The challenges facing business today are more complex and interconnected than ever before. The Leeds School of Business at CU Boulder offers a cutting-edge perspective of trending topics, along with actionable insights, to help you navigate the evolving world of business.
Leeds Business Insights Podcast is a production of Leeds School of Business and is produced by University FM.
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S5E5: Ying Zeng - Ratings, Risk and the Psychology of Choice
Season 5 · Episode 5
Wednesday, August 26, 2026 • Duration 21:19
On this episode of the Leeds Business Insights podcast, host Claire Stewart speaks with Ying Zeng, assistant professor of marketing at the Leeds School of Business, to unpack the hidden biases and mental shortcuts that shape consumer decision-making.
Ying explains why tasks feel most exhausting near completion—because people track percentage completed rather than total effort—and suggests batching chores to experience this "end drain" only once. She breaks down common online review biases, revealing how price and platform norms distort ratings, and offers practical strategies for making smarter purchases.
The conversation also explores AI as an emerging decision shortcut for complex purchases, the hidden appeal of risky products, and why marketers must simplify their messaging for "lazy" consumers. Finally, Ying outlines a framework for distinguishing short-lived fads from lasting market trends.
Leeds Business Insights Podcast is a production of Leeds School of Business and is produced by University FM.
EPISODE QUOTES:
AI as a tool to reduce cognitive burden
10:39: If you're very tired with shopping, you probably want to take shortcuts, and that's just human. One shortcut people take is using branding information, brands. People have brands that they trust, and they don't think about other things like price, like other consumer reviews, like the product specifications. There are other shortcuts people use. For example, simply relying on ratings. That's another shortcut that starts when the reputation system establishes. Now we have another shortcut that we can also customize for our own needs, which is AI. So, if you are someone who cares, who has all these principles when you select a product, AI can be a tool to help you reduce these cognitive burdens.
On simplifying consumer decisions
13:21: Do not overestimate how sophisticated your consumers are. Consumers are lazy. Consumers are not that intelligent. I am lazy. I am stupid. I am a consumer. So, for business and for marketers, the key part for us to design a successful product or to design something that consumers love is to help them simplify their decisions.
AI as the next trend
20:06: Now I think artificial intelligence is probably the next trend because it has all the features of what we call general-purpose technologies. It has this feature of potentially nurturing new industries, potentially nurturing new ideas, and it has this feature of potentially having this feedback loop of reinforcing itself.
S5E4: Dave Allen - Embracing AI and Student-Led Innovation
Wednesday, July 29, 2026 • Duration 19:34
On this episode of the Leeds Business Insights podcast, host Claire Stewart talks with Dave Allen, the CEO of Pure Fishing for Sycamore Partners as well as a Leeds alumnus and Dean’s Advisory Board member.
Dave describes his career path from landing his first job with Unilever to leading turnarounds, emphasizing a strategy of cutting invisible costs, reinvesting in brand building and innovation, strengthening culture, and assessing talent. He cites social media as one seismic consumer-products shift, requiring hyper-local, nimble marketing across platforms.
Dave also says AI in business has turned out more to drive efficiency than replace jobs and encourages businesses and students to “just start.” He details a CU internship partnership that paired business and engineering students to solve marketing and efficiency use cases, including YouTube optimization and AI storyboarding, generating major view gains and $1.9M savings that the organization used to hire full-time AI staff to continue these trends. Dave and Claire also discuss the outdoors industry and what makes it unique.
Leeds Business Insights Podcast is a production of Leeds School of Business and is produced by University FM.
EPISODE QUOTES:
An advice for people intimidated by AI
08:10: [Claire Stewart] Is there any advice that you might give to businesses that are kind of intimidated by AI, and they don't know how it's going to impact things?
08:17: [Dave Allen] Start. Just start. You know what? Some things will work, some things won't work. You'll find your own rhythm. I think where we started, you know, it was really around efficiency. How do we go and save money? And I think where we've evolved is, you know, to be able to push it more towards growth. So how can we leverage it to be able to be, you know, drive faster innovation, better innovation, and drive more sales across more channels. So, our journey has sort of taken us through efficiency and now into growth, but I think the most important part is just get started.
