LOCAL EDGE – Details, episodes & analysis

The discussion continues around the exploration into the support for local journalism by North American governments. After discussing Ontario's initiatives, we turn our focus to the United States, where local news advocacy is witnessing a significant legislative push.

Lori Henson from Rebuild Local News joins us to shed light on the efforts across various U.S. states aimed at bolstering local media through innovative policies. Discover how these initiatives are fostering community engagement and supporting economic growth through local journalism.

For additional insights and data, visit: www.adcanadamedia.ca
Produced by Road 55 in Edmonton, Alberta — where we create content that connects. Learn more at www.Road55.ca

On this episode of Local Edge, we explore Ontario’s bold move to revitalize local journalism by mandating that 25% of government ad budgets be spent on local publishers. Host Shawna Randolph speaks with Stewart Grant and Alicia McCutcheon about the ripple effects of this policy on small communities, media organizations, and local economies. Discover how this decision helps preserve trusted journalism, supports small-town newspapers, and fuels democratic dialogue.

This episode sheds light on the challenges and opportunities for small-town newspapers and local media professionals alike.

For additional insights and data, visit: www.adcanadamedia.ca

Produced by Road 55 in Edmonton, Alberta — where we create content that connects. Learn more at www.Road55.ca

In "Local Edge" Episode 10, host Shawna Randolph and guest Cherilyn Jolly-Nagel delve into the world of marketing to farmers. Cherilyn shares insights into the strong values, modern innovations, and the evolving landscape of farming, emphasizing the importance of understanding the farmer's lifestyle for effective marketing campaigns in a rapidly advancing industry.

Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
Road 55 creates content that connects!
For more information, please visit: www.road55.ca 

In Episode 9 of "Local Edge," host Shawna Randolph delves into the strength of local investors in smaller markets compared to larger companies, featuring insightful conversations with three esteemed local publishers in western Canada: Brandy Fredrickson, Owner/Publisher of the Drayton Valley and District Free Press, emphasizes the importance of a specialized team and community visibility; Lana Meir, Owner/Publisher of Altona Rhineland Voice, highlights the enduring strength of print media in local markets; and Kate Winquist, Publisher of Your West Central Voice, underscores the significance of community support and unwavering commitment to staying local.

Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta. Road 55 creates content that connects! For more information, please visit: www.road55.ca 

On Episode 8 of "Local Edge," delve into the profound significance of the phrase "local runs deep." Host Shawna Randolph is joined by Kevin Weedmark, the Editor of Moosomin World-Spectator, who shares his dedicated efforts to promote Moosomin. He discusses his collaborations with the local business community and chambers, all in the spirit of elevating Moosomin. Tyler Thorn, President of Celebration Ford Sales and a second-generation Ford dealer, chimes in with his insights on how his business has thrived through advertising in the Moosomin World-Spectator for several years, a testament to the publication's impact. Wendi Lynd, representing the Moosomin District Health Care Foundation, underscores the crucial role played by local newspapers in spreading awareness about community needs and services, while also encouraging community members to actively participate in various initiatives. Tune in to Episode 8 of "Local Edge" to uncover the depth of "local runs deep."

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55- located in Edmonton, Alberta. For more information, please visit: www.road55.ca 

Road 55 creates content that connects!

Unveil the influence of small communities in Canadian advertising on Episode 7 of Local Edge! Join host Shawna Randolph as she engages in a conversation with Ryan McAdams, Group Publisher of Alberta Newspaper Group LP. They delve into the proactive strategies of local advertisers, emphasizing the importance of bolstering their community media. Gain insights from Paul McNeill, Publisher of PEI Canada, as he discusses how the younger generation is uncovering the significance of printed literature. Additionally, Jeff Beardsworth, CEO of AdCanada Media Inc., offers his perspective on analyzing market nuances to gauge the effectiveness of digital advertising outreach. Tune in to this invaluable discourse on Episode 7 of Local Edge.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55- located in Edmonton, Alberta. For more information, please visit: www.road55.ca 

Road 55 creates content that connects!

Tune in to Local Edge Episode 6 and explore the latest and most impactful trends in local media advertising! Hosted by Shawna Randolph, this episode offers valuable insights to help local advertisers gain a competitive edge. In this episode, Scott Stewart, General Manager of Glass Room, shares his experiences and challenges in establishing a local business and offers advice on convincing investors to believe in your vision. Brent Fitzpatrick, Executive Director, Humboldt Chamber of Commerce talks about the importance of a targeted approach to ensure your audience doesn't over look your advertisements. Sarah Thompson, President of Dentsu Media, joins the conversation as a regular contributor and provides her thoughts on the art of advertising persuasion in the news. Additionally, she contemplates the significance of fostering local news in Canada. Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
Road 55 creates content that connects!
For more information, please visit: www.road55.ca 

Host Shawna Randolph explores how local news and community involvement shape the advertising industry. Chris Ashfield, publisher of Grasslands News Group, shares his fourth-generation newspaper company's history in southeast and east central Saskatchewan. Tim Beach, Media Lead at Blue Noise Studio, highlights strategic advertising placement and trusted local media impact. Lana Meir, Owner of Interlake Graphics, discusses adapting to meet advertiser and reader needs. 

Shawna Randoph talks with guests Claude Heimann along with regular contributors Sara Unruh and Jeff Beardsworth about the power of small communities in Canada.

Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
Road 55 creates content that connects!
For more information, please visit: www.road55.ca 

Join host Shawna Randolph as she talks to the Publisher and Sales of the Drayton Valley and District Free Press, Brandy Fredrickson, about how local papers can give their readers a sense of pride in their community. They also touch on how their local publication is dealing with a changing demographic Shawna also talks to the Publisher of PEI Canada, Paul McNeil about maintaining a focus on their print publication and sustaining enough revenue to provide the same services in the future. Shawna also discusses how local media can provid a welcoming avenue to new Canadians and other minority groups with regular contributor Sarah Thompson, President of Dentsu Media. Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
Road 55 creates content that connects!
For more information, please visit: www.road55.ca