What happens when a wedding photographer walks off the job? Or when a photographer shows up to a wedding dressed completely inappropriately? Or when a client demands their gallery while their photographer is grieving the loss of a parent?

In this episode, we're trying something completely different.

We dove into some of the wildest wedding industry stories we could find and gave our honest take on who was right, who was wrong, and most importantly, what wedding photographers and filmmakers can learn from these situations.

While some of these stories are hilarious, they also reveal important lessons about professionalism, communication, client experience, online reputation, boundaries, and what it really means to run a successful business.

One thing we see all the time is that small decisions have big consequences. The way you dress on a wedding day. How you communicate when something goes wrong. What you post online when you're frustrated. How you handle difficult clients. These moments may seem small, but they shape your reputation and ultimately impact the growth of your business.

If you're a wedding photographer or filmmaker who wants to elevate your client experience, build a stronger brand, and avoid the mistakes that can hold you back, this episode is packed with valuable takeaways disguised as entertainment.

Plus, you'll probably laugh a few times along the way. 😂

In this episode, we discuss:
✨ Wedding photography horror stories
✨ Professionalism on wedding days
✨ Client communication and expectations
✨ Wedding photographer attire and brand perception
✨ Contracts, delivery timelines, and client experience
✨ Social media mistakes business owners make
✨ Building a luxury wedding photography and filmmaking brand
✨ Lessons every wedding creative can learn

Grab your coffee and join us for one of the most entertaining conversations we've had on the podcast in a long time.

This episode was sponsored by VidFlow. Level up your delivery experience at https://vidflow.co/thelevelupco

Timestamps:
00:00 - 02:14 | Podcast Introduction & Wedding Industry Reddit Stories
02:15 - 08:19 | Wedding Photography Miscommunication: A First-Time Photographer's Dilemma
08:20 - 15:21 | Professionalism on Wedding Days: Attire, Reviews & Client Perception
15:22 - 17:19 | Growing a Luxury Wedding Business with The Luxury Mastermind
17:20 - 23:55 | Family Weddings, Boundaries & Maintaining Professionalism Online
23:56 - 30:51 | Client Expectations, Contracts & Handling Delays with Grace
30:52 - 31:53 | Final Thoughts & Should We Do Another Reddit Episode?

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Most wedding professionals spend years trying to figure out how to stand out.

They tweak their websites.
They refine their portfolios.
They spend hours creating content.

But often the thing that creates the deepest connection with clients isn't another perfect image or beautifully curated post.

It's you.

In this episode, Kelley sits down with Steve Sinclair of Sinclair & Moore to talk about the power of personal branding, authentic storytelling, and building relationships that last far beyond the wedding day.

Steve shares how a business that started with wedding cakes, custom gowns, and flowers evolved into one of the most respected planning and design companies in the industry. More importantly, he shares why showing up as a real person online has been one of the most impactful business decisions he's ever made.

We talk about:

✨ How sharing your personal life can help build trust with clients
✨ The role hospitality plays in creating a luxury experience
✨ Why people connect with people, not just businesses
✨ Building legacy clients who come back generation after generation
✨ Setting boundaries while still showing up authentically online
✨ Creating a business that supports your life, not the other way around

If you've ever struggled with how much of yourself to share online, or you're looking to build deeper relationships with your clients, this episode is packed with wisdom you won't want to miss.

This episode was sponsored by VidFlow. Level up your delivery experience at https://vidflow.co/thelevelupco

Connect with Steve:
Instagram: https://www.instagram.com/sinclairandmoore
Website: https://sinclairandmoore.com/

Timestamps:
00:00 - 01:44 | Sponsor Spotlight: Elevating the Client Delivery Experience with VidFlow
01:45 - 04:44 | Meet Steve Sinclair: 24 Years in Weddings and an Unconventional Journey
04:45 - 07:50 | From Cakes to Planning: The Power of Service and Hospitality
07:51 - 11:34 | Building a Personal Brand Through Family and Authentic Storytelling
11:35 - 18:50 | Sharing Your Personal Life Online with Intention and Boundaries
18:51 - 22:18 | Human Connection, Brand Trust, and Why People Buy From People
22:19 - 29:04 | Legacy Clients, Family Values, and Relationships Beyond the Wedding Day
29:05 - 30:14 | Where to Find Steve Sinclair and Final Thoughts

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

If you’ve ever wondered what actually happens inside rooms like Engage! Summit and whether they are really worth it, this episode is a full, honest debrief.

We’re taking you behind the scenes of three days spent surrounded by some of the top planners, designers, photographers, and filmmakers in the luxury space and sharing what actually matters once you’re in the room.

Because yes, the details are beautiful. The events are over the top. But that is not why you go.

We talk about what it looks like to walk into a room like this for the first time, the social dynamics that no one prepares you for, and how networking at this level is so much less about pitching yourself and so much more about building real, long term relationships.

We also get into the real ROI of events like this. When it makes sense to go, when it does not, and why getting in the right rooms at the right stage of your business can completely change your trajectory.

And maybe most importantly, how to approach these opportunities with intention so you are not just attending, you are actually leveraging them.

If you’ve been curious about luxury industry events, feeling like you are not quite ready, or questioning if proximity really makes that big of a difference, this episode will give you clarity.

Because growth does not come from working harder.
It comes from getting in rooms that expand the way you think.

This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/

And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco

Timestamps:
00:00 - 05:30 | Elevating Client Experience & Podcast Introduction
05:31 - 12:00 | Arriving at Engage: First Impressions & Event Overview
12:01 - 20:30 | Gifting Experience, Event Structure & Behind-the-Scenes Moments
20:31 - 30:30 | Networking, Social Dynamics & Making Meaningful Connections
30:31 - 40:30 | Education Sessions, Branding Presence & Industry Insights
40:31 - 49:07 | Key Takeaways, ROI of Networking Events & Final Reflections

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Want to work with top-tier wedding planners but don’t know how to get on their radar? In this episode of The Level Up Podcast, we sit down with Erin Taylor of Bustle Events, a luxury wedding planner based in Napa, to uncover exactly what planners look for when hiring photographers and filmmakers.

Erin shares how networking, brand positioning, and understanding luxury storytelling can make you a preferred vendor for elite planners. Plus, she reveals why capturing the full guest experience—not just the couple—is key to thriving in high-end weddings. If you're a wedding photographer or videographer looking to scale your business and land five-figure clients, this episode is packed with insider knowledge you won’t find anywhere else!

In this episode, we cover:
✔️ The #1 mistake wedding pros make when trying to work with planners
✔️ How to get in the room and make valuable industry connections
✔️ Why luxury planners only refer photographers & videographers they trust
✔️ How storytelling in high-end weddings is different from mainstream weddings
✔️ Why guest experiences, design details, and weekend events matter just as much as the couple
✔️ How Erin scaled her business to only six ultra-luxury weddings per year
✔️ Strategies for building long-term relationships with high-end planners

💬 What’s your biggest challenge in getting noticed by planners?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Love this episode?
Subscribe, rate, and review to help more wedding photographers and videographers level up their businesses.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 12:00 | Meet Erin Taylor of Bustle Events
12:01 – 20:00 | The Power of Networking & Building Planner Relationships
20:01 – 28:00 | Attracting Luxury Planners & Becoming a Preferred Vendor
28:01 – 35:00 | Storytelling in the Luxury Market
35:01 – 45:00 | Scaling Back & Creating a Sustainable Business Model
45:01 – 51:00 | Final Thoughts 

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

If you’re a wedding filmmaker or photographer looking to scale your business, book higher-paying clients, and avoid burnout, this episode is for you!

We sit down with Madeline Kuzminsky, a Charleston-based wedding filmmaker who grew her business from $1,700 bookings to $7,300+ in just three years—with a clear path to five-figure weddings. She shares how investing in education, rebranding for luxury clients, and refining her client experience helped her stand out in a competitive market.

We also discuss the mindset shifts needed to stop comparing your business to others, embrace growth, and set yourself up for long-term success. Whether you're in the early stages of your career or looking to elevate your brand, this episode is packed with actionable takeaways to help you level up your business and pricing.

In this episode, we cover:
✔️ How Madeline scaled from $1,700 to $7,300+ weddings in just 3 years
✔️ The impact of investing in education & mentorship on business growth
✔️ Why she rebranded to attract high-end clients and increase bookings
✔️ The small details in branding that make a huge difference
✔️ How refining the client experience helped her raise her rates
✔️ The mindset shift that stopped her from comparing herself to others
✔️ Scaling back on weddings to prioritize work-life balance & creative fulfillment

💬 What’s your biggest challenge in scaling your wedding business?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Love this episode?
Subscribe, rate, and review to help more wedding photographers and videographers level up their businesses.

Timestamp:

00:00 – 05:00 | Introduction
05:01 – 12:00 | Meet Madeline Kuzminsky: Filmmaker in Growth Mode
12:01 – 20:00 | From Corporate Job to Full-Time Filmmaker
20:01 – 28:00 | Investing in Education & Rebranding for Luxury Clients
28:01 – 34:00 | Refining Client Experience & Increasing Pricing
34:01 – 42:00 | Final Thoughts

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Your brand is more than just a logo—it’s the entire experience clients have with your business. But is your branding attracting the right clients, or pushing them away?

