Explore every episode of the podcast Let's Talk Ads
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Signal Engineering: Buzzword or Secret Weapon? | 11 Jun 2025 | 00:37:05 | |
Join Andre and subscription app marketing legend Thomas Petit for a deep dive into "Signal Engineering" - the art and science of optimizing the data signals you send back to ad networks to dramatically improve campaign performance. In this episode, Thomas reveals advanced strategies that go far beyond basic event optimization, including: - How to "fake" user values to guide ad networks toward your most valuable customers - Why gaming companies do the OPPOSITE of subscription apps when handling whale users - The counterintuitive approach of lowering high-value user signals to prevent campaign disruption - Real examples of signal manipulation that improved traffic quality over 6 months - When automation actually makes your job MORE complex, not easier Key Takeaways: ✅ How signal engineering differs from traditional event optimization ✅ Advanced value manipulation techniques for different verticals ✅ Why creative iteration still trumps technical optimization ✅ The future of UA in an increasingly automated world ✅ When to invest in signal engineering vs. when it's overkill Whether you're spending $1K or $400K per day, this episode will change how you think about the data you're feeding to Facebook, Google, TikTok, and other ad networks. Perfect for: UA Managers, Growth Marketers, Performance Marketing Teams, Agency Owners Chapters
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| Wealthsimple App Growth: 10x with Bubble Tea and iPhones! | 28 May 2025 | 00:50:27 | |
What do bubble-tea pop-ups and free iPhones have to do with one of Canada’s fastest-growing fintech apps? In this episode of Let’s Talk Ads, Admiral Media CEO Andre Kempe sits down with Natasha Saviuk, the Growth Director who helped Wealthsimple 10× assets under management by turning bold brand moments into viral acquisition loops. 🎧 Press play to learn:
Timestamps: 00:01:17 - 00:02:36 Natasha’s Role & WealthSimple’s Mission 00:02:37 - 00:07:15 Incentives as a Growth Strategy 00:07:16 - 00:11:37 Why Incentives Work for High-Net-Worth Users 00:11:38 - 00:14:40 Building Winning Incentive Campaigns 00:14:41 - 00:20:31 Impact on Paid Social & CAC 00:20:32 - 00:27:26 Neuroscience → Marketing: Natasha’s Career Path 00:27:27 - 00:33:26 Memorable Failures & Lessons 00:33:27 - 00:42:15 Scaling Growth via Campus & Referral Tactics 00:42:16 - 00:49:01 Team Structure & Cross-Functional Growth 00:49:02 - 00:50:18 Closing Remarks
Connect & Subscribe • Looking for a Full Funnel Digital Marketing Agency, specialized in mobile growth? Contact Admiral Media • Follow Natasha on LinkedIn: https://www.linkedin.com/in/natasha-saviuk/ • Got growth questions? Ping Andre on LinkedIn: https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ • Never miss an episode—hit ★ Follow on Spotify and drop us a rating! 🔗 Resources & Links • | |||
| From Startup to 50 million Global Users: SplashLearn’s Long Term Growth | 14 May 2025 | 00:43:16 | |
From 0 to 50 million users, with ZERO tracking - Let's Talk Ads with Atishay Jain from SplashLearn What if you had to scale a kids’ app to 50 million users without IDs, cookies or retargeting? SplashLearn’s Growth Director Atishay Jain did exactly that—and in this episode of Let’s Talk Ads he breaks down the privacy-first playbook that still converts in a COPPA-ruled world. Inside you’ll hear: 0:00 Intro & why tracking is off-limits for kids apps 3:12 COPPA, GDPR-K & California laws decoded 8:45 Meta & Google set-ups that still deliver when SKAN is useless 14:10 Creative tactics: turning boring math drills into thumb-stopping UGC 18:52 Incentives that pull parents in—without shady targeting 23:30 Attribution when you can’t follow the user 28:05 “measurement” vs. “tracking” and how to pitch it internally 32:40 Building a multi-app portfolio: SplashLearn, SplashJunior & SplashBox 36:55 Atishay’s biggest mistake—and the growth habit that fixed it 👤Guest Atishay Jain — Growth Director, SplashLearn 🎙️Host Andre Kempe — Founder & CEO, Admiral Media 🔗 Resources & Links • | |||
| How TikTok Is Changing Game Design and Marketing | Manuel Prueter (Colossi Games) | 29 Oct 2025 | 00:51:37 | |
In this episode of Let’s Talk Ads, Andre Kempe (Founder & CEO of Admiral Media) talks with Manuel Prueter, Co-Founder & CEO of Colossi Games, about how TikTok, AI, and creator-led marketing are changing the way mobile games are designed, marketed, and scaled. Manuel shares his journey from MMO games to building one of Europe’s most exciting mobile studios. He breaks down how short-form video, user-generated content, and AI-driven tools have transformed creative testing, user acquisition, and storytelling in gaming. Together, they explore what it takes to stay relevant in a fast-moving industry — from balancing creativity with performance to building a studio culture that thrives on experimentation and data. What you’ll learn:
Perfect for: Connect with Andre & Admiral Media:
