Explore every episode of the podcast Lifestyle Business School
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Pub. Date
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How to Earn $500k in 24 Months With a $2k Offer (Step by Step)
21 Oct 2024
00:49:39
Today, we are going to walk through the EXACT steps for growing a leveraged, expertise-based online offer to a very specific revenue amount.
I want to make this really practical for you, so I will be specific with the numbers:
The goal? Get to a replicable $500k year with a $2k offer.
The first year is set up, the second year is going to be where we make it happen.
Both are important – and I will explain why knowing THAT is important, too.
And PS -- this isn’t even a hypothetical either, because this mock scenario closely mimics my EXACT path over the past 12 months of rebuilding my business.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
Predictable Profits, LBS Price Increase and a Simple System for Growth (Plus a Brand New LIVE Class)
11 Oct 2024
00:51:19
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Over the past two years, I have realigned, re-imagined and re-built my seven-figure business from the ground up to deliver high profits, working 5-hour days and with 400% more creative fulfillment on the daily.
It’s not hype – it’s the truth.
And, it seems that many are following suit.
It’s nice to be a trailblazer, and at the same time I feel compelled right now to transparently share what I’ve learnt.
I’m hosting a free class later this month that I have been working on for weeks, and in today’s podcast episode I am sharing with you:
The shifts I have made in the last 12 months, and how it feels to be on the other side;
The changes and price increase coming to Lifestyle Business School, and how you can get in before it happens;
The five checkpoints to move through to build out the system for a leveraged business, and why you need them all in place prior to focusing on growth;
My thoughts on multiple offers and when the right time is to expand;
The system I used whilst traveling to simplify my growth and how it worked to focus my energy, effort and output and to achieve my goals without working more.
All about my brand new masterclass on 24 October: The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
People want a quick win, and the industry sells the pipedream of a gazillion dollars in two seconds.. but if you’re willing to develop the skill of being a course creator?
A LOT can happen in 10 years ⌛️
A. LOT.
Here’s the cliff notes:
Invest $10k a month from the profits of your high cashflow online course business for 10 years (instead of spending it on Gucci bags, a big team or lifestyle creep).
At year ten, you can retire with $2m in the bank.
You’ll take $80k a year for the rest of your life without depleting the balance.
Here’s your road map for retiring in 10 years, if you start today 🗺️:
1️⃣ Commit to developing the skill of being a course creator. Create one flagship course.
2️⃣ Develop your skills to sell 300 a year at $1000 each. That’s $200 - $300k. Spend one third of that on expenses/tax, a third on your salary and set a third aside ($120k a year).
3️⃣ Invest the one third you set aside into assets (eg stocks, property). In ten years assuming a 10% average annual return, you’ll have over $2million.
4️⃣ At this point, you’ll have the option to retire early. Spend 4% a year each year after that forever and you’ll have $80,000 in annual income without depleting the balance (Google the 4% rule).
5️⃣ But if you do it right? You’ll probably still be loving what you do so much you don’t even WANT to stop anyway.
This, my friends, is what it means to build a lifestyle business.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
It’s all been part of a grand master plan I hatched in mid-2023 to build out the complete operating system for building a leveraged, expertise-based lifestyle business.
The eight courses are designed with that specific endgame in mind.
Here’s a summary:
Lifestyle Business School Roadmap: This is the overarching roadmap for mapping and tracking your progress to your personal endgame.
Dream and Design: Design the leveraged expertise-based business model that satisfies the Monday Morning test and feels just right for you.
Create and Validate: Build a simple, leveraged expertise-based offer suite (and the engaged lead list to sell it) in 12-weeks.
Deliver and Delight: The full delivery playbook for building out a stand out and streamlined online course, group program, membership or mastermind.
Rinse and Repeat: The ultimate collective of every live launch and promotion under the sun.
Traffic Playbook: Develop and execute a simple but sophisticated marketing plan to sell your scalable offers.
Automate and Accelerate: Build out a fully automated system of cascading campaigns to sell your offers on autopilot.. while you sleep.
[Not currently included in Lifestyle Business School] Operational Elegance: The full back end blueprint for running your online business including systems, structure and streamlined processes to simplify, scale.. or step back!
Here’s why it was important to me, though.
When I looked around, I saw too much piecemeal advice.
“Implement this strategy for success!” – one course would say.
“Do this and get your next 1000 followers!” – another would say.
The truth is, everything worked (if implemented).
But, the advice was piecemeal.
They were tactics, when ultimately what someone needs to build a successful leveraged lifestyle business is a simple, holistic strategy, and a clear map with all of the pieces laid out in order.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
And getting attention feels about as easy as screaming to a band to pull you up on stage in the middle of a rock concert.
So let me lift the lid on how I do it, and what’s working right now.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
Whether you’re well behind on your annual sales goal or you’re simply looking to maximise the opportunity that this time of year brings, preparation will give you the BEST chance of making this your biggest quarter of sales yet!
The best way to prepare?
With a simple, actionable marketing plan.
If you haven’t created yours yet, now is absolutely the time.
Planning ahead will allow you to get strategic, and squeeze the most juice out of this prime time on the online business calendar.
In today’s piece, we will walk through how to create a simple marketing to smash your Q4 goals, and set yourself up for a strong end to what has for many been a more trying year.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
The standard advice is that you set it up once, flick the switch to “on”, and watch the sales start rolling through the door.
As much as I’d love to sell you that strategy, it doesn’t quite work that way.
That’s the bad news.
The good news?
Is that when done the right way, at the right time, using principles that work right now, and the right “full funnel” strategy, an evergreen funnel can become one of the most powerful automated workhorses for generating bonus profit in your business.
In today’s piece, I am going to share with you how to build out an evergreen funnel system to sell your online course, program or membership the RIGHT way.
(No BS or unrealistic promises included).
Side note – We have just added a fresh new course soldier to the Lifestyle Business School lineup. It’s called Automate and Accelerate, and it’s a step–by-step, here’s-exactly-how-you-do-it system for building out an evergreen funnel system to sell your offer/s on autopilot.
It includes the full strategy for creating a front end evergreen funnel to make sales immediately, and then the three to six month back end ecosystem to continue to cycle your leads through a series of offers to make profit.. without lifting a finger.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
These days, I am passionate about sharing that message with others.
Even moreso in this online business world, where we have the capacity to build high profit margin businesses.
And, where a little know how on what to DO with that income is life-changing.
And so, in today’s piece, I am sharing with you the six steps for building a business that will one day allow you to make work optional and to enjoy true passive income.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
Truthbomb: The ONE metric just about every single person underestimates is the amount of traffic they are able to deploy for their online course or group offer launch.
They put BIG effort into a launch, and maybe secure a handful of sales.
On “paper”, it performed great and achieved all of the benchmarks for success.
But still, THEY consider it a flop.
The culprit?
They simply didn’t drive the volume of traffic required to achieve their sales goals.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
Whilst making sure your offer is irresistible to the person you’re selling it to is non-negotiable (something we covered in detail in last week’s piece, and this one too), it’s only step one.
Building an offer that sells is one thing.
