It is incredibly frustrating to send out dozens of podcast pitches and hear nothing but crickets in return. You might even start to wonder if your approach is all wrong and you sound just like everyone else in a crowded inbox. 

My guest, Alice Draper, explains why the secret to getting booked has less to do with your resume and more to do with your story. We dive into the critical steps you need to take before you even think about pitching, from identifying your unique position to finding your emotional hook. This conversation will give you the tools to stop blending in and start getting booked on the shows you have always wanted to be on.

What You'll Learn (Bullets): 

• Why you must find your unique market position before you start pitching podcasts.

• The one thing you have that will make your pitch completely irresistible to hosts.

• How a rejection from a famous author can become your most powerful booking tool.

• How to find the right podcasts for your message beyond the obvious choices.

• How to craft talking points that make a host instantly see the value you offer.

• The right way to personalize your pitch that shows you've actually done your research.

• Why pitching a generic topic is the fastest way to get your email deleted.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Many podcasters launch their show with big dreams, but have a hard time using it to grow their business effectively. It's easy to get caught up in the pressure for massive downloads and major sponsors, feeling like you are falling behind if you are not monetizing from day one. 

My guest, Jenn Trepeck, navigated this exact path, transforming her health coaching side gig into a thriving brand centered around her podcast, Salad with a Side of Fries. She shares her exact playbook on building a cohesive business ecosystem, creating multiple revenue streams like memberships and brand partnerships without needing a million downloads. Tune in to learn how she built a strategic, profitable show that became the core of her entire business.

What You'll Learn: 

• How to build a simple membership that bridges the gap for your audience.

• Why having a cohesive brand across your business and podcast is essential for growth.

• Why getting her first "hater" was actually a key indicator that she was on the right track.

• Discover a simple language shift to create a deeper connection with your one listener.

• How to shorten your learning curve when launching your podcast to get results faster.

• Ways of integrating your podcast into your business ecosystem so it helps you make money.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Speaking on stage sounds like a dream reserved for polished experts with massive followings, but what if you could actually make money and land clients from smaller, more intimate speaking gigs? Krista Martin is about to blow the lid off that myth and show you how everyday entrepreneurs can leverage speaking opportunities to grow their business. She's not talking about landing $10,000 keynote spots at massive conferences, but real, actionable strategies for getting in front of the right audiences and converting them into paying clients. 

This episode is packed with practical tips on how to craft a talk that actually sells, build your confidence, and create speaking opportunities that don't require you to be a rockstar overnight. Whether you're terrified of public speaking or just looking to expand your business visibility, Krista's approach will make you realize that speaking success is way more accessible than you ever imagined.

What You'll Learn: 

• Why speaking on small stages can transform your business faster than you think.

• How one unexpected team member's departure led to Krista's most powerful event performance.

• The surprising strategy of turning a single speaking opportunity into multiple engagements.

• Why your "future self" energy matters more than perfectly scripted presentations.

• How to create a talk that activates audiences instead of just educating them.

• The counterintuitive approach to building client trust through strategic speaking.

• Why practicing in front of 10 people might be more valuable than chasing big keynotes.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Are you using AI yet? Have you tried out ChatGPT? 

If not - you are MISSING OUT! As my friend, Lead Gen expert and latest guest says - it's the VA you never have to PAY. 

You'll not only be shocked on all the ways it'll benefit you, but you'll also learn… 

• Why it's CRUCIAL to understand AI and ChatGPT and how to use it in your biz 
• Lindsey's 20-60-20 rule for using ChatGPT effectively
• How Lindsey uses it for not only content, but also lead gen and sales 
• What ethical concerns and limitations you need to be aware of
• How to use prompts to get the results you want (and how to organize and keep for later use)
• What other AI tools we use that can also help your productivity

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

YouTube is one of the biggest search engines - and it now showcases podcasts in YouTube. So why are sooooo many podcasters not taking advantage of this platform to grow their podcast, expand their audience, enhance engagement and repurpose content? I honestly have no idea! Video marketing is easier than you think. 

In this episode I'll share some steps on how to get video ready, how to use the video recording, set up in YouTube and leverage it. What you'll takeaway from this episode is…

🎦 How video can benefit your podcast, brand and business

🎦 Tips on how to get video ready without breaking the bank

🎦 What you need to know before you record and edit 

🎦 How to optimize your video in YouTube

🎦 Ways you can repurpose the video to create consumable, authority-boosting content that will also help you grow your podcast

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Imagine defining and aligning your business and brand goals with your podcast concept that is purpose driven for a clear path to success. I'm chatting today with Christina Barsi who has a podcast production agency for women. It's a juicy conversation about your WHY, your purpose, your goals and how to gain clarity to navigate these emotional waters to create a podcast that meets your goals but is also fulfilling. 

