✨ Dive into our latest exploration, where we uncover everything in the world of LinkedIn video ads! From strategic insights and technical tips for effectively leveraging video ads to creative video ad ideas to measurement and optimization, this episode is your go-to source for planning and strategically creating your LinkedIn video ads.

📝Special Episode Links:

1. Video Ad on LinkedIn
2. Best Practices for Video Ads
3. Retargeting for LinkedIn Ads
4. LinkedIn’s Dwell Time
5. Descript: Video Editor
6. Canva
7. We are Hiring! Be part of Speedwork

🔑 Key Takeaways:

1. Understand the strategic applications of LinkedIn video ads, which are ideal for product demonstrations and tutorials but less effective for driving traffic or leads.
2. Learn the importance of technical specifications, like recommended video lengths and the impact of thumbnails and captions on viewer engagement.
3. Explore the common video ad pitfalls, functionality, and user experience.

🕒 Timestamps:

1:01 - New Companies Tab in LinkedIn Campaign Manager

2:46 - Retarget by Conversions API Data

3:35 - Video Prioritization on LinkedIn

5:05 - When Does Video Ad Work Best

7:41 - Common Video Ad Pitfalls

10:29 - Top 3 Uses of Video Ad

14:43 - Technical Components of Video Ad on LinkedIn

15:58 - Pros and Cons of Video Ad on Mobile & Desktop

17:46 - Video Duration and File Size Limits

20:56 - Chargeable Clicks on Video Ad

21:54 - Personalized the Video Ad with a Thumbnail & Captions

24:16 - Functionality of Video Ad: Mobile Viewing Experience & Video Looping

25:56 - Creative Strategy on Video Ad

27:27 - Great Video Ad Ideas

29:20 - Video Editor for Non-Video Editor

30:00 - Measurement Analysis and Optimization

32:43 - Episode Recap

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Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.

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→ Spotify HERE

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 More About Us:

🌐 Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we uncover the small but mighty ad units on LinkedIn, Text and Dynamic Ads. From key component details to best practices and tips, this episode is your go-to source for mastering the cheapest ads on LinkedIn and creating new opportunities to increase your business growth.

📝Special Episode Links:

1. LinkedIn Text Ads
2. LinkedIn Spotlight Ads
3. LinkedIn Followers Ads
4. LinkedIn Marketing Lab Certification
5. LinkedIn Certified Marketing Insider Experts
6. LinkedIn LinkedIn Audience Network (LAN)

🔑 Key Takeaways:

1. Learn how to leverage text and dynamic ads to achieve some of the lowest CPMs on LinkedIn.
2. Understand how to use text and spotlight ads effectively to increase brand visibility and engagement.
3. Discover best practices and tips for optimizing your LinkedIn ad campaigns for maximum impact.

🕒 Timestamps:

0:13 - Overview of Text and Dynamic Ad Formats or “Spotlight Ads”

0:37 - What’s New on the LinkedIn platform

1:38 - LinkedIn Beta Testing LAN-only campaigns

2:51 - Additional thought leader ad metrics

3:14 - Introduction to Text and Dynamic Ads

4:09 - Text ads components

4:41 - Spotlight or Dynamic ads components

8:34 - 2 subtype of Dynamic ads

10:40 - Pros of Using Text and Dynamic Ads

14:55 - Cons of Using Text and Dynamic Ads

17:48 - Tips and Best Practices for Text and Dynamic Ads

22:12 - Wishes for LinkedIn Ads enhancements

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→ Apple Podcasts HERE

→ Spotify HERE

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 More About Us:

🌐 Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we inviteJohanna and Jae from the LinkedIn to uncover the intricacies and developments in LinkedIn ad's new measurement products. From the evolution of privacy measures and the importance of data foundations to innovative tools like the Conversions API and Website Actions, this episode is your go-to source for measuring what matters in the B2B market and mastering LinkedIn's advertising platform.

📝Special Episode Links:

1. LinkedIn Marketing Solutions
2. LinkedIn Conversions API (Cappy) Information
3. Website Actions Feature
4. Revenue Attribution Report Overview
5. Company Engagement Report Insights
6. Advanced Insights with Habu Clean Room Beta
7. Predictive Audiences Program
8. Johanna Kimura on LinkedIn
9. Jae Oh on LinkedIn

🔑 Key Takeaways:

1. The shift towards privacy-centric advertising requires a strong data foundation and the use of first-party data.
2. LinkedIn's Conversions API and Website Actions offer powerful ways to track and measure campaign performance.
3. Revenue Attribution and Company Engagement Reports provide deep insights into how advertising efforts translate into business outcomes.
4. The importance of aligning marketing measurement with business goals is focusing on metrics like average days to close.
5. Embracing AI and new technologies can unlock more efficient and effective advertising strategies.

🕒 Timestamps:

0:25 - Johanna and Jae's background in LinkedIn marketing

1:19 - Recent developments in LinkedIn's ad platform

3:28 - The Pros and Cons of third party tools on LinkedIn

6:45 - The impact of privacy changes on digital marketing

9:24 - Challenges faced by B2B marketers in measurement

14:16 - LinkedIn's approach to measurement and the importance of data

16:31 - Overview of LinkedIn's measurement products and their benefits

23:04 - Customer success stories and practical applications of LinkedIn's tools

24:33 - Making use of the revenue attribution report to make connections.

26:09 - Tactical tips and the Measurement Maturity Index for implementing LinkedIn's measurement tools

31:04 - Future insights on privacy and B2B measurement on LinkedIn

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Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.

→ Apple Podcasts HERE

→ Spotify HERE

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 Learn More:

🌐 Top LinkedIn Ads Agency in the US, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Certified Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we uncover the secrets to finding riches in the niches on LinkedIn! This episode is your go-to source to learn how to identify lucrative niches and tailor your strategies to maximize campaign engagement and optimize ROI results.

🔑 Key Takeaways:

1. Tailoring advertising efforts to specific market segments improves engagement and ROI
2. Segment audiences based on personas, including executives, decision-makers, and end-users, to personalize messaging and maximize relevance.
3. Implement niched retargeting strategies based on audience engagement with specific campaigns.
4. Create segmented email sequences tailored to different audience preferences.

🕒 Timestamps:

0:00 - Introduction to LinkedIn Ads Radio and Niching

2:51 - Understanding B2B marketing forces on LinkedIn

4:10 - Business strategy and niching

4:52 - Approaching campaigns with niching and targeting

8:14 - Utilizing Chat GPT for deeper audience analysis

9:33 - Creating segmented email sequences

10:18 - Implementing niched and targeting strategies effectively

11:42 - Episode summary, final tips and recommendation

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→ Apple Podcasts HERE

→ Spotify HERE

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 Learn More:

🌐 Top LinkedIn Ads Agency in the US, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Certified Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

Are you ready to turn your PDF files into an engaging LinkedIn lead magnet? If you want to optimize your guides and document reports to attract your audience, tune in! Let’s explore how you can captivate and spark meaningful interactions using the triple threat document ads!

