Made For Canada – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

Made For Canada

Cheyanne O'Driscoll

Business

Frequency: 1 episode/8d. Total Eps: 55

Practical Marketing for Canadian Independent Business Owners A podcast for and about the people shaping Canada’s independent business economy—from small business owners to the support systems that help them grow. Grounded, practical, and proudly Canadian, it tells the truth about what it really takes to build small, build strong, and build for here.

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Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇨🇦 Canada - marketing
14/08/2026
#98
🇨🇦 Canada - marketing
13/08/2026
#49
🇨🇦 Canada - marketing
12/08/2026
#47
🇨🇦 Canada - marketing
11/08/2026
#33
🇨🇦 Canada - marketing
11/07/2026
#70
🇨🇦 Canada - marketing
10/07/2026
#45
🇨🇦 Canada - marketing
07/05/2026
#42
🇨🇦 Canada - marketing
06/05/2026
#20
🇨🇦 Canada - marketing
05/05/2026
#30
🇨🇦 Canada - marketing
29/04/2026
#74

Spotify

No recent rankings available

Shared links between episodes and podcasts

Links found in episode descriptions and other podcasts that share them.

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https://mailchi.mp/comarketing/authentic-marketing-weekly
19 shares
https://scheduler.zoom.us/cheyanne-odriscoll/marketing-strategy-session
9 shares
https://cheyanne-s-site-1b67.thinkific.com/products/courses/understandingmarketing
4 shares

https://docs.google.com/forms/d/e/1FAIpQLSdjaHl82IdQ0gv4uOg9cDZiq3yPsuOeXKrE49aiYgTkJVnXVQ/viewform?usp=header
8 shares
https://docs.google.com/forms/d/e/1FAIpQLSdSXerkR_el-MOl5fJT6_gKAhy62-u6lQFAWBmCi4rvZV8zvA/viewform
3 shares
https://docs.google.com/forms/d/e/1FAIpQLSfyyANmRW-yFHh0GMROVcHeqGkSk_44wU6TC9fgJbprCeu4zQ/viewform?usp=header
1 share

https://open.spotify.com/episode/2huVCiKIYOU4SRHbxvCsfM?si=GjaoAz53QLiQ2yj-LHCT9w
3 shares
https://open.spotify.com/episode/0S5Mctg8PgpOwAOr6EG4RP?si=M-_W6QJ4SZ2vowqsrtXcsQ
2 shares
https://open.spotify.com/episode/5I0RBh4jPEa23dHb0Qdszk?si=VuS2NJO5T7irov2I6bx6Aw
1 share

RSS feed quality and score

Technical evaluation of the podcast's RSS feed quality and structure.

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RSS feed quality

To improve

Score global : 32%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

Recent episodes with titles, durations, and descriptions.

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The Problem With Plug-and-Play Marketing

Sunday, September 28, 2025 • Duration 23:11

Independent businesses don’t need borrowed funnels or one-size-fits-all frameworks.

In this episode, Cheyanne O’Driscoll, Canadian small business strategist and marketing consultant, explains why plug-and-play systems keep owners stuck as consumers of marketing and how to invest in marketing that actually works.

You’ll learn:

– Why small business marketing has to be designed inside your business

– The paradigm shift from buying marketing to investing in it

– Three ways to invest in your own marketing: Strategy, Systems, and Skills

➡️ Access my free Understanding Marketing Training

➡️ ⁠Ways to Work With Me

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Canadian Independent Businesses: Your Marketing Advantage

Monday, September 22, 2025 • Duration 30:10

Marketing a small business in Canada often feels overwhelming .

Especially when traditional marketing advice seems built for big corporations with big budgets.

In this episode, Cheyanne O’Driscoll, Canadian small business strategist, explains why classic marketing doesn’t fit today’s reality and how independent businesses can win by leaning into their natural advantages: local presence, personal relationships, and trust.

You’ll learn:

– Why traditional marketing feels out of reach for small businesses

– What has changed in how customers actually make decisions

– How Canadian independents can use relevance and connection as their advantage

➡️ Join my free Understanding Marketing training to learn simple, stage-based strategies that fit your business.

🔔 Follow to listen to weekly Made For Canada episodes

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Sales Fix Episode 2: Show the Value to Make the Sale

Sunday, June 1, 2025 • Duration 19:40

Are you stuck in the “if I build it, they will come” trap? In this episode of the Sales Fix series, we’re digging into why believing in your offer isn’t enough—you have to make its value crystal clear.

You’ll learn how to use the Benefits Ladder to translate product features into audience-relevant benefits, whether you’re running an everyday business, offering an experience, or providing expertise-based services.

Stop flooding your community with empty posts and start creating campaigns that actually connect and convert.

⁠Sign Up for the Sales Fix: How to Increase Your Marketing ROI as a Canadian Independent Business Owner Free 3 Day Training⁠

⁠Apply for the Campaign Bootcamp⁠

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Sales Fix Episode 1: The 3Ps of Sales for Small Businesses

Sunday, May 25, 2025 • Duration 24:49

You’ve been told to post more to drive sales—but is that really working?

This episode of The Sales Fix breaks down the real reason visibility isn’t translating into revenue.

Learn how to stop wasting time and start focusing on the 3 Ps of Sales—Prepare, Package, and Promote—to get more out of every marketing effort.