In this episode of The Level Up Podcast, Taylor Petronovich & Kelley Gilster break down the four essential elements of branding that every wedding photographer and filmmaker must refine to book high-end weddings. They reveal the biggest branding mistakes that could be deterring your ideal clients and share actionable steps to align your website, social media, and portfolio with the luxury market.

If you're ready to refine your brand and start attracting the high-paying clients you actually want to work with, this episode is for you!

In this episode, we cover:
✔️ The 4 essential elements of branding beyond just a logo
✔️ How inconsistent branding might be attracting the wrong clients
✔️ The importance of a strong brand voice across emails, website copy, and social media
✔️ Why your portfolio should only showcase work aligned with your ideal client
✔️ How a branding audit can help you refine your marketing strategy
✔️ The #1 mistake wedding pros make when trying to break into the luxury market
✔️ How to ensure planners, vendors, and clients see your brand the right way

✨ Want to audit your brand and start attracting high-end clients?
Download our FREE Brand Audit Guide to uncover gaps in your branding and make strategic improvements.

👉 Get it now at: thelevelupco.com/brand

💬 What’s one branding change you’re making today?
DM us on Instagram @TheLevelUpCo or drop your thoughts in the comments on YouTube!

⭐ Love this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers build profitable, luxury brands.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 12:00 | The Importance of Branding Beyond a Logo
12:01 – 20:00 | Are You Attracting or Deterring Your Ideal Client?
20:01 – 28:00 | The Role of Brand Voice & Visual Identity
28:01 – 34:00 | Final Thoughts

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Want to book more high-end weddings in 2025? Now is the time to set your business up for success!

In this episode of The Level Up Podcast, Taylor Petronovich & Kelley Gilster break down key strategies to ensure 2025 is your most profitable year yet. From building strong planner relationships to refreshing your portfolio and refining your business systems, they’ll walk you through the exact steps to position yourself in the luxury wedding market before peak booking season hits.

If you're ready to secure premium clients, optimize your branding, and scale your business, this episode is packed with actionable steps to help you level up and work less while earning more.

In this episode, we cover:
✔️ Why 2025 is shaping up to be a record-breaking year for wedding pros
✔️ How to build strong planner relationships and secure repeat luxury referrals
✔️ Why your outdated portfolio could be costing you bookings—and how to fix it
✔️ The business systems you need to create a seamless client experience
✔️ Why switching to Dubsado instead of HoneyBook makes you easier to work with
✔️ How to step out of your comfort zone and take bold action in your business
✔️ The importance of rebranding and refining your messaging to attract high-end clients

💬 What’s one thing you’re doing now to prepare for 2025?
DM us on Instagram @TheLevelUpCo or drop your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers scale their businesses and attract premium clients.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 12:00 | Why 2025 Will Be a Strong Year for Weddings
12:01 – 18:00 | Strengthening Planner Relationships
18:01 – 24:00 | Updating Your Portfolio for Maximum Impact
24:01 – 28:00 | Refining Your Business Systems & Client Communication
28:01 – 31:00 | Final Thoughts

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Are you fully prepared for your next wedding, or are you scrambling at the last minute?

In this episode of The Level Up Podcast, guest host Cassie Hyatt shares pre-wedding habits and systems that help wedding photographers and filmmakers reduce stress, stay organized, and show up professionally. From gear prep and communication strategies to grooming, wardrobe, and mental mindset, this episode is packed with practical tips to ensure you walk into every wedding day feeling confident and prepared.

If you're looking to streamline your pre-wedding workflow, make a lasting impression on planners, and create a stress-free wedding day routine, this episode is for you!

In this episode, we cover:
✔️ Why planners and clients should NOT be overwhelmed the week of the wedding
✔️ The must-have workflow for backing up files, charging gear, and packing efficiently
✔️ How polished attire & professional grooming make a lasting impression
✔️ Why keeping a clean, organized car matters for luxury weddings (especially with valet)
✔️ How packing snacks & meals prevents energy crashes on long wedding days
✔️ The importance of mental preparation & eliminating distractions before a wedding
✔️ Pro tips for managing second shooters & team members for a smooth day

✨ Want to level up your wedding day workflow and brand presence?
Download our FREE Pre-Wedding Success Checklist to ensure you're fully prepared for every wedding.

👉 Get it now at: thelevelupco.com/checklist

💬 What’s your #1 pre-wedding ritual?
DM us on Instagram @TheLevelUpCo or drop your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers build stress-free, professional workflows.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 12:00 | Communication & Finalizing Details
12:01 – 18:00 | Prepping Gear & Workflow Systems
18:01 – 24:00 | Looking the Part: Wardrobe, Grooming & Presentation
24:01 – 28:00 | Travel, Car Prep & Wedding Day Logistics
28:01 – 30:00 | Mental Preparation & Mindset for Success

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

If you could go back five years, what would you do differently in your wedding business?

In this episode of The Level Up Podcast, Taylor Petronovich & Kelley Gilster share the hard-earned lessons they wish they knew earlier—from working with the right planners to curating a portfolio that attracts high-end clients.

They reveal how casting too wide a net can hold you back from scaling, why not every wedding deserves a spot in your portfolio, and how building strong vendor relationships can unlock new luxury opportunities. If you're ready to refine your branding, attract premium clients, and grow your business the right way, this episode is packed with actionable strategies to help you avoid common mistakes and fast-track your success.

In this episode, we cover:
✔️ Why booking the wrong clients can keep you stuck in the mid-market
✔️ How to identify and leverage high-value weddings to grow your brand
✔️ The mistake of treating all weddings the same when marketing your business
✔️ How following trends and mimicking industry leaders can hurt your brand
✔️ Why your network should include planners, florists, and other high-end vendors
✔️ The importance of stepping outside your local market to expand opportunities
✔️ How curating your portfolio and refining your brand voice will attract ideal clients

💬 What’s one thing you wish you knew when starting your wedding business?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Love this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers build profitable, luxury brands.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 12:00 | Key Lessons We Wish We Knew 5 Years Ago
12:01 – 18:00 | Defining Your Gold Standard Wedding
18:01 – 22:00 | Avoiding the Trap of Copying Industry Influencers
22:01 – 25:00 | Expanding Your Network & Future Planning

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Is content creation the future of the wedding industry? And how can photographers, videographers, and planners use it to grow their businesses?

In this episode of The Level Up Podcast, Taylor Petronovich & Kelley Gilster sit down with Saira from Social Saira, a luxury wedding content creator with 14 years of industry experience. Saira shares how behind-the-scenes content has become an essential marketing tool and why planners, vendors, and couples are all investing in it.

She also breaks down how content creators can coexist with photographers and videographers without stepping on toes, how wedding pros can add content creation to their packages, and why real-time footage is becoming just as important as polished professional edits. If you want to boost your brand, increase visibility, and stay ahead of industry trends, this episode is for you!

In this episode, we cover:
✔️ What wedding content creators do and how they differ from photo/video teams
✔️ Why luxury planners and couples are investing in real-time social media content
✔️ How content creators can work seamlessly with photographers & videographers
✔️ The biggest concerns videographers have about content creators—and why they’re unfounded
✔️ How photographers and filmmakers can add content creation as a high-value upsell
✔️ The ideal pricing structure for content creation services for vendors & couples
✔️ Why social media content is shaping the future of wedding marketing

💬 Are you using content creation in your wedding business?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Love this episode?
Subscribe, rate, and review to help more wedding photographers, videographers, and planners stay ahead of industry trends.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 12:00 | The Role of a Wedding Content Creator
12:01 – 20:00 | Who Hires a Content Creator?
20:01 – 28:00 | Collaboration with Photo & Video Teams
28:01 – 34:00 | Pricing, Add-Ons & Expanding Your Services

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

The wedding industry is constantly evolving—are you keeping up, or getting left behind?

In this episode of The Level Up Podcast, Rick and Sarah Pendergraft of Pen Weddings share their 15-year journey in wedding filmmaking and how they’ve adapted to survive and thrive in an ever-changing market. From raising prices with confidence to mastering new technology and shifting business strategies, they reveal the mindset and tactics that have kept them at the top of their game.

If you’re a wedding photographer or filmmaker looking to increase your rates, future-proof your business, and stay competitive in the luxury space, this episode is a must-listen!

💡 Topics Covered:
✔️ How Pen Weddings evolved from shooting on tape to high-end digital productions
✔️ The biggest pricing mistakes they made early on—and how they fixed them
✔️ Why networking beyond filmmakers helped them break into luxury weddings
✔️ How corporate work can fill income gaps during slow wedding seasons
✔️ The "Adapt or Die" mindset: Staying ahead of tech & industry shifts
✔️ Why luxury clients and planners expect a higher level of execution
✔️ The role of refining your portfolio and elevating your brand to command higher rates

💬 What’s the biggest shift you’ve made in your business?
DM us on Instagram @TheLevelUpCo or drop your thoughts in the comments!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers future-proof their businesses and book luxury clients.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 12:00 | The Evolution of Pen Weddings & Longevity in the Industry\
12:01 – 20:00 | Pricing Growth & Raising Rates with Confidence
20:01 – 30:00 | The Adapt or Die Mentality in Business
30:01 – 40:00 | Managing Business Highs & Lows
40:01 – 45:00 | Final Thoughts

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

What does it take to become a trendsetter in the luxury wedding industry?

