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Explore every episode of the podcast Make More Money without Selling Your Soul

Dive into the complete episode list for Make More Money without Selling Your Soul. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Grow Your Business The Creative Way with Annie Ridout27 Feb 202500:48:45

In this episode, I chat with the incredible Annie Ridout - author, journalist, viral poet, and creative entrepreneur. 

Annie shares her inspiring journey from unpaid local newspaper gigs to becoming a Sunday Times bestselling ghostwriter and building a thriving online business. She has been a freelance journalist for over 15 years and is the author of three non-fiction books. 

But alongside writing, she’s launched digital magazines and businesses that have boomed. Reaching 100,000 views a month; bringing in six figures a year. Annie ’gets’ the online writing and business world and loves sharing what she knows through online courses and coaching.

We talk about the pivotal moment that pushed her into entrepreneurship, balancing motherhood with a creative career, and how she turned her love for writing into multiple income streams.

Annie also opens up about navigating rejection, financial pressure, and the creative freedom that comes from running a business on your own terms. 

If you’ve ever wondered how to build a sustainable business around your creativity, this conversation is packed with real talk, practical insights, and the reminder that you can do business your way.

Here are the highlights:

(3:07) Early Career Challenges and First Steps in Entrepreneurship

(7:17) Transition to Freelance Journalism

(8:38) Book Success and Online Courses

(16:38) Balancing Family and Business During the Pandemic

(21:29) Exploring Poetry and Coaching

(34:12) Transition to Substack and Creative Entrepreneurship

(43:15) Advice for Aspiring Entrepreneurs

Annie’s links:

www.annieridout.com / www.annieridout.substack.com

www.instagram.com/annieridout


To find out more:

Website

Instagram

Download the FREE Everyday Sales Machine Guide

Free Quarterly Clarity Mapping Tool

This podcast is proudly produced by Wavemakers Audio

Why Am I Not Seeing Results Yet In My Coaching Business?20 Feb 202500:23:39

What do you do when your business isn’t delivering the results you expected? In this episode, I get real about those “wobble” moments every entrepreneur faces. This isn’t a strategy talk - it’s about who you need to be when things feel hard, so those doubts don’t derail your success.

I share the mindset shifts that kept me going after a tough year in online business, how consistency (not constant reinvention) is the real secret to scaling, and why you might be just one small tweak away from your next big win. 

If you’re feeling stuck or tempted to start from scratch, this episode will help you refocus, reframe, and stay on track for long-term growth.

Here are the highlights:

(1:38) Reflecting on a Tiring Month

(3:09) Celebrating Resilience in Online Business

(5:57) Understanding the Paths to Success

(9:42) The Role of Momentum and Consistency

(11:27) Addressing Shame and Making It About You

(13:10) Avoiding Distraction and Changing Tactics

(16:05) The Importance of Commitment and Leadership


To find out more:

Website

Instagram

Download the FREE Everyday Sales Machine Guide

Free Quarterly Clarity Mapping Tool

This podcast is proudly produced by Wavemakers Audio

The Clients Every Day Sales Strategy19 Dec 202400:22:46

Ever feel like you’re posting endlessly but still waiting for those sales to roll in? In this episode, I break down exactly what you want to be doing daily to bring in clients without overcomplicating things. 

From building stronger relationships through warm outreach to making clear, confident invitations in your content, I’ll share simple strategies that actually work – without the icky sales tactics.

You’ll walk away with practical tips for balancing micro conversions, direct selling, and proactive follow-ups. 

If you’re ready to make everyday sales feel natural and consistent, this episode gives you the actionable steps to make it happen – starting today.

Here are the highlights:

(3:59) The Importance of Proactive Sales

(5:21) Follow-Up and Warm Outreach Strategies

(11:21) Creating Relationships and Engaging with Leads

(17:44) Promoting Paid Offers and Using Clear CTAs

(20:08) The Role of Funnels in Sales


To find out more:

Website

Instagram

Download the FREE Everyday Sales Machine Guide

Free Quarterly Clarity Mapping Tool

This podcast is proudly produced by Wavemakers Audio

EP17 - 5 Steps From Solopreneur to CEO30 Mar 202300:20:26

Today I’m talking about elevating from a solopreneur to C.E.O. 

Why am I talking about this? 

You may not know this about me, but I started my business as a single mum. 

So, it’s always been my intention to have a lifestyle-led business which allows me to be there for my two small children. 

Working to live and not living to work. 

Unfortunately, I know a lot of entrepreneurs who have let this slip from their grasp. 

If this resonates with you, join me today as I bring you my 5 tips about elevating from solopreneur to C.E.O.

Here are the highlights: 

(1:33) Working to live

(6:15) Pushing before the crash

(11:28) Self-awareness 

(15:09) Audit your own time

(17:11) CEO way of thinking


To find out more:

Website

Instagram

Download the FREE Everyday Sales Machine Guide

Free Quarterly Clarity Mapping Tool

This podcast is proudly produced by Wavemakers Audio

EP16 - Mistakes You’re Making With Your Offer Suite24 Mar 202300:23:07

Do you have an offer suite ready to present to your prospective clients?

Is it supporting them to confidently invest in your high ticket offers?

In today's podcast I breakdown the 3 common mistakes I see coaches and consultants make with their offer suites.

Listen to learn how you can build an offer suite that super speeds your brand authority and keeps a consistent flow of clients coming into your high ticket offer.

Here are the highlights:

(02:59) Irresistible and unforgettable! 

(07:40) Brand authority

(12:24) Evolves and expands

(14:11) No brainer!

(16:09) Scale and grow


To find out more:

Website

Instagram

Download the FREE Everyday Sales Machine Guide

Free Quarterly Clarity Mapping Tool

This podcast is proudly produced by Wavemakers Audio

EP15 - How To Elevate For Evergreen17 Mar 202300:23:36

In this episode I'm talking about how to elevate for evergreen. 

You might have tried this before but maybe it didn't work so well for you.

Do you want to know why?

Well, one of the biggest elements to getting evergreen to work is having the right offering!

