Are your top performers actually holding back your organization's growth?

Today on Leveraging Thought Leadership, Peter Winick talks with Eduardo Briceño, global keynote speaker, CEO of Growth.How, and author of "The Performance Paradox". Eduardo is one of the leading voices on growth mindset in organizations, building on 16+ years of work with Carol Dweck as co-founder of Mindset Works and two TEDx talks that have each passed 4 million views. Together, they unpack how leaders and companies can move beyond one-off inspiration and build true learning cultures that deliver sustained performance.

Eduardo explains his core framework: the Learning Zone and the Performance Zone. Most organizations live almost entirely in performance mode—chasing metrics, staying "on," and delivering results. He shows why that approach quietly caps growth, and how deliberately creating Learning Zone time is the unlock for innovation, resilience, and long-term excellence.

You'll hear how he designs keynotes and workshops like a master teacher, not a showman. Eduardo starts with clear learning objectives, then engineers experiences that shift how leaders think, behave, and make decisions. It's not about delivering a great "show"; it's about making sure people leave seeing their work differently and ready to act.

Eduardo and Peter also explore what it really takes to build a growth-mindset culture at scale. They talk about partnering with organizations over time, embedding the ideas from The Performance Paradox into leadership programs, talent systems, and everyday language. Eduardo shares why well-intentioned "growth" initiatives often backfire—and how to avoid the hidden traps that send mixed signals to your people.

Finally, they look at impact. Eduardo discusses how he went from frameworks to a major Penguin Random House book, how he gathered more than 100 real-world stories to bring his ideas to life, and why he's now focused on working longitudinally with clients instead of just doing single events. For CEOs and senior leaders, this conversation is a playbook for turning your organization into a place where people are both learning faster and performing better.

Three Key Takeaways:

• Always-on performance quietly caps growth; organizations need deliberate time and space for the Learning Zone, not just the Performance Zone.

• "Growth mindset" only works when it's operationalized—through concrete systems, habits, and experiences that teach people how to learn and improve, not just that they can.

• The biggest impact comes from embedding these ideas into leadership programs, talent systems, and culture over time—not from one-off keynotes or events.

If this episode reshaped how you think about performance and the Learning Zone, your next stop should be our conversation with Phil Geldart on Unlocking Human Potential. Both episodes tackle the same core challenge—how to move beyond "always on" performance and build a culture where learning, experimentation, and behavior change are baked into the way work gets done. Eduardo gives you the strategic lens and language (Learning vs. Performance Zone, growth mindset in action); Phil dives into how to design experiential learning that actually sticks and changes what people do on Monday morning. Listen to both and you'll walk away with a playbook that connects big ideas about learning culture to concrete tools for driving performance across your organization.

What if every hard-earned lesson in your business came with a simple mandate: how dare you do nothing with what's been given to you?

In this episode, Bill Sherman talks with serial entrepreneur and systems strategist Apple Levy, author of "The Apple Effect". Apple has spent decades in construction, manufacturing, home flipping, and retail. She combines operational grit with financial discipline to help entrepreneurs stop firefighting and start scaling with intention. Her core belief is simple and provocative: if you know something that works, you have a duty to share it.

Apple walks through how she turned years of wins and failures into a repeatable framework for growth. She explains why she began capturing notes, call recordings, and data from every client, and how that archive became The Apple Effect—a practical playbook for owners running businesses from $1M to $40M in revenue. The book distills what actually moves margin, cash flow, and culture, and she uses it as the backbone for her firm, Obsidian Thorne, when helping companies scale.

You'll hear the real problems that keep owners up at night. Not just cash flow and margin, but rework that kills profit, weak follow-up on sales, and the emotional landmine of hiring family you can't hold accountable. Apple shows how to move from "leading by personality" to "leading by systems," so the process becomes the bad cop—not you. That shift frees leaders to exit someday, build a legacy, or simply step out of daily chaos.

Apple and Bill also explore the mindset required to grow. Apple challenges entrepreneurs to ask, "How badly do I want this?" and to accept that scaling may mean dismantling what no longer serves the business—including long-standing people, habits, and assumptions. She shares how she applies her own advice inside Obsidian Thorne, using automation, hiring a business development lead early, and treating every pain point in her firm as data she can use to better serve clients.

Finally, Apple looks ahead. She talks about taking her message to bigger stages—through construction trade shows like Build Expo, her growing calendar of workshops, and future events she plans to host herself. She's already filling the next scratch pad with insights for future books and building a team of people who share her attitude: hungry, accountable, and obsessed with helping entrepreneurs go from $1M to $10M and beyond.

If you're an owner who's tired of firefighting, wrestling with family in the business, or worried about what you're leaving to the next generation, this conversation—and The Apple Effect—offers both a wake-up call and a roadmap.

Three Key Takeaways:

• Systemize your expertise. Turning real-world lessons into a documented framework is the foundation for scaling any business.

• Measure what matters. KPIs and process discipline reduce rework, protect margin, and move the company out of constant firefighting.

• Use your book as a strategic tool. A well-structured book can double as a thought leadership platform and an operating guide for clients and teams.

If this episode has you thinking about systems, scale, and getting out of firefighting, the next step is to focus on your leaders. Pair this conversation with the episode "Scaling Leadership: Making Coaching Accessible at Every Level" with Kristin Lytle and you'll see the other side of the equation: how to build repeatable, scalable ways to grow people, not just processes.

Both episodes explore how to move from one-off heroics to structured, repeatable solutions—whether that's tightening operations and KPIs, or creating blended coaching and learning programs that reach leaders at every level. Listen to them together and you'll walk away with a more complete roadmap: how to systemize the business and build a culture of high integrity, accountability, and leadership growth across the organization.

What happens when a storyteller from Microsoft turns her lens on the women shaping technology's past, present, and future?

Today on Leveraging Thought Leadership, Peter Winick sits down with Miri Rodriguez, CEO of Empressa AI, best-selling author, storyteller at Microsoft, and co-author of "The Women of Microsoft" (Wiley). Miri reveals how a simple Teams message from a colleague in Poland sparked a global collaboration — uniting 50 women from across cultures, career levels, and disciplines to tell their stories of innovation, resilience, and purpose.

Miri's thought leadership centers on mission-driven storytelling — using narrative as a strategic tool for inclusion and brand love. She shares how metrics like "brand love" go beyond data to measure emotional impact, connection, and loyalty. Her goal isn't just to celebrate women at Microsoft, but to ensure their contributions are recorded in the technological history being written right now.

She challenges leaders to think beyond traditional boundaries of thought leadership inside corporations. For Miri, there's no dividing line between personal purpose and professional platform — every story she tells aligns with her mission to empower women's voices. Her journey demonstrates how clarity of purpose can attract the right opportunities and how a clear mission can transform your work into a force multiplier.

This conversation is a masterclass in how to use storytelling as strategy — to inspire action, build communities, and leave a lasting mark on the narrative of innovation.

Three Key Takeaways:

• Mission-driven storytelling creates lasting impact — when your message aligns with a clear purpose, it naturally attracts opportunities and amplifies your influence.

• Emotional connection is a powerful metric — concepts like "brand love" show that loyalty and inspiration can be measured through human connection, not just numbers.

• Authentic voices shape the future — sharing real stories, especially from underrepresented groups, ensures that innovation and progress include every perspective.

If you were struck by the power of storytelling, emotional connection, and mission-driven leadership in this episode, the conversation with Jenna Fisher will take you deeper into those same themes in a corporate leadership setting. In her interview, you'll hear how she interviewed dozens of women leaders to uncover the real barriers and strategies for rising to the top, even when the rules seem stacked against you. Listen next to discover how to merge narrative, metrics, and career strategy into a playbook for women (and all leaders) to advance influence, voice, and impact.

Listen now: "Women in Corporate Leadership"

In this episode of the Thought Leadership Leverage podcast, host Peter Winick chats with Minette Norman, an author, keynote speaker, and leadership consultant with decades of experience leading global technical teams in the software industry.

Minette shares her journey from a stellar tech career to becoming an influential voice in inclusive leadership, psychological safety, and collaborative teams. Despite her success in tech, she realized many leaders were ill-prepared for their roles. As she advanced, the lack of proper leadership training became evident, and she often found herself and others navigating leadership by trial and error. When faced with a manager who didn't appreciate her contributions, she chose to leave and focus on helping others become better leaders through her books, speaking engagements, and consulting.

Minette emphasizes the need for better leadership training and creating pathways for individual contributors to advance without necessarily moving into leadership roles. She discusses the importance of learning from poor leadership examples and using those experiences as lessons on what not to do.

Minette's consulting work often begins with addressing issues of inclusivity within companies. She recalls working with a company where women felt they lacked opportunities for advancement and were often relegated to note-taking roles in meetings. By promoting inclusive meeting practices, she helped shift the company culture.

Her approach to consulting varies but always centers around inclusion, psychological safety, and creating environments where diverse teams can thrive. She notes that while psychological safety is now a buzzword, understanding its importance isn't enough. There's a need for practical guidance, which led her and Karolin Helbig to write "The Psychological Safety Playbook," providing actionable steps to foster safe spaces at work.

Minette's latest book, "The Boldly Inclusive Leader," serves as both a resource and a calling card, drawing new clients who want to bring her expertise into their organizations.

Welcome to another dynamic episode of the Thought Leadership Leverage podcast with your host, Bill Sherman. Today, we delve into the heart of innovation with two distinguished guests: Peter Boatwright, Professor of Marketing at the Tepper School of Business, and Jonathan Cagan, the Coulter Head and Lab Professor of Mechanical Engineering at Carnegie Mellon University. These experts have spent their careers studying and teaching the innovation process and now share their groundbreaking insights with us.

Peter and Jon are the co-authors of "Managing the Unmanageable: 13 Tips for Building and Leading a Successful Innovation Team." Their book tackles the often chaotic realm of product and service innovation within organizations. They discuss the essential question: What does it mean to manage the unmanageable? Drawing from extensive research, they reveal how to embrace the chaos of innovation and transform it into productive progress.

One captivating study highlighted in the episode involved replacing an engineer with a manager on a design team. The manager, focusing solely on communication and problem-solving processes, led to a fivefold increase in productivity compared to unmanaged teams. This experiment underscores the profound impact of managing the innovation process rather than directly engaging in it.

The conversation explores the delicate balance between continuous exploration and decisive action. Peter and Jon stress that while endless discovery is tempting, knowing when to optimize and move forward is crucial. They draw from their classroom experiences and corporate collaborations to illustrate how theoretical principles can be effectively applied in real-world scenarios.

As professors, Peter and Jon have the unique advantage of using their classrooms as innovation laboratories, blending academic rigor with practical challenges from corporate partners. This intersection of theory and application equips their students with robust, repeatable frameworks for tackling real-world problems.

The discussion then turns to the future. Jon is deeply interested in the role of Artificial Intelligence in enhancing team dynamics. He envisions AI agents that can monitor team conversations in real-time, offering nudges and suggestions to keep teams aligned and productive. Early results suggest that AI could match or even surpass human managers in this role.

Peter, on the other hand, is focused on the practical application of their principles. He's keen to see how organizations digest, use, and implement the insights from their book, continually exploring the next big questions in innovation management.

Join us for this enlightening episode packed with actionable insights and revolutionary ideas that promise to transform your approach to managing innovation.

In this engaging episode of Thought Leadership Leverage, host Bill Sherman converses with Sean Stewart, an executive coach, keynote speaker, and historical leadership expert at Past Forward Talks. Sean's journey from maritime historian and archaeologist to thought leadership is both fascinating and insightful, providing a fresh perspective on how objects can help us gain clarity and insight into our problems and leadership challenges.

Sean recounts how his background in maritime history and archaeology led him to realize the profound impact that objects can have on people. He noticed that individuals often become overly focused on their internal struggles, losing perspective. Objects, he found, can help externalize these problems, allowing people to step outside their heads and view their issues more objectively. This shift in perspective is crucial for effective problem-solving and leadership.

Delving into the art of interpretation, Sean explains that as a historian or archaeologist, one seeks meaning in objects by placing them within a historical context. He has adapted this skill to the modern world, using objects to help leaders and teams connect with their stories and challenges. For instance, he describes using an ancient sculpture of a small stylized horse to illustrate how simple, straightforward objects can serve as powerful reminders of lessons learned and goals set, helping people avoid getting lost in their thoughts during difficult times.

A turning point in Sean's career was a visit to a 5th-century Byzantine church, where he encountered a broken mosaic of a laurel wreath—a symbol of victory. This experience led him to question what true victory means in the context of conflicts and disagreements. He realized that many battles are fought for the sake of fighting, rather than for meaningful outcomes. This insight became the foundation of his coaching method, which encourages leaders to focus on their overarching goals rather than petty disputes.

To get his message out, Sean emphasizes the importance of starting small and simple. He suggests giving brief presentations to large audiences, using a single object to illustrate his points. This approach not only captures attention but also makes complex ideas more accessible and relatable.

