Explore every episode of the podcast Make Marketing Suck Less for Expertise-Driven Solo Businesses
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Marketing That Doesn't Hijack Your Life with Laura Litwiller | 24 Sep 2024 | 00:31:41 | |
“If I decide to use social media, then maybe I'm posting all the time and checking for likes and comments in my off hours. What you choose from marketing can affect your life. And for me, it has been really important to figure out a way to do it that works for me and lets me keep on living the life I want to be living and not feeling too stressed out by my work or feeling the need to get in there and do things at all hours of the day.” Everyone who markets marketing programs is always so damn certain that their approach works for everyone, everywhere, no matter the business. They've got the one right way to do it. And that certainty makes you doubt yourself and your decisions. It also always has you on the lookout to find that silver bullet that's going to work flawlessly. But what if there's no one right way to market? How do you navigate the uncertainty and build your own confidence around marketing?
In this episode, you will hear:
Want to hear more about The Expert Up Club? Book Your Private Tour Here
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| Don’t Let ‘em Shame You: Turn Your Expertise into a Marketing Superpower | 17 Sep 2024 | 00:13:03 | |
Let's face it. Experts are made to feel shame about their expertise. We too often hear things like: >>don't be an expert, be an explorer >>don't be smart, be curious >>don't be an expert, be a human And these things are said by the very people who claim to get experts known and hired for their work. And it is time, my friend, that we stop shitting on experts because here's the truth. The very thing you are told to deny about yourself, about your experience is what will make you great at marketing your business. Experts bring three great untapped strengths when it comes to marketing, and I'm gonna tell you all about it on this episode of the podcast. In this episode, you will hear:
Want to hear more about The Expert Up Club? Book Your Private Tour Here
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| How Messaging Wins When Life Sucks with Nicole Trick-Steinbach | 23 Jul 2024 | 00:34:18 | |
“I know that I'm extraordinary at what I do. And because I have messaging, because I have my packages, because I have my pricing, I can keep moving forward in confidence in one area of my life”. There comes a time when the shit hits the fan in your life and you just can't keep showing up the way you like. The first thing that always goes is marketing. Let's face it. Most of us don't have the option of just stopping marketing altogether. We can't put our businesses on hold because we need it to pay our own bills. So how do you keep going? When marketing already sucks for you, how do you keep going when your personal life has gone off the rails?
Full show notes and transcript are here. | |||
| [3WR Book Club] Why Expert Business Owners Need to Start a Rebellion | 20 Sep 2022 | 00:12:25 | |
Experts can spot BS a mile away. And I believe that is what makes marketing so hard for them. They see the pseudo-experts out there, marketing their businesses and all they see are the big promises, the quick fixes, the big rewards for little effort, the easy-to-follow blueprints, and think, “That’s not how any of this works.” Experts look at those kinds of marketing messages and ask themselves if they really, actually, have to do that to get results? So today, let’s dig into what you can say to get your work in front of the people who need you that will communicate your real expertise, and won’t leave you feeling slimy. For this week’s Three Word Rebellion Book Club, we’re reading chapters four and five and looking at why experts need to start rebellions, and the best advice I have for finding your Three Word Rebellion when you’re an expert. In this episode:
Learn more about Michelle Mazur: | |||
| [3WR Book Club] Why You Should Build a Movement Around Your Expertise | 13 Sep 2022 | 00:15:52 | |
Do you ever say to yourself, “I wish I didn’t have to market my business. I just want to work with clients. Why can’t I just do that?” It would be great, right? If the results you get for your clients could just speak for themselves. If people would land on your website and think, wow, she’s a badass expert, I’m going to book a call. But it doesn’t work that way. People need to know your business exists. They need to know that your expertise can solve their problem. That’s why in today’s Three Word Rebellion Book Club, we’re diving into chapters two and three of the book to talk about why experts need to lead, and lead with their expertise. We’re also going to talk about finding the motivation to build a movement–no matter how large or small–around your work. In this episode:
Learn more about Michelle Mazur:
Resources:
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| [3WR Book Club] Owning Your Expertise | 06 Sep 2022 | 00:17:52 | |
In an industry where you hear “you just need to be one step ahead of your clients,” claiming your expertise is a rebellious act. When I first started my business, a well-intentioned friend advised me not to use “doctor” in my branding because I would intimidate people. Clearly, I did not listen to that advice. The hard-earned expertise of my Ph.D. in communication, plus my 25 years of experience, is what gives me the license to do the work that I do. It’s what makes me excellent at my work. It’s given me the ability to get my clients results. But our culture is set up to dismiss expertise as unnecessary. We can do our own research and be our own experts. The Rebel Truth? If you want real results, hire an expert. And your job as an expert business owner is to figure out how to communicate your experience, skills, and knowledge to your audience and clients. For the next five weeks, we are going to read and see how we can use my book, Three Word Rebellion, to communicate your expertise and what makes you unique in a way that matters to your clients. But before we can communicate it, we have to own our expertise for ourselves. And that’s what I’m talking about today. In this episode:
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| Bonus Deep Dive: 3 Way to that Messaging Makes Your Marketing Pay Off | 23 Aug 2022 | 00:21:17 | |
As we dive deep into your messaging this summer, I wanted to let you know about an absolutely free opportunity to get more support on creating your one-of-a-kind message that makes you the obvious choice for your client. It’s the Three Word Rebellion Book Club. In September, we’ll read the book and do the exercises together. You’ll get bonus book content that will help you unearth your Three Word Rebellion and we’ll have live book club meetings so that you can share your answers and ahas as you work on crafting your message. Sound good? Sign up at drmichellemazur.com/club Now back to our Summer Deep Dive. Today, we’re talking about return on investment. How much time, energy, and money have you invested in marketing? Maybe it was courses, or hiring someone to write copy or some other service, heck, maybe you hired a marketing team and a publicist. Now, be honest. How did it go? If you’re like most people, probably somewhere between meh and total waste of time, effort, and money. There’s a reason why I say you have to nail your message and your offer before you invest in marketing. And to show you, I’m going to give three client case studies that highlight three ways getting your message right makes your marketing work. In this episode:
Learn more about Michelle Mazur: | |||
| Bonus Deep Dive: 3 Stories Your Business Needs to Tell to Turn Strangers into Clients | 16 Aug 2022 | 00:23:08 | |
As we dive deep into your messaging this summer, I wanted to let you know about an absolutely free opportunity to get more support on creating your one-of-a-kind message that makes you the obvious choice for your client. It’s the Three Word Rebellion Book Club. In September, we’ll read the book and do the exercises together. You’ll get bonus book content that will help you unearth your Three Word Rebellion and we’ll have live book club meetings so that you can share your answers and ahas as you work on crafting your message. Sound good? Sign up at drmichellemazur.com/club Now back to our Summer Deep Dive. Today, we’re talking storytelling. Do you ever wonder what makes certain business owners successful? It's the stories they tell. Naturally, human beings are storytelling machines because we want to be relatable, we want to connect with each other and find our common ground. And when we show up again and again with the same stories and the same messaging, we are practicing radical consistency, which I believe is the cornerstone to every successful business. Let’s talk about the stories you need to be able to tell, and why they help you grow your audience, make sales, and feel good doing it. In this episode:
Learn more about Michelle Mazur: | |||
| Bonus Deep Dive: The Tool that Helps Your Business Become Radically Consistent with Your Marketing | 09 Aug 2022 | 00:17:17 | |
As we dive deep into your messaging this summer, I wanted to let you know about an absolutely free opportunity to get more support on creating your one-of-a-kind message that makes you the obvious choice for your client. It’s the Three Word Rebellion Book Club. In September, we’ll read the book and do the exercises together. You’ll get bonus book content that will help you unearth your Three Word Rebellion and we’ll have live book club meetings so that you can share your answers and ahas as you work on crafting your message. Sound good? Sign up at drmichellemazur.com/club Now back to our Summer Deep Dive. Today, we’re talking about Brand Messaging Platforms. Every major brand in the world uses them, but unless you’ve been to business school, you’ve probably never heard of one. So what is it? A Brand Messaging Platform documents how you write and speak about your business every day. It explains the unique value that your business brings to your clients, how your business is different from everyone who does what you do, and how to take people from casual onlookers to clients. Sounds pretty important and useful, right? So let’s dig into building one. In this episode:
Learn more about Michelle Mazur: | |||
| Bonus Deep Dive: The Four Foundational Pieces of Messaging (and How to Get Help Crafting It) | 02 Aug 2022 | 00:25:04 | |
As we dive deep into your messaging this summer, I wanted to let you know about an absolutely free opportunity to get more support on creating your one-of-a-kind message that makes you the obvious choice for your client. It’s the Three Word Rebellion Book Club. In September, we’ll read the book and do the exercises together. You’ll get bonus book content that will help you unearth your Three Word Rebellion and we’ll have live book club meetings so that you can share your answers and ahas as you work on crafting your message. Sound good? Sign up at drmichellemazur.com/club Now back to our Summer Deep Dive. Today, we’re talking about using your messaging to lead people to your offer. That’s the purpose of messaging, right? But when was the last time you told the world how they could work with you? I’m not talking about spreading value through your emails and social posts. So really, when was the last time you directly told people about your offer? Today, I’m taking my own advice and sharing how you can work with me, and giving you an example of how you can share your offer. In this episode:
Learn more about Michelle Mazur: | |||
| Bonus Deep Dive: The Best Way to Stand Out in a Crowded Marketplace | 26 Jul 2022 | 00:12:21 | |
