In this episode, learn the 5 reasons DTC brands are failing in 2024 and the 7 things they need to do to succeed. 

https://wavebreak.co/

Nima Akbari, Creative Director at air up® joins the Wavebreak Podcast to share insight into the brand’s rapid growth and global creative strategy.

• air up
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

In this solo episode of Leading Brands, the following topics are discussed:

• 2023 Learnings and Q4 Results: What's Working Now
• 2024 Strategic Recommendations: What To Focus On
• Email and SMS Opportunities for 2024
• New Gmail and Yahoo sending requirements 
• A/B Test Results and What Moves The Needle

And more!

• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Mike Sill and Beau Schmitt join the Wavebreak Podcast—in the first episode ever to feature 2 guests—to cover everything from podcast marketing as a consumer brand, to big picture branding, and everything in between.

In this episode you’ll learn:

• The story of how Mike and Beau went from running a boring restaurant to launching a CBD brand.
• Why Mike and Beau resorted to using their moms’ Facebook accounts prior to getting kicked off Facebook entirely.
• How to scale a brand while prioritizing marketing channel diversity, and why it might be the best thing you can do for the long term health of your business.

Mike Sill and Beau Schmitt are Co-Founders of Sunday Scaries, a company providing stress relief products with CBD and vitamins.

• Sunday Scaries
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Lillian Tung joins the Wavebreak Podcast to break down how she went from getting doors slammed in her face to running a company doing 8-figures in revenue.

In this episode you’ll learn:

• The polarized “you’re genius” or “you’re crazy” response Lillian faced when initially trying to launch a pubic hair care product line.
• Why investing in PR was one of the first, and most valuable, moves Fur made in creating legitimacy for their brand.
• The strategies Fur is using to grow and scale past the 8-figure mark

Lillian Tung is Co-Founder at Fur, a company making clean products that hydrate skin, soften hair, and eradicate ingrowns from head to toe.

• Fur
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Scott Kucirek joins the Wavebreak Podcast to share why he got into the candy business, the rise of OCHO candy, and how the company survived 2020 despite being within 1-2 weeks of bankruptcy for the entire year.    

In this episode you’ll learn:

• How Scott evolved from a complete beginner with zero experience in the chocolate industry to running a chocolate company.
• Why the candy market has traditionally been so slow to innovate, and how the recent influx in consumer choice is making your taste in chocolate more sophisticated.
• Why a top candy executive told Scott “this is the craziest setup I’ve ever seen” after getting a tour of the OCHO candy factory.

Scott Kucirek is CEO at OCHO Candy, organic and fair trade certified chocolate candy, made with love.

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

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• OCHO
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Our guest today took inspiration from a Tim Ferriss book and channeled it into launching a successful brand that makes it easy for busy consumers to slowly remove single-use products from their day-to-day life.  

Jurrien Swarts joins the Wavebreak Podcast to reveal how Stojo has scaled from a launch on Kickstarter into a true omni-channel brand poised for international success.  

In this episode you’ll learn:

• How Jurrien went about inventing a brand new product without any experience in product development.
• Why a narrow focus on single channeling marketing has led to disaster for certain brands, and why omni-channel marketing is so important.
• Why Jurrien feels transparency and authenticity are key ingredients when building a company for millennial and Gen Z consumers.

Jurrien Swarts is Co-Founder and CEO at Stojo, a company committed to designing earth-conscious, sustainable products that make it easier to live sustainably.

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

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• Stojo
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Our guest today managed to strategically steer his company towards one of their most profitable years ever—in the middle of a pandemic, as a travel brand!  

Jacob Durham joins the Wavebreak Podcast to break down NOMATIC’s growth as a company, and fill us in on what’s happened since his co-founder Jon Richards was last on the Wavebreak Podcast.

In this episode you’ll learn:

• The emergency steps NOMATIC took to navigate the pandemic as a travel brand, why 2021 was even worse than 2020, and why Jacob’s optimistic about 2022.
• The exact tool NOMATIC uses to drill down on attribution, leading to their most efficient ad spend ever.
• How calling their customers led NOMATIC to shift the messaging they use in their marketing materials.

Jacob Durham is CEO and co-founder at Nomatic, a company creating minimalist products like travel bags, backpacks, watches, notebooks and wallets.  