So, I’ll be telling you how to create a robust offer that will attract consistent sales.

Here are the highlights:

(02:29) Pack a punch!

(05:00) Revenue I can actually forecast

(05:25) It just gets to be easier

(08:18) Earning more money, working less hours

(15:40) Your special sauces

(16:53) Create permanent shifts


To find out more:

Website

Instagram

Download the FREE Everyday Sales Machine Guide

Free Quarterly Clarity Mapping Tool

This podcast is proudly produced by Wavemakers Audio

EP14 - The Truth About Consistent Results10 Mar 202300:24:04

As coaches, we want people to transform and elevate.

Our success is often measured by our ability to create consistent results.

But this isn’t always as straightforward to achieve. 

In this episode, we’ll look at the obligations you have to your clients and the truth about achieving consistent results.

Here are the highlights:

(03:53) Supporting clients to find the answers

(07:51) Standing by your promises

(11:27) It can turn ugly!

(12:01) Being professional

(18:25) The red flags

(19:40) An invaluable learning


To find out more:

Website

Instagram

Download the FREE Everyday Sales Machine Guide

Free Quarterly Clarity Mapping Tool

This podcast is proudly produced by Wavemakers Audio

EP13 - Mindset Tips for Scaling Your Business02 Mar 202300:17:48

Today, I’m giving you three mindset tips for scaling your business. 

Why am I talking about this today? 

Well, while there are strategies that help you to get there sooner, there are certain elements that we have no control over. 

But we can take control over our mindset. 

And the results of shifting our mindset can be really positive. 

So, join me today as I outline my three mindset tips for scaling your business. 

Here are the highlights: 

(2:06) Handling the hard times

(4:24) My three tips

(6:23) The fear spiral

(12:25) Holding it loosely 

(14:40) Missing the opportunities 


To find out more:

Website

Instagram

Download the FREE Everyday Sales Machine Guide

Free Quarterly Clarity Mapping Tool

This podcast is proudly produced by Wavemakers Audio

EP12 - How To Become Fully Booked With One-to-Ones24 Feb 202300:21:59

Want to find out how to become fully booked with your one-to-one services?

In this week’s episode I share some of the golden nuggets which, over the course of the past several years, have given me the momentum to be where I am today.

Here are the highlights: 

(02:58) The importance of knowing what you’re selling

(05:14) The fear of visibility and the need to be visible

(07:00) The importance of being consistent

(11:59) Don’t be shy to annoy people

https://pollylavarello.lpages.co/clients-on-tap/


To find out more:

Website

Instagram

Download the FREE Everyday Sales Machine Guide

Free Quarterly Clarity Mapping Tool

This podcast is proudly produced by Wavemakers Audio

EP11 - Why Your Brand Should be an Afterthought16 Feb 202300:18:58

I grew up with a graphic designer as a mother. 

In fact, she owned a graphic design agency. 

I have a huge appreciation for branding.

So, what I’m about to say is a bit against the grain.

Early on in business, branding does not matter. 

Listen to this week’s podcast, and I’ll explain why branding should be an afterthought.

Here are the highlights: 

(1:42) Starting design

(4:41) Is this your forever brand?

(7:01) A brand won’t get 6 figures a year, you will

(11:19) You have a sub-niche

(15:50) The experience you offer


To find out more:

Website

Instagram

Download the FREE Everyday Sales Machine Guide

Free Quarterly Clarity Mapping Tool

This podcast is proudly produced by Wavemakers Audio

EP10 - The 5 Reasons why Your Offer Isn't Flying at the Moment09 Feb 202300:23:14

How do we avoid the pain?

The pain of launching something and it flops.

The pain of getting an evergreen funnel up and running. Spending all that time, effort, energy, and resources.

And still, tumbleweed.

Well, that’s most likely down to your offer.

In this week’s podcast I’m talking about the 5 reasons why your offer isn't flying at the moment.  

Here are the highlights: 

(2:26) Your offer on Evergreen

(4:46) Validating your offer

(9:32) Important prices

(11:33) Are you being specific? 

(18:36) Brand authority


To find out more:

Website

Instagram

Download the FREE Everyday Sales Machine Guide

Free Quarterly Clarity Mapping Tool

This podcast is proudly produced by Wavemakers Audio

Website: www.pollylavarello.com

Instagram: https://www.instagram.com/pollylavarello/

Free masterclass: https://pollylavarello.lpages.co/evergreen/

EP9 - Why Being Visible Is Your Super-power02 Feb 202300:20:13

We all know that visibility matters in business, yet most of us are playing it small.

In this episode, we look at the different fears surrounding visibility, why visibility is important for business and most importantly, the steps we can take to tackle our fears of visibility.

Here are the highlights: 

(05:48) Fear of doing something new

(07:41) Fear of judgement

(09:24) Lack of self-belief


To find out more:

Website

Instagram

Download the FREE Everyday Sales Machine Guide

Free Quarterly Clarity Mapping Tool

This podcast is proudly produced by Wavemakers Audio

EP8 - What is Selling Your Soul Anyway?26 Jan 202300:19:06

Since I started this podcast, people have been asking me:

“Polly, what do you mean by selling your soul?” 

I know that this is quite a big statement to make.

So let me elaborate… 

Making money doesn’t need to be at the sacrifice of our own well-being.

Yet, why does reading that statement make some of our stomachs lurch?

Join me in today’s episode, as I discuss what it means to make money without “selling your soul”. 

Here are the highlights: 

(03:17) The soul seller 

(06:37) Enough is enough 

(08:05) More than money

(12:01) Empowering business 

(16:20) You are the main character 

Find out more

Website: www.pollylavarello.com

Instagram: https://www.instagram.com/pollylavarello/

Free masterclass: https://pollylavarello.lpages.co/evergreen/

The Restful Edge with Nikki St Paul12 Dec 202400:39:43

Burnout is far more than just feeling tired, and in this episode, I’m joined by mind, body, and breath coach Nikki St. Paul to explore what it really looks like and how to prevent it.

Nikki shares practical tools like breathwork, somatic techniques, and redefining rest to support your nervous system and your success.