Here are some key takeaways from our conversation:

❤️ The power of purpose (ie it's more than just an outcome) and how it can guide you. 

❤️ How to set goals effectively so you stay motivated and achieve them.

❤️ Coming to grips with evolution and growth

❤️ How to stay connected with your purpose so that your podcast has greater impact

❤️ How to tap into your authenticity and vulnerability to create a quality podcast that connects you with your audience 

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

You've been guesting on podcasts but you still may feel like a best-kept secret, not getting noticed or invited on other stages or podcasts. Or maybe you feel like the episodes you are recording aren't really showcasing your expertise in the right way and you aren't getting the results you hoped.  

On this episode I'm going to share

• 3 quick fixes to position yourself as an expert on all channels (especially LinkedIn) 

• Why your interviews aren't showcasing your expertise and how by updating your interview questions and one sheet, can make a huge difference. 

• 3 steps to craft your talk, guide the podcast host and boost your influence 

• How to leverage your episode (once it's live) for more visibility, authority and leads 

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Data and analytics can be super confusing. You know you need it, but you aren't sure what data to get (besides downloads) and what to do with it to help grow your show. I interview Podder Co-Founder Christian Sorensen to share what insights drive success, how to understand your audience better, what trends to track, reviews and rankings. 

📊 Challenges podcasters face in understanding and accessing data about their shows

📊 Importance of looking beyond download numbers which data points you need to monitor

📊 What trends to track and how to use that data to create content that attracts your ideal listener

📊 How to understand audience demographics and personality to grow your audience

📊 Impact of reviews on rankings and attracting new listeners

📊 How the data can jump start your ad campaigns and help with content creation 

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

What is a great way to get infront of your target market, your ideal client in a strategic and highly visible way? Do a podswap with a podcast that serves the SAME audience as you. Plus it's a way to create lasting relationships and collaboration and partnership opportunities that will grow your podcast AND your business. Today I'm going to share what makes a good swap, how to pitch, and how to create collaborations in the process. 

🤝 Learn how podswaps can benefit your podcast and business

🤝 My podcast swap checklist (so you are strategic with your swaps)

🤝 My 4 step Podswap Pitch Process

🤝 Mistakes to avoid when pitching

🤝 What to ask during your collaboration calls and interviews

🤝 What you MUST do after the interviews to tap into eachothers audiences

🤝 How to further the collaboration for more opportunities and business growth 

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

There can be several reasons why podcast guests may not promote their episodes as actively as podcast hosts would hope. Understanding these reasons can help hosts and podcast agencies address the issue and encourage better promotion, but it can also help bring awareness to podcast guests so they truly understand what opportunities they are missing. 

Join me as I share some potential reasons why podcast guests may not promote their episodes

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

DMing is more than just a communication tool. It's a way to build intimate relationships with your listeners, humanize your brand, and capture their attention in a crowded digital space. But it's so time consuming, right? Well it doesn't have to be with Stampede Social. I chatted with creator Jeffrey Dwoskin about social media engagement, DM strategies, how to automate, track results and grow your podcast using Stampede Social.  

Here's a taste of what we chatted about:

• The challenges of engagement on social media and why DM'g is the way to go to connect with prospects. 

• A tool to automate your DM'g strategy 

• How to build listeners and relationships through a DM strategy 

• Features of Stampede Social, such as direct episode sharing and data analytics

• How to use Stampede Social for automations, sponsor promotions, and tracking 

• A way to create a 360-degree view of your Instagram engagement

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

More and more business owners are crying the blues over Facebook Advertising - the changes, the costs.

And as a podcaster and small business - it can feel like it's just not an option. Matt Shields of Chimehouse Media is here today to change that. He's going to pull back the curtain and share how he's using podcast content to create targeted audiences in Facebook and Instagram to grow your podcast and get more leads (without breaking the bank I might add!). 

• The changes in Facebook advertising and algorithms and what that means for you

• The challenges faced by small businesses and what strategies can help build an audience and monetize your podcast

• Tips for using video clips for social media marketing and how to reach the right audience (yep with Facebook Ads)

• Misconceptions about Facebook ads and the need for transparency and education in the ad management process.

• Strategies to win people's attention and get more 'eyes and ears' on your podcast

• Cost-effectiveness of learning to run ads oneself

His approach is GOLD without losing an arm and leg!  

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

AI is HOT - but it can also be confusing and overwhelming. There are a ton of tools out there so what should you use, how do you use them and how can they help your business and productivity?

