Explore every episode of the podcast Madison and Wall Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Ep. 104: Skydance's First Week Post WBD, Big News Week for UK TV, Independent Agency Trends and More | 09 Oct 2026 | 00:13:10 | |
Madison and Wall's Brian Wieser James McDonald and Luke Stillman dig into how the advertising business really works. | |||
| Ep. 103: Principal Media, Profitability and Advertising and Brazil's Gambling Ad Ban | 02 Oct 2026 | 00:11:55 | |
Madison and Wall's Brian Wieser and Luke Stillman dig into how the advertising business really works. | |||
| Ep. 102: Musing on a "Big Blob of Ad Tech" Strategy | 25 Sep 2026 | 00:11:37 | |
Madison and Wall's Brian Wieser and Luke Stillman dig into how the advertising business really works. | |||
| Ep. 101: Retail Profits Impact on Advertising, Accenture's US Media Play, MediaForEurope and More | 18 Sep 2026 | 00:12:11 | |
Madison and Wall's Brian Wieser and Luke Stillman dig into how the advertising business really works. | |||
| Ep. 100: It's Episode 100! + New Top 50 Global Markets Forecast | 11 Sep 2026 | 00:12:15 | |
Madison and Wall's Brian Wieser and Luke Stillman digs into how the advertising business really works. Subscribe for analysis, insight and more about advertising, media and technology trends. | |||
| Ep. 99: OpenAI's Billion Dollar (Run Rate) Ad Biz, Amazon's Ad Auctions, Google's Ad Tech Case and More | 04 Sep 2026 | 00:10:44 | |
Madison and Wall's Brian Wieser and Luke Stillman digs into how the advertising business really works. Subscribe for analysis, insight and more about advertising, media and technology trends. | |||
| Ep. 98: Running Around The Advertising Industry | 21 Aug 2026 | 00:11:40 | |
Madison and Wall's Brian Wieser and Luke Stillman digs into how the advertising business really works. Subscribe for analysis, insight and more about advertising, media and technology trends. | |||
| Ep. 97: Rushing to the End of Earnings Season | 14 Aug 2026 | 00:10:14 | |
This week on the M&W podcast Brian and Luke review what we did that wasn't work, the latest economics news, our work of the week and the work we wished we got to but didn't. | |||
| Ep. 96: 2Q26 Advertising Results Crescendo! | 07 Aug 2026 | 00:11:16 | |
This week on the M&W podcast Brian and Luke review what we did that wasn't work, the latest economics news, our work of the week and the work we wished we got to but didn't. | |||
| Ep. 95: The Best Way To Grow $10 Billion in a Quarter Is To Start With $50 Billion | 31 Jul 2026 | 00:09:57 | |
This week on the M&W podcast Brian and Luke review what we did that wasn't work, the latest economics news, our work of the week and the work we wished we got to but didn't. | |||
| Ep. 94: Google, Comcast, Rogers, Televisa Univision and Havas Earnings + More | 24 Jul 2026 | 00:09:40 | |
This week on the M&W podcast Luke and Greg review what we did that wasn't work, the latest economics news, our work of the week and the work we wished we got to but didn't. | |||
| Ep. 93: Netflix, Bank Earnings, Publicis + Paramount vs. the AGs and More | 17 Jul 2026 | 00:10:40 | |
This week on the M&W podcast Brian and Luke review what we did that wasn't work, the latest economics news, our work of the week and the work we wished we got to but didn't. | |||
| Ep. 92: Why Same-Country TV Consolidation Won’t Prevent Decline, Vista’s Bid for Criteo, Indie Agency Growth Trends and More | 10 Jul 2026 | 00:10:08 | |
This week on the M&W podcast Brian and Luke review what we did that wasn't work, the latest economics news, our work of the week and the work we wished we got to but didn't. | |||
| Ep. 91: K-Shaped Ad Market, Comcast's NBCU Split And More | 03 Jul 2026 | 00:11:00 | |
This week on the M&W podcast Brian's back. He and Luke review what we did that wasn't work, the latest economics news, our work of the week and the work we wished we got to but didn't. | |||
| Ep. 90: Hot CTV Ad Market, Hotter France | 26 Jun 2026 | 00:09:49 | |
