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Please visit https://thebookvoice.com/podcasts/1/audiobook/255785 to listen full audiobooks. Title: Mastering the New Media Landscape: Embrace the Micromedia Mindset Author: Rusty Shelton, Barbara Cave Henricks Narrator: Rusty Shelton Format: Unabridged Audiobook Length: 4 hours 1 minute Release date: March 7, 2016 Ratings: Ratings of Book: 1 of Total 1 Genres: Marketing & Advertising Publisher's Summary: In days past people got the world's attention by winning over the gatekeepers of big media. But the Internet has changed everything- Barbara Cave Henricks and Rusty Shelton show you how to make your voice heard in this brave new world. The world of mass media, in which a few, prime national outlets controlled the messages we all see and hear, has largely vanished. The giant boulders you once had to move to get coverage-Oprah, The New York Times, CNN-have been smashed by the Internet, supplanted (but not entirely replaced) by scores of pebbles: the web sites, social media, blogs, podcasts and more that ace publicists Barbara Cave Henricks and Rusty Shelton call micromedia. They're a lot easier to move-you can even become one of them-but you have to know how. With so much competition for attention, anyone with a story to tell these days needs to think more like a media executive than a marketer-you're not selling yourself, you're making yourself valuable. Henricks and Shelton show how you can use micromedia to build a compelling direct channel to your audience that you own and control. They offer tips for making the best use of prime micromedia sites controlled by influential companies or powerful influencers like LinkedIn, Twitter, Facebook, Instagram, Snapchat, YouTube, and the top blogs, podcasts, and video hubs your audience visits. And they explain how micromedia success can help you get the attention of the still powerful remnants of the mass media.

Please visit https://thebookvoice.com/podcasts/1/audiobook/255364 to listen full audiobooks. Title: How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing Author: Stu Heinecke Narrator: Christopher Lane Format: Unabridged Audiobook Length: 8 hours 13 minutes Release date: February 16, 2016 Ratings: Ratings of Book: 4.29 of Total 7 Ratings of Narrator: 5 of Total 3 Genres: Marketing & Advertising Publisher's Summary: The hard part just got easy.You know how to sell—that’s your job, after all—but getting CEOs and other VIPs to call you back is the tricky part.So what if that impossible-to-reach person weren’t so impossible to reach after all?Hall-of-fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls “contact campaigns.” Including presidents, a prime minister, celebrities, and countless CEOs, and even the Danish model that later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever.In How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative contact campaigns to get those critical conversations. He divulges methods he’s developed after years of experience and from studying the secrets of others who’ve had similar breakthrough results—results that other marketers considered impossible, with response rates as high as 100%, ROI in the tens, even thousands of percent, and costs-per-contact ranging from $0 to $10,000. Through real-life success stories, Heinecke lays out nearly two dozen categories of contact campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in the Wall Street Journal to unorthodox uses of social media, the phone, e-mail and snail mail to using his own cartoons to make connections. He also packs in plenty of tips on how to determine your targets, how to develop pitches, and how to gain allies in your contact’s circle of influence.How to Get a Meeting with Anyone provides you with a new toolkit you can put to work for you right away so you can make the connections that are essential to your success.

Please visit https://thebookvoice.com/podcasts/1/audiobook/255395 to listen full audiobooks. Title: Marketing: A Love Story: How to Matter to Your Customers Author: Bernadette Jiwa Narrator: Bernadette Jiwa Format: Unabridged Audiobook Length: 2 hours 2 minutes Release date: February 1, 2016 Ratings: Ratings of Book: 4 of Total 6 Ratings of Narrator: 4 of Total 1 Genres: Marketing & Advertising Publisher's Summary: One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace. Marketing has become a necessary evil for every business, but what if we adopted a different view of it? What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems? What if marketing was how we found more ways to do better work and to matter to our customers? What if marketing was where we began our journey towards understanding what people need and want? What if it was our vantage point for seeing the world through the eyes of our customers? How different would marketing be then?

Please visit https://thebookvoice.com/podcasts/1/audiobook/255396 to listen full audiobooks. Title: Meaningful: The Story of Ideas That Fly Author: Bernadette Jiwa Narrator: Bernadette Jiwa Format: Unabridged Audiobook Length: 3 hours 4 minutes Release date: February 1, 2016 Genres: Marketing & Advertising Publisher's Summary: Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an Internet connection has the power to change the world—to create an idea that flies. But for every groundbreaking business that started this way, a thousand others have stalled or failed. Why? What’s the secret to success? What do Khan Academy, the GoPro camera, the Dyson vacuum cleaner and Kickstarter have in common? After years of consulting with hundreds of innovators, creatives, entrepreneurs and business leaders to help them tell the stories of their ideas, I have discovered something: every business that flies starts not with the best idea, the biggest budget or better marketing, but with the story of someone who wants to do something—and can’t. We don’t change the world by starting with our brilliant ideas, our dreams; we change the world by helping others to live their dreams. The story of ideas that fly is the story of the people who embrace them, love them, adopt them, care about them and share them. Successful ideas are the ones that become meaningful to others—helping them to see what’s possible for them. Our ideas fly when we show others their wings.

Please visit https://thebookvoice.com/podcasts/1/audiobook/255397 to listen full audiobooks. Title: Be a Network Marketing Leader: Build a Community to Build Your Empire Author: Mary Christensen Narrator: Mary Christensen Format: Unabridged Audiobook Length: 5 hours 3 minutes Release date: February 1, 2016 Ratings: Ratings of Book: 5 of Total 3 Ratings of Narrator: 3 of Total 1 Genres: Marketing & Advertising Publisher's Summary: Want to build a six-figure income business? Only a truly engaged and motivated team can get you there. In 'Be a Network Marketing Leader,' industry superstar Mary Christensen reveals how anyone can cultivate a community that brings out the best in everyone who joins. A community that individuals will be impatient to enter, energized to participate in, and reluctant to leave. When you focus on people ahead of products, they will contribute more and bring others into the fold--and your business will skyrocket. You'll discover how to: - Create a vibrant can-do culture - Build team spirit - Become an influential communicator - Make everyone feel they belong, regardless of the contribution they make - Coach instead of train - Challenge your team members to aim higher - Celebrate their achievements - Embrace change to stay ahead of the game - And much more Ambitious goals require teamwork. Set your sights high and inspire others to follow--and you'll all succeed.

Please visit https://thebookvoice.com/podcasts/1/audiobook/255482 to listen full audiobooks. Title: The Power of Fifty Bits Author: Bob Nease Narrator: Qarie Marshall Format: Unabridged Audiobook Length: 5 hours 26 minutes Release date: January 26, 2016 Ratings: Ratings of Book: 3 of Total 2 Ratings of Narrator: 5 of Total 1 Genres: Marketing & Advertising Publisher's Summary: Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want.