We talk about the subtle signs of burnout, why boundaries are non-negotiable, and how simple shifts—like slowing down—can transform how you feel and perform.

If you’re ready to breathe, lead, and thrive, this episode is packed with tools to help you get there.

Here are the highlights:

(2:43) Nikki's Background and Approach

(3:29) Identifying and Addressing Burnout

(8:10) The Role of Breath Work in Well-being

(15:36) Types of Breath Work and Their Benefits

(26:44) The Importance of Rest and Boundaries

More about Nikki:

www.breathingmindful.co.uk

www.instagram.com/breathingmindful/

Nikki is a Mind, Body, and Breath Coach and the Founder of Breathing Mindful Coaching. She is a certified life and breath coach and an accredited mindfulness meditation teacher.

Nikki supports women in business who are 'always on' to speed up by slowing down, pausing, and resting to achieve sustainable success and thrive in business and beyond. Nikki is on a mission to redefine rest and success. There is power in the 'AND'-resting and rising.


To find out more:

Website

Instagram

Download the FREE Everyday Sales Machine Guide

Free Quarterly Clarity Mapping Tool

This podcast is proudly produced by Wavemakers Audio

EP7 - How to Scale When You're Multi-passionate19 Jan 202300:20:47

Is being multi-passionate impacting the growth of your business? 

Well, imagine you walked into a bakery to get some lunch. 

They show you their lovely selection of baguettes and pastries.

You make your choice, but then they also offer to fix your tire. 

You would probably be a bit confused at this stage, wouldn't you? 

So, in today’s episode, we’re going to be talking about exactly that, and how you CAN scale when you’re multi-passionate. 

Here are the highlights: 

(02:18) How this is problematic for your business 

(09:25) Do your passions have anything in common?

(13:06) Using your multi-passions to hold back

(15:14) When to express yourself in business 


To find out more:

Website

Instagram

Download the FREE Everyday Sales Machine Guide

Free Quarterly Clarity Mapping Tool

This podcast is proudly produced by Wavemakers Audio

Website: www.pollylavarello.com

Instagram: https://www.instagram.com/pollylavarello/

Free masterclass: https://pollylavarello.lpages.co/evergreen/

EP6 - How to Create a High Ticket Offer13 Jan 202300:19:32

What is a high-ticket offer? And why does a high-ticket offer matter?

Well, here's why.. .

Firstly, it’s easier. Focus on building your list, attracting more people into that world, and being known for that one thing, that one area of expertise.

To give you an example...

I used to have gut issues. When I needed professional support, I discovered there was someone who was called the gut expert, and of course I chose to go to her rather than a normal nutritional therapist because I trusted she'd have more expertise in that one area.

This is exactly the same.

You make life a lot easier for yourself and for everyone else.

The highlights

(03.06.93) The key to making consistent sales…

(04.25.53) When you claim an area…

(09.14.65) What makes it unique…

(13.49.12) Finally, this is where...


To find out more:

Website

Instagram

Download the FREE Everyday Sales Machine Guide

Free Quarterly Clarity Mapping Tool

This podcast is proudly produced by Wavemakers Audio

Ep5 - Is Now The Time For Evergreen?12 Jan 202300:24:35

If you’re on this list, you’ve probably wondered at some point:

“Will evergreen work for me?”

I get this question all the time, so in today’s episode I’m discussing my story and what led me to believe that Evergreen is so powerful.

I will be touching on my 10 years of digital marketing experience, creating an impact and supporting people in the online business space.

If you want to hear more about why Evergreen marketing could be so impactful for your business, this is the episode for you.


Here are the highlights: 

(01:26) Facebook  

(07:51) Compound effect 

(13:20) Joining anytime 

(17:42) Come when you’re ready 

 

To find out more: 

Website: www.pollylavarello.com 

Instagram: https://www.instagram.com/pollylavarello/ 

Free masterclass: https://pollylavarello.lpages.co/evergreen/ 

Ep4 - How to Wake Up Your Email Subscriber List10 Jan 202300:20:56

A problem people often come to me with is that, even though they are sending regular emails and newsletters out, they aren’t getting anything in response.  

If you’re someone who is not seeing any bites from your mailing list, this is the podcast episode for you. 

I am going to be talking about how to wake up your email subscriber list, and discussing the importance of doing this for your business! 

 Here are the highlights: 

(02:31) Non ideal followings 

(05:25) Different buying behaviours 

(10:44) Your values 

(15:15) Audio  

 

To find out more: 

Website: www.pollylavarello.com 

Instagram: https://www.instagram.com/pollylavarello/ 

Free masterclass: https://pollylavarello.lpages.co/evergreen/ 

EP3 – Is ADHD Really a Superpower in Your Business?05 Jan 202300:22:35

When my daughter was in the process of being diagnosed with ADHD, I began to see similarities within myself. For some people, this would not evoke a positive reaction, but for me It felt like a celebration. 

Today I’m going to be talking about whether ADHD is a superpower as a business owner. 

Here are the highlights: 

(01:30) My daughter

(04:26) Working alone vs working in teams

(08:28) Spending money

(12:08) Pursuing multiple things

(16:52) Multiple ideas



To find out more:

Website: www.pollylavarello.com

Instagram: https://www.instagram.com/pollylavarello/

Free masterclass: https://pollylavarello.lpages.co/evergreen/




EP2 - 3 Ways to Get 3 Sales Calls This Week05 Jan 202300:22:54

Today I am talking about three ways to get three sales calls THIS WEEK!

This episode is going to be highly relevant to you even if you don’t do sales calls, as I am going to be discussing strategies to re-engage old clients AND excite new people in your world. It will also ensure people know how to buy from you!

Here are the highlights:

(01:34) Multiple ways of bringing sales into your business

(02:19) Email list

(04:30) Marketing

(06:59) Limited attention span

(09:09) Shorter sales calls

(13:47) Low hanging fruit

(15:25) Hand raiser content

 

To find out more:

Website: www.pollylavarello.com

Instagram: https://www.instagram.com/pollylavarello/

Free masterclass: https://pollylavarello.lpages.co/evergreen/

EP1 - Call Out Culture05 Jan 202300:18:52

In today’s episode I am going to be talking about call out culture and why it appears to be prolific online right now. I’m sharing 5 reasons why I’m calling out call out culture

Everyone makes mistakes, especially when it comes to growing an online business. But to see change, we need to be the change we want to see. 

