Where does true inspiration come from, and how can it fuel your business success?

In today’s episode, I dive into rule number two of the Realignment Challenge: finding your creative spark. Inspiration is all around us, but how do we tap into it to create meaningful impact?

I share insights from my personal journey, including the launch of my new mastermind program, Maven—designed for ambitious women ready to elevate their businesses and amplify their creative potential. I explore how stepping outside your routine, embracing nature, and tuning into diverse experiences can ignite new ideas and push your business forward.

Discover why true creativity can’t be taught, but instead, unlocked. I’ll also explore how to guard against the pitfalls of imitation in a digital age, and why staying true to your voice is more important than ever.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Have you ever wondered why your business feels off-track despite your hard work?

In this episode, I share my five essential rules of realignment that have been game-changers in my entrepreneurial journey. As I gear up for a five-day realignment challenge, I’ll share practical steps that not only boost sustainable revenue but also strengthen client relationships.

I'll explore the telltale signs of misalignment—like dwindling sales and creeping financial anxiety—and discuss why reconnecting with your core identity is crucial for success. Each session will focus on energising both your body and mind, offering insights and exercises that elevate your business approach.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Have you ever wondered how to turn your creativity into a steady income stream, especially during those leaner summer months?

In this episode of M Path, I uncover the secrets to generating passive income in just 30 days. I'll break down the concept of passive income, making it approachable and scalable for soulful and empathic entrepreneurs. I'll introduce you to the Creativity Sanctuary, a transformative six-week intensive programme with live sessions, co-working time, and personal support designed to help you craft and launch your passive income offerings.

Whether you're a writer, a skincare brand, a florist, or a virtual assistant, this programme has something for you. Learn how to create digital products like e-books and video series, bundle physical products for added customer value, and develop courses and memberships for sustained income.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Practical knowledge often trumps formal qualifications, and I've seen it firsthand throughout my career. Once, as a hospitality manager, I learned the actual value of leading from the front—whether it was handling a kitchen crisis or smoothing out customer service hiccups.

In this episode of M Path, I explore how real-world experience often overshadows academic accolades, featuring insights from fields like police work, marketing, and photography. By sharing compelling stories and personal experiences, I underline the importance of hands-on skills in fostering effective leadership and creative success.

I also explore the power of apprenticeships, highlighting my journey with a master astrologer and the invaluable practical insights I gained.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

What if soulful marketing could transform your business and how you connect with your customers?

Join me as I celebrate a monumental milestone—one year of the M Path podcast and two years of the Empress membership. Reflecting on this inspiring journey, I explore the origins of Empress, designed as a sanctuary for creative entrepreneurs seeking authentic and meaningful marketing strategies.

I share seven key lessons from the Empress Practice that promise to help you connect deeply with your customers while operating from a place of authenticity and abundance.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Feeling unqualified for your dream job? You’re not alone. I remember my journey of applying for a position that seemed beyond my reach and the subsequent challenges from a boss who aimed to chip away at my confidence.

In this episode of M Path, I dive into empathic entrepreneurship, shedding light on how criticism, competition, and hidden agendas can impact our mental well-being. Through personal stories and practical advice, I share the significance of recognising when criticism is rooted in someone else’s insecurities and the transformative power of surrounding ourselves with people who uplift and support us.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Why do so many businesses fall into the trap of constant discounting, and what are the hidden consequences?

In this episode, I explore meaningful marketing strategies for empathic entrepreneurs. I share personal experiences highlighting the pitfalls of habitual sales tactics, which can condition customers always to expect discounts and erode trust and loyalty. Instead, I share my alternative approaches, like offering loyalty points that maintain value and foster long-term customer relationships.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Uncover the unique advantages of social media for artists. In this episode, I share how maintaining an engaging social media portfolio can attract potential buyers and keep them interested in your art.

Sharing your inspirations, creative process, and personal stories can help you build a deeper connection with your audience.

From homes to hotels and salons, social media can transform your art into a conversation piece, leading to natural promotion through customer shares.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

I remember the first time I realised my work felt hollow without passion — like a shell without the sea's roar.

