Summary and important notes: https://createandearn.com/sm

Kevin Dowling's complete playbook to building a successful coaching business for which clients pay him thousands. He gave it away here for free!

Follow Kevin: https://www.linkedin.com/in/kevin-dowling-communication-coach/

Follow Fran: https://www.linkedin.com/in/francallado/

Summary and Important Notes: https://createandearn.com/sm

LinkedIn Attraction Tool: https://francallado.com/linkedin-las

These are the 4 easiest strategies to use on LinkedIn to start signing clients as soon as next week and grow consistently.

Follow Fran: https://linkedin.com/in/francallado

Chapters

0:00 Intro

1:58 Method 1

7:04 Method 2

8:56 Method 3

10:58 Method 4

13:03 Algo Update

Want more views that lead to clients or customers on LinkedIn?

Algorithms can be sneaky... We'll never fully understand them, but knowing how they work and why can help us distribute our content to more of the right people.

Follow Dana: linkedin.com/in/dana-daskalova

Follow Fran: linkedin.com/in/francallado

00:00 Understanding the LinkedIn Algorithm

05:01 Maximizing Impressions on LinkedIn

09:16 Engagement Strategies for LinkedIn

13:51 Creating Compelling Content

17:19 Identifying and Addressing Shadow Bans

Common LinkedIn advice will just keep you stuck!

If you want to generate leads for your business, here's what to do!

Grab the notes: https://linkedinmarketingmastery.substack.com/

DM Strategy: createandearn.com/dms

Follow Dana: https://www.linkedin.com/in/dana-daskalova/

Follow Fran: https://www.linkedin.com/in/francallado

DM Strategy: https://createandearn.com/dms

Workshop: https://createandearn.com/workshop

Grab the notes: https://linkedinmarketingmastery.substack.com/

This is the only guide you'll ever need to scale your business using LinkedIn. We're giving you the step-by-step strategies to book clients immediately or automatically.

Follow Dana: https://www.linkedin.com/in/dana-daskalova/

Follow Fran: https://www.linkedin.com/in/francallado/

Grab the notes: https://linkedinmarketingmastery.substack.com/

Don't fall for the lie of the personal branding!

Most people selling personal branding are selling a pyramid scheme and don't understand much about business building.

In this episode we'll show you the formula to build a profitable business while working on your personal branding.

Follow Dana: https://www.linkedin.com/in/dana-daskalova/

Follow Fran: https://www.linkedin.com/in/francallado/

Storytelling isn't the ability to tell a story… It's the framing of information in the easiest way for humans to consume! …and retain. Can you recall a social media post you read yesterday? How about the bedtime stories your mom read you as a kid? Stories are memorable. We're wired to connect with them. But how can storytelling help your business? Well, that's what Parker Worth will share with us this Friday. - How to use stories to sell - How anyone can write a story - How to use them on social media And more… Don't miss this one! Follow Parker: https://x.com/worth_parker https://www.linkedin.com/in/parker-worth-120380270/ Follow Dana: https://www.linkedin.com/in/dana-daskalova Follow Fran: https://www.linkedin.com/in/francallado

Most founders think content is just noise. They believe their work should speak for itself. But without visibility, even the best offers go unnoticed. Here’s the truth: content isn’t about shouting into the void—it’s about building trust. Every post, every shared insight, is a chance to: Demonstrate expertise. Spark meaningful conversations. Stay top of mind with the right audience. I’ve seen founders go from invisible to indispensable by showing up consistently. People trust what they see often. Content isn’t just marketing—it’s a bridge to those who need your help most. Trust builds visibility. And visibility builds businesses. Follow Adam: https://www.linkedin.com/in/adamknorr/ Follow Dana: https://www.linkedin.com/in/dana-daskalova/ Follow Fran: https://www.linkedin.com/in/francallado/

There are many ways to generate leads on LinkedIn... But none as efficient as turning your posts into automated lead generation machines! Mentioned in the video: https://createandearn.com/60leads Follow Dana: https://www.linkedin.com/in/dana-daskalova/ Follow Fran: https://www.linkedin.com/in/francallado/

Listening to all the generic advice on LinkedIn will get you generic results, at best! In this episode, Dana and Fran discuss some of the most dangerous advice being spread on LinkedIn. Tune in to avoid some major pitfalls! https://linkedin.com/in/dana-daskalova https://linkedin.com/in/francallado