Welcome to the Summer Deep Dive. In June, you were able to listen to messaging makeovers, and now it’s your turn to make over your own message. This is a six-part series that was carefully curated to help you get clear and feel confident about your messaging, so you can show up and be radically consistent in your marketing, be known for your work, and lead people to hire you. Today: How to stand out in a crowded marketplace. There is only one remaining way to stand out in business: How you communicate with your audience and prospective clients. The hard pill to swallow about online business is that anyone, anywhere can steal what you do. They can copy your services, your strategy, your client experience, etc. But the way you communicate, your messaging? That’s uniquely yours and it can’t be copied. I’m sharing how to strategically craft your messaging so that you do stand out in business, so that you can feel confident in your services, and make an even bigger impact. In this episode:
Learn more about Michelle Mazur: | |||
| Bonus Deep Dive: Ditch the Ideal Client Avatar and Do This Instead | 19 Jul 2022 | 00:10:41 | |
Welcome to the Summer Deep Dive. In June, you were able to listen to messaging makeovers, and now it’s your turn to make over your own message. This is a six-part series that was carefully curated to help you get clear and feel confident about your messaging, so you can show up and be radically consistent in your marketing, be known for your work, and lead people to hire you. Today: Why you should ditch the client avatar and what you should do instead. How many ideal client avatars have you created for your business? Probably a crap ton, right? Every business program wants you to do one and they all kind of sound the same. And they don’t really work. You know why? Because your ideal client avatar isn’t a real person! They’re a figment of your imagination! Do you know who you can't market or sell to? People who don't freaking exist. So let's burn all of those ideal client avatars and start paying attention to what actual clients say and have conversations with actual people. Here’s how. In this episode:
Learn more about Michelle Mazur: | |||
| Bonus Deep Dive: How to Assess the Effectiveness of Your Message | 12 Jul 2022 | 00:17:46 | |
Welcome to the Summer Deep Dive. In June, you were able to listen to messaging makeovers, and now it’s your turn to make over your own message. This is a six-part series that was carefully curated to help you get clear and feel confident about your messaging, so you can show up and be radically consistent in your marketing, be known for your work, and lead people to hire you. Today: How to Assess the Effectiveness of Your Message How do you know your message is working? Get curious. Operationalizing curiosity in your business means asking better questions. With my clients, I’m always asking questions about the assumptions they are making about their audience and their most ideal clients. If I don’t understand something, I ask. If I want to get to the “why,” I dive in with better questions. And I do this in all areas of my business. I’m always asking more and better questions so I can get better results for my clients and my business. Today, I want to ask you some questions that will help you make more sales in your business, make your marketing easier, and help you become known for your ideas and your work. In this episode:
Learn more about Michelle Mazur: | |||
| Funnels Suck: What This Coach Did Instead To Market Her Business With Rachel Alexandria | 16 Jul 2024 | 00:32:24 | |
“I used to always think - I have all these great ideas and I make these products, like, you know, digital-based products. And if only I had the money that I could actually hire a team and build the thing out and then actually pay money for advertising, I just know it would hit.” If you just build the right funnel, have the right welcome sequence, and the right lead magnet, you can put money into ads and people will come out and wanna work with you. And this seems like the absolutely best way to make marketing suck less. But is it? I am so excited to have Rachel Alexandria on the show today. Rachel is one of the founding members of the Expert Up Club, and she's here to talk about her experience building a funnel. What worked, what didn't, and how she is making her marketing suck less now Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here. | |||
| Bonus Deep Dive: The Difference Between Messaging, Marketing & Copywriting | 05 Jul 2022 | 00:11:22 | |
Welcome to the Summer Deep Dive. In June, you were able to listen to messaging makeovers, and now it’s your turn to make over your own message. This is a six-part series that was carefully curated to help you get clear and feel confident about your messaging, so you can show up and be radically consistent in your marketing, be known for your work, and lead people to hire you. First up: The Difference Between Messaging, Marketing & Copywriting So many online business owners invest in the wrong things at the wrong times. Their sales are stalling, they’re having trouble finding new leads, and their audience is quiet. So they think they need to rework their marketing, when maybe what they need to focus on is their messaging or copy. But so often, they think all three of those are the same thing. In this episode:
Learn more about Michelle Mazur: | |||
| Clarifying Your Message Leads to A More Effective Sales Process | 28 Jun 2022 | 00:19:23 | |
I love sales. I know most people don’t feel this way about making sales and it took me years to feel like this about having sales conversations. But now I love the opportunity to meet someone new, to talk about their business and where it’s going, and then I get to help them decide if messaging is the right next step for them. And the big reason that I can now say I love sales so much is that I know exactly what I’m going to say on that call. I feel confident that I’m in my zone of genius. So what are the pieces of messaging that you need to have in place in order to have a more effective sales process? Today we’re digging into a client case study to find out where she was missing the mark and what she did to clarify her messages and make more sales. In This Episode:
Learn more about Michelle Mazur:
Resources:
