Let's Make This More Interesting – Details, episodes & analysis

In this bonus episode Adam summarises the key themes and learnings across all the guests from the first season, to make it useful and usable for you.

He breaks his conclusions into five sections: 

1. The Cost of Dull and the Value of Interesting 

2. The Four Kinds of Dull

3. Finding the right way to be interesting for you

4. Common themes and key ideas across all the guests

5. How to use it

Read the full transcript of the episode at The Challenger Project.

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Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/

Follow eatbigfish on Linkedin and Instagram

With thanks to our editor Ruth and producer Ross.

Hosted on Acast. See acast.com/privacy for more information.

Named ‘one of the most 10 influential Brits in Hollywood’ by The Sunday Times, Nick Reed has been a successful Hollywood agent, won an Oscar for a documentary called ‘The Lady in Number 6’, and co-founded the most successful viral content company in the US.

In this episode, Nick discusses with Adam what makes something not just more interesting, but interesting enough to share – along with what it’s like to celebrate winning an Oscar with Bill Murray, how to get cast in a Steven Spielberg film, and how to get a Hollywood studio to buy a writer that nobody wants to buy. And at the heart of Nick’s philosophy is what he calls ‘giving up the gold’: giving value to the other person early, without expecting anything in return. A longer episode that ends this first season, we hope you enjoy it.

Nick's company - Shareability: https://www.shareability.com/

Follow Nick on Linkedin: https://www.linkedin.com/in/nick-reed-79269731/

Watch Nick's Oscar winning film, The Lady in No. 6, here: http://nickreedent.com/

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Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/

Follow eatbigfish on Linkedin and Instagram

With thanks to our editor Ruth and producer Ross.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Adam talks to national radio presenter Ross Buchanan (Absolute Radio, Radio X) about what it takes to be interesting for four hours with an audience you never actually see. How much is it about being more interesting in what you say and do, and how much is it about what you share of yourself? And why shouldn’t you talk about biscuits?

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Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/

Follow eatbigfish on Linkedin and Instagram

See what’s coming up on the podcast at The Challenger Project

With thanks to our editor Ruth and producer Ross.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Adam speaks to reality TV producer Maz Farrelly. Maz has made some of the biggest shows on 3 continents, including Britain’s Got Talent, Dancing with the Stars, Big Brother and Celebrity Apprentice – interviewing 12,000 hopefuls along the way. She now works with businesses to help them make themselves more interesting. 

Maz shares her learnings on what it takes to really engage an audience, the three secrets of great content, and how to be interesting enough to get cast in one of her shows. Along the way, we discuss:

• Why, if you’re ambitious, you have to see everything as a ‘production’
• How your dog produces you to get what it wants
• What ‘white noise’ is, and why it matters
• How to interview well enough to get into the Big Brother house 
• Why many of us have become lazy producers, particularly in big companies
• When ‘fine’ isn’t good enough if you want to be the Number 1 Show
• Asking the questions to discover the interesting story in everyone (and how to make a dull person interesting for a TV audience)
• Why you can only last for a week before you ‘leak’
• The power of subverting expectations as a producer
• The recipe for great content on television (and how to play Susan Boyle Bingo)
• The importance of really ‘scratching’ to get to what’s interesting
• Three bits of advice on how to be a great producer and be more interesting
• How to apply this to our business and personal life

Maz is as fascinating as she is funny. We hope you enjoy this wonderfully stimulating conversation with someone who makes everything she does a little more interesting. 

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Find out about Maz's work here: https://www.mazspeaks.com/ 

Follow Maz on Linkedin: https://www.linkedin.com/in/maz-speaks/

Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/

Follow eatbigfish on Linkedin and Instagram

See what’s coming up on the podcast at The Challenger Project

With thanks to our editor Ruth and producer Ross.

Hosted on Acast. See acast.com/privacy for more information.

In this opening episode, Adam discusses a new analysis that reveals the real financial cost to a business of being dull with Marketing Effectiveness expert Peter Field. Exactly how much more expensive is it to run dull communications than engaging ones? And what can we learn from people who can’t afford to bore their audiences? 

Adam and Peter's conversation explores: 

• Why we should be much more intolerant of dull external and internal communication than we are
• A simple test: ‘The six slide rule’
• How we can make dull itself more interesting to those we need to change - by putting a concrete cost on it
• Peter’s new analysis, and what it reveals
• So why is it that so many well-intentioned, smart people are choosing to be dull?
• A look ahead to the future guests on the podcast: people whose job it is to make dull subjects interesting, and the two kinds of things we’ll learn from them
• 3 things you can do tomorrow

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Download Peter's slides on The Cost of Dull here: https://thechallengerproject.com/blog/the-cost-of-dull-with-peter-field

Follow Peter's work here: https://www.linkedin.com/in/peter-field-20110120/

Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/

Follow eatbigfish on Linkedin and Instagram

See what’s coming up on the podcast at The Challenger Project

With thanks to our editor Ruth and producer Ross.