Sean is currently working on a book that explores leadership through objects, showing the merits and opportunities of this approach. The book begins by laying a foundation of ethics and morality, which Sean believes are essential for effective leadership. It then moves on to practical techniques for using objects to tell stories and reinforce lessons.

For those interested in incorporating objects into their work, Sean offers practical advice: start by selecting four random, unconnected objects and creating a story about life in the early 2000s. This exercise trains the mind to see connections between objects and the people who interact with them, developing a keen sense of interpretation and storytelling. By repeating this exercise with different objects and themes, one can quickly master this technique.

Join us for this episode of Thought Leadership Leverage to gain actionable insights and innovative approaches to leadership from Sean Stewart.

Three Key Takeaways:

• Externalizing Problems through Objects: Sean Stewart emphasizes the power of using objects to help individuals externalize their problems. By focusing on an object, people can gain a fresh perspective, allowing them to step outside their heads and view their issues more objectively.

• Historical Interpretation for Modern Leadership: Drawing from his background as a historian and archaeologist, Sean demonstrates how interpreting objects within their historical context can offer valuable insights for modern leadership. This method helps leaders connect with their stories and challenges, providing clarity and direction.

• Practical Techniques for Leadership Development: Sean's innovative approach includes practical exercises, such as creating stories with random objects to develop interpretation and storytelling skills. His upcoming book will further explore leadership through objects, emphasizing the importance of ethics and morality, and providing techniques for using objects to reinforce leadership lessons.

Sean presents a unique and interesting approach to leadership, if you are wondering if your leadership is as interesting take a moment to read this article by Peter Winick.

In this episode of Thought Leadership Leverage, host Peter Winick sits down with Jason Lavender, the co-founder and CEO of Electives. Jason's career journey is anything but linear. He started as an actuary, transitioned into strategy consulting, and eventually found his entrepreneurial spirit while working closely with innovators. A serendipitous six-week improv class, gifted by his wife, fueled his passion for creativity and human connection, shaping his unique career path.

Jason founded Electives to revolutionize corporate training. Frustrated by ineffective, impersonal training videos, he envisioned a platform offering live, virtual, and interactive learning. Electives aims to make high-quality, engaging training accessible and redefine who can teach in the corporate world. By recruiting experts from diverse fields—FBI agents, astronauts, professors, and executives—they provide a rich library of curated content, solving real problems without the need for months of searching.

Electives offers two training models: Private classes tailored to a company's culture and Electives Membership, allowing employees to choose live classes from a broad selection. This dual approach addresses both team-wide issues and individual development needs. Electives also simplifies the procurement process, handling all logistics and payments, thus eliminating administrative headaches for both clients and instructors.

Looking ahead, Jason is excited about integrating AI to match business objectives with the necessary skills and corresponding courses, further enhancing the impact and efficiency of Electives.

In this episode of the Thought Leadership Leverage podcast, host Peter Winick welcomes Sohee Jun, a premier leadership coach, mindset expert, corporate leadership facilitator, speaker, and  best-selling author of "Mommytracked: How to Take Authentic Risks and Find Success On Your Terms" and her latest release, "The Aligned Mindset: Secrets of High-Achieving Women for Navigating Work and Life." Sohee shares insights from her journey, highlighting the importance of following one's energy to make a significant impact. Moving from a six-year-old immigrant integrating into a new culture to a leader in organizational psychology, she has always prioritized connection and people. Her extensive career includes working with leaders on strategy, culture, and employee engagement.

After 15 years in corporate roles, Sohee ventured into independent consulting. The transition was challenging, requiring her to juggle multiple roles and iterate constantly. She  emphasizes the need to discover one's strengths and delegate other tasks to maintain focus and impact. Initially, she said yes to everything, leading to burnout. Over time, she learned to  prioritize quality over quantity, becoming intentional with her time and efforts.

Sohee also discusses the importance of expanding beyond one's initial network and maintaining consistent marketing efforts. She stresses the need to be courageous in saying no to misaligned opportunities to prevent falling into a cycle of overwork and dissatisfaction. On pricing, Sohee advocates for openness and transparency, leveraging her insider knowledge to stay competitive and fair in the market.

Three Key Takeaways:

• Follow Your Energy for Impact: Sohee emphasizes the importance of following where you have the most energy and impact. This approach has guided her journey from a young immigrant to a successful leader in organizational psychology, and later, to an independent consultant.

• Quality Over Quantity: Initially overwhelmed by saying yes to everything, Sohee learned to prioritize quality. She now focuses on intentional time management and selecting projects that align with her values and strengths, highlighting the importance of saying no to maintain balance and prevent burnout.

• Consistent Marketing and Networking: Sohee underscores the necessity of reaching beyond one's initial network and maintaining consistent marketing efforts. She advises that expanding your reach and staying engaged with your audience is crucial for sustainable business growth.

If you're a new consultant or thinking about breaking out on your own, take a few minutes to watch this video from Peter Winick on How to Use Thought Leadership to Grow Your Business.

Bill Sherman hosts Cobe Williams, a pioneer in violence prevention. Cobe shares his journey from personal redemption to global impact. As Director of US Programs for Cure Violence Global, he uses epidemic control methods to halt violence in communities. His story is a powerful testament to transformation and hope.

Cobe's defining moment came in court, in restraints, when he embraced his son after a year and a half. This emotional reunion catalyzed his resolve to change his life and be there for his family. Today, Cobe leads violence prevention programs worldwide, from Chicago to Africa, transforming communities and inspiring  change.

With almost two decades in the field, Cobe began as a "Violence Interrupter," mediating conflicts in his neighborhood. His  approach is deeply relational, meeting people where they are, and spreading the message that disagreements don't have to escalate to violence. His work involves intense listening, strategic  mediation, and leveraging community relationships to prevent retaliation and promote peace.

Cobe also discusses his upcoming book, "Interrupting Violence: One Man's Journey to Heal the Streets and Redeem Himself," co-authored with Josh Gryniewicz. The book aims to inspire others by sharing Cobe's personal journey and the lessons he's learned in violence prevention.

Cure Violence Global's success attracts mayors, health  departments, and private funders seeking proven methods to reduce violence. Cobe emphasizes the importance of community credibility and relationship-building in their programs, ensuring local leaders are respected and effective.

Through his story, Cobe hopes to show that it's never too late to change, and redemption is possible for everyone. His work and message aim to foster understanding, reduce judgment, and inspire others to share their stories and seek help.


Three Key Takeaways:

• Transformative Power of Personal Redemption: Cobe Williams' journey from a courtroom revelation to leading global violence prevention efforts illustrates how personal transformation can drive impactful change. His story emphasizes that it's never too late to change and that redemption is possible for everyone.

• Community-Centric Violence Prevention: Cure Violence Global's approach leverages deep community relationships and epidemic control methods to interrupt and prevent violence. By training and supporting local leaders who are respected and credible within their communities, the program effectively reduces shootings and killings.

• Inspiring Others Through Storytelling: Cobe's upcoming book, "Interrupting Violence: One Man's Journey to Heal the Streets and Redeem Himself," aims to motivate and inspire others. By sharing his personal experiences and the challenges he faced, he hopes to encourage people to understand the roots of violence, reduce judgment, and inspire others to seek help and share their stories.

In this episode of the Thought Leadership Leverage podcast, host Bill Sherman chats with Karen Wright Gordon, CEO of 5 Dynamics, about revolutionizing organizational performance.

Karen explains their unique assessment, a product of Mike Sturm's pioneering research. This tool, while not the company's sole focus, is integral to their methodology. It reveals individual preferences in project phases, enhancing productivity by aligning tasks with personal strengths.

Karen elaborates on the five phases: Ideation, Alignment, Planning, Execution, and Evaluation. Each person has phases where they excel and others that drain them. Their assessment helps identify these preferences, fostering a more efficient and satisfying workflow.

Karen's journey with 5 Dynamics began when she encountered Mike Sturm at a Women's Presidents Organization meeting. Despite her company's success, she felt unfulfilled. Mike's insights resonated with her, leading her to acquire and further develop his IP, making it accessible and practical for businesses.

Karen's vision transcends merely improving performance; she aims to democratize coaching and transform organizational cultures. By focusing on creating a unique lane rather than competing with others, she emphasizes the importance of having Champions—advocates who believe in and spread the methodology.

Karen also shares how their methodology has surprised them with its versatile applications, from the corporate world to academia and healthcare. Studies have shown improvements in teamwork, satisfaction, and overall performance when using the 5 Dynamics framework.

To keep the work fresh and vital, Karen collaborates with a diverse team, including a young neuroscientist and a seasoned chief revenue officer. This diversity ensures a broad reach and rich perspectives in their thought leadership efforts.

Karen feels a profound responsibility to honor Mike Sturm's legacy. Continuing his work and seeing its impact on people's lives keeps her inspired and driven.

Three Key Takeaways:

• Leveraging Personal Preferences: The 5 Dynamics assessment identifies individual preferences in project phases, enhancing productivity by aligning tasks with personal strengths.

• Creating a Unique Path: Karen emphasizes the importance of not just competing but creating a new lane, focusing on democratizing coaching and transforming organizational cultures.

• Honoring Legacy and Innovation: Karen's dedication to Mike Stern's legacy drives her to keep the work impactful and fresh, collaborating with a diverse team to reach wider audiences and bring new perspectives.

In this episode of the Thought Leadership Leverage podcast, host Bill Sherman sits down with Judy Wilkins Smith, an executive coach and trainer specializing in Systemic Constellation Work. Judy has recently released her second book, "The Hidden Power in Your DNA: How to Use Genealogy to Explore Ancestral Patterns & Transform Your Life." Dive in as she shares insights from her transformative journey and groundbreaking work.

"Decoding Your Emotional Blueprint," emerged from personal tragedy. After losing her father, she turned to writing to channel her emotions. Her background in award-winning poetry helped her craft a powerful narrative that connects deeply with readers.  That ability to connect and evoke emotion can be seen in Judy's Systemic Constellation Work. Bringing hidden patterns to light by Using 3D tools like paper and props, she helps clients visualize and understand their obstacles. This method allows for a tangible shift in perception and strategy.

Judy talks about the humble journey of becoming the biggest version of oneself. It's about taking full responsibility for personal growth and inviting others to join the adventure. She emphasizes the importance of growth feeling like play rather than a burden. She uses these same ideals when helping clients see the biggest versions of themselves. In her coaching Judy prefers inviting clients to explore their potential rather than pushing them. She's keenly aware of hesitation, understanding it as a form of self-protection that can be transformed into a strength.

Judy reflects on her own journey with undervaluing her work. Coming from a culture that shies away from ambition, she  struggled with Imposter Syndrome. Her growth involved recognizing her worth and pushing past those limiting beliefs.

Judy discusses her "Head, Heart, and Gut" framework, which combats negative self-talk and aligns these three powerful centers to manifest success. When your heart, head, and gut are in sync, you unlock your full potential.

Looking ahead, Judy sees the need for leaders who inspire rather than push. She emphasizes moving beyond victimhood, using personal challenges as a catalyst for remarkable achievements.

Three Key Takeaways:

• Transformative Power of Ancestral Patterns: Judy Wilkins Smith's
work with Systemic Constellation reveals how understanding and
addressing ancestral patterns can transform lives. Her books,
"Decoding Your Emotional Blueprint" and "The Hidden Power in Your DNA," explore how genealogy and systemic work can uncover hidden influences and provide pathways to personal growth.

• Aligning Head, Heart, and Gut: Judy emphasizes the importance of aligning one's head, heart, and gut. By overcoming negative self-talk and ensuring these three elements work together, individuals can achieve conscious manifestation and unlock their full potential. This alignment is crucial for personal and professional success.

• Inspiring Rather Than Pushing: Judy advocates for leadership that inspires rather than pushes. She highlights the significance of
inviting others to explore their potential and grow in a supportive
environment. Her approach focuses on turning challenges into strengths and moving beyond a victim mindset to achieve remarkable outcomes.

In this riveting episode of Thought Leadership Leverage with host
Peter Winick, we dive into the world of non-fiction with Phil Simon, a multifaceted writer, ghostwriter, speaker, and podcaster. Phil shares his journey from a college professor in business information systems to becoming a prolific author and the founder of a hybrid publishing company. He explains his dual role as both a creator and coach, helping others craft their books and platforms while avoiding common pitfalls.

Phil recounts his transition into writing in 2008, which ignited his passion for the craft and led to the establishment of his own publishing company. His unique perspective as an author,  ghostwriter, and publisher enables him to guide others effectively. He emphasizes the importance of finding the right fit with clients, setting clear expectations, and ensuring that the client's voice shines through while adhering to effective business writing principles.

Discussing the ghostwriting process, Phil highlights the critical need for compatibility and clear communication with clients. He shares insights into the evolving publishing landscape, noting the rise of hybrid publishing as a cost-effective and rewarding alternative to traditional publishers. Authors now have more control and potential for higher rewards, balancing the risks with substantial marketing and support efforts.