In this 51st episode, I'm tackling your questions in a spontaneous Q&A, exploring the transformative power of passion in business. It's not all about the pounds and pence; it’s about the pulse of dedication that turns the gears of innovation and sustains us through the entrepreneurial journey.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Have you ever felt the well of your creativity run dry, leaving you staring blankly at a canvas or, worse, a spreadsheet? Fear not, as I guide you through rejuvenating your imaginative spirit with lessons drawn from my own quest to harness creativity at will.

In this episode, I share ten potent methods to keep your ideas flowing like a perpetual spring. Disconnect to reconnect - that's the mantra when stepping away from the digital clamour and into nature's embrace, a practice I swear by for refilling the creative reservoir. And these aren't one-off tricks; they're habits to infuse into your daily ritual, ensuring the muse never strays far.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Unlock the secret to a visually stunning Instagram grid that's as strategic as simple.

In this episode, I share the transformative power of the nine-grid strategy that encapsulates your brand's essence at first glance while giving you the upper hand over the constant pressure to produce on-the-fly content.

A well-planned feed is not just a visual treat, but a carefully choreographed balance of consistency and originality. And remember, behind-the-scenes content isn't just filler—it's the golden thread that weaves your brand's narrative.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Learn how to succeed in the competitive photography industry without resorting to the overused social media and email marketing tactics. Instead, use strategies beyond simple promotion, price, and personal marketing.

In this episode, I share how you can captivate potential clients by weaving your journey into your professional work and forming lasting connections. I also discuss the crucial element of vulnerability in marketing, which can help you establish trust and set yourself apart from the rest.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Is your About page doing its job? In this episode, I share my five critical stages of creating an About page that reflects your brand and genuinely resonates with your audience.

We start with Foundations, exploring your page’s objectives and who you're speaking to. In Messaging, I challenge you to consider whether your core values and brand story truly shine through. Then comes Seeking Skeletons. Are you willing to share the vulnerable parts of your journey to create authentic connections? In Differentiation, we explore whether your narrative genuinely resonates with your audience or is just a list of accolades. Finally, in Details, we question whether your storytelling is clear and engaging or is weighed down by unnecessary fluff.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Have you ever wondered how a name can capture the very soul of a brand or a burlesque persona? In this episode, I weave through the vibrant corridors of creativity, where crafting a name becomes an intimate act of self-discovery and expression.

I share honest insights into the importance of letting a name organically reveal itself, much like how a business’s true identity can unfold over time. Alongside, I offer six golden tips to guide you in crafting an authentic name that speaks volumes, whether it's for the stage or the marketplace, a name that holds an echo of your vision and the unique essence you wish to project to the world.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Have you ever wondered why your palms sweat at checking your bank balance or why a windfall feels less like a blessing and more like an anxiety attack?

In this episode, I explore the intricate world of finance, sharing real-life stories of my clients' journeys. These stories will show you how they've reshaped their money mindsets and how you can do the same.

I also discuss the relationship between self-worth and salary and why making intentional financial decisions can be the most rewarding investment you'll ever make.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Have you ever received a lead magnet that felt more like a bait-and-switch than a cherished gift? I share that frustration with you today as I unpack the transformation of lead magnets from mere email collection tools into invaluable gifts that resonate with the soul.

As a seasoned copywriter, I know the disappointment of shallow content all too well, and in this episode, I wholeheartedly oppose this norm. Together, we'll explore the essence of what makes a lead magnet effective and deeply meaningful—something that mirrors the expertise and passion you pour into your work, fostering genuine connections from the get-go.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

I once believed that a corner office and a six-figure salary were the epitome of success, only to find that my true joy sprang from the stillness of early mornings and the laughter shared with loved ones. That revelation has led me to a deeper understanding of what success really means, an understanding I'm eager to share with you.

In this episode, prepare to be inspired as I recount my transformation from a high-powered entrepreneur to a champion of soulful living. This journey has taught me that true accomplishment is not measured in the alignment of accolades but with our deepest values.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

As I looked at old photographs, I was amazed at my journey to where I am now. In this episode, I want to share that journey with you and explore the passage of the enigmatic rite of midlife, particularly from a woman's perspective.

This episode is about having the courage to pursue forgotten dreams and revive ambitions we set aside for practical reasons. I share personal stories while touching on topics like the gender pay gap and societal expectations that limit us, as I create a space for those brave souls who are transitioning from lucrative careers to vocations that are closer to their hearts, like a lawyer trading in briefs for shears and the freedom of a hairdresser's life.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Are you tired of the same old, pushy marketing tactics that leave you feeling icky?

