Explore every episode of the podcast Level Up Real Estate

In this episode, we delve into the strategic implementation of personal branding within the real estate industry, focusing on how to generate a tangible return on investment (ROI) from social media efforts, particularly through platforms like LinkedIn. We discuss practical steps for creating valuable content, leveraging larger audiences, and transitioning online connections to profitable real-world results.

Key Takeaways:

1. Personal Branding and ROI: Building a personal brand on social media like LinkedIn can result in significant ROI, but it requires strategic content creation and patience. For instance, success stories like Gib Irons show it can take up to 5 years to build a profitable network from consistent content creation.
2. Content Strategy: Utilizing a 'podcast funnel' approach can maximize content output from a single podcast episode, producing multiple pieces of engaging content for platforms like Instagram and LinkedIn.
3. Leveraging Influential Guests: Inviting guests with larger or complementary audiences to a podcast can extend the reach of content and enhance audience engagement.
4. Conversion from Rented to Owned Assets: It’s crucial to convert followers from social media (rented assets) to owned assets like email lists or subscription services to maintain and control the audience relationship, especially if social platforms become unreliable.
5. Email Marketing Optimization: Segmenting email lists based on engagement and interest allows for more targeted and effective communication, increasing the chances of converting subscribers into active clients or partners.

More from my company, Level Up Influence:

Check out the video here!

Let's Connect! Follow me on LinkedIn: 

https://www.linkedin.com/in/bradley-rausch/

Links from the show: 

Gib Irons's LinkedIn Page

In this episode of Level Up Real Estate, Bradley interviews Matthias Wilson, a successful real estate investor and Air Force veteran, to discuss the power of LinkedIn in building a personal brand and generating business in real estate. 

1. Authenticity Drives Connection:
   • Matthias emphasizes the importance of sharing genuine stories and personal experiences on LinkedIn to build trust and connect with the audience. 
2. Storytelling as a Strategy:
   • Consistent storytelling, whether it’s about past experiences or current ventures, is a powerful tool. Matthias leverages his background and unique experiences, such as his military service, to engage and attract a dedicated following.
3. Impact of Viral Content:
   • A single viral post can significantly expand your network and create new business opportunities. Matthias's viral post about achieving a personal financial milestone led to increased visibility and valuable connections.
4. LinkedIn's Unique Value:
   • Unlike other social platforms, LinkedIn focuses on the value of content and relationships rather than vanity metrics. This makes it an ideal platform for professionals looking to establish credibility. 

Let's Connect! 

https://www.linkedin.com/in/bradley-rausch/

Links from the show: 

Ultimate Instagram Personal Branding Guide for RE Pros

Ultimate LinkedIn Personal Branding Guide for RE Pros

Welcome Sequence Templates for Agents/Brokers

Welcome Sequence Templates for Investors

https://capitalvelocityinvestments.com/

https://capitalvelocityinvestments.substack.com/

https://www.linkedin.com/in/matthias-wilson-276550131/ 

In this episode of Level Up Real Estate, we dive into the critical importance of establishing a strong personal brand as a real estate professional in 2024. With less than 1% of real estate professionals generating income from their content efforts, the episode focuses on tactical strategies to stand out and monetize effectively. From content documentation to leveraging platforms like Instagram and LinkedIn, we reveal practical insights to transform routine activities into compelling content, grow your audience, and ultimately convert them into clients.

Key Takeaways: 

Content Documentation vs. Creation: 

Instead of setting aside time to create content, document your daily activities and interactions. This method transforms normal business activities into engaging content efficiently. 

Platform-Specific Strategies: 

Instagram: Utilize 4-6 second reels with text to manipulate the algorithm's repeat view metric. Post 5-7 times weekly with controversial yet valuable content.
LinkedIn: Focus on carousel and video content. Prepare for video to dominate the platform by 2025 by building your presence now.
YouTube: Post 8-12 minute videos weekly, utilizing SEO-rich captions and hashtags. Split videos into shorts to enhance channel growth. 

Minimize CTAs:

Create valuable content that naturally draws your audience to seek you out, rather than overloading them with calls to action. 

Use Controversial Hooks:

Capture attention with unique and thought-provoking content across all platforms. 

Repurpose Podcast Content:

Podcasts can be a gold mine for content creation. Break down episodes into multiple short posts for broader dissemination. 

Leverage Other People's Podcasts:

Guest appearances can enhance your visibility and establish authority in new audiences. 

Create Valuable Free Resources:

Develop one high-value free resource per month that exceeds your competition's offerings to drive lead generation and nurture. 