Phil also delves into his personal intellectual property, which he
proudly owns under "Racket Publishing." This ownership allows him to explore various avenues, such as international translations and teachable courses, without intermediary restrictions. He discusses innovative business models that leverage the credibility of a published book, including bespoke versions for corporate clients, custom training, and webinars.

Phil's experience underscores the chaotic yet rewarding nature of
thought leadership and publishing. His advice for aspiring authors and thought leaders is to embrace the non-linear path to success and capitalize on the multifaceted opportunities a book can provide.

Three Key Takeaways:

• Embrace Hybrid Publishing: Phil Simon emphasizes the  advantages of hybrid publishing over traditional routes. This model offers authors more control, potential for higher rewards, and flexibility, while still maintaining professional quality. Hybrid publishing allows authors to manage costs and directly benefit from their work.

• Find the Right Fit in Ghostwriting: The importance of  compatibility and clear expectations in ghostwriting is crucial. Successful partnerships hinge on mutual understanding and clear communication, ensuring the final product resonates with the intended audience and meets client expectations.

• Leverage Your Book for Broader Opportunities: Owning your
intellectual property opens up diverse monetization avenues. Phil
discusses how a book can elevate your brand, allowing for  additional revenue streams through custom training, webinars, and bespoke book versions for corporate clients. Embracing these opportunities can significantly enhance your thought leadership platform.

If you want to learn more about the Changing Landscape of Publishing be sure to check out this video by Peter Winick.

In this riveting episode of the Thought Leadership Leverage podcast, host Bill Sherman engages with Martin Gonzalez, the co-author of the best-selling book "The Bonfire Moment" and the visionary behind Google's "The Effective Founders Project." Dive into the fascinating journey of Martin, who transformed a personal passion into a global initiative that has reshaped the landscape of startup success.

Martin Gonzalez's journey at Google began a decade ago at their Singapore campus. Embracing Google's culture of innovation and autonomy, Martin seized the opportunity to embark on a passion project that aligned with Google's business goals. His fascination with startup founders and the early stages of company development led him to partner with Joshua Yellin, who was leading Google's Startup Accelerator Program. This program, with its focus on machine learning, globalization, and growth hacking, provided a fertile ground for Martin's innovative ideas, despite his initial lack of expertise in these areas.

Martin's breakthrough came when he uncovered a Harvard study indicating that 65% of startups fail due to people issues. Armed with this insight, he proposed a two-day workshop aimed at addressing these challenges. The workshop, first tested in Jakarta and then in Bangalore, received overwhelmingly positive feedback. Their success was not a one-time anomaly; the workshops continued to garner high ratings worldwide, eventually impacting founders across 70 countries.

In this episode, Bill and Martin explore the journey of understanding why startups succeed or fail. Martin highlights the pitfalls of relying solely on data from successful founders, which often leads to "Survivor's Bias." He stresses the importance of comprehensive data that includes insights from failed ventures to paint a realistic picture of startup dynamics.

Martin also shares the genesis of their book "The Bonfire Moment." Initially hesitant to commit to writing, Martin was eventually convinced by Joshua Yellin, who saw the immense value their workshops offered. The book became a natural extension of their workshops, providing an open-source toolkit for startup founders. This approach, rooted in Google's ethos of sharing and collaboration, aimed to empower others with the tools and knowledge to replicate their success.

The conversation also touches on Martin's unique role as an "Enlightened Practitioner." He bridges the gap between academic research and practical application, translating complex research findings into actionable insights for leaders and managers. This ability to synthesize and communicate evidence-based advice makes Martin a pivotal figure in the startup ecosystem.

The episode concludes with a discussion on the development of a validated measure for assessing founders. Through years of collecting 360-degree feedback surveys and analyzing thousands of data points, Martin and his team published the "Effective Founders Report." This report, which garnered significant attention from their publisher, laid the foundation for their influential book.

Join Bill Sherman and Martin Gonzalez for an illuminating discussion on the intricacies of startup success, the power of data-driven insights, and the transformative potential of open-source tools. This episode is a must-listen for thought leaders, authors, and speakers who are passionate about innovation and leadership in the startup world.

What's the real ROI of a book?

That's the question Peter Winick poses to Chief Imaginative Officer of Emerson Consulting, author of "The Expert's Edge: Become the Go-To Authority People Turn to Every Time" and publishing expert Ken Lizotte, in this episode of Leveraging Thought Leadership.

Ken has helped more than 350 thought leaders turn their ideas into published works—books, blogs, and articles that position them as authorities in their fields. He's seen it all: the excitement of a new book idea, the confusion around agents and publishers, and the reality that the book itself isn't the profit center—it's the door opener.

Ken breaks down the evolving world of publishing—traditional, hybrid, and self-publishing—and reveals how authors can choose the right path based on their business goals. He and Peter cut through the myths about literary agents, unpack how the publishing game really works, and share why alignment between author and publisher is so rare (and so essential).

More importantly, Ken makes it clear that a book's success isn't measured in units sold—it's in how well it builds credibility, opens doors to speaking gigs, attracts clients, and establishes long-term brand authority. Whether you're dreaming about your first book or looking to turn ideas into influence, this conversation will show you how to treat your book as a strategic asset, not just a creative project.

Three Key Takeaways:

• A Book's True ROI Isn't in Sales—It's in Strategy.
The financial return on a nonfiction book rarely comes from copies sold. Instead, it comes from what the book enables: paid speaking gigs, consulting work, and business growth. A book is a credibility tool, not a revenue product.

• Authors Must Choose the Right Publishing "Game."
Traditional publishing, hybrid, and self-publishing each serve different goals. Ken stresses that authors need to decide early whether they're playing the publisher's game (focused on sales volume) or their own game (using the book as a business and thought leadership tool).

• A Great Book Builds Authority, Not Just Audience.
The most successful thought leaders use their books to define expertise, attract the right clients, and create long-term influence. The focus shouldn't be on pleasing everyone—it's about reaching the specific audience where your ideas have the greatest impact.

If you're fired up by Ken Lizotte's strategies for making a book a business-building tool, then you'll definitely want to hear Lucinda Halpern's episode too. In it, Lucinda debunks the myths that trap many thought leaders—like thinking an agent guarantees a book deal, that publishers will handle all marketing, or that you need huge social media numbers to get published. You'll walk away with clearer insight into publishing timelines, how to build a platform that matters, and how to make a book a lead-generation engine, not just a creative side project.

Tune in and get sharper on how to align your ideas, your reach, and your publishing strategy—all toward real growth.

In this engaging episode of Thought Leadership Leverage, host Peter Winick interviews Renee Moorefield, a pioneering leader in human-centered leadership for over 25 years. Renee, the CEO and co-founder of Wisdom Works Group, has been instrumental in transforming how leaders build thriving organizations. Wisdom Works offers innovative resources and guidance to create workplaces and leadership practices that foster well-being and success.

Renee discusses the development of her intellectual property (IP). Her extensive experience in global companies highlighted a critical need: leaders often overlook human factors while focusing on financial and technical performance. Observing this trend, she brought her insights to the University of Colorado's business school, aiming to scientifically explore the factors that contribute to thriving and stress resilience in leadership. This led to the creation of the "Framework of Thriving" under the "Be Well, Lead Well Pulse Assessment" platform. This framework redefines what it means to thrive, helping leaders understand the essential elements for success in complex environments.

Wisdom Works is now scaling its impact by working with global organizations, especially in the food and consumer goods industries. They conduct one-on-one sessions, team workshops, and organization-wide assessments to identify areas of high and low thriving. This holistic approach introduces new metrics for measuring organizational success and fosters meaningful conversations about well-being.

Additionally, Renee's team certifies individuals in various industries to implement their tools, creating a network of approximately 225 certified Guides. Peter and Renee discuss the differences between internal and external certified guides, highlighting the unique challenges and benefits of each approach. The COVID-19 pandemic underscored the value of their tools, increasing demand for internal coaches equipped to navigate stressful times.

Ensuring the quality and consistency of their certified guides is paramount for Renee. The program sets clear expectations for knowledge, skills, and abilities, relying on an honor system for self-assessment and continuous feedback. With a 94% return on investment rate, the program's effectiveness is evident, consistently meeting participants' needs and enhancing their capabilities.


Three Key Takeaways:

• Human-Centered Leadership is Essential: Renee Moorefield emphasizes the importance of focusing on human factors in leadership, highlighting how financial and technical performance often overshadow the well-being of people and organizational culture. Leaders need to prioritize creating thriving, sustainable environments.

• Scalable, Science-Based Frameworks: The "Framework of Thriving" and the "Be Well, Lead Well Pulse Assessment" offer a scientifically grounded approach to understanding and fostering leadership that promotes resilience and thriving. This framework helps organizations identify areas of high and low thriving, driving better performance and well-being.

• Certified Guides Enhance Impact: Certifying individuals in various industries to use Wisdom Works' tools has expanded their reach and effectiveness. With approximately 225 certified guides, the program ensures consistent quality and effectiveness, as demonstrated by a 94% return on investment rate, meeting the evolving needs of leaders and organizations.

Want to learn more about customized training?  Be sure to watch this short video where Peter Winick discusses  How much customization is needed while developing training.

In this episode of Thought Leadership Leverage, host Peter Winick sits down with Elizabeth Lotardo, author of "Leading Yourself: Find More Joy, Meaning, and Opportunities in the Job You Already Have," to explore her journey into thought leadership. Elizabeth, a consultant, Harvard Business Review contributor, and LinkedIn Learning instructor, shares her inspiring story and insights.

Elizabeth's journey into thought leadership began with a powerful act of defiance. After quitting her job at an ad agency due to a toxic culture and lack of opportunity, she penned a raw and passionate article titled "Why Millennials Keep Dumping You. An Open Letter to Management." This article went viral, resonating deeply with professionals who felt unheard and undervalued. Elizabeth and Peter delve into the nature of viral content and the power of authentic, heartfelt writing.

Going viral brought both support and criticism. Elizabeth discusses the mixed reactions and how she managed the rough comments alongside the positive feedback. This experience led her to write more on engagement from a Millennial perspective, eventually leading to her involvement with LinkedIn Learning.

Transitioning from writing articles to creating courses for LinkedIn Learning was a new challenge for Elizabeth. She shares how LinkedIn helped her transform her engaging writing style into actionable, educational content. The key was to maintain authenticity while adapting to the platform's demands, focusing on engagement and retention.

Elizabeth's upcoming book, "Leading Yourself," is set to release in Fall 2024. It addresses how to find joy, meaning, and opportunity in less-than-perfect jobs. Drawing from her decade-long consulting experience, Elizabeth highlights how mindset, behaviors, and relationships can transform one's work experience. Inspired by the success of her LinkedIn course during the COVID-19 pandemic, she realized the growing need for this topic.

In addition to her book, Elizabeth is developing a video version and corresponding training programs. These resources aim to help organizations instill the mindsets discussed in her book, empowering employees to create positive changes in their work environments.

Three Key Takeaways:

• Elizabeth's viral article, "Why Millennials Keep Dumping You," succeeded because of its genuine, passionate approach. Authenticity in thought leadership can resonate deeply with audiences and drive engagement.

• Transitioning from writing articles to creating courses for LinkedIn Learning required Elizabeth to adapt her writing style while maintaining authenticity. Thought leaders must recognize and play to the strengths of each medium they engage with.

• Elizabeth's upcoming book, "Leading Yourself," emphasizes the importance of mindset in finding joy, meaning, and opportunity in one's job. A positive mindset can empower individuals to thrive in less-than-perfect work environments.

If you are interested in additional LinkedIn Learning courses be sure to check out the content from Leveraging Thought Leadership.

In this episode of the Thought Leadership Leverage podcast, host Bill Sherman sits down with Phil Geldart, CEO of Eagle's Flight, to discuss his innovative approach to leadership and learning. With his upcoming book, "Leading What Matters Most: A Business Parable on Unlocking Human Potential," set to release later in 2024, Geldart shares insights from his transformative career.

In this compelling episode of Thought Leadership Leverage, host Peter Winick dives deep with Matt Hullander, a versatile entrepreneur from Chattanooga, Tennessee. Hullander, who has ventured into real estate development, e-commerce, private equity, recently authored the inspiring book "The Daily Climb: 10 Principles to Change Your Life." Today, he shares his transformative journey from business mogul to author.

After selling his successful home improvement company in 2021, Hullander faced a life-altering cancer scare. This experience shifted his perspective, prompting him to reflect on his purpose. At 50, he felt compelled to share his life lessons and stories to benefit others. Proceeds from his book, "The Daily Climb," support teenage suicide prevention (The Jason Foundation), demonstrating his commitment to making a difference.

Hullander's book challenges traditional goal-setting paradigms, advocating for a vision-driven approach. He emphasizes building habits that align with the life you want, rather than merely setting goals. Other principles include the importance of finding a guide, akin to his fly-fishing mentor, and the value of surrounding oneself with a supportive tribe.

