Lecka Bites – Details, episodes & analysis

Join our founder Markus and the Lecka community on their journey building an endurance nutrition brand from Vietnam to the world. Hear the raw, curated stories of the Lecka universe - from product development, brand building to market expansions and people management. It is fun, it is tough, it is reality. Small bites put together every week to entertain and educate. Let's do it! In 2020, a bunch of European trail runners in Vietnam decided to use the amazing natural ingredients for their endurance activities. Lecka (similar to the German word for 'yummy') was born. Hear the stories here!