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Explore every episode of the podcast Lets Run Facebook Ads: The Podcast

Dive into the complete episode list for Lets Run Facebook Ads: The Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Meta Ads AI Targeting Was Predicted Back In 2009!13 oct. 202600:10:38

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

In this episode of Let’s Run Facebook Ads, Nick Boddington explores how Meta’s AI is changing the way businesses reach their ideal customers through their advertising. Using Meta’s ability to analyse video ad content, identify key messages and generate AI-powered static creatives, Nick explains how the words you use in your ads can help Meta find the right audience for your business. He also looks back at a fascinating article written in 2009 that predicted the future of advertising software, intelligent automation and data-driven targeting, drawing parallels between those predictions and the Meta Ads landscape we see today. Discover how AI, creative strategy, audience targeting and advertising technology are transforming digital marketing, why the industry has evolved so dramatically and why Nick believes now is an exciting time for businesses running Facebook Ads.

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How Meta Uses Your Creative to Find Your Ideal Customer06 oct. 202600:11:51

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

One of the most common questions I get is, without interest-based targeting, how do I get my ads in front of the right people? In this episode, we look at how your creative can help Meta understand exactly who your ideal customer is without relying on audiences. We discuss why being specific about your customer’s situation, problems and goals can make your ads more relevant and how elements like your ad copy, headlines, imagery, captions and landing page all give Meta important context. If you’re running Facebook Ads or Meta Ads and want to improve your targeting, reach the right customers and make your creative work harder, this episode explains why the way you communicate your offer could be more important than the audience settings you choose.

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Facebook Can Now Build Your Lead Forms For You!28 sept. 202600:12:13

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

In this episode of Let’s Run Facebook Ads, Nick looks at the ongoing debate between landing pages and Meta Instant Forms after testing a new application funnel for his own business. After spending around £500 but only seeing two applications, Nick explains why he decided to test a different approach, including Meta’s new AI feature that can automatically build an Instant Form using the content from your website or landing page. He walks through how the AI-generated form works, the questions it created, what still needs to be changed manually and why this could make building lead forms much quicker. Nick also discusses the importance of testing and tweaking your Facebook Ads rather than expecting every campaign to work immediately and why generating more leads is only useful if the quality of those leads is right.

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Facebook is STOPPING Placements: Should You Be Worried?14 sept. 202600:11:00

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

In this episode, Nick breaks down the latest changes to Ad placements in Meta Ads Manager and explains what advertisers need to know as placement controls start disappearing. He discusses which Facebook and Instagram ad placements he recommends using, why he particularly avoids Audience Network and Messenger for lead generation campaigns and how these placements can impact lead quality. Nick also explains how to use account-level placement controls and Meta’s Value Rules to reduce wasted ad spend on unwanted placements while still giving Meta enough flexibility to optimise your Facebook and Instagram advertising campaigns. The episode also covers creative formatting for different placements and why allowing Meta to optimise across multiple placements can help get your ads in front of better prospects.

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How I’m Using Flexible Creative to Keep Meta Ads Performing01 sept. 202600:10:27

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

In this episode, Nick shares a new approach he has been testing in his Facebook ad campaigns over the past two months. He breaks down how he is combining  different creative concepts with multiple variations to give Meta more creative diversity to work with. Using real campaign results, Nick explains why not every individual ad needs to be a winner, how different creatives can play different roles throughout the customer journey and why advertisers should focus on the overall performance of the campaign rather than judging every ad in isolation. If you’re looking to improve your Meta ads without constantly reinventing your entire creative strategy, this episode offers a practical way to think about creative testing and scaling.

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How To Find The Trust Level of Your Meta Ad Account24 août 202600:07:23

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

In this episode of Let’s Run Facebook Ads, Nick  explores a useful way to check the trust level of your Meta ad account using a handy Chrome extension. He explains how Facebook’s different trust tiers can affect spending limits, ad reviews and the way your ads are processed, as well as why maintaining a strong account history and following Meta’s advertising policies can help you progress towards a higher trust level. Nick also shares what he discovered when checking his own and client accounts and why understanding your account’s trust level could be valuable when scaling Facebook Ads and avoiding unnecessary restrictions.

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Testing My Leads to Prove This System WORKS17 août 202600:09:48

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

In this episode, Nick shares the results of a real-world Facebook Ads experiment comparing landing pages and Meta lead forms. He breaks down how adding qualifying questions and conditional logic dramatically reduced the number of unqualified leads while increasing the quality of booked calls. Nick explains why paying more for a lead can actually be more profitable, how to identify whether your leads are worth pursuing, and why advertisers should focus on lead quality rather than simply chasing a low cost per lead.