Writing the "The Daily Climb" has created unexpected opportunities, opening new doors for Hullander, expanding his network beyond Tennessee and into various industries. The book has also led to speaking engagements, enhancing his credibility and setting him apart in his field.

Hullander encourages aspiring authors to leverage hybrid and self-publishing models. He highlights the importance of seeking guidance, sharing how his publisher, Foresight Publishers, helped him shape his book's content and design. His message is clear: with the right support, anyone can bring their book to life.

Three Key Takeaways:

• Embrace Life's Challenges as Opportunities: Matt Hullander's cancer scare transformed his outlook, leading him to share his experiences and insights through his book, "The Daily Climb." This illustrates the importance of turning personal challenges into opportunities for growth and contribution.

• Vision Over Goals: Hullander advocates for a vision-driven approach rather than traditional goal-setting. By focusing on the habits and lifestyle that align with your envisioned future, you can create lasting change and achieve a more fulfilling life.

• Seek Guidance and Build a Supportive Tribe: Hullander emphasizes the value of having mentors and a supportive community. Whether through a life coach, business guide, or peer groups, surrounding yourself with knowledgeable and supportive individuals can significantly enhance your success and personal growth.

If you have a vision for your business, then you'll want to check out this article How Are You Applying Your Vision by Thought Leadership Leverage Founder and CEO Peter Winick.

In this episode of Thought Leadership Leverage, host Bill Sherman sits down with Clemence Sop, the Head of Marketing Innovation at InterSystems, for an insightful discussion on marketing high-ticket items, leveraging digital platforms, and the power of thought leadership.

Clemence shares her fascinating journey from yacht sales to marketing innovation, highlighting the complexity and strategy involved in selling luxury items. She delves into the concept of a cultivation strategist, emphasizing the importance of digital knowledge and social listening to engage potential buyers at the right moment.

Drawing from real-life experiences, Clemence explains how using
LinkedIn and celebrity brand ambassadors can build trust and nurture relationships with high-profile clients. She illustrates how
positioning oneself as a trusted advisor can enhance visibility and
engagement, even with audiences outside the initial target group.

Bill and Clemence explore her career transition from supply chain
engineering to big data and social media, driven by her curiosity
about the future impact of collective intelligence and connection data on human behavior and business.

In her current role, Clemence spearheads innovative marketing
solutions to tackle existing challenges. She narrates a compelling
story about addressing thought leadership needs in Belgium's
healthcare system through the "One Patient, One Record" initiative. By sharing personal stories and building a community around patient data challenges, InterSystems was able to foster trust and drive meaningful change.

The episode concludes with a discussion on overcoming mental and spam filters in today's saturated digital landscape. Clemence emphasizes the necessity of targeting a specific audience, creating relevant content, and establishing authentic connections through thought leadership.

Tune in to learn from Clemence Sop's unique experiences and insights on transforming marketing strategies through innovation and thought leadership.

Three Key Takeaways:

• Strategic Digital Engagement: Clemence Sop emphasizes the importance of leveraging digital knowledge and social listening to effectively engage potential buyers. By cultivating relationships through targeted digital networking and positioning oneself as a trusted advisor, brands can enhance their visibility and build trust with high-profile clients.

• The Power of Personal Stories in Thought Leadership: The "One Patient, One Record" initiative showcases the effectiveness of using personal stories to address pain points and build a community. By sharing authentic experiences and focusing on the emotional aspects of patient data challenges, InterSystems was able to establish trust and drive meaningful conversations in the healthcare sector.

• Navigating Content Saturation: In a world overwhelmed with digital content, it is crucial to target specific audiences with relevant and purposeful content. Clemence highlights the need for authenticity and relevance in thought leadership, ensuring that content not only reaches but resonates with the intended audience, thereby overcoming mental and spam filters.

If you want to learn more about thought leadership marketing check out this article Decoding Thought Leadership Marketing: A Blueprint for Success by Thought Leadership Leverage Founder and CEO Peter Winick.

In this episode of Leveraging Thought Leadership, host Bill Sherman engages with Steve Wunker, Managing Director of New Market Advisors and co-author of the groundbreaking book The Innovative Leader: Step-By-Step Lessons from Top Innovators For You and Your Organization. Join them as they delve into the intricacies of fostering innovation within organizations and cultivating innovative leadership.

Steve Wunker shares the core essence of The Innovative Leader,
emphasizing its focus on the practical "how" of innovation. Drawing from interviews with 50 top innovative leaders and two decades of professional experience, the book provides actionable insights for individuals and organizations aiming to embrace innovation effectively.

Delving into the genesis of the book, Wunker explains the  rationale behind merging leadership and innovation, bridging a crucial gap in existing literature. He recounts his journey collaborating with luminaries like Clayton Christensen and Fred Reichheld, emphasizing the transformative power of distilling complex concepts into compelling narratives.

The Innovative Leader isn't just another book; it's a culmination of
rigorous research and inductive conversations aimed at  demystifying innovation. Wunker sheds light on the book's data-driven approach, underscored by the belief that innovation is fundamentally about systems rather than sporadic bursts of inspiration.

As they explore the strategies for book promotion, Wunker emphasizes the importance of striking a balance between broad outreach and deep engagement. From social media blitzes to keynote speeches and immersive articles, the book's marketing campaign is meticulously crafted to resonate with diverse audiences.

Looking ahead, Wunker envisions The Innovative Leader as a seminal work shaping the landscape of innovative leadership for years to come. With aspirations for it to become a staple on the shelves of aspiring and seasoned leaders alike, Wunker  underscores the importance of continuous engagement and dissemination across various platforms.

Tune in to this episode for invaluable insights into building a
culture of innovation and unlocking the potential of leadership in
driving meaningful change within organizations.

Three Key Takeaways:

• Innovation is Systematic: The episode emphasizes that innovation isn't merely a stroke of luck or genius but a systematic process. By understanding and implementing effective systems, individuals and organizations can foster a culture of innovation and sustain it over time.

• Practical Actionability: The Innovative Leader stands out for its
emphasis on practicality and actionability. It fills the gap in
existing literature by providing step-by-step guidance for leaders and managers who aspire to drive innovation within their organizations, offering tangible strategies derived from real-world experiences.

• Comprehensive Marketing Strategy: Wunker highlights the significance of a comprehensive marketing strategy for launching a book successfully. By combining broad outreach through platforms like social media with deep engagement via keynote speeches, articles, and podcasts, authors can maximize their book's impact and ensure its longevity in the market.

If you want to learn more about balancing Innovation and Integration be sure to check out this article by Thought Leadership Leverage founder and CEO Peter Winick.

In this episode of "Leveraging Thought Leadership," host Peter Winick sits down with Tony Martignetti, Founder and Chief  Inspiration Officer at Inspired Purpose Partners, author of  climbing The Right Mountain: Navigating the Journey to An Inspired Life and host of the Virtual Campfire podcast. Tony shares  his journey into the world of thought leadership, which began not from a clear plan, but through a series of life shifts that revealed a deeper passion for guiding leaders in chaotic times.

Tony describes how his path transitioned from finance and  strategy roles in biotech to thought leadership and executive coaching. Despite success in his previous careers, he felt  something was missing. Growing up, Tony had a creative side, known for his art, but societal expectations pushed him toward pre-med and then business. The discomfort of being in the wrong field led him to re-evaluate his career, ultimately deciding to forge his own path. He emphasizes the importance of creating your  own place when you don't fit in elsewhere, using curiosity and exploration to discover where you belong.

His approach to finding his niche combined a balance of passion,
skill, and market demand. Tony introduces his guiding philosophy,
"Expand your vision, narrow your focus," encouraging exploration
before narrowing down on a specific area to serve. By having
"curiosity conversations," he was able to understand the problems and pain points of others, leading him to his current role as an executive coach for tech leaders.

Tony's clients are typically in the tech industry, where his unique
perspective aligns well with innovative thinkers. He helps chief
technology officers, chief science officers, and chief strategy
officers communicate their technical ideas to a broader audience and break down silos within their organizations. Through his  work, he facilitates better communication among teams and creates a collaborative environment for leaders.

While most of his work requires being physically present with his
clients, Tony is considering productizing some aspects of his coaching to offer more scalable solutions in the future. He acknowledges the challenge many thought leaders face with marketing and sales and shares his three-part strategy to overcome it: "Affiliate, Associate, Collaborate." This approach involves partnering with other experts, engaging in professional groups, and collaborating with others to create greater impact.

Overall, this episode delves into Tony's journey from a traditional
career path to becoming a thought leader in the tech industry. It
highlights his insights into building connections, fostering communication, and navigating the challenges of a rapidly  hanging world.

Three Key Takeaways:

• Forge Your Own Path: Tony Martignetti's journey illustrates that
career paths are not always linear. He transitioned from finance and strategy roles in biotech to thought leadership in tech,  emphasizing that sometimes you need to create the place where you belong rather than trying to fit into predefined roles. He encourages people to use curiosity and exploration to find their unique path.

• Expand Your Vision, Narrow Your Focus: Tony's guiding  philosophy underscores the importance of exploring a wide range of possibilities before honing in on a specific niche. This approach allows for a broader understanding of where one can make the most impact before concentrating efforts on a particular area. Through "curiosity conversations," he was able to understand others' needs and pain points, guiding him to his current role as an executive coach for tech leaders.

• Affiliate, Associate, Collaborate: Tony shares his strategy for
overcoming the marketing and sales challenges that many thought leaders face. This three-part approach involves affiliating with other experts to offer comprehensive solutions, associating with professional groups for personal and business development, and collaborating with others to create greater impact. These steps highlight the importance of building relationships and leveraging a network to succeed in thought leadership.

In this episode of the Thought Leadership Leverage podcast, host Bill Sherman dives into the realities of space settlement with Kelly Weinersmith, biologist and adjunct assistant professor at Rice University, and Zach Weinersmith, comic artist and author. Known for their book "Soonish: Ten Emerging Technologies That'll Improve and/or Ruin Everything," the Weinersmiths have recently released "A City on Mars: Can We Settle Space, Should We Settle Space, and Have We Really Thought This Through?"—a book that raises tough questions about the feasibility and ethics of colonizing new worlds.

The episode uncovers some hard truths behind the idea of settling space. While space exploration seems exciting and full of promise, the Weinersmiths caution that many of the technological, biological, and social challenges remain unsolved. In their book, they explore whether the dream of building new worlds in space is achievable or could lead to unexpected consequences.

Kelly and Zach discuss the evolution of their book's thesis—from an optimistic view of imminent space settlement to a more nuanced, realistic perspective. They reveal how their research journey influenced this shift, sharing the complexities of dealing with sensitive topics and the mixed reactions they received from the space community. While some experts supported their critical approach, others reacted with resistance and disappointment.

The episode also touches on the importance of humor in science communication. The Weinersmiths explain how humor helps make complex ideas more accessible and engaging. Their book, filled with witty illustrations and anecdotes, balances deep scientific insights with a lighthearted touch, providing a unique take on the question of space colonization.

Bill and his guests explore the broader implications of space settlement, examining potential issues such as the environmental impact, the governance of space colonies, and the psychological effects of living in confined, isolated environments. The conversation also highlights the importance of empirical evidence and the rigorous research methods employed by the Weinersmiths, who sought input from a wide range of experts to build a comprehensive view of space settlement's challenges and opportunities.

Tune in to this thought-provoking episode for a deep dive into the reality of space exploration, the impact of metaphor on our understanding of complex concepts, and the role of humor in making science accessible. Whether you're a CEO, leadership coach, entrepreneur, or thought leader, you'll find valuable insights into why space settlement might be more complicated than it seems—and why a critical perspective is essential as we look to the stars.

Three Key Takeaways:

• The Challenges of Space Settlement Are Complex and Multidisciplinary Kelly and Zach Weinersmith's book, "A City on Mars," explores the myriad challenges of space settlement, from technological to biological, psychological, and legal issues. Their extensive research reveals that many unresolved questions make the idea of colonizing Mars or other celestial bodies far more complex than it might seem. They underscore that successful space settlement requires significant advancements in multiple fields, and many assumptions about its feasibility may not hold up under scrutiny.

• Humor as a Tool for Science Communication The Weinersmiths demonstrate the importance of humor in making complex scientific topics accessible and engaging. They explain how humor can be used to break down barriers and keep audiences interested, even when discussing dense subjects like space law or the psychological effects of isolation. By weaving humor into their work, they make the science approachable while still maintaining accuracy and depth.

• The Impact of Metaphors on Perception The guests discuss how metaphors can shape our understanding of complex concepts like space exploration. Zach Weinersmith points out that metaphors, like the "wagon train in space" analogy from Star Trek, can both guide and limit our perception of what space settlement entails. This observation underscores the importance of critically examining the stories and metaphors we use to describe emerging technologies and scientific endeavors, as they can influence public opinion and expectations.