S5E3: Mallory Decker - The Collaboration Penalty: Why All-Women Teams Face Unique Workplace Hurdles
Season 5 · Episode 3
Wednesday, June 24, 2026 • Duration 18:50
On this episode of the Leeds Business Insights podcast, host Claire Stewart talks with Mallory Decker, a Leeds School of Business doctoral candidate in organizational behavior and former U.S. Navy helicopter pilot who served 11 years on active duty, including tours in the U.S. House of Representatives and at NATO.
Mallory explains how being one of the few women in naval aviation and often the only woman in high-level NATO meetings motivated her to study gender and teams at work. She shares research on gender pay gaps showing that not only do individual women face pay-gap challenges in male-dominated workspaces and industries, but women also face a “collaboration penalty,” driven by perceptions that women’s groups threaten the male-dominated status quo.
Claire and Mallory discuss implications for organizational transparency and accountability. Mallory outlines her three-paper dissertation and offers valuable advice on why prospective PhD students should pursue programs aligned with their research interests.
Leeds Business Insights Podcast is a production of Leeds School of Business and is produced by University FM.
EPISODE QUOTES:
What inspired Mallory to study organizational behavior?
03:05: I was very often the only woman in the room where these large international decisions were being made. And it really struck me as being, "Man, I thought we had come so far as women." And I just realized there were still so many structural issues in place that I did not realize when I graduated college and was going off to enter the workforce. So, over the course of these 11 years serving in the military, I realized, "Hey, these are issues that I am always interested in reading about. These are issues that I kind of have an opinion on based off my experience, and these are things that I really think could be improved and that I would be excited to try to help change." And yes, I could see myself studying these things for the rest of my life.
S5E2: Shay Har-Noy - Empowering Entrepreneurs: Insights from Techstars
Wednesday, May 27, 2026 • Duration 28:42
Today on the Leeds Business Insights podcast, our host, Claire Stewart, sits down with Shay Har-Noy, the managing director of Techstars Boulder. Shay’s enthusiasm for entrepreneurship is undeniable, and he is responsible for raising the fund, recruiting companies, and working with the world's best founders.
Shay and Claire discuss Shay’s path from his education through founding his first company, having it be acquired, leading Uber’s Colorado tech facility, working at Spire through its NYSE listing, and, most recently, joining Techstars to relaunch in Boulder. He explains Techstars’ return after COVID-era consolidation, the renewed, dedicated Boulder fund, and the accelerator model: hundreds of applicants vying for 8–10 slots, a $220,000 investment, a 12-week program, software perks, and access to a global investor network and a 10,000+ founder network.
Shay emphasizes how it’s never been easier to start companies with AI, but many businesses shouldn’t be venture-backed, and he describes the types of businesses he sees being successful and how they can best be ready for the challenges. Shay outlines investability and makes a compelling pitch for Techstar’s upcoming in-person cohort, with applications due June 10 for a September start.
Leeds Business Insights Podcast is a production of Leeds School of Business and is produced by University FM.
EPISODE QUOTES:
Why this is the best time to start a company
07:09: It's never been easier and more accessible for people who are exceptional founders, who are passionate about their problem space, who understand and empathize with their customers' pain points. There's never been a better time for them to start a company. And so what's interesting now is a lot of the conversations that I have with founders isn't, “Is your company a nice one or not a nice one?” It's, “It can still be something that VCs wouldn't invest in that would still be a great company for you.”
Making Colorado the best place in the country to build a company
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S5E1: Tony Kong - Balancing Humor, Gratitude and Appreciation at Work
Season 5 · Episode 1
Wednesday, April 29, 2026 • Duration 21:32
Welcome back to Season 5 of the Leeds Business Insights podcast! This season, we welcome Claire Stewart to the hosting chair as she continues to bring you conversations with some of Leeds and Colorado’s brightest voices.
Today, Claire sits down with Tony Kong, professor of organizational leadership and information analytics at the Leeds School of Business. His research examines how we can enable people to take actions intended to benefit others.
How can humor factor into today’s workplace productively? How can the effects of appreciation and gratitude multiply in a workplace? How do you identify opportunities in business for creativity and innovation?