In this episode, you’ll learn the latest LinkedIn advertising features that users and advertisers can benefit from. We’ll provide a detailed analysis covering its benefits, design considerations, engagement tactics, and integration with lead generation efforts. Discover everything you need to know about leveraging document ads effectively and using this powerful ad format.

Document Ads Specs: https://business.linkedin.com/marketing-solutions/success/ads-guide/document-ads

Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.

Timestamps Audio:

00:53 - LinkedIn AI integrations

02:45 - How to win B2B quarterly report insights

06:04 - LinkedIn Ads account audit

07:06 - New post format and Ad format benefits

10:31 - Advantages of Documents Ads over Carousel Ads

16:55 - Optimization benefits and use cases of document ad

21:05 - Document ads limitations

22:49 - The best ideal format for document ad

28:12 - Triple threat ad format

29:18 - Best practices and tips

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Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.

→ Apple Podcasts HERE

→ Spotify HERE

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 Learn More:

🌐 Top LinkedIn Ads Agency in the US, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Certified Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

Holiday break is over and 2024 officially starts. Are you ready for LinkedIn as your most powerful tool as a B2B marketer? Equip yourself with the knowledge and strategies needed to navigate the exciting changes that lie ahead in LinkedIn marketing.

In this episode, you'll hear the most anticipated LinkedIn predictions for the year 2024. We'll bring you a comprehensive short-term and long-term look at what lies ahead in the ever-evolving landscape of this professional networking platform. We'll also share what's up and coming in the podcast's future, so stay tuned!

Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.

Useful Resources:

Top Personal Takeaways of 2023

Episode Suggestion:

Thought Leaders Ads with Taina Palombo-Price from LinkedIn

—

Timestamps Audio:

01:47 - LinkedIn Ads Radio 2023 recap and what's coming in 2024

03:53 - Continuous growth of the organic social platform

04:56 - Automated comments "banhammer" and algorithm's favorite type of engagement

07:21 - AI-generated content and automated machine attribution performance

10:18 - LinkedIn Revenue Attribution Report supports more CRMs in the future

11:06 - Business level integration in LinkedIn Business manager

12:18 - Economic challenges and opportunities

14:19 - LinkedIn group and X (previously known as Twitter) comeback

16:06 - Video as a more powerful medium

Found this episode helpful?

Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.

→ Apple Podcasts HERE

→ Spotify HERE

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 Learn More:

🌐 Top LinkedIn Ads Agency in the US, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Certified Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

The first quarter of the year is undeniably a unique window for opportunity. It's a fresh new start; businesses are gearing up for ambitious goals, and marketers are seeking new opportunities to start the year strong.

In this episode, you'll learn how to prepare and get your LinkedIn marketing ready for a big Q1. We'll walk you through what you need to know, what to expect, what works best for the quarter, and why Q1 is the golden time for your LinkedIn Ads strategy! So, if you want to level up your marketing game, tune in!

And remember, Q1 is not just the beginning of the year; it's the beginning of your new chapter for marketing success.

Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.

Useful Resources:

Q4 LinkedIn Ads Optimization to Finish the Year Strong

Timestamps Audio:

00:39 - What to Expect in LinkedIn Ads in Q1: Campaigns and Competition

02:23 - Planning for the perfect strategy

03:33 - Check, audit, turn off the Q4 ads, use opportunity messaging for the new year

04:21 - Use opportunity messaging for the new year

05:38 - Manage your LinkedIn Ad bidding and budgeting

08:09 - LinkedIn Ads Q1 planning recap

Found this episode helpful?

Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.

→ Apple Podcasts HERE

→ Spotify HERE

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 Learn More:

🌐 Top LinkedIn Ads Agency in the US, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Certified Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

Tune in to our latest episode of LinkedIn Ads Radio where we unlock the secrets of LinkedIn's newest ad format: Thought Leader Ads!

Join us and our guest, Taina Palombo-Price from LinkedIn, as we dive into how these ads are transforming the B2B marketing landscape.

Learn about their unique ability to boost individual profiles, hear about the many ways that companies are using them successfully, and discover their remarkable performance results.

Plus, get a sneak peek into the future of these ads and practical advice on leveraging them for your brand. Don't miss out on this exciting episode that can amp up your LinkedIn presence!

Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.

Useful Resources:

LinkedIn Thought Leaders Ads

LinkedIn Thought Leaders Ads Best Practices

Guide to Thought Leadership on LinkedIn

Connect with Taina Palombo-Price

LinkedIn: https://www.linkedin.com/in/tainapalomboprice/

—

Timestamps Audio:

00:44 - Taina's career background and what brought her to LinkedIn

03:28 - Understand the Thought Leader ads function

06:45 - Identify content worthy promotions

09:52 - Deeply approachable format

11:25 - Things you Can and Can't Do on Thought Leader ads

12:53 - Example of use cases on Thought Leader ads

14:40 - Combining organic and paid campaigns

16:12 - Types of results people can get on Thought Leader ads

18:03 - What to expect on the Thought Leader Ads future

Found this episode helpful?

Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.

→ Apple Podcasts HERE

→ Spotify HERE

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 Learn More:

🌐 Top LinkedIn Ads Agency in the US, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Certified Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

Do you want to power up your LinkedIn ads game and stay ahead in the ever-evolving digital marketing landscape? Tune in as we unravel the new features that LinkedIn has introduced to make your advertising efforts smarter, more targeted, and undeniably impactful!

In this episode, you’ll learn what’s new to the LinkedIn Ads platform and how to use these latest features effectively and laser-focus your marketing efforts. We’ll explore strategies to ensure your ads reach exactly the audience you want and drive visible results! Don’t miss out on this episode and elevate your LinkedIn ads game!

Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.

Timestamps Audio:

00:59 - The time when Microsoft acquired LinkedIn

02:22 - Upgrade on the Document Ads on LinkedIn Ads platform

05:12 - New options on the document ads

06:22 - Thought leader ads to boost posts for individuals

07:46 - From Website demographic features to website retargeting audience

09:22 - Message ad format and conversation ad format

11:43 - LinkedIn forms to validate work email address

12:32 - Revenue Attribution report to associate LinkedIn impact and Campaign level breakdown

15:13 - Predictive audiences that operate to lookalikes

Found this episode helpful?

Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.