Learn from Denise Wakeman, co-founder of the AI success club as she shares insider secrets including: 

• How AI can save podcasters and marketers a TON of time. Efficiency and time-saving benefits of using AI for podcasters and marketers

• The power of using prompts with ChatGPT to create specific and targeted content

• Using AI tools to generate original content from podcast conversations and interviews

• Tools and strategies for podcasting, including Descript, Headliner, Cast Magic, Grammarly, Otter, and Audio Notes

• The future of podcasting and advancements in audio and image generation

There is so much stress around how to get an ROI from social media. What if you don't have to be everywhere with viral content, and a million followers to make money from social media? You will love this convo with Social Media Strategist Louise McDonnell on what creates a pay off, why trends don't matter and how to engage and convert. 

Louise breaks down exactly how to build a customized social sales funnel that works, no matter how many followers you have. She'll show you why chasing viral moments is a waste of time and reveal the real secrets to converting your social media audience into paying customers.

What You'll Learn: 

• Why chasing viral views might actually sabotage your business growth strategy.

• How a balsamic vinegar maker discovered his true marketing magic through family stories.

• The surprising truth about who really makes money on social media platforms.

• Why your email list matters more than your follower count right now.

• How service professionals can create a customized social sales funnel without overwhelm.

• The critical messaging strategy that separates successful entrepreneurs from background noise.

• Why investing in targeted ads could be more valuable than your latest professional certification.

Don't miss Louise's Mastercass on September 24th

Turn Your Social Media Time Into Sales...10x Faster with ChatGPT 

Register Here https://smoothbusiness.krtra.com/t/X7MDYN59WalF

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients

>>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

I have such a hard time weaving stories into my interviews - it does NOT come naturally and it's so frustrating! I mean, don't you love those podcast episodes where the guest shares an engaging story that illustrates their point perfectly! I chat with Storytelling Expert Mark Carpenter to share HOW to bring intentional storytelling into your podcast interviews. 

📘 How to be intentional about storytelling and having a pre-designed story

📘 Tailoring stories to suit the audience and purpose

📘 The impact of storytelling on increasing followers and engagement

📘 How to craft a story and build out a library (so smart!) 

📘 Why authenticity is key and what to focus on (ie the whole point of the story) 

Whether you are a guest or a host, I know you'll gain some actionable tips to improve your podcasting game.

You know the podcast industry is growing when you see very niched companies launching and producing podcasts for lawyers. Love it! I had such a great chat with Robert Ingalls of LawPods about the podcasting industry (and no it's not saturated), how to make your podcast stand out, how to repurpose your content to attract leads and why lawyers are launching podcasts. 

So, whether you're a lawyer looking to expand your reach or a content creator seeking to make waves in the podcast market, this episode offers valuable advice and inspiration to help you succeed.

Here's a taste of what we cover:

• Why focusing on a specific niche can help establish you as an expert and build a loyal following. 

• How podcasts can help you nurture leads, educate prospects and referral sources,and ultimately attract more clients.

• Roberts 'cocktail party podcast' strategy to bring authenticity to your show to be more relatable and engaging. 

• How to stand out and attract the RIGHT listeners

• How to use podcasting as your #1 content marketing strategy

Grabbing and maintaining the attention of online visitors has become a challenging feat in today's fast-paced digital world. As a podcaster, you know the struggle of trying to guide your audience towards taking a specific action – be it signing up for a newsletter, making a purchase, or simply listening to the entire show. Crafting an effective Call-to-Action (CTA) is like a well-tuned symphony; it requires a careful blend of creativity, psychology, and an understanding of your audience's behavior.

In this podcast episode, I invite Steve Stewart, a podcast editing expert, to discuss call to actions for podcasters. We explore the significance of call to actions and the different types, such as hard and soft ones. Steve shares his personal experience and emphasizes the importance of having a clear next step for listeners. We discuss the placement of call to actions within episodes and the use of tips of the week as a promotional strategy. We also touch on asking for reviews and the importance of feedback from listeners.

In This Episode

• (01:12) The importance of call to actions

• (03:13) Difference between hard and soft call to actions

• (05:49) Having a clear and concise call to action

• (08:32) The power of suggestion

• (09:34) Ninja call to action

• (10:38) Tips on where to strategically place call to actions in podcast episodes

• (14:13) Using tips of the week as a way to promote products or services

• (15:59) Using reviews as content and call to actions

• (18:40) The wrong way to ask for reviews 

• (22:07) Tips for making it easier for listeners to take action

• (27:36) The benefits of directing listeners to a website to learn more about the podcaster

Podcasting means you have a ton of content to share and need a social media scheduler - but do you have the RIGHT one? 

My go-to tool is Social Champ, so I have a return visit from Sameer Ahmed Khan to share what you need to 'know' about algorithms, what social media metrics to focus on, AI, and what's hot and working right now (hint carousels and reels). 