Building one that lights you up, fulfills you, gives you more of what you want and allows you to reach your goals so you can run it for the long term without burning out?
Well, that’s entirely another.
Here’s one thing my seven years in online business has taught me:
Success isn’t success if it doesn’t give more of what you want.
This is a Naval Ravikant quote, and I have it pinned everywhere:
On my laptop screensaver.
My phone.
My desk.
Everywhere.
It serves as a reminder for me of what “success” is and what it isn’t.
In an online world that has for so many years espoused financial and “numbers” based success as the only true indicator of it, it’s important to remember.
For so long, “success” and “alignment” haven’t co-existed, nor have they been together “considered”.
On the one side have been the people chasing “success” at any cost.
And on the other, those seeking “alignment”.
But it’s only recently that anyone has considered the two to be mutually exclusive.
Thankfully, the tides are changing.
When I started talking about wild alignment, and building a lifestyle business, just TWELVE MONTHS AGO – it was new, and novel.
Today, there’s lots of talk of freedom-based business, and balance, and building a business that complements your life without scaling to the moon.
In today’s piece, I want to share with you what I feel is the critical “foundation” for achieving this in practice.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
The flight to Dubai en-route to Europe departed from Brisbane at 2am.
Tricky in any event, but even moreso with a two and four year old to contend with.
I did the sleep math olympics trying to figure out how to cope.
My realisation?
From a toddler perspective, I was likely screwed regardless of HOW I decided to approach things (especially since those awesome inflatable travel beds for kids on planes are banned on my Emirates flight – damn, right).
And so, I started focusing on my own sleep.
“If we get on the plane at 2am, they MIGHT go back to sleep for a few hours and it’s going to be smart to try and catch at least a couple of hours myself so I’m not zapped and losing my proverbial s$%# when we arrive in Dubai 14-hours later” – I thought.
In other words? I started to focus on the things I thought I MIIIIIIGHT be able to semi-control.
And so began my deep-dive into the world of getting sleep on planes.
Plot twist: This turns into a content piece on how to create an irresistible, hell yes online course coaching or membership offer so bear with me.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
As a person, I am naturally someone that tends to overcomplicate things.
Give me a task to complete, and I will somehow singlehandedly find the most complex, convoluted way of completing it.
Back in my corporate days, I worked as a Marketing Manager.
Working closely alongside me was our PR Manager – who was the exact vision of what you would expect a PR Manager to be.
Vibrant, sociable, vivacious.
And, light on detail.
Whenever we were given a project to work on, she and I would approach things so very differently.
I always admired her approach:
Pick up the phone, get it done, smiling all the way.
Meanwhile? I would sit at my desk for hours upon hours, writing up complex plans and generally just overcomplicating things.
Of course, both were strengths in a way – and our very different approaches complimented each other.
When I started my business, though?
I noticed myself taking that same tendency to complicate things into it.
And, let me tell you:
THAT did not serve me well – until, it did.
In many ways, it was my tendency to overcomplicate things that resulted in the business I have today.
I have spent many years learning the art of simplicity.
As a result?
I create online courses sharing the same simple strategies I created for MYSELF to eliminate my tendency to overcomplicate.
Of course, old habits die hard, and the truth is?
That still every day I have FIGHT MYSELF not to overcomplicate my business.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
You see, when most of us think of course or digital-product based businesses we think of the fun freedom that it may one day give us the opportunity to enjoy.
One that creates deep impact for those we serve, whilst simultaneously giving us time, freedom and happiness in spades to spend time with little ones, live without financial burden and go on extended staycations.
I know I sure did.
Happily, six (almost seven) years of hard work, trial and error in, I have mostly done that.
But, here’s the clincher.
It’s not the “bucketlist” business that I have been the most grateful for this year.
It’s the drop everything business.
It’s building a business that has afforded me the ability to scale back and work less not by choice, but by necessity.
From about March on this year, I have worked around 5-hours a week.
The fact that I even COULD – without financial burden or business ruin? – is something that I will always be eternally grateful for.
And so, in today’s podcast episode I want to share with you some of the things that made that possible for me.
The truth is that it is, unfortunately, highly likely that at some point in all of our business careers there will come a time that we’re forced to slow down, pause or stop business as usual for less-than-desirable reasons.
It might be a diagnosis, or a chronic health condition, or an accident.
Whatever the reason, having the foresight to know HOW to set your business up in a way that supports you even when you aren’t “in it” is, I think, a superpower and a gift.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
Those looking to build an online course business from scratch usually fall into one of two camps.
1) They are existing content creators looking to leverage their extensive audiences by building a course based business around it; or
2) They are service providers seeking to take their skillset and build something more leveraged from it.
My experience is that usually?
In both cases, the founder hasn’t started or prioritised email list growth, and they are either starting from scratch or they are starting with a small email list that they haven’t nurtured.
So, how do you start and build an email list so that you are able to successfully sell an online course, group coaching program or membership?
Here’s two things to keep in mind first and foremost:
Firstly, quality matters much more than quantity.
The secret? A super aligned email list, and high quality nurture of the people on it.
Alignment comes from making sure that the lead magnet you offer to people in exchange for their email address is very closely aligned to the topic of your core offer.
High quality nurture means that your lead magnet is more than just a PDF.
People need several touchpoints with you (the number is up for date, but it has increased with time – last time, it was around 17) before they are ready to buy from you.
And secondly, your email list growth should be done WHILST you are building your business.
It’s common to spend months and years spinning your wheels trying to hit a magical number BEFORE you start selling, but actually?
The act of starting your course business and launching will be the thing that grows your list as you go.
For both of those reasons, the strategy I recommend for people that want to build a successful course business in 2024 is to start by creating a mini-course and delivering it live over four or so weeks.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
Wanting to live the laptop lifestyle and work from anywhere but unsure how to *actually* do it without your business burning down?
Wonder how all of those people on Instagram every European summer actually afford to do it?
In a week, I am jumping on a very last minute plane to Eurosummer, family (including a wild 2-year old and lively 4-year old) in tow.
This hasn’t been something I’ve had on the planning list for a long time (please listen to last weeks podcast episode where I share about losing my Mum for more context on my snap decision).
More than anything?
This trip is an exhale.
This trip is therapy.
And, this trip is a complete disconnect from reality, to reflect, honour, enjoy and heal.
At the same time, I know there will be some wondering how I can be so lucky or privileged to make this happen. Which, of course, I am.
But, it’s not all that. And maybe, it could be possible for you too.
If you’ve ever dreamt of an extended trip and feel compelled or inspired to make it happen, in today’s podcast episode I am going to share how I’ve done it, what it is costing, my thoughts, fears and nerve-citement around doing it with young children and all of the nitty gritty.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
Almost six weeks ago now, I lost my beautiful mum.
(It hurts to type that).
It feels like my security blanket has been ripped from under me.
I feel alone, exposed and honestly? Just so very sad.
Here’s the thing as a personal brand business.
Personal things happen.
They bleed into business.
And as a result, running a very front-facing business in challenging times feels extra challenging – something that has absolutely been my experience over the past while.