Please visit https://thebookvoice.com/podcasts/1/audiobook/255483 to listen full audiobooks. Title: Social Media for Direct Selling Representatives Author: Karen Clark Narrator: Karen Clark Format: Unabridged Audiobook Length: 5 hours 51 minutes Release date: January 7, 2016 Ratings: Ratings of Book: 3.78 of Total 18 Ratings of Narrator: 4.5 of Total 2 Genres: Marketing & Advertising Publisher's Summary: FINALLY! A SOCIAL MEDIA RESOURCE SPECIFICALLY FOR DIRECT SALES! With over $150 in additional online resources, this is the book you've been waiting for. Tailored specifically to those in "party plan" and network marketing direct selling businesses, Social Media for Direct Selling Representatives is the first volume in a series of books to help you accelerate your business using social media marketing as a vibrant part of your overall marketing plan. Based on 18 years' experience in the field and working with companies, this book was written by someone with the technical expertise to know what works, and the industry knowledge to explain it in a way that makes sense. In this volume, you will: Learn the best ways to use Facebook, Instagram, Pinterest, LinkedIn, Twitter and other social networks for business. See how best to focus your marketing efforts on serving the needs of your customers and building relationships that last. Explore the options for conducting online parties for sales and sponsoring. Find out how to best find and convert leads to build your business. Get step by step how-to instructions for conducting online sales parties through Facebook, Instagram and Pinterest. Learn how to avoid the common pitfalls of using social media for your direct selling business. Be clear about the Do's and Don'ts for staying compliant within the direct sales industry, your specific company, and marketing laws. ...and more!

Please visit https://thebookvoice.com/podcasts/1/audiobook/251264 to listen full audiobooks. Title: Marketing Magic Author: Brian Tracy Narrator: Brian Tracy Format: Unabridged Audiobook Length: 2 hours 25 minutes Release date: December 1, 2015 Ratings: Ratings of Book: 4.5 of Total 2 Ratings of Narrator: 5 of Total 1 Genres: Marketing & Advertising Publisher's Summary: The most important activity of the entrepreneur is to clearly identify the very best customers for the product or service, and then to focus all marketing, advertising and sales efforts on this particular type of customer. The element of competition exists as the primary fact of all entrepreneurial business in a market society. To succeed, you must be able to position and sell your product or service against your competitors. Your ability to clearly define your competitors, to determine their strengths and weaknesses, and to produce and sell your product or service against your competitors in an open market is the key skill of entrepreneurship. Effective competitive strategy requires intelligence, judgment, creativity, flexibility and continuous experimentation. These are all skills that you can learn with practice. In this essential audiobook aimed at entrepreneurs, world renowned business expert, Brian Tracy, shows you how to make Marketing Magic in a competitive business environment.

Please visit https://thebookvoice.com/podcasts/1/audiobook/251263 to listen full audiobooks. Title: Be a Party Plan Superstar: Build a $100,000-a-Year Direct Selling Business from Home Author: Mary Christensen Narrator: Lesley Parkin Format: Unabridged Audiobook Length: 6 hours 32 minutes Release date: December 1, 2015 Genres: Marketing & Advertising Publisher's Summary: The “party plan” model of direct selling—introducing products through home parties, social gatherings, and fund-raisers—has been the route to financial freedom for millions. This inspiring, audiobookl, written by an author who has achieved unprecedented success herself, shows other women how they can generate more bookings, more sales, and more business leads at their parties, as well as build a team of independent party planners, and drive up their own commissions. Exemplified by powerhouse brands like Tupperware, Pampered Chef, and Mary Kay, the party-planning method is an unparalleled opportunity for anyone to live the life they dream about and deserve. In Be a Party Plan Superstar, readers will discover, step-by-step, how they can transition from selling to friends and family to building a profitable business, develop a who’s-who customer base, create an environment of fun, be an engaging host, and close sales effortlessly. This is the one book that shows women how to become direct-selling superstars…simply by being the life of the party.

Please visit https://thebookvoice.com/podcasts/1/audiobook/249869 to listen full audiobooks. Title: Swiped: How to Protect Yourself in a World Full of Scammers, Phishers, and Identity Thieves Author: Adam Levin Narrator: Adam Levin Format: Unabridged Audiobook Length: 7 hours 24 minutes Release date: December 1, 2015 Ratings: Ratings of Book: 3 of Total 2 Ratings of Narrator: 5 of Total 1 Genres: Marketing & Advertising Publisher's Summary: Increasingly, identity theft is a fact of life. We might once have hoped to protect ourselves from hackers with airtight passwords and aggressive spam folders, and those are good ideas as far as they go. But the truth is, there are people out there -- a lot of them -- who treat stealing your identity as a full-time job. One such company is a nameless firm located in Russia, which has a trove of over a billion internet passwords. Another set up a website full of live streams of hacked web cameras, showing everything from people's offices and lobbies to the feeds from baby monitors. Even purchases made in person are still logged by retailers like Target, who are famously vulnerable to hackers. Adam Levin, a longtime consumer advocate and identity fraud expert, is your guide to this brave new world. By telling memorable stories and extracting the relevant lessons, he offers a strategy for dealing with these risks. You may not be able to prevent identity theft, but you certainly shouldn't wait until it happens to take action. Levin's approach is defined by the three M's: minimizing risk, monitoring your identity, and managing the damage. The book is also organized around the different problems caused by identity theft: financial, criminal, medical, familial, etc., enabling readers to dip into the sections most relevant to them. Swiped is a practical, lively audiobook that is essential to surviving the ever-changing world of online security. It is invaluable not only for preventing problems but helping cope when they arrive.

Please visit https://thebookvoice.com/podcasts/1/audiobook/249863 to listen full audiobooks. Title: Be a Network Marketing Superstar: The One Book You Need to Make More Money Than You Ever Thought Possible Author: Mary Christensen Narrator: Lesley Parkin Format: Unabridged Audiobook Length: 3 hours 43 minutes Release date: December 1, 2015 Ratings: Ratings of Book: 3.71 of Total 24 Ratings of Narrator: 3.75 of Total 4 Genres: Marketing & Advertising Publisher's Summary: The number of people involved in multilevel/network marketing is staggering: 13.3 million people in the U.S. and more than 54 million worldwide, with 175,000 new people in the U.S. signing on each week, and 475,000 per week worldwide. This author's last book Make Your First Million in Network Marketing gave readers an overview of what it takes to succeed in network marketing. (A lot of the books do that.) This new book hand-holds listeners through a 26-step program that will help them become one of the top earners in the industry. Become A Network Marketing Superstar will take direct sellers and network (multi-level) marketers through the key steps to joining the highest earners in an industry that has spawned thousands of millionaires and millions of financially independent business owners.

Please visit https://thebookvoice.com/podcasts/1/audiobook/250076 to listen full audiobooks. Title: Get Noticed: Social Media Marketing for Entrepreneurs: Market Your Brand Without Being Annoying Author: L. David Harris Narrator: L. David Harris Format: Unabridged Audiobook Length: 0 hours 58 minutes Release date: November 20, 2015 Genres: Marketing & Advertising Publisher's Summary: Before social media, the Internet had its place in our lives, but it was more of an information source and a place to keep in touch with friends and family mainly via email and instant messaging. With the dawn of MySpace, Facebook, Twitter, and many more social networks, Internet users are more connected and can share more of their lives than we ever thought possible. Social media has reached into and altered the world of online advertising forever. Companies are no longer limited to sidebar ads, banner ads, or the dreaded pop-up ads. Now, with social media, brands can be personalized and interact with their audiences one on one. Arguably, social media gives a face to normally faceless companies. In return, fans might feel they have a better opportunity to influence the company and improve its future endeavors. There's a lot to be gained for businesspeople and entrepreneurs through social media marketing. In this book you'll learn how to harness the power of the personalized platform.