What do you think?

Here are the highlights:

(02:26) Bullies

(03:36) Mistakes are normal

(07:28) Prevents experimental decisions

(10:15) Healthier alternatives

(14:29) Compassion

To find out more:

Website: www.pollylavarello.com

Instagram: https://www.instagram.com/pollylavarello/

Free masterclass: https://pollylavarello.lpages.co/evergreen/





Make More Money Without Selling Your Soul Trailer04 Jan 202300:01:38

Hi , I'm Polly Lavarello, an evergreen marketing expert, and welcome to Make More Money without Selling Your Soul. If you are a coach, consultant, or an online service provider, then this podcast is perfect for you.

On this podcast, you can expect to learn how to make money in your business with sales AND look after your wellbeing at the same time. So sit back, get comfortable, and enjoy the show.


How To Market for Every Day Sales05 Dec 202400:30:03

This episode is all about taking your marketing strategy from stressful and scattered to clear and consistent so you can create sales every day without burning out.

I’ll walk you through the three essential steps to marketing that attracts clients ready to buy, including how to position yourself as the go-to expert in your niche and why speaking your clients’ language (not industry jargon) makes all the difference.

If you're tired of the hustle mindset or feeling like your sales come in waves, this episode will shift your perspective.

From understanding the power of focused invitations to doubling down on the activities that bring results, I’m sharing advice to simplify your approach and create a flow that works for you.

Let's make sales easier and more sustainable—without losing your soul in the process.

Here are the highlights:

(2:48) The Importance of Marketing for Everyday Sales

(7:33) Becoming the Beyonce of Your Niche

(13:36) Speaking Your Ideal Client's Language

(17:35) Making Daily Invitations

(21:57) Auditing Your Marketing Activities


To find out more:

Website

Instagram

Download the FREE Everyday Sales Machine Guide

Free Quarterly Clarity Mapping Tool

This podcast is proudly produced by Wavemakers Audio

Putting Yourself First In Business With Guest Jo Hooper28 Nov 202400:29:46

This episode is all about embracing the "me first" mindset with my inspiring guest, Jo Hooper. After sacrificing her life for work in the corporate world and having two breakdowns into the bargain, Jo is on a mission to help you live a life you love. 

Jo shares her journey from corporate breakdowns to creating the "Me First Method," a revolutionary approach that helps business owners build sustainable, joyful lives without burning out.

We explore the importance of boundaries, self-respect, and designing a business that aligns with your values. Jo’s insights will challenge how you think about success and inspire you to take charge of your business and well-being.

Whether you're feeling stuck, overwhelmed, or just curious about redefining what it means to put yourself first, this conversation is packed with practical advice and empowering perspectives.

Here are the highlights:

(1:57) Jo Hooper's Background and Coaching Philosophy

(5:59) The Evolution of Jo's Business and the Me First Method

(9:20) Challenges of Putting Yourself First in Business

(15:33) The Role of Self-Love and Self-Respect

(17:38) Practical Tips for Implementing the Me First Method

(25:08) The Importance of Self-Awareness and Support

Connect with Jo: 

jo@getwildlyfree.co.uk 

https://getwildlyfree.co.uk 


To find out more:

Website

Instagram

Download the FREE Everyday Sales Machine Guide

Free Quarterly Clarity Mapping Tool

This podcast is proudly produced by Wavemakers Audio

Design Your Offer Suite For Every Day Sales21 Nov 202400:32:14

In this episode, we’re exploring how to create a business that makes sales every single day—without the burnout.

I break down the essentials of an everyday sales approach, from designing a scalable offer suite to building a clear customer journey that meets your audience at every stage. We’ll cover the three must-have offers that make it all work: a signature transformation, a continuation offer, and a strategic low-ticket entry point.

By the end of this episode, you’ll have the tools to evaluate your offer suite, reduce overwhelm, and start setting up systems that generate consistent sales—without sacrificing your sanity. If you’re ready to make 2025 your most balanced and profitable year yet, this one’s for you.

Here are the highlights:

(2:52) Challenges and Misconceptions in Business Growth

(5:44) The Shifting Business Landscape and the Need for Everyday Sales

(8:06) The Offer Suite for Everyday Sales

(21:09) Designing the Low-Ticket Offer

(25:48) The Importance of a Clear Customer Journey


To find out more:

Website

Instagram

Download the FREE Everyday Sales Machine Guide

Free Quarterly Clarity Mapping Tool

This podcast is proudly produced by Wavemakers Audio

Make More Sales with Your Website with Emma Griffin14 Nov 202400:27:39

In this episode, I sit down with Emma Griffin, a copywriter who has mastered the art of website storytelling.

Emma shares how she helps business owners bring their brand to life online with words that don’t just "sit pretty" but actively connect with audiences and drive action. We explore why having a solid website isn’t just a box to check but a vital tool for positioning and growth, especially in today’s digital age.

Whether you’re just starting out or looking to refresh your online presence, this episode is packed with insights on creating a website that truly reflects your brand’s value and voice.

Here are the highlights:

(1:57) Emma Griffin's background and specialization in websites

(4:43) The importance of websites and common mistakes

(8:28) The role of copy in website effectiveness

(12:52) Outsourcing vs. DIY website creation

(20:20) Signs that a website needs an update

Connect with Emma:

Instagram: Emma Griffin Writes

Website: www.emmagriffinwrites.co.uk

Emma is a copywriter working with coaches, consultants, and creatives who are done with DIY and ready for the real thing. With a decade-long career working with service businesses and big-name brands like The White Company, Bloom & Wild, and Harrods, Emma understands all the moving parts of creating not only copy that sells but also a complete website messaging strategy that ensures you stand out in a saturated market. Ready to move from the kids' table to the adults' table? Emma is the one to make it happen.