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How to Optimise Meta Ads for Qualified Leads, Not Just Leads10 août 202600:09:03

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

In this episode, Nick explains how to improve the quality of your Meta lead generation by moving beyond simply optimising for lead volume. He walks through Meta’s new qualified leads optimisation, showing how to use Lead Center to track prospects through your sales funnel, configure Events Manager and feed conversion data back into Meta so the algorithm finds higher-quality leads. The episode also covers best practices for setting up optimisation stages, why CRM and Conversions API integration matter and how these changes can help advertisers generate leads that are far more likely to convert into customers.

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Is Dynamic Creative Back? Try THIS in Meta Ads Manager03 août 202600:07:03

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

YouTube video on this topic: https://youtu.be/Sdk3osR0WBk

In this episode, Nick explores what could be one of the most useful Meta Ads updates for smaller advertisers. Looking back at the evolution from Dynamic Creative to Flexible Creative, he explains why these features were so valuable for testing multiple headlines, primary texts and creatives on limited budgets and why their disappearance frustrated so many advertisers. Nick then reveals a new way to achieve similar results using Meta's latest ad creation workflow, showing how you can finally see which images and videos are driving performance through ad breakdowns. If you're running Facebook ads on a smaller budget and want a smarter way to test creatives without creating dozens of separate ads, this episode walks you through a simple strategy that could make your campaigns far more efficient.

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Improve Your Meta Ads Lead Quality With This Hidden Feature27 juil. 202600:08:51

Check out the YouTube video for this episode: https://youtu.be/dN0CgVuCYlI

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

In this episode, Nick shares a simple but often-overlooked Meta Ads feature that can dramatically improve the quality of your leads. He explains how feeding lead quality signals back to Meta helps the platform optimise for qualified and converted leads instead of just generating more form submissions. Whether you're using Instant Forms, GoHighLevel or another CRM, Nick breaks down why this feedback loop matters, how to set it up and why it's becoming one of the most effective ways to improve Facebook ad performance and generate better results from your campaigns.

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Why Your Facebook Ad Copy Matters Now More Than Ever20 juil. 202600:10:29

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

In this episode, Nick explores why Facebook ad copy may be more important than ever in the age of AI-driven Meta advertising. He breaks down a growing theory that Meta is using the words, messaging, hooks and context within your ads to better understand who should see them, even without traditional keyword targeting. Using real-world examples from advertisers like Alex Hormozi, Nick discusses how small changes in copy can attract completely different audiences, influence the signals sent back to Meta and ultimately impact campaign performance. If you're running Facebook or Instagram ads, this episode will change the way you think about ad copy, audience matching, and creative strategy in 2026.

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Health Category Killing Your Meta Ads? Try This Fix13 juil. 202600:10:25

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

Check out my YouTube video on this topic: https://youtu.be/lW9GyPbbnrk

In this episode, Nick Boddington tackles one of the biggest challenges facing Meta advertisers in the health sector: the Health Category restrictions that can block conversion data from being reported back to Ads Manager. Nick breaks down what the Health Category is, why Meta introduced these limitations and how they can severely impact campaign optimisation, lead generation and performance tracking. He also shares a practical solution that has helped multiple accounts restore conversion reporting using Hyros, explaining how advertisers can work around the issue and improve campaign performance. If you're running Facebook or Instagram ads for health, wellness, functional medicine, chiropractic  or related businesses, this episode offers valuable insights into overcoming one of Meta's most frustrating advertising challenges.

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What to Check When Meta Ads Aren’t Converting06 juil. 202600:14:08

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

In this episode, Nick Boddington breaks down the key areas to investigate when your Facebook ads aren't delivering the results you expected. From low click-through rates and weak ad creatives to landing page issues, conversion bottlenecks, tracking problems, and offer positioning, Nick walks through a practical troubleshooting framework to help advertisers identify where performance is falling apart. Whether you're struggling to generate clicks, leads, or sales, this episode provides a step-by-step approach to diagnosing campaign issues and making informed improvements that can turn underperforming ads into profitable ones.

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The NEW Way to Scale Your Facebook Ads29 juin 202600:11:26

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

In this episode, Nick explores a new approach to scaling Facebook ads for businesses that are spending £100/$100 or more per day on Meta. He explains why the traditional campaign structure that works for smaller advertisers can become limiting as budgets increase and breaks down how to use campaign budget optimisation (CBO), creative diversification, and account structure to give Meta’s algorithm more opportunities to find and scale winning ads. Along the way, he discusses common frustrations advertisers face when budget is concentrated on only a handful of ads, why this happens and how a more advanced setup can improve performance, efficiency, and scalability. Whether you're looking to move beyond the basics or take a profitable Facebook ad account to the next level, this episode provides practical insights into how modern Meta advertising campaigns should be structured for growth.