Tony and Claire discuss Tony’s background and academic journey, as well as his personal journey moving from China to the United States, and navigating the differences between the two cultures. Tony explains how his research has led to his understanding of humor, and how it can function both in and of itself, and within the workplace. Tony also shares his findings on how appreciation can be shown to employees in meaningful ways and lets us in on his musical side, and history with singing, revealing his go-to karaoke songs. Take a listen and join us back here for a new episode every month.
Leeds Business Insights Podcast is a production of Leeds School of Business and is produced by University FM.
EPISODE QUOTES:
The role of humor in trust
03:34: Humor can build trust between two individuals or build high-quality relationships among people. Humor can also trigger positive emotions. So people actually feel happy. All of that can lead to a range of benefits in the workplace, such as job performance, organizational citizenship behaviors, creativity, commitment, et cetera.
S4E10: Meghan Van Portfliet - Speaking Up: The Role and Realities of Whistleblowers
Season 4 · Episode 10
Wednesday, July 30, 2025 • Duration 23:03
What are the societal benefits of whistleblowing? What practical advice is there for those considering speaking up within their own organizations on how to best shed light on an issue without exposing themselves to retaliation? How do people become whistleblowers without even knowing it at the time?
Meghan Van Portfliet is an assistant teaching professor at the Leeds School of Business. Her research focuses on whistleblowing and organizational ignorance.
In this episode, Meghan starts by defining what organizational ignorance is and what constitutes whistleblowing. Meghan and Maria discuss the spectrum of risk involved in whistleblowing, and Meghan outlines the potential retaliations whistleblowers might face. She also emphasizes the importance of legal and PR support, media coverage, and how organizations can foster a culture where employees feel safe to report wrongdoing. The discussion highlights the societal benefits of whistleblowing and offers practical advice for those considering speaking up.
Leeds Business Insights Podcast is a production of Leeds School of Business and is produced by University FM.
EPISODE QUOTES:
Why do societies need whistleblowers?
16:09: We, as a society, want whistleblowers to expose the wrongdoing that is happening within organizations because there is information asymmetry between organizations and the public. And that speaks again to organizational ignorance. Some of that is fine. We do not want to know everything that is going on. We do not need to know everything that is going on in organizations. But because organizations can slip — they can cut corners, they can cover things up that they think will damage their reputation — they can be incentivized by the wrong thing or be structured the wrong way and have it very easy for people to be engaging in fraud, things like that. We, as a society, benefit from whistleblowers speaking up about this.
S4E9: Rich Wobbekind and Brian Lewandowski - Colorado's Economic Landscape: Cooling Growth and Future Prospects
Season 4 · Episode 9
Wednesday, June 25, 2025 • Duration 29:29
What implications do consumer business and confidence have on the future of economic growth? How does fear of the unknown come into play with tariffs taking effect, and how will that play into the Federal Reserve’s stance on interest rates?
Richard Wobbekind is the Associate Dean for Business and Government Relations at Leeds School of Business, and Brian Lewandowski is the Executive Director of the Business Research Division at Leeds School of Business.
In this episode, Maria talks with Richard and Brian about the current state of the economy. Despite the cooling of Colorado's economy after years of robust growth, there are reasons for cautious optimism. They discuss the impacts of national policy changes, tariffs, and inflation on both the U.S. and Colorado locally. Colorado has seen slower growth in key economic metrics and migration rates, impacting sectors like housing and job market dynamics. Nevertheless, resilience in job growth, positive wage trends, and new business formations show bright spots.
This conversation was recorded on June 12, 2025 and does not reflect any economic news or developments since that date.
Leeds Business Insights Podcast is a production of Leeds School of Business and is produced by University FM.
EPISODE QUOTES:
On Colorado’s current economic conditions predictions
28:18: [Richard Wobbekind] We're not in a recession, and we don't think we're going into a recession. We do think a slow growth environment is very likely, but it's a growth environment.
S4E8: Jeremiah Contreras - From Fear to Future: Embracing AI in Education and Business
Season 4 · Episode 8
Wednesday, May 28, 2025 • Duration 26:11
AI is everywhere, sparking both excitement and anxiety, especially in education. But what if we shifted our perspective from fear to partnership?
Jeremiah Contreras is an assistant teaching professor and the Kala and Shiv Khatri Endowed Faculty Scholar at the Leeds School of Business. Jeremiah is also at the forefront of incorporating the newest AI technologies into business school education across various disciplines.
