactful episodes and show updates.

Links & resources mentioned are here.

Best known for his books Small Giants and The Great Game of Business, Bo is an editor-at-large of Inc. magazine and the author of five books which have profoundly impacted values-led business creation. I don't know of anyone that has explored more deeply, through real-world examples, what it means to build a *meaningful* business. 

-----

Follow the MTTM journey on Twitter or LinkedIn!

If you haven't already, would you do me a favor and take ~40 seconds to rate/review the show on Apple Podcasts? It really helps. (Scroll to bottom of page for rate/review links.)

• Send episode feedback on Twitter @askotzko, or via email
• Bo Burlingham - website, Twitter
• Related episodes
  • #9 Amy Edmondson: Building teams where people feel safe
  • #43 Courtney Bigony: Life above neutral with Positive Product Design
• People & orgs
  • Tugboat Institute & Evergreen Companies
  • Dave Whorton
  • Adam Smith
  • Harriet Rubin
  • Jack Stack
  • Jim Collins
  • Kleiner Perkins
  • John Doerr
  • Clay Christensen
  • Norm Brodsky
  • Gary Erickson & CLIF Bar
• Books
  • Bo's books
    • Small Giants
    • The Great Game of Business (GGOB)
    • A Stake in the Outcome
    • Finish Big
  • The Fifth Discipline
  • Good to Great
  • The New New Thing
  • The Innovator's Dilemma
  • How Will You Measure Your Life?
  • Battle Cry of Freedom
  • The Lessons of History
• Other resources mentioned
  • Small Giants Community
  • Great Game of Business Community
  • Life After Pi
  • Open Book Management
  • How to Build a Company That Will Last for 100 Years | Inc.com
  • Inc Magazine
  • Something Ventured
  • Springfield ReManufacturing
  • Transcendental Meditation (TM)

This episode flips the script and makes Andrew the guest, exploring his views on entrepreneurship and philanthropy.

Links & resources mentioned are here.

This episode explores four nuances of creative and fulfilling work. It share lessons from follow-on conversations to ep42 about ARM, a mental model for fulfilling work.

Links & resources mentioned are here.

Matt Kressy is the founding director of the Integrated Design & Management (IDM) program at MIT. This conversation is a heartfelt exploration about art, design, and the inner drives that fuel our creative work.

-----

Follow the MTTM journey on Twitter or LinkedIn!

If you haven't already, would you do me a favor and take ~40 seconds to rate/review the show on Apple Podcasts? It really helps. (Scroll to bottom of page for rate/review links.)

• Matt Kressy - LinkedIn, Twitter
  • MIT IDM program
  • New England Innovation Academy
  • Designturn
• People & orgs
  • Glo
  • Hugh MacLeod - Gapingvoid
• Related episodes
  • #14 Derik Mills: Cultivating a faculty of wonder in business and life
• Books
  • Hillbilly Elegy
• Other resources mentioned
  • Human centered design

This episode reviews the key ideas from "The Infinite Game," a massively transformative book by Simon Sinek, and explores how to apply them to your work.

Links & resources mentioned are here.

This adapts the core ideas from "The Timeless Way of Building," a classic of architectural theory, to creative and personal leadership. 

Links & resources mentioned are here.

Teresa Torres teaches an approach to product creation and creative work that will help you think more clearly, make better decisions, and raise the odds your bets will pay off. She's the author of the new book, Continuous Discovery Habits.

-----

Follow the MTTM journey on Twitter or LinkedIn!

If you haven't already, would you do me a favor and take ~40 seconds to rate/review the show on Apple Podcasts? It really helps. (Scroll to bottom of page for rate/review links.)

• Teresa Torres - website, @ttorres
  • New book: Continuous Discovery Habits
  • Product Talk membership program
  • Product Talk Academy (courses)
• People & orgs
  • Hope Gurion
  • Ash Maurya
  • Tom Chi
• Related episodes
  • #27 Hope Gurion: What nobody told you about being a product leader
  • #31 Marty Cagan: Empowering product teams to do the best work of their lives
• Books
  • Decisive - Chip & Dan Heath
  • Peak - Anders Ericsson
  • How We Think - John Dewey
  • Testing Business Ideas, David Bland
  • Thinking in Bets, Annie Duke
  • Polarity Management
• Other resources mentioned
  • How to know if you're interviewing at a product-led company
  • Business Model Canvas
  • Lean Canvas
  • LEANSTACK
  • Human Centered Design
  • Stanford Symbolic Systems
  • Explore / exploit - how to choose new opportunities

Courtney Bigony is on a mission to align tech products with the latest science of human thriving.  She's the creator of Positive Product Design and the Director of People Science at 15Five. 

