Made Locally is for the entrepreneurs building amazing local businesses. The owners, operators, and founders grinding every day to create something important to their communities.
Made Locally is produced by Keystone and hosted by Rahul Jaswa. Each episode explores the stories, tools, and strategies that successful local businesses have used to acquire customers, build strong local brands, and grow rapidly and profitably.
No theory. No fluff. Just practical insights and best practices from entrepreneurs that have been in the trenches.
From the best online marketing strategies to systems and protocols that improve retention, from hiring the right talent to automating the most painful and mundane parts of your business, this is your playbook for growth. You’ll hear real stories, honest lessons, and proven strategies from operators who’ve been in your shoes and done it right.
If you’re trying to get more customers, make smarter decisions, and build a business that lasts, this podcast is your unfair advantage.
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Why Most Restaurants Fail and the Systems That Keep Them Alive
Episode 5
Thursday, June 25, 2026 • Duration 41:21
What if the difference between a restaurant that lasts ten years and one that disappears in three has nothing to do with the food? In this episode of Made Locally, host Rahul Jaswa sits down with Ryan Pernice, founder of R.O. Hospitality and owner of Table & Main and Osteria Mattone, to explore the operational systems, technology decisions, and leadership principles that create sustainable restaurant businesses. From inventory management and team building to scaling locations and staying relevant in a changing market, Ryan shares the practical realities behind long-term success in one of the toughest industries in business.
Tea, Ritual, and Reinvention: Building a Lifestyle Brand Rooted in Healing and Connection
Episode 4
Thursday, June 11, 2026 • Duration 39:43
What if the most powerful brands aren’t built around products at all, but around the feeling they create? In this episode of Made Locally, host Rajul Jaswa sits down with Zhena Muzyka, founder and master tea blender of Magic Hour, to unpack how she transformed decades of experience in fair trade tea, herbalism, and healing practices into a lifestyle brand centered around ritual, connection, and conscious living. From entrepreneurship and wellness to spirituality and purpose, Zhena explains why tea can become more than a beverage, it can become a catalyst for transformation.
Why Your Ads Aren’t the Problem - Your Follow-Up Is
Episode 3
Thursday, May 28, 2026 • Duration 47:53
What if the reason your marketing isn’t working has nothing to do with your ads? In this episode of Made Locally, host Rajul Jaswa sits down with Lauren Petrullo, Founder and CMO of Mongoose Media, to unpack why most local businesses misunderstand marketing from the start. From building brand awareness on a $5/day budget to creating follow-up systems that actually convert leads into customers, Lauren shares the frameworks behind sustainable growth without wasting money chasing instant results.
From Corporate Burnout to $50K Months: Building a High-Ticket Wellness Business That Succeeds
Episode 2
Thursday, May 14, 2026 • Duration 50:36
What if your biggest growth problem isn’t marketing but who you’re attracting and how you’re pricing? In this episode of Made Locally, host Rajul Jaswa sits down with Kelly Lang, co-owner of Zivel Palm Coast, to unpack how he went from tech sales burnout to building a $50K/month performance and recovery studio. From discovering his unexpected ideal customer to using pricing as a filter for quality clients, Kelly shares the hard-earned lessons behind building a profitable, sustainable local business.
From Fully Booked to Fully Independent: The Real Economics of Solo Beauty Businesses
Episode 1
Thursday, April 30, 2026 • Duration 45:37
What if the biggest obstacle holding back your income isn’t your skill but your pricing and positioning? In this episode of Made Locally, host Rajul Jaswa sits down with Jean-Michel Chalayer, founder of LeSalon and CEO of Jena, to break down the real economics of going solo in the beauty industry. From why most professionals undercharge to how just 100 loyal clients can fully book your schedule, he shares practical strategies to help you build a profitable, independent business without relying on platforms that eat into your margins.
Made Locally
0
Tuesday, April 28, 2026 • Duration 00:56
Made Locally is for the entrepreneurs building amazing local businesses. The owners, operators, and founders grinding every day to create something important to their communities.
Made Locally is produced by Keystone and hosted by Rahul Jaswa. Each episode explores the stories, tools, and strategies that successful local businesses have used to acquire customers, build strong local brands, and grow rapidly and profitably.
No theory. No fluff. Just practical insights and best practices from entrepreneurs that have been in the trenches.
From the best online marketing strategies to systems and protocols that improve retention, from hiring the right talent to automating the most painful and mundane parts of your business, this is your playbook for growth. You’ll hear real stories, honest lessons, and proven strategies from operators who’ve been in your shoes and done it right.
If you’re trying to get more customers, make smarter decisions, and build a business that lasts, this podcast is your unfair advantage.