This week on the M&W podcast - with guest co-host Greg McLelland joining Luke Stillman! - we review what we did that wasn't work, the latest economics news, our work of the week and the work we wished we got to but didn't. | |||
| Ep. 89: The New Global Forecasts Are Here! The New Global Forecasts Are Here! | 18 Jun 2026 | 00:12:36 | |
This week on the M&W podcast we review what we did that wasn't work, the latest economics news, our work of the week and the work we wished we got to but didn't. | |||
| Ep. 88: ChatGPT, Agentic CTV, Accenture-Whalar + More | 12 Jun 2026 | 00:10:30 | |
This week on the M&W podcast we review what we did that wasn't work, the latest economics news, our work of the week and the work we wished we got to but didn't. | |||
| Ep. 87: Coming Out Of The In-House | 05 Jun 2026 | 00:09:35 | |
This week on the M&W podcast we review what we did that wasn't work, the latest economics news, our work of the week and the work we wished we got to but didn't. | |||
| Ep. 86: Exploring Advertising's Dark Matter | 29 May 2026 | 00:10:05 | |
This week on the M&W podcast we review our work of the week, including our continual exploration of where all of the money is coming from to fund the advertising industry's growth | |||
| Ep. 85: Retail Media, Retail Therapy and Retail Politics | 22 May 2026 | 00:10:03 | |
This week on the M&W podcast we review our work of the week including lots of retail related commentary + our take on the newest data from SpaceX on X's advertising business. | |||
| Ep. 84: Taskmasters and Ads Masters | 15 May 2026 | 00:12:16 | |
This week on the M&W podcast we review our work of the week and talk about the global ad economy with a very special guest: WPP's Kate Scott-Dawkins! | |||
| Ep. 83 A Flurry of Ad News and Furry News | 08 May 2026 | 00:11:13 | |
We review our latest work of the week, covering dozens of ad-supported companies who reported their quarterly earnings | |||
| Ep. 82: AdTech Stacks, New Meta, Google and Amazon Ad Numbers and a Complaint About Opacity | 01 May 2026 | 00:12:12 | |
We review our latest work of the week, including a piece on the evolution of ad tech stacks and the latest earnings from the biggest sellers of advertising, as well as a complaint about opaque numbers | |||
| Ep. 81: Agency Industry Overview, Creative Destruction, New Apple CEO and MOre | 24 Apr 2026 | 00:09:56 | |
We review our latest work of the week, including an overview of our latest in-depth report on the agency industry, how creative destruction (the Joseph Schumpter kind, not the end of agency kind) is supporting growth, the impact of Apple's leadership change and more | |||
| Ep. 80: Canoe Slaloms, AI's Impact on Agencies, Netflix's Latest Results and More | 17 Apr 2026 | 00:10:45 | |
We review our latest work of the week, which featured a discussion of current economic data, the latest earnings from Publicis, Havas, Netflix and MediaforEurope and more. | |||
| Ep. 79: OpenAI’s $100 Billion Goal, WPP Looks to Sell PR, Weak Broadcasting Trends and More | 10 Apr 2026 | 00:09:48 | |
We review our latest work of the week, which featured a discussion of current economic data, OpenAI’s reported forecasts for its advertising business, news about WPP potentially selling its PR agencies, Corus’ latest results and more. | |||
| Ep. 78: Economic Update, Publicis’ Sports Marketing Investment and More | 03 Apr 2026 | 00:10:22 | |
We review our latest work of the week, which featured a discussion of current economic data, Omnicom’s history vs. peers, sports marketing and more | |||
| Ep. 77: OpenAI Ad Revenue Sizing, Nielsen’s Gauge Changes, In-App Advertising and More | 27 Mar 2026 | 00:11:38 | |
We review our latest work of the week, which featured a discussion of sizing the opportunity for OpenAI’s advertising business, Nielsen’s news around The Gauge, Kantar’s latest results, in-app advertising and more | |||
| Ep. 76: The Trade Desk and Publicis, How Agencies Adapt to AI, Principal Trading News and More | 20 Mar 2026 | 00:12:33 | |