In this episode, I challenge traditional strategies and open a world where marketing meets empathy and integrity. I share my 10 transformative tips that will change how you view and execute marketing.

As creatives and empaths, we often struggle to find our place in the aggressive world of marketing, but who says it has to be a battlefield? By showing your true face and building personal connections, you can create a marketing strategy that feels as comfortable as chatting with an old friend. I'll explain why the noisy social media battleground isn't the only place to make your mark and how journaling could be your secret weapon for unearthing profound marketing insights.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Have you ever felt like you're on a hamster wheel, trading time for money in your creative business? Say goodbye to the grind as I share my ten game-changing strategies to transform your expertise into a blooming garden of passive income streams.

In this episode, I explore the practicalities of monetising your know-how into digital products, from the allure of Skillshare to the community spirit of Patreon. Discover how live donation Q&As can create an interactive and profitable experience and why crafting an online magazine or diving into the world of micro-groups might be your silent sales force.

Through my personal tales and insights, learn how you can craft a sustainable income that continues to reward you long after the paints dry and the camera stops rolling.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Unlock the secrets to connecting with your true clientele as I unravel the myth of the 'ideal customer avatar' and introduce you to 'Clare.'

In this episode, I share stories and wisdom from my 'Contented' course to help you identify and attract the real, authentic customers you're meant to serve. Say goodbye to chasing after the perfect customer and hello to creating content that resonates deeply with the Clare's of your world.

You'll learn the power of targeted hashtags, the art of authentic interactions, and the magic of testimonials that strike a chord with your audience. It's not just a numbers game; it's about forging meaningful connections that help your business flourish. We'll reveal how polling and engaging with your customers can provide both qualitative and quantitative data that's pure gold for your marketing strategies.

This episode is a treasure trove of insights for anyone tired of cookie-cutter marketing approaches and eager to embrace the intricate reality of their customer base.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Have you ever uncovered a hidden treasure in the least expected place? That's what happened to me when I realised that the simple act of journaling could revolutionise the way I approached business strategy and personal growth.

In this episode of M Path, I share 10 powerful journaling prompts tailored to unlock the entrepreneurial spirit within you. Together, we'll explore the bedrock of your mission and unravel the emotional tapestry that connects you to your customers. Each prompt is a stepping stone towards ensuring that your professional journey aligns with your true intentions and resonates deeply with your aspirations.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Have you ever opened your Instagram app and felt like you've stumbled into a digital maze? Do you think Instagram stories are just for casual updates? Think again!

In this episode, I share my secrets on how you can turn your Instagram into captivating mini brochures for your brand. I'll share how, by utilising Instagram stories, you can build genuine connections and bring your audience into your daily rhythm.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Have you ever felt like your content is falling flat, even when you poured your heart into it? In this episode, I share my six essential tips for creating emotionally resonant content that attracts your ideal customer and filters out those who could be a better fit.

Discover how to build your authority and establish yourself as the go-to expert, inspiring your audience to take action and move beyond social media noise.

Learn how being labelled "too much" can be a badge of honour, not a curse. I open up about my journey of embracing my true self—loud, intense, disruptive—and how that authenticity has drawn the right audience to me.

I'll share why owning your unique qualities, whether rough around the edges or deeply sensitive, can elevate your content from bland and borrowed to genuine and impactful. By presenting your true self, you build trust, ensure your content stands out, and activate meaningful engagement with your audience.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Who says you can't mix business with soulful storytelling? In this episode, I share my trials and triumphs in content creation. I reveal how a solid plan can come to the rescue when life throws curveballs, proving that foresight in content planning does not suffocate creativity but gives it wings.

Packed with ten actionable tips, I share how striking the right chord between being sales-y and sincere can be a tightrope walk, but I'm here to guide you across with grace.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

As I gazed upon the night sky, I wondered what if the stars held the blueprint to entrepreneurial prowess. This revelation led me down a path where astrology and business intertwine.

In this episode, I uncover the magic of new moons, particularly when they grace the 10th and 6th houses of our astrological charts, domains of career milestones and daily grind, respectively.