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I Studied Alex Hormozi's Ads. Here's What I Found.22 juin 202600:10:20

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

In this episode, Nick breaks down what Facebook advertisers can learn from the marketing approach of entrepreneur and content powerhouse Alex Hormozi. Using real-world examples from a client discussion and an analysis of Hormozi’s Meta ad campaigns, Nick explores how Facebook’s algorithm has evolved to deliver highly personalised messaging to different audience segments while using largely the same creative assets. He explains why understanding your ideal customer profile, crafting stronger hooks and focusing on messaging can often be more important than endlessly producing new creatives. The episode highlights the power of Meta’s advertising engine, how businesses can leverage creative variations at scale and why small changes to ad messaging can have a major impact on performance and growth.

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The Meta Feature Everyone Has Been Asking For15 juin 202600:11:34

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

In this episode, Nick explores a new Meta Ads Manager feature designed to solve one of the most common frustrations advertisers face: when Meta spends the majority of a campaign budget on a single ad while ignoring the rest. He explains why this happens, why it’s especially common in lower-budget accounts and how the new “Push Delivery to This Ad” feature allows advertisers to allocate a percentage of their budget to specific creatives for testing purposes. Nick breaks down how the feature works, when it should and shouldn’t be used, how to structure creative tests effectively and what advertisers can learn from the results to make better optimisation decisions. 

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Meta's NEW (But Annoying) Creative Upload Feature08 juin 202600:13:36

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

Meta is rolling out a significant change to how creative assets are uploaded and managed within Facebook Ads Manager, and in this episode Nick Boddington breaks down what advertisers need to know. He explores the shift towards a more dynamic, flexible creative setup, how it affects the way images and videos are uploaded across placements and the challenges it creates for testing and identifying winning creatives. Nick also shares practical advice on creative formatting, why designing assets in a 9:16 vertical format is becoming increasingly important and how advertisers can avoid common mistakes caused by Meta’s automatic creative enhancements and related media features.

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The Biggest Facebook Ads Mistake in 202601 juin 202600:11:16

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

In this episode, Nick discuss what may be the biggest Facebook Ads mistake advertisers are making in 2026: trying to control too much. 

As Meta's AI and machine learning systems continue to evolve, (particularly following the rollout of Andromeda) many advertisers are still obsessing over audience targeting, placements, budget allocation and constant account tweaks that can actually hinder performance. We explore why giving Meta more freedom often leads to better results, how the platform now makes optimisation decisions faster and more effectively than humans can, and where advertisers should really be focusing their attention instead. If you're running Facebook or Instagram ads and looking to improve performance, scale campaigns and work with the algorithm rather than against it, this episode will help you rethink your approach.

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Meta’s New Ad Testing Feature Revealed25 mai 202600:10:29

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

In this  episode of Let’s Run Facebook Ads, Nick  breaks down Meta’s new creative testing feature and explains how Facebook advertisers can finally force spend behind fresh ad creatives without disrupting winning campaigns. Nick dives into one of the biggest frustrations in Facebook advertising: when Meta’s algorithm quickly picks one or two winning ads and refuses to spend budget on the rest of your creatives.

You’ll learn how to use Meta’s new “test creative” option inside Ads Manager, how to duplicate and test Facebook ads effectively, how to allocate testing budgets and how to structure ad creative experiments for better campaign optimisation and scaling. Nick also shares practical insights into how Meta’s AI-driven algorithm evaluates ad performance, why some ads never get delivery, and how ecommerce brands, lead generation businesses, and media buyers can improve Facebook ad results through smarter creative testing.

If you’re running Meta ads, struggling with ad spend allocation, testing new creatives, improving ROAS, scaling winning campaigns, or getting better performance from your Facebook advertising strategy, this episode gives you a practical walkthrough of how to work with the algorithm instead of fighting against it.

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The 'Old' Meta Ads Strategy vs What ACTUALLY Works Now18 mai 202600:16:45

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

In this episode, we break down the difference between old-school Facebook advertising strategies and the way Meta ads actually work in 2026. A lot of advertisers are still trying to control every part of their ad account with heavy targeting, endless tweaks, and complicated setups, but the platform has changed dramatically. We discuss why traditional Facebook Ads tactics are becoming less effective, how Meta’s algorithm and AI-driven optimisation now play a much bigger role, and what modern advertisers need to focus on instead.

