Explore every episode of the podcast Leaders Of The West

This week, I’m joined by Kacee Bohle, founder of AgriMinds and one of my favorite people to talk real-life leadership with. Kacee is a certified executive coach who helps people in agriculture get unstuck, communicate better, and move forward with clarity and confidence. In this episode, we’re diving deep into decision-making: what holds us back, why perfectionism gets in the way, and analysis paralysis.  Kacee shares tools to help you trust your gut, stop second-guessing, and build momentum. We also talk about parenting and leadership, why taking small actions is the key to confidence, and how to reframe “wrong” decisions as some of your greatest learning moments. Whether you’re stuck on a business move, a life transition, or just choosing what’s next, this one will help you get going. Resources & Links: AgriMinds Summit AgriMinds Climbing with Coach Kiah podcast Atomic Habits by James Clear Marie Kondo Working Genius Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Kacee: Follow on Instagram @agcoachkacee Visit her website  Follow on LinkedIn  Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

We’re back for Part 2 with Jena Oschner, and this one goes deep. In this week’s episode, we talk about detoxing your home, ditching everyday toxins, and the products we actually use, without shame or fear. From face taping to Tylenol alternatives to artificial dyes, we’re covering the real-life ways we’re learning, adjusting, and finding what works for our families. Jena also shares about her journey into homeopathy, ozone therapy, functional testing, and the things she keeps with moderation in mind. If you’ve ever felt overwhelmed by all the swaps, this episode will help you focus on progress over perfection. Listen to Part 1 if you missed it! Resources & Links: Episode 85. Journey to Wellness with Jena Oschner Episode 138. Girl Talk (with Jena Oschner): Rethinking “Health” Part 1 Good Life Beef Farm Wife Tallow Radiance Rebel Vlasic Purely Pickles (dye-free) Arnica Montana Simply O3 Ozone Generator Redmond Real Salt LMNT electrolytes EWG Healthy Living App Toups & Co Dry Shampoo Zoya nail polish Isle of Paradise self-tanning drops Rebounder Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Jena: Follow on Instagram @jenaoschner Listen to her podcast Beyond the Crops Visit her website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m so excited to be sitting down again with my good friend Jena Oschner for a raw, relatable conversation about health, healing, and doing better for ourselves and our families. Jena’s previous episode was the Leaders of the West most-listened-to of 2025! This week, we’re continuing the conversation with even more honesty, insight, and shared experiences. From navigating autoimmune diagnoses and migraines to learning how to read food labels and remove hidden toxins from our homes, we’re sharing what this wellness journey really looks like behind the scenes. ​ We talk about functional medicine, regulating your nervous system, and rethinking what “moderation” means. Whether you’re already on your own health path or just curious about how to get started, this episode will meet you right where you are. Get ready for practical swaps, thought-provoking stats, and some laughs along the way. And be sure to come back next week for Part 2 of our conversation! Resources & Links: Good Life Beef Sweet Briar Creative Leaders of the West Episode 85: Journey to Wellness with Jena Oschner Beyond the Crops Episode 50: How Functional Medicine Healed Chronic Migraines and Lyme Disease Farm Wife Tallow Our Place Air Fryer Ninja Combi Air Fryer 3 Farm Daughters Pasta Simple Mills Siete Foods Thrive Market Grocery Outlet Izzio Artisan Bakery Partners Sourdough Crackers NARS Cosmetics Partake Foods Cookies Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Jena: Follow on Instagram @jenaoschner Listen to her podcast Beyond the Crops Visit her website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, I’m joined by Andrea Sager, founder of The Legalpreneur, podcast host, mom of two, and one of the most candid, insightful voices in the small business legal world. Andrea’s story is anything but traditional. After walking away from her “dream job” at a big law firm, she built a new model that helps entrepreneurs legally protect their businesses while staying true to who they are. We talk about why she left big law, how she pivoted after her divorce, and the major mindset shifts that helped her rebuild her life and her company with more alignment. Andrea shares how she’s regulating her nervous system, reshaping her approach to success, and why she believes women are meant to build wealth. You’ll leave this one feeling inspired to bet on yourself on your own terms. Resources & Links: The Legalpreneur Membership Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Andrea: Follow on Instagram @andreasagerlaw and @thelegalpreneur Follow on TikTok @thelegalpreneur Listen to The Legalpreneur Podcast Visit her websites AndreaSager.com and TheLegalpreneur.com Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, I’m joined by Melinda Underhill, the powerhouse VP of Human Resources at the Houston Livestock Show and Rodeo, aka the largest event of its kind in the world. With over 36,000 volunteers, 109 committees, and a year-round operation, Melinda offers a behind-the-scenes look at how RodeoHouston runs like