-----

Follow the MTTM journey on Twitter or LinkedIn!

If you haven't already, would you do me a favor and take ~40 seconds to rate/review the show on Apple Podcasts? It really helps. (Scroll to bottom of page for rate/review links.)

• Courtney Bigony - Twitter, LinkedIn
• Positive Product Design
• 15Five
  • Best Self Management
• People & orgs
  • Martin Seligman
  • Center for Humane Technology
  • Tristan Harris
  • Scott Barry Kaufman
• Related episodes
  • #9 Amy Edmondson: Building teams where people feel safe
  • #26 David Dylan Thomas: Understand cognitive bias to create positive impact in your work
  • #35 Dianne Frommelt: Building products to help people become their best selves
  • #42 ARM: A mental model for fulfilling work
• Books
  • Transcend
  • Flourish
  • Designing Your Life
  • Nonviolent Communication
  • Permission to Feel
  • The Upside of Your Dark Side
  • Small Giants
  • The Great Game of Business
  • Hooked
  • Indistractable
  • Say Goodnight to Insomnia
• Other resources mentioned
  • VIA character strengths test
  • Brené Brown value sheet
  • Positive psychology
  • Meliorism
  • High quality connections - Jane Dutton
  • Tugboat Institute
  • Tim Ferriss - past year review
  • Feed forward interview
  • ChilliPad
  • School of Transformation - feelings chart
  • Virtual distance
  • PERMA
  • Perceived proximity
  • Gallup strengths
  • Mood Meter (emotions tracking app, from Permission to Feel book)
  • The Social Dilemma (documentary)
  • Asana
  • Diana Chapman - Conscious Leadership Group
  • Deep Feedback Movement

Marty Cagan joins me for real talk about what it takes to transform into a strong product company.

You can read the episode transcript here.

—

Topics discussed:

(00:00) The process and challenges in writing a book

(12:27) Real world products need tech for results

(17:28) Deciding on investments, solving problems, and changing processes

(28:11) Understanding disconnects

(36:00) Top leadership support crucial

(40:28) How product coaches help

(44:57) "Being agile" doesn't always mean "doing agile"

(49:52) Handling objections well

(54:45) How it comes together in an organizational operating model

—

Links & resources mentioned:

Send episode feedback on Twitter @askotzko , or via email

Marty Cagan

• LinkedIn, website

• New book: TRANSFORMED

• Previous books: INSPIRED, EMPOWERED

• SVPG

—

Related episodes:

• #31 Marty Cagan - Empowering product teams

—

Books:

• The Crux

• Good Strategy, Bad Strategy

• The Art of Action

—

Other resources:

• Product Management Theater

• Product Leadership Theater

• Transformation Theater

• So You Want To Write a Book?

ARM is a simple mental model to help you intentionally craft more fulfilling work.

Update: I’ve now released a follow-up episode answering four questions about the model that have come up since this episode was released. Check it out here.

Links & resources mentioned are here

Barry Brown helps leaders be more of who they are and be more effective in making their unique contribution to the world.

-----

Follow the MTTM journey on Twitter or LinkedIn!

If you haven't already, would you do me a favor and take ~40 seconds to rate/review the show on Apple Podcasts? It really helps. (Scroll to bottom of page for rate/review links.)

• Barry Brown - LinkedIn
  • Barry's company: Human Ethos
• Books
  • Andrew's must-read book list
  • The Wisdom of No Escape - Pema Chodron
  • Why We Make Things and Why It Matters
  • The Craftsman - Richard Sennett
  • So Good They Can't Ignore You
• Other resources mentioned
  • Singularity University
  • Woodstock, Vermont
  • Larry Brilliant
  • Peter Diamandis
  • David Roberts
  • Transformative Technology Conference

Eric Steege is an energetic product leader intent on spreading great product cultures and practices. This conversation explores how to use product thinking to build your culture.