Please visit https://thebookvoice.com/podcasts/1/audiobook/247737 to listen full audiobooks. Title: Be a Recruiting Superstar: The Fast Track to Network Marketing Millions Author: Mary Christensen Narrator: Lesley Parkin Format: Unabridged Audiobook Length: 6 hours 51 minutes Release date: November 1, 2015 Ratings: Ratings of Book: 3 of Total 2 Genres: Marketing & Advertising Publisher's Summary: No matter how motivated and energetic you are—even if you're the greatest salesperson on the planet!—as a network marketer with limited time, there's only so much money you can make without great people to help you sell your products. Recruiting is the life force of any network marketing, multi-level marketing, or party plan business; it lifts the ceiling off your income, the key that will allow you to keep checks rolling in above and beyond what you can do yourself. If you're ready to achieve real financial independence and live a life most people only dream about, recruiting must become your number-one priority. Be a Recruiting Superstar takes the guesswork out of successful recruiting, letting you in on Mary Christensen's easy-to-master system for finding and training the right people to sell your product or services, and teaching them to do the same. You'll learn how to increase your income exponentially by: • doing and saying the things that will turn prospects into partners • overcoming objections with confidence • attracting people who never considered network marketing • asking the kind of questions that will have your hottest prospects identifying themselves to you! Packed with powerful, can't-miss insider tips, this inspiring guide will give you the know-how and confidence to become the network marketing superstar earner you've always wanted to be!

Please visit https://thebookvoice.com/podcasts/1/audiobook/245664 to listen full audiobooks. Title: Foolproof: Why Safety Can Be Dangerous and How Danger Makes Us Safe Author: Greg Ip Narrator: Jeremy Arthur Format: Unabridged Audiobook Length: 10 hours 0 minutes Release date: October 13, 2015 Ratings: Ratings of Book: 4 of Total 2 Ratings of Narrator: 4 of Total 1 Genres: Marketing & Advertising Publisher's Summary: How the very things we create to protect ourselves, like money market funds or anti-lock brakes, end up being the biggest threats to our safety and wellbeing. We have learned a staggering amount about human nature and disaster -- yet we keep having car crashes, floods, and financial crises. Partly this is because the success we have at making life safer enables us to take bigger risks. As our cities, transport systems, and financial markets become more interconnected and complex, so does the potential for catastrophe. How do we stay safe? Should we? What if our attempts are exposing us even more to the very risks we are avoiding? Would acceptance of danger make us more secure? Is there such a thing as foolproof? In Foolproof, Greg Ip presents a macro theory of human nature and disaster that explains how we can keep ourselves safe in our increasingly dangerous world.

Please visit https://thebookvoice.com/podcasts/1/audiobook/243408 to listen full audiobooks. Title: The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior Author: Shlomo Benartzi Narrator: Rob Shapiro Format: Unabridged Audiobook Length: 6 hours 39 minutes Release date: October 6, 2015 Genres: Marketing & Advertising Publisher's Summary: A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it’s so critical to understand how we think and behave online. Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case-studies and engaging reader exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens. Consider these solutions:    •  The tournament model used for Wimbledon and March Madness may help consumers identify what they want more easily. While most websites attempt to display as many options as possible, if people can select options from manageable rounds they tend to make better choices.    •  People are more willing to tell a gadget the truth about their risky health behaviors than an actual doctor. When dealing with sensitive subjects, the absence of human feedback – an absence made easy in an age of screens and machines – can be a great advantage.    •  The precise location of an option on a screen can have a massive impact on consumer choice. (In some instances, screen location matters more than personal preference.) The same logic also applies to information, as certain layouts can dramatically influence our levels of attention.    •  Although most websites are designed to make the act of reading as easy as possible, Benartzi explains why this can be a big mistake. Sometimes, the careful use of ugly fonts and other forms of “visual disfluency” are an important way to boost reading comprehension and retention. This book will help you transform the challenges of the digital world into powerful new opportunities that will drive your success in an age of screens.  **Includes a Bonus PDF with Visual Exercises

Please visit https://thebookvoice.com/podcasts/1/audiobook/245671 to listen full audiobooks. Title: Memes: In Digital Culture Author: Limor Shifman Narrator: Karen Saltus Format: Unabridged Audiobook Length: 3 hours 45 minutes Release date: October 1, 2015 Genres: Marketing & Advertising Publisher's Summary: In December 2012, the exuberant video 'Gangnam Style' became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of the video--'Mitt Romney Style,' 'NASA Johnson Style,' 'Egyptian Style,' and many others. 'Gangnam Style' (and its attendant parodies, imitations, and derivations) is one of the most famous examples of an Internet meme: a piece of digital content that spreads quickly around the web in various iterations and becomes a shared cultural experience. In this book, Limor Shifman investigates Internet memes and what they tell us about digital culture. Shifman discusses a series of well-known Internet memes -- including 'Leave Britney Alone,' the pepper-spraying cop, LOLCats, Scumbag Steve, and Occupy Wall Street's 'We Are the 99 Percent.' She offers a novel definition of Internet memes: digital content units with common characteristics, created with awareness of each other, and circulated, imitated, and transformed via the Internet by many users. She differentiates memes from virals; analyzes what makes memes and virals successful; describes popular meme genres; discusses memes as new modes of political participation in democratic and nondemocratic regimes; and examines memes as agents of globalization. Memes, Shifman argues, encapsulate some of the most fundamental aspects of the Internet in general and of the participatory Web 2.0 culture in particular. Internet memes may be entertaining, but in this book Limor Shifman makes a compelling argument for taking them seriously.

Please visit https://thebookvoice.com/podcasts/1/audiobook/245429 to listen full audiobooks. Title: A Crowdfunder’s Strategy Guide: Build a Better Business by Building Community Author: Jamey Stegmaier Narrator: Mitchell Lucas Format: Unabridged Audiobook Length: 4 hours 25 minutes Release date: September 14, 2015 Ratings: Ratings of Book: 1 of Total 1 Genres: Marketing & Advertising Publisher's Summary: Award-winning entrepreneur and crowdfunding expert Jamey Stegmaier shares his inspiring lessons and practical guidance for building the business of your dreams by engaging with customers and investors online. As a veteran of five successful Kickstarter campaigns and the proprietor of the Kickstarter Lessons blog, Jamey Stegmaier knows something about crowdfunding. In this book he goes beyond the nuts and bolts of how it works to the deeper level of what makes it work. This book is filled with stories and examples of over 40 crowdfunding campaigns, some that succeeded wildly-like the high-tech cooler designer whose first campaign faltered but whose second raised 13 million dollars-as well as sobering disasters, like the board game maker whose project collapsed in two months and had to return over $100,000 to his backers. Stegmaier uses these stories to illustrate lessons about things like preparation, timing, what kind of offers to make and what kind to avoid, what to spend money on and when, and more. The book includes 125 Kickstarter lessons, in one sentence each (more or less). But Stegmaier's overarching point is that you've got to see crowdfunding as more than just a cool way to raise money-it's a way to create a community that will offer you far more than just dollars. If you treat your backers as people-communicate with them, attend to their needs, ask for their opinions-your chances of you and your projects succeeding increase exponentially.