In this episode of The Level Up Podcast, we sit down with Molly and Sana of Bash Please, a top-tier event production company based in Los Angeles and San Francisco. With over eight years in luxury wedding planning and decades in hospitality, they share how they’ve built a brand known for trendsetting, innovation, and unparalleled client experience.

From introducing new wedding trends (like on-site tattoo artists) to shifting their pricing to reflect multi-day destination events, Molly and Sana reveal how wedding professionals can elevate their brand, attract luxury clients, and stay ahead in a competitive market.

If you're a wedding photographer, filmmaker, or planner looking to break into the luxury space and build relationships with top-tier planners, this episode is packed with insider knowledge and actionable strategies.

In this episode, we cover:
✔️ How Bash Please became industry tastemakers & trendsetters
✔️ Why hospitality is key to thriving in the luxury wedding market
✔️ How they transitioned from flat-fee pricing to percentage-based pricing
✔️ What they look for in photographers & videographers before hiring
✔️ Why clout-chasing doesn’t work—and how to stand out authentically
✔️ The shift in wedding industry trends for 2025, including shorter planning cycles
✔️ How to position your brand for high-end bookings & collaborations

💬 What’s the biggest shift you’re making in your business this year?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers gain industry insights and grow their businesses.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 12:00 | The Hospitality Mindset
12:01 – 20:00 | How Bash Please Became Tastemakers & Trendsetters
20:01 – 28:00 | The Evolution of The Business & Pricing Structure
28:01 – 34:00 | Vetting Photographers & Filmmakers for High-End Clients
34:01 – 39:00 | Final Thoughts

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

If you're trying to break into the luxury wedding market, are you doing it the right way?

In this episode of The Level Up Podcast, Rosemary Hattenbach of Rosemary Events shares hard-earned insights from 23+ years in the industry. From working with A-list directors in film production to planning high-end weddings worldwide, Rosemary reveals why paying your dues, mastering etiquette, and building trust with planners are non-negotiables for success.

If you're a wedding photographer or filmmaker looking to book luxury clients, network with top-tier planners, and elevate your brand, this episode will give you the roadmap to long-term success.

In this episode, we cover:
✔️ How film production experience translated into luxury wedding planning
✔️ Why jumping into the luxury market too soon can backfire
✔️ The #1 reason top planners only refer vetted vendors
✔️ How building relationships—not cold pitching—creates real opportunities
✔️ Why luxury clients expect professionalism, etiquette, and discretion
✔️ Common mistakes photographers & videographers make at high-end weddings
✔️ How pricing, branding, and networking influence long-term industry success

💬 What’s the biggest lesson you’ve learned about working in luxury weddings?
DM us on Instagram @TheLevelUpCo or drop your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers gain industry insights and grow their businesses.

Timestamps:

00:00 – 05:00 | Introduction
12:01 – 20:00 | Paying Your Dues & Mastering the Luxury Space
20:01 – 30:00 | Breaking Into the Luxury Market the Right Way
30:01 – 40:00 | Professionalism, Etiquette & Avoiding Common Mistakes
40:01 – 48:00 | Pricing, Trust, & Long-Term Success

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

We recorded this episode in the car on the way to Santa Barbara, and it turned into a conversation that completely shifted how we think about marketing.

For the longest time, we believed ads were for mainstream businesses. Not luxury. Not high-end.

But what if we were wrong?

In this episode, we’re unpacking how ads actually fit into the luxury market, why brands like Chanel still use them, and how your ideal client is already being influenced by them every day.

Because running ads like a beginner attracts beginner clients.

But running ads like a luxury brand?
That’s a completely different strategy.

We also break down visibility vs conversion ads, targeting, and why staying top of mind might matter more than booking directly from an ad.

If you’ve ever thought ads would cheapen your brand, this episode will challenge that.

Because staying where you are feels safe.
But it might also be what’s keeping you stuck.

The industry is evolving.
Your marketing should too.

This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/

And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco

Timestamps:

00:00 - 01:37 | Elevating Client Experience & Podcast Introduction
01:45 - 06:14 | Car Chats: Travel Realities & The Truth Behind “Luxury” Weddings
06:14 - 12:56 | Rethinking Ads: From Mainstream to Luxury Strategy
12:56 - 14:11 | Breaking the Editing Cycle: Why Outsourcing Matters
14:11 - 18:20 | Ad Strategy Deep Dive: Targeting, Visibility vs Conversion
18:20 - 21:56 | Running Ads Without Diluting Your Brand
21:56 - 24:04 | Building Authority in a Luxury Market
24:04 - 25:28 | Goals, Positioning & Industry Insights
25:29 - 25:45 | Final Thoughts & Community Engagement

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Do you want your wedding photography brand to be instantly recognizable?

In this episode of The Level Up Podcast, Christina McNeill, a San Francisco-based luxury wedding photographer, shares how she developed a signature style that attracts high-end clients and commands $25K+ per wedding.

From her art school beginnings to building a premium brand, Christina reveals why authenticity, artistic vision, and strategic branding are essential for success in the luxury market.

If you’re a wedding photographer or filmmaker looking to refine your brand, stand out in a crowded industry, and confidently charge premium rates, this episode is a must-listen!

In this episode, we cover:
✔️ How art school & editorial photography shaped Christina’s unique wedding style
✔️ Why having a signature style helps you attract high-end clients
✔️ How to balance creative freedom with client expectations
✔️ Why following trends won’t get you booked by luxury planners
✔️ The strategic steps Christina took to scale to $25K+ weddings
✔️ The importance of mentorship, networking, and continuing education
✔️ How Christina’s mentorship program (SESH) is helping photographers refine their brands

💬 How have you developed your unique style?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers grow their businesses and attract luxury clients.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 12:00 | From Art School to Weddings
12:01 – 20:00 | Finding Your Signature Style & Building a Brand
20:01 – 30:00 | Attracting Ideal Clients & Staying True to Your Art
30:01 – 40:00 | The Business of Photography & Pricing
40:01 – 44:00 | Final Thoughts

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Are you an introvert or extrovert—and how does that affect your marketing strategy?

In this episode of The Level Up Podcast, Taylor (an introvert) and Kelley (an extrovert) break down how personality type impacts networking, relationship-building, and long-term business growth in the wedding industry.

Taylor shares how introverts can network without exhausting themselves, while Kelley explains how extroverts can leverage their social energy to build lasting connections. Whether you love deep, one-on-one conversations or thriving in large industry events, you’ll learn how to maximize your strengths and grow your business authentically.

In this episode, we cover:
✔️ How to determine if you’re an introvert or extrovert in business
✔️ Sustainable networking strategies that fit your personality type
✔️ Why introverts excel at deep, intentional connections
✔️ How extroverts thrive in group networking & social events
✔️ The biggest mistakes people make when networking—and how to avoid them
✔️ Why authenticity beats sales-y networking every time
✔️ How to use your strengths to build meaningful industry relationships

💬 Are you an introvert or extrovert? How do you approach networking?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers grow their businesses and attract luxury clients.

Timestamps:

00:00 – 05:00 | Introduction
12:01 – 20:00 | Networking as an Introvert
20:01 – 30:00 | Networking as an Extrovert
30:01 – 40:00 | Common Mistakes & How to Network Authentically
40:01 – 42:00 | Final Thoughts

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

What does it take to book high-end wedding clients and scale to luxury weddings?

In this episode of The Level Up Podcast, Brooke Keegan, one of Harper’s Bazaar’s top luxury wedding planners, shares her journey from hotel event planning to managing multi-million dollar weddings.

Brooke explains how she transitioned to percentage-based pricing, built high-value industry relationships, and used strategic branding to position herself as a luxury planner—even before she had booked luxury clients.

If you’re a wedding photographer or filmmaker looking to scale your business, charge premium rates, and work with elite clients, this episode is full of tactical insights and tough-love business advice.

In this episode:
✔️ How Brooke scaled from hotel events to multi-million dollar weddings
✔️ The biggest mistake vendors make when trying to book luxury clients
✔️ How percentage-based pricing transformed her business
✔️ Why networking is about relationships, not just referrals
✔️ The power of branding & positioning yourself as a luxury expert
✔️ Why patience, consistency, and business strategy are key to long-term success
✔️ How social media is more effective than traditional wedding publications

💬 What’s one thing you’re doing to scale your business?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers grow their businesses and book luxury clients.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 15:00 | The Journey to Luxury Weddings
15:01 – 25:00 | Pricing Strategies & Scaling a Business
25:01 – 35:00 | The "Fake It Till You Make It" Mindset
35:01 – 45:00 | The Role of Relationships in Booking Luxury Clients
45:01 – 53:00 | Long-Term Success & The Future of Luxury Weddings

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Is overnight success a myth?