However, this episode isn't just about starry insights; it's a practical guide to navigating the often-turbulent waters of career transformation. Feel the raw, regenerative power of Pluto transits and learn to ride the wave of change they bring. I'll share how you can tackle the surprises that Uranus might throw into your path and reveal why the stern lessons of Saturn's transits could become your ultimate tool for achieving your long-term objectives.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

When a respected brand in the creative world undercut its message of support by asking artists for free work, it struck a resonant chord with me.

As a seasoned copywriter with a heart rooted in genuine storytelling, in the episode, I bring to light the often unnoticed connection between integrity and lasting achievement, all while offering guidance on aligning your actions with your values.

I share insights for anyone striving to embed honesty and integrity into their life's fabric, professionally and personally, while scrutinising the need for truthfulness, the repercussions of disingenuous conduct, and why owning up to our blunders is non-negotiable.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

I'll never forget that first taste of success when my humble home-baked cookies became a neighbourhood sensation; it wasn't just the sugar and spice that won hearts, but the stories each batch told. That's precisely the authenticity and emotional connection I aim to help you bring to your marketing in this episode.

Together, we'll navigate the heart space of creativity, uncovering how to blend the perfect mix of message, emotion, and clear calls to action to create marketing content that resonates deeply with your audience.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

As the marketing world hurtles toward a future brimming with AI-generated content, I find myself caught between the thrill of innovation and a yearning for the human touch that's always been the heart of great marketing.

In this episode, I'm navigating the anticipated dominance of artificial intelligence in content creation for 2024 while also shining a light on the increasingly valuable endorsements from micro-influencers. As a staunch advocate for genuine connections,

I'll also share insights into why staying true to the soul of marketing could still be your trump card in a landscape awash with ones and zeros. I also look into the electrifying realm of customer-generated content and the formidable rise of video marketing.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Each one of us has come across an 'About' page on the internet that we instantly connected with, feeling as if we found a kindred spirit. This moment of authenticity is something that we all aspire to create.

In this episode, I'll be sharing how you can achieve this by being sincere and vulnerable. I'll discuss how a well-thought-out narrative can draw your audience closer and turn them into loyal customers. I'll reveal the secret to maintaining professional conciseness while still retaining the essence of who you are, crafting content that's not only about selling but telling the unique story that only you can tell.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Have you ever wondered if every pound you put into marketing truly works in favour of your business goals? Well, this week's episode is your treasure map to ensure your marketing budget is wisely crafted and perfectly aligned with your strategic objectives.

I unveil ten pivotal tips to help you scrutinise your current spending, carve out crystal-clear objectives for the year, and harmonise your budget with your revenue flow. I'm taking you beyond the basics—into a realm where every investment is not just an expenditure but a deliberate step towards your 2024 vision for your business and the personal milestones you want to achieve.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Embark on a journey to elevate your marketing strategy with a roadmap that speaks to the soul of your entrepreneurial spirit. Discover the power of intention and clarity that comes with a 10-stage plan designed to grow with your business, crafted especially for empathic and sensitive entrepreneurs.

In this episode, I unravel the art of setting goals that resonate with your personal and professional aspirations while diving into the unique essence of your offerings. I also emphasise the meaningful engagement with your business plan, advocating for a living document as a constant, collaborative companion on your path to success.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

As entrepreneurs, getting caught up in the end-of-year rush is easy. Still, I'm here to guide you through ten creative approaches to keep your business momentum thriving without compromising your festive relaxation.

In this episode, I'll map out a gentle yet effective marketing roadmap and share practical content strategy tips to prime your business for the new year. From insightful steps for polishing your marketing plans, to conducting market research and refining your social media presence - embrace the season's calm to streamline systems and processes, ensuring a smooth customer experience as you launch into the upcoming months.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Prepare to discover how an away day can revolutionise your entrepreneurial journey, particularly if you're empathic and sensitive.

In this episode, I dive into the benefits of dedicating a day to stepping back, tuning out, and focusing solely on your business's creative and strategic aspects. I also explore the significance of research and analysis during your away day, guiding you to tap into your customers' desires whilst always maintaining sight of your unique vision. But it's not just about business – I discuss the importance of self-care and solitude in fostering creativity and productivity.