In this episode of the Thought Leadership Leverage podcast, host Peter Winick sits down with Robert Hargrove, founder and CEO of Masterful Coaching, co-founder of the Harvard Leadership Project, and author of ten influential books, including "Masterful Coaching." This insightful discussion explores the evolving landscape of thought leadership, focusing on the shifting dynamics in publishing and the rise of social media.

Robert shares his unique perspective on how publishing has transformed over the years. During a recent visit to a Barnes & Noble, he noticed that most books in business and politics were authored by thought leaders. However, when he browsed LinkedIn, he observed a wave of recycled content from decades ago, repackaged as something new. This led to a conversation about how thought leadership has moved from long-form content, such as books, to short-form content on social media. While social media provides rapid access to ideas, Robert and Peter discuss the significant difference in depth and quality between reading a book and scanning a LinkedIn post.

Defining thought leadership, Robert describes it as presenting a big idea that is eye-opening, brain-tingling, and paradigm- shifting. He emphasizes that the idea doesn't need to be entirely original but should offer a new perspective or improve upon existing concepts. He uses Marty Neumeier's "Brand Flip" as an example of how traditional ideas can be approached in a fresh way. 

The conversation delves into the nuances of thought leadership on social media, addressing the importance of civil discourse and
respectful disagreement. Robert stresses that engaging with others' ideas and leaving thoughtful comments can foster a healthy exchange and build new relationships. He also discusses his journey into podcasting and the impact of verbal interactions on the audience, highlighting how even non-groundbreaking conversations can spark meaningful thoughts among listeners.

Finally, Robert and Peter share their favorite podcasts and writers,
such as Malcolm Gladwell and Adam Grant, comparing their unique styles in both book and podcast formats.

Tune in to explore the evolution of thought leadership and gain
insights into how to navigate and succeed in this changing  landscape.

Three Key Takeaways:

• Shift from Long-Form to Short-Form Thought Leadership: The landscape of thought leadership has shifted from long-form content, like books, to short-form content on social media platforms. While this change offers accessibility and immediacy, it can lead to a reduction in depth and quality. Robert Hargrove discusses how, in the past, a book was a hallmark of thought leadership, but today, many thought leaders focus on shorter, more digestible content. This shift requires a balanced approach to maintain quality while reaching a broader audience.

• Redefining Thought Leadership: Thought leadership is not just about creating original ideas; it's about presenting concepts in a way that is eye-opening, paradigm-shifting, or improving upon existing ideas. Robert emphasizes that thought leadership can be delivered through various mediums, including speeches, podcasts, and social media, not just books. He cites Marty Neumeier's "Brand Flip" as an example of presenting traditional ideas with a fresh perspective, highlighting that thought leadership can be achieved without a book.

•Civility and Respect in Social Media Discourse: The episode explores the dynamics of thought leadership on social media, where it can be challenging to maintain civility and respect in discussions. Robert suggests that engaging in respectful disagreement, seeking dialogue, and contributing thoughtful comments are crucial for meaningful exchanges. He underscores that these interactions can help build relationships and open doors to new audiences. This approach fosters a collaborative environment where different viewpoints are valued and
respected.

Whether you publish your content in a book, on social media, or other medium it has to be clear and engaging.  Peter Winick and the team at Thought Leadership leverage can help you develop a variety of material for any medium!

In this episode of "Leveraging Thought Leadership" with host Peter Winick, the guest is Rob Volpe, a keynote speaker, award-winning author, and trainer who focuses on promoting empathy in the workplace. Volpe is the author of "Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time," and founder and chairman of Ignite 360, a marketing and research firm that emphasizes empathy.

Volpe discusses his journey to becoming a thought leader, starting from a background in Hollywood where he became interested in marketing and understanding human behavior. His journey eventually led him to realize that empathy was the key to his success. Through storytelling, he shares how empathy can be used to understand others and build better relationships, which also contributes to improving business outcomes.

He recounts his experience growing up in a small town in Indiana, where he used empathy as a survival skill to navigate bullying. This led him to understand others' perspectives, even when he didn't agree with them, and helped him develop a communication style that fostered positive relationships.

Volpe addresses the question of whether empathy is innate or developed. He likens it to a muscle that needs constant exercise to grow stronger, emphasizing that leaders should promote empathetic cultures. However, he notes that many CEOs struggle with empathy, as they fear losing respect if they show vulnerability in the workplace.

Despite these challenges, Volpe believes that a culture of empathy can improve business metrics. Studies are emerging that support this idea, demonstrating that empathetic organizations perform better over time. The challenge, however, lies in changing long-held beliefs about workplace dynamics and encouraging a shift toward embracing emotional intelligence (EQ).

Finally, Volpe discusses the services he offers through Ignite 360 and his keynotes. His audience includes professional workplaces where empathy can improve customer service, finance, and other functions that require a higher degree of emotional intelligence. He provides training and presentations that help organizations understand and apply empathy to create better work environments.

Three Key Takeaways:

• Empathy as a Core Skill: Rob Volpe emphasizes the importance of empathy in both personal and professional contexts. He shares how empathy can be developed like a muscle through consistent practice and active engagement. This skill not only improves workplace dynamics but also enhances customer relationships and overall business performance.

• The Role of Empathy in Leadership: Many CEOs recognize the need for empathy in fostering a positive workplace culture, yet many struggle with vulnerability and fear of losing respect. Volpe underscores the importance of empathetic leadership in setting the tone for an organization, encouraging a shift toward embracing emotional intelligence (EQ) despite long-held corporate beliefs.

• Empathy's Impact on Business Success: Volpe discusses studies that demonstrate a correlation between empathetic organizations and better business outcomes. He points out that while industries like tech and healthcare may not traditionally prioritize empathy, they can benefit from embracing it to improve customer experiences and employee satisfaction. His work at Ignite 360 aims to help organizations build empathetic cultures to drive better performance over time.

Rob's business is empathy but it can be hard to create offerings around soft skills.  If you have big ideas around EQ but are struggling to bring that content to your audience in a meaningful way, Peter Winick and the Thought Leadership Leverage team can help you!

What makes a podcast truly powerful — and worth your time?

In this episode of Leveraging Thought Leadership, Peter Winick sits down with Ryan Estes, co-founder of Wildcast and Kitcaster, to unpack what separates a great podcast guest — and host — from the rest. Ryan's work connects CEOs, founders, and thought leaders to the right audiences through strategic podcast placement. His mission: to turn conversations into meaningful distribution.

Ryan explains why founder-led marketing outperforms brand marketing — by as much as 80%. He reveals how showing up authentically on podcasts isn't just about exposure; it's about building credibility, creating demand, and sparking conversations that open doors to your ideal clients.

Together, Peter and Ryan explore what makes a podcast worth appearing on. It's not about chasing the biggest show or the biggest name — it's about relevance. For many business leaders, the right niche podcast might be the only place where all their potential buyers are listening. Ryan walks through how to identify the right shows for your goals, the importance of energy and chemistry in a podcast conversation, and how to develop the skills — from delivery to lighting — that make you a guest worth remembering.

They also discuss the "guest hygiene" problem: why so many smart leaders fail to prepare properly, neglect to promote their episodes, or treat podcasts like disposable media hits. Ryan argues that building a personal distribution network — your own voice, audience, and presence — is an investment that carries over to every project, every company, and every new venture.

If you've been thinking about launching a podcast, or becoming a
sought-after guest, this episode is your roadmap to doing it right — and doing it with purpose.

Three Key Takeaways:

• Founder-led marketing drives results. When leaders speak directly to audiences through podcasts, their message builds far more trust and engagement than traditional brand marketing.

• Relevance beats reach. The best podcasts for business growth aren't always the biggest — they're the ones where your ideal buyers actually listen and engage.

• Consistency builds credibility. Thought leaders who prepare well,
promote their episodes, and keep showing up authentically develop a personal brand that outlasts any single company or project.

If this conversation inspired you to think differently about using
your voice and platform, take the next step by listening to our
episode with Srinivas Rao. He dives deep into how creativity,
curiosity, and personal expression fuel powerful thought leadership. Discover how to build an audience that connects with your ideas — not just your brand.  

Listen here.

In this episode, we dive into the often-discussed but seldom addressed divide between academics and practitioners in the STEM (Science, Technology, Engineering, and Mathematics) field. We welcome two esteemed guests: Dr. Amanda Diekman, Professor of Psychological and Brain Sciences and Associate Vice Provost for Faculty and Academic Affairs at Indiana University, and Jayshree Seth, Chief Science Advocate and Corporate Scientist at 3M.

Dr. Diekman acknowledges the existence of a gap between academia and industry, suggesting that it persists partly because people believe it does. However, she emphasizes that the divide can be bridged through effort, communication, and setting clear expectations. The most immediate impact of academic work is when students apply it in their careers, indicating a strong need for better alignment between academic research and industry practice.

Jayshree Seth uses the metaphor of "paths not taken" to explain the academic-practitioner divide. She points out that when people stick to the familiar, the less-traveled routes become increasingly invisible. To bridge the gap, individuals must step out of their comfort zones and embrace new approaches, even if it means learning new rules and navigating uncharted territory.

Jayshree and Amanda share a common interest in understanding why women, who earn STEM degrees, often do not pursue careers in STEM. Jayshree approached this issue from a social science perspective, seeking ways to ensure persistence among women in STEM fields. Amanda, with a background in gender roles and representation, found stability in the gender distribution within STEM unexplained by conventional narratives. Their collaboration aimed to identify and address the signals that deter women and minorities from engaging with STEM.

Jayshree's role as Chief Science Advocate at 3M emerged from the company's efforts to understand public perception of science, which revealed that many people believed science had little impact on their lives. This realization motivated her to advocate for science and connect with like-minded researchers like Amanda. Amanda's research on gender roles and communal goals resonated with Jayshree's experience, leading to their collaboration.

Amanda and Jayshree conducted a study to examine how goal congruity, the alignment between personal goals and workplace or academic values, affects students' engagement in STEM. They focused on communal goals, recognizing that a lack of context, collaboration, and empowerment might deter underrepresented groups. The study sought to document the psychological benefits of nudging students toward a purpose-driven approach in STEM, highlighting the need to shift the culture to foster inclusion and belonging.

Jayshree identifies three critical areas where communal goals play a role in STEM: contextualization, collaboration, and empowerment. She shares her journey of feeling out of place in a male-dominated lab, only to discover the importance of her work later. At 3M, she found these communal goals embraced, contributing to a more inclusive environment.

The PRISM (Purpose Reflection in STEM Modalities) project is an effort to provide practical tools for STEM faculty to create assignments that encourage students to reflect on their purpose and engage in meaningful conversations. This initiative, funded by 3M, aims to bridge the gap between academia and industry, promoting STEM equity and supporting minoritized talent pipelines.

Both Amanda and Jayshree share their visions for the future. Jayshree hopes to see the PRISM curriculum become mandatory in STEM classes, fostering a sense of belonging and encouraging students to align their goals with communal values. Amanda envisions a broader cultural shift that creates more space for diverse values and perspectives in STEM, ultimately leading to increased retention and success among faculty and students alike.

Join us as we explore these critical topics and uncover actionable steps to bridge the gap between academia and industry in STEM, ultimately creating a more inclusive and supportive environment for all.

Three Key Takeaways:

• Bridging the Academic-Practitioner Divide: The divide between academia and industry in STEM is real but can be overcome with better communication, clearer expectations, and a focus on shared goals. Both academic researchers and industry practitioners need to explore untaken paths and learn from each other to close this gap.

Join us for an enlightening conversation on the latest episode of Leveraging Thought Leadership with esteemed guest Dr. Helen Mesier, a trailblazer in the field of translational medicine. Dr. Mesier shares her remarkable journey from a childhood dream of becoming a family doctor to her current role at Fountain Life, where she is pioneering groundbreaking approaches to healthcare.

During our discussion, Dr. Mesier candidly reveals the challenges she encountered in bridging the gap between scientific research and clinical practice. With a deep commitment to applying cutting-edge science to patient care, she recognized the critical need for more proactive and preventive measures in addressing the rising tide of chronic diseases. This realization led her to Fountain Life, where she is leading efforts to shift the conversation around medicine from reactive treatment to proactive prevention.

At Fountain Life, Dr. Mesier and her team are revolutionizing healthcare by adopting a proactive approach to screening and preventive care, even in asymptomatic individuals. By challenging traditional healthcare paradigms and leveraging innovative strategies, they aim to empower individuals to take control of their health and well-being.

Throughout our conversation, Dr. Mesier shares valuable insights into the importance of collaboration and thought leadership in driving meaningful change in healthcare. From engaging policymakers and industry stakeholders to collaborating with fellow thought leaders, she emphasizes the power of collective action in advancing the field of medicine.