In this episode of The Level Up Podcast, luxury wedding photographer Amanda Crean shares her 17-year journey of building a high-end brand, rebranding with intention, and navigating the evolving wedding industry.

From moving internationally to restart her career to booking celebrity-level weddings, Amanda explains why true success is built over time—through smart risks, strategic branding, and relationship-building.

If you're a wedding photographer or filmmaker looking to scale your business, refine your brand, and work with elite clients, this episode is packed with real-world advice and game-changing mindset shifts.

In this episode, we cover:
✔️ Why overnight success is a myth—and what actually leads to career breakthroughs
✔️ The "burn the boats" mentality—fully committing to business success
✔️ How to rebrand your photography business to better reflect your artistry
✔️ The biggest mistakes photographers make in networking & building industry relationships
✔️ Why luxury clients are prioritizing raw, real moments over perfection
✔️ How Amanda turned missed opportunities into long-term career growth
✔️ The mindset shifts needed to confidently raise your prices & attract high-end clients

💬 Have you ever experienced a career-changing opportunity?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers grow their businesses and attract luxury clients.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 15:00 | The Myth of Overnight Success
15:01 – 25:00 | The "Burn the Boats" Mentality for Success
25:01 – 35:00 | Developing a Signature Brand & Rebranding with Intention
35:01 – 45:00 | Navigating Industry Relationships & Leveraging Big Breaks
45:01 – 52:00 | Final Thoughts

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Want to elevate your wedding filmmaking business and book luxury clients?

In this episode of The Level Up Podcast, Deanna Harrison of Harrison Films shares how she and her husband scaled their business to premium clients by focusing on client experience, strategic branding, and strong vendor relationships.

From raising prices and refining their brand to going the extra mile for planners and photographers, Deanna explains how wedding filmmakers can set themselves apart and increase demand for their services.

If you're a wedding photographer or videographer looking to grow your brand, raise your rates, and provide an elevated client experience, this episode is packed with insightful strategies you can implement today.

In this episode, we cover:
✔️ How Harrison Films transitioned from film school to high-end wedding filmmaking
✔️ The pricing strategy that helped them scale their business year after year
✔️ Why branding & perceived value play a huge role in charging premium prices
✔️ How pre-production planning helps them stand out in the luxury market
✔️ The importance of networking with planners & photographers for more referrals
✔️ How social media strategy & curated content attract ideal clients
✔️ The mentorship program for filmmakers looking to level up their color grading
🚀 Call to Action (CTA):

💬 What’s one thing you do to go the extra mile for clients?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding filmmakers and photographers scale their businesses and book luxury clients.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 15:00 | The Journey to Luxury Weddings
15:01 – 25:00 | Raising Prices & Scaling the Business
25:01 – 35:00 | Going the Extra Mile for Clients & Vendors
35:01 – 45:00 | Branding, Social Media & Perceived Value
45:01 – 46:00 | Final Thoughts

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Want to scale your wedding business and attract higher-paying clients?

In this Q&A episode of The Level Up Podcast, Taylor and Kelley answer listener-submitted questions about how to elevate your brand, communicate your value, and position yourself for success in the wedding industry.

From brand consistency to client perception and networking with planners, they break down the most important strategies for photographers and videographers looking to scale their business and charge luxury prices.

In this episode, we cover:
✔️ The #1 thing you should focus on to level up your wedding business
✔️ How to build brand consistency and position yourself as a luxury service
✔️ The difference between tangible value and perceived value—and why it matters
✔️ How to show your value to planners and clients to justify higher pricing
✔️ Why pricing confidence comes from branding, social media, and experience
✔️ The importance of patience, consistency, and strategic growth

💬 What’s one area of your business you’re working to level up?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers grow their businesses and book luxury clients.

Timestamps:

00:00 – 05:00 | Introduction & Recap of Part 1
05:01 – 12:00 | The #1 Way to Level Up Your Business
12:01 – 18:00 | Showing Your Value to Clients & Planners
18:01 – 19:00 | Final Thoughts & Upcoming Episodes

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

How much time should you spend on your business? And can you upsell to luxury clients without feeling salesy?

In this Q&A episode of The Level Up Podcast, Taylor and Kelley answer listener-submitted questions about time management, workload balance, and how to structure upsells for high-end clients.

They dive into how luxury clients expect premium service and why the right approach to pricing, branding, and communication can make a huge difference in sales and referrals.

If you're a wedding photographer or filmmaker looking to scale your business, increase revenue, and create a better client experience, this episode is packed with practical advice and business strategies.

In this episode, we cover:
✔️ How much time photographers & filmmakers should spend on different business tasks
✔️ Why business balance looks different in peak and off-seasons
✔️ The right way to present upsells to luxury clients without feeling pushy
✔️ How to increase perceived value through branding and service offerings
✔️ Why pricing transparency and strategic communication are key in high-end sales
✔️ What most photographers and filmmakers get wrong about upselling in luxury weddings

💬 Have more questions for us?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers grow their businesses and book luxury clients.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 12:00 | How Much Time Do You Spend on Your Business?
12:01 – 18:00 | Upselling to Luxury Clients—Does It Work?e
18:01 – 20:00 | Final Thoughts

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Thinking about growing a team but worried about maintaining quality and brand integrity?

In this episode of The Level Up Podcast, Abby Jiu, a luxury wedding photographer, shares how she scaled her business from a solo operation to a highly successful associate team while maintaining her brand’s exclusivity and high-end reputation.

Abby explains how to hire the right team members, create sustainable pricing strategies, and build strong planner relationships that lead to consistent luxury bookings. If you’re a wedding photographer or videographer looking to expand your business without compromising quality, this episode is packed with real-world insights and proven strategies.

In this episode, we cover:
✔️ How Abby transitioned from solo photographer to a structured associate team
✔️ Why pricing should be dynamic and change based on demand
✔️ The most important qualities to look for when hiring team members
✔️ How to train associates to maintain high-end brand consistency
✔️ Why strong planner relationships lead to more luxury bookings
✔️ The importance of networking & industry presence for long-term success
✔️ How having structured business systems & SOPs creates efficiency

💬 Are you considering building a team? What’s your biggest challenge?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers grow their businesses and book luxury clients.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 10:00 | The Journey from Solo Photographer to Team Leader
10:01 – 18:00 | Pricing & Business Strategy for a High-Level Team
18:01 – 27:00 | Hiring the Right Team Members & Maintaining Quality
27:01 – 35:00 | Industry Relationships & Networking Strategies
35:01 – 39:00 | Final Thoughts

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Are you playing it too safe in your wedding business?

In this episode of The Level Up Podcast, Chris Jespersen of Storybox Cinema shares how taking creative, business, and personal risks transformed his wedding filmmaking career.

From charging $1,000 for his first wedding to filming celebrity-level luxury events, Chris explains why stepping outside your comfort zone is the key to success in the wedding industry.

If you're a wedding photographer or filmmaker looking to differentiate yourself, book high-end clients, and scale your business, this episode is packed with actionable insights and inspiring stories.

In this episode, we cover:
✔️ How Chris went from documentary filmmaking to luxury weddings
✔️ Why risk-taking is a skill you can develop over time
✔️ How to push creative boundaries to stand out from competitors
✔️ The story behind same-day edits for luxury planners—and why they worked
✔️ Why authentic networking leads to more high-end bookings
✔️ How to develop your artistic voice instead of mimicking others
✔️ The mindset shift needed to confidently raise prices and scale a wedding business

💬 What’s the biggest risk you’ve taken in your business?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers grow their businesses and book luxury clients.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 15:00 | The Journey to Luxury Weddings
15:01 – 25:00 | The Art of Taking Risks in Business
25:01 – 35:00 | Creative Innovation & Standing Out in a Crowded Market
35:01 – 45:00 | Industry Networking & Building Strong Relationships
45:01 – 51:00 | Final Thoughts

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Can you build a luxury wedding business in a non-traditional market?

In this episode of The Level Up Podcast, Kate Turner of Kate & Company shares how she scaled her business by redefining luxury planning, educating clients, and building strong vendor relationships.

From breaking into a luxury market that didn’t previously exist to pricing for profitability and investing in high-end branding, Kate reveals how wedding professionals can push creative boundaries, attract premium clients, and create demand in any location.

If you're a wedding photographer, videographer, or planner looking to refine your services, elevate your pricing, and build a sustainable business, this episode is filled with game-changing insights.

In this episode, we cover:
✔️ The difference between full-service planning, design, and coordination
✔️ How to break into the luxury market—even in non-traditional locations
✔️ Why vendor relationships are the foundation of successful luxury weddings
✔️ The importance of pricing strategy & business investment in high-end services
✔️ How educating clients on value leads to premium bookings
✔️ Why branding, innovation, and creativity set you apart in a crowded market
✔️ The Landlocked Luxury Retreat—Kate’s premier education event for wedding professionals

💬 What’s the biggest shift you’ve made to level up your wedding business?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and planners grow their businesses and book luxury clients.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 15:00 | Defining Luxury Planning & Design
15:01 – 25:00 | Breaking Into the Luxury Market Where It Doesn't Exist
25:01 – 35:00 | Collaboration & Strategic Vendor Relationships
35:01 – 45:00 | Pricing, Profitability & Business Sustainability
45:01 – 52:00 | Final Thoughts

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

In this episode, we’re back in the car for another Car Chats… which means it’s a little unfiltered, slightly chaotic, and honestly just feels like you’re sitting in on one of our real-life conversations.