Connect with Manuel Prueter:
About Admiral Media: 🔗 Resources & Links • | |||
| Why Product Beats Promotion: (with Luis De La Cámara) | 22 Oct 2025 | 00:43:27 | |
Even Angry Birds can’t rely on fame alone. In this episode, Andre Kempe sits down with Luis de la Cámara, VP Global Marketing at Rovio, to discuss how product-led growth, AI, and creativity keep one of the world’s most iconic gaming brands relevant. Luis shares how Rovio connects product insights with marketing strategy, how creative testing can influence gameplay, and why AI and machine learning are reshaping both advertising and game design. He also dives into recruiting in the AI era, building teams that balance deep technical expertise with creative, cross-functional thinking. Topics Covered:
Key Takeaways:
👨💼 Andre Kempe — CEO, Admiral Media 🎮 Luis de la Cámara — VP Global Marketing, Rovio 🔗 Resources & Links • | |||
| Cracking FinTech Growth (7 Hard Truths About Performance Marketing) | 25 Jun 2025 | 00:45:43 | |
In this episode of Let’s Talk Ads, Andre, CEO of Admiral Media, sits down with Drew Hampton, Head of Performance Marketing at Varo Bank. One of the largest neobanks in the US. Drew shares his playbook for compliant, test-driven performance marketing, discussing the unique challenges of fintech advertising, the impact of privacy changes, and how to optimize campaigns in a highly regulated space. From event testing strategies to attribution hurdles (SKAdNetwork vs. probabilistic modeling), Drew breaks down what works (and what doesn’t) when scaling a fintech app. Plus, he shares insights on team structure, creative optimization, and why web-based campaigns outperform app installs for Varo. Key Takeaways:
Audio Chapters: 00:00 – Intro 📌 Connect with Drew Hampton: LinkedIn 📌 Connect with Andre Kempe: LinkedIn 📌 Follow Admiral Media: Website | LinkedIn 📌 Visit Let's Talk Ads: Website 🔗 Resources & Links • | |||
| From Dating App failure to Europe's largest social platform for Best Agers (with Lukas Reinhardt) | 15 Oct 2025 | 00:41:27 | |
In this episode of Let’s Talk Ads, host Andre Kempe (Founder & CEO, Admiral Media) sits down with Lukas Reinhardt, Co-Founder and CMO of Meet5 - Europe’s largest social community app for people over 40. Lukas shares how he turned a failed dating concept into a thriving real-world community platform, connecting thousands of users across Europe. Together, they dive into how Meet5 captured the attention of a “forgotten demographic”, what makes offline experiences so powerful, and how marketers can authentically reach audiences beyond Gen Z and Millennials. What you will learn:
Key insights:
Connect with Lukas:
Connect with Andre & Admiral Media
About Let's Talk Ads: Each week, Andre Kempe chats with leading marketers, app founders, and brand builders who share their secrets for scaling digital products that actually connect.ø
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| Optimizing for AI Search: The Practical Guide to LLM-Driven Marketing (with Norman Nielsen) | 01 Oct 2025 | 00:41:50 | |
How do you scale millions in growth without paying Google, Meta, or TikTok? In this episode of Let’s Talk Ads, Admiral Media founder Andre Kempe sits down with Norman Nielsen (VP Growth @ Omio) to explore how AI and large language models (LLMs) are transforming organic growth. Norman shares how Omio drives revenue from “unpaid” channels like SEO, ASO, and CRM — and why AI + LLMs are rewriting the playbook for growth marketers. 🎧 What You’ll Learn:
👉 Perfect for growth marketers, UA managers, app founders, SEO/ASO specialists, and anyone curious about practical AI in marketing. 🔗 Resources & Links • | |||
| Building Growth Engines When Acquisition Gets Expensive - with Danil Ovechkin, Head of Growth @ Waking Up | 17 Sep 2025 | 00:47:21 | |
In this episode of Let’s Talk Ads, Andre Kempe talks with Danil Ovechkin, Head of Growth at Waking Up, the meditation app redefining mindfulness for millions worldwide. Danil shares why referrals became their top channel, how CAC should really be measured, and why creativity and personalization matter more than ever when scaling apps in 2025. 🔑 What You'll Learn
📌 Key Insights 🎯 Perfect For Connect with Danil Ovechkin 🔗 Resources & Links • | |||
| How to lower CAC with Music & Sounds - Inna From Her App shares some Dating App Marketing Secrets. | 03 Sep 2025 | 00:38:37 | |
In this episode of Let’s Talk Ads, Andre Kempe talks with Inna Sumovska, Ex-UA Manager at HER App the leading dating app for queer women and non-binary people. Inna shares how she scaled a niche app with TikTok ads, inclusive marketing, and performance UA strategies, and what it really takes to grow authentically in 2025. 🔑 What You'll Learn
📌 Key Insights Inna explains why identity-based marketing is critical for apps like Her, how to build campaigns with limited resources, and why understanding lived user experiences matters more than just targeting demographics. 🎯 Perfect For User acquisition managers, growth marketers, app founders, LGBTQ+ product leaders, and anyone scaling in niche or mission-driven markets.