How can you generate leads and book clients through the content you're creating on LinkedIn? When you understand the basics, it becomes easy. It’s an easy process once you understand the basics. Follow Dana: https://www.linkedin.com/in/dana-daskalova/ Follow Fran: https://www.linkedin.com/in/francallado

The most misunderstood concept on LinkedIn Everyone keeps talking about it, but few really understand it. Branding. Everyone is a branding expert now. - Ghostwriters… - Designers… - SMMs… But what do you get? Well, your brand is definitely being built. But is it: - attracting the right people? - repelling the wrong ones? - getting you paid your worth? If you can't answer these questions, you still don't understand the science behind branding… I know I don't. I had many questions about the hidden psychology of branding. And there was no one better than Jason Dellatolla to answer them. → A psychology PhD candidate. → Former olympic coach. → TEDx Speaker. → Co-founder of the branding agency Graewolves. Follow Jason: https://www.linkedin.com/in/jasondellatolla/ Follow Fran: https://www.linkedin.com/in/francallado/

Important notes: https://createandearn.com/sm

From working with some of the biggest names on LinkedIn to growing his own following past 70,000 whilst building his LinkedIn coaching, in this episode, Nick reveals what he did and how he'd do it again.

Follow Nick: https://www.linkedin.com/in/nbroekema/

Follow Dana: https://www.linkedin.com/in/dana-daskalova/

Follow Fran: https://www.linkedin.com/in/francallado/

Chapters

00:00 Introduction and Overview of LinkedIn Marketing Mastery

02:40 Understanding Content Design on LinkedIn

04:57 The Importance of Visibility on LinkedIn

07:54 Convincing Established Businesses to Engage on LinkedIn

12:03 The Reality of Lurkers on LinkedIn

14:51 Quick Tips for Gaining Visibility on LinkedIn

15:47 The Value of Consistency in Content Creation

21:54 Framework for Leveraging LinkedIn for Business

29:24 Transitioning from Content to Sales Calls

30:54 Navigating Organic Reach Challenges on LinkedIn

41:01 Evolving Content Strategies

44:32 Leveraging AI in Content Creation

51:14 Building Credibility as a Newbie

Your most powerful asset in business…

Some will say that it's:

- Your content

- Your network

- Your personal brand

- Your marketing strategy

- You name it...

In reality, there's one that will rule them all.

And no one can argue against…

→ Your mindset.

I've started businesses with all the right strategies, knowledge, and tools, and failed big time.

Because I had the wrong mindset.

But Dan Bentley is a magician who can give you the tools to immediately tune in to a winning mindset.

He's had clients 5x their revenue with a few tweaks to their mindset.

Follow Dan: https://www.linkedin.com/in/danbentleyonline/

Follow Dana: https://www.linkedin.com/in/dana-daskalova/

Follow Fran: https://www.linkedin.com/in/francallado/

There’s no magic content on LinkedIn! You might not want to read this but… You’ll never create content that will: - Make you go viral - Get you leads and sales - Build your personal brand - Get you to 100k followers in no time Not all 4 simultaneously at least. What you can do is understand: 1. what the platform rewards 2. how to touch your ICP’s wounds 3. make them feel like they need your help With the above 3, you can craft a strategy that will grow your brand and make sales consistently. And we know just the right person to show you how this is done. Alex Renner will join us live in less than 2 days to share with all of us how to create a bulletproof content strategy. Will you miss this? Follow Alex: https://www.linkedin.com/in/alexrenner16/ Follow Dana: https://www.linkedin.com/in/dana-daskalova/ Follow Fran: https://www.linkedin.com/in/francallado/

Focusing on LinkedIn alone is dangerous!

LinkedIn is a great distribution platform…

And undoubtedly the best for networking.

What you’ll struggle to do with LinkedIn posts alone is move prospects down the funnel.

In other words, getting people to trust you enough to hire you or buy from you just by reading a few short sentences from you every now and again…

(Because no one reads your posts every day.)

…that’ll take forever in the real world.

Even though it doesn’t sound that way from the gurus’ posts…

Is there a way to get inbound leads faster?

There is.

Strategically adding other platforms and formats that blend perfectly with LinkedIn.

With the right ones…

1. You’ll add a layer of protection to your business. (Whenever LinkedIn decides to suspend you for no reason…)
2. And build an inbound lead generation machine.