→ Apple Podcasts HERE

→ Spotify HERE

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 Learn More:

🌐 Top LinkedIn Ads Agency in the US, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Certified Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

Are you ready to finish the year strong with LinkedIn advertising? You may be someone who is looking for ways to optimize your ads and find success during the holiday season; then this episode is for you!

Discover how to make the most out of this dynamic platform to achieve your year-end goals and maximize your ad campaign impact. You’ll learn the best strategies and tips to propel your LinkedIn ads efforts and help you ensure a successful Q4.

Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.

Timestamps Audio:

00:57 - End of the year traffic decrease and cost increase

03:48 - Black Friday concept for B2B business

05:22 - Shift offers more top-of-funnel brand awareness

07:15 - Refrain from launching brand-new campaigns

08:57 - Front-load budgets during the holiday

09:30 - Using the LinkedIn audience network

Found this episode helpful?

Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.

→ Apple Podcasts HERE

→ Spotify HERE

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 Learn More:

🌐 LinkedIn Ads Agency for B2B SaaS, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

Scaling is one of the most exciting topics to talk about because this means that the marketing foundations you implement are working, and now you are ready to propel your LinkedIn ad campaigns to create more profit and growth.

In this final episode of the LinkedIn Ads Masterclass, we’ll reveal the next-level advertising strategies and tactics for scaling your LinkedIn Ads campaigns and the optimization you want to make as your campaign is scaling. We’ll also talk about what’s coming up next to the LinkedIn Ads Radio, so stay tuned!

Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.

Timestamps Audio:

01:26 - Signs That You Are Ready to Scale Your LinkedIn Advertising Campaign

02:53 - When is Not the Good Time to Scale

04:42 - Different Ways to Scale: Vertical Scaling, Horizontal Scaling, & Ad Format Expansion

07:14 - Golden Campaign Scaling Method for Enterprise-Level Accounts

08:46 - Scaling Optimization for Campaigns

13:23 - Masterclass Recap and What’s Next

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Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.

→ Apple Podcasts HERE

→ Spotify HERE

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 Learn More:

🌐 LinkedIn Ads Agency for B2B SaaS, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

Do you want to see if your LinkedIn Ad campaign is working or not? Look at the data and understand the numbers.

Easier said than done, right? It's true looking and figuring out the numbers can be difficult and confusing, but if you understand your campaign well, it will help you make better decisions for your next campaign's success.

In this episode, you'll learn how to harness the power of data by optimizing your campaign's analytics and performance tracking, focusing on data that matters, and getting insights into the campaign's effectiveness. Discover the advanced tracking techniques, key metrics, and tools that will take your campaign to the next level of results!

Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.

Useful Resources:

HubSpot

Google's Looker Studio

Timestamps Audio:

00:58 - Analytics and Performance Tracking Using Reporting Tools

03:45 - LinkedIn Performance Data: Date Range and Sample Set Size

05:26 - New Revenue Attribution Report (RAR)

06:34 - Maximum Delivery and Manual Bidding

10:12 - Cost Cap Bidding & CTR for Sponsored Content Ads

13:00 - Analyzing the Campaign's Demographic Performance Stats

14:41 - Monitor CTRs, Ad Spend Distribution, Frequency

16:53 - LinkedIn Quality Score

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Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.

→ Apple Podcasts HERE

→ Spotify HERE

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 Learn More:

🌐 LinkedIn Ads Agency for B2B SaaS, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we invited Liz Gentile and Joanne Lee from LinkedIn Ads to uncover the powerful new LinkedIn Revenue Attribution Report. From understanding the challenges in B2B Revenue Attribution and the benefits of RAR to ways of setting up and securing accurately useful reports, this episode is your go-to source for mastering and optimizing LinkedIn's newest measurement tools.

📝Special Episode Links:

• Liz Gentile on LinkedIn
• Joanne Lee on LinkedIn
• LinkedIn Revenue Attribution Report
• CRM data handling and protection in the Revenue Attribution Report

🔑 Key Takeaways:

• Learn how LinkedIn's Revenue Attribution Report helps B2B marketers connect LinkedIn ad engagements to actual revenue, providing deep insights into campaign effectiveness.
• Discover the tool that addresses challenges like long sales cycles and complex B2B buyer journeys by allowing attribution windows of up to 180 days.
• Find out how RAR enables marketers to set clear expectations with stakeholders by providing accurate data on LinkedIn's impact on pipeline and deal sizes.

🕒 Timestamps:

0:26 - Liz & Joanne's roles at LinkedIn

2:16 - The Challenges in B2B Revenue Attribution

5:35 - LinkedIn Revenue Attribution Report (RAR) 

7:59 - Benefits of the RAR for Business and Marketers

9:13 - Detailed overview: How RAR works and its key metrics

14:36 - The simplicity of the RAR dashboard

18:13 - Secure way of setting up the Revenue Attribution Report

22:01 - 2 key things to ensure an accurate and useful report

26:45 - Lookback window on calculating metrics

28:49 - Case Study: Enterprise B2B SaaS Success Story

33:27 - What's next for LinkedIn's Revenue Attribution Report

36:01 - Granular campaign-level reporting for better insights to enable optimization

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 More About Us:

🌐 Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

LinkedIn's Ad tools go far beyond the basics, providing a goldmine of opportunities for businesses and marketers like you seeking to elevate their marketing efforts.

In this episode, we'll explore the advanced techniques LinkedIn tools and features offer to help you maximize your reach, engagement, and conversion on the world's leading professional networking platform. Get ready to elevate your LinkedIn ad campaign and unlock new opportunities for your business success.

Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.

LinkedIn Ads event conversion tracking – with Google Tag Manager: https://speedworksocial.com/linkedin-ads-event-conversions/

Episode Suggestions:

[Masterclass] 3 - Getting Started - Creating Your First LinkedIn Ad Campaign

[Masterclass] 4 - Targeting: How to Reach Your Ideal Audience on LinkedIn

—

Timestamps Audio:

01:33 - Initial LinkedIn Ad start to finish masterclass season

02:40 - Advance LinkedIn Ad tools: Planning your audience

04:16 - Syncing the audience to coordinate your efforts with your sales teams

05:06 - Different types of audience retargeting to build

08:23 - Advertise campaign feature: Bulk action & Demographic reporting

10:05 - The testing feature of LinkedIn Ad: AB Testing & Brand Lift Testing

13:55 - LinkedIn built-in analysis features: Insight tags, website demographics, & conversion tracking

16:00 - Tools that track and analyze the trigger click of audience action

Found this episode helpful?

Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.

→ Apple Podcasts HERE

→ Spotify HERE

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 Learn More:

🌐 LinkedIn Ads Agency for B2B SaaS, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

In the world of advertising, the right words and visuals can make all the difference. A copy that resonates and a visually appealing design not only demands attention but also delivers results.