a well-oiled (and wildly passionate) machine. We talk about how they cultivate volunteer leadership, create accountability without burnout, and keep communication flowing across thousands of people. Melinda also shares her thoughts on leading with integrity, building family-first cultures, and the powerful role that celebration and recognition play in long-term success. This is a masterclass in people-first leadership, whether you’re running a local booster club or the biggest rodeo in the world. Resources & Links: Peloton Dare to Lead by Brené Brown Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Follow the Houston Livestock Show and Rodeo: Follow on Instagram @rodeohouston Visit the website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this honest solo episode, I’m pulling back the curtain on a personal decision I wrestled with for months: getting an upper blepharoplasty. If you’ve ever looked in the mirror and felt unsure about whether it’s okay to want a change (especially as a mom or role model), this episode is for you. I walk through what the surgery is, why I chose to do it now, and how I reconciled that decision with my desire to model confidence and self-love for my daughter. I also share my full experience, from cost, healing time, and recovery tips to the unexpected emotional side of cosmetic surgery. Whether you’ve been curious about eyelid surgery, are navigating your own self-care journey, or just want to hear a very real perspective on beauty, aging, and womanhood, this episode is full of heartfelt, unfiltered conversation. Resources & Links: Idaho Eyelid and Facial Plastic Surgery Radiance Rebel Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, I’m joined by Shada Brazile, barrel racer, horsewoman, business owner, mom, and someone I deeply admire. From growing up in a rodeo family to building one alongside her husband, Shada has lived a life steeped in the Western lifestyle. In our conversation, she opens up about the realities of balancing rodeo life, marriage, motherhood, horses, and hustle, and how she’s learned to do it all without chasing perfection. In this episode, we talk about the highs and lows and everything in between. Shada’s story is proof that you can pursue your own path and still show up fully for the people and passions that matter most. Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Shada: Follow on Instagram @shada_brazile Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, I’m joined by Tiah DeGrofft, the first-ever female president of the iconic Pendleton Round-Up. Tiah has lived nearly every chapter of Round-Up tradition: from growing up in the grandstands to serving as a princess, queen, board member, and eventually president of one of the most historic rodeos in the world. In this episode, we talk about the depth of community behind the Pendleton Round-Up, what it really takes to run a legacy event, and the leadership lessons Tiah has learned along the way. She shares what her background in sports marketing and the PGA Tour taught her about rodeo as a business, why hospitality is the best ROI, and how Round-Up’s 1,200+ volunteers make it all possible. We also dive into her favorite rodeos, what every event can do to create a memorable experience, and how women can relentlessly pursue big dreams without giving up their seat at the table. Resources & Links: Pendleton Round-Up How to Win Friends & Influence People by Dale Carnegie Let’er Buck Not Gonna Lie with Kylie Kelce Podcast Calm Down with Erin & Charissa Podcast The Skinny Confidential Him & Her Show Podcast The Chris Harder Show Podcast The Ed Mylett Show Podcast Toter Tales with Coleman Proctor Podcast The Jeff Fenster Show Podcast The Luke Branquinho Show Podcast Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Tiah: Follow on Instagram @tdegrofft Follow on Facebook @tiah.degrofft Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this solo episode, I’m talking about something most of us wrestle with at some point: when is it okay to quit? Whether it’s a book, a job, a goal, or a season of life, knowing when to push through and when to let go isn’t always clear, and it’s something I’ve been navigating personally. I share the story of a book that triggered way more introspection than I expected, and how that led to deeper questions around alignment, identity, and even whether I still want to say yes to speaking gigs.  This is a conversation about redefining what resilience looks like, checking in with your gut, and giving yourself permission to pivot, even if it means walking away from something you once wanted. Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, I’m joined by Karoline Rose Bohannan, founder of KRose Company, Cattleman U, The Rancher’s Daughter, North Fork Fizz, and co-owner of Bohannan Cattle Company.  In this episode, Karoline and I talk about growing up in a family full of hustle, learning how to lead without micromanaging, and building multiple companies that blend tradition with innovation. From launching a dirty soda shop in Montana to buying 30,000 feeder calves a year with her dad, Karoline shares what it really takes to chase ideas, manage people, and lead with intention. She talks candidly about what it takes to be a true visionary, how she decides which ideas are worth pursuing, and the leadership lessons she’s learned along the way. We also cover hiring, hustle culture, entrepreneurial identity, and making time for what actually matters. Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Karoline: Follow Karoline on Instagram @rose.karoline Visit KRose Company and follow on Instagram @krosecompany and Facebook Visit The Rancher’s Daughter and follow on Instagram @the_ranchersdaughter and Facebook Visit Cattleman U and follow on Instagram @cattlemanu, Facebook, and listen to the podcast Visit North Fork Fizz and follow on Instagram @northforkfizz, Facebook, and TikTok Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week’s episode, I’m joined by Kelli LeClair, founder of Heritage Style, ranch wife, mom, and the queen of building a loyal community through business. Kelli has grown her jewelry brand with grit, heart, and zero shortcuts, turning Instagram lives into real relationships and consistent connections into lasting success. We talk about how she started Heritage Style as a side hobby (while selling farm equipment by day), what the move from Texas to Wyoming taught her, and how she’s grown a loyal customer base without chasing trends or playing the influencer game. Kelli shares how she balances trade shows, mom life, and ranch life, plus the mindset shifts that helped her stay positive through hard seasons. This one’s full of wisdom for business owners, boutique brands, and anyone looking to build something of their own, without selling out. Resources & Links: How to Win Friends and Influence People by Dale Carnegie The Toast podcast The Daily podcast Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Kelli: Follow on Instagram @heritage.style Follow on Facebook @heritagestyle Visit the Heritage Style website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this solo episode, I'm sharing a story I've never told publicly before. It's about a terrifying experience that pushed me to the edge, changed how I define "hard," and taught me what truly matters. It starts with a burst blood vessel in my eye (twice) and ends with me realizing just how much strength we find when we're backed into a corner. Through all the fear, uncertainty, and horror-movie-level side effects, I came away with one thing: perspective. Most of the things we call "hard," like awkward emails, new projects, and tough conversations, aren't actually hard. They're just unfamiliar. And once you've faced something truly difficult, you stop being afraid of the little stuff. We can find strength in ourselves to face anything.  Resources & Links: Episode 28. How to Push Through a Losing Season Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m excited to be joined by Western artist Gina Teichert, a Nevada-born, California-based painter whose work blends tradition, fashion, and a little Clint Eastwood attitude. Her story is a perfect example of what happens when the West meets big-city energy and creativity, and of how art can bridge worlds that don’t always meet. Gina and I talk about what it means to tell the story of the West through art, how the Coors Young Guns shows create space for new voices (and new collectors!), and why she believes the romance of the West is worth preserving, even if some parts of the myth need rewriting. We also touch on her modeling career, her deep respect for ranch women, and how her upbringing in Elko shaped the kind of artist (and human) she is today. If you’ve ever wondered how art fits into agriculture, or why telling the story of our rural life visually still matters in a digital world, this episode will give you a fresh, thoughtful perspective. Resources & Links: Coors Western Art Young Guns Pre-order Drinking Wild Water: Essays (Voice in the American West) Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Gina: Follow on Instagram @ginateichert Visit her website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, I’m joined by Wyatt Wentz, rodeo videographer, storyteller, and lifelong stock contractor’s son whose passion for Western sports runs deep. If you’ve watched any of the big rodeos in the Northwest lately, there’s a good chance you’ve seen his work. We talk about how Wyatt got started and how he’s grown a full-time career in video since 2020. We hear why his passion isn’t necessarily for content or camera gear, but for rodeo itself. His story is a reminder that you don’t have to be loud to make an impact, and that starting small can lead to something big. Wyatt also shares the lessons he’s learned behind the lens, why his ultimate goal is to produce full-scale rodeos with Western music events included, and how people like Randy Quartieri helped him bet on himself when it would’ve been easier to play it safe. If you’ve ever been afraid to go all in on your own path, this is the episode for you! Resources & Links: Randy Quartieri Jeff Fenster Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Wyatt: Follow on Instagram @wyatt_wentz Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this solo episode, I’m talking about something that feels a little old-school these days: loyalty. We live in a world of next-day shipping, bargain shopping, and endless options. While convenience is great, I believe loyalty is better. Loyalty builds trust, creates long-term relationships, and pays off in ways that cheap never will. I share personal stories about the Chevron crew that’s serviced my car for over a decade, why my family drives hours to work with one specific salesperson, and why I’ll never go to a different hairstylist. These aren’t just transactions, they’re relationships. And those relationships have brought me peace of mind, priority service, and people who genuinely care. Whether you’re a business owner trying to build a loyal customer base or a consumer wondering if that extra $20 is worth it, this episode is a reminder that loyalty always pays off in the long game. Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