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| 4 Different Ways to Talk About Your Offer Without Talking About Your Offer | 21 Jun 2022 | 00:18:51 | |
Tell me if this sounds familiar: Hey, everyone! I’m so excited to announce that my mastermind is now open for enrollment. If you’re a coach or a consultant wanting to take your business to the next level… We’ve all heard it, right? It sounds just like every launch post of a program ever. To be clear, I am not against direct asks to your email list or social media. It’s exciting and fun to announce the launch of a program or to tell people you have spots open to work with you. But how can you talk about your offer without sounding like everyone else on the planet who talks about their offer? How can you use your message and the content you create to get people ready to work with you? How can you talk about what you sell without actually talking about what you sell? It is possible. And I’m showing you four ways to do it. In This Episode:
Learn more about Michelle Mazur:
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| Sell the Results, Not the Solution | 14 Jun 2022 | 00:14:45 | |
If I went to your website right now, would I understand what your work does for me? Is the result that I am looking for–that I would pay you money for–representing in your message? Or are you falling into the overlooked expert trap of leading with your solution? Experts are obsessed with their solutions. It’s natural! You love what you do and how you do it. And you see the results that it creates for other people. It’s easy for you to get excited about your work and want to talk about the work all the time. And we assume other people are just as excited about our expertise as we are. But here’s the Rebel Truth: Your clients don’t care how you do what you do. They want the results your work creates. Today we’re talking about how to go from solution-focused to focusing on the result your audience actually wants. In This Episode:
Learn more about Michelle Mazur:
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| Marketing Messaging Make-Over | 07 Jun 2022 | 00:14:58 | |
Have you ever noticed how many clichés there are in online business? Scale your business. Grow your audience. Take it to the next level. Make money while you sleep. Do it all while avoiding burnout. Now, if everyone is saying the same thing and relying on these clichéd marketing messages, it makes it hard for you to stand out. If you want to go from being that overlooked expert into being known and hired by your right people, well, my friend, it is time to move past the clichés. How do you do that? Today I’ll tell you how. I’m going to take three overused marketing messages and make them stand out by asking two very simple questions. In This Episode:
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| Bonus: Duped: Predatory Pricing Practices in the Online Business Pyramid Scheme | 31 May 2022 | 00:55:22 | |
Today, we are going to the dark side–the dark side of online business. Duped is the podcast that I host with Maggie Patterson. And in this episode, Maggie and I have a fascinating conversation about predatory pricing practices in the online business pyramid scheme. Let's face it, there’s a lot of downright terrible advice and business practices around pricing and Maggie and I try to debunk them all. Find the full show notes and all things Duped at Duped.Online. | |||
| The Unfair Advantage of the Overlooked Expert | 24 May 2022 | 00:15:36 | |
Carving out your unique place in the market is critical. Any messaging expert worth their salt will tell you that one of the jobs of your message is to differentiate your business so you stand out. And so people will understand why they should hire you instead of your competition. You can be the best in the world at what you do, but if people don’t know about you, and they don’t know what makes you different, then you’re just going to blend in with every other person who does what you do. But here’s where I think the overlooked experts have an advantage. Because you, my rebel friend, are different. You’ve got strengths, experiences, and skills other people don’t. Even if those people share your area of expertise, you’ve got something that makes you different. Now you have to harness that advantage and communicate it. In This Episode:
Learn more about Michelle Mazur:
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| Listen Up Overlooked Expert: Control The Message | 17 May 2022 | 00:13:49 | |
One of the biggest lessons I learned in my business early on is to focus on what you can control. There are so many things in business that are out of our control. Like whether that prospective client says yes to working with us, whether or not we land that podcast interview or that TEDx talk. We don’t control whether people open our emails or not. And even though so much is out of our control, we do control the moments when the ball is still in our proverbial court. Those are the moments before we send the proposal out to that prospective client, when we’re crafting that application to that TEDx talk, before we send the email and we reconsider our subject line. And for the overlooked experts among us–those people who are amazing at what they do, but feel like they’re relatively unknown–what we control is actually the key to becoming known to the right people for our work. So what do we control? In This Episode:
Learn more about Michelle Mazur: | |||
| Overcoming the Challenge of Being an Overlooked Expert | 10 May 2022 | 00:13:14 | |
My husband and I love to play the game “spot the character actor” when we watch TV. You know, the actors that make you say, wait, what have I seen that person in? Why do they look so familiar? Because they’ve been in freakin’ everything. But you have to google them to figure out their names and what else you’ve seen them in. And I believe those actors hold the key to how we overcome being the overlooked expert. Because you don’t need to be Brad Pitt famous or a web celeb to be known for what you’re good at.