Please visit https://thebookvoice.com/podcasts/1/audiobook/243307 to listen full audiobooks. Title: Click.ology: What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed Author: Graham Jones Narrator: Steven Menasche Format: Unabridged Audiobook Length: 6 hours 30 minutes Release date: September 8, 2015 Ratings: Ratings of Book: 4 of Total 1 Genres: Marketing & Advertising Publisher's Summary: Online shopping continues to grow at an astounding rate: in 2012, more than $1 trillion was spent in online retailers alone. The nature of shopping is drastically changing, but with so little information on how best to interact with online customers, how are businesses to succeed? With Click.ology, internet psychologist Graham Jones has filled that gap. Through years of research into Internet psychology and online consumer habits, Jones has written the first how-to of its kind for online businesses. With his C.L.I.C.K. system, businesses will learn the crucial ways in which online shopping differs from traditional brick-and-mortar salesmanship and how to tweak their websites to avoid the dreaded 'abandoned shopping cart.' Jones tackles tricky psychological subjects such as priming customers for a certain price point and the social aspect of online shopping in a way that makes his strategies easy to implement. In addition to these essential tips, Jones investigates the fast-paced future of ecommerce and what businesses can do to stay ahead of the game. In an online world where customers make their choices in a matter of seconds, Click.ology distills the essentials every company in the online economy needs to know in order to turn clicks into dollars. Graham Jones is an Internet psychologist who helps businesses understand the online behavior of their customers and website visitors. He was one of the first psychologists in the world to start investigating the way human behavior has adapted to the online world. He lives in the United Kingdom.

Please visit https://thebookvoice.com/podcasts/1/audiobook/243318 to listen full audiobooks. Title: Be a Direct Selling Superstar: Achieve Financial Freedom for Yourself and Others as a Direct Sales Leader Author: Mary Christensen Narrator: Lesley Parkin Format: Unabridged Audiobook Length: 6 hours 45 minutes Release date: September 1, 2015 Ratings: Ratings of Book: 3.82 of Total 17 Ratings of Narrator: 3.5 of Total 4 Genres: Marketing & Advertising Publisher's Summary: Direct selling is booming. It's no surprise when you consider the benefits of launching a direct selling business-low start-up costs, strong earning potential, and a flexible work schedule. Currently an estimated 15.6 million people are involved in direct selling in the U.S. alone - and more than 100 million worldwide. Mary Christensen has empowered and equipped thousands of direct sellers to succeed, and in her newest book, 'Be a Direct Selling Superstar', she delivers an all-encompassing guide to building, leading, and managing a profitable direct sales organization. Readers will learn how to: set goals; eliminate self-sabotaging behaviors; market their products and business opportunity effectively; communicate persuasively; build a committed network of sellers; be an influential leader; create a clear roadmap for others to follow; inspire and lead a wide range of personalities; maintain work-life balance; and, manage their time and their money wisely. For corporate refugees, ambitious entrepreneurs, mompreneurs, and anyone else looking for a new source of income - this inspiring master plan explains step by step how to achieve long-term success in direct selling.

Please visit https://thebookvoice.com/podcasts/1/audiobook/240784 to listen full audiobooks. Title: Millennials With Kids: Marketing to this Powerful and Surprisingly Different Generation of Parents Author: Jeff Fromm, Marissa Vidler Narrator: Sean Pratt, Marguerite Gavin Format: Unabridged Audiobook Length: 5 hours 45 minutes Release date: August 1, 2015 Genres: Marketing & Advertising Publisher's Summary: While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to: Enlist Millennial parents as co-creators of brands and products • Promote purpose beyond the bottom line • Cultivate shareability • Democratize customer experience • Integrate technology • Develop content-driven campaigns that speak to Millennials • And more A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household—and connect with these critical consumers in the complex participation economy.

Please visit https://thebookvoice.com/podcasts/1/audiobook/241211 to listen full audiobooks. Title: The Brain Sell: When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop Author: Dr. David Lewis Narrator: Steven Menasche Format: Unabridged Audiobook Length: 9 hours 30 minutes Release date: August 1, 2015 Genres: Marketing & Advertising Publisher's Summary: Science has made the leap from the lab to come to a store near you—and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more—often without us consciously realizing it. A revelatory inside story, The Brain Sell is a tale of engineered behaviors and 'atmospherics'; of subliminal messaging; and of TVs that sometimes watch us while we're watching them. During his journey, Lewis explores fascinating questions such as: Why should a particular font used to describe soup make it taste better? Why do some retailers actively encourage shoppers to haggle? How do the tools and techniques of 'the brain sell' influence shopper behavior, and what can you—as a retailer or marketer—learn from them? Informed, illuminating, stimulating: you cannot afford to miss The Brain Sell.

Please visit https://thebookvoice.com/podcasts/1/audiobook/241282 to listen full audiobooks. Title: The Real Deal: The Autobiography of Britain’s Most Controversial Media Mogul Author: Richard Desmond Narrator: Richard Desmond Format: Unabridged Audiobook Length: 10 hours 12 minutes Release date: June 18, 2015 Genres: Marketing & Advertising Publisher's Summary: From the age of five, when he helped his deaf father negotiate advertising contracts, Richard Desmond has always had an eye for business. In The Real Deal he offers a no-holds-barred account of an extraordinary career that has taken him from cloakroom attendant at a north London club to billionaire media owner. En route he tells of his early life as a rock and roll drummer, his first steps in the world of magazine publishing as a purveyor of leisure and top-shelf titles, and finally, after decades of paying his dues building smaller brands, his arrival in the big league with the launch of OK! magazine and the acquisition of Express Newspapers, his purchase and sale of Channel 5, and his £80 million investment in the Health Lottery, combining business innovation with help for good causes. Along the way, he imparts many of the secrets of his astounding success, as well as giving his forthright opinion (and he always has one) on such diverse subjects as politicians, religion, and the similarities between being a rock and roll drummer and running a business – as well as his views on a cast of characters ranging from Alan Sugar to Victoria Beckham and from Simon Cowell to Jennifer Aniston. Often controversial, frequently revelatory, always entertaining, The Real Deal is the brilliantly frank account of a life spent at the sharp end.

Please visit https://thebookvoice.com/podcasts/1/audiobook/234351 to listen full audiobooks. Title: Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling Author: Darren Root, Jay Baer Narrator: Jay Baer, Darren Root Format: Unabridged Audiobook Length: 1 hour 19 minutes Release date: June 1, 2015 Genres: Marketing & Advertising Publisher's Summary: Youtility fundamentally changes how accountants and accounting firms think about marketing and their business. Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier. Meticulously researched, and filled with examples of accountants and accounting firms that have accelerated their business enormously by embracing the principle of Youtility marketing, this special audiobook from best selling authors Jay Baer and Darren Root provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers. Based on the New York Times best seller Youtility, this is the playbook for modern marketing effectiveness in the accounting industry.