And today, we’re talking about the things we genuinely can’t live without as wedding creatives.

Not the obvious gear… but the small, often overlooked things that make your days smoother, your client experience stronger, and your business more sustainable long term.

We’re sharing everything from what we keep in our bags on a wedding day, to the tiny touches that helped us build referrals early on, to the mindset shift around being fully self-sufficient… and why that matters more than you think.

We also get into travel essentials, tools that have made our workflows faster, and the simple upgrades that have made a big difference in how we show up… both professionally and personally.

Because the truth is, it’s rarely one big thing that changes your business.

It’s the accumulation of small decisions, small details, and small ways you choose to go above and beyond… over and over again.

This episode is part practical, part mindset, and part a reminder that the little things? They’re actually the big things.

This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/

And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco

Timestamps:
00:00 - 01:17 | Editing Bottlenecks & Outsourcing
01:17 - 05:02 | Car Chat Intro & Road Trip Setup
05:03 - 10:15 | Wedding Day Must-Haves & Client Experience
10:16 - 18:10 | Self-Sufficiency & Vendor Meal Mindset
18:11 - 30:21 | Travel Tips, Tools & Stories
30:22 - 36:20 | Appearance & Professional Presentation
36:21 - 42:08 | Productivity & Working Smarter
42:09 - 47:06 | Tech, Workflow & Final Thoughts

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Think you can’t charge luxury prices because of where you live? Think again!

In this episode of The Level Up Podcast, Mike Cassimatis, a St. Louis-based luxury wedding photographer, shares how he created a high-end wedding market in a location that wasn’t traditionally considered luxury.

Mike reveals how strategic networking, branding, and vendor collaboration allowed him to go from $1,500 weddings to charging $18K+ per event—all without moving to a major luxury hub like LA or NYC.

If you’re a wedding photographer or videographer looking to break into the luxury market, raise your prices, and build a sustainable business no matter where you live, this episode is a must-listen!

In this episode, we cover:
✔️ How Mike transitioned from side-hustle photography to a full-time luxury brand
✔️ Why mindset is the key to charging higher prices—even in small markets
✔️ How to collaborate with vendors to raise the luxury standard in your area
✔️ Why networking isn’t just about planners—florists, DJs, and makeup artists matter too
✔️ The best way to educate clients on high-end pricing & perceived value
✔️ Why curating and only showcasing premium work helps attract luxury clients
✔️ How to position your brand for long-term success and continued price increases

💬 What’s your biggest challenge in breaking into the luxury market?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers grow their businesses and book luxury clients.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 15:00 | The Journey to Full-Time Luxury Weddings
15:01 – 25:00 | Creating a Luxury Market in a Non-Luxury Location
25:01 – 35:00 | Strategic Networking & Building Industry Relationships
35:01 – 42:00 | Pricing, Brand Positioning & Future Goals

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Is your social media presence truly attracting high-end clients?

In this episode of The Level Up Podcast, Peyton Frank, an award-winning luxury wedding cinematographer, shares how she curates a high-end brand presence that speaks directly to premium clients.

From strategically blending personal and professional content to protecting client privacy and elevating brand perception, Peyton reveals how social media can be a powerful business tool when used intentionally.

If you’re a wedding photographer or filmmaker looking to refine your online presence, attract luxury clients, and create a brand that feels both aspirational and authentic, this episode is packed with actionable insights.

In this episode, we cover:
✔️ Why your social media is a business tool, not just a platform
✔️ How to curate content that attracts high-end clients
✔️ The role of personal branding in luxury marketing
✔️ Why protecting client privacy is crucial in the luxury market
✔️ How to blend authenticity with an aspirational brand presence
✔️ The best way to collaborate with planners and vendors on social media strategy
✔️ Why storytelling and consistency are key in luxury brand positioning

💬 What’s your biggest takeaway from Peyton’s approach to social media?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers grow their businesses and book luxury clients.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 15:00 | Blending Personal & Professional Branding on Social Media
15:01 – 25:00 | Social Media as a Business Tool, Not Just a Platform
25:01 – 35:00 | Social Media Etiquette & Protecting Client Privacy
35:01 – 40:00 | Final Thoughts

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Are you holding yourself back in business by keeping a safety net?

In this episode of The Level Up Podcast, Taylor and Kelly discuss the concept of "Burning the Boat"—eliminating your fallback plan so you can fully commit to scaling your wedding business.

From raising prices and going full-time to investing in education and mentorship, they break down how fully committing to success can lead to rapid business transformation.

If you’re a wedding photographer or filmmaker looking to scale your business, raise your prices, and build confidence in your services, this episode will give you the motivation and strategy you need.

In this episode, we cover:
✔️ What "Burning the Boat" means for your wedding business growth
✔️ Why fully committing to high-end pricing is a game changer
✔️ How eliminating safety nets forces action & accountability
✔️ The power of paid education & mentorship in fast-tracking success
✔️ Why publicly committing to your business goals creates pressure to follow through
✔️ How joining a Mastermind program can provide structure & accountability

💬 Have you ever "burned the boat" in your business? What was your turning point?
DM us on Instagram @TheLevelUpCo or share your story in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers grow their businesses and book luxury clients.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 15:00 | Real-Life Examples of Burning the Boat
15:01 – 22:00 | Investment & Accountability in Business Growth
22:01 – 26:00 | Final Thoughts

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Are you waiting for the "perfect moment" to grow your wedding business?

In this episode of The Level Up Podcast, Taylor and Kelley discuss why prioritizing progress over perfection is the key to scaling your business faster.

From real-life success stories of Mastermind alumni to tangible strategies for growth, they share how taking action before you feel ready leads to long-term success.

If you're a wedding photographer or videographer looking to break into the luxury market, raise your prices, and build a high-end brand, this episode is packed with insights, motivation, and actionable steps.

In this episode, we cover:
✔️ Why waiting for perfection can hold you back in business
✔️ How small, consistent changes lead to long-term success
✔️ Real-life stories from wedding professionals who took action & saw results
✔️ The 18-month rule—how long it really takes to gain traction in luxury weddings
✔️ Why mentorship and community support help you grow faster
✔️ How to overcome fear & take the first step toward luxury pricing

💬 What’s one small step you can take today toward your business goals?
DM us on Instagram @TheLevelUpCo or share your story in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers grow their businesses and book luxury clients.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 15:00 | The Concept of Prioritizing Progress Over Perfection
15:01 – 25:00 | Real-Life Stories from Mastermind Alumni
25:01 – 35:00 | Long-Term Business Growth & The 18-Month Rule
35:01 – 45:00 | Overcoming Fear & Taking the First Step
45:01 – 49:00 | Final Thoughts 

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

How do you elevate your brand and attract high-end clients—even if you’re starting from scratch?

In this episode of The Level Up Podcast, Giselle of Giselle Films shares how she transitioned from second shooting to building her own wedding filmmaking business, overcoming burnout, and breaking into the luxury market.

From booking budget-friendly weddings to doubling her prices, Giselle reveals the mindset shifts, pricing strategies, and social media tactics that helped her attract the right clients.

If you're a wedding photographer or videographer looking to book premium weddings, raise your prices, and stop feeling stuck in the budget market, this episode is packed with actionable insights.

In this episode, we cover:
✔️ How second shooting helped Giselle build confidence & experience
✔️ Why burnout happens in the budget market & how to overcome it
✔️ How to book more high-end clients by refining your brand presence
✔️ The key pricing strategies that helped Giselle double her rates
✔️ How collaboration and networking lead to better wedding experiences
✔️ The importance of social media in attracting the right couples
✔️ Why being selective with inquiries leads to long-term business success

💬 What’s one change you’re making to attract luxury clients?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers grow their businesses and book luxury clients.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 15:00 | Guest Introduction: Giselle Films’ Journey
15:01 – 25:00 | Overcoming Burnout & Finding the Right Clients
25:01 – 35:00 | Pricing & Booking High-End Weddings
35:01 – 37:00 | Final Thoughts

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Is saying “no” actually the key to growing your wedding business?

In this episode of The Level Up Podcast, Taylor and Kelley break down why being selfish in your business isn’t just a good thing—it’s necessary for long-term success.

From turning down the wrong clients to curating your social media presence with intention, they reveal why setting boundaries, prioritizing your goals, and focusing on the right opportunities can accelerate your path to luxury bookings.

If you're a wedding photographer or videographer looking to attract high-end clients, raise your prices, and work only with weddings that align with your vision, this episode is filled with actionable insights.