To find out more:

Website

Instagram

Download the FREE Everyday Sales Machine Guide

Free Quarterly Clarity Mapping Tool

This podcast is proudly produced by Wavemakers Audio

5 Steps to Turn Your Group Program into an Everyday Sales Machine07 Nov 202400:31:05

In this episode, we’re talking about how to turn your group program into an everyday sales machine. Building a business that sells while you sleep isn’t a fantasy; it’s actually achievable with the right systems in place, and I’m here to walk you through how it works.

This isn’t about live launches or last-minute promotions. Instead, it’s about creating sustainable, predictable income that supports your business and your life.

I’ll guide you through the steps to create what I call “everyday sales,” focusing on everything from designing an irresistible core offer to setting up seamless automations. You’ll learn how to make your business more resilient, efficient, and, yes, profitable—no stress needed.

Let’s get into how you can set up a truly life-proof business!

Here are the highlights:

(2:55) The Benefits of Everyday Sales

(6:16) Building Brand Authority with Everyday Sales

(8:02) Ditching the Feast or Famine Cycle  

(13:41) Five Steps to Implementing Everyday Sales

(23:14) Mistakes to Avoid in Implementing Everyday Sales


To find out more:

Website

Instagram

Download the FREE Everyday Sales Machine Guide

Free Quarterly Clarity Mapping Tool

This podcast is proudly produced by Wavemakers Audio

How to Get Started with Facebook Ads with Katie Colella31 Oct 202400:38:34

Today we’re joined by the incredible Katie Colella. With over 20 years of entrepreneurial experience, Katie is a certified business strategist and a stellar Meta ads manager.

She’s not just about the numbers; she’s passionate about empowering female service business owners to cultivate a version of success that truly resonates with them.

In this episode, we discuss the often intimidating world of Facebook ads and how they can be a game changer for your business.

Katie shares invaluable insights on transitioning from organic marketing to ads, tackling common fears, and the importance of list building.

Whether you're just starting out or feeling stuck, you’ll discover practical strategies to take the leap into paid advertising confidently. Join us as we break down the barriers and empower you to expand your reach and impact!

Here are the highlights:

(3:48) Katie Colella's Background and Current Work

(11:29) The Importance of Facebook Ads and Overcoming Fear

(21:54) Practical Advice for Starting with Facebook Ads

(30:04) The Role of Testing and Learning in Advertising

Connect with Katie:

Home - Business Mentor

@katie_colella_social

Katie is a multi-award-winning certified business strategist and mentor, as well as a Meta ads manager, with over two decades of entrepreneurial experience. From launching her first venture at just 18 to successfully exiting multiple businesses, both product and service-based, online and offline, she’s done it all.

She loves helping (mainly) female service business owners to grow a list, get more leads & sales into their businesses, helping them grow a business they love, that is their version of success. Alongside this, she is also the founder of Ella CRM, an all in one sales & marketing software, for all you need to run your business in one place.


To find out more:

Website

Instagram

Download the FREE Everyday Sales Machine Guide

Free Quarterly Clarity Mapping Tool

This podcast is proudly produced by Wavemakers Audio

What to do When You Feel Like Burning Your Business Down24 Oct 202400:22:43

In this episode, we're digging into something essential for every business owner: finding your "enough" in terms of business model, income, and offers.

I’m sharing why it’s so important to get clear on how much you really need to earn to run your business comfortably, pay your team, and handle taxes—no more guessing! We’ll also discuss why having an offer you can stand behind is the key to effortless selling.

I’m sharing my own experience of building a rock-solid group program that’s delivered consistent results since 2021.

If you're struggling to find that perfect alignment in your business, this episode will give you the clarity you need to make decisions that feel right—and profitable! Let’s get clear on what makes your business work for you.

Here are the highlights:

(1:30) Business Trends

(3:45) Consistency in Business

(4:01) Defining Your Enough Number

(15:40) Choosing the Right Business Model

(19:08) Success as an Everyday Feeling


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How To Go From Enrolling 3 New Clients Per Month To £200k Years17 Oct 202400:24:10

In this episode, I’m breaking down how you can go from enrolling just three clients per month to making 200k a year, without burning out or sacrificing your happiness.

No, I’m not here to push you toward some overhyped seven-figure roadmap. Instead, I’ll be sharing a straightforward strategy built around high-ticket group programs, sustainable growth, and a clear focus on the real value you bring to your clients.

We’ll explore how to create a thriving business model with less hustle and more ease, starting with enrolling just three clients a month.

If you’ve ever struggled with imposter syndrome or felt stuck in black-and-white thinking, this episode is for you.

Here are the highlights:

(3:52) Starting with a High-Ticket Group Program

(7:38) Designing an Evergreen Group Program

(9:25) Leveraging Multiple Marketing Strategies

(11:46) Introducing Continuity Offers

(19:00) Upgrading Clients to Premium Offers

(21:15) The Importance of Simple, Strong Foundations


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Property & Prosperity: Building Wealth for Purpose-Driven Entrepreneurs with the Honest Property Sisters13 Feb 202500:32:39

What if financial security wasn’t just about making money, but about making your money work for you? 

In this week’s episode, I sit down with Ruth and Becky, the Honest Property Sisters, to break down how freelancers, solopreneurs, and small business owners can build wealth through property investing—without burning out or overcomplicating the process.

We cover the biggest misconceptions about getting started, how to secure investment even if you don’t have savings, and why property can be the ultimate tool for creating long-term financial freedom. 

If you’ve ever wondered how to make your business profits work harder for you, this episode is packed with insights and strategies to help you take that first step.

Here are the highlights:

(3:42) The Honest Property Sisters Background 

(6:33) First Investment and Initial Challenges

(11:26) Building a Property Portfolio

(20:07) Investment Strategies and Tools

(24:22) Impact and Mission


Links:

Instagram:@honestpropertysisters and @honestproperteapod

Website: www.honestpropertysisters.com


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Sales is Easy with Charlie Day10 Oct 202400:31:04

In this episode, I’m joined by the incredible Charlie Day, a multi-award-winning entrepreneur who’s built not one but three multi-six-figure businesses—and she’s here to share her secrets with us!