Sign Up for the Sales Fix: How to Increase Your Marketing ROI as a Canadian Independent Business Owner Free 3 Day Training

Apply for the Campaign Bootcamp

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October: The Last Window for High-Involvement Decisions

Monday, September 15, 2025 • Duration 28:47

In this episode, Cheyanne O’Driscoll, Canadian small business strategist and marketing consultant, explains why October is the last clear window for buyers to make bigger, high-involvement decisions .

And why that matters for your marketing.

Working with anyone new, signing up for a package, or making a larger purchase all require focus and trust.

October is the month when customers still have steady attention and budgets, before the holidays shift spending toward gifts and impulse buys.

You’ll learn:

– The difference between low-involvement and high-involvement purchases (and why it matters)

– Why October is the natural month to win new customers and secure larger commitments

– Three simple ways to make your offers decision-ready this October

➡️ Build Your ⁠⁠⁠Core Marketing System ⁠⁠⁠with Me

➡️ Join the next ⁠⁠⁠Content Lab⁠⁠

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Your Holiday Sales Start Now

Tuesday, September 9, 2025 • Duration 20:33

In this episode, Cheyanne O’Driscoll, Canadian small business strategist and marketing consultant, explains how campaigns fit into your core marketing system.

And why holiday promotions are a critical part of building momentum.

Your evergreen and monthly content keeps the lights on, but campaigns are what create energy, urgency, and direction.

You’ll learn: – The difference between maintenance marketing and campaign marketing – Why campaigns are about intention, not just noise – Three steps you can take right now to design your holiday campaign

☕️ Check out Cha Cha Tea Online

➡️ Build Your ⁠⁠⁠Core Marketing System ⁠⁠⁠with Me

➡️ Join the next ⁠⁠⁠Content Lab⁠⁠

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The 3 Marketing Habits You Need to Reach Your Goals this Fall

Tuesday, September 2, 2025 • Duration 26:49

In this episode, Cheyanne O’Driscoll, Canadian small business strategist and marketing consultant, explains why your marketing goals aren’t reached by strategy alone, and how building marketing habits is the real key to growth this fall.

Marketing is something you have, when in fact it’s something you do. It belongs in your calendar the same way bookkeeping or client work does.

You’ll learn:

– Why so many small business owners fall into the “random acts of marketing” trap

– How to reframe entrepreneurship as a trade with skills and habits you can build over time

– The three marketing meetings that anchor consistent, effective marketing in your schedule

➡️ Build Your ⁠⁠Core Marketing System ⁠⁠with Me

➡️ Join the next ⁠⁠Content Lab⁠

➡️ Apply for the 2026 Annual Marketing Plan Intensive (Exclusive to Previous Clients)

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Playing in the Marketing Sandbox

Sunday, August 24, 2025 • Duration 23:52

In this soapbox episode, Cheyanne digs into one of the most overlooked pieces of the Marketing Stack: Go-to-Market strategy.

She explains why small business owners need to move beyond being consumers of marketing products and start thinking like empowered decision-makers.

It's time to put on your CMO hat and learn how to play in the sandbox of marketing!

You’ll learn:

Why “one-size-fits-all” rules in marketing are a red flag.
The 6 market engagement strategies (penetration, creation, shaping, segmentation, arbitrage, and presence).
How small business owners already hold the best field data for making marketing choices.

If you’ve ever felt overwhelmed by rigid marketing advice, this episode is your reminder that you already know more than you think

Marketing is a creative, empowering tool for you to leverage.

➡️ Build Your ⁠⁠⁠Core Marketing System ⁠⁠⁠with Me

➡️ Join the next ⁠⁠⁠Content Lab⁠

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Align Your Content with Buyer Psychology This September

Monday, August 18, 2025 • Duration 17:03

If you’re a Canadian small business owner trying to figure out why some months your marketing feels like it lands and other months it falls flat, you’re not alone.

In this episode, Cheyanne O’Driscoll, small business strategist and marketing consultant, explains the concept of Attention Windows — why your buyers only make decisions in certain cycles, and how September acts as a “mini-January” in consumer psychology.

You’ll learn:
– The most common mistake small businesses make when they market “out of season”
– What the research says about consumer decision-making windows and the Fresh Start Effect
– Why September is one of the most powerful re-engagement moments of the year
– How to align your content with open windows so you stop posting into the void and start catching buyers when they’re ready

➡️ Build Your ⁠⁠Core Marketing System ⁠⁠with Me

➡️ Join the next ⁠⁠Content Lab⁠

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Building a Viable Business in a Flattened Economy

Friday, July 25, 2025 • Duration 19:55

If you’re a Canadian small business owner trying to keep your business viable in a sluggish economy, you’re not alone.

In this episode, Cheyanne O'Driscoll, small business strategist and marketing consultant, explains what it really takes to build and maintain a viable business when the economy is flat, trust is low, and buyers are moving slower than ever.

And what to do about it.

You'll learn:

– The five non-negotiable components of a viable business model

– How economic contraction is changing buyer psychology and decision-making

– What to focus on now to stabilize your revenue, simplify your operations, and protect your margin

➡️ Build Your ⁠Core Marketing System ⁠with Me

➡️ Join the next ⁠Content Lab

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Made For Canada – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Made For Canada – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other11

Google Docs5

Spotify3

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Other11

Google Docs5

Spotify3

Apple Podcasts

Spotify