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

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• NOMATIC
• Scaling to $20mm with Jon Richards of NOMATIC
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Our guest today is a Harvard Medical School dropout turned sommelier!

Kristin Olszewski joins the Wavebreak Podcast to share the unique journey she took on the way to founding Nomadica, and the moves she’s made since then to grow the company into an exciting D2C brand.

In this episode you’ll learn:

• Kristin’s favorite part about being a sommelier and how that led to founding Nomadica
• Why their D2C channel has already grown 50% after only recently launching
• What it’s like to approach influencer marketing as a wine brand 

Kristin Olszewski is Founder and CEO at Nomadica, a premium modern wine company focused on sustainable alternative packaging.  

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

• Nomadica
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Our guest today launched a business last month, and already their entire inventory is sold out! 

Andrew Benin joins the Wavebreak Podcast to walk us through exactly how they did it.

 In this episode you’ll learn:

• What Andrew learned working for Warby Parker, Casper (employee #7), and Magic Spoon.
• How much branding costs for new DTC startups and how much you should spend on your PR agency.
• The ‘no-ad spend required’ strategy they used to sell out month 1 after launching.

Andrew Benin is Co-founder and CEO at Graza, the only olive oil you need.

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

• Graza
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Brandon Fishman joins the Wavebreak Podcast to walk us through the formula behind VitaCup’s success.

In this episode you’ll learn:

• What Brandon learned from running an agency before founding VitaCup
• Several unique ideas on how you can decrease CAC
• How to build a brand that thrives in today’s marketplace

Brandon Fishman is Founder and CEO at VitaCup, a company adding vitamins and superfoods to make healthy coffees and teas that boost metabolism, energy, and focus.

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

• VitaCup
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Join your host Dylan Kelley as he takes a deep dive on the state of ecommerce today, why brands continue to double down on email marketing, and how your brand can learn from the mistakes your competitors are making when they first attempt to lean into email marketing. 

In this episode you’ll learn:

• The D2C marketing trends your brand can’t afford to ignore in 2022 
• The simplest strategy with the highest ROI that you’re probably writing off (hint: talk directly to your customers)
• The most common pitfalls brands make when doubling down on email and SMS

Dylan Kelley is Founder and CEO at Wavebreak, the email & CRM agency for high-growth DTC brands.

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Julie Sawaya joins the Wavebreak Podcast to share how Needed leveraged partnerships and influencer marketing to increase consumer trust in their product—without paying them a dime!

In this episode you’ll learn:

• The authentic trust-first approach Needed used to build a sense of community with their marketing and product vision among practitioners. 
• Why they reverse engineered the entire business even prior to launching Needed.
• How Needed was able to grow so fast, despite the serious challenges presented by iOS 14 and iOS 15 updates.

Julie Sawaya is co-founder of Needed, a nutrition company on a mission to empower women to understand and meet their needs before, during, and after pregnancy.

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

• Needed
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Dr. Lisa Creaven joins the Wavebreak Podcast to talk about Made By Dentists and their nationwide launch into Target.

In this episode we discuss:

• Launching the brand directly into Target nationwide with no previous DTC or retail sales.
• Tips for building a lean, experience team that isn't afraid to get their hands dirty.
• Current state of the oral care industry and how you can have amazing oral health without going to the dentist.

Dr. Lisa Creaven is the co-founder of Made By Dentists.

• Made By Dentists
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Raul Galera joins the Wavebreak Podcast to share everything you need to know about referral marketing in 2022.

In this episode you’ll learn:

• The surprising results you can expect from a proper referral program.
• How to start diversifying your marketing mix by asking for referrals (the right way).
• The tools, tricks, and tips behind launching a primed referral marketing program in 2022.

Raul Galera is Chief Advocate at ReferralCandy, a referral program that runs itself.

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

• ReferralCandy
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Your host, Dylan Kelley, shares his short list of the biggest untapped ecommerce marketing opportunities brands need to take advantage of in 2022.

Dylan Kelley is Founder and CEO at Wavebreak, the email & CRM agency for high-growth DTC brands.

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Tye DeGrange joins the Wavebreak Podcast to break down what every ecommerce brand needs to know to drive better results from affiliate marketing.

In this episode you’ll learn:

• The current state of affiliate marketing in 2022: everything you need to know to run a successful affiliate program.
• How you can better leverage affiliate marketing as a channel, and why it’s important to know what’s changed since 2020/2021.
• Upcoming changes to the affiliate landscape you can expect (and start preparing for) in 2022.