In this episode, Jeremiah shares his journey into AI, his early experiences with OpenAI's GPT, and using AI in the classroom. Jeremiah and Mariah also discuss the Leeds AI initiative and how AI is being integrated into core business courses to prepare students for the future job market. As a daily user of AI technologies for several years, Jeremiah has developed tactics and techniques for using AI openly and transparently with his students to foster trust in it as a powerful tool to help efficiency when used correctly. The conversation also touches on the Colorado AI Act, the future of AI in various industries, and Jeremiah’s advice for newcomers exploring AI technology.
Leeds Business Insights Podcast is a production of Leeds School of Business and is produced by University FM.
EPISODE QUOTES:
Why AI literacy is essential for success
[04:18] AI isn't necessarily just a topic. It's really embedded in everything we do, and it's becoming more and more so. And so, what we decided to do is we have 15 core business classes, and so we made sure that we're adding AI into every single core class that all of our freshmen and sophomores take.
S4E7: Scott Sternberg - The Quantum Wave: Technology, Growth, and Colorado's Role
Season 4 · Episode 7
Wednesday, April 30, 2025 • Duration 22:02
2025 has been designated the International Year of Quantum by UNESCO, marking 100 years since the creation of quantum mechanics. In that century, the ideas have moved from laboratories and lecture halls to everyday products and a wide general understanding of some principles. How can businesses position themselves to take advantage of the opportunities quantum will create going forward?
Scott Sternberg is the executive director of the University of Colorado Boulder CUbit Quantum Initiative. Scott has an extensive background in leadership and business development, and has a strong commitment to encouraging the long-term sustainable growth of the initiative and Colorado’s quantum economy as a whole.
In this episode, Scott explains the basic principles of quantum science and its evolution over the past century. He highlights how recent advancements have led to practical applications like quantum computers and sensing technologies that promise to revolutionize various industries. With a focus on Colorado's leading role in quantum research and economic development, Scott and Maria talk about the goals and strategies of the CUbit Quantum Initiative. He also emphasizes the importance of interdisciplinary collaboration, student engagement, and community awareness to foster growth in the quantum economy.
Leeds Business Insights Podcast is a production of Leeds School of Business and is produced by University FM.
EPISODE QUOTES:
Quantum, explained simply
[01:05] So the word quantum actually relates to the physics or the mathematics that occurs at the very, very small scale—that is to say, at the scale of atoms or even at some atomic levels. And when you start to observe what is happening in terms of the interaction between light and atoms, or atoms with other atoms, you start to see a very different behavior than what we experience in what we call the macroscopic world. So, as we throw a ball and it follows an arc and someone catches it on the other end, we're very in tune with exactly the physics that dominates that trajectory. But when you go into the atomic level and the subatomic level, things behave much, much differently. So, about a hundred years ago, this observation of this new world was starting to come into view, and there was a whole new mathematics around what we call quantum mechanics that was created.
S4E6: Ryan Heckman - From Olympic Slopes to Entrepreneurial Success
Season 4 · Episode 6
Wednesday, March 26, 2025 • Duration 33:00
What does it look like to move from a life of intense athletic competition into the realm of business? What aspects of being an athlete translated well into entrepreneurship, and what strong career motivation can be derived from understanding a simple bell curve?
Ryan Heckman is a two-time Olympian, Leeds Business School Alumnus, and a longtime entrepreneur. Ryan co-founded Rallyday Partners, an investment firm dedicated to providing holistic support to company founders and their employees, where he serves as CEO and managing partner.
In this episode, Ryan discusses his unique career path to the world of private equity. Ryan shares personal anecdotes about his college journey, career challenges, and his midlife crisis-turned-awakening that led to the founding of Rallyday. He emphasizes the importance of integrating left brain, right brain, heart, and soul in business, and how Rallyday Partners is shifting the paradigm within the private equity industry through its focus on humanizing the journey and fostering aggressive humility among its leaders. Check out this fascinating conversation.
Leeds Business Insights Podcast is a production of Leeds School of Business and is produced by University FM.
EPISODE QUOTES:
The higher the goals the greater the humility
[12:11] The higher we set our goals, the more humility we generally have because the chances of you reaching those goals are very slim. And so, I think I've shown up, particularly the last 10 years, with a great deal more humility because of the audacity of the goals that I had established for myself seems so farfetched most of the time.