Ryan Sullivan has been building lead generation machines using Podcasts and LinkedIn.

Find out how in this episode!

Follow Ryan: https://www.linkedin.com/in/sullybop/

https://www.youtube.com/@ryanrsullivan

Follow Fran: https://www.linkedin.com/in/francallado

What's the best way to get leads for your business?

LinkedIn is probably THE best platform to find clients. More so if you're in B2B.

But what's the quickest way to fill your pipeline?

How can you get your first client?

What if you're ready to scale?

What makes more sense for your business, outreach or inbound?

Or maybe a mix of both...It depends of the resources available to you, what your goals are, and where you business is at the moment.

This episode of The LinkedIn Marketing Mastery will give you all the answers...

The most efficient tactics to employ to:

- Get your first client

- Get to $10,000/m MRR

- Scale past $10k

- And more...

Follow Dana: https://www.linkedin.com/in/dana-daskalova/

Follow Fran: https://www.linkedin.com/in/francallado/

Everyone's selling you marketing services, but real marketing isn't done in a void

“You're building your personal brand”

Personal brands don't pay the bills!

Nor any branding efforts for that matter.

And businesses that can't pay the bills don't last long.

Don't get me wrong, you should be building your personal brand as the voice of your business.

But don't do it in a void.

Make sure that your branding efforts aren't getting in the way of business growth.

Real marketing has:

→ Goals to grow the business’ profit

→ Measurable KPIs to assess

→ A positive ROI

And you can do all this while building a brand.

What you can't do is build a brand without revenue.

In this episode we talked to Lewis Kemp about how to save your business from going under using REAL Marketing!

Follow Lewis: https://www.linkedin.com/in/lewis-kemp-manchester/

Follow Dana: https://www.linkedin.com/in/dana-daskalova/

Follow Fran: https://www.linkedin.com/in/francallado

Are you leveraging LinkedIn’s new video feed? You might not get a similar opportunity again! Have you seen how quickly some creators have grown their audiences on Tik Tok and Instagram in the last few years? Everyone is swiping through short videos everywhere. And LinkedIn just joined the video craze… Those who learn to create short videos can gather gigantic audiences in no time. But better yet, video content… → Creates a type of connection text can’t. When used wisely, ↳ video builds trust faster. ↳ video positions you as an authority. ↳ video brings your audience closer to you. Posting the right video content is undoubtedly the quickest way to be seen as a thought leader. With this in mind, Dana reached out to a fantastic video marketer to give you all the tips to start being seen as such. Watch this episode to learn how to Influence Audiences with Video. Follow Justin: https://www.linkedin.com/in/justinvajko/ YouTube: https://www.youtube.com/@UCguOquqMpXCPBkMu7HlzdCg Website: https://www.dialogwith.us/ Follow Dana: https://www.linkedin.com/in/dana-daskalova/ Follow Fran: https://www.linkedin.com/in/francallado

How many hours are you spending on LinkedIn every day?

2023 → I was here 4+ hours / day Now → I barely spend 30m / day

I ‘knew’ I had to engage with lots of people to grow my account…

This is what I had learned.

But is this the smartest way to use LinkedIn to build your business?

Eventually, I asked myself what was the ROI I was getting from my time here…

Most of what I was doing wasn't really useful for my business.

Only for my ego.

So what really are the activities that generate revenue on LinkedIn?

And how can we use our time wisely?

Ethan Golding, founder of The Blueprint, didn't just get 30,000 followers in a couple of years…

…he also built a $50,000 MRR business.

There's only one way to do that…

Stop doing the wrong activities. Focus on Revenue Generating Activities.

In this episode of the LMM podcast, Ethan breaks down what those activities are and shares his Blueprint to $50k.

Follow Ethan: https://www.linkedin.com/in/ethan-golding/

Follow Dana: https://www.linkedin.com/in/dana-daskalova/

Follow Fran: https://www.linkedin.com/in/francallado/

2024 - 25% of small businesses are using AI (SBEC survey)

80% of them are using it for the wrong activities!

Most businesses are trying to automate:

- customer service… - human resources… - content creation…

If you had a problem with your latest Amazon order, called customer support, and an AI bot with fake empathy picked up the phone, how would you feel?

The same applies to content creation.

