Explore every episode of the podcast Make Music: Song Production, Marketing, Indie Artist Tips, Advice, Music Industry, Song Exploder
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Our Biggest Regrets as Independent Music Artists (Learn From Us) | 06 Apr 2026 | 00:18:41 | |
In this episode, we get honest about our biggest regrets as independent music artists—and how you can avoid them. Looking back, a lot of it comes down to lack of confidence and waiting too long to fully commit. We talk about how hesitation, second-guessing, and playing it safe can quietly hold you back and what happens when you finally decide to go all in on your music. If you’re an indie artist trying to build momentum, this episode is a reminder to trust yourself, take action, and stop delaying the path you know you want. Indie Roots is a production company started by Haddon, William Toll, and Ian Austin. We're all independent artists and have approximately 700k combined monthly listeners on Spotify. If you're on your own journey as an independent artist but struggling to navigate the road, we would love to help guide you in our coaching program. For a free intro call, send us an email at indierootsllc@gmail.com | |||
| How to Make Music Faster | 03 Apr 2026 | 00:14:38 | |
In this episode, we break down simple, practical ways to speed up your workflow so you can finish more songs and stay creative. We talk about why having production templates can save you hours, how to build a go-to production palette so you’re not starting from scratch every time, and the small workflow tweaks that add up to big time savings. The goal isn’t rushing—it’s removing friction so you can stay in the creative zone. If you’re an independent artist or producer looking to improve your workflow and actually finish more music, this episode is for you. Indie Roots is a production company started by Haddon, William Toll, and Ian Austin. We're all independent artists and have approximately 700k combined monthly listeners on Spotify. If you're on your own journey as an independent artist but struggling to navigate the road, we would love to help guide you in our coaching program. For a free intro call, send us an email at indierootsllc@gmail.com | |||
| If We Started Over as Independent Music Artists in 2026, Here’s What We’d Do | 01 Apr 2026 | 00:13:29 | |
If we were starting over as independent artists in 2026, what would we do differently? In this episode, we break down the moves we’d make to grow faster in today’s music landscape. We’d focus heavily on great songwriting, because no strategy beats a song that truly connects. We'd also focus on building a deep, engaged fan base—not just chasing streams, but creating real listeners who stick around. We also talk about why we’d collaborate more and actively seek feedback, instead of trying to do everything alone. If you're an indie artist trying to figure out what actually matters right now, this episode cuts through the noise and gives you a clear direction. Indie Roots is a production company started by Haddon, William Toll, and Ian Austin. We're all independent artists and have approximately 700k combined monthly listeners on Spotify. If you're on your own journey as an independent artist but struggling to navigate the road, we would love to help guide you in our coaching program. For a free intro call, send us an email at indierootsllc@gmail.com | |||
| Refining Your Production Pallet Will Enhance Your Music | 30 Mar 2026 | 00:15:40 | |
Want your music to stand out in a crowded, algorithm-driven world? In this episode, we explore how refining your production palette can elevate your sound, spark creativity, and help you stay unique as an artist. It’s easy to fall into repetitive habits—same sounds, same plugins, same arrangements. But the artists who grow are the ones who keep expanding their production toolkit and staying curious. By introducing new textures, instruments, and techniques, you can keep exploration alive and create music that feels fresh and distinct. We dive into:
Whether you're a producer, songwriter, or independent artist, this episode will help you push past creative limits and build a sound that truly stands out. Indie Roots is a production company started by Haddon, William Toll, and Ian Austin. We're all independent artists and have approximately 700k combined monthly listeners on Spotify. If you're on your own journey as an independent artist but struggling to navigate the road, we would love to help guide you in our coaching program. For a free intro call, send us an email at indierootsllc@gmail.com | |||
| How to Adapt to Changing Algorithms | 27 Mar 2026 | 00:16:05 | |
How do you grow your music career when algorithms keep changing? In this episode, we break down exactly how to adapt to changing algorithms on platforms like Spotify, TikTok, and beyond—without chasing every trend. As streaming and social platforms evolve (especially with the rise of AI-generated content), one thing is becoming clear: great songs and real fan engagement matter more than ever. The artists who win aren’t just posting more—they’re building deeper connections. We dive into:
If you're an independent artist, producer, or songwriter trying to grow in today’s unpredictable music landscape, this episode will help you cut through the noise and focus on what actually works. Indie Roots is a production company started by Haddon, William Toll, and Ian Austin. We're all independent artists and have approximately 700k combined monthly listeners on Spotify. If you're on your own journey as an independent artist but struggling to navigate the road, we would love to help guide you in our coaching program. For a free intro call, send us an email at indierootsllc@gmail.com | |||
| Has the Spotify Algorithm Changed? | 25 Mar 2026 | 00:15:43 | |
Has the Spotify algorithm changed in 2026? In this episode, we break down a growing theory among independent artists and producers: Spotify may be shifting its algorithm to prioritize song quality over quantity. For years, consistent releases and high output have been key to triggering the Spotify algorithm. But with the recent explosion of AI-generated music flooding streaming platforms, the landscape may be evolving. Is Spotify now rewarding engagement, retention, and listener satisfaction more than sheer volume? Whether you're an indie artist, producer, or music marketer, this episode explores how to stay ahead of the curve as streaming platforms evolve. Indie Roots is a production company started by Haddon, William Toll, and Ian Austin. We're all independent artists and have approximately 700k combined monthly listeners on Spotify. If you're on your own journey as an independent artist but struggling to navigate the road, we would love to help guide you in our coaching program. For a free intro call, send us an email at indierootsllc@gmail.com | |||
| What is Digital Touring? | 23 Mar 2026 | 00:20:24 | |
In this episode, we explore the concept of digital touring—a strategy where artists grow fanbases in specific locations online before ever stepping on stage. We talk about how some artists collaborate with musicians who already have strong followings in certain cities, releasing songs together to tap into those local audiences. Then, when it’s time to tour, they’re not playing to strangers—they’re performing for listeners who already know their music. | |||
| Is Signing to a Label Worth It? | 20 Mar 2026 | 00:20:43 | |
In this episode, we break down the realities of label deals and why they may not be the best path for most independent artists. We’ll talk about how label contracts really work, why many artists give up more control than they expect, and how the financial side of deals can be far less appealing than they appear on the surface. More importantly, we explore how modern artists can build sustainable careers without relying on a label—using direct fan relationships, independent releases, and smart long-term strategies. | |||
| Why Writer's Round Are a Great Place to Network | 18 Mar 2026 | 00:18:34 | |
In this episode, Will shares his recent experience participating in a writer's round and how he was able to both network and earn some income. | |||
| Part 2: If Streaming Dies, What's Next? | 16 Mar 2026 | 00:25:17 | |
In this episode, we continue talking about whether or not streaming will last and strategies that could be implemented to not go out with it. | |||
| If Streaming Dies, What's Next? | 13 Mar 2026 | 00:19:41 | |
In this episode, we discuss if streaming will die and whether or not we're worried about this. Thanks for listening! | |||
| Get Wider Mixes With This Technique | 11 Mar 2026 | 00:19:07 | |
In this episode, you'll learn how to create space by strategically shaping the low mids so that key elements like vocals, bass, and lead instruments stay clear in the center while supporting elements add width around them. We’ll talk about why contrast between instruments is essential, how subtle EQ moves can dramatically improve stereo width, and how to keep your mix full without it becoming cluttered. | |||
| Our Evolving Philosophies on AI Generated Music | 06 Mar 2026 | 00:26:44 | |
AI is changing music fast—and our thoughts on it are changing too. In this episode, we unpack our evolving philosophies on AI-generated music, from early skepticism to more nuanced perspectives. We discuss the creative possibilities, ethical concerns, and practical realities of using AI tools in songwriting and production, especially for independent artists. Is AI a threat to artistry, a powerful creative assistant, or something in between? Whether you’re curious, cautious, or already experimenting with AI music tools, this conversation will help you think critically about how AI fits into the future of music and your own creative process. | |||
| Should Indie Artists Use Suno? | 04 Mar 2026 | 00:16:57 | |
In this episode, we tackle a hot topic in the music world: should independent artists use Suno, the AI-driven music generator, as part of their creative process? We break down what Suno is, how it helps musicians quickly generate song ideas, demos, background tracks, and inspiration without needing traditional production tools, and why many indie artists enjoy experimenting with it. | |||