In this episode, we'll discuss strategies and best practices in crafting your campaign materials that can elevate your LinkedIn and captivate your target audience.

Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.

Mentioned Resources:

Breakthrough Advertising by Eugene M. Schwartz

Confessions of an Advertising Man by David Ogilvy

Ogilvy on Advertising by David Ogilvy

The Adweek Copywriting Handbook by Joseph Sugarman

Non-Designer's Design Book by Robin Williams

---

Timestamps Audio:

01:18 - Strong copywriting is the foundation of marketing

03:00 - Different categories of creative strategy

04:41 - Key elements of high-performing LinkedIn Ad

05:47 - Pros start with the copy: Headline and Body Copy

07:53 - Design principles for eye-catching LinkedIn ads

10:43 - Video Ads for brand awareness

12:17 - 5 common mistakes to avoid in your LinkedIn ad creative

14:59 - Creative research on the company page on LinkedIn

15:44 - AI prompts for generating creative work ideas

Found this episode helpful?

Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.

→ Apple Podcasts HERE

→ Spotify HERE

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 Learn More:

🌐 LinkedIn Ads Agency for B2B SaaS, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

Linkedin offers a treasure trove of potential clients, partners, and industry influencers, but finding and engaging with your ideal audience can be a challenge. If you are looking for ways to reach your ideal audience but are not sure how to target them on LinkedIn, tune in!

In this episode, we’ll discuss the LinkedIn targeting strategy and how to best use them in your campaign and reach your ideal audiences fast. From creating a target persona to doing AB testing, this episode is packed with detailed information to help you reach and earn more while spending less.

Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.

Mentioned Resources:

Demandbase: https://www.demandbase.com/

6sense: https://6sense.com/

Linkedin Industries V2: https://docs.google.com/spreadsheets/d/1BFIw7yNdAnEQZgkwEEmZnowT7AeYV_fcuiwAjfF1Y0Q/edit#gid=766589658

Timestamps Audio:

00:47 - The importance of targeting in advertising

01:59 - Creating a target persona in LinkedIn Ads

03:33 - Location targeting options

04:40 - Job specifics targeting options: Job Title, Job Function, & Job Seniority

10:13 - Skills and Experience targeting options

11:28 - Company specifics targeting options: Company category, Connection, and Followers, Industry, Size, and Revenue

17:16 - Demographic targeting options

19:15 - Interest and traits targeting

22:47 - Custom Audiences section

24:36 - Retargeting based on previous interactions

25:47 - Website targeting: Visitors and new website actions

26:52 - Third-party audiences to build lists

28:15 - AB testing to plan out the campaign

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Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.

→ Apple Podcasts HERE

→ Spotify HERE

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 Learn More:

🌐 LinkedIn Ads Agency for B2B SaaS, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

Are you ready to level up your LinkedIn marketing game?

Now that you know the right strategy and have a ready-to-go company page and profile (if not, listen to the previous episodes). It's time to create your first LinkedIn Ad Campaign to reach your target audience and connect your brand on the world's largest professional online platform.

In this episode, I'll share a detailed step-by-step guide to creating your first LinkedIn Ad Campaign, equipping you with the right tools and knowledge to build effective ads that captivate, convert, and drive real business results.

Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.

—

Timestamps Audio:

01:05 - Create Ad Account and LinkedIn Campaign Manager

02:51 - What To Do Inside the Campaign Creation Screen

03:47 - Brand Awareness Campaign Objective

05:40 - 3 Objectives in Consideration Campaign Stage

10:50 - Conversation Campaign Objective

13:39 - The Conversion Optimization on LinkedIn's End

15:00 - Audience Targeting Section

16;50 - Ads Format to Use

21:46 - LinkedIn Audience Network

23:08 - Campaign Budget and Schedule

24:20 - Optimization Goals and Bidding Strategy

27:17 - Conversion Tracking Section

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Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.

→ Apple Podcasts HERE

→ Spotify HERE

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 Learn More:

🌐 LinkedIn Ads Agency for B2B SaaS, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

Do you want to make the most out of your money and effort with your LinkedIn Ads campaign? One of the ways to achieve that is by optimizing your company page and profile to boost and maximize your traffic.

In this masterclass episode, I’ll share insider tips and best practices in setting up your company page and profile to help you create a magnetic presence that attracts the right connections, establishes your authority, and unlocks opportunities for business growth and success.

Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.

—

Timestamps Audio:

01:05 - 5 Real Recommendations for Your Company to Stand Out

03:27 - Why Your LinkedIn Profile Important for Ads Campaign

03:54 - Top 3 Tips for Getting Your Profile Success Ready

05:17 - How to Use Your Company Page and Profile on the LinkedIn Paid Ads

07:47 - Takeaways Recap

Found this episode helpful?

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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 Learn More:

🌐 LinkedIn Ads Agency for B2B SaaS, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

Are you looking for ways to market and get quality leads for your B2B business? Whether you're a small business owner or a marketer who wants to leverage the power of the LinkedIn Ads campaign, this episode is for you!

Join me as I walk you through the step-by-step process of maximizing your B2B marketing potential with LinkedIn Ads and a well-crafted marketing funnel. From building the foundation to successfully launching your campaign, this episode is packed with useful information ready for your action.

Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.

Ways to Connect:

LinkedIn: https://www.linkedin.com/in/anthonyblatner/

Website: https://speedworksocial.com/

—

Timestamps Audio:

00:51 - The Foundation of Launching Your First Campaign

03:13 - Clear Illustration of the Power of LinkedIn Ads

05:49 - 3 Things to Know if You're a Good Fit and Not a Good Fit for LinkedIn Ads

08:12 - How LinkedIn is Different from Other Social Media Platforms

09:49 - Demographics of Professionals on LinkedIn

11:59 - LinkedIn Targeting Options

14:11 - Type of Ads on LinkedIn

15:46 - The LinkedIn B2B Marketing Ads Strategy

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Learn LinkedIn Ads strategies and best practices battle-tested from over $100M in online advertising across 300+ companies.

Get a masterclass on the best practices.

Stay up to date on the LinkedIn Ads platform. LI Ads is constantly releasing new features. Marketing is constantly evolving. Keep your finger on the pulse so that you can get the best results from your marketing campaigns.

Hear from experts who will provide insights into all things advertising.

Learn ad creative best practices, copywriting tactics, funnel structures, reporting and analytics, and more.

✨ Dive into our latest exploration, where we uncover the ins and outs of LinkedIn-sponsored messaging ads and conversation ads. From insightful details on optimizing B2B ads for conversions to LinkedIn Ads best practices and practical tips for crafting engaging messages, this episode is your go-to source for mastering this targeted ad format and driving conversions effectively.