Tye DeGrange is Founder of Round Barn Labs, a team of growth marketing agency experts.

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

• Round Barn Labs
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Hector Gutierrez joins the Wavebreak Podcast to talk about growing direct-to-consumer channels, climbing the Amazon rankings, and benefiting from brand partnerships.

In this episode you’ll learn:

• The surprising start JOI had in becoming the product it is today.
• The 80/20 tactic JOI employs to boost AOV with minimal effort.
• The steps JOI takes to compete and differentiate on the Amazon marketplace.

Hector Gutierrez is CEO at JOI, a company creating plant milk concentrates made from single, whole ingredients, with zero preservatives or added sugar.

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

• Joi
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Jeremy Horowitz joins the Wavebreak Podcast to talk about what brands must know about the ecommerce marketing landscape as we head into 2022.

In this episode you’ll learn:

• Trends likely to appear in 2022 based on ecommerce data from 2021, and how you can start prepping your brand for the new year.
• The ecommerce innovation dilemma: why you only have 4-5 months before competitors start copying your unique products.
• Jeremy’s terrifying hot take on the state of ecommerce marketing in 2022.

Jeremy Horowitz is Director of Marketing at DaaSity, an analytics platform empowering merchants with sales analytics, product analytics, business analytics, reporting, and more.

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

• DaaSity
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Our guest today has been making waves throughout the Shopify ecosystem with a unique way to drive higher AOV. 

Andrew Foreman joins the Wavebreak Podcast to reveal why donation-based incentives often perform better than discount-based incentives.

In this episode you’ll learn:

• How to stop the race to the bottom typical of heavy discounting strategies, yet still meaningfully increase sales.
• The problems with half-baked charity schemes like “we’ll donate X% of revenue” and why consumers are skeptical.
• The must-use discount flow that even Andrew recommends you keep using—it just performs too well!

Andrew Foreman is Founder and CEO at Givz, an API-powered platform that gives brands a way to convert discounts into donations.

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

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• Givz
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Our guest today is CMO of the largest edibles manufacturer in North America.

Joe Hodas joins the Wavebreak Podcast to share the unique marketing playbook he’s built over a decade of working within the heavily regulated cannabis space.

In this episode you’ll learn:

• How the customer profile of cannabis users differs from mainstream opinion, and why that matters.
• The strategies Wana Brands is currently using to successfully position themselves top of market—and why your brand should be taking another look at swag.
• A 2022 cannabis industry outlook: the future of the cannabis industry from a marketing point-of-view.

Joe Hodas is CMO at Wana Brands, North America's #1 Edible company with operations across the United States.

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

• Wana Brands
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. If you sign-up before October 31st, then you pay nothing until 2022. And you won’t be forced into any expensive annual contracts after your trial is up. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Our guest today is Founder and President of a conversion rate optimization agency responsible for serving massive brands, like Nike, Xerox, and Adobe.

Jon MacDonald joins the Wavebreak Podcast to share everything he’s learned about growth while running a conversion rate optimization agency for 12 years, and how much of that will matter during unprecedented times in 2022.

In this episode you’ll learn:

• The highest frequency conversion rate killers that Jon and his team consistently find when tearing down a new client’s ecommerce website.
• Why tactics are more relevant than you think, but still take a backseat to core tenants and philosophies.
• How prioritizing user experience could lead to more unexpected growth than chasing the latest trends and tools.

Jon MacDonald is Founder and President of The Good, a conversion rate optimization firm turning browsers into buyers for some of the world’s largest brands.

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

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• The Good
• Opting In To Optimization
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. If you sign-up before October 31st, then you pay nothing until 2022. And you won’t be forced into any expensive annual contracts after your trial is up. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Alex Weinstein joins the Wavebreak Podcast to talk about the marketing strategies he employs at Hungryroot, a one-click grocery experience that pulled $200 million in revenue this past year.

In this episode you’ll learn:

• How Hungryroot better understands its customers through a simple quiz that builds a powerful base for their entire data driven approach.
• Which metrics actually matter to your marketing success, and why human economics are the “most important thing” to data driven marketing.
• How to actually leverage data to challenge assumptions and build your business, rely less on expensive advertising, and zig when everyone else zags.