The conversation also covers common mistakes businesses make when scaling Meta ads, why many advertisers panic when performance fluctuates, and how to properly interpret Facebook Ads metrics like CTR, CPC, ROAS, CPA, and conversion data. We explore the shift away from manual media buying and towards simpler, more stable advertising strategies that allow Meta to optimise more effectively.

If you run e-commerce ads, lead generation campaigns or paid social advertising for clients, this episode will help you better understand how Facebook advertising is evolving and what you need to change to stay profitable with Meta ads moving forward.

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Use THIS to Convert More of YOUR Facebook Leads12 mai 202600:25:42

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

Check out CloseBot here: https://app.closebot.com/a?fpr=nick77

In this episode, we dive into the real reason most Facebook ads fail after the lead comes in and why generating leads is only half the battle. We break down the systems, follow-up strategies, CRM automations, and AI tools that are helping businesses turn cold Facebook leads into actual sales, while exposing the biggest mistakes advertisers make when running Facebook lead generation campaigns. Whether you’re a business owner, agency, or media buyer looking to improve lead quality, increase conversions, and get more ROI from your Facebook ads, this episode is packed with practical insights on Facebook advertising, lead nurturing, automation and scaling profitable campaigns.

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Service Business Using Ads for Leads? This Episode Is For You04 mai 202600:27:15

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

In this episode, we break down what’s really going wrong when Facebook ads fail to generate leads and, more importantly, how to fix it. We dive into the key factors that influence both the quantity and quality of leads, from your offer and messaging to your creatives and funnel setup, and explain why chasing cheap leads often leads to poor results. Using real examples, we explore the common mistakes advertisers make when they’re spending money but seeing little to no return, and share practical insights on how to diagnose issues, improve lead quality, and build a system that consistently generates leads that actually convert. 

Whether you’re struggling to get any leads at all or just tired of leads that go nowhere, this episode gives you a clearer, more strategic approach to making your Facebook ads work.

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This is How To Create Winning Facebook Ads in 202627 avr. 202600:13:08

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

In this video, we break down how to actually create winning Facebook ads in 2026 by shifting your focus away from outdated targeting tactics and towards what really drives performance today: your creative. We explore why the idea that “targeting is dead” is becoming more relevant as platforms like Meta continue to automate delivery, and how your ad creative has become the primary lever for grabbing attention, qualifying your audience and driving conversions. You’ll learn why relying on interests and detailed targeting is no longer enough, how strong creative effectively does the targeting for you, and what separates ads that get ignored from those that consistently perform. By understanding how to align your messaging, hooks, and visuals with real user intent, this video shows you how to stop fighting the algorithm and start building ads that resonate, convert, and scale.

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How to Get More High Quality Leads from Facebook Ads20 avr. 202600:07:45

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

In this video, we break down why your Facebook ads might be generating cheap leads that never convert - and more importantly, how to fix it. We walk through 3 simple but highly effective changes you can make to instantly improve lead quality, focusing on removing low-intent placements like Audience Network and Messenger, where clicks often come from accidental taps or distracted users with no real interest. You’ll learn why these placements lead to poor engagement, no-shows, and wasted follow-up efforts, as well as how multi-advertiser ads can hurt performance by encouraging comparison-based clicks rather than genuine intent. By refining where your ads appear and prioritising high-intent environments, this video shows you how to trade low-cost, low-quality leads for more valuable prospects who are far more likely to engage, respond, and ultimately become paying clients.

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When To Increase Your Facebook Ad Budget (Beginner's Guide)13 avr. 202600:12:19

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

In this video, we break down one of the most common questions in Facebook ads: when and how to scale your ad budget. Using a real example, we walk through performance metrics like CTR, conversion rate, and cost per lead to understand what “good” results actually look like, and why early success can drop after Meta finds your initial audience. You’ll learn how the Facebook ads learning phase works, when your results are stable enough to increase spend, and the safest way to scale (without killing performance). We also cover key mistakes advertisers make—like increasing budgets too quickly, ignoring creative fatigue, and not giving campaigns enough time to gather data—so you can grow your Meta ads account more confidently and profitably.

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What Beginners Should Expect When Running Facebook Ads30 mars 202600:16:53

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about

If you’re new to Facebook Ads and wondering what to expect when you first start running campaigns, this episode breaks down the reality of getting results in today’s Meta Ads environment. Nick explains how the Facebook ads learning phase works, why early performance can feel inconsistent, and what beginners often misunderstand about budgets, targeting, and optimisation. He walks through how Meta’s algorithm uses data to find the right audience, why patience and proper campaign structure are key, and how to avoid common beginner mistakes that lead to wasted ad spend.

