Explore every episode of the podcast Let 'R Rip Podcast

What happens when a man gets tired of his own bullshit and decides to build a life he no longer wants to escape from? In this episode of Let ‘R Rip, Jake and Mikey sit down with Brad Dunn to talk sobriety, discipline, fitness, personal development, social media, masculinity, and what it really means to stay authentic in a world full of trends, gurus, and fake personas.

Brad breaks down his journey from partying, self-destruction, and barely getting by to building a powerful coaching business, creating a life of purpose, and helping others transform from the inside out. This conversation dives deep into mentorship, momentum, confidence, identity, time management, brand voice, and why authenticity will always outperform trend-chasing.

If you’re tired of watered-down advice, fake motivation, and content built for clicks instead of change, this episode is for you. Subscribe, leave a review, and share this episode with someone who needs to hear it.

In this episode, we cover:

• Brad Dunn’s background and how he built his brand by being fully himself
• Why authenticity matters more than ever in fitness, coaching, and social media
• The role sobriety played in changing his life, mindset, and business
• How discipline, structure, and daily habits create real confidence
• Why mentorship and coaching can completely shift your trajectory
• The truth about ROI, personal development, and investing in growth
• Building a coaching business without selling out or following trends
• Masculinity, confidence, self-respect, and earning your own approval
• Social media strategy, content creation, and why documenting beats performing
• Music, lifestyle, identity, and speaking directly to the people you’re meant to help
• Brad’s take on success, purpose, fulfillment, and building a life that actually means something

This was a raw, honest, no-filter conversation about growth, personal responsibility, fitness, sobriety, business, and becoming the person you were meant to be.

Follow Brad Dunn:

Instagram: @reliant.fitness

TikTok: @reliant.fit

YouTube: Reliant Fitness

Follow Let ‘R Rip for more raw conversations on mindset, business, culture, fitness, creativity, and real life.

Dan Herring went from firefighter to fitness coach and entrepreneur by turning pain into purpose. This episode breaks down sobriety, personal transformation, branding, virality, mental health, and what it really takes to build a business and identity that actually mean something.

What happens when a firefighter hits a breaking point, takes ownership of his life, and builds a brand rooted in discipline, vulnerability, and real transformation?

In this episode we sit down with Dan Herring of IBEX Fitness for a raw conversation on fitness, sobriety, mental health, branding, social media, business growth, authenticity, and becoming the man you were meant to be.

Dan shares how his personal transformation started as a private accountability journal on Instagram and turned into a powerful brand, a coaching business, and multiple ventures in the health space. From gaining weight in the fire service to going viral online, from battling addiction and pride to building trust through tangible products and real connection, Dan breaks down what it actually takes to create a life with purpose.

This episode dives into self-respect, vulnerability, content strategy, identity, personal evolution, fulfillment, and why relatability beats perfection every time. It’s a conversation for anyone trying to build something real, whether in fitness, business, branding, or life.

If you’re tired of fake online personas, surface-level content, and watered-down self-help, this episode is for you. Subscribe and share this episode with someone who needs to hear it.

In this episode, we cover:

• Dan Herring’s journey from firefighter to entrepreneur
• The personal transformation that led to IBEX Fitness
• Why self-accountability became the foundation of his brand
• The role of authenticity, relatability, and vulnerability in business
• Social media growth, virality, and the “rip off and duplicate” strategy
• How to turn attention into trust and trust into paying clients
• Mental health, addiction, pride, and learning to let go
• Why branding matters and how confidence shapes perception
• Building identity through struggle, consistency, and lived experience
• Why relatable content beats polished perfection
• Tattoos, music, counterculture, and personal expression
• The evolution of modern branding, storytelling, and human connection
• Tangible products, packaging, and creating deeper customer loyalty
• Dan’s future goals in fitness, health, peptides, business, and family life

This episode is honest, funny, deep, and packed with real talk on transformation, sobriety, branding, fatherhood, entrepreneurship, and purpose.

Follow Dan Herring:

Instagram: @ibexfitness

Dan Herring, Let R Rip podcast, IBEX Fitness, firefighter to entrepreneur, firefighter fitness, sobriety journey, addiction recovery, mental health, vulnerability, personal transformation, self transformation, fitness coach, online fitness coach, entrepreneur mindset, authenticity, relatability, branding, personal branding, brand identity, social media strategy, Instagram growth, virality, viral reels, content creation, content strategy, rip off and duplicate, trust building, client conversion, coaching business, fitness transformation, self accountability, discipline, confidence, self respect, men’s mental health, purpose, fulfillment, fatherhood, business growth, peptide business, tangible products, customer experience, storytelling, music culture, tattoo culture, counterculture, authenticity in branding, real talk,