I'm so excited for this week's episode! I'm joined by Kylie Epperson: entrepreneur, speaker, coach, founder of Farmwives Club, and host of the Boldly Grounded podcast. If you've ever struggled with identity, burnout, or finding your voice in the chaos of farm life, this conversation is going to feel like a big exhale. Kylie shares the behind-the-scenes journey of building Farmwives Club from a deeply personal season of postpartum anxiety, unmet expectations, and a whole lot of self-doubt. We talk about worthiness, motherhood, redefining ambition, and why investing in ourselves as rural women is not only important, but essential. She opens up about how one retreat changed her entire career path, what it's like hosting a 200-woman event in small-town Missouri, and the ROI of investing in spaces where women can feel seen, supported, and celebrated. Whether you're knee-deep in farm chores, raising babies, building a brand, or doing all of the above, Kylie's bold honesty and warmth will resonate deeply.   Resources & Links: Powerhouse Women Podcast Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West   Connect with Kylie: Follow on Instagram @kylieepperson_  Visit her website Find more info on the 2026 Farm Wives Club The Event Listen to her podcast, Boldly Grounded    Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website    Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the podcast, I'm joined by one of the most respected leaders in Western sports, Linsay Rosser Sumpter, Commissioner of the Women's Rodeo Championships. Linsay has literally done it all: athlete, coach, producer, secretary, marketer, stock contractor, and now a trailblazer in creating real opportunities for women in rodeo. In this episode, Linsay shares her rodeo roots (shoutout to the legendary Cotton Rosser), how she became commissioner of one of the fastest-growing rodeo events in the world, and why she believes innovation and inclusion are key to the future of the sport. We talk about breakaway roping, equal payouts, fan experience, and how Linsay balances deep respect for rodeo's heritage with a clear vision for what's next. We also dive into topics like animal welfare, Title IX, competing rodeo calendars, and what the rodeo industry can learn from women's basketball and even Taylor Swift. Linsay holds nothing back, and her passion for the sport, its athletes, and the next generation is contagious.   Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West    Connect with Linsay: Visit Women’s Rodeo Championships Follow Linsay on Instagram @linsaylee   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website    Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this solo episode, I'm talking about something I know many of us have experienced: analysis paralysis. You know the feeling: you want to make the right decision, so you research and plan and overthink, and before you know it, months (or years!) have gone by and you've made no progress. I'm sharing personal stories about dealing with health issues, painting my house, launching Of The West, and how I had to stop waiting for perfection and just start moving forward. Because the truth is, clarity comes from action, not more research. This episode is full of real talk, gentle nudges, and 10 practical takeaways you can use when you're stuck in overthinking mode. If you've been circling an idea, this is your sign to stop talking about it and start being about it.   Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website    Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, I’m so excited to be joined by Katie Hollingsworth, ICF-certified professional coach, mental performance expert, and founder of Krave Coaching. Katie has worked with athletes, entrepreneurs, and leaders from rodeo, wrestling, and football to collegiate and pro athletes. She brings a one-of-a-kind blend of grit, neuroscience, and real-life western world experience to her coaching. With two decades in marketing, communications, and PR, plus years spent in the arena as a coach for the Oklahoma State Rodeo Team and Western Sports Foundation, Katie knows what it takes to perform under pressure and lead with clarity. She’s helped hundreds of people sharpen their focus, overcome self-doubt, and unlock a competitive edge, and in this episode, she brings that insight to you. We talk about redefining success through different life stages, navigating burnout, and the moment Katie realized her own workaholic tendencies weren’t serving her or her family. We also explore how mindset shapes performance, how to build internal self-trust, and what it looks like to parent kids in a way that nurtures healthy self-talk. Whether you’re leading a team, raising a family, or working on your own goals, this conversation is packed with clarity, encouragement, and actionable tools. Resources & Links: Mind Gym by Gary Mack With Winning in Mind by Larry Bassham You Are a Badass by Jen Sincero  Patrick Lencioni books Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West   Connect with Katie: Follow on Instagram: @kravecoaching Follow on Facebook: @kravecoaching  Visit her website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