📝Special Episode Links:

1. Sponsored Messaging Ad
2. Anthony Blatner on Linkedin: The new Average Dwell Time metric is out

🔑 Key Takeaways:

1. LinkedIn's new "dwell time" metric helps track how long users engage with ads, offering deeper insights into ad performance.
2. LinkedIn campaigns will soon optimize for qualified leads rather than all leads.
3. Sponsored messaging ads provide a highly targeted ad format, perfect for personalized invites and high-value offers.
4. Effective use of sponsored messaging ads can drive conversions but also can be costly if not used correctly.

🕒 Timestamps:

0:10 - Introduction to Messaging Ads

0:45 - LinkedIn's new metric "Dwell time"

2:52 - Optimizing for qualified leads

4:53 - Overview of Sponsored Messaging and Conversation Ads

6:13 - Difference between Sponsored Messaging ad and other ad format

7:51 - Objectives and how Sponsored Messaging Ads works

9:42 - Components of Sponsored Messaging Ads

14:15 - Key features of using message ads

17:14 - Frequency caps for Messaging Ads

18:49 - Writing an effective Message Ad

22:20 - Best practices in running a Message Ad

24:52 - Real-life examples of Sponsored Messaging Ads Usage

27:34 - Sponsored Messaging Ads recap

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Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.

→ Apple Podcasts HERE

→ Spotify HERE

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 More About Us:

🌐 Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we uncover how to best use Account-Based Marketing (ABM) strategies on LinkedIn Ads. From insightful details of these marketing features to maximizing its potential ROI, this episode is your go-to source for reaching the right accounts at the right time with ABM in your LinkedIn campaigns.

📝Special Episode Links:

1. Apollo
2. Snov.io
3. 6 Sense
4. HubSpot
5. Episode Suggestion: Goodbye Lookalikes, Hello Predictive Audiences powered by AI
6. Episode Suggestion: Triple Threat Document Ads

🔑 Key Takeaways:

1. ABM (Account-Based Marketing) focuses marketing efforts on a specific list of target accounts.
2. The new LinkedIn marketing features include predictive audiences and AI-generated campaigns.
3. Best practices for ABM involve personalized marketing efforts tailored to target accounts.

🕒 Timestamps:

0:40 - B2B marketing current events and LinkedIn news

2:22 - The sunset of lookalikes and rise of predictive audiences

4:57 - Sales audiences for campaign manager & document ads

6:22 - Understanding and defining Account Based Marketing (ABM)

9:57 - Ways to use ABM list: Setting a target accounts list

10:48 - Ways to use ABM list: Funnel stages list

12:37 - Ways to use ABM list: Exclusion lists

15:57 - Reporting and Tracking Progress on ABM campaigns

18:03 - Case Studies and Practical Implementation

20:12 - Platforms for Building ABM Lists

23:47 - Pitfalls to Avoid in ABM Marketing

25: 41- Recap and Upcoming Episodes

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Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.

→ Apple Podcasts HERE

→ Spotify HERE

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 More About Us:

🌐 Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we uncover LinkedIn's newest ad feature: Connected TV advertising options through the LinkedIn Ads platform with one of LinkedIn's senior product marketing managers, Robert Yanik. From insightful details of this new ad feature to practical tips on creating an effective video ad, this episode is your go-to source for reaching your B2B target audience through streaming content they love.

📝Special Episode Links:

1. Robert Yanik on LinkedIn
2. LinkedIn's Connected TV Ads
3. LinkedIn Connected TV - Help Page
4. Connected TV Advertising Specifications
5. Everybody's Business: LinkedIn's B2B Marketing Documentary
6. The 95-5 Rule Will Improve Your B2B Advertising, with Ty Heath from The B2B Institute

🔑 Key Takeaways:

1. LinkedIn now offers Connected TV (CTV) ads, expanding B2B marketing reach.
2. CTV allows LinkedIn to leverage its first-party data for precise targeting.
3. LinkedIn Premier's partnership with NBCUniversal ensures premium content delivery on NBC's inventory at a fixed CPM rate.
4. Easy campaign setup via LinkedIn's Campaign Manager offers familiar targeting features.

🕒 Timestamps:

0:45 - Robert Yonick career background and role at LinkedIn

3:35 - Overview on Connected TV (CTV)

4:31- Benefits of CTV ads for businesses in reaching their target audience

5:27 - Unique Elements of CTV Ads

7:25 - Differences between LinkedIn video ads and CTV ads

10:08 - NBC Universal Partnership and LinkedIn Premier

12:06 - Targeting setup, measurement and reporting on CTV ads

14:20 - CTV campaign setup walkthrough

15:48 - Managing placements and brand safety

17:09 - Tips for creating effective video ads

21:36 - Examples of effective B2B video ads

22:57 - Future developments and roadmap for LinkedIn CTV

Found this episode helpful?

Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.

→ Apple Podcasts HERE

→ Spotify HERE

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 More About Us:

🌐 Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we uncover LinkedIn's shift from Lookalike Audiences to Predictive Audiences. From insightful details of this new feature to best practices, this podcast episode is your go-to source for expanding your campaign's reach with the new AI-powered audience targeting tool.

📝Special Episode Links:

1. LinkedIn Predictive Audiences
2. HubSpot CAPI Integration

🔑 Key Takeaways:

1. LinkedIn is replacing Lookalike Audiences with AI-driven, dynamically updated Predictive Audiences.
2. Predictive audiences can be created from lead gen form submissions, contact lists, or conversion events.
3. Using Predictive Audiences enables precise targeting by adapting to user behavior and market changes in real time.

🕒 Timestamps:

0:24 - LinkedIn's transition from lookalike audiences to predictive audiences

0:53 - New updates: Conversions API (CAPI)

2:47 - Difference between predictive audience and lookalike audiences

3:28 - Challenges of lookalikes on LinkedIn's B2B marketing

5:44 - Three options to create a predictive audience: Lead gen form submission, Contact list, Conversion

7:09 - Creating Predictive Audiences: Options and Recommendations

10:16 - Two use cases to reach ICP (Ideal Customer Profile) successfully

13:25 - Scenarios where predictive audiences may not be suitable

14:34 - Recap of predictive audience features and upcoming episodes

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Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.

→ Apple Podcasts HERE

→ Spotify HERE

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 More About Us:

🌐 Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we uncover the strategies and techniques for maximizing LinkedIn Organic Social. From insightful details about AI writing the right way to practical tips on boosting social media post engagement, this episode is your go-to source for mastering organic social by writing with AI and having a dominating presence on LinkedIn.