Please visit https://thebookvoice.com/podcasts/1/audiobook/234436 to listen full audiobooks. Title: All You Can Pay: How Companies Use Our Data to Empty Our Wallets Author: Anna Bernasek, D.T. Mongan Narrator: Tavia Gilbert Format: Unabridged Audiobook Length: 7 hours 56 minutes Release date: June 1, 2015 Genres: Marketing & Advertising Publisher's Summary: While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies. In economic terms, it is one of the most valuable assets on the planet. In All You Can Pay, Anna Bernasek and D.T. Mongan show how companies use what they know about you to determine how much you are willing to pay for certain products and services. Colleges calculate the price you pay based on the information revealed in the application almost all parents submit for federal aid. Hotels, sports events and health products and services are also using this strategy. The price of everything online—from airline tickets to toilet paper—now fluctuates from moment to moment. Through a toxic combination of price discrimination and cutting-edge technology, sellers can instantly change the price they charge an individual based on their calculations of demand and supply at that point in time. Online stores use your zip code to charge you a different price from someone in another zip code. Bernasek and Mongan offer a dire warning and demonstrate how big data threatens the very icon of the American way: the free market. The ability to understand consumers on a granular level, in real time, and simultaneously to customize the price each person is offered, shifts the balance of power away from the consumer so dramatically that the freedom of markets is at risk. The trend is alarming and, if left unchecked, the destination is clear. Yet consumers and companies can still choose a different path, and in this chilling and illuminating book, Bernasek and Mongan show us how.

Please visit https://thebookvoice.com/podcasts/1/audiobook/236219 to listen full audiobooks. Title: Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters Author: Linda J. Popky Narrator: Karen Saltus Format: Unabridged Audiobook Length: 5 hours 44 minutes Release date: June 1, 2015 Ratings: Ratings of Book: 3.4 of Total 5 Genres: Marketing & Advertising Publisher's Summary: Marketing today is out of control. With all the new marketing techniques accessible to the masses, it’s becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it’s a lot of noise. Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business. What’s needed is a timeless framework—a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement. It’s time to move the focus from social media and evangelists, sales and marketing alignment, and the latest hot cloud-based marketing tools, to what really counts: convincing customers to trust you with their business—not just once, but time and time again.

Please visit https://thebookvoice.com/podcasts/1/audiobook/230787 to listen full audiobooks. Title: Every Town Is a Sports Town: Business Leadership at ESPN, from the Mailroom to the Boardroom Author: Donald T. Phillips, George Bodenheimer Narrator: George Bodenheimer Format: Unabridged Audiobook Length: 10 hours 41 minutes Release date: May 5, 2015 Ratings: Ratings of Book: 4.33 of Total 3 Genres: Marketing & Advertising Publisher's Summary: ESPN's rise is one of the most remarkable stories about business and sports in our time, and nobody can tell it better than George Bodenheimer. It may be hard to believe, but not long ago, getting sports updates was difficult and frustrating. ESPN changed everything. George Bodenheimer knows. Initially hired to work in the mailroom, one of Bodenheimer's first jobs was to pick up sportscaster Dick Vitale at the Hartford airport and drive him to ESPN's main campus--a couple of trailers in a dirt parking lot. But as ESPN grew, so did George's status in the company. In fact, Bodenheimer played a major part in making ESPN a daily presence not just here, but all over the world. In this business leadership memoir--written with bestselling author Donald T. Phillips--Bodenheimer lays out ESPN's meteoric rise. This is a book for business readers and sports fans alike. A Best Business Book of 2015, Strategy Business

Please visit https://thebookvoice.com/podcasts/1/audiobook/233672 to listen full audiobooks. Title: Mindsharing: The Art of Crowdsourcing Everything Author: Lior Zoref Narrator: Sean Pratt Format: Unabridged Audiobook Length: 6 hours 16 minutes Release date: May 1, 2015 Ratings: Ratings of Book: 5 of Total 1 Genres: Marketing & Advertising Publisher's Summary: Whether we need to make better financial choices, find the love of our life, or transform our career, crowdsourcing is the key to making quicker, wiser, more objective decisions. But few of us even come close to tapping the full potential of our online personal networks. Lior Zoref offers proven guidelines for applying what he calls 'mind sharing' in new ways. For instance, he shows how a mother's Facebook update saved the life of a four-year-old boy, and how a manager used LinkedIn to create a year's worth of market research in less than a day. Zoref's clients are using his techniques to innovate and problem-solve in record time. Now he reveals how crowdsourcing has the ability to supercharge our thinking and upgrade every aspect of our lives.

Please visit https://thebookvoice.com/podcasts/1/audiobook/228895 to listen full audiobooks. Title: Sell Local, Think Global: 50 Innovative Ways to Make a Chunk of Change and Grow Your Business Author: Olga Mizrahi Narrator: Lyndsay Vitale Format: Unabridged Audiobook Length: 8 hours 14 minutes Release date: February 1, 2015 Genres: Marketing & Advertising Publisher's Summary: After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You'll be excited and motivated to clearly state your difference to the world--and your neighborhood--while confidently selling yourself and your business. Through 50 low-cost, do-it-yourself tips, Sell Local, Think Global will help you: Figure out what makes you and your business truly different. Discover the secrets of 'SoLoMo' marketing, both online and off. Spruce up your Web and mobile presence by learning to love analytics. Walk boldly into the future by embracing social media and customer reviews.

Please visit https://thebookvoice.com/podcasts/1/audiobook/228701 to listen full audiobooks. Title: Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving Author: Noah Fleming Narrator: Noah Fleming, Walter Dixon Format: Unabridged Audiobook Length: 7 hours 25 minutes Release date: February 1, 2015 Genres: Marketing & Advertising Publisher's Summary: Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base--the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can: Cultivate the 3Cs of evergreen companies: character, community, and content Build loyalty programs that turn satisfied customers into enthusiastic advocates Nurture profitable customers while pruning those who sap time and money Inject authenticity into social media communications (and decipher once and for all what that actually really means!) Invert the expectations gap that can drive customers away From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention. Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.

Please visit https://thebookvoice.com/podcasts/1/audiobook/228700 to listen full audiobooks. Title: The Age of Cryptocurrency: How Bitcoin and Digital Money Are Challenging the Global Economic Order Author: Michael J. Casey, Paul Vigna Narrator: Sean Pratt Format: Unabridged Audiobook Length: 14 hours 20 minutes Release date: February 1, 2015 Ratings: Ratings of Book: 4.07 of Total 44 Ratings of Narrator: 4.83 of Total 6 Genres: Marketing & Advertising Publisher's Summary: Bitcoin became a buzzword overnight. A cyber-enigma with an enthusiastic following, it pops up in headlines and fuels endless media debate. You can apparently use it to buy anything from coffee to cars, yet few people seem to truly understand what it is. This raises the question: Why should anyone care about bitcoin? In The Age of Cryptocurrency, Wall Street journalists Paul Vigna and Michael J. Casey deliver the definitive answer to this question. Cybermoney is poised to launch a revolution, one that could reinvent traditional financial and social structures while bringing the world's billions of 'unbanked' individuals into a new global economy. Cryptocurrency holds the promise of a financial system without a middleman, one owned by the people who use it and one safeguarded from the devastation of a 2008-type crash. But bitcoin, the most famous of the cybermonies, carries a reputation for instability, wild fluctuation, and illicit business; some fear it has the power to eliminate jobs and to upend the concept of a nation-state. It implies, above all, monumental and wide-reaching change—for better and for worse. But it is here to stay, and you ignore it at your peril. Vigna and Casey demystify cryptocurrency—its origins, its function, and what you need to know to navigate a cyber-economy. The digital currency world will look very different from the paper currency world; The Age of Cryptocurrency will teach you how to be ready.