Strategic Cold DMs:

Avoid Instagram, which can hurt performance, and instead, use LinkedIn for strategic outreach with customized value propositions.

In this episode, we delve into the transformative power of personal branding for real estate professionals. We explore how building a strong personal brand can drastically improve your sales process, increase your lead pool, and ultimately put more cash in your pocket. Discover why less than 1% of agents are truly leveraging their content effectively and how you can be part of that elite group by avoiding common pitfalls and implementing key strategies.

How do you make sure you’re always getting the biggest and best deals as a real estate broker or investor?

It’s by having a kick-ass personal brand.

On this podcast we hold nothing back and share only the best tactical marketing strategies that are working for brokers and investors RIGHT NOW in 2024.

So get ready, and let's build you a stellar personal brand that will become your newest, and strongest asset. 

In this episode, we cover creating relationships with high net-worth individuals, as well as why and how the self-storage space is a great investment opportunity in 2024!

More from my company, Level Up Influence:

Check out the video here!

Let's Connect! Follow me on LinkedIn: 

https://www.linkedin.com/in/bradley-rausch/

Links from the show: 

Ultimate Instagram Personal Branding Guide for RE Pros

Ultimate LinkedIn Personal Branding Guide for RE Pros

Welcome Sequence Templates for Agents/Brokers

Welcome Sequence Templates for Investors

In this episode of Level Up Real Estate, we delve into the 18-year journey of Jim Manning, a seasoned real estate investor who has navigated the tumultuous world of real estate to build a successful investing company. From surviving a personal health scare to generating millions in passive income, Jim shares his insights and strategies that have shaped his career and life. Listen in as Jim and Bradley explore the tactical marketing strategies that are making waves in 2024, and how you can leverage them to build your personal brand as a real estate broker or investor.


How do you make sure you’re always getting the biggest and best deals as a real estate broker or investor?

It’s by having a kick-ass personal brand.

On this podcast we hold nothing back and share only the best tactical marketing strategies that are working for brokers and investors RIGHT NOW in 2024.

So get ready, and let's build you a stellar personal brand that will become your newest, and strongest asset. 

In this episode, we cover creating relationships with high net-worth individuals, as well as why and how the self-storage space is a great investment opportunity in 2024!

Jim's Bio: 

Jim Manning’s first job out of school was working for a self made billionaire. His leader had private jets, and every material thing you could ever want. Unfortunately, the billionaire was absolutely miserable. So 15 years ago, Jim was inspired to set out and find a way to become financially free without sacrificing his personal life. The passive income generated from his investments has enabled Jim to found multiple successful real estate companies, while still being a present husband and Dad for his family. 

Jim Manning is also the Founder of Three Doors, Homeways, CFL Holdings, Passive Wealth Fund and Doorway Properties."

More from my company, Level Up Influence:

Check out the video here! 

Let's Connect! Follow me on LinkedIn: 

https://www.linkedin.com/in/bradley-rausch/

Links from the show: 

Ultimate Instagram Personal Branding Guide for RE Pros

Ultimate LinkedIn Personal Branding Guide for RE Pros

Welcome Sequence Templates for Agents/Brokers

Welcome Sequence Templates for Investors

How do you make sure you’re always getting the biggest and best deals as a real estate broker or investor?

It’s by having a kick-ass personal brand.

On this podcast we hold nothing back and share only the best tactical marketing strategies that are working for brokers and investors RIGHT NOW in 2024.

So get ready, and let's build you a stellar personal brand that will become your newest, and strongest asset. 

In this episode, we cover creating relationships with high net-worth individuals, as well as why and how the self-storage space is a great investment opportunity in 2024!

Ryan's Bio: 

Joseph Ryan Smolarz is the founder of STOR Partners, which was created to help provide financial sovereignty to medical professionals interested in holding hard assets to make work optional. Dr. Smolarz has vast experience as an entrepreneur and as an Otolaryngology practitioner. As a medical professional, he has developed a patent for a reflux medication and has another invention that is patent pending. In commercial real estate, he has a broad range of experience in self-storage and assisted living. In these asset classes, he has participated in both development and acquisitions. Dr. Smolarz understands that any successful public or private venture requires painstaking detail in the team-building process. This takes years of training and education, and an MBA from the University of Miami certainly contributes to this skill set. Over the last few years, Dr. Smolarz has become completely engulfed in the financial markets and has spent an infinite amount of time researching their financial and tax benefits, its associated technologies, and applicable use cases in the industries in which he participates in.
Most importantly, the team he is most proud of his family. Dr. Smolarz is a father to his son Asher Drew, his daughter Harper Ayden, his white Spinoni Ollie, and a husband of fifteen years to his wife, Kelli.