| How Bailey Gillen (The Figs) Collabed With Forest Frank | 02 Mar 2026 | 00:29:18 | |
In this episode, we have a conversation with Bailey Gillen from The Figs and talked about his artist journey that led to a massive collaboration with Forest Frank on the song "Lemonade". | |||
| Do You Need to be Famous to Make it in Music? | 27 Feb 2026 | 00:15:03 | |
Can you succeed in the music industry without being a household name? In this episode, we explore what it really takes to make it as a musician, from building a loyal fanbase and leveraging online platforms, streaming, and social media, to honing your craft and collaborating with the right mentors. We break down the myths around fame, share practical strategies for independent artists, and reveal how artists can thrive without ever topping the charts. Whether you’re an aspiring musician or a seasoned creator, this episode is packed with insights to help you grow your career on your own terms. | |||
| Comparing William Toll's First and Most Recent Song Production | 25 Feb 2026 | 00:24:26 | |
In this episode, we break down William Toll’s musical journey by comparing his very first song production with his latest release. We analyze changes in songwriting, production techniques, mixing, and overall sound, highlighting the growth and experimentation that have shaped his music. Whether you’re an aspiring musician, producer, or simply a fan, this episode offers valuable insights into how artists refine their craft, embrace new tools, and develop their unique style over time. Don’t miss this deep dive into the evolution of sound and artistry! | |||
| The Best Way to Level Up Your Craft as an Artist | 23 Feb 2026 | 00:20:47 | |
Looking to take your artistic skills to the next level? In this episode, we dive into the most effective ways artists can grow and improve their craft. From coaching with the best mentors to leveraging online courses, video tutorials, and digital resources, we cover everything you need to accelerate your learning and boost your creative career. Discover practical tips for finding the right guidance, staying motivated, and mastering techniques that will make your art stand out. Whether you’re a painter, illustrator, or digital creator, this episode will help you unlock your full potential and take your art to new heights. | |||
| How to Improve Your Production by Using Reference Tracks | 20 Feb 2026 | 00:16:59 | |
Want your music to sound more polished and professional? In this episode, we break down the power of reference tracks and how they can help you level up your production. Learn how to analyze tones, mixes, arrangements, and dynamics from songs you love—and apply those insights to your own tracks. Perfect for producers and songwriters looking to sharpen their ear and take their music to the next level. | |||
| Our First Songs vs Our Most Recent Songs | 18 Feb 2026 | 00:23:13 | |
Ever wondered how far a songwriter can come? In this episode, we take a trip down memory lane and share our very first songs alongside our most recent tracks. Hear the growth, the mistakes, the breakthroughs, and the moments that shaped our sound. Whether you’re just starting out or deep in your songwriting journey, get inspired by our evolution and see what’s possible when you keep creating. | |||
| How to Level Up Your Songwriting | 17 Feb 2026 | 00:19:43 | |
Unlock the power of collaboration in this episode as we dive into the art of co-writing. Whether you’re a seasoned songwriter or just starting out, learn how partnering with others can spark creativity, overcome writer’s block, and take your songs to the next level. We share practical tips, real-world examples, and strategies to make your co-writing sessions more productive and inspiring. | |||
| Why Songwriting Is the Most Important Part of Your Process | 13 Feb 2026 | 00:14:48 | |
Before the mix, before the master, before the playlist pitch—there’s the song. In this episode, we dig into why songwriting is the foundation of every great record and how melody, lyrics, structure, and emotion shape everything that comes after. We talk about what production can enhance, what mixing can’t fix, and how focusing on the core of your song can transform your entire creative process. | |||
| How Publishing Ensures You Get Every Royalty You’re Owed | 11 Feb 2026 | 00:28:24 | |
Music publishing is one of the most misunderstood parts of the industry—and one of the most important if you want to get paid for your work. In this episode, we break down what publishing actually is, how royalties flow, and why having the right setup can make the difference between collecting some of your money and collecting all of it. If you’re a songwriter, producer, or independent artist, this is essential listening. | |||
| How Much Does the Mix Matter? | 09 Feb 2026 | 00:23:28 | |