Today, I want to share a little about my experience navigating profound loss as a personal brand.
—
Helpful Resources:
Insanely helpful conversation:
Navigating Grief [ft Therapist Gina Moffa] – With Sam Vander Wielen. I resonated with so much of this. It talks about personal brand businesses in particular, and I listened twice.
Feeling seen:
Motherless Daughters – Grief support for mother loss. Simply scrolling through these has helped me a lot, the posts are real and reflect a lot of the things I think myself. Simply knowing I am not alone has helped immensely.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
Real Talk: Should You Create a Membership Site? Part Two
06 May 2024
00:41:30
Pre PS We've currently waitlisted our Lifestyle Business School program and we'll be reopening soon. Join the waitlist here if you want to get updated on the best deal and the special VIP bonuses soon as we re-open doors.
Last episode I talked about some of the cons of having a membership site as your offer.
Now, let's switch sides and talk about the pros of building a membership site.
And, when you go into it with realistic expectations - there are many!
I do think it's important to start with the cons however, because they aren't usually considered and it's the reason people become disillusioned and give up.
Memberships can be magical - with some big ifs and buts.
They can be magical 🪄... IF:
You are willing to do the work (because, it's WORK - and a lot of it);
You have the mental fortitude to deal pragmatically with cancellations;
You have a spirit of optimisation and genuinely want to improve and be of service;
You have an understanding of numbers and a willingness to learn more advanced concepts, memberships:
And, your offer suits it.
If you've ticked yes to all of the above, memberships can over time become a fairly lucrative money making machine.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
Real Talk: Should You Create a Membership Site? Part One
30 Apr 2024
00:57:42
Pre PS We've currently waitlisted our Lifestyle Business School program and we'll be reopening soon. Join the waitlist here if you want to get updated on the best deal and the special VIP bonuses soon as we re-open doors.
Should you create a membership site?
So often, it's sold as the ultimate dream:
"Create a membership site and you too can enjoy recurring revenue - forever", they say.
Which is kind of true.
Only, it also comes with a very, very big asterisk:
Memberships are one of the most advanced, psychologically trying, long-game, difficult leveraged business models out there.
And, no-one is sharing THAT when they are selling the dream.
In October 2023, I launched my very own online membership site.
Believe me when I say that I have aged 26 Internet years in the months since (just kidding - kind of).
Here's the truth though:
They are no joke, and this is coming from someone with six years in the online business space, experience in every leveraged business model under the sun, an advanced understanding of data and advanced marketing concepts and serious grit and resilience.
Cliff notes, though: I am a sucker for punishment and I actually enjoy the game of it.
But, honestly?
I think I'd be in the minority here. It's kind of like an Ultra Marathon runner:
It takes a special breed to want to put yourself through it, but it's worthwhile if you have what it takes, you're willing to play the long game and you're up for the task 😅.
If you're finding yourself wondering "should I create a membership site?", I want to share with you the cold, hard truth about running a membership site based on my own personal experience.
Take from it what you will. My hope is that it will help you go into this model with eyes wide open, because misaligned expectations is the ultimate dream killer.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
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🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
[Podcast Best Of] Personal Brand v Business Brand — How My Thoughts (And Social Handles!) Are Changing
22 Apr 2024
00:19:12
I am taking a short break of one to two weeks from new podcast episodes. Here’s a ‘best of’ episode from the vault until I’m back!
Last year, I spent in excess of about $35,000 on a huge rebrand.
The thought process was this —>
I want to build a company.
I have a team and I don’t want it to feel like it’s just about me.
Stevie Says Social no longer aligned.
And, at the time, all of those things were true.
Still are, really.
But over the subsequent months, my thoughts on how I want to position my business and personal brand shifted slightly AGAIN, and so in today’s podcast episode I want to share some of that nuance with you in case it serves you also.
As with ALL decisions in business, there is no “universal truth” when it comes to these things, only ever what serves YOU and the goals you have.
And here, right now, are my thoughts (and upcoming shifts) in terms of what serves ME and this small + mighty business in this moment.
In this podcast episode we discuss: ✔️ Bringing My Personal Brand Back to Life ✔️ Exit Businesses v Lifestyle Businesses ✔️ Projects v Businesses ✔️ A Personal Brand is the Most Important Superpower You Have Online ✔️ So, What’s Changing? ✔️ And More!
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
How to Create an Online Course That Sells Right Now
15 Apr 2024
00:38:37
How do you create an online course that sells right now?
The truth is that times have changed, and what worked even just a few years ago no longer does.
The online course market is maturing, and with the growth many are starting to wonder:
"Are people still buying online courses?"
Here's my two cents:
Yes they absolutely are, but it’s uneven at the moment.
Some people are killing it and some are finding it tough.
If you're wondering how you can create an online course that sells right now, here are seven things to keep in mind.
1. Cultivate Trust and Authority
2. Contracts Create Friction
3. Creating an Online Course That Sells Requires Transparency
4. New Offers Require Time in the Market
5. Positioning is Everything
6. Risk Reversal is Extra Helpful
7. Trust and an Irresistible Offer Are King and Queen Right Now
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
In 2007, I spent six weeks in a hostel in the middle of Guatemala just “because”.
Truly, I’d never felt so free.
The two years prior had been spent working like a donkey, with good people but in a field I hated.
The endgame? Admission to the Supreme Course of Queensland as a lawyer.
It was an accolade I spent 7 years working towards..
Only to quit, 6-weeks to the day later.
And so, there I found myself in a computer shop in Puerto Escondido, Mexico, on a steaming April afternoon checking my emails when my brothers friend messaged us on Facebook.
“Wanna come visit?” – he wrote, “I’m just down the road in Guatemala!”
We looked at each other.
Of course we would. It wasn’t even a QUESTION.
We were free. The world was our oyster. And we could do anything, be anyone, go anywhere!
And so it came to be that I ended up spending the best, most carefree, most FUN 6-weeks of my life living out of a backpack in a dingy hostel dorm room in Antigua.
Acutely aware that I had opted out of life for a little minute, and feeling grateful as heck for it.
Five years later, I started my online business chasing that kind of freedom again.
And on the surface, the promise of it all felt.. intoxicating.
Time freedom – to work when I wanted!
Location freedom – to go back to Central America, or London, or ANYWHERE BUT HERE!
Financial freedom – to make more than a doctors wages working on the goddamn INTERNET!
I wanted it.
The sense of adventure.
The possibility.
The wonder that came from not knowing what would come next.
The Tuesday afternoons spent outside (and not in an air-conditioned cubicle)
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
Leaving Money On the Table = The Best Business Strategy?
18 Mar 2024
00:48:42
I don’t care about leaving money on the table.
I don’t care about “maximising” my revenue” or getting the “most” out of every day.
Here’s what I do care about:
Spend Tuesday mornings at a 10am Pilates class. Stuffing around making labels for my new spice racks just because. Googling cool new hair-dos for my little girl. Sitting on the floor with her at 2pm on a Friday, playing hairdressers.
