Explore every episode of the podcast Make It Pretty Please
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Is Our Customer the Same in Every Market? | 23 Aug 2026 | 01:10:05 | |
Are customers really different in every market – or do we make them different by starting with the market instead of the brand? Explore the ideas behind this episode on our website: make-it-pretty-please.com/s2e4-customer-same-every-market/ | |||
| Are Our Target Customers Real or Constructed? | 09 Aug 2026 | 01:04:37 | |
When a brand decides to reach a new target customer, are we discovering a real opportunity — or constructing a customer around the product we already want to build? Explore the ideas behind this episode on our website: make-it-pretty-please.com/s2e3-target-customers-real-constructed/ | |||
| What Happens When We Design for Multiple Users? | 26 Jul 2026 | 00:58:50 | |
The more users a product tries to satisfy, the harder it becomes to create something that truly stands for anyone. Explore the ideas behind this episode on our website: make-it-pretty-please.com/s2e2-what-happens-when-we-design-for-multiple-users | |||
| Who Is This Car Truly For? | 12 Jul 2026 | 01:01:58 | |
If everyone is your customer, every decision becomes a compromise. Explore the ideas behind this episode on our website: make-it-pretty-please.com/s2e1-who-is-this-car-truly-for/ | |||
| What If Our Why Isn’t Convincing Anymore? | 28 Jun 2026 | 01:00:55 | |
When the original "why" loses its power, brands often mistake recognition for meaning. Explore the ideas behind this episode on our website:make-it-pretty-please.com/s1e5-what-if-our-why-isnt-convincing-anymore/ | |||
| From a Brand Perspective: Does This Product Belong to Us? | 14 Jun 2026 | 00:53:30 | |
Not every market opportunity is a brand opportunity. As portfolios expand and technologies converge, brands need clear criteria for deciding which products strengthen their identity — and which dilute it. https://make-it-pretty-please.com/s1e4-from-a-brand-perspective-does-this-product-belong-to-us/ | |||
| From a Product Perspective: How Can Brands Grow in the New Era? | 31 May 2026 | 00:48:43 | |
In an industry shaped by convergence, growth no longer comes from adding features alone, but from creating clearer meaning. | |||
| What Is This Vehicle Supposed to Change for Our Brand? | 31 May 2026 | 00:42:53 | |
A vehicle should not only expand a portfolio — it should reinforce or strategically evolve what the brand stands for. | |||
| Why Are We Building This Car at All? | 31 May 2026 | 00:52:22 | |
Many OEMs are optimizing products before fully clarifying what those products are supposed to mean. | |||