Charlie’s mission is all about making sales easy and she’s passionate about doing it the right way—no sleazy tactics, just integrity and putting the customer first.

We’ll chat about how Charlie’s approach to sales has helped her build wildly successful businesses and why she believes anyone can succeed with the right mindset and strategy.

Charlie also shares how she balances it all—family, multiple businesses, and a thriving sales agency.

Whether you’re just starting out or looking to scale, this episode is packed with advice on how to make more sales, stay true to your values, and build a business that works for you. You don’t want to miss it!

Here are the highlights:

(3:01) Charlie's Entrepreneurial Journey

(7:12) Building and Scaling Businesses

(12:05) Transition to Sales Coaching and Agency

(14:54) Balancing Multiple Businesses

(19:47) The Importance of Sales and Overcoming Resistance

(26:46) Practical Tips for Improving Sales Skills

(27:13) Charlie's Advice for Overcoming Sales Fear

Connect with Charlie:

Master the Scienceof Sales | Charlie Day Sales


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The Style-Success Connection: Dressing for Achievement with Samantha The Style Editor03 Oct 202400:36:05

In this episode, I’m thrilled to chat with Sam, an award-winning newspaper editor turned personal stylist, who’s all about helping women in business use their wardrobes as a tool for success.

We talk about her incredible journey from navigating the male-dominated world of media to empowering women through style, showing that your clothes can impact how you feel, make decisions, and show up for work.

If you’ve ever wondered how your wardrobe choices might affect your confidence and business success, Sam shares her insights on personal branding through fashion.

We cover why what you wear matters, how it can help you stand out, and practical tips on dressing to boost your self-esteem and authority. You don’t want to miss it!

Here are the highlights:

(2:45) Sam's Motivation and Early Struggles

(6:46) Transitioning to Self-Employment

(10:45) The Importance of Wardrobe and Self-Empowerment

(11:28) The Role of Fashion in Business Success

(31:54) Sam's Business Model and Services

Connect with Samantha:

Samantha is an award-winning newspaper editor turned personal stylist who helps women in business make money using the power of their clothes. Being from a working-class background and becoming an editor in the elitist, male-dominated media industry, she realised how little support there was for what to wear for work. As she began using her wardrobe as a personal branding tool, other women in business started asking for her help. She is the host of the Hell Yes Style podcast and her book is published in March 2025.

The Style Editor


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The 20-Minute Newsletter Strategy with Liz Wilcox26 Sep 202400:36:42

In today’s episode, I’m thrilled to be joined by the vibrant, 90s-loving email strategist, Liz Wilcox! Known for her “Fresh Princess of Email” approach, Liz helps entrepreneurs simplify email marketing and make real money from their email lists—without feeling overwhelmed or stuck.

We’ll break down her no-nonsense, 20-minute newsletter framework that will have you writing emails like a pro, without overthinking or stressing about perfection. If your inbox is more unsubscribe than subscribe, Liz is here to show you how to turn that around!

We also chat about how often you should send emails, what really works in email marketing, and how to stay relatable and connected with your audience.

If you’ve been stuck on what to say or when to send emails, this episode is full of actionable tips that will help you build better relationships with your subscribers—and make more money while staying true to yourself.

Here are the highlights:

(3:37) Liz Wilcox's Background and Email Marketing Journey

(5:58) Challenges and Misconceptions in Email Marketing

(10:08) Frequency and Content of Newsletters

(14:45) Overcoming Objections to Email Marketing

(24:47) Growing and Monetizing Email Lists

More about Liz:

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships + make real money with emails. She’s best known for selling a blog, turning a $9 offer into multiple six-figures (without ads), and helping you untangle the email “knot” with her simple framework, the Email Staircase. She loves the 90s, headbands, and the beach.

Get Liz’s FREE newsletter bundle here >> https://polly--lizwilcox.thrivecart.com/email-marketing-membership/64e3784410204/

Learn more about Liz here >> https://polly--lizwilcox.thrivecart.com/email-marketing-membership/636a7bf190949/

Affiliate links - If you choose to work with Liz, I will receive a little kickback, however I don’t endorse anyone who I haven’t or wouldn’t work with myself.


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Are You or Your ADHD Running Your Business with Michaela Thomas19 Sep 202400:40:14

In this episode, I sit down with Michaela Thomas, clinical psychologist, best-selling author, and the host of Pause Purpose Play podcast, to discuss all things ADHD.

Michaela is a seasoned expert in supporting female entrepreneurs to navigate the unique challenges of ADHD while balancing the demands of their busy businesses.

She shares her own journey of recognising and managing ADHD as a business owner, along with how it shapes her work with clients.

We talk openly about the realities of life with ADHD, from the relief and grief of diagnosis to practical ways of working with your brain rather than against it.

Whether you're ADHD or not, you'll take away valuable insights on thriving in business while honouring your mental health.

Here are the highlights:

(2:10) Michaela's Journey in Business

(3:37) Recognising and Understanding ADHD

(6:12) Holding Space for Clients

(8:28) Grief and Relief in ADHD Diagnosis

(12:33) Impact of ADHD on Business

(14:20) Self-Awareness and Support Systems

(17:11) Burnout and Self-Care

(33:17) Slowing Down and Sustainable Success

Connect with Michaela:

About Us - The Thomas Connection

 


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3 Tips for Emotional Hygiene12 Sep 202400:21:34

In this episode, I’ll be breaking down the art of maintaining emotional hygiene while running a business, especially for those juggling client demands and personal well-being.

Through my own experiences, I highlight the importance of having strong boundaries, knowing when to hold space for clients' discomfort, and recognizing what’s truly within your control. From balancing client expectations to managing anxiety, I share practical tips that can save your energy and mental health.

Get ready for some insights that you can apply today to protect your peace while still delivering excellent results for your clients.