In This Episode:
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| Are You The Overlooked Expert? | 03 May 2022 | 00:16:29 | |
Have you ever asked yourself, “If I'm so good at what I do, why don't more people know about me” Honestly, I've asked this question of myself a lot and I've become obsessed with figuring out the answer in my own business and for my clients. I get to work with a ton of amazing people who are experts, with years of education, experience, and finely honed skills, and the work they do with their clients is incredible. They are the type of people who are so damn easy to refer because their work is so good. They're the kind of people I want to make sure more people know about. But why, if they are so good, so talented, so skilled, why aren't they known for their work? Well, I believe I found the answer to why this happens and why you’re the overlooked expert. In This Episode:
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| Practitioner vs. Marketer: A Journey To Making Marketing Suck Less with Elise Enriquez | 25 Jun 2024 | 00:35:46 | |
“It was such a detour to go the whole social media, build a course, webinars, free webinars, pitch, cart closed route. The whole thing was such a detour for me. It seriously tanked my business.” So many business owners have gone down this path only to realize, “Hey. This isn't for me!”
Choosing to create a course meant that Elise Enriquez, productivity coach, had to give up doing something she loved (working with clients) for something that sucked (marketing). You'll want to hear Elise's story about how she recovered from making this strategic misstep and how she's adjusted course and, finally, what she's letting go of in her marketing to make it easier for her and make it more effective.
Full show notes and transcript are here. | |||
| How to Be the Unmistakable Player in the Game of Communication (Game of Communication 4) | 26 Apr 2022 | 00:19:44 | |
Did you play MadLibs as a kid? Your partner would ask for a noun, a verb, an adjective, a number, etc. and at the end, your friend would read back the MadLib and it would spit out a nonsensical and sometimes hilarious and/or wildly inappropriate story. Well, the other day I discovered a piece of software that claims it can create a social media post for your business in just three seconds. And it was just social media MadLibs. You enter your client’s title, their biggest misconception, what they really want, and the software spits out a post you can copy and paste to your platform of choice. This is the pinnacle of playing the game of communication. You want to post quickly to score points, be consistent, and get those likes and shares so your content continues to be seen. Meanwhile we’re not really thinking about what our mission is, what makes our clients unique, what makes us unique. Playing the game of communication with social media MadLibs robs you of your biggest strength: YOU. How can you opt out of playing the game and bring more of you into how you communicate about your business? That’s what we’re talking about In this final installment of the Game of Communication series. In This Episode:
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| What Needs to Happen In Order For Your Marketing Message to Get Heard and Understood (Game of Communication 3) | 19 Apr 2022 | 00:16:49 | |
Have you ever said to yourself, if I can just get people on the phone with me, I know I can make the sale. But the problem is getting them to that phone call in the first place. I hear this all the time when I'm on a call with a potential client. And it tells me two very important things. Number one, it tells me what they are doing is tremendously valuable. And that when they're talking with someone one-on-one, they are very skilled at communicating the value their business is creating for that other person. So that is something to celebrate. That is a success. But it also tells me that what they are saying during that sales call is being lost in translation in their marketing. And that’s why they’re having such a hard time getting people on the phone in the first place. Their sales messaging is not translating into a marketing message that people find compelling. But why does it happen? Why can't we translate what we say on a sales call to another human being into that brilliant marketing message? The answer is found in the environment where we are communicating about our business. Today we are exploring the true conditions of communication. Or, what needs to happen in order to get our message heard, understood, and acted on. In This Episode:
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| What's the Intention Behind Your Marketing Message? (Game of Communication 2) | 12 Apr 2022 | 00:20:49 | |
What was the intention behind your last email or post? What did you want it to do for your business? What did you want it to do for your audience? Sometimes we get caught up in posting or emailing for the wrong reasons. We realize that it’s been a while since we sent an email to our subscribers so we draft one quickly and send an email out. We come up with something that we think the algorithm will like so we post on social media even if it’s not really communicating our message. In this episode, the second episode in a four part series about playing the game of communication, let's talk about why we get so fixated on vanity metrics and how we can start measuring what really matters. In This Episode:
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| Are You Communicating or Playing the Game of Communication? | 05 Apr 2022 | 00:20:04 | |
Let me ask you a question. Did you start your business to accumulate shares, likes, views, comments, email subscribers, and traffic? I don’t know your life, but I’m guessing that if you’re listening to this podcast, you did not start your business for any of those reasons. I started my business because I truly believe that communication can change the world. I knew that if I could help business owners communicate what it is they do and why it freaking matters, then more people who are doing the best work would be known, seen, valued, and hired for that work. So how did our goals and missions for our businesses get co-opted and transformed into all of those metrics? The reason lies beneath this question: Are you communicating or are you playing the game of communication? In This Episode:
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Resources: “How Twitter Gamifies Communication,” C. Thi Nguyen | |||
| Do You Really Have to be on Social Media to Market Your Business with Meg Casebolt | 29 Mar 2022 | 00:32:26 | |