In this episode, we tackle one of the most debated questions in music: does a great mix make or break a song? While songwriting and production will always be the foundation, the final mix can be the difference between a track that feels unfinished and one that truly connects. We break down where mixing fits in the creative process, when it matters most, and how it can push a song to its tipping point. | |||
| How to Produce Your Song According to Your Genre | 02 Feb 2026 | 00:10:22 | |
Every genre has its own language—and production is a huge part of it. In this episode, How to Produce Your Song According to Your Genre, we talk about how production choices shape how a song is perceived and why genre awareness matters more than expensive plugins or complex techniques. We break down how to identify the core production elements of your genre, when to follow the “rules,” and when breaking them actually works. Whether you’re producing pop, indie, worship, folk, or something in between, this episode helps you make intentional decisions that support the song instead of fighting it. | |||
| Do You Need to Sound Treat Your Room? | 30 Jan 2026 | 00:16:37 | |
Do you really need to sound treat your room to make great music? In this episode, Do You Need to Sound Treat Your Room?, we talk honestly about what acoustic treatment actually helps with—and what matters far more than foam on the walls. We break down when sound treatment can make a small difference, common misconceptions about home studios, and why a strong performance will almost always outweigh a “perfect” recording environment. If you’ve been putting off creating because your room isn’t ideal, this episode is a freeing reminder that great songs start with great performances—not perfect spaces. | |||
| Why Some Songs Catch Fire and Others Don't | 28 Jan 2026 | 00:16:38 | |
Why do some songs take off while others—just as good—never seem to catch fire? In this episode, Why Some Songs Catch Fire and Others Don’t, we unpack the mix of timing, emotion, context, and momentum that turns certain songs into breakout moments. We talk about why quality alone isn’t enough, how audience connection and storytelling play a huge role, and the difference between forcing a moment and letting one grow naturally. From algorithms and playlists to human psychology and repeat listens, this episode reframes “success” and helps you focus on what you can control as an artist. | |||
| How We Get Songs on Spotify Editorial Playlists | 26 Jan 2026 | 00:19:45 | |
Getting a song on a Spotify editorial playlist can feel mysterious—or completely out of reach. In this episode, How We Get Songs on Spotify Editorial Playlists, we break down what actually goes into landing editorial placements as independent artists and what doesn’t matter as much as people think. We talk through our real-world process: how we decide which songs to pitch, what Spotify editors look for, the importance of timing and data, and how consistency plays a bigger role than one “big” release. This isn’t a shortcut or a guarantee—but it is a clear, honest look at how editorial playlists really work and how indie artists can give themselves the best possible chance. | |||
| How to Find a Community as an Independent Artist | 23 Jan 2026 | 00:10:32 | |
Being an independent artist can feel lonely—but it doesn’t have to be. In this episode, How to Find a Community as an Independent Artist, we talk about why community matters so much for creatives and how to actually find (and build) it when you’re doing things on your own. We explore the difference between chasing growth and cultivating genuine relationships, where independent artists can find like-minded people both online and in real life, and how to show up in a way that leads to real connection—not just networking. Whether you’re just starting out or feeling isolated after years of doing this solo, this episode offers practical, honest encouragement to help you stop feeling alone and start moving forward together. | |||
| Is Focusing on the Craft of Music Enough to Become Successful? | 21 Jan 2026 | 00:24:00 | |
In this episode, we discuss the role that musical craft—songwriting, production, performance, and mixing—plays in building a career, while acknowledging that artists often have different experiences and philosophies. Some believe that deep focus on craft is the foundation of long-term success, while others argue that visibility, strategy, and consistency are just as critical. Rather than offering a single answer, this conversation presents multiple viewpoints on how artists balance improving their skills with growing an audience and navigating the realities of today’s music landscape. If you’re trying to decide where to invest your time and energy, this episode offers perspective without prescriptions. | |||
| How to Use Reverb to Enhance Your Music and Not Take Away | 14 Jan 2026 | 00:24:07 | |
In this episode, we explore why reverb is often overused and how subtle, purposeful choices can dramatically improve clarity and impact. You’ll learn how to place instruments in a space, support the lead vocal, and create depth without sacrificing punch or intimacy. If you’ve ever added reverb and felt like your mix suddenly lost focus, this episode will help you understand when reverb serves the song—and when it hurts it. Designed for independent artists and producers who want professional-sounding mixes without overprocessing. | |||