• Debunk myths about social media schedulers

• How to analyze the data to improve your ROI

• The effectiveness of carousels 

• Features that you'll want to look for in a social media scheduler

• How AI can be used for your content creation

• What's happening in social media right now

Watch the episode or read the show notes on https://LeverageYourPodcastShow.com

Get your FREE Podcast Leverage System Training to create authority boosting content with less overwhelm.  https://www.leverageyourpodcast.com/free

Anyone in podcasting knows there are a multitude of tasks involved in podcast production, from finding the right guests, coordinating with them, conducting research, prepping for episodes, publishing on websites, and marketing on various platforms like TikTok and Instagram. It can be overwhelming, and that's why Adam Burha created Podtask.

He not only shared his incredible healing journey through podcasting but shares how the pandemic and the rise in remote communication has made podcasting more accessible and familiar to people, fostering greater openness, authenticity, vulnerability, and a desire to help others.

Here are my top three takeaways from the episode

1️⃣ Efficient Podcast Production: Managing multiple podcasts and tasks involved in production can be overwhelming, which is why Podtask's Content Creator feature is a game-changer. With the click of a button, it uses OpenAI API to generate transcripts, show notes, episode titles, and key points. It can even generate impactful hooks for the first 20 seconds of each episode automatically. 

Plus, it automates the addition of tasks and notifications for each new episode recording, streamlining the process and eliminating the need for manual management and email communication.

2️⃣ Streamlined Guest Spotting: Guest spotting is a fantastic way to grow your podcast, and Podtask has made it easier than ever. 

Harnessing the power of the entire podcasting database through the Listen Notes API, you can now effortlessly send targeted podcast pitch requests to shows in your genre or category. Stand out from the crowd by including a short video introducing yourself and explaining why you would be the perfect guest. This proactive approach will increase your chances of securing spots on ideal shows and taking your podcast to new heights.

You can even include a short video introducing yourself and explaining why you'd be a great guest. This proactive approach increases your chances of getting on ideal shows and expanding your reach.

3️⃣ Regain Time and Prevent Burnout: One of the biggest challenges podcasters face is finding balance and avoiding burnout. 

As a CEO overseeing multiple businesses, we understand the stress and anxiety that come along with such responsibilities. That's why we wanted to create a tool that not only saves you time but also helps you avoid burnout. We believe that by regaining precious time in your life, you can continue pursuing your passion and purpose without compromising your well-being.

That's the essence of Podtask - an affordable and comprehensive podcast management tool dedicated to reducing stress, streamlining your workflow, and enabling you to focus on what matters most: creating incredible content and connecting with your audience.

Key Times: 

00:00:44 Podcasting heals trauma, helps overcome anxiety attacks.

00:04:17 Podcasting: therapeutic, transformative, and accessible in modern times.

00:08:48 Entrepreneur started podcast production company eIQ Media.

00:11:13 Built and customized Podtask 

00:15:55 Automated episode recording and scheduling with notifications.

00:20:36 AI-based podcasting tool simplifies marketing and content creation.

00:23:45 Pitching guests to grow your podcast audience.

00:31:35 Podcaster launching new show, interviewing other podcasters.

00:33:51 Free podcast setup help for newbies.

Do you want to enhance your content creation and expand your audience reach? Are you seeking improved engagement and growth for your podcast? Look no further! I have the solution that will help you achieve these desired outcomes. 

As a guest, Tiago will share a game-changing approach that leverages AI to repurpose your content in a way that optimizes its impact and captivates a wider audience. Discover how this innovative solution can revolutionize your podcasting experience, resulting in elevated content repurposing and increased engagement and expansion. Don't miss out on this opportunity to take your podcast to new heights!

In this episode, you will be able to:

🤖 Uncover AI's unprecedented impact on reshaping the podcasting industry.

🤖 Understand the significance of show notes in enhancing podcasting experiences.

🤖 Gain insights into the usage of AI for generating captivating podcast episode titles.

🤖 Explore AI's potential in optimizing content recycling for newsletters.

🤖 Comprehend the advantages of maintaining consistent audience communication via emails. 

The key moments in this episode are:

• 00:00:00 - Introduction

• 00:03:39 - Creating a Business Opportunity

• 00:06:36 - Magic of Pod Squeeze

• 00:09:55 - Importance of Show Notes

• 00:11:58 - Spotify's Smart Segmentation

• 00:13:36 - Benefits of Timestamps

• 00:15:39 - Helping Podcasters Grow Their Audience

• 00:16:07 - Creating Catchy Titles

• 00:18:05 - Repurposing Content with Pod Squeeze

• 00:19:56 - Benefits of Email Marketing

• 00:22:59 - Leveraging AI for Content Creation

Have you ever listened to a podcast and the interview or host was 'meh' - boring, awkward, too verbose or stiff - Not a great listening experience. 