Alex Weinstein is Chief Digital Officer at Hungryroot, your personal grocer, delivering modern, healthy food with recipe and meal planning support.

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

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• Hungryroot
• Alex Weinstein Website
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. If you sign-up before October 31st, then you pay nothing until 2022. And you won’t be forced into any expensive annual contracts after your trial is up. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Our guest today learned the ins and outs of retail by taking action, despite not having any prior retail experience.

Sterling Jones joins the Wavebreak Podcast to share the story of how Jojo’s Chocolate—a brand he co-founded with his own Mom—grew into a retail success.

In this episode you’ll learn:

• The story of how Jojo—Sterling’s Mom—created Jojo’s Chocolate in an effort to satisfy her own sugary cravings whilst battling cancer.
• The priceless retail lessons Sterling learned firsthand, like printing barcode labels that were too small for grocery store clerks to scan.
• How ‘understanding your customer’ can be a true competitive edge, and how to actionably implement.

Sterling Jones is a co-founder of Jojo’s Chocolate, deliciously low-sugar dark chocolate made by Momma Jojo while fighting cancer and sugar cravings.

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

• Jojo's Chocolate
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. If you sign-up before October 31st, then you pay nothing until 2022. And you won’t be forced into any expensive annual contracts after your trial is up. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Mike Beckham joins the Wavebreak Podcast to talk about Simple Modern and their rapid growth to nearly $200 million in annual revenue. 

In this episode we cover:

• Breakdown of Black Friday/Cyber Monday results for 2024, including insights into Simple Modern's limited edition daily releases of 1,000 units.
• The importance of financing and how Mike was able to obtain a $50 million line of credit for the brand.
• Understanding how Simple Modern strategically created moats around their brand and practical tips on how you can implement similar strategies for your own brand.

Mike Beckham is the co-founder and CEO of Simple Modern, a global producer of premium drinkware and lifestyle products.

• Simple Modern
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

2021 is already 85% over. What’s your strategy for 2022 looking like?

Your host, Dylan Kelley, goes solo on today’s podcast to share his top recommendations on how to set your brand up for record levels of success in 2022.     

In this episode you’ll learn:

• Why you might be wasting time if you’re not focusing on acquiring customers or remarketing to existing customers.
• An actionable strategy you can implement based around treating your top 10% of customers as loyalty.
• The self-sabotaging mistake brands are making when launching a new product, and how you can avoid it.

Dylan Kelley is CEO of Wavebreak, a boutique ecommerce marketing agency aimed at helping brands maximize long-term profitability with advanced email and SMS marketing services.

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. If you sign-up before October 31st, then you pay nothing until 2022. And you won’t be forced into any expensive annual contracts after your trial is up. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Our guest today was a key player in growing a smart baby monitor company from 50 million dollars to over 100 million dollars—during the pandemic. 

Kady Srinivasan joins the Wavebreak Podcast to talk about how she’s applied her experience working brand-side to her new SVP of Marketing role at Klaviyo, and what she’s telling Klaviyo customers about how they should be reacting to the current marketing landscape. 

In this episode you’ll learn:

• What to do when marketers are anxious, playbooks aren’t working, and brands need massive change in response to a fluid marketing landscape.
• Why Kady agrees you don’t just need to have an email program, you need to have a best-in-class email program, and a real example of what that looks like.
• How building a system that personalizes experiences at scale via email is leading to a 122x return from email for Klaviyo customers.

Kady Srinivasan is the SVP of Marketing at Klaviyo and comes off of the heels of running ecommerce marketing for Owlet, a direct-to-consumer smart baby monitor company, which she helped to grow from 50 million dollars to over 100 million dollars during the pandemic. Prior to that, she ran marketing for Dropbox and Electronic Arts.

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

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• Klaviyo
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. If you sign-up before October 31st, then you pay nothing until 2022. And you won’t be forced into any expensive annual contracts after your trial is up. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Maximize your Q4 revenue with this step-by-step email and SMS strategy the Wavebreak Team has been optimizing since 2016.This is a snippet of a recent webinar featuring Dylan Kelley, CEO of Wavebreak.

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

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• Wavebreak

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. If you sign-up before October 31st, then you pay nothing until 2022. And you won’t be forced into any expensive annual contracts after your trial is up. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Our guest today reveals the success she’s found diversifying her brand’s marketing strategy by testing unconventional channels most brands haven’t touched in years.