📝Special Episode Links:

1. The Wizard of Odd Marketing
2. Alex B Sheridan on LinkedIn

🔑 Key Takeaways:

1. Building a strong LinkedIn presence requires consistent posting and engagement.
2. Leveraging AI can speed up content creation without losing the personal touch.
3. Focus on building community and communicating with people at a scale
4. Understand the "Dark side of LinkedIn" and their pitfalls

🕒 Timestamps:

3:06 - Importance of personal branding and visual content on LinkedIn

5:16 - Write with AI, but don't lose your soul

9:40 - Investing in LinkedIn Organic Social

13:01 - LinkedIn organic social can provide value and connection

15:42 - Communicate with people at scale

16:51 - Organic attribution techniques

21:38 - Focus on community building in the first 3 months on socials

24:12 - How to get people engage in your posts

31:16 - The "Dark Side of LinkedIn"

37:47 - Writing with AI the right way

40:57 - Posting recommendations on socials

46:54 - Rapid fire questions

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→ Apple Podcasts HERE

→ Spotify HERE

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 More About Us:

🌐 Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we invite Ty Heath, Director at LinkedIn B2B Institute, to uncover the intriguing "95-5 Rule" in B2B marketing. From insightful details to practical tips on how to balance short-term B2B advertising with long-term brand building, this episode is your go-to source for creating new opportunities and enhancing your B2B marketing efforts.

📝Special Episode Links:

1. Ty Heath on LinkedIn
2. LinkedIn's 95-5 Rule
3. The B2B Institute
4. Ty's Aston Martin Video
5. The Brand-ABLE framework
6. The ABLe Change Framework
7. LinkedIn Brand Lift Studies
8. LinkedIn: Situational Awareness
9. SAS Viya's Drowning in Data video campaign
10. B2B Edge consultancy program
11. Reach Maximalism
12. Situational Awareness

🔑 Key Takeaways:

1. Only 5% of the potential market is actively looking to buy, while the other 95% are not; therefore, marketing efforts should address both.
2. Brand advertising is essential in reaching the "out-market" customers to prepare them for future buying decisions.
3. Building a brand isn't just about creating immediate sales; it's about creating memory and recognition that pay off in the long term.
4. Incorporating mental models and distinctive brand assets enhances brand recall and consumer connection.

🕒 Timestamps:

0:23 - Ty Heath's career background and role at LinkedIn

5:29 - The poor mental model of how people operate at the B2B institute

6:28 - Research ideas and new types of opportunities that work in B2B

10:20 - 95-5 Rule model in B2B marketing

13:29 - The ability to build memory with future customers

16:50 - Effectively reach out-market customers

18:54 - How to measure the success of brand-oriented memory marketing efforts

22:05 - Research about the CMO scorecard

26:02 - Attention x Branding x Linkage = Equity

28:57 - Balancing short-term lead generation with long-term brand building

34:09 - Understand how long-term efforts work from the sales standpoint

39:06 - Brand that is making the 95-5 rule right and the future of B2B marketing

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Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.

→ Apple Podcasts HERE

→ Spotify HERE

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 More About Us:

🌐 Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration where we uncover the highlights and insights from the recent LinkedIn's B2Believe event in New York City. From impactful discussions on new product features and APIs to lively panel sessions and networking opportunities, this podcast episode is your go-to source for the latest trends and strategies in LinkedIn advertising.

📝Special Episode Links:

• Everybody's Business: LinkedIn's B2B Marketing Documentary
• Episode Suggestion: Triple Threat Document Ads
• Episode Suggestion: Measuring What Matters: LinkedIn Ad's New Measurement Tools
• Episode Suggestion: Thought Leader Ads with Taina Palombo-Price from LinkedIn
• Trevor Fellows on LinkedIn
•  Liz Rutgersson on LinkedIn
• Melissa Selcher on LinkedIn
• Jim Habig on LinkedIn
• Ben Proudfoot on LinkedIn

🔑 Key Takeaways:

• Learn LinkedIn's new APIs and how they will transform B2B marketing.
• Exciting new product announcements like the LinkedIn Connected TV and live event ads.
• Expert discussions on the importance of creativity and diversity in advertising.

🕒 Timestamps:

0:13 - Overview happening to the recent B2Believe event

2:06 - Deep dive into the evolution of LinkedIn APIs and their impact

4:34 - The messaging workflows that potentially come to LinkedIn

5:26 - Exploration of LinkedIn's new advertising API and measurement tools

9:16 - LinkedIn's new event features and product announcements

10:35 - New ability for companies for better tracking and measurement of maturity index

11:58 - LinkedIn Connected TV and LinkedIn Premier

14:21 - Highlights from keynote speeches and panel discussions

17:42 - LinkedIn documentary about B2B marketing

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 Learn More:

🌐 Top LinkedIn Ads Agency in the US, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Certified Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we uncover LinkedIn prospecting strategies and best practices with Darren Whitmer from the messaging department of Speedwork. From insightful techniques of outbound messaging campaigns to actionable creative prospecting strategies, this episode is your go-to source for powering up your LinkedIn outbound marketing success.

📝Special Episode Links:

1. Darren Witmer on LinkedIn
2. Darren Witmer’s email
3. Speedwork Free Consultation Call
4. Linkedin Sales Navigator
5. Account-Based Marketing on LinkedIn

🔑 Key Takeaways:

1. LinkedIn is an ideal platform for prospecting compared to traditional email, with 100% deliverability and higher visibility of the messages being sent.
2. LinkedIn messaging can serve as a testing ground for refining offers and finding your ideal audience.
3. Ways to integrate LinkedIn ads and messaging for a multi-layered outreach strategy.

🕒 Timestamps:

0:30 - Introduction to Darren Witmer

4:04 - Understanding LinkedIn outbound messaging campaigns

5:55 - Identifying the right audience for LinkedIn prospecting

9:00 - Avoiding common pitfalls in LinkedIn messaging

12:22 - Using Sales Navigator for effective targeting

14:08 - The value of ABM strategies on LinkedIn

16:53 - Why LinkedIn messaging outperforms email for visibility and engagement

18:46 - Creative LinkedIn strategies: Alumni plays and niche market campaigns

24:25 - Combining ads and prospecting for a seamless outreach strategy

27:50 - Ways ads and prospecting work together

30:54 - Empowering sales teams with LinkedIn prospecting tools

34:31 - The grunt work of prospecting

37:48 - Connect and reach out to Darren Witmer

Found this episode helpful?

Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.

→ Apple Podcasts HERE

→ Spotify HERE

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 More About Us:

🌐 Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

In this episode, I join Dave G. on the Exit Five Podcast to go deep on what’s working right now in LinkedIn Ads—both paid and organic.

We cover everything from the overlooked power of creative consistency to making Thought Leader Ads a growth engine, especially for niche B2B audiences. You'll hear how to build brand memory, warm up cold leads, and run full-funnel strategies even with small budgets.