Here are the highlights:

(2:39) Understanding the Role of a Coach

(3:32) Personal Experience with Anxiety and ADHD

(7:13) Setting Boundaries and Managing Client Expectations

(10:10) Handling Client Discomfort and Maintaining Composure

(16:38) The Importance of Boundaries and Breaks


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Breaking Through the Multi-Six Figure Ceiling05 Sep 202400:22:23

In today’s episode, I'm wrapping up our whirlwind tour of the Cushy CEO Roadmap—my ultimate guide to scaling your business with ease.

If you’ve been caught in the cycle of burnout, juggling too many offers, or struggling to break past the multi-six-figure mark, this is for you! I’m breaking down the final steps to simplify and scale your business without losing your sanity—or your weekends.

We’ll talk about creating a standout group program that does the heavy lifting, understanding your data (yep, it’s a game-changer), and building a lean, mean team that works like clockwork.

If you’re ready to move beyond the chaos and want a strategy that feels effortless and sustainable, grab the roadmap from the show notes, and let’s make scaling fun again.

Here are the highlights:

(2:21) Journey to Multi-Six Figure Threshold

(4:41) Cherry on Top: Brand Positioning

(12:37) Scaling and Streamlining Operations

(16:31) Auditing and Improving Business Processes

(18:25) Client Case Studies and Success Stories

(20:43) Final Thoughts and Next Steps

Get the Cushy CEO Roadmap HERE


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The Data You Need to Make More Sales29 Aug 202400:19:37

In today’s episode, I'm breaking down the essential data you need to focus on to scale your business smoothly and sustainably. If you're tired of chasing the next shiny strategy and ready to dial in on what truly works, this one’s for you.

We’re continuing our walkthrough of the Cushy CEO Roadmap, moving past the cupcake phase to the cherry on top—where you refine your offer, master your strengths, and attract more of your ideal clients.

It’s easy to get distracted by new tactics, but real growth comes from tweaking and optimising what you already have. I’ll share how to analyse your data, understand where your sales are coming from, and identify the right areas to scale, so you can keep moving towards those big revenue goals.

Here are the highlights:

(4:01) Challenges in Scaling and Distractions

(10:08) Importance of Consistency and Data Analysis

(15:07) Leveraging Existing Networks and Collaborations

(16:41) Balancing Organic and Paid Growth

Get the Cushy CEO Roadmap HERE


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The Steps to 7 Figures22 Aug 202400:22:32

In this week’s episode, I'm continuing our journey through the Cushy CEO Roadmap, which also happens to be your guide to creating a seven-figure business that feels effortless.

Now, before you think, “But I don’t want seven figures,” stick with me. This roadmap isn’t just about the numbers—it’s about building a business that works for you.

We’re starting with the “Cupcake” phase, where many entrepreneurs find themselves stuck in the cycle of chasing clients. I’ll share the common pitfalls and how to break free so you can create sustainable success.

Here are the highlights:

(2:39) The Cupcake Stage: Challenges and Solutions

(6:10) Common Pitfalls in Online Business Models

(12:27) Deciding on a Group Program

(17:15) Practical Steps for Creating a Group Program

(17:29) Conclusion and Next Steps


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The Cushy CEO Roadmap15 Aug 202400:18:53

In today’s episode, I’m bringing out Auntie Polly, the more assertive side of me that all my one-to-one clients are familiar with, and we’re diving deep into the Cushy CEO Roadmap.

This year, my focus is on expanding what I stand for in business, even if it means pushing boundaries. If you’re curious about how to simplify and streamline your path to becoming a Cushy CEO, this episode is for you.

We’ll explore why this roadmap is crucial for avoiding the common pitfalls of complicating your business operations and how you can apply it to ensure smoother growth and scalability.

Get ready to understand the phases of business growth through the Cushy CEO lens and how to navigate each stage effectively.

Here are the highlights:

(1:10) Creating a lead magnet for business growth.

(3:06) Simplifying online business strategies for growth and profit.

(6:59) Business growth phases.

(10:35) How to scale a successful online business.


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Having the Courage to be Disliked08 Aug 202400:19:58

Today, I'm discussing a topic that's close to my heart and a bit vulnerable for me to share: having the courage to be disliked.

This episode isn't about referencing books or theories; it's about real, raw personal experiences. We'll explore why it's essential to embrace the possibility of not being liked and how this ties into our deeper business strategies and personal growth.

Let's talk about why sometimes, the most crucial step in your growth is allowing yourself to be misunderstood or even disliked, and how this can ultimately lead to a more authentic and aligned business practice.

This episode is for anyone who finds themselves moderating their actions or diluting their message for fear of disapproval.

Join me as I share my journey and insights on staying true to yourself in a world that might not always understand your choices.

Here are the highlights:

(1:10) Courage to be disliked, masterpiece mindset, and people-pleasing tendencies.

(5:23) Embracing authenticity and overcoming self-doubt in business growth.

(9:31) Managing uncomfortable business tasks and setting boundaries.

(14:30) Avoiding burnout.


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Knowing What to Focus On: How to Map Out Clear, Actionable Quarterly Goals for Your Business in 202506 Feb 202500:20:35

Feeling overwhelmed by all the advice out there about growing your business? 

In this episode, I break down the only three numbers you need to focus on to scale with clarity—your revenue goal, your sales targets, and the number of leads required to hit them. No more distractions, no more second-guessing—just a clear, simple action plan tailored to your business.

I’ll also share why your zone of genius and unfair advantage matter more than generic strategies, and how to filter out marketing noise so you can focus on what actually moves the needle. 

If you’re ready for less overwhelm and more strategic growth, this episode is a game-changer.

Here are the highlights:

(2:50) The Danger of Burning Things Down

(4:55) Setting Clear Financial Goals

(7:23) Calculating Sales and Leads

(11:17) Strategies for Attracting More Leads

(18:52) Working with Unique Opportunities

(19:06) Mapping Out Business Goals


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The 3 Signs You're Not Growing Your Mailing List Enough01 Aug 202400:16:20

Today, we explore whether you’re putting enough effort into growing your marketing list—a fundamental yet sometimes neglected aspect of business.

If you find yourself worrying about not making enough sales, constantly creating new offers, or considering lowering your prices, it's time to rethink your approach.

