Explore every episode of the podcast LinkedIn AdWise

Today’s ad landscape is hyper-focused on clicks, views, and traffic. What people don’t realize is that an organic approach can drive nearly 3x in ROI and sustainable revenue. In the debut episode of the LinkedIn AdWise podcast, host Justin Rowe sits down with Sam Dunning, Founder of Breaking B2B, to dismantle the myth that SEO, content, and LinkedIn ads are separate channels, unpacking why they're actually one integrated ecosystem built on a single foundation: bottom-funnel intent. Tune in for strategies on using foundational SEO to drive pipeline, building a sustainable ecosystem marketing approach across SEO, LinkedIn, and YouTube, and leveraging the risky bets (like niche influencer partnerships) that actually move the needle.

LinkedIn, as a tool for B2B marketing, has long been misunderstood and underutilized. But, that changes now. Hosted by Justin Rowe, a seasoned LinkedIn Ads expert and agency owner. LinkedIn AdWise is the definitive podcast for B2B marketers looking to master LinkedIn Ads, leverage LinkedIn as a marketing tool, and optimize their digital marketing strategy. Every episode brings you data-backed insights from over 150 real-world campaigns managed by Impactable and DemandSense, offering listeners the strategies, tactics, and frameworks that actually move the needle. We tackle the tough questions, challenge common myths, and provide actionable advice for marketers looking to scale their campaigns on LinkedIn. So, if you’re ready to learn what works AND what doesn’t, hit play.