-----

• Eric Steege - Twitter
• Related episodes
  • #18 Josh Seiden: How to create clarity with outcomes thinking
  • #35 Dianne Frommelt: Building products to help people become their best selves
  • #14 Derik Mills: Cultivating a faculty of wonder in business and life
• Books
  • The Infinite Game
  • Finite and Infinite Games
  • Outcomes Over Output
  • The Hard Thing About Hard Things
  • The Lean Startup
  • Who Moved My Cheese?
• Other resources mentioned
  • NUMMI (2015) - This American Life
  • Gall's Law
  • Amazon bar raiser program
  • Amazon leadership principles
  • ADKAR Change Management Model Overview
  • HEART metrics
  • Pirate metrics
  • Early adopters
  • 15Five culture
  • Asana culture
  • Glo & The Glo Podcast
  • Magic Mind matcha green tea

Melissa Perri is on a mission to grow great product leaders. This conversation will help you to become more strategic and multiply your impact. 

-----

Please consider taking ~40 seconds to rate/review the show on Apple Podcasts. It really helps. (Rate/review links at the very bottom of the page.)

Click here to directly email Andrew your questions, comments, and feedback! He reads everything that is sent in (click 'Allow' if you get a popup): connect@makethingsthatmatter.com

• Melissa Perri: Twitter, website
  • Melissa's new podcast, Product Thinking
  • Melissa's book: Escaping the Build Trap
• Related episodes
  • Marty Cagan: Empowering product teams to do the best work of their lives (#31)
  • Hope Gurion: What nobody told you about being a product leader (#27)
• Books
  • Melissa's book: Escaping the Build Trap
  • The Art of Action
• Other resources mentioned
  • "The Product of You": A Talk from Melissa Perri on Product Leadership
  • How to know if you're interviewing at a product-led company
  • What is Good Product Strategy? — Melissa Perri
  • Cost of delay
  • Gib Biddle strategy framework

Sarah Avenir is a full-hearted leader who models vulnerable strength in her experiments to create sustainable businesses that are good for people.

-----

Please consider taking ~40 seconds to rate/review the show on Apple Podcasts. It really helps. (Rate/review links at the very bottom of the page.)

Click here to directly email Andrew your questions, comments, and feedback! He reads everything that is sent in (click 'Allow' if you get a popup): connect@makethingsthatmatter.com

• Sarah Avenir: Twitter, website
• Sarah's books:
  • Gather the People
  • People-First Growth
• &yet
  • Find Your Weirdos
• Related episodes:
  • Nilofer Merchant — Unleashing Onlyness to benefit from the ideas and potential in every person (#20)
• Books
  • Nature and the Human Soul
  • Emergent Strategy
  • The Power of Onlyness
  • The Infinite Game
  • The Heart Aroused: Poetry and the Preservation of the Soul in Corporate America
  • Falling Upward
  • Dune
• Other resources mentioned:
  • The Nine Enneagram Types
  • Why Software is Eating the World
  • Dune - Litany Against Fear
  • Waking Up app
    • David Whyte series
  • The Invitational Identity - David Whyte
  • Babette's Feast (movie)

C Todd Lombardo brings a blend of humanity, rigor, and innate curiosity to the questions that shape what we do. Learn to ask better questions and unlock clarity in your work.

-----

Please consider taking ~40 seconds to rate/review the show on Apple Podcasts. It really helps. (Rate/review links at the very bottom of the page.)

Click here to directly email Andrew your questions, comments, and feedback! He reads everything that is sent in (click 'Allow' if you get a popup): connect@makethingsthatmatter.com

• C Todd Lombardo: Twitter, LinkedIn
• C Todd's books:
  • Product Research Rules
  • Product Roadmaps Relaunched
• Related episodes:
  • #31 Marty Cagan: Empowering product teams to do the best work of their lives
• Machine Metrics
• Question formulation technique (QFT)
• Books
  • Switch
  • Turn the Ship Around

Michael O'Bryan is on a quest to make truly humane systems by transforming how organizations understand and support human development, interaction, and performance. 

-----

For the transcript and full show notes, go to: https://bit.ly/3tDQhma

Please consider taking ~40 seconds to rate/review the show on Apple Podcasts. It really helps. (Rate/review links at the very bottom of the page.)

If you have a moment, I’d love it if you could give me a little feedback via this SurveyMonkey link. (It only takes one minute.)

Click here to directly email Andrew your questions, comments, and feedback! He reads everything that is sent in (click 'Allow' if you get a popup): connect@makethingsthatmatter.com

You can submit your own audio questions at https://www.speakpipe.com/andrewskotzko

Dianne Frommelt is the Chief Product Officer for 15Five, a company I am a longtime fan of. They're on a mission to create high performing, highly engaged teams, and to create a product that helps everyone who uses it to be and become their best selves.