In this episode, we cover:
✔️ Why prioritizing your business over client expectations leads to success
✔️ How to say no to weddings that don’t align with your brand
✔️ The importance of curating social media to attract the right clients
✔️ Why not every opportunity is worth taking—and how to evaluate them
✔️ How setting boundaries helps avoid burnout and creative exhaustion
✔️ The strategy behind sharing only 20-40% of your work on social media
✔️ How choosing the right clients leads to long-term business growth

💬 What’s one area of your business where you need to set better boundaries?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers grow their businesses and book luxury clients.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 15:00 | The Importance of Being Selfish in Business
15:01 – 25:00 | Saying No to the Wrong Clients & Opportunities
25:01 – 35:00 | Social Media as a Business Tool, Not a Client Pleaser
35:01 – 37:00 | Final Thoughts

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Feeling overwhelmed by conflicting business advice?

In this episode of The Level Up Podcast, Miranda from Rosemary Films shares how she blocked out the noise, focused on strategic education, and scaled her wedding filmmaking business to luxury clients.

From raising her prices from $3K to $10K weddings in just two years to rebranding her business for high-end bookings, Miranda reveals how mindset shifts, pricing confidence, and smart marketing helped her attract premium clients.

If you're a wedding photographer or videographer looking to elevate your brand, charge luxury prices, and cut through the confusion in the wedding industry, this episode is packed with actionable strategies and real success insights.

In this episode, we cover:
✔️ Why too much industry advice can slow your growth
✔️ How to filter out strategies that don’t align with your goals
✔️ The pricing mindset shifts needed to book luxury weddings
✔️ How Miranda scaled from $3,200 to $10K weddings in two years
✔️ The role of strategic branding in attracting high-end clients
✔️ Why removing outdated work from your portfolio leads to better bookings
✔️ How joining a Mastermind group accelerates business growth

💬 What’s the biggest business noise you need to block out?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers grow their businesses and book luxury clients.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 15:00 | Blocking Out the Noise in the Wedding Industry
15:01 – 25:00 | The Power of Mindset Shifts & Pricing Confidence
25:01 – 35:00 | Rebranding & Positioning for High-End Clients
35:01 – 38:00 | Final Thoughts

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

What’s the best investment you can make in your wedding business?

In this episode of The Level Up Podcast, Matthew from Cinematt Films shares how strategic investments in branding, education, and mentorship helped him transition into the luxury wedding market.

From rebranding to attract high-end clients to networking with top vendors and charging premium prices, Matthew reveals why taking action and investing in growth is the key to long-term success.

If you're a wedding photographer or videographer looking to scale your business, increase your prices, and book high-end weddings, this episode is packed with insightful strategies and real success stories.

In this episode, we cover:
✔️ Why investing in education & mentorship accelerates business growth
✔️ How Matthew transitioned from mainstream weddings to luxury films
✔️ The importance of pricing for value instead of affordability
✔️ How to rebrand your business to attract high-end clients
✔️ The role of networking & vendor relationships in booking luxury weddings
✔️ Why joining a Mastermind or coaching program creates accountability & success
✔️ How strategic investments lead to better bookings & higher profits

💬 What’s the best investment you’ve made in your business?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers grow their businesses and book luxury clients.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 15:00 | The Power of Investing in Your Business
15:01 – 25:00 | Scaling & Transitioning to the Luxury Market
25:01 – 35:00 | The Importance of Community & Networking
35:01 – 37:00 | Final Thoughts

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

What does it really take to book luxury weddings?

In this episode of The Level Up Podcast, Taylor and Kelly break down the truth about booking high-end clients, including the pricing thresholds, mindset shifts, and strategic branding changes required to move from mainstream to luxury.

They discuss why booking a single $10K wedding doesn’t mean you’re a luxury vendor—and what you actually need to do to position your business for high-end clients and premium pricing.

If you're a wedding photographer or videographer looking to increase your prices, attract luxury clients, and strategically grow your business, this episode gives you clear, actionable steps.

In this episode, we cover:
✔️ Why "luxury" is overused in the wedding industry
✔️ The difference between mainstream, premium, and luxury markets
✔️ How to position your business to attract high-end clients
✔️ Why raising your prices alone won’t get you luxury bookings
✔️ The branding and marketing shifts necessary for premium pricing
✔️ How vendors in non-luxury locations can still book luxury weddings
✔️ Why networking and industry positioning matter as much as talent

💬 What’s your biggest challenge in booking luxury clients?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers grow their businesses and book luxury clients.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 15:00 | What is Luxury, Really?
15:01 – 25:00 | Scaling from Mainstream to Premium & Luxury
25:01 – 35:00 | Mindset Shifts & Business Overhaul
35:01 – 39:00 | Final Thoughts 

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

How do major life transitions impact your business?

In this episode of The Level Up Podcast, Summer Jones of Summer Films shares how becoming a mother forced her to rethink her wedding filmmaking business—leading to strategic rebranding, price increases, and a transition into the luxury market.

From taking a planner’s advice to overhaul her website to leveraging networking and mentorship to scale quickly, Summer’s story is proof that business evolution is essential for long-term success.

If you're a wedding photographer or videographer looking to refine your brand, book high-end weddings, and take control of your work-life balance, this episode offers real strategies for growth.

In this episode, we cover:
✔️ How becoming a mother reshaped Summer’s business strategy
✔️ Why branding & website updates led to more luxury bookings
✔️ How to increase prices strategically to reflect your value
✔️ Why networking with the right planners leads to higher-end clients
✔️ The mindset shift needed to scale into the luxury wedding market
✔️ How mentorship and investing in education fast-track business growth

💬 Have you gone through a big life transition that changed your business?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers grow their businesses and book luxury clients.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 15:00 | Summer Films’ Journey & Business Evolution
15:01 – 25:00 | The Importance of Rebranding & Pricing Adjustments
25:01 – 35:00 | Networking & Booking High-End Clients
35:01 – 38:00 | Final Thoughts

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

In this episode, we’re doing something a little different. We’re recording together from the car for episode two of our Car Chats series… slightly unhinged, a little all over the place, but still packed with the kind of conversations we know you actually need to hear.

And today, we’re diving into a concept that has shaped so much of our growth over the years… the idea of “overpaying” in your business.

Not just financially, but with your time, your energy, your willingness to go further than what feels normal.

We’re sharing real stories from the early days… shooting weddings for next to nothing just to build experience, saying yes to everything, investing in education, and the moments where we overpaid without a strategy and saw nothing from it.

Because here’s the truth… overpaying only works when it’s intentional.

We also get into what this actually looks like in practice. The small details that elevate your work. The opportunities most people pass on. The difference between playing the short game versus building something long-term.

And the honest conversation around what we would do differently if we were starting again.

This episode is part mindset shift, part reality check, and part encouragement to stop doing what’s normal… and start doing what actually moves the needle.

Because the people at the top? They didn’t get there by doing the bare minimum.

This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/

And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco

Timestamps:
00:00 - 01:13 | Car Chat Intro: Road Trip Episodes & Casual Format
01:14 - 05:22 | The Concept of Overpaying: Time vs Money in Business Growth
05:23 - 08:32 | Overdelivering Early: Using Time to Elevate Your Work
08:33 - 13:09 | Building Experience Fast: Volume vs Perfection Mindset
13:10 - 17:58 | Strategic vs Unstrategic Overpaying: Missed Opportunities
17:59 - 22:03 | Investing for Growth: Education, Networking & Long-Term ROI
22:04 - 26:41 | Working On vs In Your Business: Time Allocation & Vision
26:42 - 29:13 | Motivation, Dopamine & Reaching the Next Level
29:14 - 33:49 | Final Thoughts: Going the Extra Mile & Embracing Discomfort

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Want to 4x your wedding prices in less than a year?

In this episode of The Level Up Podcast, Drew Coleman of Drew Coleman Films shares how he completely transformed his business in just nine months—going from $2,500 weddings to booking $10K+ weddings through strategic rebranding, networking, and mindset shifts.

Drew reveals how a planner’s branding feedback changed everything, why he invested in networking and relationships, and how he confidently raised his prices while still attracting high-end clients.

If you're a wedding photographer or videographer looking to scale your business, increase your prices, and book high-end weddings, this episode is packed with real-world strategies to help you grow.

In this episode, we cover:
✔️ How Drew went from filming $2,500 weddings to $10K+ in nine months
✔️ Why rebranding played a key role in his business transformation
✔️ How to confidently raise your prices and attract luxury clients
✔️ Why networking and vendor relationships are crucial to scaling up
✔️ The mindset shifts needed to transition into the high-end wedding market
✔️ How Drew booked his first five-figure wedding and what it taught him
✔️ Why luxury clients exist everywhere—no matter your location

💬 What’s your biggest challenge in scaling your wedding business?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers grow their businesses and book luxury clients.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 15:00 | Drew Coleman’s Journey from Budget to Luxury
15:01 – 25:00 | The Power of Rebranding & Pricing Adjustments
25:01 – 35:00 | Networking & Building Industry Relationships
35:01 – 43:00 | Mindset Shifts & The Future of Drew Coleman Films

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Think going viral will bring in more wedding clients? Think again.

In this episode of The Level Up Podcast, Taylor and Kelley debunk the myth that viral content equals more bookings and explain why focusing on curated, strategic social media is the key to long-term success.

They share real stories from wedding professionals who had viral videos with millions of views but zero bookings, and discuss how luxury clients actually find and book their vendors.