I care about travel. I care so much about travel. I care about renting a month-long Airbnb in Norway just because. And getting a van, and traveling around the English countryside stopping at every cute pub along the way. I care about driving down the California coast. Showing my kids Hearst Castle. Visiting Old Town Ibiza, and sipping Sangria at 10pm on a hot August evening.
I care about feeling free – really, truly free. Waking up on a Monday and relishing the week ahead. Spending the morning sitting in a cafe, writing for three hours over two half-strength cappuccinos. And never again sitting in an air-conditioned cubicle with no natural sunlight, taking orders from a girl called Samantha and waiting for Friday.
I care about life.
And living it, unconventionally and messily.
And having fun.
And being the poster girl for living free.
And above all?
After building a $2.5m business to the ground in the name of wild alignment, NOT sacrificing all of thatat the altar of some arbitrary revenue goal that won’t even give me more of what I want.
That’s why I have the business I (now) do.
And the values I (now) have.
And it’s why I’m now so passionate about sharing with others my ethos for building a simple, highly profitable one-person + a tiny team style business to the Lifestyle Business Sweet Spot ®
In this week's podcast, I'll be sharing with you the Seven Commandments of Building a Business to the Lifestyle Business Sweet Spot.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
The No Team Dream: A One-Woman Show Working 5-Hour Days With 80% Profit Margins
11 Mar 2024
00:53:00
In the past two years, I have gone from three full time team members.. To me, one part time contractor. The result of scaling DOWN my team? My business went from 40% profit margins on a good month.. To 80%, always. I halved my revenue.. But took home WAY more profit. And I felt lighter, happier and more fulfilled than I had in years, with my days spent working on the things that truly light me up. Two years on, things looked so very different.. It feels like a dream. The no-team dream. Systems Over Team
So, what changed? And specifically, what ENABLED me to re-build my business A One-Woman Show Working 5-Hour Days With 80% Profit Margins?
Here’s the cliff notes: From a business model perspective, I moved to a model that felt far more aligned. It required fewer moving parts, fewer offers and fewer resources. And I started prioritising systems over team.
It looks like this: ✔️ A Simple Model: One of the most overlooked “secrets” to an elegant business is simplicity. More offers, more work. I worked on refining my business model and offer suite to be simple. ✔️ Increased Leverage: I built offers that leverage my time by packaging my Intellectual Property into scalable offers that were divorced from my time (and didn’t require big team to run). ✔️ And Systems BEFORE Team: Rather than hiring FIRST, I worked to systemise as much of my business as possible, so that my time is now leveraged by processes, automations and tools instead of another set of hands.
Together, those three things, once achieved, are a little thing called Operational Elegance – and it has changed my (business) life. Operations doesn’t sound sexy. But truly, it is the thing that has set me free. I want other people to experience it, and it’s why I have dedicated my entire business mission since 2022 to help others achieve the same.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
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🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
In December last year I phased out my primary (only) offer in my business in the name of business model re-alignment. And, in many ways, I'm starting again. I'm in a messy creation phase right now. So, a few days ago, I started documenting the journey of re-building my business.
This podcast shares more of that process, including behind the scenes insights.
BRAND NEW! The Lifestyle Business School newsletter where I'll also be sharing how I do the work, test and experiment and inch forward step by step in my business.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
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🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
My Top 7 Tips for Building a High Profit, High Leverage and High Happy Business Model
26 Feb 2024
00:49:16
Here's 7 things I see holding business owners back from their goal to build a leveraged business model. This is based off seven years of experience and working with hundreds of online founders, and noticing patterns. I hope recognising these will help you to shortcut the process.
1️⃣ Time & the Hockey Stick Effect Building a leveraged business model takes MORE time upfront, and less time later on. 2️⃣ Misaligned Positioning Get clear on who your offer serves, and match what you do to their problem. 3️⃣ Too Many Offers At max, you need three offers - an audience offer, a core offer and an anchor offer. They should all complement and feed into each other. 4️⃣ Not Applying Scalable Traffic Strategies to a Scalable Business Model The traffic strategies that work for a 1:1 or service business model won't be enough when trying to sell a leveraged offer. More units to sell means that you need more eyeballs to see your offers. 5️⃣ Not Making ROI based investment decisions Once you have the offer sorted, learn the math involved to make ROI based decisions to invest wisely to grow. 6️⃣ Solving the Wrong Problem Knowing the problem, and solving the right one, will cut your journey in half (or more) 7️⃣ Product-Model-Founder Misalignment There is no right way of doing online business, only what is right for you. You need clarity on your endgame, and the model that fits you as the founder.
In Lifestyle Business School, we focus on a structured approach to building a leveraged, expertise-based business model - actively working to avoid these pitfalls to build an aligned model with structured strategy that is right for YOU. Join Lifestyle Business School at lifestylebusiness.school/join.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
BTS: The Six-Step Creative Process Behind $2m+ in Online Course Sales
20 Feb 2024
00:26:34
Ever wondered EXACTLY how I create digital courses?
The nitty gritty "I do this, then this, then THIS"?
I have been creating online courses now since 2018, and have learnt a LOT about what works and what doesn't when it comes to the "creative process".
When developing my very first digital course in 2018, I went to Bali for six weeks, wrote a 50,000 word manuscript in the final week because I had no idea what else to do and then came back to spend the next six months figuring out how to make it into a course that people would buy (more on that in this episode)!
I don't recommend that approach 😉
With more than $2 million in digital course sales now under my belt, my creative process has developed over time and in today's podcast episode I break down exactly how I do it now.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
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🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
Instagram Is Not Your Marketing Plan [PLEASE Do This Instead]
12 Feb 2024
00:40:01
“My launch failed”, she wrote to me one Sunday evening. Weird, I thought. I’d seen the funnel — it was good. So, I asked to dig into the stats. “What was your conversion rate?”, I asked. She stared at me blankly. “You know.. the percentage of people in the launch that bought?” Oh. There was six days of silence, and she emailed me back. “5.4%”. Well, I thought.. the launch didn’t fail. Actually, it converted GREAT. There just wasn’t enough traffic. It was EASY for me to see the issue. And, to objectively see where the opportunity was to improve. But, she couldn’t see it, and subjectively, in her mind it was a big fat flop. It’s kind of the industry’s fault that this sort of thing is a HUGE issue. We EXPECT fast success. Knock it out of the park wins in two seconds. And when it doesn’t work out like that? We scrap the WHOLE thing, and go and build something else from scratch. But, that is a story for a different day. For today? Let’s talk about HER, and how this scenario can be avoided with ONE thing. This scenario is common:
GREAT launch. HIGH conversion rate. But, low traffic, so it's perceived as a flop.
It is a very common and vicious cycle that occurs when someone decides to start trying to build a more leveraged business model, and it looks like this:
Person builds offer;
They promote it on social media to a small audience;
They launch it and due to very small registrations, perceive the WHOLE thing as a flop (it's not, the LAUNCH worked great) despite a high buy rate;
Even if they DO realise that it was just more traffic that was needed, they have NO idea how to get it;
So, they try to haphazardly invest in Meta ads, or pitch podcasts with crappy angle and poor pitch game so nothing works;
They launch again with the SAME amount of traffic as the first launch;
They get even smaller results because everyone bought the first time, and eventually they give up altogether.