Teri Levy joins the Wavebreak Podcast to educate us on everything she knows about growing and building powerful marketing diversification strategies in response to the depreciation of third-party pixels. 

In this episode you’ll learn:

• The list growing strategies Teri uses to navigate a heavily regulated CBD industry—and what she really thinks about leveraging giveaways.
• Why Teri considers Facebook ‘the elephant in the room’ and why she’s excited to shift Prima’s budget away from Facebook ad spend.
• The exact marketing channels her testing has revealed to be undervalued in 2021. Did she really say programmatic advertising?!

Teri Levy is Head of Ecommerce and Digital Marketing at Prima, a best-in-class, purpose-driven holistic wellness brand elevating hemp-based CBD and functionally innovative botanicals.

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

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• Prima
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. If you sign-up before October 31st, then you pay nothing until 2022. And you won’t be forced into any expensive annual contracts after your trial is up. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Your questions answered around best-in-class email/SMS marketing, influencer marketing, landing pages, and overall holiday strategy.

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

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• Wavebreak
• Famous 
• inBeat

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. If you sign-up before October 31st, then you pay nothing until 2022. And you won’t be forced into any expensive annual contracts after your trial is up. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Our guest today tells the story of how he went from building office chairs and ironing shirts on his first day at work to having his hands on fashion design, sourcing, creative development—and much more—at one of the coolest men’s D2C fashion brands. 

Cael Schwartz joins the Wavebreak Podcast to share the blueprint for building a successful brand completely in-house.

In this episode you’ll learn:

• Why it’s so easy for Birddogs to decide what product to launch next, and exactly what that decision process looks like.
• How Cael manages to invite up to 100 real customers into his office over a weekend, the questions he asks them, and how that influences Birddog’s next moves.
• What it looks like behind-the-scenes at a brand completely dedicated to pumping out in-house creative. 

Cael Schwartz is Head of Product at Birddogs, a company dedicated to creating the most comfortable shorts on planet earth. 

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• Birddogs
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

In this episode, Dylan interviews Danielle from Famous, a leading landing page platform. Danielle reveals how brands are leveraging a “social commerce” strategy along with landing pages to reduce CAC and drive more revenue this holiday season.
 

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

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• Famous
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. If you sign-up before October 31st, then you pay nothing until 2022. And you won’t be forced into any expensive annual contracts after your trial is up. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Your host, Dylan Kelley, shares the secrets he’s learned after running massively successful Black Friday/Cyber Monday campaigns for dozens of brands over the past 5 years. 

In this episode you’ll learn:

• The Black Friday/Cyber Monday email strategy that generated $1.75M in a single week—including the complementary SMS strategy. 
• Exactly when to launch your holiday sales during Q4. Hint: earlier than you think.
• How to handle shipping deadlines for 2021 without driving your customers crazy.

Dylan Kelley is Founder and CEO at Wavebreak, the email & SMS agency for high-growth DTC brands.

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

In this episode, Dylan interviews David from inBeat, a leading influencer marketing agency and platform. David reveals how brands like Soylent and Nordstrom are using micro-influencers to generate 100+ UGC assets/month to leverage on paid social.

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

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• inBeat
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. If you sign-up before October 31st, then you pay nothing until 2022. And you won’t be forced into any expensive annual contracts after your trial is up. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Our guest today is here to share actionable advice on creating social content that drives results, how to measure those results properly, and an inside look at what’s working best in 2021. 

Vasa Martinez joins the Wavebreak Podcast to talk about his experience creating amazing results for clients across community, creative, and innovation.

In this episode you’ll learn:

• How Growth Buster creates their content calendar, including how far out it’s scheduled, how they mix-in evergreen content with topical content, and whether they take a quality or quantity approach to social posting.
• Why Vasa doesn’t buy into the traditional formula for measuring the effectiveness of social posts, and the alternative formula he uses as his gold standard.
• What kinds of social content are working the best in 2021? Hint: It’s not video.

Vasa Martinez is Founder of Growth Buster, a digital + retail marketing agency and CMO of Outer Aisle. 

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• Growth Buster
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

In this episode of the Leading Brands podcast, we're joined by Kevin Escalera, Senior Director of Marketing at RSP Nutrition and AminoLean®. Join us as we dive into the brand's rapid growth and viral campaigns. 