AI is a real gift
07:17: I would encourage people to think about AI as a real gift. So they've grown up with AI in a way that, you know, you and I haven't, right? So they've thought about AI in terms of how they approach everything probably since, even the tail end of high school for the batch of seniors that we have right now. And if you take a look at it, you know, if you're probably over 26 or 27 years old, you might as well be 50, because you really haven't used the tool that often. And so I think their ability to be able to take it, solve problems, but also be able to go and then teach a whole generation of people within an organization how to use it, how to leverage it, will give them a huge competitive advantage in the marketplace.
Why CU graduates stands out
16:07: Part of the beauty of CU, I think, is not only the in-class experience, but it's all the other things that CU and Boulder has to offer. And so I think that, you know, I find a lot of those students are really high on the EQ side, and that's a huge differentiator and really important, for people in terms of how far they can go in their career.
16:44: Make sure you really want to do research, because that is what you do in the PhD program. It does require a lot of self-motivation, initiative, drive, and persistence to keep wanting to come back when you are getting negative feedback and being told your paper is not good enough for this journal, and you need to go rerun the experiment another 10 times before maybe it will work or you will find anything interesting. So it does take a lot of dusting yourself off and getting back up from it, and you have to really enjoy the process and not just the outcome if you are going to get into it.
What did her research find about how all-women groups are perceived and penalized?
11:17: So we found that when women work in exclusively all-women work groups, so teams of all women versus teams of all men, the gender pay gap gets worse. So when men work with all men, their pay increases. When women work with all women, that pay gap gets bigger than if they just worked alone, and their pay was taken into account just as a solo employee. And we found, we tested through some online experiments, that this was because groups of women presented a threat to an existing status quo in male-dominated workplaces that solo women workers did not present, and that male workers, either alone or in the same groups, did not present. So we found that when women work together, they present a threat of competition that they do not present when they work by themselves, and that led to lower pay.
11:57: I think Colorado is a really special place. My goal is to make Colorado, to put it back on the map, and to help contribute to it being on the map, to be the best place in the country to build a company. Okay. There's places with more investors. There's places on the coast with more entrepreneurs. I've lived in both of these places, okay? I think what we have is an amazing ecosystem of business leaders, of mentors, of entrepreneurs, where the culture is such that we are working closely to make these companies successful. And I haven't seen that in many or any other place, where there's just the right density of talent, just the right density of funding, and absolutely the right density of mentorship and support for these companies. And that's unique to where we are now.
Techstars Boulder is not just software as a service
15:48: Techstars Boulder is not just software as a service, right? It's not just software companies. It's also companies that have solved deep technical problems that are bringing them to market. And so now you're like, "Hey, if you squint really hard, Shay's got three jobs, right? Attract, select, and accelerate," right? One, two, three. And this is how CU can help me with, with the talent pool and with the applicant pool, with the selection, and with the acceleration.
10:12: One thing managers always assume is, more trust is better. So, my research actually shows that before building trust, people actually need to think about their self-esteem at work. If a manager gives a lot of trust toward an employee, and the employee does not have really high self-esteem at work, then that trust becomes heavy. It can become a psychological burden. It actually disengage the person who received the trust.
Humility as a habit for professional growth
15:37: One habit I would recommend every professional to have is being humble and expressing humility. Like, express your humility. Listen to other people, appreciate other people's strengths and contributions. Of course, everybody has weaknesses, but let us take a look at other people's bright side, like, what they can do for the organization and then for other folks.
22:38: If you can catch a problem before it goes public, you are saving yourself money, reputation. It is good for organizations to have whistleblowers, right? Like, we want them. And so, just a little award or a recognition or something like that goes a really long way to showing other people, like, "Hey, we care about this. This is something that we want in our organization, and this is something that we celebrate here." And that does set the culture for, "I am not afraid — that something is going to be done."
What is strategic organization ignorance?
00:45: Strategic organizational ignorance is ignorance that can be produced and sustained deliberately by organizations in ways that serve institutional goals, deflect responsibility, or maintain plausible deniability. So basically, it is the way that organizations use ignorance to achieve their goals, which are sometimes goals that are fine, goals that we are okay with as a society, but oftentimes, goals that are ones that we, as a society, do not want them to be pursuing.