I've seen the cycle too many times, and here's what I've realised.
There is ONE thing missing, and it's letting down their WHOLE game.
That one thing?
A simple, effective marketing plan in place to drive the amount of traffic they need to sell their scalable offers with (relative) EASE.
And that's what we'll be talking about in today's podcast episode.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
7 Counterintuitive Things I Am Doing to Grow My Business in 2024
05 Feb 2024
00:27:21
Wondering how I am thinking about business "growth" in 2024? The things I am focused on to build my version of the lifestyle business sweet spot? The actions I am taking that go against the grain of "traditional" business advice?
That's what I'm breaking down in today's podcast episode where I'll be sharing with you 7 counterintuitive things that I am doing to build my business in 2024.
Links and Resources Mentioned in Episode:
Episode 158: Our Podcast Makes Us $8,300 an Hour — Here’s How
Free Failed Payment SOP: Get the exact Standard Operating Procedure template we used to recoup failed payments in our online business.
BRAND New Deliver and Delight Course just added to Lifestyle Business School: Deliver and Delight is the FULL playbook for implementing stand out, streamlined delivery processes for any high or low touch course, program, coaching offer or mastermind. We hand you our done for you workflows, standard operating procedures and automations for the three phases of managing any online offer.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
Red Hot Testimonials: Collecting Money-Making, Business-Shaping Testimonials to Grow Your Business
29 Jan 2024
00:32:01
Testimonials are money-makers, plain and simple.
If you want to bulletproof your authority, shorten your sales cycle and give your buyers peace of mind that they are making the right decision, you NEED a process in your online business for collecting, distributing and SHOUTING YOUR TESTIMONIALS FROM THE ROOFTOPS.
Whether you're newer to business and wondering how to get social proof when you're just starting out, or your a seasoned business owner with people raving about you but no solid process for capturing all of that goodness, this is a must listen and business game changer.
Prefer to read? Click here, and we break it down in FULL blog post style in detail.
Links and Resources Mentioned in Episode:
Ep 162: Don’t Take It Personally: Inviting Frank, Fair Feedback from Your Clientele and Using It to Improve
Free Failed Payment SOP: Get the exact Standard Operating Procedure template we used to recoup failed payments in our online business.
BRAND New Deliver and Delight Course just added to Lifestyle Business School: Deliver and Delight is the FULL playbook for implementing stand out, streamlined delivery processes for any high or low touch course, program, coaching offer or mastermind. We hand you our done for you workflows, standard operating procedures and automations for the three phases of managing any online offer.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
Revealed: Our Full Back End Set Up Process For A Brand New Offer
22 Jan 2024
00:32:01
Curious EXACTLY how we went about setting up the back end of a brand new offer?
Not just the theory, but the here's-exactly-how-we-did-it nitty gritty?
Delivering with excellence is both art and science, and in today's podcast episode, we're breaking down exact how we have set up the back end of our membership, Lifestyle Business School.
Whether you are thinking about creating a new course, program or coaching offer, or you already have one and it's feeling a little scattered, we will share how to build or refine your back end infrastructure so you can deliver well, streamline your business operations to give your time back and provide you with the peace of mind that comes with knowing you are building intentionally and with excellence in mind.
PS Prefer to read? We break it down in full blog post style here.
Links and Resources Mentioned in Episode:
Free Failed Payment SOP: Get the exact Standard Operating Procedure template we used to recoup failed payments in our online business.
BRAND New Deliver and Delight Course just added to Lifestyle Business School: Deliver and Delight is the FULL playbook for implementing stand out, streamlined delivery processes for any high or low touch course, program, coaching offer or mastermind. We hand you our done for you workflows, standard operating procedures and automations for the three phases of managing any online offer.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
BTS: How We Recoup Up to $5,000 a Month in Failed Payments on Autopilot
15 Jan 2024
00:26:59
PSA — Sales revenue means nothing if you're pouring it into a leaky bucket.
In our business, we have between $2,000 and $5,000 a month in failed payments.
Lost revenue due to failed payments is a BIG deal in our industry; it's an not-often-spoken-about elephant on the online business room. Side note: I covered this in more detail back in this episode here.
The good news, though? Most of it can be recouped.
Episode 200: Missed Payments, Payment Plan Defaults and Cash Flow Crunches.. Let’s Talk About It
Free Failed Payment SOP: Get the exact Standard Operating Procedure template we used to recoup failed payments in our online business.
BRAND New Deliver and Delight Course just added to Lifestyle Business School: Deliver and Delight is the FULL playbook for implementing stand out, streamlined delivery processes for any high or low touch course, program, coaching offer or mastermind. We hand you our done for you workflows, standard operating procedures and automations for the three phases of managing any online offer.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
The Secret to Earning $500+ an Hour as an Online Business Owner
08 Jan 2024
00:24:00
Pre PS. Want to start the new year with CRYSTAL CLEAR CLARITY on your 2024 business and LIFE endgame? Join Lifestyle Business School now and get instant access to Dream and Design. It's included in Lifestyle Business School, and it has HUNDREDS of glowing reviews; I don't speak lightly when I say that completing this process in mid-2023 changed my business and my life for the better. Join here.
Did you end 2023 feeling a bit tired of watching other business owners make bank, fly private and spend their December in Bali, when you were sitting at your desk chugging your eighth coffee and wondering how the flip you were going to make it to the end of 2023 without a breakdown?
I mean, I've been there and I get it.
So, now that we've well and truly closed the book on last year, we have a whole shiny new year ahead of us to make a plan to do things differently.
In today's podcast episode, I am sharing with you the EXACT steps required to build a business model that will allow you to end THIS year doing things in a more leveraged way. The secret? Starting NOW.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
Shifting Tides: Five BIG Changes In the Online Marketing Space in 2024
01 Jan 2024
00:23:46
Pre PS. Want to start the new year with CRYSTAL CLEAR CLARITY on your 2024 business and LIFE endgame? Join Lifestyle Business School now and get instant access to Dream and Design. It's included in Lifestyle Business School, and it has HUNDREDS of glowing reviews; I don't speak lightly when I say that completing this process in mid-2023 changed my business and my life for the better. Join here.
It's a shiny new year! If there is one thing that I know for sure about the online marketing space, it is that things are changing FAST. Can you believe that just a year ago, no-one had really heard of or used AI? The times are a changin' - and fast.
With the calendar year now officially ending in a "4", it's likely that we're all starting to look forward to the year ahead. So, I want to share with you some of the big shifts I have noticed recently in the online marketing space - both in my OWN behaviour, and in consumer sentiment - and how I am thinking about it in my own offers as I look to the year ahead.
Maybe it will give you some inspiration for your OWN offers; and the way you intend to shape your 2024!