Up your game and boost your communication skills by hearing my next guest Paul Finck Maverick Millionaire who share tips on how to create a podcast that your audience will WANT to hear over and over again. We even did a little game show like exercise - so much fun! 

In this episode, you will be able to:

• Elevate your podcast communication, for superior listener engagement and seamless conversation flow.

• Sharpen your active listening skills to create high-quality, responsive podcasts.

• Master efficient guest researching to bolster interview preparations and ensure content relevance.

• Learn how to prepare interview questions that balance structure and spontaneity.

• Discover how to effectively use available resources to triumph over any apprehensions you might have as an entrepreneur.

The key moments in this episode are:

00:00:00 - Introduction

00:00:47 - Importance of Effective Communication in Podcasting

00:02:32 - The Flow of Conversation

00:03:28 - Making the Interview More Natural

00:05:07 - Developing Listening Skills

00:16:43 - Pre-Planning Questions and Transition Statements

00:22:16 - Dealing with Guests' Monologues

00:24:15 - Effective Podcast Wrapping Up

00:25:59 - Nuances of Speaking on Stage vs Podcasting

00:29:47 - The Importance of Practice and Imperfection

00:33:34 - Success and Asking for Help

00:34:18 - Maverick Offer

00:34:26 - Gratitude and Future Collaboration

00:34:39 - Farewell

If you're feeling frustrated and stuck, constantly churning out podcast episodes without seeing any significant income from your efforts, then you are not alone! Despite your hard work, your current approach to podcast monetization may be falling short, leaving you wondering why your audience isn't responding to your affiliate marketing efforts. Instead of the desired result of creating a profitable income stream, you may find yourself struggling to attract affiliate partnerships, failing to understand your audience's preferences, and missing out on potential revenue opportunities. But fear not, there are effective strategies and insights available that can help you turn things around and finally achieve the financial success you deserve.

In this episode, you will be able to:

• Gain a fresh perspective on how to transform your podcast platform into a money-making machine.

• Foster winning partnerships with affiliates, amplifying the potential of your podcast success.

• Learn how to showcase your products and services in a classy and non-aggressive manner while staying authentic to your podcast's voice.

• Discover the potency of recommendations and resources in propelling your affiliate marketing ventures.

• Deepen your understanding of the affiliate marketing industry, bestowing you with insights that will keep you ahead of your competitors.

Are you tired of being told to just use SEO to increase your podcast visibility and attract clients, yet seeing little to no results? It's time to ditch the generic advice and get specific. 

In this episode, we'll show you how to tap into YouTube's powerful search engine, strategically title your podcast episodes with the right keywords, and use AI technology and targeted blogs to revolutionize your content creation process. Say goodbye to the frustration and hello to measurable growth for your podcast.

The key moments in this episode are:
00:00:00 - Introduction,
00:02:10 - Podcasting on YouTube,
00:05:02 - Niche-Specific SEO,
00:09:25 - Website Marketing Strategy,
00:13:26 - Integration,
00:14:39 - Biggest SEO Mistakes,
00:15:53 - Writing Great Blogs,
00:20:56 - Invest in Your Marketing,
00:22:57 - Video First Strategy,

You'll always hear me saying that a podcast is NOT a SILO. 

It's a PART of your marketing plan. 

And if you want to accelerate growth and lessen stress, you'll want a marketing plan that not only includes podcasting, but one that that brings results. 

I chat with podcaster and digital marketing expert Tori Barker about how to create a visionary marketing plan, why you need one, how to create one and what's important to consider. 

In this episode, you will be able to:

📑 Comprehend the critical role a marketing plan plays in measuring and fostering business growth.

📑 Identify the risks of being lured by shiny object syndrome and the advantages of committing to 90-day cycles

📑 Learn the five-stage approach [the 5 C's] to formulating an effective marketing plan.

📑 Utilize your skills in pinpointing the marketing avenue that best suits a particular client's requirements.

📑 Assess your marketing capabilities using a visionary marketing quiz, uncovering areas of improvement.

The key moments in this episode are:

00:01:11 - Benefits of Having a Marketing Plan
00:06:27 - Tori's Framework for Creating a Marketing Plan
00:10:11 - Do You Have to Do It All?
00:14:11 - Common Mistakes in DIY Marketing Plans
00:15:09 - The Importance of Reviewing and Analyzing Your Marketing Plan
00:16:34 - Implementation and Budgeting
00:19:07 - Identifying the Right Marketing Priorities
00:23:20 - The Visionary Marketing Quiz

We know that national media can help transform credibility, exposure and drive sales, but I always thought high-profile media was 'out of my league'. It's for the rich and famous, or you need a special connection to get an 'in'. 

I was so thrilled when I met Mary O'Donohue, a strategic media coach who's worked behind the scenes at the Oprah Winfrey Show and works with authors to profit from publicity. She'll share how to turn random media moments into powerful marketing assets. Whether you're an author, entrepreneur, or just someone looking to get your message out, this episode is your backstage pass to mastering media without feeling like you're selling your soul.