Tune in to this thought-provoking episode as Dr. Helen Mesier shares her expertise and vision for the future of healthcare. Whether you're a healthcare professional, thought leader, or executive, you won't want to miss this insightful discussion on the evolving landscape of medicine and the critical role of proactive healthcare in shaping a healthier future for all.

Three Key Takeaways:

• Proactive Healthcare: Dr. Mesier emphasizes the importance of shifting the healthcare paradigm from reactive treatment to proactive prevention. By implementing proactive screening and preventive measures, individuals can take control of their health and address potential health risks before they escalate into chronic diseases.
• Collaborative Approach: Collaboration is essential in driving meaningful change in healthcare. Dr. Mesier highlights the power of collective action, whether through engaging policymakers, collaborating with industry stakeholders, or partnering with fellow thought leaders. By working together, healthcare professionals can leverage their collective expertise to advance the field and improve patient outcomes.
• Evidence-Based Practice: Dr. Mesier underscores the importance of evidence-based practice in healthcare. From conducting rigorous research to publishing peer-reviewed articles, she emphasizes the need to substantiate innovative approaches with scientific evidence. By demonstrating efficacy and credibility, healthcare professionals can garner support for new initiatives and inspire confidence among patients and stakeholders.

If you want your content to reach your primary audience but are
struggling to identify them reach out to Peter Winick to discuss
getting help developing an editorial plan that will bring your best
ideas to those who can have the most impact!

Welcome to another insightful episode of Leveraging Thought Leadership with your host, Peter Winick. Today, we are honored to have Dr. Pradeepkumar Sacitharan, the CEO of Donsfield, a distinguished global business and trade development firm dedicated to empowering individuals and organizations to expand and reach their full potential. Dr. Sacitharan is also the author of "99 Trillion Helpers To Improve Your Gut Health: How To Boost Your Metabolism, Productivity, And General Wellbeing In As Little As A Month Without Popping Any Pills," a groundbreaking book that explores the transformative power of gut health on overall wellness.

Join us as Pradeep shares his remarkable journey of resilience and
triumph, from being a war refugee smuggled into London by his brave mother to navigating the challenges of growing up in social housing surrounded by gangs. Despite facing adversity, including a serious gang fight that left him in a coma, Dr. Sacitharan remained determined to change his life trajectory. Through sheer perseverance and an unwavering commitment to self-improvement, he embarked on a path of education and discovery that ultimately led him to Oxford and Harvard, catalyzing his thinking on the world and what is possible.

Dr. Sacitharan's journey is a testament to the power of resilience,
determination, and the transformative potential of education. From dropping out of high school at 16 to becoming an associate professor and VP of Development in Biotech, he defied the odds and carved out a path to success that few could have imagined. His story serves as an inspiration to individuals from all walks of life, demonstrating that with passion, perseverance, and grit, anything is possible.

As a thought leader and visionary entrepreneur, Dr. Sacitharan is
driven by a singular mission: to be of service to his species and
inspire the next generation to reach new heights. Pradeep shares
invaluable insights on the importance of emotional drive, setting bold goals, and the fundamental role of sales in every aspect of life. From overcoming personal and professional hardships to navigating the complexities of the business world, his wisdom and experience offer invaluable lessons for aspiring thought leaders and entrepreneurs alike.

Join us as we delve into the mind of Dr. Pradeepkumar Sacitharan and discover the secrets to unlocking your full potential and making a lasting impact in the world.

If you want to set bold goals for your own career or business but are not sure where to start reach out to Peter Winick, CEO of Thought Leadership Leverage to discuss what strategies we can provide to propel you forward.

Three Key Takeaways:

• Resilience and Determination: Dr. Pradeepkumar Sacitharan's journey from being a war refugee to a successful entrepreneur underscores the importance of resilience and determination in overcoming adversity and achieving one's goals.

• Emotional Drive and Purpose: The episode highlights the significance of emotional drive and purpose in fueling personal and professional success. Dr. Sacitharan emphasizes the importance of identifying what emotionally drives you and using that passion to fuel your journey toward your goals.

• Sales as a Fundamental Skill: Dr. Sacitharan discusses the role of
  sales in every aspect of life, from personal relationships to
  professional endeavors. He stresses the importance of developing
  strong sales skills and emphasizes that salesmanship is essential for building meaningful connections and achieving success in today's world.

Step into the world of thought leadership with host Bill Sherman on the latest episode of Leveraging Thought Leadership. Joining him is Anton Skornyakov, the Managing Director and co-founder of Agile.Coach, who brings a wealth of knowledge from his diverse background in mathematics, physics, and teaching Scrum methodologies. Anton's journey into the realms of leadership and coaching offers a fascinating exploration of how technical expertise can be translated into accessible language for beginners.

Anton's multilingual proficiency – with Russian as his first language, followed by German, and English as his third – adds an interesting layer to his ability to communicate complex ideas in a clear and relatable manner. As he delves into the intricacies of teaching Scrum and workplace transformation, he shares valuable insights on the art of moving from highly technical jargon to language that resonates with beginners. His approach is rooted in active listening and attentiveness to the audience, ensuring that concepts are conveyed effectively and comprehensively.

A key aspect of Anton's teaching methodology lies in the use of metaphors drawn from everyday experiences. One of his favorite metaphors involves assembling Ikea shelves, which serves as an analogy for understanding knowledge work. By comparing the process of assembling furniture to the nature of knowledge work – where the majority of time is spent on cognitive tasks rather than physical labor – Anton provides a tangible framework for grasping complex concepts. Through such relatable examples, he emphasizes the importance of managing knowledge work effectively to drive success in various industries.

When it comes to identifying his target audience, Anton emphasizes the value of specificity. His insights are tailored for middle management professionals tasked with organizing work for their teams, regardless of the industry they operate in. By distilling his expertise into actionable advice, Anton aims to empower leaders with practical strategies for navigating unpredictable projects and fostering a culture of innovation and collaboration. His goal is to make his insights accessible and applicable to a wide range of professionals, from software developers to non-profit managers.

Anton's journey from training to writing his book reflects his commitment to validating ideas through real-world applications. By testing his material through blog articles and training sessions, he ensures that his insights resonate with his audience and offers tangible value. His upcoming challenge in thought leadership involves generalizing his insights even further, drawing on patterns from physics to provide enlightening "A-ha" moments for managers. As he continues to explore new frontiers in leadership and workplace transformation, Anton Skornyakov's insights promise to inspire and empower leaders across industries. Tune in to this captivating episode for a deep dive into the world of thought leadership and practical strategies for success.

Three Key Takeaways:

 • Effective Communication: Anton Skornyakov's approach to bridging technical language with accessible explanations underscores the importance of active listening and adaptability in communication. By leveraging everyday metaphors, he demonstrates how complex concepts can be made relatable to beginners, fostering understanding and engagement.

 • Embracing Knowledge Work: Anton highlights the significance of understanding knowledge work in modern-day tasks, where cognitive tasks often outweigh physical labor. Through relatable examples like assembling Ikea shelves, he emphasizes the need for effective management of knowledge work to drive success across various industries.

 • Audience-Centric Approach: Anton's focus on targeting middle management professionals underscores the value of specificity in thought leadership. By tailoring his insights to meet the needs of this audience segment, he aims to empower leaders with practical strategies for navigating unpredictable projects and fostering a culture of innovation and collaboration.

Welcome to the latest episode of Leveraging Thought Leadership featuring our special guest, Liz Wiseman, CEO of the Wiseman Group and renowned author of bestsellers like "Multipliers: How the Best Leaders Make Everyone Smarter" and "Rookie Smarts: Why Learning Beats Knowing in the New Game of Work."  In this captivating conversation, Liz takes us on a journey into the world of thought leadership, sharing invaluable insights gleaned from her multifaceted career.

With a blend of humility and expertise, Liz reflects on her organic approach to thought leadership, emphasizing the importance of going where you can make a meaningful impact. Drawing from her experiences managing learning functions at Oracle University and later transitioning to teaching and advising top organizations worldwide, Liz offers a unique perspective on leadership development and the complexities of managing and leading.

Throughout the episode, Liz sheds light on the challenges and nuances of being a speaker and thought leader, from the pressure to deliver value despite external factors to the importance of building lasting relationships beyond the keynote stage. She shares practical strategies for creating real change at an organizational level, drawing from her experiences and her commitment to equipping others with the tools they need for success.

In addition to reflecting on her journey as an author and thought leader, Liz offers a sneak peek into her latest research project, exploring the formative experiences in people's work lives and the lasting impact of first bosses. With her signature blend of insight and authenticity, Liz leaves listeners inspired to embrace their own journey of thought leadership and drive positive change in their organizations and beyond. Don't miss out on this enlightening conversation!  

Three Key Takeaways:

* Organic Career Growth: Liz Wiseman's journey into thought leadership underscores the importance of embracing opportunities where one can make a meaningful impact, leading to a diverse and rich career path.

* Delivering Value as a Thought Leader: Liz shares insights into the challenges and nuances of being a thought leader and speaker, emphasizing the necessity of consistently delivering value and building lasting relationships beyond the keynote stage.

* Empathy in Thought Leadership: Liz Wiseman highlights the importance of empathy in thought leadership, emphasizing the need to understand and empathize with the motivations and expectations of those who invite speakers. By making meaningful connections with clients and understanding their needs, thought leaders can deliver impactful presentations and foster long-term relationships.

In this podcast episode, Dr. Marie-Hélène Pelletier, author of "The
Resilience Plan: A Strategic Approach to Optimizing Your Work
Performance and Mental Health," shares insights into resilience and its profound impact on work performance and mental well-being.

Dr. Pelletier discusses how her background in psychology and executive coaching led her to focus on resilience as a proactive opportunity for influencing outcomes earlier in individuals' lives. She emphasizes that resilience is not merely a personality trait but a skill that can be developed over time, influenced by factors such as emotional intelligence and optimism. By translating academic research into actionable strategies, Dr. Pelletier aims to empower professionals and leaders to enhance their resilience in practical ways that positively impact their work and personal lives.

Drawing from her diverse experiences as an academic, clinical
practitioner, executive coach, and business consultant, Dr. Pelletier
provides valuable insights into navigating the journey of writing and launching her book. She highlights the importance of creating space and energy for intellectual creativity and resilience-building, ultimately aiming to prevent burnout and enhance thought leadership effectiveness.

Looking ahead, Dr. Pelletier hopes that her book will not only inspire strategic thinking and action but also foster greater trust and opportunities for executive coaching and speaking engagements. Through her work, she seeks to empower individuals to embrace resilience as a strategic tool for success and well-being in both professional and personal spheres.

Three Key Takeaways:

* Resilience as a Strategic Focus: Dr. Pelletier emphasizes the
proactive nature of resilience, highlighting its potential for
influencing outcomes earlier in individuals' lives. By reframing
resilience as a skill that can be developed rather than a fixed
personality trait, she encourages listeners to invest strategically in
its cultivation.

* Translating Research into Action: Dr. Pelletier discusses the
challenge of translating academic research on resilience into
actionable strategies for practitioners and leaders. Drawing from her diverse background, she offers practical insights and approaches to resilience-building that resonate with her audience's experiences and needs.

* The Journey of Writing and Launching a Book: Dr. Pelletier shares her personal journey of writing and launching her book, "The Resilience Plan." From creating space and energy for creativity to navigating the demands of publishing, she provides valuable lessons learned and insights into the process of bringing her ideas to fruition.

In this enlightening podcast episode, Shanil Ebrahim, Partner and
National Life Sciences & Healthcare Consulting Leader at Deloitte
takes us on a journey through his professional evolution from
bioethics to consulting, shedding light on how he has become a key player in shaping the discourse around the future of healthcare.

Ebrahim begins by recounting his early career as a bioethicist, where he grappled with profound issues ranging from pediatric intensive care to end-of-life care, advocating for patients and their families during difficult times. This experience spurred him to pursue further education, obtaining a Master's in Bioethics alongside medical science and later a Ph.D. in clinical epidemiology, all while maintaining a steadfast commitment to serving underserved and vulnerable groups.

At Deloitte, Ebrahim has found a platform to amplify his impact, using his insights to identify healthcare challenges before they became apparent to others and advocating for patient-centered care. Over time, his role at Deloitte evolved from transactional problem-solving with clients to becoming a voice within the broader healthcare ecosystem. This evolution was further accelerated by the COVID-19 pandemic, which provided an opportunity for Ebrahim to foster critical dialogue between private and public sector organizations on a national and global scale.

One of Ebrahim's key strengths lies in his ability to convene diverse stakeholders to tackle complex healthcare issues. Whether through formal national roundtables or more informal collaborative think tanks, he brings together a multidisciplinary mix of healthcare leaders, policymakers, and technologists to explore innovative solutions. By leveraging his extensive network and personal relationships, both within Deloitte and externally, Ebrahim ensures that the right voices are at the table to drive meaningful change.