We review our latest work of the week, which featured a discussion of Madison & Wall's new report on AI and agencies, our analysis of a report from the ANA on principal trading, the dispute between Publicis and The Trade Desk and more. | |||
| Ep. 75: New Ad Forecasts! | 13 Mar 2026 | 00:10:50 | |
We review our latest work of the week, which featured a discussion of Madison & Wall's new ad forecasts, the latest economic news plus our latest observations on ad tech and more. | |||
| Ep. 74: Uncertainty and Advertising, The DHS Boost to the Ad Market And More | 06 Mar 2026 | 00:10:52 | |
We review our latest work of the week, which featured a discussion of the consequences of uncertainty on advertising, the impact of the Department of Homeland Security’s spending on advertising and more. | |||
| Ep. 73: Ad Tech M&A, Tariffs, WPP Large Client Data and More | 27 Feb 2026 | 00:12:16 | |
We review our latest work of the week, which featured the real-world impact of tariff policies, the latest earnings results on advertising in ad tech and with agencies, Infillion's acquisition of Catalina, WPP's large client data published via court filing and more. | |||
| Ep. 72: Omnicom and Walmart results, CAGNY commentary + News on The Trade Desk and Google | 20 Feb 2026 | 00:11:26 | |
We review our latest work of the week, which featured analyses of topics including agency earnings results via Omnicom, commerce media results via Walmart, packaged goods management commentary at CAGNY and news related to The Trade Desk and Google. | |||
| Ep. 71: AI, AI Owe: AI Ad Revenue, AI Capital Expenditures and Agentic Commerce Analysis; Changes at Dentsu, WPP and Omnicom; Analysis of Pinterest, Roku, AppLovin Earnings and More | 13 Feb 2026 | 00:12:41 | |
We review our latest work of the week, which featured extensive analyses of topics around AI and advertising, big news for Dentsu, WPP and Omnicom and a review of earnings at Pinterest, Roku, TF1 and others | |||
| Ep. 70: Saving Journalism (Or Not), New Businesses Formation = Ad Spend, Google, Amazon and Publicis Earnings, Marketer Commentary and More | 06 Feb 2026 | 00:12:06 | |
We review our latest work of the week, including our detailed analysis of the limitations of saving journalism with advertising, as well as earnings results from (and the AI impact on) Google, Amazon and Publicis among others. | |||
| Ep. 69: Meta's Growth, YouTube vs Barb, M&W Category Data and Much More | 30 Jan 2026 | 00:13:12 | |
We review our latest work of the week, including Meta's ad revenue growth, the global read-throughs on YouTube's dispute with UK-based Barb, the launch of Madison & Wall's proprietary category advertising data and more on local and national TV from Comcast and Charter. | |||
| Ep. 68: Netflix' Advertising Sales, Greenland & Advertising, News and Data from P&G, TikTok and WPP + More | 23 Jan 2026 | 00:11:45 | |
We review our latest work of the week including the impact of tariff threats related to the US' interest in Greenland, Netflix advertising, TikTok, P&G and WPP's news about its production business | |||
| Ep. 67: Super-Pod! With WPP Media’s Kate Scott-Dawkins, Nidhi Shah and Jeff Foster | 16 Jan 2026 | 00:35:02 | |
On this week’s edition of the Madison & Wall podcast: a special cross-posting with the WPP Media Intelligence team! We discuss agentic commerce, bank earnings, TikTok’s World Cup plans, app advertising and more. | |||
| Ep. 66: AI and How to Tell What Will Actually Move Ad Budgets; Publicis, LiveRamp and Data Businesses; How Agencies Grow | 09 Jan 2026 | 00:10:09 | |
We review our latest work of the week including how to tell how AI will or won’t move ad budgets, an analysis of the potential combination of Publicis and LiveRamp and a review of our latest data on independent agency growth rates. | |||
| Ep. 65: TikTok's US Sale, Alt. DSPs, Nielsen vs. the VAB and New Economic Data | 19 Dec 2025 | 00:14:52 | |