I'll share three telltale signs that you might not be focusing enough on list building, and offer insights on how to enhance your strategy.

Whether you're new to list building or looking to refine your tactics, this episode is packed with practical advice to help you expand your reach and sustain your business growth.

Here are the highlights:

(1:47) Are you struggling with consistent sales?

(3:41) List building for consistent sales.

(7:40) Creating a freebie to attract new subscribers.

(9:50) Creating a lead magnet for business growth.


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How To Turn Your Followers Into Sales25 Jul 202400:19:46

In today’s episode, we're diving deep into how to effectively turn your social media followers into sales.

I’ll reveal a simple three-part formula that clearly indicates whether your Instagram is set up to generate sales, and why many fail despite knowing these steps.

We'll explore the importance of defining the unique, valuable problem you solve and how to communicate this in a way that resonates deeply with your audience.

Tune in to transform your social media strategy and start making sales with authenticity and ease.

Here are the highlights:

(1:10) Formula for effective social media sales.

(4:40) Identifying and solving a specific, personalised problem for clients.

(9:04) Marketing strategies for small businesses.

(12:49) Creating a unique offer to stand out in an industry.


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How Having A Team Can Slow You Down18 Jul 202400:23:57

Today, we're tackling a counter intuitive topic: when having a team might actually slow down your business growth.

While teams are often seen as essential for scaling, they can also complicate dynamics and divert focus from core activities.

Join me as I share personal experiences and insights from managing teams that ranged from just me to eight members, discussing the challenges and strategies for maintaining a productive team without losing sight of what drives your business.

Tune in to learn how to ensure your team remains an asset, not a liability, in your growth journey.

Here are the highlights:

(1:10) The benefits and challenges of having a team for online entrepreneurs.

(2:54) Managing a team, including the risks and challenges of hiring and leading others.

(6:58) Leadership, vision, goals, and communication for business success.

(12:16) Fostering a positive company culture.

(17:01) Leadership qualities for small business success.


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The Problem With Having One High Ticket Offer11 Jul 202400:24:04

Today, I'm diving into a topic you might find unexpected, especially if you've been part of my journey for a while. We're discussing the challenges of relying solely on one high-ticket offer in your business model.

While this approach has significantly benefited me, providing financial freedom and allowing me to reinvest in my business, I've come to recognise its limitations.

This episode is a candid exploration of how my high-ticket strategy began to feel more restrictive than liberating and the new methods I'm embracing to support my clients more effectively.

Join me as I share the evolution of my business strategy, ensuring it aligns with both my goals and the needs of my clients, all while maintaining the integrity of my original vision.

Here are the highlights:

(4:57) Sales call conversion rates and client readiness.

(9:24) Business growth and profit margins.

(13:53) Challenges with offering multiple high-ticket offers.

(18:49) Tiered program for business growth with personalised support.


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What To Do When Your Signature Offer Isn't Working04 Jul 202400:16:09

Join me on this week's episode where we delve into the crucial topic of what to do when your signature offer isn't performing as expected.

As an evergreen marketing expert and business coach, I've observed firsthand the challenges and evolutions necessary to refine and perfect a signature offer.

I'll share actionable insights and personal experiences to help you tweak and evolve your offerings effectively.

Whether you're struggling to see results or just looking for ways to improve, this episode will guide you through understanding the dynamic nature of online business offers and how to adapt for success.

Here are the highlights:

(2:46) Evolving online business strategies and overcoming obstacles to success.

(5:00) Adapting your sales strategy based on feedback.

(6:37) Giving yourself a realistic timeframe.

(8:56) Evolving a signature offer to create a cushy business.


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ADHD Business Hacks (When You Feel Like Burning it All Down)27 Jun 202400:21:35

In today’s episode, we delve into ADHD business hacks, building on my episode about “Is ADHD actually a superpower?”

While I'm not officially diagnosed, my experiences and insights into managing ADHD traits in business have been valuable both to myself and my clients, so I knew I had to share them with you.

We'll explore strategies to harness these traits effectively, focusing on maintaining interest in long-term projects and finding sustainable rhythms.

Join me for transformative insights that can help you navigate the dynamic intersection of ADHD and business.

Here are the highlights:

(1:10) Business hacks and personal experience with ADHD.

(4:14) Overcoming boredom and maintaining consistency in your business.

(10:32) Recognising and changing toxic habits.

(14:12) Avoiding boredom in business.


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How to Earn Passive Revenue This Summer20 Jun 202400:18:33

Today, we tackle the topic of generating leverageable income over the summer. I'll bust the myth of 'passive revenue' and share why I prefer to focus on leverageable income instead.

We'll discuss the common pitfalls of choosing the wrong revenue streams and how to smartly transition from one-to-one client work to more scalable options like group programs.

This episode is packed with actionable advice on making your business work smarter, not harder, so you can extend your impact without extending your hours.

Here are the highlights:

(1:10) Passive income vs. leverageable income in online business.

(4:43) Choosing the best business model for online entrepreneurs.

(9:42) Creating a group program to generate passive income.

(11:49) Creating an offer that aligns with your brand.


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The Ultimate Activity for Cushy Lead Gen with Natalie Koussa13 Jun 202400:30:37

Today, we're diving into the power of podcasts with a special guest, Natalie Koussa, a seasoned podcast tour strategist.

Natalie has revolutionised the way coaches and entrepreneurs use podcasts to amplify their message and build their brands.

Whether you're contemplating starting your own podcast or guesting on others, this episode will unveil essential strategies to leverage podcasts effectively. We’ll discuss how to turn your message into a movement and why now might be the perfect time to prioritise podcasting in your business strategy.

Don't miss out on this game-changing conversation—it might just be the push you need to take your presence in the digital world to the next level.

Here are the highlights:

(6:20) Podcast guesting strategies and the importance of having a unique angle.

(9:38) Podcasting for business growth.

(15:48) How to get started and tips for success in podcasting.

(21:19) Tips on repurposing content and building an audience.

Connect with Natalie:

https://nataliekoussa.com/

Instagram: @nataliekoussa_


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