If you're a wedding photographer or videographer looking to use social media the right way, attract high-end clients, and grow your business without chasing views, this episode is for you.

In thiz episode, we cover:
✔️ Why going viral won’t necessarily bring in more bookings
✔️ The difference between social media followers vs. paying clients
✔️ How wedding professionals should use Instagram to build trust & credibility
✔️ Why relationship-building is more effective than viral trends
✔️ The types of posts that attract high-end clients (and what to avoid)
✔️ How to curate your Instagram like a portfolio instead of a highlight reel
✔️ Why luxury clients aren’t looking for their vendors on viral reels or TikToks

💬 Have you ever gone viral? What was the result for your business?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers grow their businesses and book luxury clients.

Timestamps:

00:00 – 03:00 | Introduction
03:01 – 10:00 | The Viral Myth: Why More Views Don’t Equal More Bookings
10:01 – 16:00 | Real Stories from Wedding Professionals Who Went Viral
16:01 – 20:00 | The Right Way to Use Instagram for Business Growth
20:01 – 22:00 | Final Thoughts

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Feeling stuck during the slow season?

In this episode of The Level Up Podcast, Taylor and Kelley break down how wedding photographers and filmmakers can continue growing—even when business is slow.

From updating your portfolio and organizing your inbox to refining your wardrobe for luxury bookings, they share three powerful ways to prepare for your next busy season while embracing much-needed rest.

If you're a wedding photographer or videographer looking to maximize your off-season, book better clients, and set yourself up for long-term success, this episode will give you tactical steps to implement right away.

In this episode, we cover:

✔️ How to stop stressing about slow seasons and embrace them instead
✔️ Why keeping an outdated portfolio is costing you high-end bookings
✔️ The importance of curating your website and social media for luxury clients
✔️ How to organize your inbox and workflow for better productivity
✔️ Why your wardrobe matters when working high-end weddings
✔️ How to use the off-season to position your business for a breakthrough year

💬 What’s one thing you’re doing this off-season to grow your business?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers grow their businesses and book luxury clients.

Timestamps:

00:00 – 03:00 | Introduction
03:01 – 10:00 | Embracing the Off-Season Without Panic
10:01 – 16:00 | The #1 Task: Updating Your Portfolio
16:01 – 22:00 | Cleaning Up Your Inbox & Setting Systems
22:01 – 28:00 | Refreshing Your Professional Wardrobe

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Can you stay true to your style and still break into the luxury market? Absolutely.

In this episode of The Level Up Podcast, Kim Alvarado of Kim Alvarado Films shares how she evolved her wedding filmmaking business while staying authentic to her creative style.

From raising her prices and booking luxury clients to refining her brand and networking with planners, Kim explains how she transitioned from budget to premium bookings without losing what makes her work unique.

If you're a wedding photographer or videographer looking to scale your business, increase your prices, and book high-end weddings while staying true to your artistry, this episode is packed with actionable strategies and inspiring insights.

In this episode, we cover:
✔️ How Kim transitioned from journalism & marketing to luxury wedding filmmaking
✔️ Why mentorship helped her raise prices from $4K to $7K+
✔️ The importance of staying true to your creative style in the luxury market
✔️ How networking with the right planners leads to high-end bookings
✔️ The role of social media strategy in positioning your brand for luxury
✔️ Why understanding industry trends helps you scale your business faster
✔️ How investing in education can fast-track your success

💬 What’s one thing you’re doing to refine your brand this year?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers grow their businesses and book luxury clients.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 15:00 | From Journalism to Wedding Filmmaking
15:01 – 25:00 | Raising Prices & Finding Ideal Clients
25:01 – 35:00 | Staying True to Your Style in the Luxury Market
35:01 – 45:00 | The Power of Networking & Industry Awareness
45:01 – 49:00 | Final Thoughts

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Are you losing potential bookings without realizing it?

In this episode of The Level Up Podcast, Taylor and Kelley break down the seven most common mistakes wedding photographers and filmmakers make when handling inquiries—and how to fix them to increase bookings.

From responding too slowly to confusing pricing structures, they share real strategies to improve your booking process, make it seamless for clients, and increase your luxury wedding bookings.

If you're a wedding photographer or videographer looking to convert more inquiries into bookings, refine your pricing strategy, and create a smoother client experience, this episode is packed with actionable insights.

In this episode, we cover:
✔️ Why automated responses can hurt your inquiry process
✔️ The importance of responding quickly to avoid getting ghosted
✔️ How to make booking you the easiest choice for luxury clients
✔️ Why pricing transparency improves conversion rates
✔️ The difference between pricing collections and proposals
✔️ How flexibility in communication increases client trust
✔️ The importance of clear payment structures & professional branding

💬 Which mistake have you made in your booking process?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers grow their businesses and book luxury clients.

Timestamps:

00:00 – 03:00 | Introduction
03:01 – 08:00 | Mistake #1: Lack of Personal Touch
08:01 – 13:00 | Mistake #2: Not Being the "Easy Button"
13:01 – 18:00 | Mistake #3: Slow Response Time
18:01 – 23:00 | Mistake #4: Confusing Pricing & Proposals
23:01 – 28:00 | Mistake #5: Not Meeting Clients Where They Are
28:01 – 34:00 | Mistakes #6 & #7 + Final Thoughts

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Want to make 2024 your best year yet?

In this episode of The Level Up Podcast, Taylor and Kelley walk you through the ultimate business reset for the new year—helping wedding photographers and videographers analyze what worked in 2023, set strategic goals, and realign their businesses for growth.

They discuss the “bubble strategy” for focusing on what truly matters, how to let go of business habits that aren’t working, and what wedding industry trends to expect in 2024.

If you're a wedding photographer or filmmaker looking to refine your brand, set clear goals, and position yourself for luxury bookings this year, this episode is packed with tactical strategies and inspiration.

In this episode, we cover:
✔️ Why reflecting on past wins helps create future success
✔️ How to stop chasing too many things at once and focus on one goal
✔️ The importance of resetting your brand, portfolio, and pricing for 2024
✔️ How to identify weak points in your business and fix them
✔️ Why letting go of what’s not working leads to faster success
✔️ The top wedding industry trends for 2024
✔️ Why authenticity and behind-the-scenes content are growing in demand

💬 What’s your business focus for 2024?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers grow their businesses and book luxury clients.

Timestamps:

00:00 – 03:00 | Introduction
03:01 – 10:00 | Reflecting on 2023 & Celebrating Wins
10:01 – 17:00 | The Bubble Strategy: Focusing on What Matters
17:01 – 25:00 | Resetting Your Business for 2024
25:01 – 30:00 | The Sunk Cost Fallacy & Letting Go of What’s Not Working
30:01 – 35:00 | Final Thoughts

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Trying to do too much in your business? It could be holding you back.

In this episode of The Level Up Podcast, Megan Edgman of Salt Rock Studios shares how she went from filming concerts to booking luxury weddings—and how focusing on one niche transformed her business.

From second shooting at high-end weddings to raising her prices and finding the right planners, Megan reveals the key lessons that helped her grow from $1,200 weddings to an $8,500+ price point in just three years.

If you're a wedding photographer or videographer looking to refine your brand, increase your prices, and break into the luxury market, this episode is packed with real-life strategies to help you get there faster.

In this episode, we cover:
✔️ Why niching down helps you grow faster in the wedding industry
✔️ How Megan went from $1,200 weddings to charging $8,500+
✔️ The power of second shooting to gain experience in the luxury market
✔️ How to connect with planners who advocate for videographers
✔️ The importance of curating your portfolio for high-end clients
✔️ Why saying no to the wrong clients leads to better bookings
✔️ How to confidently raise your prices and attract luxury clients

💬 What’s your biggest takeaway from Megan’s journey?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers grow their businesses and book luxury clients.

Timestamps:

00:00 – 03:00 | Introduction
03:01 – 10:00 | From Concerts to Weddings: Megan’s Journey
10:01 – 17:00 | The Importance of Focus & Finding Your Niche
17:01 – 25:00 | Second Shooting as a Growth Strategy
25:01 – 30:00 | Breaking into the Luxury Wedding Industry
30:01 – 36:00 | Pricing & Confidence in Raising Rates

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Got burning questions about your wedding business? We've got answers!

In this special live Q&A episode, Taylor and Kelley answer top questions from wedding photographers and videographers, covering everything from raising prices in a slow season to hiring second shooters, writing better Instagram captions, and whether you should offer same-day edits.

They also debunk common myths about video resolution, social media crediting, and portfolio curation—giving you practical insights to refine your brand and book luxury clients.

If you're a wedding photographer or videographer looking for real, actionable business advice, this episode is packed with answers you won’t want to miss!