However, building trust and fostering open dialogue among participants is no small feat. Ebrahim emphasizes the importance of establishing trust through long-lasting one-on-one relationships, creating an environment where individuals feel comfortable challenging each other's perspectives. This foundation of trust enables Ebrahim to facilitate conversations where participants can explore nuanced viewpoints and strategies, ultimately leading to collective action.

Three Key Takeaways:

* Complex problems require a diverse range of stakeholders from
various backgrounds and fields to come together in an open and
trusting manner to seek collaborative solutions.

* Trust is a critical part of collaboration. Through long-lasting
one-on-one relationships and transparent communication, you can create an environment where participants feel comfortable challenging each other's perspectives and exploring innovative strategies grounded in reality.

* Thought Leadership is about being agile and being able to have
insights into the changing landscape of your domain of expertise.

In this episode, we welcome Janet Foutty, former Chair and Consulting CEO at Deloitte, and co-author of the insightful book "Arrive and Thrive: 7 Impactful Practices for Women Navigating Leadership." Janet shares her journey from the corporate world to becoming a thought leader in women's leadership development.

We delve into why, despite her demanding career at Deloitte, Janet chose to invest her time in developing thought leadership. Janet emphasizes that in professional services and consulting, thought leadership is crucial for staying ahead in the market and providing valuable insights to clients.

Janet reveals the inspiration behind "Arrive and Thrive" and how a
collaboration with Simmons University sparked the idea. Together with Simmons' president, Lynn Perry Wooten, they aimed to explore not just how women arrive in leadership positions, but also how they thrive once they get there. This concept of continual arrival and thriving resonates deeply in the careers of many women, prompting Janet and Lynn to craft a book that goes beyond their own experiences by incorporating insights from interviews with various professionals.

We uncover the process of testing ideas for the book, including
reaching out to successful clients for their input. Despite initial
apprehensions, Janet was overwhelmed by the positive responses,
reinforcing the value of meaningful connections in professional
circles.

With the book now published, Janet reflects on the impact it has had, sparking engaging conversations with women in leadership roles and even influencing discussions with men on leadership principles. The book has become a catalyst for diverse conversations and has expanded Janet's outreach beyond her previous endeavors.

Join us as we explore the journey of leadership with Janet Foutty,
from arrival to thriving, and discover the insights she's gained along the way.


Three Key Takeaways:

* Developing thought leadership is necessary to stay ahead of market trends and to provide valuable insights to clients.

* Many thought leaders have valuable experiences they could
incorporate into a book.  However, by including the experiences of others you can validate and elevate your ideas.

* Maintaining a professional network of people you trust and who trust you in return can prove valuable far beyond the sales cycle.

What if the world didn't reward the best ideas — but the best-packaged ones?

That's the question at the heart of this conversation between Bill Sherman and Gavin McMahon, CEO of fassforward and author of Story Business. Once an engineer designing submarines, Gavin discovered that technical brilliance alone doesn't move ideas forward — storytelling does. Now, he helps leaders use story as a tool for influence, clarity, and change.

In this episode, Bill and Gavin explore why ideas don't speak for themselves — and how story gives them a voice. They unpack the idea of "storytelling power" versus organizational power, and why leaders who can't tell stories struggle to inspire action. Gavin defines story as "information wrapped in emotion for commercial purpose" — a deceptively simple definition that can transform the way you present ideas.

They also dive into Gavin's concept of "grandma language," the art of making complex ideas accessible without losing credibility. Using examples from CEOs and real-world leaders, Gavin shows how mixing simple and sophisticated language helps ideas stick — even in high-stakes environments like cybersecurity or strategy.

You'll also hear about the seven-year journey of writing Story Business — how Gavin refined his thinking, wrestled with simplicity, and learned that clarity comes only after doing the hard work of distillation. Along the way, he and Bill reflect on humility in communication, the creative joy of writing, and why being "nicer to people" may be the best advice for every thought leader.

If you've ever struggled to make your ideas land — this conversation will show you how story turns insight into impact.

Three Key Takeaways:

• The Best Idea Doesn't Win — The Best-Packaged One Does.
Gavin argues that success isn't about having the smartest idea, but the clearest, most emotionally resonant one. Storytelling gives ideas power, helping them stand out and gain traction in organizations that aren't true meritocracies.

• "Grandma Language" Makes Ideas Stick.
Gavin introduces the concept of blending "credibility language" (expert terminology) with "grandma language" (simple, human words). The balance builds trust and accessibility — a must for leaders trying to communicate complex ideas to busy or distracted audiences.

• Simplicity Is Earned Through Hard Work.
Writing Story Business taught Gavin that true simplicity comes only after deep thought and refinement. As he tells Bill, people make ideas complicated because they haven't finished thinking them through — and clarity is proof of mastery.

If this conversation on Story Business sparked new ways to think about how you share ideas, you'll love hearing from Michelle Mellon in Thought Leadership and Storytelling. She dives deep into how narrative builds trust, shapes perception, and turns expertise into connection.

Listen next: Thought Leadership and Storytelling with Michelle Mellon — and discover how to make your stories resonate long after the meeting ends.

In this episode, Kate Bravery, the Global Leader of Advisory, Knowledge, and Insights at Mercer, discusses the importance of thought leadership in today's workforce. Kate, also a co-author of the book "Work Different: 10 Truths for Winning in the People Age," shares insights into her roles at Mercer, including leading the Talent Advisory practice globally. She emphasizes the significance of thought leadership in bringing new perspectives to clients, particularly in the areas of health, wealth, and career.

Kate highlights the integration of thought leadership into both 
internal and external practices, stressing the importance of aligning language and ideas to foster genuine conversations and feedback with clients. She emphasizes the need for compelling thought leadership that resonates with both internal teams and external audiences.

Furthermore, Kate provides valuable insights into the setup of thought leadership functions within organizations, emphasizing the need to consider placement, ownership, and measurement of success. Unlike traditional functions, thought leadership can sit in various areas depending on the organization's structure, in Mercer's case, within global business solutions with a reporting line to strategy.

This episode offers practical advice for organizations seeking to
enhance their thought leadership capabilities and drive innovation in the ever-evolving workforce landscape.

Three Key Takeaways:
* Thought leadership can serve as a vehicle for challenging traditional perspectives and bringing new insights to clients, ultimately enabling organizations to tackle persistent challenges in innovative ways.

* It is important to align language and ideas internally and externally to foster genuine conversations with clients and drive meaningful feedback loops.

*  When setting up thought leadership functions, consider placement, ownership, and metrics for success.

In this episode of the podcast series on bridging the researcher/practitioner public divide, Dr. Priya Nalkur, president of
the Round Table Institute and author of "Stumbling Towards Inclusion: Finding Grace in Imperfect," shares insights on bridging theory and practice. Dr. Nalkur emphasizes the importance of language in communication, advocating for accessibility and authenticity by embracing diverse vocabulary and genres. She encourages individuals to find their unique voice, navigating the discomfort of being different and the fear of not being accepted. Moreover, she discusses the significance of audience engagement and dialogue, highlighting the value of listening to diverse perspectives even amidst resistance.

The conversation delves into Dr. Nalkur's upcoming book, which
champions the idea that imperfection is inherent to humanity. She
likens relationships to icebergs, with much depth hidden beneath the surface, and advocates for vulnerability and courage in acknowledging mistakes and repairing relationships. Furthermore, the framework of adaptive challenge in coaching and organizational work is explored, distinguishing between technical and adaptive challenges. Dr. Nalkur emphasizes the necessity of adapting to change, learning from experiments, and embracing life's lessons to navigate complex challenges effectively.

Originally conceived as a companion to workshops, the book expanded in scope due to her publisher's interest in personal details like the origin of her workshop. Dr. Nalkur shares the excitement surrounding ongoing dialogues sparked by the book, even in the pre-order phase. Continuing research has led to the identification of eight common stumbling blocks for leaders, with an accompanying assessment on her website to aid readers in overcoming these obstacles. Through the podcast, Dr. Nalkur provides valuable insights into fostering inclusive communication, embracing imperfection, and navigating adaptive challenges in both personal and professional contexts.

Three Key Takeaways:

* To bridge the gap between researchers and practitioners we need to be aware of the language we use and how to use inclusive language.

* Vulnerability and courage are the keys to owning mistakes, learning from them, and allowing others to do the same.

* By listening and understanding diverse perspectives even in the face of resistance you can gain a powerful and new understanding of a situation or problem.

In this podcast episode, we venture into the intricate world of
ghostwriting with AJ Harper, a seasoned editor, and publishing
strategist who helps authors write transformational books that enable them to build relationships, grow their brands, and make a significant impact on the world.

Ghostwriting, a term often shrouded in misconceptions, is dissected to reveal its multifaceted nature, shedding light on the diverse roles a ghostwriter can assume. AJ underscores the importance of understanding that ghostwriting is an umbrella term with no standardized regulations, urging aspiring authors to exercise caution and discernment in their collaborations.

Central to the conversation is the collaborative essence of
ghostwriting. AJ shares how a skilled ghostwriter can serve as a guiding force, refining the author's concepts and intellectual
property while remaining attuned to their vision for the book.
Contrary to the misconception that ghostwriters simply pen entire
books in isolation, AJ emphasizes that most engagements involve a symbiotic relationship aimed at honing the author's message,
understanding their audience, and ensuring the book fulfills its
promise.

As the conversation unfolds, AJ offers invaluable insights into
optimizing outcomes with a ghostwriter. From clarifying book
fundamentals to incorporating contractual safeguards such as exit
clauses and rewrite provisions, authors are equipped with practical strategies to navigate the ghostwriting process effectively.

Furthermore, AJ underscores the paramount importance of long-term book marketing—a facet often overlooked by aspiring authors. By emphasizing the need for sustained promotional efforts spanning several years, AJ empowers authors to harness the full potential of their literary endeavors.

In essence, this podcast episode serves as a beacon of guidance for aspiring authors navigating the labyrinth of ghostwriting. Through AJ Harper's illuminating insights and practical wisdom, listeners are empowered to embark on their literary journeys with clarity, purpose, and confidence.

Highlights:

* Ghostwriting involves collaboration to refine concepts, understand readers, and meet the author's goals, emphasizing clarity in book fundamentals.

* Authors must be prepared for long-term marketing efforts, nurturing their books for several years beyond publication to maximize benefits.

*  It's crucial to ask the right questions and seek referrals when
choosing a ghostwriter, ensuring they have relevant experience in the author's genre.

In this podcast episode, Thought Leadership Leverage Founder and CEO Peter Winick and COO Bill Sherman engage in an extensive exploration of the realm of enterprise thought leadership, drawing from their wealth of experience in the field. They dissect the crucial frameworks and models required to seamlessly integrate thought leadership into large organizations. Highlighting the evolving demand for meticulously researched and validated content over mere opinion-based insights, they stress the importance of aligning thought leadership endeavors
with the strategic objectives of the enterprise.

Moving beyond theoretical discussions, Winick and Sherman explore the practicalities of scaling thought leadership within corporate landscapes. They underscore the fundamental distinction between catering to end-users and economic buyers, emphasizing the imperative of delivering actionable and measurable ideas tailored to meet the diverse needs of large organizations. Their insights shed light on the necessity of adapting thought leadership strategies to accommodate
high-volume, low-ticket sales approaches, are crucial for penetrating vast enterprises and ensuring widespread adoption of transformative ideas.

The conversation culminates in an exploration of emerging trends
reshaping enterprise buying behaviors and presenting new opportunities for thought leaders. From the advent of "train-the-trainer" models to the integration of additional needs into core programs, Winick and Sherman dissect the complexities of these trends and offer strategic insights into navigating integration deals effectively. They underscore the critical importance of aligning thought leadership initiatives with tangible business outcomes, highlighting the need to demonstrate how intellectual property can directly contribute to revenue growth, customer satisfaction, and overall organizational success.

Three Key Takeaways:

* Thought Leadership has to be validated when taking it to large
organizations. More and more companies are seeing the importance of consistency and credibility that are found in validated models.

* When scaling our thought leadership for the enterprise level don't get fixated with the end-user.  Remember the needs of the economic buyer can be very different and when dealing with the organization the pains of the economic buyer have to be your focus.

* Trends in frameworks and models don't change as fast as fashion but you still need to be aware of where the industry is going and move with it.

In this captivating episode, we sit down with Robin Daniels, the Chief Business and Product Officer at LMS365, to embark on a profound exploration of thought leadership in the ever-evolving landscape of technology and software companies. With a career adorned with pivotal roles in various tech enterprises, Robin brings forth a wealth of experience and insights.

Throughout the discussion, Robin unveils the pivotal role that thought leadership plays in the trajectory of tech firms. He emphasizes the transcendence of competition beyond mere product features, underscoring the imperative for companies to anchor themselves in a higher purpose. It's this alignment with a broader mission, Robin suggests, that fosters enduring connections with customers and stakeholders.

A particularly enlightening segment of the discussion revolves around the role of internal champions in driving organizational success.  Robin shares how cultivating a culture of empowerment and trust can transform employees into passionate advocates for the company's vision. These internal evangelists, he argues, are instrumental in securing high-stakes deals and fostering organic growth.