| Adding Contrast to Your Songs Will Improve Them Drastically | 12 Jan 2026 | 00:20:38 | |
In this episode, we break down how contrast keeps listeners engaged and why many songs feel flat when everything stays the same. You’ll learn how to create stronger emotional impact by using dynamics, arrangement shifts, texture changes, and energy variation without overcomplicating your songs. Whether you’re writing, producing, or arranging music, this episode will help you make intentional choices that highlight your best moments and keep your listeners locked in from start to finish. If your songs feel like they’re missing something but you can’t quite name it, contrast may be the missing piece. | |||
| How to Mix Your Songs Without Overcomplicating It | 09 Jan 2026 | 00:19:35 | |
In this episode, we break down a simple, effective approach to mixing that focuses on clarity, balance, and emotion—without getting lost in technical rabbit holes. You’ll learn how to stop overprocessing, make confident decisions, and create mixes that translate well across speakers, headphones, and streaming platforms. If you’ve ever felt stuck tweaking the same song for hours, unsure if you’re improving it or making it worse, this episode will help you simplify your mixing workflow and focus on what actually matters. Perfect for independent artists who want better mixes without turning mixing into a science experiment. | |||
| How to Make Music Faster Without Sacrificing Quality | 07 Jan 2026 | 00:16:14 | |
In this episode, Ian Austin explains how simplifying decisions, building repeatable systems, and trusting the creative process can dramatically speed up your music production while still delivering high-quality results. If you find yourself stuck overthinking, endlessly tweaking, or struggling to finish songs, this conversation offers practical strategies to help you move faster and finish more music. You’ll learn how professional artists streamline their workflow, balance speed with craftsmanship, and avoid burnout by focusing on what actually moves a song forward. Whether you’re an independent musician, producer, or songwriter, this episode will help you create more consistently without sacrificing the sound you’re proud of. | |||
| How to Get Through "Start-Up" Mode as an Independent Artist | 05 Jan 2026 | 00:17:24 | |
In this episode, we talk about why the start-up phase is often the most discouraging part of being an independent artist, musician, or creator—and why nothing feels easy at first. You’ll learn how to push through low confidence, slow growth, and the frustration of creating without feedback, while building the habits and consistency that lead to real momentum. If you’re an independent artist trying to grow your career, improve your craft, and stay motivated when progress feels invisible, this episode will help you reframe the struggle and keep moving forward—one step at a time. | |||
| Three Pillars of an Independent Artist | 29 Dec 2025 | 00:28:21 | |
If you want to grow as an independent artist, you can’t afford to focus on just one side of your career. In this episode, we break down the three pillars every independent artist needs: Message, Art, and Business—and why ignoring any one of them leads to stalled growth or burnout. We talk about how your message clarifies why you make music, your art delivers that message with excellence, and your business ensures your work reaches people and sustains your life. You’ll learn how these pillars work together, what happens when one is underdeveloped, and how to bring your career back into balance. Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify). If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help. Send us an email at indierootsllc@gmail.com | |||
| Why You Need an Artist Mastermind Group | 26 Dec 2025 | 00:16:27 | |
Trying to build a music career alone is one of the slowest—and loneliest—ways to grow. In this episode, we break down why you need an artist mastermind group and how surrounding yourself with the right peers can radically accelerate your progress as an independent artist. We talk about the difference between casual networking and true masterminds, how accountability and shared experience sharpen your decision-making, and why isolation breeds stagnation. You’ll also learn what to look for in a healthy artist mastermind, how to join or start one, and how to avoid groups that drain more energy than they give. Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify). If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help. Send us an email at indierootsllc@gmail.com | |||
| How to Avoid the December Dip For Spotify Streams | 24 Dec 2025 | 00:12:55 | |