In this episode, we cover:
✔️ Should you raise your prices if bookings are slow?
✔️ How to hire & train second shooters without micromanaging
✔️ The best way to write engaging Instagram captions
✔️ Why crediting vendors properly strengthens industry relationships
✔️ Should you offer same-day edits, or is there a better alternative?
✔️ 4K vs. 1080p—what’s actually necessary for wedding films?
✔️ The best way to curate your portfolio to attract high-end clients

💬 What’s your biggest takeaway from this Q&A?
DM us on Instagram @TheLevelUpCo or drop your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers grow their businesses and book luxury clients.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 15:00 | Raising Prices in a Slow Booking Season
15:01 – 25:00 | Hiring & Training Second Shooters
25:01 – 35:00 | Writing Engaging Instagram Captions
35:01 – 45:00 | Crediting Vendors Properly on Social Media
45:01 – 55:00 | Should You Offer Same-Day Edits?
55:01 – 64:00 | Shooting & Delivering in 4K vs. 1080p

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Still sharing every wedding you shoot? It might be hurting your brand.

In this episode of The Level Up Podcast, Taylor and Kelley break down why your content strategy needs to evolve as you move into the luxury market.

From curating your portfolio and refining your social media strategy to capturing details that planners and high-end clients love, this episode will help you position your business for premium bookings.

If you're a wedding photographer or videographer looking to refine your brand, showcase the right content, and elevate your work for luxury clients, this episode is packed with practical tips you can implement right away.

In this episode, we cover:
✔️ Why your content strategy needs to change as you book high-end weddings
✔️ How selectively posting content will help you attract luxury clients
✔️ The importance of showcasing guest experience & venue aesthetics
✔️ Why capturing details is crucial for luxury portfolio growth
✔️ How to use past work in new ways for social media marketing
✔️ The role of storytelling and messaging in luxury positioning
✔️ Where to get resources for improving your content strategy

💬 Have you started curating your content strategy? What’s been your biggest challenge?
DM us on Instagram @TheLevelUpCo or drop your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers refine their businesses and book luxury clients.

Timestamps:

00:00 – 03:00 | Introduction
03:01 – 10:00 | Why Your Content Needs to Evolve
10:01 – 17:00 | Capturing Details for a Luxury Look
17:01 – 22:00 | The Role of Social Media in Content Curation
22:01 – 26:00 | Selecting the Right Content to Showcase
26:01 – 28:00 | Final Thoughts

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Want to book more weddings through Instagram? You need to start showing up.

In this episode of The Level Up Podcast, Dryden & Emily of Wild & Roam share how they built a thriving destination wedding business using Instagram and TikTok.

From consistently posting behind-the-scenes content to strategically leveraging portfolio-building shoots, they reveal how social media helped them land high-end bookings worldwide.

If you're a wedding photographer or videographer looking to use Instagram effectively, attract luxury clients, and grow your brand, this episode is packed with actionable insights to level up your social media game.

In this episode, we cover:
✔️ How showing up consistently on Instagram leads to high-end bookings
✔️ Why destination wedding clients are searching for vendors on social media
✔️ The best way to post content that attracts your ideal clients
✔️ How portfolio-building and strategic content help break into new markets
✔️ Why reposting and repurposing content maximizes reach
✔️ The importance of curating your Instagram for luxury positioning
✔️ How collaborating with planners boosts referrals and credibility

💬 How are you showing up on Instagram this year?
DM us on Instagram @TheLevelUpCo or drop your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers refine their businesses and book luxury clients.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 12:00 | Wild & Roam’s Rapid Growth
12:01 – 20:00 | The Power of Showing Up on Instagram
20:01 – 28:00 | Leveraging Social Media for Destination Weddings
28:01 – 35:00 | Best Practices for Luxury Brand Positioning
35:01 – 40:00 | Final Thoughts

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

In this episode, we’re doing something a little different. We’re recording together from the car for the very first time as we kick off a brand new series on the podcast: Car Chats.

And to start things off, we’re sharing the story that so many people in our community have asked us about… how Level Up actually began.

The truth? It didn’t start with a big strategy session or a perfectly mapped out business plan. It started with a single text message in January of 2023.

You’ll also hear how our very different personalities and skill sets became one of the biggest strengths of our partnership. One of us loves the behind-the-scenes strategy, systems, and launches. The other thrives in community building, mentorship, and the student experience. Together, we built something neither of us could have created alone.

This episode is the full origin story of how Level Up began — and why sometimes the best things start with simply deciding to go for it.

This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/

And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco

Timestamps:
00:00 - 01:16 | Editing Backlogs & The Power of Outsourcing
01:17 - 02:50 | Introducing the Car Chats Series & Episode Setup
02:51 - 06:00 | The Early Days of The Level Up Podcast
06:01 - 09:33 | How Taylor & Kelley First Connected During the Pandemic
09:34 - 13:39 | The Text Message That Started Their Partnership
13:40 - 18:05 | Building The Luxury Framework & Defining Their Brand Vision
18:06 - 22:07 | Complementary Strengths & Division of Roles in Business
22:08 - 25:49 | Growing Level Up & Navigating an Unconventional Partnership
25:50 - 28:42 | Impact of Education, Mentorship & Looking Ahead

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Want to attract luxury clients and get more high-end referrals?

In this episode of The Level Up Podcast, Erica Buchelman of 1011 Makeup & Hair shares how she built a successful luxury beauty brand through relationships, pricing strategy, and business integrity.

From working with top-tier planners to knowing when to raise prices and position herself for high-end bookings, Erica reveals how any wedding vendor—whether a photographer, filmmaker, or planner—can apply these same principles to scale into the luxury market.

If you're a wedding photographer or videographer looking to refine your brand, elevate your services, and get booked at high-end events, this episode is packed with insider strategies you can implement today.

Inthis episode, we cover:
✔️ Why vendor relationships are the key to booking luxury weddings
✔️ How to communicate effectively and collaborate with planners & vendors
✔️ The importance of pricing yourself correctly to attract high-end clients
✔️ Why chasing trends can dilute your brand and hurt your positioning
✔️ How showing up professionally and consistently builds trust in the luxury market
✔️ The best way to structure your team and pay above industry standard for retention
✔️ Why luxury clients value service and relationships over social media presence

💬 What’s your biggest takeaway from Erica’s experience?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers refine their businesses and book luxury clients.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 15:00 | Building a Luxury Beauty Business
15:01 – 25:00 | The Role of Referrals in Booking High-End Clients
25:01 – 35:00 | The Art of Showing Up & Business Integrity
35:01 – 45:00 | Working with High-End Planners & Vendors
45:01 – 53:00 | Raising Prices & Positioning Yourself for Luxury

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Are behind-the-scenes videographers helping or hurting wedding productions?

In this episode of The Level Up Podcast, Taylor and Kelly break down the rise of BTS videography and the etiquette behind filming behind the scenes at weddings.

From avoiding conflicts with the hired cinematographer to ensuring proper vendor crediting and content usage, they reveal the do’s and don’ts of this emerging industry trend.

If you're a wedding photographer, videographer, or BTS content creator looking to navigate this new industry shift while maintaining professionalism and collaboration, this episode is packed with actionable insights to help you work seamlessly at luxury weddings.

In this episode, we cover:
✔️ The rise of behind-the-scenes wedding videography
✔️ Why planners, florists, and vendors are hiring their own BTS teams
✔️ The do’s and don’ts of working alongside a hired cinematographer
✔️ How to credit vendors properly and avoid misrepresentation
✔️ The best social media strategy for posting BTS content
✔️ Why clear communication prevents vendor conflicts
✔️ How BTS videographers can build strong industry relationships

💬 Have you worked alongside a BTS videographer at a wedding? What was your experience?
DM us on Instagram @TheLevelUpCo or drop your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers refine their businesses and book luxury clients.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 12:00 | The Rise of Behind-the-Scenes Videography
12:01 – 20:00 | The Do’s & Don’ts of BTS Filmmaking
20:01 – 28:00 | Managing Expectations & Content Ownership
28:01 – 35:00 | Posting & Social Media Best Practices
35:01 – 38:00 | Final Thoughts

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

How can you tell if a wedding is truly luxury?

In this episode of The Level Up Podcast, Sarah Wahab of Mulberry & Moss shares how she built a thriving luxury floral business and reveals how filmmakers and photographers can recognize and capture high-end events.

From understanding vendor selection and event details to leveraging luxury weddings to scale your business, Sarah provides insider insights to help you refine your strategy and attract premium clients.

If you're a wedding photographer or videographer looking to book high-end weddings, collaborate with top-tier vendors, and elevate your brand, this episode is packed with actionable takeaways.

In this episode, we cover:
✔️ How to identify a luxury event based on vendor selection & design
✔️ Why florals and rentals play a crucial role in high-end weddings
✔️ How to capture wedding details in a way that attracts luxury clients
✔️ Why guest experience is a key indicator of a high-end wedding
✔️ The difference between opulent and understated luxury weddings
✔️ How collaborating with floral designers can elevate your portfolio
✔️ Business strategies for scaling to $20K+ weddings

💬 What’s your biggest takeaway from this episode?
DM us on Instagram @TheLevelUpCo or drop your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and filmmakers refine their businesses and book luxury clients.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 15:00 | The Evolution of Mulberry & Moss
15:01 – 25:00 | Recognizing a Luxury Wedding
25:01 – 35:00 | Capturing Florals & Details for Luxury Clients
35:01 – 42:00 | Scaling a Wedding Business & Final Thoughts

The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/