Do you have to be on social media to market your business? If you’re becoming more and more disenchanted with social media, know this: you are not alone. The number one question I get asked lately is if there is an alternative to marketing on social media. My clients are requesting marketing strategies that don’t have a social media component because the platforms are demanding more and more of our time. Whether it’s video, reels, lives, stories, the constant cycle of content creation seems never ending. And the return on investment is questionable. Which is why I wanted to have Meg Casebolt on the show. She’s been talking about this trend on her podcast, Social Slowdown, and alternatives to hustling on social media platforms. Meg Casebolt is the founder of Love at First Search, an agency devoted to helping online businesses get found in search results like Google, YouTube, and iTunes and turn those new readers into leads, subscribers, and sales. Meg lives in Rochester, New York with her husband, two boys and an 80 pound pit bull. She has an insatiable appetite for s’mores, Broadway musicals, and romance novels. In This Episode:
Learn more about Meg Casebolt:
Learn more about Michelle Mazur:
Resources: Rebel Uprising: Love at First Search with Meg Casebolt | |||
| What Does Your Business Get Out of Your Social Media Time? | 22 Mar 2022 | 00:13:51 | |
How much time are you spending on social media each week? I don’t mean the time you spend doom scrolling or mindlessly looking at cat photos, but the time you spend creating social media for your business. Creating the visuals, researching the hashtags, writing the captions, engaging with other people with purpose, answering your DMs, sharing other people’s work, responding to comments–it’s a long list of tasks that take more time than we think. Last year I did a time audit and realized that I was spending about five hours per week on social media content creation. That’s twenty hours per month, and 240 hours per year, which is six weeks of work. That’s one and a half months of my working time! When I realized that, I had to ask, is it even worth it? And if it is worth it to me, then is it working? Could I be doing something else with that month and a half? That’s what we’re diving into today.
In This Episode:
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| Demystifying Marketing : Behind The Scenes of My Marketing Strategy | 15 Mar 2022 | 00:24:32 | |
What happens after you get a message that works for your business? AKA that message is persuading people and leading them to work with you, so it's generating revenue for your business. How do you get that message that works to the people who need to hear it? The people who right this minute are most likely looking for you, but they don't know you exist? Yet. That's where marketing comes in. Today I'm going to take you behind the scenes of my own business to show you how my marketing ecosystem works and the marketing assets that are currently working for me without me actively having to push them 24/7. In This Episode:
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| Bonus: When the Messy Middle Feels TOO MUCH to Handle with Tracey Warren | 10 Mar 2022 | 00:08:15 | |
Today's bonus episode of the podcast comes from the "It Should've Been Me" Community Project. Who do you turn to when the messy middle of building a business becomes TOO MUCH to handle? Today, we have Tracey Warren a very raw and vulnerable “It Should’ve Been Me Moment” and what she did to navigate through that moment to remind us all - even when it’s hard - there is a way through. If you've enjoyed this story and want to hear more stories like this one, sign up for the community project at drmichellemazur.com/me | |||
| Why Is It So Hard to Know If Your Messaging Is Working? | 08 Mar 2022 | 00:17:06 | |
A huge following equals easy sales, right? Eh, not so much. Let me give you an example. Once upon a time in 2019, there was an Instagram influencer with a following in the millions who hung on her every word. She decided she wanted to create a clothing line and she would start with a T-shirt. All she needed for the first run was 36 people to buy a shirt. Sounds simple, right? Except she couldn’t get 36 people out of 2.6 million followers to buy a T-shirt. There’s a common misconception in the online business world, and the online world in general, that amassing an audience means sales will be easy. You’ll know your messaging is working because everyone will be gathering around you and supporting you! But what if that’s not true? What if social media is the worst and most confusing way to understand if your messaging is actually resonating and if it will actually lead people to become your next clients? Let’s dig into what makes social media such a confusing space for creating messaging that leads to people working with you and measuring how your messaging is working or not. In This Episode:
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| Messaging: What Is It and How Do You Know If It's Working | 01 Mar 2022 | 00:14:58 | |
How do you know if your messaging is working for your business? Ask yourself a few questions: Are you making the sales you want to make? Are you closing the deals you want to close? When people show up on sales calls, are they ready to work with you? And is the sales conversation just about the fit? If you answered yes, congratulations! Your messaging is working! If you answered no, well, you have some more work to do. And it’s no wonder! The online business world is chock full of confusion about what messaging even is, let alone how it supports your business’s one true job. Let’s clarify what your business’s job really is (hint: it’s about revenue), how you really know your messaging is working, and what you can absolutely let go of as a test of if it is or not. In This Episode:
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| 3 Tell Tale Signs the 3 Word Rebellion is Right For Your Business | 18 Jun 2024 | 00:14:45 | |
Anytime you decide to work on your marketing message, it's going to require you to dig deep and do some thought work around your business, who you want to serve and what you want to be known for. If you're like most people, by the time you find this podcast, you've already tried another messaging framework. (I’m looking at you, StoryBrand.) So before you start digging deep into the 3 Word Rebellion, how do you know if it's right for your business? Well, there are 3 telltale signs, and that's what we are talking about on the show today.