This week I’m joined by Lizzy Bentley, founder of City Boots and one of the coolest women in the Western fashion industry. From her early days in Amarillo to her 10-year journey building a handcrafted boot brand, Lizzy shares the story behind creating a product that blends timeless Texas heritage with modern style. We talk about how City Boots started as a creative outlet, how social media helped her find her first manufacturers, and why she’s always kept her focus on making high-quality, long-lasting, good-looking boots that actually feel good on your feet. Lizzy also shares how she navigated the devastating loss of her husband in 2019, how grief changed her life and leadership, and why she ultimately decided to keep the business going. You’ll hear about her favorite collaborations (LoveShackFancy! Megan Moroney! Sydney Sweeney!), how she handles competition in the fashion space, what advice she has for founders feeling overwhelmed, and why pink is absolutely a neutral. Resources & Links: The Skinny Confidential Him & Her Show Podcast The Skinny Confidential Shop Buy Back Your Time by Dan Martell FreedomPark Valet at DFW Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Subscribe to Of The West's⁠Newsletters List your jobs on ⁠Of The West Connect with Lizzy: Follow City Boots on Instagram @citybootsofficial  Follow Lizzy on Instagram @lizardboots Visit City Boots website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this solo episode, I’m telling a story about watering my neighbor’s flowers and how it taught me one of the clearest lessons I’ve had lately about leadership, responsibility, and why “doing the job” is never enough. There’s a difference between following instructions and owning the outcome. Whether you’re a freelancer, an employee, a business owner, or a team leader, this episode is all about why critical thinking, thoughtful initiative, and caring about the end result are what truly set people apart. I also flip the lens and challenge leaders to think about whether their instructions are still aligned with the actual goals, and whether they’re rewarding the people who get creative, solve problems, and think beyond the checklist. If you’re navigating team dynamics, delegation, project ownership, or even just wondering what makes someone great to work with, this episode is for you. Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Subscribe to Of The West's⁠Newsletters List your jobs on ⁠Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to part two of our two-part series about Vence. This week I’m joined by Dr. Miranda Meehan, Extension Livestock Environmental Stewardship Specialist at North Dakota State University and one of the leading researchers studying virtual fencing in rangeland systems. Miranda brings a boots-on-the-ground perspective to this technology—literally. She and her team have collared over 400 animals across multiple research projects, and in this episode she shares what they’re learning about cow behavior, grazing patterns, conservation impacts, and how virtual fence compares to traditional fencing and polywire systems. We talk about everything from escapes (yes, it happens with barbed wire, too), to patch grazing, to how heat maps and collar data are being used to improve grazing distribution and livestock performance. Whether you're curious about how Vence works, wondering if heifers follow instructions better than cows, or just love hearing from women in ag who are doing important work—you’ll love this conversation. Resources & Links: Vence  The Four Winds: A Novel by Kristin Hannah Books by Erik Larson Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Vence: Follow on Instagram @sensehubvence  Follow on Facebook @sensehubvence Visit their website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week I’m joined by Grace Inglee, my Rancher Success Rep from Vence, the virtual fencing company we’ve been using on our own operation since late 2024. After getting so many questions from listeners and followers about how it works, how hard it is to set up, and whether or not it actually keeps cows in, I wanted to bring Grace on to walk through all of it. We break down what virtual fencing is, how it compares to traditional fencing, and the different use cases Vence is seeing across the country—from fire recovery (like ours) to predator monitoring, rotational grazing, and more. Grace also shares how the collars, towers, and herd manager software work together, how long it takes to train cows (spoiler: it’s surprisingly fast), and how even low-tech producers can get up and running with confidence. Whether you’re hearing about virtual fencing for the first time or you’re seriously considering it for your own operation, this episode will answer the questions you didn’t even know to ask. I also share our firsthand experience, what we’ve learned over the last several months, and why we’ve been genuinely impressed by how effective the system is. Resources & Links: ⁠Vence ⁠ ⁠Join The Directory Of The West⁠ Get our FREE resource for ⁠Writing a Strong Job Description⁠  Get our FREE resource for ⁠Making the Most of Your Internship⁠ Email us at ⁠hello@ofthewest.co⁠ Subscribe to Of The West's⁠ ⁠Newsletters⁠ List your jobs on ⁠⁠Of The West⁠ Connect with Vence: Follow on Instagram ⁠@sensehubvence ⁠ Follow