You’ll learn what realistic expectations look like when launching your first campaigns, how to approach testing creatives and audiences, and why simplifying your account structure can improve performance. Whether you’re running lead generation or e-commerce Facebook ads, this episode will help you build a solid foundation, make smarter decisions with your Meta ads budget, and set yourself up for long-term success.

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Why £5/Day Facebook Ads Don’t Work23 mars 202600:11:03

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about

If you’re running Facebook Ads and unsure how much budget you actually need to see results, this episode breaks down the reality of ad spend in today’s Meta Ads environment. Nick explains why budget size directly impacts performance, how underfunded campaigns can struggle to exit the learning phase, and what this means for advertisers working with limited daily spend. He explores how Meta’s algorithm uses data to optimise delivery, why spreading budget too thin across campaigns can hurt results, and how to approach scaling in a more stable, efficient way.

You’ll learn how to align your Facebook ads budget with your funnel and objectives, why consolidation often outperforms over-segmentation, and how to make smarter decisions that improve performance without wasting spend. If you’re managing a small to mid-sized Meta advertising account, this episode will help you set realistic expectations and build a more effective, scalable ad strategy.

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How Much Should You Spend On Facebook Ads?16 mars 202600:07:12

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about

How much should you really be spending on Meta (Facebook) ads? In this episode, we break down why there’s no universal daily budget - and how to calculate the right number based on your goals, expected cost per result, and campaign structure. Instead of copying someone else’s setup or guessing based on screenshots, you’ll learn how to reverse-engineer your budget using realistic CPA expectations and the data the algorithm actually needs to perform. We also cover why most advertisers aren’t under-spending — they’re over-complicating. Fragmented campaigns, too many ad sets, and mismatched creative volume can dilute even healthy budgets and create unstable performance. 

If your ads feel inconsistent or stuck in learning, this episode will help you simplify, consolidate, and make smarter budget decisions without spending money you don’t have.

Video topics: how much should I spend on Facebook ads, how to set Facebook ads budget, Meta ads budget strategy 2026, minimum budget for Facebook ads to work , why my Facebook ads aren’t spending properly, Facebook ads stuck in learning phase budget, how much budget do I need for Meta ads, Facebook ads budget for small business, scaling Facebook ads budget correctly, why small Facebook ads budgets fail, how to calculate CPA for Facebook ads, Facebook ads budget vs performance

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Facebook Ads Suddenly Stopped Working? Here's Why09 mars 202600:07:39

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about

Why do Meta ad campaigns often start strong, only to see performance drop after two or three weeks? In this episode, we break down what’s really happening and (spoiler alert) it’s usually not ad fatigue, and it’s rarely that your campaign “stopped working.” We explore why this transition phase catches so many advertisers off guard, how to diagnose whether warm audiences were carrying your results, and what role creative strength plays as you scale. You’ll learn how to stabilise performance beyond the initial boost, structure campaigns for colder traffic, and introduce creative diversity intentionally - so your ads don’t just launch well, but continue working long term.

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Why Retargeting Doesn’t Work For Small Ad Budgets02 mars 202600:07:47

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about

If you’re running Facebook Ads on £30-£100 per day, retargeting might be hurting your performance more than helping it.

In this episode, we explain why traditional retargeting campaigns often fail on small budgets in today’s Meta Ads environment. What used to be a best practice can now fragment data, create unstable delivery, and inflate costs when your audience and spend are too limited. You’ll learn why Meta’s algorithm already finds warm buyers inside broad campaigns, how retargeting can distort attribution, and why consolidation and stronger creative often outperform splitting campaigns. 

If you’re managing a low to mid-size ad account, this episode will help you simplify your structure and focus on what actually drives incremental revenue.

Topics: why my retargeting ads aren’t converting, facebook retargeting not working, meta ads retargeting strategy, should I run retargeting on small budget, does retargeting work with low ad spend, facebook ads small budget strategy, how to run facebook ads without retargeting, broad targeting vs retargeting facebook ads, is retargeting still worth it 2026

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How to Fix Facebook Ads That Get Leads but No Sales23 févr. 202600:06:49

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about?ref=3c0420d212184d0999bce0fc4a3a6a06
Book a 30-minute Ads Review call 👉 https://www.theadsclinic.com/adsreviewcalendar

In this episode, we break down why Facebook ads often generate plenty of leads but fail to produce revenue - especially when you’re selling a  subscription or service product.

You’ll learn how Meta’s algorithm actually behaves when you optimise for lead volume, why hiding your price attracts the wrong people, and how “cheap leads” can quietly destroy conversion rates. We’ll also cover when to include pricing in your ads or lead forms, how controlled friction improves lead quality, and the critical difference between optimising for volume versus intent.