So, whether you're reshaping your offerings or simply taking a hiatus from the hustle and bustle, an away day can be a game changer.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Have you ever wondered if your everyday skills could unlock freedom and transform your life?

In this episode of M Path, I explore the profound world of passive income through the wisdom and experiences of participants from my six-week creative sanctuary. We hear from Ali, who suggests starting small and teaching from personal experience, and Marie, who emphasises leveraging simple, everyday skills.

This episode will help you reflect on your true intentions for seeking passive income, whether for a better lifestyle, freedom to work from anywhere, or a lighter workload.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Do you know the power a name wields?

This episode of M Path is an exquisite blend of wisdom, tips and insights for entrepreneurs stuck in the maze of naming their business. I share my expertise in choosing the right name that reflects your brand's personality, meaning, and promise to your customers.

Remember, the name is not just a name; it's your first step towards creating a memorable brand identity.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Get ready to take your Instagram bio from bland to grand! In this episode, I spill the beans on six essential strategies to make your bio survive and thrive. Prepare to learn how to effectively communicate your core message and brand essence, making your audience feel something beyond a simple listing of services.

This episode also challenges you to scrutinize your existing Instagram bio. Does it echo your broader business goals? Can it be more customer-focused? I'm offering tips on aligning your bio with your business roadmap and optimising your messaging.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Having been on the receiving end of plagiarism more times than I care to recall, I've got a bone to pick with the copycats in the entrepreneurial world.

In this episode, I unpack the adverse effects of copying on credibility and how it can quash authentic leadership. I'll tell you about instances where my work was blatantly imitated and how it threatened the distinct identity of my business. But it’s not all doom and gloom. I'll also explore the merits of collaboration over copying and how to gracefully handle accusations of copying without resorting to defensiveness.

Authentic leadership is about carving your path rather than tracing someone else’s.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

I invite you all into my lounge transformation journey. Discover how every design choice parallels running a business, from colours to furniture placement.

In this episode, I share lessons on taking your time, breaking down mammoth tasks into digestible chunks, and maintaining authenticity throughout. I'll unravel why telling your unique story should precede style and how it's okay, even necessary, to stumble and learn on this voyage.

It's completely acceptable to mix and match elements - Metallica with McFly or Scandinavian with opulence - in both the living room and your business venture. I'll guide you on creating a personal and reflective space showcasing your essence, whether your home or your own business.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Ah, that time of year again – Black Friday. This episode is all about maintaining your sanity and approaching the promotion commotion with strategy. As a marketer who has survived and coached many creative entrepreneurs through the roller coaster of Black Friday sales, I share the history of this crazy shopping frenzy, why it's a battlefield for small businesses and, most importantly, what you can do about it.

The competitive nature of Black Friday can be detrimental, but fear not, I've got your back! In this episode, I share my 5 survival strategies that will help keep your business afloat without sacrificing your sanity or resorting to damaging discounting tactics.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Blogging is a brilliant way to attract people to your business. It can help those customers on your website to dig a little deeper into your brand and your expertise and give those who have never heard of you the opportunity to find you. 

In this episode of M Path, I share some practical tips and strategies that can help you gain visibility, establish yourself as an expert, and build loyalty among your audience through blogging.

Whether you are new to blogging or have been doing it for a while, I'll guide you in creating a successful blog. This includes crafting a clear strategy, producing relevant content, and using keywords effectively.

We will delve into the concept of meaningful marketing for creatives, emphasising the benefits of having a definitive blogging strategy. I'll also touch on the world of SEO, from using keywords and link-building to optimising visibility, to joining online communities to boost your blog's engagement. All done with authenticity and integrity and most importantly, consistency as that is the key when it comes to your blog.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Pause with me for a much-needed journey of self-discovery and soul success, which I've fondly termed the "August of Unravel". In this episode of M Path, we step back from the frantic pace of life and productivity and instead focus on understanding ourselves and our true purpose.

This episode is a treasure trove of self-reflection and enlightenment, allowing you to reconnect with your dream business and, more importantly, with yourself. You'll discover the profound power of creating intentional space and how, by unlocking the unique signature that sets you apart, you can explore your shadow and soul sides.

Think of this episode as a moment to release and to be more in tune with yourself and your unique path in the world. As we surrender and remove our attachments, we open ourselves to a world of new potential and soul success.