Every year, many artists notice their Spotify streams drop in December—and wonder what went wrong. In this episode, we break down the December dip for Spotify streams, why it happens, and how independent artists can avoid (or minimize) the slowdown. We explain the seasonal listener behavior behind the drop, how playlists and algorithms shift during the holidays, and what mistakes artists make that unintentionally worsen the decline. More importantly, we share practical strategies you can use before, during, and after December to protect momentum and set yourself up for a strong rebound in the new year. Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify). If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help. Send us an email at indierootsllc@gmail.com | |||
| The Key to Identifying Your Audience as an Independent Artist | 22 Dec 2025 | 00:23:22 | |
Trying to grow your music without understanding your audience is like throwing songs into the void and hoping they stick. In this episode, we break down the key to identifying your audience as an independent artist—and why clarity beats reach every time. We talk about how to move beyond “everyone” and clearly define who your music is actually for. You’ll learn practical ways to identify your ideal listener, understand their habits, and create music and content that connects more deeply. This episode also covers common mistakes artists make when guessing their audience instead of studying it. Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify). If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help. Send us an email at indierootsllc@gmail.com | |||
| Why Having a Growth Mindset is Crucial for Independent Artists | 19 Dec 2025 | 00:13:07 | |
Talent alone isn’t enough to build a sustainable music career. In this episode, we break down why having a growth mindset is essential for independent artists who want to keep improving, adapting, and moving forward—especially when progress feels slow or discouraging. We talk about how fixed thinking limits creative and career potential, and how a growth mindset helps you learn from setbacks, respond to feedback, and stay consistent through changing seasons of your journey. You’ll hear practical ways to reframe failures, measure progress correctly, and keep showing up even when results don’t come right away. Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify). If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help. Send us an email at indierootsllc@gmail.com | |||
| Grow Your Music Career With a Farmer's Mindset | 17 Dec 2025 | 00:16:54 | |
What if growing your music career had more in common with farming than with going viral? In this episode, we explore how adopting a farmer’s mindset can lead to steady, sustainable growth as an independent artist—instead of chasing quick wins and burning out. We talk about planting seeds through consistent releases, nurturing your audience over time, and trusting the long game when results aren’t immediate. This episode reframes success away from overnight breakthroughs and toward patience, discipline, and faithfulness, especially for artists who feel frustrated by slow progress. Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify). If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help. Send us an email at indierootsllc@gmail.com | |||
| Why You Shouldn't Do Everything Yourself in Your Music Career | 15 Dec 2025 | 00:17:29 | |
Trying to do everything yourself in your music career might actually be the thing holding you back. In this episode, we break down why the DIY mindset—while powerful—has real limits, and how attempting to wear every hat can quietly stall your growth as an independent artist. We talk about the difference between being hands-on and being overextended, when it makes sense to delegate or collaborate, and how community accelerates progress in ways talent alone never can. You’ll hear practical examples of what to keep in-house, what to outsource, and how to build relationships that elevate your music, marketing, and mindset. Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify). If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help. Send us an email at indierootsllc@gmail.com | |||
| How to Finish Songs Faster and Stop Overthinking | 12 Dec 2025 | 00:22:35 | |
Do you have dozens of half-finished songs sitting in your notes or DAW? You’re not lazy—you’re overthinking. In this episode, we tackle one of the biggest struggles for songwriters and independent artists: how to finish songs faster without sacrificing quality. We break down why perfectionism kills momentum, how to recognize when a song is done enough, and the simple frameworks that help you move from ideas to completed releases. You’ll learn practical ways to get unstuck, make confident creative decisions, and stop endlessly tweaking lyrics, chords, or production. This episode is especially helpful for DIY musicians, producers, and songwriters who want to release more music, grow consistently, and avoid creative burnout. Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify). If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help. Send us an email at indierootsllc@gmail.com | |||
| William Toll Shares His Journey From Zero to 200k Monthly Listeners | 10 Dec 2025 | 00:31:57 | |