on Facebook ⁠@sensehubvence⁠ Connect with Grace: Follow on Instagram ⁠@g_inglee⁠ Connect with Jessie: Follow on Instagram ⁠@ofthewest.co⁠ and ⁠@mrsjjarv⁠ Follow on Facebook ⁠@jobsofthewest⁠ Check out the Of The West ⁠website⁠ Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this solo episode, I’m sharing a surprising business lesson that started in a less-than-stellar wash bay and ended in a car wash that felt more like a spa. From broken vacuums and missing towels to free upgrades and genuine customer care, these experiences reminded me that the little things aren’t so little. I’ll walk you through three takeaways every business can use, whether you’re selling beef, running a boutique, managing a member-based organization, or leading a team. If you want to make your customers feel good about paying you (and keep them coming back), it’s all about consistency, attention to detail, and showing people they matter. Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m excited to be joined by Jess Pryles, meat expert, live fire cook, author, TV personality, and founder of the iconic Hardcore Carnivore brand. Originally from Australia, Jess shares how a fascination with Texas barbecue sparked a complete life pivot, taking her from Melbourne to Austin and into the heart of America’s meat culture. We dive into her journey from learning butchery basics at a local shop to becoming one of the most recognizable voices in barbecue. Jess shares how she turned her passion for meat into a thriving business, the lessons she learned launching a product line, and how formal meat science education strengthened her credibility. We also talk social media, brand authenticity, hiring the right team, and why diversifying your content can create deeper audience connections. If you love a good origin story, want insider cooking tips, or just need inspiration for following your passion, Jess delivers it all—served up with a side of steak. This episode is packed with actionable advice you can use right now to improve communication at work and beyond. Resources & Links: BPN Yeti Kitchen Items Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Jess: Follow on Instagram @hardcorecarnivore @jesspryles Check out Hardcore Carnivore website Visit Jess Pryles website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I’m joined by Cate Havstad-Casad, hat maker, leather goods founder, regenerative rancher, and all-around creative force. Cate’s story weaves together multiple passions into a life and business that’s as intentional as it is inspiring. From building custom western hats in a horse barn wash stall, to launching Range Revolution, a leather goods brand sourcing hides from regenerative ranches, Cate shares how she’s tackling waste in the meat industry, strengthening supply chains, and creating heirloom-quality products that honor both the land and the people who steward it. We talk about the realities of starting a mission-driven brand, the challenges (and wins) of building a regenerative supply chain from scratch, and how she balances entrepreneurship with motherhood. Cate also shares how slowing down, building the right team, and staying rooted in purpose have shaped her vision for the future of her multiple businesses.  If you’ve ever dreamed of blending creativity, agriculture, and impact into your own work, or you simply love a good story about building something beautiful from the ground up, this episode will leave you both inspired and motivated to take your own next step. This episode is packed with actionable advice you can use right now to improve communication at work and beyond. Resources & Links: Small is Beautiful: Economics as if People Mattered by E.F. Schumacher Mountain & Prairie with Ed Roberson Podcast Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Cate: Follow on Instagram @rangerevolution @havstadhatco @casadfamilyfarms Visit her websites Range Revolution Havstad Hat Company Casad Family Farms Email her at info@casadfamilyfarms.com Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this solo episode, I’m diving into something we all run into: how to ask for help or feedback in a way that actually gets you what you need, and how to give focused, respectful feedback when someone else asks. We’ve all been there: you crowdsource advice and end up with a flood of tangents, venting, or random noise before you get anything useful. I break down why vague questions lead to scattered responses, share my C + B + F formula (Context + Boundaries + Format), and explain how small changes can improve the way we interact, collaborate, and support each other, whether online, in meetings, or in everyday life. Along the way, I share insights from Amanda Palmer, Adam Grant, Chris Voss, and Priya Parker, plus some relatable stories (including one about asking if anyone’s been to the zoo, you’ll laugh!). This episode is packed with actionable advice you can use right now to improve communication at work and beyond. Resources & Links: TED Talk: The art of asking by Amanda Palmer Give and Take: A Revolutionary Approach to Success by Adam Grant Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss The Art of Gathering: How We Meet and Why It Matters by Priya Parker Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Subscribe to Of The West's Newsletters List your jobs on ⁠Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, I sit down with Mackenzie Burnett, co-founder and CEO of