You'll hear… 

• How to avoid 'random acts of media' that lead to nothing 

• How to craft your media persona 

• How a nine-foot chipmunk can derail your interview (and how to recover).

• What media outlets are truly looking for and how to get their attention 

• What transforms a random conversation into a strategic marketing asset.

• How to turn a potential "gotcha" moment into a professional opportunity.

• The game-changing difference between serving an audience and selling to them.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

If you are NOT publishing your podcast episodes on your website, or publishing the episodes you guest on, you are short changing your podcasting ROI and missing out on multiple opportunities to leverage your podcast and convert leads. So let me share, in this episode my cardinal rule of podcasting in my Podcast Leverage System and that's publishing for results  using podcast show notes. I'll share why, what styles you can create and what to include. 

One of the first rules in my Podcast Leverage System (for guests or hosts) is to publish the episode on your website for bigger results. Yep even if you are a guest!

Influential leaders don't happen by accident. They have a consistent, clear message and know how to use their voice to deliver it. And so what qualities do you need to have an effective leaders's voice?  How can you boost your confidence and impact? Listen to my chat with top podcaster and vocal leadership expert Tina Dietz.

In this episode, you will be able to:

• Uncover the significance of persuasive vocal leadership in cultivating trust and respect.

• Refine your voice by understanding the nuances behind successful communication.

• Overcome your fears and establish a robust foundation in confident public speaking.

• Explore the benefits of various leadership styles in inspiring change within the workplace.

• Harness the potential of podcasting to optimize your vocal leadership for lasting effects.

Time Stamps

00:00:11 - Introduction

00:01:01 - Mission of Vocal Leadership

00:06:04 - Becoming a Vocal Leader

00:11:05 - Vocal Qualities and Trust

00:15:16 - Shifting Thought Leadership

00:17:11 - The Importance of Messaging

00:19:44 - The Different Types of Leadership Styles

00:22:26 - Twin Flame Studios' Vocal Leadership Training

00:25:21 - Boosting Confidence Through Vocal Exercises

00:27:07 - Where to Find Twin Flame Studios and Vocal Leadership Resources

With the rise of audio media such as podcasts, voice interface, and streaming content, along with more established media like TV, radio, and online content, how you sound is just as important as how you look. When you can't see the brand, you have to hear the brand. I chat with audio branding expert John Sanfilippo about assessing your sonic footprint, creating a sound style guide and the benefits to boosting your audio brand. 

In this episode, you will be able to:

• Delve into the crucial nature of sonic identity for enhanced brand acknowledgement.

• Master the technique of fusing brand qualities with an evocative musical language.

• Understand the fundamental connection between consistency, uniqueness, and thriving sonic branding.

• Design a comprehensive sound portfolio to express your brand's essence in the auditory realm.

• Cultivate emotional branding that strikes a chord with your audience through authenticity and personal touches.

00:01:22 - Audio in Branding

00:08:24 - Mistakes in Sound Selection

00:15:19 - Creating a Sound Style Guide

00:16:16 - Sonic Branding

00:18:15 - Authenticity in Branding

00:20:47 - Sonic Assets in Different Media

00:24:07 - Creating Sonic Assets

00:26:32 - Authenticity in Music

In this episode of the LYP podcast, Lyndsay Phillips interviews Hersh Rephun, who shares his message therapy approach to branding and copywriting. 

Rephun discusses how he helps businesses find their voice through his company Yes Brand and his specialty message therapy. He emphasizes the importance of getting clarity on what sets a brand apart and crafting emotionally compelling messages that resonate with audiences. Rephun's approach involves long-form conversations that prioritize client stories, resulting in a better understanding of the company's goals, character, personality, and values. His emphasis on authenticity and being truthful offers valuable insights for small business owners who struggle with messaging. 

Overall, the conversation offers valuable insights on message therapy and effective communication, making this episode a must-listen for anyone looking to improve their messaging and communication skills.

00:06:27 - Challenges in Messaging
00:11:36 - Finding the Right Balance
00:15:45 - Importance of Podcast Naming,
00:17:34 - The Importance of Clarity in Podcasting
00:18:14 - Finding Yourself in Podcasting
00:20:09 - The Importance of Truth in Messaging
00:25:14 - The Role of a Message Therapist

Are you tired of being told to just practice more to improve your podcast editing skills? Are you feeling frustrated and stuck in a cycle of mediocre content? It's time to break free and discover the crucial role that solid editing skills play in crafting top-notch podcasts. 

In this episode, we'll show you how to master the art of blending authenticity and expert editing to win your audience's trust, and how investing in professional podcast editing can save you time and elevate your content. Don't miss out on the key insights and strategies to take your podcast to the next level.