16:41: [Brian Lewandowski] I think I am cautiously optimistic. I don't think things are all rosy. I think there's many risks that we're keeping an eye on in the economy right now. And personally, I think there are more risks to the downside right now, especially when we think about Colorado. We have some unique exposures to some of the changes happening right now. We may not be as exposed to the tariffs, but I think we are perhaps more exposed in Colorado to the federal restructuring. We have a high concentration of federal labs in Colorado. We have federal space and defense institutions and Colorado that are perhaps at risk. And then our universities receive a lot of federal funding for early-stage research that is also at risk right now. So, I think there certainly are downside risks that we need to be keenly aware of.
Why do tariffs matter?
07:19: [Richard Wobbekind] When we think about them from, sort of, broad macro policy, tariffs impact the supply side of the economy. They raise the cost of production in the economy. And supply-side inflationary types of issues that tariffs would fall into are very difficult to address with policy.
Looking at Colorado’s slower population growth as a general concern
06:17: [Brian Lewandowski] Colorado is a state that, for most of its statehood, has had positive net in migration, meaning that more people are moving to the state than moving away from the state. It's rare for Colorado to have net out migration, but for the past few years, we've had very slow migration to the state.
And that's important. And it's a concern because many of those people who are coming to Colorado from other states or even other countries are already trained…[06:56] So, it ended up filling the vacant jobs that we had in the state and fueling a lot of the growth that we've had in Colorado. So, we look at Colorado's slower population growth and slower net migration as a general concern.
[06:11] I would say that it's treating it as a partner, more than a doer. And so, it's a collaborative effort. There's a saying that AI could be reversed and you could call it IA or “intelligence augmented.” And so, when we use it to augment our intelligence, not replace our intelligence, I think that's when it's the best partner.
On preparing students to lead with technology
[16:18] Education oftentimes is a bit lagging. When it comes to incorporating technology. I think we really have an opportunity to help become part of the leadership, as far as predicting and foreseeing what can happen and almost being an incubator space to test some of these business ideas and help students grow these skills so that, when they enter the workforce, they're able to help these companies grow.
How AI boosts productivity in business
[14:39] What this new AI era is doing is businesses are having to really rethink, where can I use it? I think one obvious place is increasing productivity. So, when it's used as a thought partner for people or to create PowerPoint slides as an example, when it's used to make you more efficient, you still own as an individual, as a worker, as an employee, I would still own the judgment. I would still own the product and the output, but I have an assistant or I have a partner who can help me become that much more efficient.
So, in that case, it's definitely changing how people do their jobs.
[05:46] Quantum's around us; you may not realize it, but it's this recent awareness that the impacts to society from quantum computing have really brought this to the forefront for conversation.
Why Colorado needs to be at the center of this innovation hub
[09:18] We have been recognized by the Economic Development Administration through a technology and innovation hub grant that was submitted by an organization called Elevate Quantum as the tech hub for quantum science in the nation. And so, it's this long history that we have—investing in fundamental science, growing into engineering, growing into the interdisciplinary spaces in the other colleges and departments—that has spawned these companies to come out that have kind of taken traction here in the region. And that was, quite frankly, the core of our argument as to why Colorado needs to be at the center of this technology and innovation hub.
What differs Rallyday from traditional private equity firms?
[14:48] “We lead people. We don't manage assets.” And what I mean by that is the objective is obviously professional. We want to create a lot of value, but the journey is very personal, you know. Whether it be for the CEOs that we partner with or their executive teams, the middle managers, the employees, they're showing up at our workplace. And we treat that like the privilege that it is. And our obligation is to not manage them. No one likes to feel managed. We want to earn their followership, and we want to be their leaders and take them personally to places they didn't think they could before meeting us and take their companies even further because they're growing so much as individuals. And so, when we talk about what we do for a living, it's all about humanizing that journey very personally.
What does it mean to be aggressively humble at the same time
[15:51] I think that everybody at Rallyday strives to be two things at the same time. We strive to be aggressively humble. And what that means, there's a lot of people that I know who are super aggressive and super not humble. I also know people that are really humble, but typically not very aggressive. And so, we look for this duality of character. And, you know, as it turns out, it works because there's nothing more special than someone that is both of these things at the same time.
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