Lunch Hour Legal Marketing – Details, episodes & analysis

You may be losing prospective clients if their experience on your website is mediocre—or just plain bad. The guys share how to fix things up to grow your business. ----- What do marketing pros look for when they check into a law firm’s website? Gyi and Conrad take us through their processes as they take a deep dive into the structure and content of a Denver PI law firm website. They explain what to be on the lookout for, how issues with both site content and coding negatively affect a user’s experience, and tools they use to assess the visibility, credibility, and success of a site. 📺 Watch on Youtube  The News: Will there be any enforcement behind this? We hope so: FTC Fake Reviews Rule and the End of “Fake Reviews”? (John Henson). Looks like Google AI Overviews Are Impacted By Core Updates, but will it change anything? Joy Hawkins writes about How Links Impact Organic Results and Local Packs, but Gyi’s got beef. AI Overviews Research: Analyzing sources in Google’s AI-generated answers—Are you tracking this stuff? You should be! Clio Sets Legal Tech Funding Record with $900M Raise at $3B Valuation. Someone’s got to compete with them, but can they, really? Mentioned in this Episode: LEX Summit Digital Marketing Q&A / Live Taping of Lunch Hour Legal Marketing  The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Has Google finally been dethroned? Greg Sterling of Near Media joins Gyi and Conrad to hash out the DOJ’s ruling on Google’s search monopoly.   ----- So, is the government going to break Google up? Greg begins by explaining the nuances of what actually makes a monopoly illegal and whether Google has acted in opposition to the law. Later, the guys discuss the spectrum of remedies that could come into play in Google’s future and whether new competition will be able to break through in the search space. For more on Greg’s perspective, read his article: Google Loses, AI Ankle Biters, GBP Menu Optimization. Gyi and Conrad also ask Greg to give his take on critical things lawyers should do to be easily discoverable by prospective clients and reduce their dependence on Google.   The News: Google has an illegal monopoly on search, US judge finds Mentioned in this Episode: nearmedia.co localdialogue.com  Interested in attending Auto Crash Litigation 2024? Check out the 360 Advocacy LHLM Discount. The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Ladies and gentlemen! Tonight’s main event is a rough and rowdy throw down over: What exactly is a conversion? Later, LSAs are confusing, amIright? Gyi and Conrad shed some light on how to make the most of your marketing dollar.  _________________________ So, you’ve just placed a Google ad, written a social post, or sent out a newsletter. Then, you sit back and hope for… what, exactly? There is definitely some argument about what a conversion is and isn’t in your marketing scenario, so get ready for some heat as Gyi and Conrad rumble over their diverging philosophies. However, at its core, the guys agree that a conversion happens when a user takes the desired action (whatever that may be) which, in turn, grows your business. They discuss how this plays out in the real world to help lawyers understand best practices in their marketing efforts.  Later, the guys answer Local Services Ad questions from listeners. How long will LSAs be king for small firms? Do you really have to increase your budget to compete with legal behemoths on Google? Can effective targeting solve ad problems? Gyi and Conrad give their best takes on how to understand the nuances of the system.  The News: Is this whole TikTok ban for realsies? Questionable — Bill that could ban TikTok passed in the House. Here's what to know  Google Integrates Social Media Posts Into Google Business Profiles Gyi and Conrad talk about how to make the most of it.  Sooo… the Google March 2024 spam update is done rolling out. Did it make any difference? Coming your way: DIY AI-assisted website stuffs that power your marketing—GoDaddy Launched Airo And, we’re excited, folks! The First LHLM: Office Hours took place on March 15 and the guys are super grateful for all those who got involved. Join Gyi and Conrad again on March 29.   This Podcast Rated [PG] by the Podcast Association of America* for mild language and bad lawyer jokes.  *not a real thing Mentioned in this Episode: The Bite - Lunch Hour Legal Marketing Newsletter! Last Episode How not to use TikTok  Conversion Confusion Cleared Up - LHLM  More content, less traffic: part More content, less traffic: part II Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Casey Cheshire shares strategies for successful marketing automation.

Katy Goshtasbi shares strategies for identifying and utilizing your strengths to grow your legal business.

Gyi Tsakalakis and Kelly Street answer listener questions in this special mailbag episode.

Traci Reuter offers essential strategies for social media marketing for lawyers.

Thomas Hamilton examines AI trends in the legal industry and dispels many myths surrounding AI tech.

Rebecca Harding of Saltwhistle shares the value of creating a human connection with clients, common mistakes in law firm marketing, and how younger lawyers can help drive their firms’ IT planning.

Gyi Tsakalakis and Kelly Street talk to Michelle Calcote King about all things PR for law firms. They discuss best practices for press releases, laying out what types of news are worthy of release to the media and outlining how to establish a relationship with a journalist.