#facebookads #smallbusinessmarketing #metaads  #andromeda

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When to Cut or Scale Facebook Ads (Stop Making This Mistake)16 févr. 202600:06:34

Join my FREE Facebook Ads Skool Community 👉  https://www.skool.com/theadsclinic/about

If you’re running Facebook Ads and sales suddenly dip even though your CTR is strong, CPC is low, and add-to-carts are coming in this episode explains what’s actually happening and how to respond without panicking. We break down why short gaps in sales occur at lower volume, how to avoid misreading Facebook Ads data, and why cutting or scaling ads too quickly often does more harm than good.

You’ll learn when to cut Facebook Ads based on spend instead of time, how to use break-even CPA to make calm decisions, and why good front-end metrics don’t always mean an ad is ready to scale. If you want to protect ROAS, avoid emotional changes in Ads Manager, and scale Facebook Ads the right way, this episode will help you read your data with confidence.

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Low Landing Page Views on Facebook Ads? Here’s What’s Actually Happening09 févr. 202600:05:13

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about

If you’re running Facebook Ads and your landing page views don’t match your link clicks, this episode explains why and when it actually matters. We break down what Facebook Ads metrics like Clicks (All), Link Clicks, and Landing Page Views really mean, and why landing page views are almost always lower than clicks.

You’ll learn the most common causes of low landing page views, including slow page speed, mobile experience issues, iOS tracking limitations, and accidental clicks from Reels and Stories. We also explain when low landing page views are a real performance issue, when they’re just a reporting gap, and which Facebook Ads metrics actually matter for sales, like cost per purchase, conversion rates, and ROAS.


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What Meta Means by 'Creative Diversity' (And What They Don’t Tell You)02 févr. 202600:07:47

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about

Since Meta rolled out Andromeda, creative diversification has become the loudest advice in Facebook ads - and one of the most misunderstood.

In this episode, we break down what creative diversity actually means after Andromeda, why most advertisers are wasting time building too many ads, and how Meta really decides what to spend money on. You’ll learn a practical framework called stacking creative diversity to ensure you're testing ads that lets you work with the algorithm without burning budget, time, or sanity. Instead of launching 20 ads at once and hoping for the best, this episode walks through how to test intentionally, learn from real data, and build creative only when it’s actually needed.

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Facebook Ads Structure Explained (Stop Overcomplicating It)26 janv. 202600:05:27

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about

Confused about Facebook Ads structure? In this video, I break down Campaigns vs Ad Sets vs Ads and explain how Meta actually wants you to structure your account (without overcomplicating things).

You’ll learn what to test at each level, why most advertisers are fighting the algorithm, and where real performance gains come from. I explain why campaigns should focus only on objectives, how ad sets are about audiences (not ideas), and why creative testing belongs at the ad level, including hooks, USPs, messaging, formats, and CTAs.

If you’re running Facebook Ads and struggling with bloated accounts, poor performance, or confusing setups, this video will help you simplify your structure, feed the algorithm better inputs, and scale more efficiently.

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Why January Is the BEST Month for Running Facebook Ads12 janv. 202600:09:41

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about

January is one of the most overlooked (and most profitable) times to run Facebook ads. In this episode, Nick breaks down why Facebook ad costs drop after Q4, how advertiser competition changes in January, and why this creates the perfect opportunity to scale, test, and reset performance. You’ll learn how lower CPMs, reduced creative fatigue, and improved algorithm learning can lead to better leads and purchases, plus how to build momentum before Facebook ads get more expensive later in the year. If you’re running (or thinking about running) Facebook ads in January or Q1, this episode explains exactly why now is the time to act.

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Bad Facebook Ad Results? You’re Fixing the WRONG Thing22 déc. 202500:07:15

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about

Instead of chasing new campaign settings, we break down where results are actually won or lost in modern Meta advertising. Drawing from hundreds of real ad accounts, Nick outlines why the 'what', 'why' and 'how' are the key to improving your ads, diagnose performance drops, refocus your strategy, and stop overcomplicating Ads Manager. If you’re running Meta ads and feel stuck, frustrated, or tempted to change everything - start here.

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Why Meta Spends on Only ONE Ad AND What to Do About It15 déc. 202500:07:11

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about

In this episode, Nick Boddington breaks down one of the most frustrating experiences in Meta advertising: when the platform spends all your budget on a single ad and ignores the rest. Nick explains how Meta’s delivery algorithm actually works, why ads don’t receive equal spending, and, most importantly, what you should about it. Also, Nick outlines what you can to do to structure your campaigns so ALL your ads get a fair chance and ensure your testing is reliable.