Humans want content written by humans, as proved by this stat:

→ Human-written content ranks higher 94.12% of the time on Google compared to AI-generated content.

AI can save you hours every day, and a lot of money on outsourced tasks…

But if you don’t do it wisely, it could be harming your business more than you realize.

Wanna find what and how you could be replacing yourself with AI to gain an unfair advantage over everyone else?

You’re not gonna want to miss this one!

Follow Ryan: https://www.linkedin.com/in/ryanhutchinsoncreates/

Follow Dana: https://www.linkedin.com/in/dana-daskalova/

Follow Fran: https://www.linkedin.com/in/francallado/

“Oh no! The video feed is here…” “Impressions are already down…” “Now videos are exploding…” “They don't even engage…” How many times have you seen creators panicking because of platform or algorithm changes? Organic reach dying… I've been observing the same panic across platforms for almost a decade. The new thing comes. The old thing dies. Businesses die with the old thing. But some survive. Do you know which businesses not only survive any change but ride the wave of success? The ones who don't base their marketing on fleeting tactics. Tactics are trendy. They work for a while, then they don't. What advantage do these businesses have then? They have solid rooted strategies. Strategies based on the principles of marketing and human behavior which put them in a position to shrug when platforms change... ...to carefully observe the changes, and leverage those changes to their advantage. And it's not that hard. Are you ready to be on the side of those who move strategically? If you are, you can't miss this conversation! We had the honor of speaking to Adriana Tica about Marketing Strategies that actually work in this episode of LinkedIn Marketing Strategy. If you haven't heard of Adriana, get out from under that rock. She is one of the most strategic marketers on LinkedIn and shared how LinkedIn is just one piece of the puzzle. And a lot more... Don't forget to hit follow so you don't miss the next one! Follow Adriana: https://www.linkedin.com/in/adrianatica/ - https://www.adrianatica.com/newsletter/ Follow Dana: https://www.linkedin.com/in/dana-daskalova/ Follow Fran: https://www.linkedin.com/in/francallado/

Here's why all the gurus are selling you the same courses…

Selling services online has a growth cap.

To earn more, you can:

- Charge more

- Hire and train more

That's an exhausting way to grow a business.

I tried scaling a business this way in the past…

I had to hire people.

Outsource as much as possible.

Delegate everything…

But I couldn't find a way to delegate the revenue generating activities.

This time, I didn't want to face the same problem.

And I've been looking at ways to earn more with less of me, while providing similar results.

That's why I was so excited chat with Jay Melone, who specializes in turning services into products so you can offer more of you with less of your time.

Expanding your revenue horizontally instead of vertically and using fewer resources.

Wanna learn how to multiply your revenue while working less?

This is the episode for you!

Follow Jay: https://www.linkedin.com/in/jaymelone/

Jay's Newsletter: https://newsletter.profitladder.net/

Follow Dana: https://www.linkedin.com/in/dana-daskalova/

Follow Fran: https://www.linkedin.com/in/francallado/

Notes and step-by-step breakdown: https://createandearn.com/sm

We're breaking down the 4-step system on how to use your LinkedIn activity as an automated machine to sign clients.

Follow Dana: https://linkedin.com/in/dana-daskalova

Follow Fran: https://linkedin.com/in/francallado

Chapters

00:00 Ineffective Lead Generation on LinkedIn

02:17 Case Study Breakdown: The Four Steps

04:34 Creating an Irresistible Lead Magnet

06:49 Building a Simple Landing Page

09:45 Automating the Follow-Up Sequence

12:18 Leveraging Your Email List for Sales

15:03 Expectations and Results from the System

AI will never build connections like these… But YOU can!

What was the latest impactful book you read?

I recently immersed myself in Suzanne Collins’ world again with;

“The Ballad of Songbirds and Snakes”

While reading, I only returned to reality for brief moments in appreciation, thinking:

“This woman is an absolute genius!”

She has never met me. And she never will.

But I met her. And fell in love with her words. With a small portion of her mind which she called “The Hunger Games”.

Is there a deeper connection you can make?

She's had a similar impact on 100 million readers worldwide.

She ‘connected’ with all of them.

AI will NEVER achieve such a feat. (Challenge me on this claim if you dare)

Renee Lynn Frojo might not be a renowned bestseller (yet), but she's on a mission to build Human Connections through Content.