In this episode, the following topics are discussed: 

• Innovation: How you can continue to innovate, regardless of the age of your company, and how RSP Nutrition was able to innovate and reinvent itself as AminoLean.
• Marketing: The state of marketing in 2024 and why Kevin doesn't stress over attribution.
• New Ideas for Growth: The game has changed over the last 12 months; learn about the new channels Kevin is focusing on for continued and lasting growth in 2024 and beyond.

Kevin Escalera is the Senior Director of Marketing at RSP Nutrition and AminoLean®.

• AminoLean at RSP Nutrition
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Today, Dylan talks about his favorite moments from past episodes of the podcast in our 200th episode special.

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Our guest today reveals how his case study meant to prove how big business could benefit from using higher quality ingredients quickly evolved into a business of his own pulling a million dollars per month. 

Daniel Hodgdon joins the Wavebreak Podcast to talk about how he leveraged his non-conventional background into building and scaling Vegamour into a successful company.

In this episode you’ll learn:

• How Daniel accidentally started Vegamour after getting frustrated with big businesses ignoring his advice to increase the quality of their products.
• The exact strategy Daniel used to scale quickly with Facebook Ads.
• Why choosing Vegamour’s first few products was a strategic decision, and what went into marketing the lash and brow serum first.

Daniel Hodgdon is Co-Founder and CEO of Vegamour, a holistic approach to hair wellness that incorporates clinically tested plant-based ingredients. Vegamour recently secured $80 million in minority growth investment from General Atlantic

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

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• Vegamour
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

In this emergency podcast episode, you'll find out when iOS 15 is rolling out and everything you need to know.

Get the latest on the update to iOS 15 and impact to email marketing by subscribing to our free industry-leading newsletter. 

Click here to sign up ->

• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

If you want to remain competitive in today’s marketplace with high ad costs, you need a best-in-class email and SMS program. 'Good enough' isn't good enough anymore.

A key to a great email program is a great segmentation strategy. In today's episode, learn how to effectively segment and mistakes to avoid.

Today Dylan dives into segmentation strategy for a best-in-class email program. 

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• Dylan’s Klaviyo guest post on pre-Q4 List Priming
• Ep 178: How Chirp Grew to $40M/Year
• Get on the email list where we send our weekly Growth Levers
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

In this episode Dylan Kelley, CEO at Wavebreak, shares everything you need to know about Q4 email and SMS marketing for 2021.

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

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• Dylan’s Klaviyo guest post on pre-Q4 List Priming
• Ep 178: How Chirp Grew to $40M/Year
• Get on the email list where we send our weekly Growth Levers
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Our guest today leveraged customer experience to grow Olipop 600% in 2020—and they’re on track to DOUBLE that this year.

Eli Weiss joins the Wavebreak Podcast to talk about how more companies could be hacking growth by practicing new school customer experience principles.

In this episode you’ll learn:

• What exactly modern CX looks like, and how to make sure you’re not following a dated playbook unlikely to yield any results.
• The logic behind the counterintuitive decision Eli made when he encouraged his growth team to add friction to the Olipop funnel.
• Why keeping an open line of communication between Growth, CX, and Retention is essential to building an airtight brand.

Eli Weiss is Director of Customer Experience at Olipop, the soda you grew up sipping, but with the added benefit of microbiome and digestive health support.

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• Olipop
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Our guest today was a driving factor in remodeling how women’s premium fashion brand NYDJ operates under-the-hood. 

Steve Morales joins the Wavebreak Podcast to share how you can start optimizing your team—and your tech stack—for scale.

In this episode you’ll learn:

• How Steve quickly identifies weak points in a tech stack by starting at the top and looking for inefficiencies with “gravitational pull”.
• Why most ecommerce brands would benefit massively from hiring a Google Analytics expert to clean up their GA account, instead of watching videos and mucking around themselves.
• The exact team structure NYDJ relies on for all their marketing efforts—including a breakdown of what’s in-house and what’s not.
• Why and how NYDJ made the switch from Salesforce Commerce Cloud to Shopify Plus. 

Steve Morales is VP of Marketing at NYDJ, a women’s premium fashion brand made for every body, all shapes, all sizes, and all ages.