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Struggling with Facebook Ads? Try these 6 Proven Fixes!09 déc. 202500:06:35

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about

In this episode, Nick breaks down exactly why your Meta ads stop delivering - and the proven steps to fix them fast. 

You’ll learn how to simplify your campaign structure, why broad targeting is outperforming niche setups, how to build high-converting ad creatives that speak to real customer pain points, and how to diversify for Andromeda’s new creative requirements. We also cover offers that convert, landing page optimisations, and crucial attribution fixes like pixel events and the Conversions API.

If you want to stop overcomplicating your Meta advertising and finally get consistent, scalable results, this episode shows you exactly what to do next.

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How to Hit $375k/Month Using Only Facebook Ads01 déc. 202500:41:10

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about

In this episode, Nick sits down in-person with client and friend Cole from Med Matrix to unpack the incredible journey of growing his functional medicine clinic by over 800% in just 12 months. Cole shares how he went from struggling to keep the business alive: navigating debt, failed partnerships, and learning the ropes at just 18 to discovering the power of paid advertising. Together, they break down the exact Facebook ad strategies, messaging shifts, hook testing, and offer creation that transformed his clinic’s lead flow and revenue. They also dive into the importance of understanding problem-aware audiences, crafting irresistible offers, building high-converting landing pages, and adding the right friction to qualify leads.

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Why The Andromeda Update is GREAT for Small Budget Advertisers24 nov. 202500:07:29

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about

In this episode, Nick Boddington uncovers the biggest mistake small advertisers make on Meta: budgeting. Learn why your ads aren’t under-performing because of your copy or creative, but because your budget isn’t giving Meta enough data to learn. Nick breaks down how the Andromeda structure helps smaller advertisers simplify campaigns, consolidate spend, and let Meta’s AI optimise faster. Discover how to test smarter, structure your Facebook ads for consistent results, and scale profitably, even on a limited budget.

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Stop Blaming Meta: The Real Reason YOUR Facebook Ads Don’t Convert17 nov. 202500:11:38

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about

In this episode of Let’s Run Facebook Ads, Nick Boddington dives into the real reason your Facebook ads aren’t performing—and spoiler alert, it’s not Meta.

Nick breaks down the rise of Meta’s Andromeda update, why advertisers are scrambling to make drastic changes, and how to stop blaming the algorithm for poor results. You’ll learn why creative strategy still drives performance, how to build concepts that speak to your ideal customer, and what separates winning Facebook advertisers from those stuck making excuses.

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I Found the BEST Way to Advertise on Facebook with £50+ a day10 nov. 202500:14:02

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about

In this episode, Nick Boddington breaks down how Meta’s Andromeda update is changing the game for Facebook advertisers. Learn how to structure your testing and control campaigns, master creative diversification with UGC, testimonials, and benefit-led ads, and adapt your strategy for Advantage+ performance. Discover how to test smarter, scale faster, and future-proof your Meta advertising results.

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The NEW Way To Run Facebook Ads On Low Budgets (Post-Andromeda Update)03 nov. 202500:15:30

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/
Book a 30-minute Ads Review call 👉 https://www.theadsclinic.com/adsreviewcalendar

In this episode, Nick and Olivia break down how small to medium-sized businesses can run effective ad campaigns on limited budgets. They tackle one of the biggest challenges business owners face today - making sense of Facebook’s ever-changing landscape (including updates like “Andromeda”) and show you exactly how to:

✅ Build a winning ad strategy with £10–£20 per day
✅ Structure campaigns for best performance (even without big testing budgets)
✅ Use UGC, testimonials, demos, and offers effectively
✅ Test creative concepts the smart way - without wasting ad spend
✅ Transition from static ads to video and scale what’s working

You’ll also learn why creativity beats perfection, how to make ads that convert without expensive production, and why small brands can still compete (and win) in 2025’s ad landscape.

#MetaAndromeda #FacebookAds #SmallBusinessMarketing #MetaAdsUpdate #AndromedaUpdate2025

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Urgent: Explaining Facebook Andromeda for Small Businesses (Full Guide!)27 oct. 202500:24:59

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/
Book a 30-minute Ads Review call 👉 https://www.theadsclinic.com/adsreviewcalendar

If you’re a small business owner running Facebook or Instagram ads, this video is for you. The Meta Andromeda Update has left many advertisers (especially small and medium-sized businesses) feeling confused about what’s changed, how to adapt, and whether their current strategies still work.