Hosted on Acast. See acast.com/privacy for more information.

** EPISODES 1 & 2 - TUESDAY 26TH SEPTEMBER **

Do you have moments in your business or personal life when you simply can’t afford to bore your audience? What can we do to hold their undivided attention when it really matters? To find out, Adam Morgan, founder of eatbigfish, speaks to fascinating people who excel at engaging their audience – be they distracted social scrollers, bored schoolchildren or cynical CEOs – and learns from them how we can all be much more interesting.

See what's coming up at: https://thechallengerproject.com/lets-make-this-more-interesting

Hosted on Acast. See acast.com/privacy for more information.

Powerpoint has become the poster child of Dull – can even this most maligned of mediums really be a tool to be more interesting? Russell Davies not only believes it can, but that it’s the third American art form, along with jazz and hip hop – but only if we think of it and use it in a very different way. It seems such a symbolic flip for the cliché of ‘Death by Powerpoint’, that we’ve given it its own short episode. Here Russell shares his very simple rules for really engaging an audience through Powerpoint.

Russell's book: Do Interesting. Notice. Collect. Share.

https://thedobook.co/products/do-interesting-notice-collect-share

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Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/

Follow eatbigfish on Linkedin and Instagram

See what’s coming up on the podcast at The Challenger Project

With thanks to our editor Ruth and producer Ross.

Hosted on Acast. See acast.com/privacy for more information.

One of the most stimulating speakers in brands and communications, Russell has been thinking about what it means to be interesting for over 20 years. In his new book Do Interesting – Notice. Collect. Share. Russell has codified the practice he’s used to make the world more interesting to him, and to make himself better positioned to bring interest to whatever topic he finds himself working on, inside and outside the world of brands. In this episode he shares how we can do it easily, too.

https://thedobook.co/products/do-interesting-notice-collect-share

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Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/

Follow eatbigfish on Linkedin and Instagram

See what’s coming up on the podcast at The Challenger Project

With thanks to our editor Ruth and producer Ross.

Hosted on Acast. See acast.com/privacy for more information.

While storytelling isn’t the automatic answer to every kind of ‘dull’, if we’re going to learn how to tell more interesting stories we should learn from the best. John Yorke founded the BBC Studio Writer’s Academy after a career that included being Head of Channel4 Drama and Controller of BBC Drama Production, working on and producing some of the world’s most widely viewed and critically acclaimed TV drama, from EastEnders to Shameless, Life on Mars and Wolf Hall. In this episode, he shares with Adam his learnings about how we can all tell a story that will really engage our audience.

Read John’s book: Into The Woods: How stories work and why we tell them 

John’s company and training services: https://www.johnyorkestory.com/

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Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/

Follow eatbigfish on Linkedin and Instagram

See what’s coming up on the podcast at The Challenger Project

With thanks to our editor Ruth and producer Ross.

Hosted on Acast. See acast.com/privacy for more information.

The Squiggly Careers podcast has been hugely influential and useful for anyone interested in Career Development community. In this episode I talk to Sarah Ellis and Helen Tupper, the brilliant pair behind the podcast, the two bestselling books that have come out of it – Squiggly Careers and You Coach You – and the company they have founded, Amazing if.

We discuss:

• How, in looking to throw out the old model of the ‘career ladder’, they arrived at that fascinating idea and language of the ‘squiggle’
• How they’ve found a much more engaging way to talk to people about confidence issues, and why it works
• Why dullness in large organisations is often a kind of conformity
• How to be a ‘helpful rebel’ in big companies if you want to help shake up dull practices

Along the way, they talk about a fascinating idea: ‘the long aha’ – that realisation that comes to you sometime after an engaging moment in a meeting, prompting you to question something you are doing, when you realise how pervasive that practice and issue has been in your life. As fascinating and useful as you would expect from the inimitable Sarah and Helen.

Listen to the Squiggly Careers podcast 

Find out more about Amazing If's work

Helen and Sarah's books:

The Squiggly Career

You Coach You 

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Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/

Follow eatbigfish on Linkedin and Instagram

See what’s coming up on the podcast at The Challenger Project

With thanks to our editor Ruth and producer Ross.

Hosted on Acast. See acast.com/privacy for more information.