Let's dive in.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
Pre PS. Want to start the new year with CRYSTAL CLEAR CLARITY on your 2024 business and LIFE endgame? Join Lifestyle Business School now and get instant access to Dream and Design. It's included in Lifestyle Business School, and it has HUNDREDS of glowing reviews; I don't speak lightly when I say that completing this process in mid-2023 changed my business and my life for the better. Join here.
Do you feel like this year passed by in a blink? It feels like yesterday that I was tucking myself into bed at 8pm on New Years Eve (yes, 8pm).. and now here we are at the end of another shiny year.
Today's podcast episode will be released on Boxing Day, and I hope this finds you happy, well and rested.
This period between Christmas and New Years Ever is always a time for rest, reflection before ticking over of the calendar on 1 January has us all looking forward, so in today's podcast episode I want to share with you MY year that was, the things I've learnt and what I am taking into 2024.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
Grow Your Business and Free Your Time By Creating a Mini-Course in Just Six Weeks
18 Dec 2023
00:26:17
Let me guess: You love what you do, but you've spent this year stuck in an endless loop of busy-ness where you've found it tough to BREATHE, let alone truly escape your business for a minute and live your life.
That's where a mini-course comes in.
Whether you eventually want to create a FULL online course, you already have one or maybe you just want a more consistent and steady stream of leads into your coaching or expert business to free up some of your time and make more revenue, a mini-course is a great place to start.
By the end of today's podcast episode, I am sharing with you an easy-launch guide for creating an irresistible mini-course and getting it out there into the world in under 6-weeks so you can get started, finally cross it off your "to do" list and build a super valuable leveraged asset in your business to drive leads, supercharge your authority and divorce your value from your time.
In fact, that's exactly what 26 of our members inside of Lifestyle Business School have done in the past six weeks, and we're so proud of them! We'll share some of their courses (created from SCRATCH in just six weeks), and hopefully inspire you to do the same!
Let's get started!
PS Our Lifestyle Business School members have been working hard and have created their own mini-courses in just six weeks using our Create and Validate process! And, they have made them all available for YOU to register for for free! Browse and register for one or more (all kicking off in Jan) at https://www.lifestylebusiness.school/freecourses
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
If I Was Starting From Scratch, Here's How I'd Scale a Business to $1m.
11 Dec 2023
00:40:40
Wondering how to start and build an expertise-based online business NOW? Today, I'm going to spill the beans on EXACTLY how I would do it if I was starting from scratch TODAY.
The strategy, the how, the "what I'd do differently if I could do it again" - in today's podcast episode I am going to walk you through my full thought process, and how I have implemented much of this in my own business this year.
By the end, you'll have complete clarity on how to go about building your OWN expertise-based business based on timeless business strategy and what's working now.
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PS Our Lifestyle Business School members have been working hard and have created their own mini-courses in just six weeks using our Create and Validate process! And, they have made them all available for YOU to register for for free! Browse and register for one or more (all kicking off in Jan) at https://www.lifestylebusiness.school/freecourses
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
The intention of this business diagnostic is to help you to either audit your current business, or identify what you need to BUILD. Once you have all of the items in the audit built and optimised, you have the engine required for a sustainable, profitable and happy lifestyle business.
Listen to today's podcast episode, where we break the diagnostic down in detail.
There are five key areas covered in the diagnostic. Here is what each will assess:
Business Model: Whether you are set up with a leveraged model capable of achieving your version of the Lifestyle Business Sweet Spot;
Offer: Whether you have an irresistible leveraged offer that converts;
Leads: Whether you have a ready pool of high quality leads;
Sales: Whether you have high converting live launch and automated selling systems.
Delivery: Whether you have systemised and streamlined delivery processes for fulfilling your offers.
I recommend using this in your 2023/2024 planning process, to help you to identify the gaps and opportunities in your business.
Enjoy!
PS Side note? Lifestyle Business School doors are currently open. In the five weeks since we kicked off, we already have so many members taking BIG action. They are service providers, educators, online business owners like you. Want to do the same? Join us now, soak it all up and start 2024 strong. Click here to find out more.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
Let's talk about time; and specifically about the tool I use to save 10+ hours a week.
That tool? Is a project management system, specifically Clickup.
In today's episode, I unveil five key strategies I use to save over 10 hours a week with the project management system I have love heart eyes for.
And side note? You can get ALL of these inside of Operational Elegance, which is 99% off (originally, it sold for $20K) AND is bundled with Lifestyle Business School. Check it out here.
1. Our Task Management Process
The first thing I cannot live without? My task management process inside of Clickup, where I am able to document every recurring task and give my business a "skeleton" with EVERYTHING required to make it run.
I attached SOPs to each tasks so that it can be completed by ANYONE, and it has built for me a business engine that doesn't require ME to run it. Magical :magic_wand:
2. Our Productivity Process:
We've implemented a Productivity Process, which is used to make sure that I (and anyone else in the business) is ALWAYS focused on the right, MOST-needle moving one to three tasks.
3. Our Business Command Centre
Our Project Management system is set up to operate as our entire business command centre; or in other words? A centralized hub for standard operating procedures, curriculum, content, testimonials, and key resources.
4. Our Client and Lead CRM:
We have set up the MOST beautiful and seamless client relationship management and lead management system, where new leads and clients automatically pull into there without us needing to manually do it, every form, detail, note and interaction is documented in the one place.
5. Automations
Finally, we have systems and automations set up that "talk" to our project management system, and which allow me to action items WITHOUT needing either my own manual effort OR a team member.
Want this level of organisation and magic?
Inside Operational Elegance, we provide our entire backend template for project management, including detailed training on productivity processes and more.
This closes TODAY, and afterwards, you won't be able to purchase Operational Elegance AT ALL.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
Expectation v Reality: Recapping My 2023 Season of Monster Change
20 Nov 2023
00:43:42
Pre PS Our Black Friday deal is live. Get Operational Elegance bundled into Lifestyle Business School for the duration of your membership. This is a 99% saving on the original price of Operational Elegance (which was originally sold as Legacy for $20,000 in a high ticket format). Get it here.
Let me tell you: The way I THOUGHT this year would go, versus the way it went? WORLDS APART.
This week marks my birthday, and my business birthday, and it's always a time of reflection.
On the years gone by, what worked, what didn't and what I want to do next month, next year, next SEASON.
This year, I have grown as a person, as a mother and as a business owner.
It wasn't always easy - making big, courageous decisions never are - and it wasn't always fun. Growth, especially in self, is usually uncomfortable. But I'm ending this year feeling proud.
Of myself. Of this business, and the impact it continues to make. And more than anything? I feel excited for the future.. but in a more grounded way than ever before.
In this week's podcast episode, I'm recapping the year that was.. and what's coming next. The theme?
Expectation v Reality; because let me tell you that absolutely sums up 2023 for me.
My expectation in January vs where I'm sitting now?
WILDLY. DIFFERENT.
And, for the better.
Let's dive in.
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BLACK FRIDAY BUNDLE REMINDER: Right now? You can get:
Our Operational Elegance program (last offered for $20k);
Bundled with Lifestyle Business School (includes five programs totalling $8,800 in value, plus a community, upcoming template vault, private podcast and a free Kleq six month subscription worth $1,200 - total value $16,000).