And she's already making waves in the creator space!

Dana and I had the pleasure of talking to her on another episode of LinkedIn Marketing Mastery.

Do you want to find out how to make this type of impact with your content.

Join us!

Follow Renee: https://www.linkedin.com/in/renee-lynn-frojo/

Follow Dana: https://www.linkedin.com/in/dana-daskalova/

Follow Fran: https://www.linkedin.com/in/francallado/

Episode summary and valuable resources:

https://createandearn.com/human-connections-at-scale/

There's one skill you need in business above all Without it, you're sure to fail. Sales. What's that? You don't like sales? Neither do I. At least I didn't until I understood one thing… Everything we do in life is a sale. We either close it or we don't. → Booking your next client… → Getting your kids to brush their teeth… → Getting to pick the next movie to watch together… → Convincing your partner to pick your favorite restaurant… We're constantly trying to sell our ideas to someone. Whether we're aware of it or not. Have you noticed how some people always seem to get their way? If you understood why people buy… …or do anything… You could be one of them. Ash Smith is one of those people who could sell ice to an Eskimo. (Ok, I don't think he could) But he has bought and sold businesses. And now is responsible for training sales teams at Strategy Ladders. Come decode buyer behavior with us in this episode of LinkedIn Marketing Mastery. Follow Ash: https://www.linkedin.com/in/get-un-fuzzy/ Follow Dana: https://www.linkedin.com/in/dana-daskalova/ Follow Fran: https://www.linkedin.com/in/francallado/ Read the summary and join our community: https://createandearn.com/buyer-psychology-decoded

Your iPhone sucks!

I would never buy an Apple device!

But wait!

How do you feel while reading this?

If you're an Apple fan, you probably want to refute my outrageous claims. Demand an explanation...

Why do you feel this way?

(If you're not an Apple user, I'm sure you've had friends raving about why you should be. I know I have. Many.)

- Do you own stock in the company? - Does my statement lose you $$? - Does it hurt Apple in any way? - And if you open up your iPhone, will if look much different than my Samsung?

That's the ultimate branding experience!

Steve Jobs was a branding genius.

And he understood this better than anyone.

No one remembers how much of a jerk he was or if he was or not a good person…

We all remember his legacy.

And people still defend it after his gone, and will continue to do so for a long time

So how can YOU have a brand like this?

Have fans who'll defend you from your enemies…

We can't talk to Steve anymore, but we can talk to Beatrice Gutknecht about it.

She's the founder of BADASSERY by B, the host of The Art of Branding Podcast, and the ultimate branding badass.

Listen to this episode to learn how to be a Branding Baddass yourself!

The Art of Branding Podcast: https://badasserybyb.com/the-art-of-branding-podcast/

Follow Beatrice: https://www.linkedin.com/in/beatricegutknecht/

Follow Darren: https://www.linkedin.com/in/darrenpallatina

Follow Fran: https://www.linkedin.com/in/francallado

How do you make your content creation efforts profitable?

“My content is just building my personal brand.”

Yes. It is.

But it can also be an income generating activity…

Otherwise, what are we doing here?

You can’t have a business without income.

So you can choose to have a: → Hobby as a content creator, or, → a Business stemming from your content.

How?

By not focusing on income.

“What? Now you’re just being ridiculous, Fran”

Am I?

We’re all in a journey of transformation. I’m here. I want to be there.

In other words, we all have goals.

If you focus on helping your ICP reach their goals, instead of trying to just make sales to generate income…

→ They’ll pay you for helping them move closer to where they want to be.

Now, how do you translate this into content creation, and specifically on LinkedIn?

Listen to this episode of LinkedIn Marketing Mastery to find out!

Follow Darren: https://www.linkedin.com/in/darrenpallatina

Follow Fran: https://www.linkedin.com/in/francallado

A follower is someone who presses a button. But a fan will: → Cheer 4 you. → Buy from you. → Come back for more. → Advertise for you for free. Followers are relatively easy to garner. If you publish a few words that resonate with someone, they'll likely hit the “Follow” button. According to Kevin Kelly's now famous essay…“1000 True Fans” are all you need to make a living. I'd even say that there's no quicker and more efficient way to build a business. Is that why everyone is starting a community or a co-hort? Are communities the key to turning followers into fans? Should you start your own community? If there's someone I know who can turn followers into fans, it's Kevin Dowling. And he spills plenty of secrets in this episode of LinkedIn Marketing Mastery. Follow Kevin: https://www.linkedin.com/in/kevin-dowling-communication-coach/ Follow Darren: https://www.linkedin.com/in/darrenpallatina/ Follow Fran: https://www.linkedin.com/in/francallado/