Full show notes and transcript are here. | |||
| Exploring the Messy Middle of Building an Audience and a Business | 22 Feb 2022 | 00:12:44 | |
Imagine this: a friend tells you they’ve just landed a huge opportunity. And you’re thrilled for them! You’re genuinely happy for their success. But. There’s this niggling little voice in your head whispering, that should be me. And it really is a both/and situation. You can be genuinely excited for someone else and still feel that twinge of envy, knowing that you want an opportunity like that too. It’s so easy to see someone land a TEDx talk and think, that should have been me, or they land a book deal and you think, I would love to have a book deal, that should have been me, or they get a Forbes feature and you think, oh, that should be me! We see the happy endings and we compare our messy middles with them. Our brains are actually hardwired to do it. But what about the bits we don’t see? The bits that come before the Instagram-worthy end goal? Let’s talk about the messy middle of building a business and achieving success. In This Episode:
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| Who Has Bigger Stages and Why | 15 Feb 2022 | 00:17:26 | |
What if the online business game is rigged? There’s such a sense of rugged individualism and “pull yourself up by your bootstraps” when it comes to building an audience and building your business. And celebrity entrepreneurs with their huge audiences teach you in their courses that if you want a business and an audience just like theirs, you need to do what they do. You need to show up consistently. You need to provide great value. You need to blog, podcast, do videos, host webinars and workshops, build your email list, run ads, because that’s the way you build a successful business. But what if that’s not really how they did it when they started out? What if what you’ve been told to do to build your audience and build your business isn’t actually the best way for you to do that? In This Episode:
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| Advocating for Your Work in a Competitive Industry with Dave Noll | 08 Feb 2022 | 00:39:18 | |
Have you ever wondered what needs to happen to take an idea and turn it into a TV show? All of the TV that we watch starts as an idea someone had, that they then had to develop and advocate for to finally get it on TV. Sound familiar? What needs to happen to get a show on TV isn’t all that different from what we need to do as business owners to take an idea out of our heads and turn it into a business. Today, I’m speaking with Dave Noll, the co-creator of the hit reality TV show Chopped. We’re diving into how he and his colleague first developed the idea for the show and what they needed to do to get it to 75% there, to on the air. Dave Noll has created, sold, and produced over 60 series and over 3,300 episodes in the US and around the world. He has won two Emmy Awards, two Gracie Awards, a James Beard Award for Best Television Series for Chopped, and a platinum album from the Recording Industry of America. In This Episode:
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| Building an Argument: How to Get Past the Manipulation Tactics | 01 Feb 2022 | 00:18:09 | |
Pull a hoard of drooling, slobbering, fervent buyers willing to buy everything you have to offer! Yeah. That’s a real headline from a real sales page. Ick. But it reminded me of a question from a member of my email community that asked me, what will replace manipulative, privilege-based marketing in years to come? And the short answer is that we, as business owners, have to learn how to persuade in a different way. If we’re are going to break free from manipulative marketing, we have to encourage critical thinking in our buyers and prospective clients. And the way that we encourage critical thinking is by building an argument for our work. When you do this, not everyone is going to buy into the argument that you’re building. You will hear no. And that’s okay because that means that client wasn’t right for you. If they’re not buying into your argument, it’s good to hear no! You should be hearing no! Even though it’s uncomfortable and it hurts. But what does building an argument even mean? What does that look like? That’s what we’re diving into today. In This Episode:
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| The Top Meh Messages In Online Business that You Should Eradicate from Your Marketing & Copy | 14 Dec 2021 | 00:21:02 | |
Previously on the podcast, I’ve introduced how to change ‘meh’ into a powerful message, that will set you apart from everyone else who is in your industry. On this final episode of the podcast in 2021, I am diving deeper into 7 types of ‘meh’ messages, so you can start creating messages that will stand out in overcrowded online space. My dear rebels, I wish you a fantastic Christmas holiday and New Year. Talk to you soon! Visit this episode’s blog post here: https://drmichellemazur.com/2021/12/the-top-meh-messages-in-online-business.html | |||
| A Question Every Business Owner Should Ask | 07 Dec 2021 | 00:12:00 | |
If a visitor came to your website without its branding in place, no logo, name, tagline, would he or she even recognize it as yours? If the answer is no, that means you are delivering ‘meh’ messages to your audience. And with ‘meh’ messages people aren't seeing you and your work. It is about time to start working on your message, so you can stand out and bring your uniqueness into the world. Visit this episode’s blog post here: https://drmichellemazur.com/2021/12/a-question-every-business-owner-should-ask.html | |||