I left Twitter a couple of years ago, but I've noticed my friend (and Content Conversion Strategist) Deb Coman has been crushing it on there - and she keeps telling me to go back to it. 

So I brought her back on the show to share WHY Twitter is great for podcasters, what are its best features, tips on how to leverage it, best practices, and why social trust is key to getting the most out of it. 

Are you tired of hearing the same old ineffective advice on how to boost engagement for your podcast on Twitter? 

Have you spent countless hours trying to increase your follower count without seeing any real results?

If you're feeling frustrated and stuck, it's time to tune in to our latest episode where we give you practical strategies to authentically connect with your audience, prioritize quality interactions, and share content strategically for maximum visibility and impact. 

Say goodbye to the pain of stagnant engagement and hello to a thriving online presence.

This episode will change the way you measure the success of your podcast. I chat with CoHostPodcasting CEO Fatima Zaidi - what a powerhouse woman - she completely amazes me honestly. She shares what metrics you should be looking at, including show consumption, how to track listener engagement, how to know where your listeners are coming from and what benchmarks matter. If you are interested in ANY way to improve the success of your podcast - take a listen…

If you are looking for a networking, client attraction, celebrity expert branding strategy, then you'll want to start a podcast using the Podcast REACH System. I chat with creator Adam Hommey to share why a launch is the go to solution for growing your business and how the REACH System will help you take command of your market. 

"Don't obsess over technology; focus on your message and connecting with your audience."

Adam Hommey was captivated by podcasting and its potential for connecting with people, and it led him on an unexpected journey - from reinventing and representing his brand, to being hunted by his market, and leveraging connections to create opportunities he had never imagined possible. What else did this remarkable journey in podcasting reveal?

Josh Tapp is the host of the Apple Podcasts top-ranking show The Lucky Titan, and founder of Pantheon.FM, a company that has helped over 1,000 entrepreneurs launch, monetize, and scale their own industry-learning podcast.

In this episode, Josh breaks down the 3-step Pantheon Method and discusses generating leads non-stop using the method, as well as what you can do to grow your audience in 2023.

Want to make $1000 a month from your podcast right now (without finding sponsors or having thousands of downloads)? Well, it's totally doable, and monetization expert Chris Hines is going to share with us how! He wants to change the industry and he believes by helping 1,000 podcasters start making $1,000, more podcasters will change their perspective and approach to podcasting. He'll give us 5 income streams you can choose from and tips on how to get started with podcast monetization.  

Writing a book can feel like a beast, a daunting endeavor. What if you can make it a reality by transforming your podcast into a book? That sound much easier right?! But before you grab your transcripts - know it's not as simple as copying and pasting those and formatting it into a book. You DO need strategy. I'm joined today by seasoned publisher Lynn Smargis show you how. 

Lynn shares the secrets to creating a book that doesn't just sit on a digital shelf, but actually connects with your ideal readers. Whether you're a solo podcaster, an interview show host, or just curious about expanding your content's reach, you'll walk away with practical, actionable insights that can turn your podcast passion into a professionally published reality.

• Discover why 80% dream of writing a book, but only 5% actually publish.

• Learn the critical legal steps before transforming podcast episodes into a book.

• Uncover the surprising truth about why most podcast-to-book attempts fail miserably.

• Hear how a disc golf legend published his memoir at 80 years young.

• Understand the game-changing strategy of designing podcast episodes to support your book outline.

• Explore why professional editing can make or break your book's credibility and impact.

• Peek behind the curtain of a free virtual writing retreat designed for aspiring authors.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients  

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Have you ever been on a guest on a podcast and the interview felt like it went nowhere and you it didn't really showcase your expertise?

You know - a lot of general questions, or stories about your journey and it got off on tangents, or maybe there were a lot of random questions? 

And it left you wondering - how are people truly going to know how I can help them and what I do best? 

It's so deflating. 

Discover the steps and strategies that will help you take control back over the interview to set you up for success and attract more leads and clients.

Yamilca Rodriguez, a brand therapist, helps her clients discover their true identity and create an irresistible brand ecosystem to attract the right people, but when they find out who they really are, the central conflict begs the question: will the truth set them free or tie them down?

You will learn how to use quizzes to capture leads and create a fun and engaging customer experience!

Are you paying for Facebook Ads or investing time, money and effort into guesting on podcast shows to grow your e-list? Have you been hoping for more sales from your list or cringing at the open rates you are getting from your emails. Part of the problem is likely your email deliverability. What a lot of marketers are not equipped with is the strategies and knowledge to increase their domain health and deliverability, clean their list, segment by engagement and format emails in a way that increases their chance of being opened and read. This episode shares 6 steps to increase your email deliverability - let's get started.