So, join me as together we embrace your authentic self and embark on a journey of self-discovery.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Seemingly mundane activities like swimming, running or dog-walking can unlock a universe of creativity within you. In this episode of M Path, I wanted to share my creative experience, revealing how I coax my imagination into the spotlight.

My inspiration is often found in the most unexpected corners, whether immersed in the ocean or sweating it out in the sauna. These aren't simply pastimes but sacred moments where inspiration comes alive. Running, journaling, dog-walking, or even astrology can serve as channels to tap into your inner wisdom. Each activity can become a wellspring of ideas, a way to be present, absorb the world around you, and unleash the creative energy that lies within you intrinsically.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

For nearly a decade, the pages of my journal have been privy to my most profound thoughts and emotions. This episode of M Path is an invitation into my world, where I share the immense power of journaling as a tool for self-reflection, emotional regulation and evoking creativity.

Depending on whether you choose freestyle writing or a prompt, journaling could be your gateway to that realm of possibilities. It's your safe space, a sanctuary where you can express yourself without fear or judgement. We will also explore how journaling can help you reconnect with your inner self, navigate life's highs and lows, and discover your true desires.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Get ready to unlock the magic of a membership community and craft an experience that resonates with your audience.

Your journey starts with identifying the reason for your membership, its objectives, and the potential benefits for your members.

In this episode, we'll explore strategies to design a unique membership format, free from the cliches and cookie cutter existing models. We will also explore the fascinating world of membership marketing, where authenticity, sincerity and emotional connection are the order of the day. I'll also share my personal experience in creating my membership, Empress, giving you a first-hand account of what it's like to build a membership community and the lessons I've learned along the way.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Have you ever wondered how harnessing cosmic energies could transform your business? In this episode, I share insights and strategies to attract abundance, focusing on the powerful Lionsgate portal. Learn how to shift your vibration, realign with your true desires, and manage your energy amidst the constant buzz of external stimuli.

My six practical tips for fostering abundance, especially during the challenges of Mercury Retrograde, emphasise the importance of grounding and nurturing your energy. Through affirmations and visualisations, I’ll share how you can manifest your desired outcomes.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Continuing on from our previous episode, I share the next 5 strategic ways you can attract new customers. We explore the world of advertising, from the significance of investing in quality adverts that make an impact, to the importance of giving your adverts a clear job description.

I also talk candidly about potential pitfalls and benefits of advertising on various platforms including Google, Facebook, Instagram, print media and even podcasts.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

MPath is produced and managed by Urban Podcasts.

Discover a world of business growth as I unlock 5 strategic ways to attract new customers. In this episode, I venture into the realm of content marketing, emphasising its cost-effectiveness, evolution and the significance of tuning it to your business needs.

Together, we explore the power clash of video and blogging while uncovering the art of relationship building within your industry. I also share the importance of crafting a compelling freebie and how you can authentically reach out to potential customers.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

MPath is produced and managed by Urban Podcasts.

When I first became a mother, I felt as though I was walking a high wire, juggling my creative business in one hand and my new role as a mother in the other. So, in this episode, I'm offering a candid look at my own journey, shedding light on how motherhood encouraged me to reevaluate my business and ultimately, reconnect with my creativity.

We'll navigate together through the myth of perfect balance and share strategies for carving out mental space to tap into our creative energy.

In the chaos of running a business and raising children, it's crucial to have a survival guide.. Drawing from my own experiences and lessons learned, I'm sharing ten practical tips that have helped me juggle this dual role, from remembering the story of Mr. Rose and making time for the children to embracing flexibility, adaptability, self-care and compassion.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Mastering the art of passive income is a game-changer for creative entrepreneurs. It allows a way to grow sustainably and have the freedom to create a life that isn’t limited by the amount of hours you have in a day.

Through my journey from blending active and passive income streams to offering diverse products and courses, I've found a rhythm that creates the harmony between passion and profit. With the right balance of fully passive and part passive income streams, you too have the potential to unlock a revenue flow that works in sync with your creative endeavours.

The building blocks of passive income are all about planning and understanding your customer base. So, in this episode, I offer my tips on how you too can carve your path, plan ahead, research and find freedom with passive income.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.