Connect with Inna Sumovska 👉https://www.linkedin.com/in/inna-sumovska-68296264/ 🔗 Resources & Links • | |||
| Myths, Metrics & Mess: What 90% get wrong about ASO | An ASO Deep Dive with Anton Tatarynovich | 20 Aug 2025 | 00:43:47 | |
Work With An Award Winning ASO Agency: https://admiral.media/services/app-store-optimization/ Join Andre Kempe from Admiral Media as he sits down with Anton Tatarynovich, Growth Marketing Manager at Freeletics and ASO consultant, for an eye-opening discussion about App Store Optimization. With 7-8 years of experience in the ASO industry, Anton shares the harsh realities of what most companies get wrong about ASO and reveals the strategies that actually work. From his journey at Splitmetrics to agency work in Berlin and now leading ASO at Freeletics, Anton breaks down the myths, metrics, and mess that plague 90% of ASO efforts. Whether you're a startup founder, marketing manager, or ASO professional, this episode is packed with actionable insights that could transform your app's performance. What You'll Learn: • Why most ASO strategies fail and how to avoid common pitfalls • The real resource requirements for effective ASO teams • How to structure ASO teams for maximum impact • The truth about localization and when it actually matters • Creative testing strategies that drive real results • Why brand resistance kills ASO performance • Advanced metrics that matter beyond basic rankings Timestamps 00:00 Intro and guest 01:30 What is Freeletics and Anton’s role 03:00 ASO trends in the last 2 to 3 years 05:30 Building the ASO team and key skills 10:30 Team structure, specialists, budgets 15:00 Who owns ASO and review management 20:00 Creative testing and when video works 25:00 Common myths debunked 30:00 Smart localization and the 80/20 approach 35:00 Advanced localization and market behavior 40:00 Key takeaways 📱 About the Hosts & Guests Andre Kempe - Founder of Admiral Media, a performance marketing agency specializing in mobile app growth and user acquisition. Host of Let's Talk Ads podcast. Anton Tatarynovich - Growth Marketing Manager at Freeletics and freelance ASO consultant with 7-8 years of industry experience across vendor, agency, and in-house roles. 🔗 Connect & Learn More • Admiral Media: https://admiral.media/ • Andre Kempe: https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ • Anton Tatarynovich: https://www.linkedin.com/in/anton-tatarynovich-43aa8712a/ • Let's Talk Ads: https://letstalkads.io/ 🔗 Resources & Links • | |||
| Scaling Meta Ads for Apps - The Hard Lessons Learned | 06 Aug 2025 | 00:53:02 | |
Scaling Meta Ads for Apps - The Hard Lessons Learned with Andre Kempe and Marcus Burke Meta advertising has evolved far beyond simple conversion tracking, and few understand this better than Marcus Burke. The consultant who scaled Wave AI from 500,000 to 5 million ARR in 2024 joins Admiral Media founder Andre to share the strategies that actually work in today's Meta landscape. Marcus brings 13+ years of digital marketing expertise, from his early days in gaming at Inno Games to pioneering web funnels at Blinkist. Now specializing exclusively in Meta advertising, he's worked with apps across every category and learned what separates good marketers from exceptional ones. This conversation dives deep into the practical realities of scaling Meta campaigns for apps. Marcus reveals why audience understanding trumps creative production value, how AI tools are democratizing asset creation, and why the most successful ads often look like they were made in 10 minutes rather than 10 hours. Whether you're an app marketer struggling with iOS 14.5 changes, a founder looking to scale user acquisition, or a consultant building your expertise, this episode provides actionable frameworks you can implement immediately. Topics Covered: • Why Meta advertising requires full-funnel thinking in 2025 • The audience research methodology that drives creative performance • Web funnel strategies that bypass app store fees • AI tools and scrappy creative production techniques • How specialization leads to better clients and higher rates • Scaling strategies for different app categories and business models About the Host: Andre is the founder of Admiral Media, an award-winning digital marketing agency specializing in mobile app growth and user acquisition. Admiral Media maintains official partnerships with Meta, TikTok, Google, Moloco and Snap. Connect: • Admiral Media: https://admiral.media/ • Marcus Burke: https://de.linkedin.com/in/marcusburke • Let's Talk Ads: https://letstalkads.io/ 🔗 Resources & Links • | |||
| The Full Funnel Growth Strategy behind Paired | CTV, Influencers and Key Channels for Mobile Growth | 23 Jul 2025 | 00:45:10 | |
90% of marketing tests fail. Most marketers see this as depressing news. Jessica Gotti (Head of Performance Marketing at Paired) sees it as her competitive advantage. CONTROVERSIAL TAKES: KEY INSIGHTS: 🔗 Resources & Links • | |||
| Zero to $5M ARR in 1 Year (Generation AI) | With Romain Torres, Co-Founder of Arcads | 08 Jul 2025 | 00:39:05 | |
💥 Arcads went from 0 to $5M ARR in just 1 year using AI-powered UGC! 🏆 How do you scale a creative tech startup from zero to millions in revenue, without VC funding? And can AI-generated content (AIGC) actually outperform traditional creators? 🤯 🔗 Resources & Links • | |||