2M followers in 1 year… Is it possible? If you asked me, I'd say no… But our guest proved me wrong. He now has over 3M followers across all platforms, so I think it’s fair to say that if someone has ever cracked the virality code, then Konstantinos Synodinos has done it with Simply Digital How did he do it? Listen to this conversation to learn Konstantino's secrets! Follow Konstantinos: https://www.linkedin.com/in/synodinoskonstantinos Follow Darren: https://www.linkedin.com/in/darrenpallatina Follow Fran: https://www.linkedin.com/in/francallado

What's standing between you and more high paying clients?

Your own limitations!

I know it's hard to believe, but bear with me…

Have you ever felt…

…impostor syndrome?

…you werent worth it?

…you couldn't close a sale?

…you weren't charging enough?

We all have these feelings, but few solve the root of the problem.

If you don't think you're worth it,no one will!

No marketing strategy can save you on LinkedIn or anywhere else with the wrong mindset.

You can only communicate your value if you believe it yourself.

In this episode of LinkedIn Marketing Mastery, Ola Gramovich shares some tips on how to program our minds to believe in ourselves so we can communicate our real value.

Follow Ola: https://www.linkedin.com/in/olagramovich/

Follow Darren: https://www.linkedin.com/in/darrenpallatina/

Follow Fran: https://www.linkedin.com/in/francallado/

I'm quiting LinkedIn!How many times have you seen this in your feed?I lost count.Some people really mean it.Others use it as a dodgy hook.(Like I just did. Sort of.)But most of us have wanted to quit.LinkedIn has a lot to offer to your business, if used wisely:- Clients- An audience- Interested prospects- Valuable relationshipsBut it can also be dangerous. We've all:- Seen too much BS- Got lost in the feed- Lost track of what matters- Spent too much time on the platform- Placed too much importance on LinkedInBetween Darren, Dana, and myself…We've seen too much on LinkedIn!And as one of us is again considering to quit again…We've decided to go on a 3-way ranting session about → The good, the bad, and the ugly of LinkedIn. But we're not just ranting, we're talking about all the solutions we've found for the most common struggles.Follow Dana: https://www.linkedin.com/in/dana-daskalova/Follow Darren: https://www.linkedin.com/in/darrenpallatina/Follow Fran: https://www.linkedin.com/in/francallado/

Double your clients with half the time on LinkedIn

It's easier than you think…

1. Write content

2. Publish content

3. Comment on others

4. Find leads for your biz

5. Send connection requests

6. Get them on a call (qualify)

7. They might become a client (or not)

This is how most people are using LinkedIn for their business.

Here's how an inbound system looks like:

1. Write content

2. Publish content

3. A few comments

4. Prospects book calls

5. Convert leads to clients

If you're doing the prospecting yourself, why are you even creating content?

Just to build authority?

But what if your content could do most of the prospecting for you?

And your systems handled the rest.

And all you had to do was show up for the call?

That's what I've been doing on LinkedIn all along.

If you want to know how this works, listen to this conversation!

In this episode, Dana takes on the role of the host and interviews Fran.

Follow Dana: https://www.linkedin.com/in/dana-daskalova/

Follow Fran: https://www.linkedin.com/in/dana-daskalova/

You don’t need to engage more!

You need to engage smarter!

If you’re not on LinkedIn to find clients for your business you can stop reading this.

But if you are…

I have something for you.

Darren has had engagement in his posts nearing the thousands…

Hundreds of new followers every day.

With well thought out content…

But nothing has brought him business as his newest commenting strategy.

So much so, that he has already announced a 2 month break off of LinkedIn…

Because his business is sorted for months now (client-wise).

How would you like to learn the Darren’s exact strategy to find clients?

All you have to do is watch this episode, where Dana, the mind behind the strategy, talks about the reasoning behind it, and we demonstrate exactly how Darren does this in 30 minutes per day.