Please visit https://thebookvoice.com/podcasts/1/audiobook/226403 to listen full audiobooks. Title: Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position Author: Brad Van Auken Narrator: Erik Synnestvedt Format: Unabridged Audiobook Length: 10 hours 52 minutes Release date: January 1, 2015 Genres: Marketing & Advertising Publisher's Summary: Branding is more than a great logo. A brand is the essence of an organization—its DNA—impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including: The 6 most powerful sources of brand differentiation • 5 elements that trigger brand insistence • Turning brand strategy into advertising • Online branding • Private label brands • Creating “category of one” brands • Social responsibility, sustainability, and storytelling • 60 nontraditional marketing techniques • Metrics • And more A treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organization’s brand.

Please visit https://thebookvoice.com/podcasts/1/audiobook/225798 to listen full audiobooks. Title: Storyscaping: Stop Creating Ads, Start Creating Worlds Author: Darren Mccoll, Gaston Legorburu Narrator: Tim Andres Pabon Format: Unabridged Audiobook Length: 5 hours 48 minutes Release date: December 1, 2014 Ratings: Ratings of Book: 5 of Total 1 Genres: Marketing & Advertising Publisher's Summary: How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces 'storyscaping' as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more. Shows how to map how the consumer engages with the category and product/service Explains how to develop an organizing idea and creative plan for an immersive storyscape experience Defines the role of marketing channels around the organizing idea Establishes how technology can be applied to the experience Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com

Please visit https://thebookvoice.com/podcasts/1/audiobook/217877 to listen full audiobooks. Title: Everyone's a Critic: Winning Customers in a Review-Driven World Author: Bill Tancer Narrator: Sean Pratt Format: Unabridged Audiobook Length: 6 hours 12 minutes Release date: November 1, 2014 Ratings: Ratings of Book: 5 of Total 2 Genres: Marketing & Advertising Publisher's Summary: How businesses can harness the power of online consumer reviews More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven marketplace. But some savvy businesses have figured out how to navigate—and even profit from—the new world of ubiquitous customer reviews. Bill Tancer takes listeners on a fascinating journey inside that world, revealing how sites like Yelp, TripAdvisor, and many others are changing the way we interact. Listeners learn, for instance, why one Los Angeles barber decided to advertise his one-star Yelp reviews; what's behind the highest-rated locksmith service in New York City; and how one scrappy hotel figured out how to become the highest rated in London. Tancer's fascinating stories and data-driven research show how online reviews can be a huge help to business owners, once they learn how to leverage them.

Please visit https://thebookvoice.com/podcasts/1/audiobook/223680 to listen full audiobooks. Title: Search: How the Data Explosion Makes Us Smarter Author: Stefan Weitz Narrator: Dana Hickox Format: Unabridged Audiobook Length: 6 hours 3 minutes Release date: November 1, 2014 Genres: Marketing & Advertising Publisher's Summary: Search is as old as language. There has always been a need for one to find something in the jumble of human creation. The first web was nothing more than passing verbal histories down the generations so others could find and remember how not to get eaten; the first search used the power of written language to build simple indexes in printed books, leading to the Dewey Decimal system and reverse indices in more modern times. Then digital happened. Besides having profound societal impacts, it also made the act of searching almost impossibly complex for both engines and searchers. Information isn't just words; it is pictures, videos, thoughts tagged with geocode data, routes, physical world data, and, increasingly, the machines themselves reporting their condition and listening to others. Search: How the Data Explosion Makes Us Smarter holds up a mirror to our time to see if search can keep up. Author Stefan Weitz, a Director in Search for Bing (Microsoft), explores the idea of access to help readers understand how we are inventing new ways to access data through devices in more places and with more capabilities. We are at the cusp of imbuing our generation with superpowers, but only if we fundamentally rethink what search is, how people can use it, and what we should demand of it.

Please visit https://thebookvoice.com/podcasts/1/audiobook/221146 to listen full audiobooks. Title: Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal Author: Eric Dezenhall Narrator: Kevin Stillwell Format: Unabridged Audiobook Length: 8 hours 58 minutes Release date: October 7, 2014 Ratings: Ratings of Book: 5 of Total 1 Genres: Marketing & Advertising Publisher's Summary: In an age when scandal can destroy a company's brand or anyone's reputation in an instant -- Glass Jaw is an Art of War guide to modern crisis management. In boxing terms, a tough-looking fighter who can't take a punch is said to have a 'glass jaw,' and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong and the strong are weak. Just consider this slate of recent reputational body blows: Toyota, Susan G. Komen, Paula Deen, Tiger Woods, Joe Paterno, BP, the Duke Lacrosse players, Lance Armstrong, and Anthony Weiner. Glass Jaw is a manifesto for these times, written by crisis management veteran Eric Dezenhall, who has spent three decades dealing with some of the most intense controversies, both known and . . . handled with discretion. In the current digital age, the fundamental nature of controversy is viral, rendering once-mighty organizations and individuals powerless against scandal. In Glass Jaw, Dezenhall analyzes scandal and demystifies the paper tiger 'spin' industry, offering lessons, corrective measures, and counterintuitive insights, such as: How there really is no 'getting ahead' of a bad story (and other cliches from the media) The perils of navigating the 'Fiasco Vortex' The art (and transaction) of the public apology Why a crisis is not an opportunity The Nixon Fallacy: if only he had just said 'I screwed up,' the whole thing would have gone away (not a chance) How you are the enemy: the self-sabotage of selfies, tweets, emailing before thinking, technology creep, the privacy vacuum, and the industrialization of leaking. From the boardroom to the parenting messaging board, scandals erupt every day. Glass Jaw explains this changing nature of controversy and offers readers counterpunches to best protect themselves.

Please visit https://thebookvoice.com/podcasts/1/audiobook/217878 to listen full audiobooks. Title: A World Gone Social: How Companies Must Adapt to Survive Author: Ted Coine, Mark S. Babbitt Narrator: Sean Pratt Format: Unabridged Audiobook Length: 10 hours 31 minutes Release date: September 15, 2014 Genres: Marketing & Advertising Publisher's Summary: Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the world's economy; a change so dramatic that it has created a new business era. Welcome... to the Social Age. What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social gives you the tools and information you need to survive--and thrive--in a business climate in which customers hold all the cards... jobseekers have the power to easily find out what working at your company isreally like... and expertise has become more democratic than ever as employees collaborate with each other, as well as with vendors, customers, and even competitors. You'll discover what the 'Death of Large' and 'Flat: The New Black' mean for you and your organization, how to build a socially enabled team that puts the customer experience first, and what it means to create an 'OPEN' network of partners, collaborators, and brand champions. Filled with fascinating stories of success and failure at organizations including Barilla, Zappos, Bank of America, Lululemon, Abercrombie & Fitch, Southwest Airlines, and more, the book reveals how to avoid the dangers of insincerity as well as what it takes to become a 'Blue Unicorn'--the social leader. Finally, you'll learn how to objectively assess the fitness of your company's current culture and social presence. In the Social Age, companies unwilling to change will play the role of the dinosaurs: destined for extinction. A World Gone Social gives you the keys to avoid this fate--and lead your organization into this exciting business climate.