We review our latest work of the week including TikTok's sale of its US business, our new overview of "Alternative" DSPs, the latest measurement spat involving Nielsen and the VAB and an analysis of new economic data, | |||
| Ep. 64: New US and Canada Ad Forecasts, New Programmatic Ad Forecasts + Pinterest To Acquire tvScientific and More | 12 Dec 2025 | 00:12:21 | |
We review our latest work of the week including an analysis of new US and Canada Ad forecasts, new programmatic ad forecasts, large and small advertiser trends as well as news that Pinterest is set to acquire tvScientific. | |||
| Ep. 63: Netflix-WBD, Consumer Video Spending Trends + Omnicom's IPG Integration News | 05 Dec 2025 | 00:15:33 | |
We review our latest work of the week including an analysis of the Netflix bid to buy Warner Bros. Discovery's studios and streaming business, new data on video spending by consumers, and our take on news related to Omnicom's integration of Interpublic following the close of that transaction. | |||
| Ep. 62: AI Content Licensing, Retail Media, Global TV Trends + The Broadening of Market Definitions | 21 Nov 2025 | 00:14:23 | |
We review our latest work of the week including an analysis of AI platform content licensing, strategic retail media trends, the consistency of weak TV trends in Europe and the evolution of regulators' market definitions | |||
| Ep. 61 Consumer Video Spending, Programmatic Super Bowl Sales, Agency Growth Trends, Paramount’s Principal-Based Trades and the Consequences of an Accounting Dispute | 14 Nov 2025 | 00:12:47 | |
We review our latest work of the week including new economic data from Europe, our analysis of the latest earnings results from Disney, Paramount, Interpublic + news from Publicis and much more. | |||
| Ep. 60: Ad Tech Grows a Lot, Outdoor Grows a Little and Publishing Not So Much | 07 Nov 2025 | 00:12:18 | |
We review our latest work of the week including our analysis of the latest earnings results from ad tech, publishing, outdoor advertising, Comcast's interest in ITV and much, much more | |||
| Ep. 59: CTV Prices, 3Q25 Ad Growth Acceleration, 2026 CPG Caution + WPP's Latest Results | 31 Oct 2025 | 00:12:43 | |
We review our latest work of the week including our analysis of streaming / CTV advertising pricing, new data from Google, Meta and Amazon showing acceleration in advertising growth - but also caution in spending from packaged goods companies - and the latest from WPP. | |||
| Ep. 58: Netflix, Omnicom + What Happens When Agencies Stop Handling the Money? | 24 Oct 2025 | 00:11:20 | |
We review our latest work of the week including our analysis of the latest earnings results from Netflix and Omnicom, commentary from CEOs and CFOs at the world's largest marketers and a summary of our recent research on meaningful changes in marketers' use of agencies for media owner payments. | |||
| Ep. 57: Big and Small Marketers Growth Trends, 3Q25 Results From Publicis, Havas and Nestle Analyzed | 17 Oct 2025 | 00:10:24 | |
We review our latest work of the week including our analysis of growth trends from Publicis, Havas and Nestle as well as a deeper dive into growth trends for large and small marketers | |||
| Ep. 56: TV Network Sales Consolidations, AI Search + Marketer Preferences For Price and Convenience Over Control and Transparency | 10 Oct 2025 | 00:12:52 | |
We review our latest work of the week including our analysis of news on TV network sales consolidation (along with implications for markets around the world), AI Search, Zeta Global and Applovin with broader read-throughs for the larger brands who don't currently work with the latter two companies but prefer price and convenience over control and transparency. | |||
| Ep. 55: The Trade Desk's Adapations, Google's DSP Share, Havas-Horizon and Indie Agency Growth Rates | 03 Oct 2025 | 00:10:52 | |
We review our latest work of the week including our analysis of news from The Trade Desk, total spending volumes from Google's DV360, the Havas-Horizon and independent agency growth rates | |||