Whether you're trying to grow a newsletter, improve ad ROI, or just stop guessing with your LinkedIn strategy, this episode is packed with actionable insights.

(00:00) - - Intro to Anthony Blatner

(08:31) - - Focusing on LinkedIn and Future Expansion

(11:56) - - Effective Social Media Advertising and Organic Content

(15:20) - - The Overlooked Importance of Creative Content in Advertising

(17:28) - - Targeting Personas with Top-of-Funnel Ads

(23:48) - - Creating Unique and Targeted Content: Pros and Cons

(25:04) - - Lead Generation Strategies for Small Budgets

(29:17) - - Effective Funnel Strategies for Small Budgets

(32:46) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter

(37:39) - - Building Long-Term Memory with Consistent Branding in Marketing

(40:00) - - The Power of Narrow Focus for Audience Growth

(43:07) - - Content Planning Based on Sales Cycle Length

(44:56) - - Connecting with Anthony Blatner on LinkedIn

👉 If you're serious about B2B growth on LinkedIn, you don’t want to miss this one.

--

Learn more more about the LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/

Connect with LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

In this episode, I flip the mic and take the guest seat as Mony Chhim interviews me about one of the most powerful developments in B2B advertising right now—LinkedIn Thought Leader Ads.

We break down what makes this new format a game-changer for B2B marketers, how it helps brands build authentic connections, and why it’s driving better engagement at lower costs. I share real examples of how we use thought leader ads across the funnel for our clients at Speedwork Social—from awareness to conversion.

We also dive into other high-performing LinkedIn ad formats like Message Ads and Conversation Ads, the importance of tight CRM integration, and how to get better attribution with LinkedIn’s Conversions API.

If you're looking to improve your LinkedIn Ads performance and stay ahead of the curve, this episode is packed with tactical insight.

0:05 Introduction

1:07 Thought Leader Ads Unveiled

3:17 Full Funnel Strategy Insights

7:25 Importance of Dwell Time

9:00 Webinar Best Practices

11:12 Crafting Effective Posts

17:21 Content Strategy for Funnels

23:28 Exploring Message Ads

27:58 Conversion Tracking Techniques

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→ Apple Podcasts HERE

→ Spotify HERE

--

Learn more more about the Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/

Connect with LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

✨ In this episode, we are joined by Kaila Vander Horn, the brain behind the social department at Speedwork, to dive deep into the organic side of LinkedIn. From content strategies and video trends to how organic content and paid tactics work hand-in-hand, this episode is your go-to resource for actionable tips for boosting visibility and engagement on LinkedIn.

📝Special Episode Links:

1. Kaila Vander Horn on LinkedIn
2. Book a Consultation with Speedwork
3. 13 Tips for Compelling B2B Video Content on LinkedIn (Plus Bonus Resources!)

🔑 Key Takeaways:

1. LinkedIn's organic reach is shifting: Company pages have decreased visibility, while personal profiles are rising in engagement.
2. Why organic supports (and saves) your paid strategy.
3. LinkedIn is actively pushing video content. Start simple with vertical selfie-style videos using your phone; authenticity wins!
4. Ways to use organic content to warm up your audience, build trust, and drive traffic to your company page, then retarget with ads for better conversion rates at a lower cost.

🕒 Timestamps:

0:34 – Meet Kaila Vander Horn & her journey into LinkedIn Organic

2:32 – What's not working: Boring content and long intros

3:38 – Who's a good fit and not a good fit to use LinkedIn Organic

6:14 – LinkedIn goes all-in on video content

8:05 – How to start with low-production, high-value selfie videos

9:37 – Authenticity vs. AI-generated content

10:46 – Kaila's content strategy process for a brand side and personal profile

13:19 – The LinkedIn content funnel explained

15:03 – Why organic supports (and saves) your paid strategy

17:44 – LinkedIn algorithm and the role of personal profiles vs. company pages

19:49 – Cadence and timing: How often should you post?

24:31 – LinkedIn algorithm changes and post longevity

26:20 – Tips for writing content that speaks directly to your audience

29:38 – Boosting dead posts, why hashtags are dead, and how to handle links

32:46 – Final thoughts + where to find Kaila

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Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.

→ Apple Podcasts HERE

→ Spotify HERE

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 More About Us:

Learn more more about the Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/

Connect with LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

In this conversation, experts Anthony Blatner and Tanner Stolte discuss strategies for optimizing LinkedIn ads, focusing on cost reduction, effective targeting, and the importance of social proof.

They explore how to leverage social proof through testimonials and case studies, the role of video content, and the benefits of thought leadership ads. The discussion also covers new features in LinkedIn advertising, including predictive audiences and attribution tools, providing insights into the future of B2B marketing on the platform.

Chapters

00:00 - Introduction to Supercharging LinkedIn Ads

04:59 - Optimizing Audience Targeting Strategies

11:04 - Leveraging Social Proof in LinkedIn Ads

30:00 - The Importance of Dwell Time in Ads

35:36 - The Role of Social Proof in Marketing

41:26 - Document Ads: An Underutilized Tool

48:12 - Predictive Audiences: Enhancing Targeting Strategies

54:13 - Attribution: Proving the Value of Ads

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→ Apple Podcasts HERE

→ Spotify HERE

-

✨ In this special Holiday Q&A episode, Anthony Blatner breaks down what really happens to LinkedIn ads performance during December and how marketers should think about Q1 success before the new year even starts. From holiday season benchmarks and budget pacing to awareness measurement, attribution challenges, and creative fatigue, this episode provides expert-level clarity for B2B marketers responsible for driving pipeline growth, establishing brand authority, and enhancing executive visibility.

Whether you’re deciding how hard to push in December or planning a stronger Q1, this episode will help you make smarter, data-backed decisions on LinkedIn ads.

📝Special Episode Links:

1. Connect with Anthony Blatner on LinkedIn
2. Chabelli Souza on LinkedIn
3. Book a Consultation with Speedwork

🔑 Key Takeaways:

1. What actually happens to CPMs, CPLs, and conversions during the holidays—and why December performance isn’t “broken.”
2. How to keep campaigns active while warming audiences for a high-performing Q1
3. The real impact of awareness budgets and how to measure brand influence beyond UTMs
4. Why self-reported attribution is critical for understanding the dark funnel
5. How to talk to CMOs about fixing attribution and data tracking without losing buy-in
6. Smart budget allocation between cold, warm, and retargeting audiences
7. When to refresh creatives, monitor ad fatigue, and introduce new offers
8. How (and when) predictive audiences actually work on LinkedIn

🕒 Timestamps:

0:00 – Welcome to LinkedIn Ads Radio + Holiday Q&A

1:15 – The state of LinkedIn ads in December

2:39 – Holiday performance trends: CPMs, CPLs, and conversions

4:47 – Measuring awareness and brand impact in the dark funnel

6:47 – Self-reported attribution and LinkedIn attribution report

9:21 – Convincing CMOs to prioritize data and attribution fixes

12:40 – What to do when LinkedIn ads slow down in December

14:47 – Front-loading budgets and adjusting spend during the holidays

16:26 – Balancing brand and performance campaigns in competitive markets

20:50 – Creative fatigue, frequency benchmarks, and refresh timelines

22:33 – Predictive audiences: when they help and when they hurt

24:18 – Thought leadership and 2026 planning content strategies

Found this episode helpful?

Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.

→ Apple Podcasts HERE

→ Spotify HERE

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 More About Us:

🌐 Website: https://t2m.io/LAR-Website

💼 LinkedIn: https://t2m.io/LAR-LinkedIn

For more engaging content, make sure to like, share, and subscribe!

✨ In this episode, we're joined by Tanner Stolte, Senior Enterprise Client Solutions at LinkedIn, for an inside look at what's really happening behind the platform. From making the leap from agency life to working inside LinkedIn, to enterprise-level strategies, attribution, AI, and emerging ad formats, this episode is packed with practical insights every LinkedIn advertiser needs to hear.

📝Special Episode Links:

1. Tanner Stolte on LinkedIn
2. Book a Consultation with Speedwork

🔑 Key Takeaways:

1. How enterprise advertisers prove value using revenue attribution, influence reports, and share-of-wallet modeling
2. Why a full-funnel strategy (brand + demand) is no longer optional, especially in professional services
3. How Thought Leader Ads and personalization are reshaping LinkedIn performance benchmarks
4. Practical ways to use LinkedIn reports to support internal buy-in from CMOs and CFOs
5. Where AI actually helps today and where human strategy still matters most

🕒 Timestamps:

0:00 – Welcome to LinkedIn Ads Radio & meet Tanner Stolte

3:13 – Tanner's role at LinkedIn & the shift from agency to enterprise

6:13 – Agency vs. enterprise strategy: what really changes

9:56 – LinkedIn ROI beyond last-click attribution

11:34 – New strategies and trends on LinkedIn

14:07 – Proving value of LinkedIn with Revenue Attribution Reports, deal-level insights & realistic ROI modeling

19:51 – Multi-measurement tools & third-party attribution platforms

23:20 – Why brand matters more than ever in B2B LinkedIn strategies

26:00 – Thought Leader Ads: performance impact and enterprise adoption

28:06 – AI in LinkedIn Ads: productivity wins and real-world use cases

32:11 – Ads personalization: what's working and how to test it

36:26 – How to get the most value from your LinkedIn rep

39:34 – What Tanner is excited about heading into 2026

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→ Apple Podcasts HERE

→ Spotify HERE

We're hiring! Careers - Speedwork Multiple openings for LinkedIn Ads and LinkedIn Social roles.

LinkedIn Ads End of Year Guide: LinkedIn Ads for SaaS: End-of-Year Guide - Speedwork

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 More About Us:

🌐 Website: https://t2m.io/LAR-Website

💼 LinkedIn: https://t2m.io/LAR-LinkedIn

For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration on one of the biggest shifts happening in B2B LinkedIn advertising today, the move from brand-first marketing to people-first strategies through Thought Leader Ads. From understanding how Thought Leader Ads actually work to choosing the right internal advocates and building scalable content processes, this episode is your go-to resource for improving performance and efficiency on LinkedIn.

📝Special Episode Links:

1. Thought Leader Ads
2. Book a Consultation with Speedwork

🔑 Key Takeaways:

1. Learn how to build thought leader ads that create engagement and are cost-efficient.
2. How engagement rate and dwell time impact LinkedIn ad performance and overall campaign costs.
3. Learn how enterprise teams can identify internal thought leaders, build repeatable posting processes, and the practical content formats that drive results.
4. Discover strategies for combining Thought Leader Ads with company page campaigns for stronger conversion outcomes.

🕒 Timestamps:

0:23 - The most important shifts happening in B2B marketing

2:20 - Platform challenges: declining organic reach & rising costs

3:13 - What Thought Leader Ads are and how they differ from company ads

5:20 - Why engagement signals matter in LinkedIn’s algorithm

8:03 - Why audiences trust people more than brands

10:00 - Using Thought Leader Ads across the funnel

11:19 — Case studies, retargeting, and offer-driven campaigns

12:54 - Combining thought leader and company page ads

13:58 - Full-funnel strategy and long-term nurturing

16:14 - Building thought leaders engine

20:25 - Content creation formats and best practices

23:55 - Posting workflows and execution strategies

26:12 - Leveraging Thought Leader Ads in sales alignment

29:12 - Q&A about Thought Leader Ads

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Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.

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🔗 More About Us:

🌐 Website: https://t2m.io/LAR-Website

💼 Linkedin: https://t2m.io/LAR-LinkedIn

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✨ Dive into our latest exploration on LinkedIn organic social with Kayla Vander Horn, social director at Speedwork. With over 1.6 billion impressions and 175,000+ followers generated in just two years, Kayla shares what’s actually working on LinkedIn right now. From algorithm shifts, content strategies that drive real conversations, posting cadence and engagement tips to employee advocacy and turning visibility into pipeline, this episode is packed with practical insights for anyone looking to grow their presence and influence on LinkedIn organically.

📝Special Episode Links:

• Kayla Vander Horn on LinkedIn
• Book a Consultation with Speedwork

🔑 Key Takeaways:

• Why LinkedIn now prioritizes meaningful conversations over vanity metrics, and how comments drive the most reach.
• The ideal posting cadence (3–5x per week) and why consistency beats overposting.
• Learn how to use personal profiles and company pages together to maximize visibility and growth.
• Turning engagement into real business conversations by leading with value, not immediate sales

🕒 Timestamps:

0:33 - Meet Kayla Vander Horn

1:12 - LinkedIn organic social current state: algorithm, reach, and content performance

4:41- How often should you post on LinkedIn?

7:16 - How the LinkedIn algorithm decides who sees your content

11:14 - Personal profile vs. company page: where should you focus?

14:25 - The power of commenting on other people’s posts

16:59 - How comments can revive and extend post reach

18:26 - Getting employees to post (and why most programs fail)

21:04 – Turning engagement into real business conversations

Found this episode helpful?

Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.

→ Apple Podcasts HERE

→ Spotify HERE

​~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 More About Us:

🌐 Website: https://t2m.io/LAR-Website

💼 Linkedin: https://t2m.io/LAR-LinkedIn

For more engaging content, make sure to like, share, and subscribe!