In this full guide, Nick Boddington and Olivia Tutt break down exactly what Andromeda means for your ad accounts, budgets, and creative testing. No jargon, no panic - just clear, proven steps you can use right now to keep your ads performing profitably under Meta’s new AI-driven system.

We cover:
✅ What Meta Andromeda actually is (in plain English)
✅ How AI and Advantage+ campaigns are changing ad performance
✅ The best account structure for small and medium-sized businesses
✅ How to test creatives and concepts efficiently, even on small budgets
✅ Why you don’t need to panic or rebuild everything overnight
✅ Practical examples of how to scale from £20/day budgets

By the end of this video, you’ll know exactly how to structure your campaigns and move confidently into the new Meta era without wasting ad spend.

#MetaAndromeda #FacebookAds #SmallBusinessMarketing #MetaAdsUpdate #AndromedaUpdate2025

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Meta Just Changed the Game - Are You Ready?20 oct. 202500:09:02

👉 Join the Ads Clinic community to access live trainings, expert ad reviews, and pro-level insights at https://www.skool.com/theadsclinic

In this episode of Let’s Run Facebook Ads, host Nick Boddington breaks down the latest updates from Meta’s Andromeda rollout and what it means for your Facebook and Instagram ad campaigns.

Nick dives into:

  • 🚀 How Meta’s Andromeda is reshaping the way advertisers structure campaigns inside Ads Manager
  • 🧩 The importance of creative diversification and his new “Olympic Rings Framework” for building high-performing ad creatives
  • 🧠 Why testing angles—not just iterations—is key to finding long-term winning ads
  • 📈 Navigating the Meta Ads algorithm changes, seasonal ad performance trends, and how to capitalise on the Q4 buying cycle
  • 🔍 How to simplify your campaign structure and focus on what’s actually working in your Meta advertising strategy

Nick also shares insights from live client campaigns and offers a sneak peek into his upcoming live Ads Clinic session, where he’ll go deeper into structuring campaigns for consistent growth and scalability.

If you’re ready to adapt to Meta’s latest updates and get your Facebook ads performing like never before, this episode is a must-listen.

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Stop scrolling — Facebook Ads changed AGAIN!13 oct. 202500:10:40

In this episode, we dive into Meta’s latest advertising evolution: Andromeda, the new machine learning system powering Advantage+ automation. Nick breaks down what Andromeda actually means for advertisers, how it changes campaign structure and ad testing, and why old-school Facebook ad strategies from 2020 no longer cut it. You’ll learn how to adapt without overhauling your entire setup, what to keep doing right now, and what to watch for as Meta’s algorithm continues to evolve.

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Why Creative Diversification Is Key to Facebook Ad Success in 202509 oct. 202500:13:20

In this episode of Let’s Run Facebook Ads with Nick Boddington, we explore the concept of creative diversification - why testing multiple ad creatives is now essential for discovering your best-performing audiences and improving campaign results. He explains how ad strategies have changed, how this new approach fits into modern ad strategies, shares insights from The Ads Clinic community, and offers practical tips on structuring creative tests, refining audience targeting, and scaling campaigns more effectively.

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How 200+ Businesses Scaled With My FB Ads Strategy08 sept. 202500:25:08

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/
Book a 30-minute Ads Review call 👉 https://www.theadsclinic.com/adsreviewcalendar

Meta ads have changed—are you keeping up? In this episode, we dive into the 2025 Meta Ads Playbook and explore how the game has shifted from audience hacks and micro-targeting to AI-driven automation and Advantage+ campaigns. Nick shares the exact ad strategies he’s used to scale over 200 businesses profitably, breaking down what’s working now (and what’s dead) in Facebook and Instagram advertising. If you’re still running ads like it’s 2020, you’re leaving money on the table. Tune in to discover how to adapt your Facebook & Instagram ads strategy for 2025 and beyond.

#metaads #facebookads #socialmediamarketing #facebookadsmanager

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How His First $20 Facebook Ad Turned Into 3 Clients in 24hrs01 sept. 202500:08:11

🚀 In this episode, I breaks down how Harry went from starting his first joinery business to generating 4 qualified leads and 3 bookings in just 24 hours with a simple Facebook Ads (Meta Ads) campaign - all on a $20 budget. 

I share how to craft attention-grabbing video ad hooks that convert, the importance of broad targeting and letting Meta’s algorithm work, ad setup for lead generation campaigns, why lazy marketing no longer works and how to stand out with the right creative. Whether you’re a small business owner or a marketer looking to improve your Meta Ads strategy, this episode gives you a real-world case study and actionable tips to launch high-performing Facebook Ads that bring in leads without overcomplicating things.

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