Hosting a podcast is time consuming and can feel overwhelming between the scheduling, recording, planning, producing and publishing. So when I heard that serial podcaster Theadora Vosse batch recorded a whole series and a season - I had to have her on the show to share her batch recording secrets so you can meet your goals, become more productive, lean into creativity all while managing your energy and motivation. Let's take a listen.

Your brand (podcast and business) is more than just a logo, fonts and colors. It should help you attract and convert. 

Today I chat with Be Bold Branding Podcast hosts and Brandface owners Tonya Eberhart and Michae Carr who are international selling authors, hosts of the Be Bold Branding Podcast and the creators of the most comprehensive personal brand-building system in the world: BrandFace®.

They deep dive into what branding truly is, how to create a successful brand that will help you stand out so you can charge more while spending less on marketing.  Let's take a listen.

Part of the beauty of having a podcast or guesting on shows is that it boosts your authority and credibility. And by doing so -the ultimate goal is to get more sales, increase revenue and create the lifestyle that we want. BUT so many entrepreneurs miss the boat or shy away from becoming a highly paid authority by raising their rates. So I had Founder of Empire Life Allison Ramsey on my show sharing how she scaled her business and how we can raise our rates to achieve our goals.

Want to get on more podcasts this year, what about media presence or speaking at events or conferences but aren't sure how to pitch yourself? 

Maybe you feel you don't have the time to pitch or don't know the best way to do it and get results fast.  This is where Ron Story Jr (of PitchDB) comes in…

Ron Story Jr. has been a full-time entrepreneur for over 20 years with a key role in the creation and development of over 30 companies. His latest, PitchDB, helps people compile lists and effectively pitch themselves to appear on podcasts, in the media and at conferences.

Ron shares the story of PitchDB and his best hacks for creating lists, pitching (and hearing YES!), and getting more visibility and opportunities.

There is more to rocking the mic than great interview questions and solid equipment. And your podcast is part of your brand and you want to shine in your industry as the brand authority! 

So I brought on media expert with over 30 years of broadcast experience Rich Bontrager to the show. 

He shares 5 keys to rock the stage, how to make the most of your digital real estate, coaching tips to have a better camera presence, and how to be the best host - Yup I took a TON of notes and learned so much on this one - And I even sing in it lol.

Online business strategist Marie Mack joins the show to talk about how to unlock the power of joint ventures as a podcast host or podcast guest!

Listen to learn about what makes a joint venture partnership a great one, the three wins joint ventures should have, and how to suggest – and actually start – a joint venture collaboration and grow your business with it.

This entrepreneurial and podcast journey can be a crazy one, with ups and downs, roadblocks, and head trash… but at the heart of it all, I believe we are all driven by passion. I'm so honored to chat with Women's Meditation Network and podcast success story Katie Krimitsos who shares her podcast journey, her passion and lessons along the way that any woman and podcaster can relate to. One you'll definitely want to listen to.

You've done all this hard work to get your podcast launched and consistently producing content, but all of a sudden, a year (or two - gulp) goes by, and it's running on autopilot.  How do you know it's still aligned with your business and goals? In this episode, Podcast Strategist Jen Rogers walks you through a powerful mini-audit to help you realign your show with your brand, deepen listener connection, and boost ROI. 

You'll walk away with key questions to elevate your content—and hear how one simple shift increased her email open rates by 10% in just one week.

What You'll Learn: 

• Why your podcast's first impression matters more than you think

• How to transform podcast self-talk from sabotage to strategy

• The surprising power of speaking to one listener, not a crowd

• Why your podcast is a reflection, not the entirety, of your brand

• How intentional episode planning can dramatically accelerate business growth

• The counterintuitive approach to creating content people actually want to hear

• Why authenticity trumps copying someone else's podcast formula every single time

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Nathan Hirsch is a serial entrepreneur – who sold FreeUp back in 2019 – and who's currently the CEO of EcomBalance, AccountsBalance, and Outsource School. 

He stops by the show to talk about effective outsourcing for entrepreneurs, from why it's key and when to know it's a good time to start hiring to his interview approach and the three types of outside helpers you may need.

Hey if you aren't having fun guesting or hosting your podcast, then you are doing it wrong lol. You think 'oh but fun is a nice to have' - it's about authority and visibility and connections. But honestly if you aren't having fun in the game, it'll show - you won't be putting your best into it and it'll affect your results. In this episode I share why it's key and how to bring fun into every element of podcasting.

Want to stop the 'death scroll' and get folks to pay attention to your podcast on social media? I chat with the host of one of the top rated podcast Growth Now Movement, and founder of Podbrand.io. Justin Schenck. He shares what catapulted his success, how to leverage your podcast and what type of video reels to create to attract more attention towards your podcast.