For 99.9% off JUST the price of Operational Elegance alone.
In total, it's $36,000 worth of value (Operational Elegance + Lifestyle Business School). Click here to join.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
🏥 17 Metrics to Health Check the Vital Signs of Your Expert Business
13 Nov 2023
00:25:41
Wondering how to diagnose the health of your expert business? 🏥
Set and read the vital signs!
Vital signs are key Performance Indicators for each key area 👀
In today's podcast episode, we're breaking down 17 key metrics and KPIs to track in your business across three key areas.
Having clarity on these metrics is game-changing, because it gives you CONTROL over your business.
You are empowered because you know what is going wrong, and exactly how to fix it.
Or, what is working - and how to do more of it!
Later this week, we are hosting a free class called Operational Elegance, where we will break down these metrics in more detail and show you how you can track, report and improve on them to help you to make your business more efficient.
Who knew math could be so fun.. and freeing!
🖤 CEO/Top Level Metrics
CEO metrics will give you a clear picture of the overall health of your business - how much money you are making, how much you are keeping (profit), how much you are working to get it and how much of that work is needle-moving “genius zone” work. From there, you can measure your personal hourly rate, and you’ll have a baseline to improve.
Metrics to track:
Revenue
Personal Profit
Profit Margin
Hour Worked
Hours in Genius Zone
Hourly Rate
Fulfilment Rating
🖤 Marketing Metrics
Marketing metrics measure the HEALTH of your marketing and sales initiatives. If they’re unhealthy, it will show up in your CEO metrics a month or two later so it’s important to keep them well. In addition to the “qualitative” metrics above, focus also on metrics you can 100% control - being, quantatitve metrics like NUMBER of posts, NUMBER of podcast episodes and NUMBER of emails. You can’t always control the “outcome”, but you CAN control what you do.
Metrics to track:
Traffic
Leads
Organic Reach
Downloads
Actions
🖤 Delivery Metrics
Delivery metrics are the lifeblood of your business. If you aren’t delivering EXCEPTIONALLY well, your marketing won’t work long term (people talk, and unhappy students leave). Keep a pulse on client happiness and outcomes ALWAYS.
Metrics to track:
Retention
Renewals
Testimonials
Anon Feedback Rating
Results
Of course, these are just example metrics and the actual metric
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
Capacity, Cadence & Clarity: The Secret to More Freedom, Time and Calm
06 Nov 2023
00:37:10
Ready to reclaim five to ten hours of time, know with CRYSTAL CLEAR CLARITY what to work on next and feel certain that nothing will EVER get missed in your business?
You need Operational Elegance 😉
In today's podcast episode, I'm breaking down the three C's of operational elegance, which is the term I use to explain a business that has ditched "hot mess express" for systems, streamlined processes and structure that ultimately hands the founder their time back.
To recap, here's what they are, and why you need them.
1) Capacity: Capacity refers to creating space in your schedule by prioritising the most impactful activities in your business. It requires the following: a) Auditing and Categorising Your Time b) Optimising Your Time c) Leveraging your Time With Systems d) Leveraging Your Time With (LEAN!) Team
2) Clarity: Clarity refers to setting up clear metrics, benchmarks and data tracking to make intelligent decisions and forecasts in your business. a) Sales System Data b) Sales and Revenue Data c) Scorecards and KPIs
3) Cadence: Cadence is my fave, and refers to setting up rhythms for running both the "big picture" and day to day of your business through planning processes and project management a) Business Planning b) Project Management
Next week, we are running a free class called Operational Elegance where we will be sharing how we have installed the three C's into our business, with a revealing insight into our business back end. If you are ready to swap the hot mess express approach to running a business for real structure, systems and streamlined processes to set you free, do not miss this. To register, click here.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
🌈 How to Make Instagram FUN Again With Britt Worthington, The Social Britify
30 Oct 2023
00:36:03
Feeling like you need a five year bachelor degree in Marketing just to show up on Instagram?
In today's podcast episode, Britt Worthington from The Social Britify (@thesocialbritify) is back to help you escape Instagram post-paralysis and get the visibility, attention and leads your business needs with a simple formula for reverse-engineering your content strategy (and finally stop overthinking it).
She's on a mission to make Instagram fun again, and those vibes are CONTAGIOUS. I have personally taken some of her approach into my Instagram strategy recently, and my engagement has never been higher.
Here's a few of the things we cover:
Why everyone is over the standard advice on Instagram, and how it is stopping people from showing up at all;
Why content pillars are the worst approach to planning your Instagram content, and what to do instead;
The "top down" approach to planning your Instagram content, and how to map out concepts that align with your goals;
The importance of leaning into your own strengths and preferences when it comes to choosing the vehicle for your Instagram posts;
How to start seamlessly creating authentic, genuine and impactful content that gets you in front of the right people;
HOW IT MAKE IT ALL FUN!
Britt is also hosting an anti-masterclass this week (it's a masterclass, but with none of the boring bits) called "How to Make Instagram Fun Again." To register (I'll be there with BELLS on), head to https://thesocialbritify.txfunnel.com/registerhere
PPS Doors to Lifestyle Business School are always open, this is the complete Operating System for building (or re-building) an expertise-based online business to the Lifestyle Business Sweet Spot. Our steadfast view? The earlier you join, the BETTER the deal you get and for those joining right now - you are in for a treat, because you will get access to something HUGE coming next month at the current foundation rate. To join Lifestyle Business School, go to
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
7 Ways to Make Consistent Income Without Burning Out
23 Oct 2023
00:36:15
The NUMBER ONE problem online business owners want solved?
"How do I make consistent income WITHOUT burning out? 🤔
How do I know?
I surveyed 750 people recently, and after running the results through Chat GPT; it TOLD me that this was the top problem by a long shot.
So! In today's podcast episode, I am sharing with you 7 ways to build a business that gives you consistent, steady income without sacrificing the values you started it for in the first place (like more time, freedom and happiness).
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
Lifestyle Business School is officially here! 🎉 This is a complete business operating system ⚙️ for building an expertise-based online business to the lifestyle business sweet spot.
Here's the catch... It’s a different offer to anything I‘ve created before.
After our podcast episode this week showing you a sneak peek behind the scenes at our brand new offer, I thought some of you may be wondering WHY.
So in today's BONUS podcast episode I'm going to spill the beans on why I decided to create a membership..
Here's that we cover:
✔️ Reason 1: Free Communities Suck
✔️ Reason 2: I'm Realistic About The Journey
✔️ Reason 3: Finding People with a Common Endgame Matters
✔️ Reason 4: This is Truly a One-Stop Shop
✔️ Reason 5: This Will Not be a Vanity Launch
✔️ Reason 6: I Can Build This Up Over Time
Lifestyle Business School FOUNDATION opening is on until Tuesday. We're currently offering very special pricing and some epic launch bonuses, including a six week sprint and the opportunity for us to promote you! To join us before Tues, head to: lifestylebusiness.school
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
Introducing Lifestyle Business School ⚙️ Nitty Gritty BTS and Sneak Peek Inside 👀
16 Oct 2023
00:47:09
We've launched a BRAND new offer! Lifestyle Business School is officially here, and this podcast episode is a sneak peen behind the scenes at the offer, the "why" behind it aaaand everything you might be wondering about our pivot, the program and whether it's for YOU!