More from my company, Level Up Influence:

Check out the video here! 

Let's Connect! Follow me on LinkedIn: 

https://www.linkedin.com/in/bradley-rausch/

Links from the show: 

Ultimate Instagram Personal Branding Guide for RE Pros

Ultimate LinkedIn Personal Branding Guide for RE Pros

Welcome Sequence Templates for Agents/Brokers

Welcome Sequence Templates for Investors

How do you make sure you’re always getting the biggest and best deals as a real estate broker or investor?

It’s by having a kick-ass personal brand.

On this podcast we hold nothing back and share only the best tactical marketing strategies that are working for brokers and investors RIGHT NOW in 2024.

So get ready, and let's build you a stellar personal brand that will become your newest, and strongest asset. 

In this episode, we cover how to start and scale your YouTube channel as a RE pro with guest, Paul Lykins! 

Paul's Bio: 

Born in Texas, but a Floridian at heart, I'm your local guide to paradise. With over a decade of experience and a thriving YouTube channel with over 23k+ subscribers & 3,500,000+ views, I help buyers find their dream homes and share my love for all things Florida. From beachfront condos to Equestrian estates; selling paradise, showing properties or creating content, my passion for our slice of paradise shines through. South Florida isn't just where I work, it's my home. From the beaches to the vibrant cities, there's something magical about this place. I'm dedicated to helping others experience the joy and fulfillment that comes with living and working here. When I'm not connecting clients with their perfect properties, you'll find me exploring downtowns, showcasing the best local food spots, beaches, bars, or where to find the best cup of coffee.

More from my company, Level Up Influence:

Check out the video here! 

Let's Connect! Follow me on LinkedIn: 

https://www.linkedin.com/in/bradley-rausch/

Links from the show: 

Ultimate Instagram Personal Branding Guide for RE Pros

Ultimate LinkedIn Personal Branding Guide for RE Pros

Welcome Sequence Templates for Agents/Brokers

Welcome Sequence Templates for Investors

How do you make sure you’re always getting the biggest and best deals as a real estate broker or investor?

It’s by having a kick-ass personal brand.

On this podcast we hold nothing back and share only the best tactical marketing strategies that are working for brokers and investors RIGHT NOW in 2024.

So get ready, and let's build you a stellar personal brand that will become your newest, and strongest asset. 

In this episode, we cover the FULL breakdown of how to scale your Instagram from scratch in 2024! 

More from my company, Level Up Influence:

Check out the video here! 

Let's Connect! Follow me on LinkedIn: 

https://www.linkedin.com/in/bradley-rausch/

Links from the show: 

Ultimate Instagram Personal Branding Guide for RE Pros

Ultimate LinkedIn Personal Branding Guide for RE Pros

Welcome Sequence Templates for Agents/Brokers

Welcome Sequence Templates for Investors

How do you make sure you’re always getting the biggest and best deals as a real estate broker or investor?

It’s by having a kick-ass personal brand.

On this podcast we hold nothing back and share only the best tactical marketing strategies that are working for brokers and investors RIGHT NOW in 2024.

So get ready, and let's build you a stellar personal brand that will become your newest, and strongest asset. 

In this episode, we cover the FULL breakdown of how to scale your Instagram from scratch in 2024! 

Let's Connect! Follow me on LinkedIn: 

https://www.linkedin.com/in/bradley-rausch/

Links from the show: 

Ultimate Instagram Personal Branding Guide for RE Pros

Ultimate LinkedIn Personal Branding Guide for RE Pros

Welcome Sequence Templates for Agents/Brokers

Welcome Sequence Templates for Investors 

How do you make sure you’re always getting the biggest and best deals as a real estate broker or investor?

It’s by having a kick-ass personal brand.

On this podcast we hold nothing back and share only the best tactical marketing strategies that are working for brokers and investors RIGHT NOW in 2024.

So get ready, and let's build you a stellar personal brand that will become your newest, and strongest asset. 

In this episode, we cover Why Real Estate Pros NEED to Have a Personal Brand in 2024, along with the tactical strategies for how to set one up and create viral content! 

Links from the show: 

Ultimate Instagram Personal Branding Guide for RE Pros

Ultimate LinkedIn Personal Branding Guide for RE Pros

Welcome Sequence Templates for Agents/Brokers

Welcome Sequence Templates for Investors