-----

Please consider taking ~40 seconds to rate/review the show on Apple Podcasts. It really helps. (Rate/review links at the very bottom of the page.)

If you have a moment, I’d love it if you could give me a little feedback via this SurveyMonkey link. (It only takes one minute.)

Click here to directly email Andrew your questions, comments, and feedback! He reads everything that is sent in (click 'Allow' if you get a popup): connect@makethingsthatmatter.com

-----

• Dianne Frommelt: LinkedIn, Twitter
• 15Five
  • Podcast: Best-Self Management
• Resources mentioned
  • Yvonne Chouinard’s practice that inspired 15Five
  • How To Have Clearing Conversations At Work
  • Conscious Leadership Group
• People
  • Neil Degrasse Tyson
  • Laura Garnett – see episode 24: “Find your zone of genius and never fear a job search again”
  • Marty Cagan – see episode 31: “Empowering product teams to do the best work of their lives”
  • Rich Mironov – see episode 5: “Building a thriving product organization”
  • Josh Bersin
    • The Future of Work: It’s Already Here… And Not As Scary As You Think
    • The Future of Work: Lessons In Job Architecture and Career Management
  • Anese Cavanaugh (intentional energetic presence)
• Books
  • First, Break All The Rules – by Marcus Buckingham
  • 15 Commitments of Conscious Leadership
  • Product Roadmaps Relaunched
  • The Genius Habit

Will Toms is the cofounder of REC Philly, an incubator, community, and resource center aimed at helping independent creatives make a sustainable living. In short, he's out to challenge the narrative of the starving artist and create an international community of creatives who control their own destinies. 

-----

For the transcript and full show notes, go to: https://bit.ly/2XtS3HE

Please consider taking ~40 seconds to rate/review the show on Apple Podcasts. It really helps. (Rate/review links at the very bottom of the page.)

If you have a moment, I’d love it if you could give me a little feedback via this SurveyMonkey link. (It only takes one minute.)

Click here to directly email Andrew your questions, comments, and feedback! He reads everything that is sent in (click 'Allow' if you get a popup): connect@makethingsthatmatter.com

You can submit your own audio questions at https://www.speakpipe.com/andrewskotzko

For the last episode of 2020, Andrew reflects on 8 big lessons learned from guests this year, and shares a few reflection questions to ask yourself. Wishing you all a peaceful end to this turbulent year. Here's to making things that matter in 2021!

Links & resources mentioned

Randy Silver is a product leadership advisor, podcast host, and global product community weaver. We explore the conversations needed to drive impact and perception of value.

You can also read this episode here.

—

Topics discussed:

(04:00) Moving from a journalistic editor to product editor

(07:34) Parallels between product management film production

(09:53) Missed opportunities & the need for collaboration

(15:21) Alignment with stakeholders

(18:24) Sales misalignment and restructures

(21:10) Diagnosing teamwork challenges with partners

(25:02) Diagnosing your new org via informational interviews

(28:05) Creating a manager README

(30:11) Roles and responsibilities convo for better understanding

(35:19) Guiding conversations and change

(44:22) Did reorganization at Airbnb address strategy misalignment?

(46:18) Defensive reaction within product community to Airbnb

(52:14) Coordinating while scaling

—

Links & resources mentioned

Find the full transcript at: https://podcast.makethingsthatmatter.com/randy-silver-conversations-create-impact#transcript

Send episode feedback on Twitter @askotzko , or via email

Randy Silver: website, LinkedIn, Twitter

• MTP talk: “Getting aligned with your exec team by Randy Silver”

• Podcast: The Product Experience

• Book: “What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of Crisis”

• The product environment canvas

• Stakeholder Informational interview template

—

Related episodes:

• Andrew on Randy’s podcast, The Product Experience

• #72 Pam Fox Rollin: Growing groups into teams

• #44 Teresa Torres: Habits for clear thinking and better product bets

• #18 Josh Seiden: Create clarity with outcomes thinking

• #5 Rich Mironov: Building a thriving product organization

• #3 Christina Wodtke: Unleashing potential with extraordinary teams

—

People & orgs:

• Georgie Smallwood

• Matt LeMay

• Alan Albert - value based pricing

• Itamar Gilad

—

Books:

• Growing Groups Into Teams

• Evidence Guided

• The Team That Managed Itself

• Continuous Discovery Habits

• Outcomes Over Output

• Making Things Happen: Mastering Project Management

—

Other resources:

• Product, it’s time to grow up

• The 11 Laws of Showrunning

• Rich Mironov: The slippery slope of sales-led development

• The Journey to Empowered Teams - Twitter, Airbnb & Tumblr

• Product Strategy Acid Test

• OODA loop

• Manager README: The Indispensable Document for the Modern Manager

• Roman Pichler - the decision making chart

• Relentless equanimity

For the transcript and full episode notes/resources, go to: https://bit.ly/3qR4Fpz

And if you have a moment, I’d love it if you could give me a little feedback via this SurveyMonkey link. (It only takes one minute.)

Click here to directly email Andrew your questions, comments, and feedback! He reads everything that is sent in (click 'Allow' if you get a popup): connect@makethingsthatmatter.com

You can submit your own audio questions at https://www.speakpipe.com/andrewskotzko

If you enjoy the podcast, please consider subscribing and leaving a rating/review. It really helps!

Marty Cagan is basically the godfather of modern tech product management.

---

## Links & resources mentioned

Marty Cagan - @cagan

New book: EMPOWERED - coauthored with Chris Jones

Previous book: INSPIRED

Silicon Valley Product Group (SVPG) workshops

Matt LeMay

Teresa Torres

Mind the Product

OKRs vs roadmaps

Books:

Turn the Ship Around

Leadership is Language

Trillion Dollar Coach

No Rules Rules (Netflix culture)

This is the first episode released under the new name of the show, Make Things That Matter! If you're curious, listen to ep29 for more on the rebranding.

For the transcript and full episode notes/resources, go to: https://bit.ly/3nwvyfX

And if you have a moment, I’d love it if you could give me a little feedback via this SurveyMonkey link. (It only takes one minute.)

Click here to directly email Andrew your questions, comments, and feedback! He reads everything that is sent in (click 'Allow' if you get a popup): connect@makethingsthatmatter.com

You can submit your own audio questions at https://www.speakpipe.com/andrewskotzko

If you enjoy the podcast, please consider subscribing and leaving a rating/review. It really helps!

Links & resources mentioned

All year one episodes:

May Lindstrom: The power of having a North Star (#1) 

Barry O’Reilly: Unlearning and creating culture change (#2) 

Christina Wodtke: Unleashing potential with extraordinary teams (#3) 

Marshall Mosher: tough product calls, acclimating to fear & what it feels like to be Iron Man (#4) 

Rich Mironov: Building a thriving product organization (#5) 

Barry Brown: Shaping the shapers (#6) 

Becky Baybrook: culture, candor, and how Millenials are changing management (#7) 

Paula Daniels: Living on the edge of your own invention (#8) 

Amy Edmondson: Building teams where people feel safe (#9) 

Susan Basterfield: decentralized team structures and participatory decision-making (#10) 

Rian Doris & Conor Murphy: Flow — Cultivating the optimal experience of life (part 1) (#11) 

Rian Doris & Conor Murphy: Flow — Cultivating the optimal experience of life (part 2) (#12) 

Muriel Clauson: The Future of Work — identity, engagement, and being future-ready (#13) 

Derik Mills: Cultivating a faculty of wonder in business and life (#14) 

Sam Fankuchen: Leadership and responding to the needs of the world in a time of crisis (#15) 

Holly Hester-Reilly: Building a customer-centric team and product culture (#16) 

Dr Matthew Cook: Beating trauma, identity shifts, and continually recreating who you are (#17) 

Josh Seiden: How to create clarity and lead strategically with outcomes thinking (#18) 

Dan Gould: Fighting unconscious bias and attacking systemic problems with entrepreneurship (#19) 

Nilofer Merchant: Unleashing Onlyness to benefit from the ideas and potential in every person (#20) 

April Dunford: Find your power in the market through positioning (#21) 

Pam Fox Rollin: How to be a decisive leader who helps people come alive (#22) 

Soushiant Zanganehpour: Solving systemic problems with social entrepreneurship (#23) 

Laura Garnett: Find your zone of genius and never fear a job search again (#24) 

Karl Kuhnert: How to find strength in vulnerability and live your values as a leader (#25) 

David Dylan Thomas: Understand cognitive bias to create positive impact in your work (#26) 

Hope Gurion: What nobody told you about being a product leader (#27) 

Rob Walling: Build a great business and let that be enough (#28)