Darren's profile: https://www.linkedin.com/in/darrenpallatina-optimized-profile-design/

Follow Dana: https://www.linkedin.com/in/dana-daskalova/

Follow Fran: https://www.linkedin.com/in/dana-daskalova/

Important notes and summary: https://createandearn.com/sm

Will you fade into the AI oblivion if you don't start posting video? Danny DelVecchio seems to think that 95% of people will...

Follow Danny: https://www.linkedin.com/in/dannydelvecchio/

Follow Fran: https://www.linkedin.com/in/francallado/

Chapters

00:00 Intro

00:55 The Rise of Video on LinkedIn

01:42 Video as a Revenue Generator

04:17 LinkedIn's Algorithm Changes

06:54 Getting Comfortable with Video

09:57 Creating Engaging Video Content

13:47 Tools for Video Creation and Editing

18:42 Repurposing Content from Video

23:08 Crafting Effective Video Hooks

27:33 Final Thoughts on Video Strategy

30:46 The Power of Authenticity in Video Content

32:52 Navigating the AI Content Landscape

34:46 Building Trust Through Video

36:30 The Importance of Founder-Led Marketing

37:12 Integrating Video into Your Strategy

40:50 The Role of Video in Sales

42:51 Selfies vs. Video: Building Connection

44:31 Engaging with Your Audience

44:33 Content Generation and Audience Awareness

Could you sell through content?

You could. And you can…

With the right strategy.

Creators have been building successful businesses on the back of LinkedIn content for a few years now.

But as more and more freelancers and small businesses understand the power of LinkedIn Marketing…

…it also gets more and more competitive.

Generic advice like:

→ post daily…

→ use carousels…

→ engaging hooks…

→ scroll-stopping visuals…

…is no longer enough to book clients or make sales!

If you want to book clients and make sales through LinkedIn in 2024

you need at least:

→ A full-funnel content strategy

→ Persuasive post structuring

In this episode, Darren and Fran have the pleasure of chatting with Monica Ferrer Alberti.

Monica dropped her career as a lawyer and became one of the fastest growing LinkedIn content strategists I know.

After helping many coaches and consultants getting fully booked through her content, she now coaches entrepreneurs wanting to create their own content to do the same.

Want to turn your content to the next level and start booking clients and making sales?

Don't miss this episode of LinkedIn Marketing Mastery!

Follow Monica: https://www.linkedin.com/in/monica-ferrer-alberti-copywriter-ghostwriter/

Follow Darren: https://www.linkedin.com/in/darrenpallatina-optimized-profile-design/

Follow Fran: https://www.linkedin.com/in/francallado/

Summary and important notes: https://createandearn.com/sm

DM Strategy playbook: https://createandearn.com/dms

There are only 3 things that are really worth doing for your business on LinkedIn in 2025. Let's find out what they are!

Follow Dana: https://linkedin.com/in/dana-daskalova

Follow Fran: https://linkedin.com/in/francallado

Chapters

00:00 The Decline of LinkedIn Engagement

02:44 Strategies for Effective Lead Generation

05:08 Building Your Personal Brand on LinkedIn

Summary and important notes: https://createandearn.com/sm

DM Strategy: https://createandearn.com/dms

Why cold outreach is a great way to get your account banned or restricted, and what to do instead to get 1 out of every 5 people on a sales call.

Follow Dana: https://linkedin.com/in/dana-daskalova

Follow Fran: https://francallado.com/in/francallado

Chapters

00:00 Intro

02:36 Why Cold Outreach isn't effective

04:59 LinkedIn's Unique Environment

06:41 There's still a way to do outreach...

08:44 What's next

Important notes: https://createandearn.com/sm

As organic reach decreases on LinkedIn, we explore the potential of groups as a solution with the owner of a group with 1.5M members.

Correction of a number shared: Jackie's group is about to reach 100M impressions, not 1B.