Please visit https://thebookvoice.com/podcasts/1/audiobook/216989 to listen full audiobooks. Title: Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One Author: David R. Bell Narrator: Tom Parks Format: Unabridged Audiobook Length: 6 hours 39 minutes Release date: July 15, 2014 Genres: Marketing & Advertising Publisher's Summary: Conventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits. But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is still largely shaped by the physical world we inhabit. Anyone can go online and buy a pair of jeans—but the likelihood that we will do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes, among other factors, play a critical role in our decision making when it comes to buying online. Our willingness to search for and consume information also depends on where we live and whom we live next to. In Location Is (Still) Everything, Bell offers a fascinating, in-depth look at online commerce and retailing through his years of research, investing, and advising experience. His unique GRAVITY framework is a powerful and practical tool that uses fundamental human behaviors and location-based conditions to explain how the real and virtual worlds intersect — and what Internet sellers must do in order to succeed. Entrepreneurs, managers, students, and investors will all benefit from understanding how and why we use the Internet to search, shop, and sell.

Please visit https://thebookvoice.com/podcasts/1/audiobook/214138 to listen full audiobooks. Title: Customer Love: Great Stories About Great Service Author: Mac Anderson Narrator: Derek Shetterly Format: Unabridged Audiobook Length: 1 hour 20 minutes Release date: July 1, 2014 Ratings: Ratings of Book: 5 of Total 4 Ratings of Narrator: 5 of Total 1 Genres: Marketing & Advertising Publisher's Summary: If your organization's goal is to create a lasting service culture...you're going to love Customer Love! Mac Anderson has compiled a fantastic book filled with unforgettable true stories about individuals and companies who have 'wowed' their customers and turned them into raving fans! In Customer Love. great stories about great service' you will explore 24 unforgettable stories about phenomenal customer service. Each chapter will ignite your thoughts and inspire new ideas that you can use to take your customer service to the next level. Share this book with your employees and watch the creative ideas flow. Utilize the ideas behind these creative narratives to grow your business - and remember 'if you do something good for one customer, they'll tell 100 other people.' Buy this book and get the creative juices flowing; and hopefully, inspire you and your team to start your own collection of customer love stories.

Please visit https://thebookvoice.com/podcasts/1/audiobook/213527 to listen full audiobooks. Title: The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment Author: Julie Ask, Ted Schadler, Josh Bernoff Narrator: Josh Bernoff Format: Unabridged Audiobook Length: 7 hours 5 minutes Release date: July 1, 2014 Ratings: Ratings of Book: 1 of Total 1 Genres: Marketing & Advertising Publisher's Summary: Mobile has reprogrammed your customers’ brains. Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you? Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You’ll learn how to: • Find your customer’s most powerful mobile moments with a mobile moment audit. • Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze. • Manufacture mobile moments as Krispy Kreme does — it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales. • Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty. • Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It’s how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities. Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own mobile mind shift to respond.

Please visit https://thebookvoice.com/podcasts/1/audiobook/213517 to listen full audiobooks. Title: Gamify: How Gamification Motivates People to Do Extraordinary Things Author: Brian Burke Narrator: Steven Menasche Format: Unabridged Audiobook Length: 5 hours 19 minutes Release date: July 1, 2014 Ratings: Ratings of Book: 3.14 of Total 7 Ratings of Narrator: 2 of Total 1 Genres: Marketing & Advertising Publisher's Summary: Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource: their time. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield, and engage the audience, organizations need an edge. Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy. While gamification has tremendous potential to break through, most companies will get it wrong. Gartner predicts that by 2014, 80% of current gamified applications will fail to meet business objectives primarily due to poor design. As a trend, gamification is at the peak of the hype cycle; it has been oversold and it is broadly misunderstood. We are heading for the inevitable fall. Too many organizations have been led to believe that gamification is a magic elixir for indoctrinating the masses and manipulating them to do their bidding. These organizations are mistaking people for puppets, and these transparently cynical efforts are doomed to fail. This audiobook goes beyond the hype and focuses on the 20% that are getting it right. We have spoken to hundreds of leaders in organizations around the world about their gamification strategies and we have seen some spectacular successes. The book examines some of these successes and identifies the common characteristics of these initiatives to define the solution space for success. It is a guide written for leaders of gamification initiatives to help them avoid the pitfalls and employ the best practices, to ensure they join the 20% that gets it right. Gamify shows gamification in action: as a powerful approach to engaging and motivating people to achieving their goals, while at the same time achieving organizational objectives. It can be used to motivate people to change behaviors, develop skills, and drive innovation. The key to gamification success is to engage people on an emotional level and motivating them to achieve their goals.

Please visit https://thebookvoice.com/podcasts/1/audiobook/225895 to listen full audiobooks. Title: The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition Author: David Meerman Scott Narrator: David Meerman Scott, Sean Pratt Format: Unabridged Audiobook Length: 16 hours 25 minutes Release date: June 1, 2014 Ratings: Ratings of Book: 4.5 of Total 4 Ratings of Narrator: 5 of Total 1 Genres: Marketing & Advertising Publisher's Summary: The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

Please visit https://thebookvoice.com/podcasts/1/audiobook/211158 to listen full audiobooks. Title: True Story: How to Combine Story and Action to Transform Your Business Author: Ty Montague Narrator: Sean Runnette Format: Unabridged Audiobook Length: 6 hours 37 minutes Release date: May 14, 2014 Genres: Marketing & Advertising Publisher's Summary: Today’s most successful businesses are storydoers. They create products and services that, from the very beginning, are manifestations of an authentic and meaningful story—one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies—from small start-ups to global conglomerates—organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing). Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses.

Please visit https://thebookvoice.com/podcasts/1/audiobook/212514 to listen full audiobooks. Title: The How Wow!: Secrets Behind World Class Service Author: John J. Murphy Narrator: Patrick Lawlor Format: Unabridged Audiobook Length: 0 hours 59 minutes Release date: May 1, 2014 Ratings: Ratings of Book: 4 of Total 1 Genres: Marketing & Advertising Publisher's Summary: In his book, The How of Wow!, award-winning author John J. Murphy challenges you to differentiate your s service. When was the last time you were “wowed” by the service you received? Maybe you were “wowed” while buying groceries, resolving a problem with your bank, checking into a hotel or flying across the country. Or maybe you were not. It seems that the secrets behind world class service are often just that—secrets! But in The How of Wow!, award-winning author John J. Murphy shares 10 secrets behind world class service. This is a book about creating raving fans—customer advocates who go out of their way to spread the good word about the experiences they have consistently had with you. John shows us to make “wowing” customers the rule, rather than the exception. Gildan Media is proud to bring you these uplifting and life-changing inspirational books from Simple Truths, which can be used throughout every facet of your life. These audiobooks may be short in length, but their words speak volumes.