| The 3 Essential Foundations for Creating Demand for Your Business | 30 Nov 2021 | 00:17:34 | |
In today’s episode, we are moving forward with how to create a demand in your business. If you haven’t tuned into the last two episodes, please do, as this one is a sequence. Everything we do in business is about communication. You want a message that builds a desire, builds demand for your work, and really engages with people. So today, I’m going to dive into the 3 essential foundations that create demand in your business. Visit this episode’s blog post here: | |||
| The Five Reasons You Want Your Business to be In-Demand | 23 Nov 2021 | 00:19:12 | |
If you're a business owner that is almost always at capacity for client work but never quite gets there, do not miss this episode of Rebel Uprising. Today, I am diving deep into the five reasons you want to be in demand and why it is important for your business, your cash flow, and creating consistency. Visit this episode’s blog post here: https://drmichellemazur.com/2021/11/the-five-reasons-you-want-your-business-to-be-in-demand.html | |||
| The Unspoken Problem in Online Business | 16 Nov 2021 | 00:12:03 | |
Are you familiar with a phase of the business ‘’It's time to make the donuts’’? Some of us don't truly know it's happening to us, because on the surface everything is fine, you are financially stable, but actually, there is an underlying frustration to get more clients, to work with clients, to be fully booked in advance. In this episode, I will walk you through the importance of making a framework and creating demand for your work and expertise. More on today’s episode of Rebel Uprising! Visit this episode’s blog post here: https://drmichellemazur.com/2021/11/the-unspoken-problem-in-online-business.html | |||
| Case Study: Why You Should Stop Over Nurturing Your Audience | 09 Nov 2021 | 00:14:52 | |
There is an epidemic in the online space where we have been taught to always be giving value, but we're not taught actually how to sell and to make the ask. In this episode, I will walk you through how to stop over nurturing to create marketing that actually results in new clients, new sales, and more money. You will learn how to create something that will be highly valuable for your audience, but also will be selling to them on working with you. Visit this episode’s blog post here: https://drmichellemazur.com/2021/11/why-you-should-stop-over-nurturing-your-audience.html
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| How To Differentiate Your Expertise To Carve Your Unique Place In The Market | 11 Jun 2024 | 00:15:36 | |
Your client has a lot of options when it comes to solving their problem. There's so much competition and competition for their time, energy, and financial resources. >>>How do you make sure that your business is the one they choose? >>>How do you show you're different from the web celebs with charismatic marketing? You do it by differentiating your business. So what is differentiation and why is it critical for your business? That's exactly what we're gonna talk about on today's pod.
Full show notes and transcript are here. | |||
| Duped: Courses - Money Making Dream or Business Nightmare | 02 Nov 2021 | 01:02:06 | |
Duped is back with an all-new season! I wanted to share this episode with you because I'm constantly asked if courses are the way to "scale." Stop us if you’ve heard these ones before -
We all know celebrity entrepreneurs make BIG promises when selling us a course that teaches us how to create… another course. But do courses actually live up to the hype? Are they the passive income dream they claim to be? In this episode of Duped, we’re looking at whether courses are a magical moneymaking dream or a bonafide business nightmare. Learn more at: duped.online | |||
| Is the 3 Word Rebellion Messaging Intensive Right for You? | 26 Oct 2021 | 00:19:21 | |
Are you one of those business owners who doesn't want to be too salesy or too self-promotional in your business? I'm on a mission to show you how to sell without feeling salesy, to show that you can talk about your services and still create value and help people, and also how to promote your work. In this episode, I am sharing the main characteristics of my right-fit clients who are ready to work with me on the 3 Word Rebellion Messaging Intensive. Listen in now! Visit this episode’s blog post here: https://drmichellemazur.com/2021/10/is-the-3-word-rebellion-messaging-intensive-right-for-you.html | |||
| The Best Way to Create Content that Engages Your Right Fit Client | 19 Oct 2021 | 00:15:27 | |
There's a piece of internet marketing advice that floats around the internet that we, myself included until lately, largely ignore -- and that advice is to listen and pay attention to what your clients are saying back to you, what questions they ask, what their everyday struggles are. This is an excellent way to create content and copy that actually engages with your right fit clients and it doesn't have to be complicated or techy. I'm sharing how on today's episode of Rebel Uprising, listen in! Visit this episode's blog post here: https://drmichellemazur.com/2021/10/the-best-way-to-create-content-that-engages-your-right-fit-client.html | |||