Three Key Takeaways:
* Companies often compete at the feature or product level, but if you want to stand the test of time you have to stand for something bigger.

* Moving from evangelizing to evangelizing through is a massive step, that takes time and trust but can have huge rewards.

* People are social media are not looking to be sold to.  If you want your thought leadership to catch on find the things you are passionate and knowledgable about and speak to those.

In this episode, we sit down with Russell Kern, a seasoned business leader, entrepreneur, author, and speaker renowned for his expertise in organizational development and the transformative potential of effective coaching. As the founder of Kern and Partners, Russell has dedicated himself to optimizing human capital and empowering high-performance teams.

Russell shares his insights on leveraging thought leadership to drive business growth through education, embracing the philosophy of "Give to get." Rather than focusing solely on brand recognition, Russell emphasizes the importance of addressing the immediate problems and
challenges faced by his audience.

He likens his thought leadership to "pain magnets," aiming to provide relief and solutions to pressing issues. Russell emphasizes the need for practical, actionable content that facilitates skill mastery and drives behavior change.

Distinguishing thought leadership and content marketing, Russell highlights the importance of credibility and relevance in thought leadership. He underscores the need for visually engaging,
quick-hitting content that captivates and excites the audience, whether it's through traditional mediums or emerging platforms like TikTok.

Join us as we explore the strategies behind effective thought leadership and learn how to craft compelling content that resonates with your audience in today's fast-paced digital landscape.

Three Key Takeaways:
* You can draw in your target audience by creating thought leadership that not only speaks to their problems at the moment but also provides the promise of a solution.

* Smaller firms can benefit immensely from investing in thought leadership, allowing them to punch above their weight class.

* Effective thought leadership needs to grab the audience's attention. Make sure it is visually compelling and quick-hitting.

In this episode, we sit down with Larry Harding, the Founder & CEO of HSP Group, Inc., a renowned provider of solutions for companies venturing into the global expansion market. Larry sheds light on the complexities and surprises that often accompany international expansion efforts.

Larry explains that many clients underestimate the challenges of global expansion, emphasizing the mantra "you don't know what you don't know." HSP Group assists companies in managing various aspects of their global footprint, from finance and accounting to legal compliance and human resources. Despite clients' initial interest in expanding overseas, they often come to realize the intricacies involved and the need for expert guidance.

Drawing from his own experiences, Larry discusses the genesis of HSP Group. Frustrated by the inefficiencies and challenges faced during his tenure as a finance professional overseeing international expansions, Larry recognized the necessity for a dedicated company to
address these issues comprehensively.

Targeting fast-growing companies lacking infrastructure or experience, HSP Group aims to be a trusted resource for CFOs and venture capitalists navigating global expansion. Larry emphasizes the importance of thought leadership and establishing credibility within the industry. Through strategic partnerships with legal and financial professionals and by utilizing their own services internally, HSP Group builds trust and demonstrates its expertise in managing global operations.

Join us as we delve into the complexities of global expansion and the crucial role of education and expertise in ensuring success.

Eric Siegel is a seasoned consultant with more than twenty years of experience with machine learning. In today's podcast, Eric shares insights from his best-selling book, "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die," and his second book, "The AI Playbook."

Having taught AI and machine learning at Columbia, he expresses frustration at the underutilization of machine learning. His mission with "The AI Playbook" is to bridge the gap between data scientists and business professionals, emphasizing the need for a customized process, discipline, and playbook for successful machine learning projects.

The conversation delves into the misconception surrounding AI and machine learning, emphasizing the importance of planning for business outcomes and operational changes from the project's inception. The guest stresses that the value of AI lies not in its cool factor but in successful deployment.

Discussing his second book, he reflects a focus on preorders and an emphasis on podcasts, he shares his strategy for getting the book into the hands of Fortune 500 stakeholders vested in machine learning success.

Tune in for an insightful journey into the world of predictive analytics, AI deployment, and the passion that fuels success in the realm of thought leadership.

Three Key Takeaways:

·         Business professionals must gain some technical knowledge to establish a standardized practice for machine learning.

·         Understand the use case – what is predicted and how it's acted upon are the cornerstone of driving value in machine learning projects.

·         AI and machine learning are powerful tools but don't get lost in the wonder of them.  Stay focused on what you need them to do for you.

Organizations often talk about having a culture of innovation.

But what does that look like?

To explore innovation and how to achieve transformative breakthroughs I've invited Kim Christfort to join me.  Kim is the Chief Innovation Leader and National Managing Director of Deloitte Greenhouse Experience, where they work to spark new thinking, accelerate decision-making, and build long-term business development.

Kim shares how her background in theatre and science gave her a love for problem-solving and interacting with people, but it wasn't until she created her position at Deloitte for herself that she could fully incorporate her creative side.

The Deloitte Greenhouse Experience is not just a space, it is an experience, a stage where Kim can set the environment to diagnose what is holding the group back and activate the brain through immersion to create momentum and opportunity to break through the barriers that are holding you back.

For ten years Kim and her team have been working with people, teams, and leaders to achieve breakthroughs but have never codified or packaged the research and data they have been doing.  This was the catalyst for Kim's book The Breakthrough Manifesto which acts as a field guide for leaders and organizations to act, join the movement, and achieve breakthroughs that can fundamentally shift the way an organization thinks and operates.

Three Key Takeaways:

·         A good metric for thought leadership is repeat usage.  If people continue to come back time and again, investing their time and money they must be seeing value from it.

·         Moments are all around us.  They are opportunities.  Thought leadership can have a huge role in making those opportunities visible to clients.

·         Thought leadership that can become a movement is powerful. Those who believe in your ideas will become your biggest and loudest champions.

When complex topics come up, thought leaders typically have a list of usual suspects we can turn to for information.

However, by continually going to these same sources you might become repetitive and miss out on new and important perspectives.

To explore why these old habits can be detrimental and how we can overcome our presets I've invited Watchen Nyanue Hampton to join me.  Watchen is the Founder and CEO of I Choose the Ladder, a boutique consulting firm in Chicago that does work at the intersection of talent culture and strategy.

Watchen starts us off by discussing how our defaults could be drowning out other voices and perspectives that could potentially be advantageous to your business.  Further, she shares how breaking that cycle can only happen with conscious and thoughtful effort.

Finding new voices that want to step into the spotlight can be difficult.  Watchen explains how finding them can only happen by getting to know people as people, by humanizing the way we interact with others in our personal and professional spaces.  Asking questions and being genuinely interested in others can help them feel seen and heard, which will have a massive impact on how they work and the pride they feel.

Watchen shows how elevating others in thought leadership and using your own power to share the spotlight can be good for retention, succession planning, and reaching wider audiences through wider conversations that you otherwise might never have been aware of.

Three Key Takeaways:

·         If you are in a leadership role it is your job to know the people who you are leading.

·         Be intentional about the way you craft your life and your career.  Always know that you have a choice.

·         If you are not part of the community and are aware of the conversations that are going on, you are never going to think about engaging them.

What happens when senior executives step into a room and speak with radical candor?

In this episode of Leveraging Thought Leadership, host Peter Winick sits down with Ken Banta, Founder and CEO of the Vanguard Network, to explore how real leaders grow stronger through dialogue—not monologues.

Ken doesn't just advise on leadership—he builds ecosystems where executives learn directly from each other. The Vanguard Network creates peer-to-peer forums where GCs, CEOs, and senior leaders share their toughest challenges and unfiltered lessons. The power comes not from lectures or PowerPoint, but from raw, honest conversation.

Members of his network walk away with two powerful outcomes. First, practical insights they can use immediately—solutions drawn from peers who've been there before. Second, the relief of knowing they're not alone. When a board chair demands instant answers, having the confidence that others face the same issues is invaluable. These conversations create resilience, credibility, and a stronger sense of leadership presence.

Ken also shows how these networks spark new thought leadership. Dialogue around real problems fuels fresh ideas, posts, and even books like his "Seeing Around Corners". This isn't theory—it's leadership in action, captured and shared for broader impact.

The results are tangible. Leaders leave with new strategies, new allies, and sometimes even new career opportunities. One member walked peers through a cyberattack disaster, openly admitting mistakes and lessons. Another two struck a career-changing deal over dinner. This is thought leadership at its highest level—intimate, applied, and deeply human.

If you want to see how conversation transforms into influence, this episode is for you.

Three Key Takeaways:

• Dialogue beats monologue. Executives gain more from candid peer conversations than from lectures or presentations.

• Leaders don't stand alone. Sharing challenges in trusted forums provides reassurance and practical solutions.

• Conversations spark influence. Real stories and exchanges fuel new thought leadership, stronger presence, and fresh opportunities.

If you found Ken Banta's episode insightful, you'll want to keep the momentum going with Karen Leland's conversation on the performance of thought leadership. Ken showed how peer-to-peer dialogue fuels fresh insights and builds executive presence. Karen takes it a step further, exploring how leaders can deliver their ideas with clarity, confidence, and authenticity so they truly land with an audience.

Together, these two episodes connect the what and the how of thought leadership: Ken highlights the power of conversations that spark ideas, while Karen shows you how to perform those ideas so they inspire action. Listen to Karen's episode to learn practical strategies for elevating your communication, amplifying your presence, and making your thought leadership unforgettable.

AI is a hot topic right now, but many don't fully understand the ramifications.
How do you present data sets and explainable AI to the average person?

Today we sit down with Keith Goode, the Vice President of Services at ZeroedIn Technologies which provides HR solutions by combining people data with business data for one source of truth.

Our conversation begins by getting a sense of how complex ideas like AI can be used by people who are not familiar with it.  Keith shares how he identifies the business issue or concern at hand and that AI could be useful to help solve those problems.  From there they seek the right data to answer the questions and then qualify that information by looking at historical data, then aggregating it together to generate an AI model that can predict outcomes based on the predetermined traits.

Building a data set is a crucial part of creating an accurate AI model.  Keith explains how they use a template that has key factors that have been used in the past coupled with various data elements that are unique and important to the client. Keith continues by explaining how the model can be tested and updated to make the model more accurate.

If you want a better understanding of AI in terms everyone can understand you'll want to tune into this episode.

Three Key Takeaways:

·         If an idea is not explainable, then it is also not actionable.

·         AI models are not a one-and-done solution.  You need to update and retrain them to ensure relevance and effectiveness.

·         AI models allow for a deeper and more complex dimension of examination of complex topics.

Why do we do what we do and buy what we buy?
What invisible forces drive those actions - and how can they be seen?

Today our guest is Marcus Collins an award-winning marketer and culture translator.  He is a Clinical Assistant Professor of Marketing at the Ross School of Business and an award-winning author.  His newest book is For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be.

Marcus shares how there is no greater external force more influential to human behavior than culture! However, if you ask ten people what culture is you'll get a different answer each time. Marcus explains that you must understand who you are, how you see the world, and what you believe if you are going to create a coherent and positive culture.

Marcus's first solo book For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be came from his exploration of social sciences to understand better who we are as people and what the underlying physics of why we take the actions we do.  Marcus states that as a marketer we have to gain that understanding to get others to adopt the behavior we are promoting.

While launching the book Marcus chose to eat his own dog food, taking the same approach to his book launch as he would launch a client's product.  Building out from understanding the culture the book represents he reached out to former students who embraced the thinking he taught, enlisting them to boost the signal of the book on launch day.  By doing this he created a following of true believers willing to evangelize his book and ideas!

Marcus shares smart advice for anyone who feels their culture is lacking clarity or for those who struggle to truly connect to their target audience.

 Three Key Takeaways:

·         There is no external force more influential to human behavior than culture.

·         It's about getting your thinking in the hands and minds of more people.

·         If you can activate people with shared convictions, then those people will evangelize on your behalf.

Should you try to make your thought leadership relevant to everyone?
Or, is being focused the answer?

To examine the effectiveness of "going narrow" with your thought leadership, I've invited David G Ewing to join me. David is a trailblazer in customer experience innovation, and the CEO of Motiv, the world's largest Oracle CX exclusive partner allowing clients to manage their customer experience (CX) through every step of their journey.

David shares how he uses thought leadership to differentiate and drive business, by narrowly focusing on customer experiences using technology from a single vendor. This has allowed him to tackle any challenges a customer might bring his way.

David explains that a narrow focus allows him to find the exact target customer which is a match made in heaven for both sides.  With thought leadership content focused directly on their pain points the customer knows from the outset the partnership is a good fit.

Part of finding that focus came from coming up with a mission and motive.  David trimmed that down to a single word "Growth." Having a one-word mission made it possible to have a lot of creativity while remaining focused.

David shares excellent advice for going deep for elevated relevancy!
 
Three Key Takeaways:

·         The more focused you are the more useful you are despite being relevant to a smaller group of people.

·         Having a good and clear mission statement can allow you to stay focused on your vision.

·         It's never too early to start thought leadership.