Please visit https://thebookvoice.com/podcasts/1/audiobook/210415 to listen full audiobooks. Title: The 22 Immutable Laws of Branding Author: Laura Ries, Al Ries Narrator: David Drummond Format: Unabridged Audiobook Length: 8 hours 9 minutes Release date: April 22, 2014 Ratings: Ratings of Book: 3.4 of Total 15 Ratings of Narrator: 2.5 of Total 2 Genres: Marketing & Advertising Publisher's Summary: This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

Please visit https://thebookvoice.com/podcasts/1/audiobook/210416 to listen full audiobooks. Title: The 22 Immutable Laws of Marketing Author: Jack Trout, Al Ries Narrator: David Drummond Format: Unabridged Audiobook Length: 3 hours 7 minutes Release date: April 22, 2014 Ratings: Ratings of Book: 4.38 of Total 26 Ratings of Narrator: 4 of Total 5 Genres: Marketing & Advertising Publisher's Summary: There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

Please visit https://thebookvoice.com/podcasts/1/audiobook/208945 to listen full audiobooks. Title: Pitch Perfect: How to Say It Right the First Time, Every Time Author: Bill McGowan Narrator: Bill McGowan Format: Unabridged Audiobook Length: 7 hours 52 minutes Release date: April 1, 2014 Ratings: Ratings of Book: 3.87 of Total 15 Ratings of Narrator: 4.75 of Total 4 Genres: Marketing & Advertising Publisher's Summary: Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication.  He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, AirBnB, Dropbox and Salesforce.com. Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It’s essential to be pitch perfect—to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language—both verbal and nonverbal. Pitch Perfect teaches you how to overcome common communication pitfalls using McGowan’s simple Principles of Persuasion, which are highly effective and easy to learn, implement, and master. With Pitch Perfect you can harness the power of persuasion and have people not only listening closely to your every word but also remembering you long after you’ve left the room.

Please visit https://thebookvoice.com/podcasts/1/audiobook/210381 to listen full audiobooks. Title: Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization Author: Leonardo Inghilleri, Micah Solomon Narrator: Sean Pratt Format: Unabridged Audiobook Length: 5 hours 41 minutes Release date: April 1, 2014 Ratings: Ratings of Book: 3.96 of Total 26 Ratings of Narrator: 3.75 of Total 4 Genres: Marketing & Advertising Publisher's Summary: 'Filled with treasure and big ideas, this book will help you become exceptional.' - SETH GODIN In a tight market, your most powerful growth engine and your best protection from competitive inroads is this: put every thing you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become 'walking billboards' who will happily promote your brand. In Exceptional Service, Exceptional Profit insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty. Their anticipatory customer service approach was first developed at The Ritz-Carlton as well as at Solomon's entertainment and technology company Oasis, and has since proven itself in countless companies around the globe from luxury giant BVLGARI to value-sensitive auto parts leader Carquest, and everywhere in between. Now, readers can take the techniques that minted money for these brands and apply them directly to their own businesses. As Ken Blanchard writes, 'Leonardo and Micah's philosophies, rules, and winning examples of service excellence will make you want to implement their suggestions immediately in your own organization.' Filled with detailed, behind-the-scenes examples, the book unlocks a new level of customer relationship that leaves your competitors in the dust, your customers coming back day after day, and your bottom line looking better than it ever has before. Honors received: * A Jack Covert Selection * CEO Refresher Top Ten Best Business Book of the Year * 800-CEO-READ Business Book of the Year Awards Shortlist winner * Philadelphia Bulletin 'Must Read' business book * Book of the Month, Las Vegas Women's REALTOR® * DearReader.com Business Book Club Selection * Shanghai Daily Press #1 U.S. Business Book

Please visit https://thebookvoice.com/podcasts/1/audiobook/210392 to listen full audiobooks. Title: Tilt: Shifting Your Strategy from Products to Customers Author: Niraj Dawar Narrator: Walter Dixon Format: Unabridged Audiobook Length: 6 hours 2 minutes Release date: April 1, 2014 Ratings: Ratings of Book: 3.25 of Total 4 Ratings of Narrator: 3 of Total 1 Genres: Marketing & Advertising Publisher's Summary: Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory—and by inventing exciting new products that competitors could not replicate. But these sources of competitive advantage are being irreversibly leveled by globalization and technology. Today, competitors can rapidly decipher and deploy the recipe for your product’s secret sauce and use it against you. “Upstream,” product-related advantages are rapidly eroding. This does not mean that competitive advantage is a thing of the past. Rather, its center has shifted. As marketing professor Niraj Dawar compellingly argues, advantage is now found “downstream,” where companies interact with customers in the marketplace. Tilt will help you grasp the global nature of this downstream shift and its profound implications for your strategy and your organization. With vivid examples from around the world, ranging across industries and sectors, Dawar shows how companies are reorienting their strategies around customer interactions to create and capture unique value. And he demonstrates how, unlike product-related advantage, this value is cumulative, continuously building over time. In an increasingly customer-centered world marketplace, let Tilt serve as your guide to shifting your strategy downstream—and achieving enduring competitive advantage.

Please visit https://thebookvoice.com/podcasts/1/audiobook/208117 to listen full audiobooks. Title: Me 2.0, Revised and Updated Edition: 4 Steps to Building Your Future Author: Dan Schawbel Narrator: Mike Chamberlain Format: Unabridged Audiobook Length: 8 hours 22 minutes Release date: March 1, 2014 Ratings: Ratings of Book: 2 of Total 3 Genres: Marketing & Advertising Publisher's Summary: Me 2.0 shows job seekers and established professionals alike how to leverage the power of online media for personal empowerment and career success. There is no job security anymore, which means that the way we manage our careers has forever changed. Now everyone in the world is your competition, and the single greatest differentiator you have is your personal brand. With social media tools, blogs, and mobile applications, there are endless opportunities to become known and connect with other people. In Me 2.0 personal branding expert Dan Schawbel gives you all the tools you need for building a powerful personal brand that will give you a competitive advantage in the marketplace, including a four-step process for discovering, creating, communicating, and maintaining your personal brand; how to use all the latest social media tools, including video, blogs, and social networks for job search and career development; the secrets to networking effectively—both online and offline; proven branding advice from industry experts and insiders. Whether you're looking for your first big job, want to climb the corporate ladder, or are eager to jump-start your own business venture, Me 2.0 will help you achieve lasting success! What's new in the revised edition of Me 2.0: New case studies from people of all generations on how they've used social media to become well-known brands A new chapter on how to use the top social networks, including Facebook, LinkedIn, and Twitter, for job searching, with real success stories New insight on how to turn your passion into a business through the personal branding process New tools you can use to network professionally and grow your presence, including Google Buzz, mobile branding, and location-based social networking New research, examples, and more resources that will support your online brand campaign

Please visit https://thebookvoice.com/podcasts/1/audiobook/207805 to listen full audiobooks. Title: What Is Marketing and Sales?: Vital Tools to Market, Promote, and Sell Series: Part of The Made for Success Series Author: Larry Iverson, Bryan Heathman, Tom Hopkins, Zig Ziglar Narrator: Various Format: Unabridged Audiobook Length: 7 hours 51 minutes Release date: February 15, 2014 Genres: Marketing & Advertising Publisher's Summary: What Is Marketing and Sales? explores the fundamental elements of a brilliant marketing plan. If marketing is not your area of expertise, then listening to this audio series from handpicked speakers and authors is just the thing you need to build a profitable revenue stream in your business. This real-world look at marketing and sales will illuminate powerful opportunities in your business. From structuring your marketing plan to setting up your website to sell, this product is guaranteed to help you capture leads and convert them to sales. But great marketing skills are often not enough to increase revenue. Included here are sales lessons from the world's greatest salesman, Zig Ziglar. America's number one sales trainer, Tom Hopkins, provides an overview of the perfect sales process. Plus learn: P. T. Barnum's rules for success How to create a Super-Brand How to convert website visitors into buyers By combining the best of marketing and sales lessons, your business will thrive after you listen to this program and read the marketing plan booklet.