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• NYDJ
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Jason Bornstein joins the Wavebreak Podcast to talk about why he believes that modern brands will have a hard time finding success in the future if they make this simple mistake.

In this episode you’ll learn:

• The data-driven strategies Jason used during his 5 years at Bonobos, managing acquisition and rapidly growing the brand 
• Why acquiring new customers online has become so difficult, and what Jason is recommending brands do about it 
• How investing in developing a strong loyalty strategy for your brand today can have a compounding effect down the line 

Jason Bornstein is a Principal at Forerunner Ventures, where he works with startup founders across categories who are moving the needle toward good. Forerunner Ventures has invested in Direct Channel Pioneers like Bonobos, Dollar Shave Club, Glossier, Warby Parker, and more.

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

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• Forerunner Ventures
• Jason’s recent viral article: Your CAC Doesn’t Matter
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

In this episode Dylan Kelley (CEO at Wavebreak) covers what he's learned in the last 4+ years of hosting the podcast:

• Growth patterns of the fastest-growing DTC brands to get to $10M then $100M (that you can steal)
• Your marketing budget is broken (and how to optimize it for more growth in the next 90 days)
• Top mistakes made by bootstrapped founder/CEOs that cost them millions in growth (from direct experience after 5+ years working directly with lots of successful and unsuccessful bootstrapped founder/CEOs)

Listen now!

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

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• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Learn how HydraFacial became a global success and billion dollar brand with Clint Carnell, CEO of HydraFacial.

This episode originally appeared on Wavebreak's Glam & Grow Podcast hosted by Takara Sewitt. 

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• Glam & Grow Podcast
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Ryan Bartlett joins the Wavebreak Podcast to talk about True Classic and their rapid growth to $150 million/year in revenue in 3 years.

In this episode you’ll learn:

• The Meta (Facebook/Instagram) marketing strategy that scaled the brand from $0 in 2019 to $150 million in 2022 (that still works today)
• How they increased revenue 30% by expanding internationally and which countries besides the US are their top performing
• Lessons from launching 5 retail stores in 2 months

And so much more - this episode is a must listen that originally aired in March 2023. 

Ryan Bartlett is the co-founder & CEO of True Classic.

• True Classic
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Our guest today shares how Mexacali Blues—an ecommerce and retail brand—deals with the ever-changing ecommerce landscape by focusing on people first.

Topher Mallory joins the Wavebreak Podcast to share why he prioritizes delivering experience to his customers (and his employees) instead of chasing trendy tactics.

In this episode you’ll learn:

• Why Topher has made a habit of checking in on his employees with a simple “how are you?”, and the exact blueprint he uses to run high-morale internal meetings.
• The steps Mexacali Blues has taken as a brand to double down on loyalty and delivering exceptional experiences to customers—both online and offline.
• The unconventional thought process that led Mexacali Blues to start sending an astrology newsletter that boosted their email marketing numbers.

Topher Mallory is CEO of Mexacali Blues, a retail brand based in Maine that sells self-branded clothing, jewelry, accessories, home decor and gifts. Topher is also co-owner and co-founder of Split Rock Distilling, which also owns Royal Rose syrups. 

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• Mexicali Blues
• Royal Rose Syrups
• Split Rock Distilling
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Learn how CurlMix was started with $100k won on a game show and scaled into an 8-figure brand.

CurlMix was funded with $100k co-founder Tim Lewis won on "Who Wants To Be a Millionaire".

Since that initial investment, CurlMix appeared on Shark Tank and hit $1M+ in monthly revenue. 

This interview originally aired from Wavebreak's new podcast: Glam & Grow! 

Hosted by Takara Sewitt, Wavebreak's Director of Brand Partnerships, she interviews leading fashion, beauty, and lifestyle brands every week.

Subscribe to the Glam & Grow podcast at glamandgrow.co

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• CurlMix
• Glam & Grow Podcast
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Curious what we've learned running email & SMS programs for $100M brands? 

Dylan Kelley, founder & CEO of Wavebreak, was recently interviewed on the eCommerce Townhall podcast with Jon Tucker.

He revealed Wavebreak’s most successful email & SMS strategies for 2021. 

Join Dylan and Jon as they dive into advanced topics like: 

- Flow Architecture

- Segmentation

- SMS Marketing

And really everything in between. 

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

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• Ecommerce Townhall Podcast
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.