What does it really take to go from zero listeners to 200,000 monthly listeners as an independent artist? In this episode, we sit down with William Toll to break down his real-world journey of building momentum from scratch—no label, no shortcuts, just strategy, consistency, and faith in the process. William shares how he got his first listeners, what actually moved the needle on Spotify, and the key mistakes he made along the way. We talk about algorithm triggers, playlist strategy, release consistency, mindset shifts, and how to stay motivated when growth feels painfully slow. This episode is packed with practical insights for independent musicians, Christian artists, and DIY creators who want sustainable streaming growth—not just viral moments. If you’re stuck under 10k listeners or trying to scale past your current plateau, this conversation will give you both clarity and encouragement from someone who’s been there and done it Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify). If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help. Send us an email at indierootsllc@gmail.com | |||
| How to Overcome Analysis Paralysis as a Musician | 08 Dec 2025 | 00:21:52 | |
In this episode, we tackle one of the biggest silent killers of an indie artist’s growth: analysis paralysis. If you constantly overthink your next move, second-guess your releases, or get stuck waiting for the “perfect” idea, this is your reset. Learn how to simplify decisions, build momentum, and create a system that keeps you moving forward even when fear or doubt tries to shut you down. Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify). If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help. Send us an email at indierootsllc@gmail.com | |||
| How Ian Austin Went From Zero to 190k Monthly Listeners | 05 Dec 2025 | 00:25:36 | |
In this episode, Ian Austin tells the story of how he went from zero to over 190k monthly listeners on Spotify. He talks about his creative process and the marketing strategies the helped him grow the most. If you're stuck trying to grow your audience, this episode will give you a roadmap. Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify). If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help. Send us an email at indierootsllc@gmail.com | |||
| How to Get Your First 20k Monthly Listeners and Activate Discovery Mode | 03 Dec 2025 | 00:24:46 | |
Hitting 20k monthly listeners isn’t luck — it’s strategy. Today we walk through the systems indie artists use to cross that first major milestone and start activating Discovery Mode with confidence. We’ll cover release cadence, conversion benchmarks, listener-lift signals, and how to position your catalog so Spotify knows exactly who to push it to. Whether you’re at 500 listeners or 15k, these tactics will get you over the hump. | |||
| How to Build a Brand by Being Yourself | 24 Nov 2025 | 00:22:51 | |
Your music is unique—but is your brand? In this episode, we dive into how to find your artist identity and build a brand that truly represents you. From defining your story and aesthetic to connecting with the right audience, we break down practical steps to help you stand out without losing authenticity. Whether you’re just starting out or looking to refine your image, this conversation will give you the clarity and confidence to make your mark as an artist. Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify). If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help. Send us an email at indierootsllc@gmail.com | |||
| How to Succeed as a DIY Artist | 22 Nov 2025 | 00:19:07 | |
The DIY path is longer, harder, and often lonelier—but it also offers the kind of freedom most artists never experience. In this episode, we break down why confidence isn’t just helpful for a DIY artist… it’s essential. From trusting your vision to making decisions without industry approval, we explore how belief in yourself becomes the fuel that keeps you moving when the road gets steep. If you’re building your career independently, this conversation will remind you why the long way can lead to the fullest creative freedom—and how confidence is the key to getting there. Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify). If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help. Send us an email at indierootsllc@gmail.com | |||
| Why Your Music Career Will Fail Without Community | 20 Nov 2025 | 00:17:45 | |
Too many artists are trying to build a music career in isolation—and it’s quietly killing their progress. In this episode, we break down why going solo isn’t just harder… it’s a path to burnout, discouragement, and stalled growth. From creative collaboration to emotional support to the doors that only relationships can open, we’ll explore the real reasons community isn’t optional—it’s essential. If you’ve ever felt stuck, alone, or unsure how to move forward in your music journey, this conversation might be the breakthrough you’ve been missing. Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify). If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help. Send us an email at indierootsllc@gmail.com | |||