Peek the sales page here, and register for the free masterclass where we break down the full lifestyle business operating system here.
➡️ Lifestyle Business School is currently OPEN for FOUNDATION MEMBERS with special pricing and suuuuper special bonuses (including a six week LIVE sprint, $1,200 in free software (not kidding) and more.
Any questions about Lifestyle Business School that I HAVEN'T covered in this podcast episode? Ask here!
In today's podcast episode, I cover:
Why I Created Lifestyle Business School
My Mission and Vision, and How Lifestyle Business Fits Into It
How This Offer Was Created
Who Lifestyle Business School Is For
Why It's For BOTH Ends of the Experience Spectrum
Why a Membership
The Included Curriculum
The Roadmap Style of the Program
My Future Vision
And much MORE!
I'm BEYOND excited to get this offer out into the world. There is nothing like it on the market, I hope to see you inside.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
📈 Why Compounding is the Secret to a Freedom-Based Business
11 Sep 2023
00:30:27
Let's talk about the power of compound interest in ALL areas of your life - and especially, for those seeking a freedom-based business that leverages and divorces their time from their value.
Compounding is a financial concept that involves earning returns not only on the initial (monetary) investment but also on the accumulated (monetary) interest or gains over time.
Example: Let's say you invest $10,000 today, and each year you earn 10% interest.
In year one, your total earnings is $1,000 on your initial investment, for a total of $11,000.
But by year TEN? Your original sum has compounded because each year, you have earned interest on not only the original $10,000 but ALSO on the 10% interest each year.
Your investment has snowballed to $27,000(ish) and the MAJORITY of that is made up of the interest earned from the original investment.
They say compounding is the eighth wonder of the world, and there's no wonder why.
In today's podcast episode, we're applying the concept of compounding to each of the building blocks required for a wildly profitable, time leveraged online business, and how you can use it to create a genuinely freedom-based business (if you are willing to do the work up front).
SIDE NOTE -- Our Four Week Business Model Mini-Program kicks off TODAY! If you aren't registered yet, there is still time. We will be talking about concepts like this, and what it takes to build a freedom-based business that gives you time, freedom and happiness in spades (but that doesn't sugarcoat what it takes to get there). Sound like your jam?
When you do, you'll get access to our free community too - where we can continue the conversation on this podcast!
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
Which Expert "Type" Are You, And Are You Building the Right Model for Your Type?
04 Sep 2023
00:28:51
PRE PS. Dream and Design - our 100% free (this one time) four week business model program for those who want to design or redesign a clear and compelling vision for an expertise-based online business that feels wildly aligned. We kick off NEXT WEEK on September 12th - register here, join the 1,500 already registered!
❌ Not all expertise-based businesses are built the same.
First, though, let me define what I mean by expert business: It's a leveraged expertise-based online business that can be defined broadly as a model in which you are packaging up your Intellectual Property into something leveraged and scalable.
They are, in my opinion, the MOST leveraged and profitable model on the internet.
Here's the disconnect, though.
Not all expertise-based business models are built the SAME.
And there are, sadly, too many people coming into the industry lured in by time, freedom and happiness who are unwittingly building a fatal flaw into their model from the outset - they are building the wrong model for THEM.
When someone wants to move into online education, there are many ways that you can structure it. Getting this wrong for the TYPE of "expert" you are is a fatal flaw, and it is the reason that many people who COULD be making a living doing what they love end up exiting the industry because it doesn't work for them.
It's not that the model is broken, or that THEY are broken - it's that they built an unaligned model that was NEVER going to suit the type of "expert" they are in the first place.
In today's podcast episode, I am sharing a simple framework to help you to know:
Which TYPE of expert you are; and
Based on that, the model of expertise-based online business that is best suited to you.
Let's get into it!
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
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🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
Designing Your WILDLY ALIGNED Expert Business: Here's What It Takes
28 Aug 2023
00:38:50
PRE PS. BIG NEWS! I'm launching my upcoming program for FREE (for now!)
It's called Dream and Design - it is for current and aspiring expertise-based online business owners who want to design or redesign a clear and compelling vision of an online business that achieves their version of the Lifestyle Business Sweet Spot.
Register here to take a step closer to YOUR Lifestyle Business Sweet Spot.
Let's get straight into it.
A sustainable lifestyle business requires wild alignment.
Here's seven types of alignment to focus on to achieve just that:
Hint: We'll be covering most of these in Dream and Design (register here if you haven't yet!)
✔️ Business Model Alignment ✔️ Passion Alignment ✔️ Authority Alignment ✔️ Offer Alignment ✔️ Time Alignment ✔️ Endgame Alignment ✔️ Expectation Alignment ✔️ And MORE!
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.
Five “Not-Money” Goals to Obsess Over For a Simple, Sustainable Lifestyle Business
21 Aug 2023
00:41:04
THE "YOU'RE NOT SUCCESSFUL IF YOU'RE NOT MAKING A MILLION DOLLARS IN TWO SECONDS" RHETORIC NEEDS TO STAAAAHP.
Like, right now. The comparison-itis on the online space is RIFE right now -- which is totally fine if it was a healthy comparison of someone a few steps ahead with a realistic backstory, giving an honest account of their business journey.
It's NOT fine, however, when we're all starting to hold ourselves up to an "ideal" of million dollar years, million dollar launches and million dollar offers in two seconds.
The Australian Consumer Commission has a word for this type of behaviour in real life:
It's called Misleading and Deceptive Conduct.
And, it's highly illegal.
And yet, it seems that online, the "rules" don't apply.
Business "backstories" get blurred, "success" timelines get smudged and revenue figures get "creatively inflated" in order to sell a formula for online business success; and usually, one that generously sugarcoats the work, effort, time and sacrifice required to create something great.
The result?
We're all drowning in a puddle of not-enoughness. Wondering why we aren't "there" yet, what's wrong with us and diminishing the value of the hard work and small, steadily compounding wins that are the building blocks to sustainable success.
It's time to be much more honest about the journey of online business.
And instead to focus on YOUR journey, and building a business and a life that feels good for you - brick, by brick, by brick.
It's not sexy to say that it takes time, but on the flip side I think having awareness of that actually helps in enjoying the journey somewhat.
In today's podcast episode, we are ditching the "make six figures in six seconds" goal and instead, I'm am sharing 5 not-money goals to focus on as you start or scale your expertise-based online business.
Let's go!
Side note? I have a very special FREE invitation for you 💌
If you'd like to see more of my journey, I'd love for you to join my broadcast channel on Instagram - BTS of a Business Model Pivot: Finding My Lifestyle Business Sweet Spot! To get all of the juicy, raw, behind the scenes intel, click here and join us.
👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.
Want more?
📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.
🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.
🎓Join Lifestyle Business School: Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.