Follow Jackie: https://www.linkedin.com/in/domanus/

Follow Dana: https://www.linkedin.com/in/dana-daskalova/

Follow Fran: https://www.linkedin.com/in/francallado

Chapters

00:00 Intro

00:34 The Return of Live Interactions

02:38 Exploring LinkedIn Groups

05:26 The Impact of Group Engagement on Visibility

07:44 Networking and Real Connections in Groups

09:45 Creating Value in Groups

12:37 The 95-5 Rule and Lead Generation

14:58 Transforming Impressions into Leads

16:36 The Future of LinkedIn Groups

21:03 Creating and Growing Online Groups

23:58 Lead Generation Strategies in Groups

28:11 Maintaining and Moderating Groups

32:16 The Future of LinkedIn Groups

36:04 Revenue Generation through LinkedIn

The strategy to booking sales calls with your ideal client with a short DM conversation (3 to 5 messages).The most valuable tips from this and other episodes here: createandearn.com/smDownload the DM Strategy: createandearn.com/dmFollow Dana: linkedin.com/in/dana-daskalovaFollow Fran: linkedin.com/in/francalladoChapters00:00 Introduction to LinkedIn Sales Strategies01:00 Common Mistakes in DM Outreach04:32 The Three-Step DM Process07:25 Identifying Your Ideal Client14:59 Crafting Effective Outreach Questions18:41 Building Rapport Before the Pitch

You don't need to be salesly to book a client - Let them sell themselves!

Summary and Script: https://createandearn.com/sm

Dana and Fran roleplay a sales conversation where the prospect sells themselves while explaining each part of this 4-step process.Follow Dana: linkedin.com/in/dana-daskalovaFollow Fran: linkedin.com/in/francallado

Summary and important notes: https://createandearn.com/sm

Finn McKenty never intended to be a YouTuber, he just wanted to solve a visibility problem. In this episode he reveals what got him into YouTubing and why he left everything behind to publish only on LinkedIn.

Follow Finn: https://www.linkedin.com/in/finnmckenty/

Follow Fran: https://www.linkedin.com/in/francallado/

Summary and important info: createandearn.com/sm

There's one secret to attracting the right audience. Those who'll buy from you every time. In this episode, Stacy Eleczko goes into the details of what it is and how to use it in your business.

Follow Stacy: https://www.linkedin.com/in/copybystacy/

Stacy's Newsletter: https://stacy-eleczko.kit.com/f82d46769a

Follow Fran: https://www.linkedin.com/in/francallado/

Summary and important notes: createandearn.com/sm

Marketing is changing. If your business is not publishing video in 2025, you need to hear this conversation!

Evgeny's YouTube Growth Kit: Use coupon code «FRAN100» to get access for free - https://evgenymaximov.com/youtuber-essential-kit/

Follow Evgeny: https://www.linkedin.com/in/evgeny-maximov/

Follow Fran: https://www.linkedin.com/in/francallado/

Chapters

00:00 Intro

01:40 Video on LinkedIn...

02:29 The Importance of Video for Founders

05:10 Overcoming the Fear of Recording Videos

07:59 Tools and Techniques for Video Production

10:37 Creating Engaging Video Content

13:11 Maximizing Video Reach Across Platforms

15:52 The Role of AI in Video Editing

18:33 Building Trust Through Video Content

21:06 Streamlining Video Production for Founders

23:34 Defining Goals for Content Creation

25:44 The Power of Long-Form Content on YouTube

28:30 The Importance of Video Packaging

31:45 Repurposing Content Across Platforms

33:23 Leveraging Video for Lead Generation

43:53 Overcoming Reluctance to Create Video Content

Summary and important notes: createandearn.com/sm

After running 12 businesses all over the world, Moe Choice settled on helping solopreneurs build their's without the need for investors... and using only 1 platform to market his own business...

LinkedIn.

Why? That's what we tried to find out in this episode.

Follow Moe: https://www.linkedin.com/in/moechoice/

Follow Fran: https://www.linkedin.com/in/francallado/

Chapters

00:00 Intro

02:02 Transitioning to LinkedIn for Marketing

03:54 Building a Hospitality Consultancy

06:40 Adapting to the Pandemic and Online Learning

08:42 Understanding Client Niches and Pain Points

11:42 The Importance of Human Behavior in Business

13:33 Strategies for Effective Outreach on LinkedIn

15:40 The Future of LinkedIn Marketing

24:47 The Motivation Behind Content Creation

26:17 Understanding Warm Leads and Engagement

28:59 The Importance of Personalization in Outreach

31:31 Building Genuine Connections

33:07 The Principle of Giving Before Asking

35:37 Making Prospects Feel Seen and Safe

38:13 Understanding Human Behavior in Marketing

40:10 The Importance of Owning Your Audience

42:32 Valuing Your Skills as a Solopreneur

45:24 The Power of Asking for Help