Ambrook, for a conversation that blends tech, ag, leadership, and the courage to jump into something new. Mackenzie shares her path from software and policy into agriculture, why building financial tools for farmers and ranchers became her passion, and how showing up with curiosity (and asking plenty of questions) has been key to Ambrook’s success. We also dig into what it takes to build trust in ag communities, why feedback is a gift, and how imposter syndrome shouldn’t keep you from solving problems you care about. We cover everything from the realities of startup life to what it’s like leading in a niche industry, plus Mackenzie’s surprising journey to becoming an amateur boxer. Whether you’re an entrepreneur, ag business owner, or just someone curious about blending industries, this episode is packed with insight and inspiration.  Resources & Links: The Inner Ring by C.S. Lewis Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Mackenzie: Follow on X @ciaomack Visit the Ambrook website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I’m joined by Ty deCordova, seasoned cattleman, entrepreneur, and COO of Live Ag. Ty brings over 25 years of experience in livestock marketing to the table, from growing up sorting cattle in the pens of his family’s Texas cattle company to now co-leading a forward-thinking livestock and equipment sales platform that’s built on innovation, relationships, and faith. In this episode, Ty and I talk about building a business that prioritizes honesty, customer service, and staying rooted in purpose. He shares why Live Ag expanded into equipment sales, how his team is designing user-friendly tech that truly serves producers, and how they’ve already marketed more than 150,000 head of cattle in less than a year. Ty also gives us his honest perspective on the cattle market, where it’s heading, and the critical role land and water access will play in shaping agriculture's future. Whether you're marketing calves, building a business, or just looking for a grounded and honest conversation, this one is packed with insight you won't want to miss. Be sure to subscribe/follow the show so you never miss an episode! Resources & Links: Be A Maker School⁠ Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Ty: Follow Live Ag on Instagram @live.ag.auctions Follow Live Ag on Facebook @liveag Visit the Live Ag website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, I’m sharing a topic that’s been on my heart: why taking pride in our appearance still matters. This isn’t about vanity or having the latest trends. It’s about intention, discipline, and the message we send to others and ourselves when we choose to show up well. Whether you’re heading to a meeting, school event, or just running errands, how we present ourselves speaks volumes. I’m also offering simple, practical tips for getting dressed with confidence, without needing a huge budget or closet full of clothes. It’s not about being fancy, it’s about being intentional. And when we take the time to show up with care, it reflects the pride we have in our work, our families, and our roles in this industry. If we want others to take our industry seriously, we need to take ourselves seriously first.  Resources & Links: ⁠Be A Maker School⁠ Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I’m joined by the one and only Click Thompson, three-time PRCA Photographer of the Year, creative powerhouse, and someone who’s helping shape the future of Western sports through a lens of trust, grit, and storytelling.  Click’s journey is anything but typical. Originally from Virginia and a former Department of Defense employee, he left a stable government job to chase something most people couldn’t understand: rodeo photography. From the bright lights of the NFR to the quiet, behind-the-scenes moments most people never see, Click has documented rodeo with purpose and passion. And he’s only just getting started. In this episode, we talk about falling in love with the process, the reality of “overnight success,” and what it really takes to build a creative career in the Western industry. Click shares how obsession with your craft (not just your subject) is key, why the Western industry thrives on relationships, and how staying committed when no one’s watching changes everything. Whether you’re a photographer, entrepreneur, or just someone grinding toward your goals—this one’s a masterclass in resilience, storytelling, and heart. Resources & Links: The Creative Act: A Way of Being by Rick Rubin Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Click: Follow on Instagram @clickthompson  Follow on Facebook @clickt  Visit his website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, I’m joined by the vibrant and faith-filled Skylar Richardson, founder of SkyGardens in West Texas. Raised on a cotton farm, Skyler’s journey took a turn from law school ambitions to flower farming—thanks to a canceled LSAT, a supportive family, and a deep sense of purpose rooted in faith and community. In this episode, we dive into what it really takes to grow delicate blooms in the middle of dust, drought, and 30 mph winds. Skyler shares the miracle moments behind her flower farm’s beginnings, the challenges of farming in unpredictable conditions, and why inviting the community to experience the farm firsthand has been such a powerful part of her mission. If you’ve ever felt called to pivot your plans, lean into your faith, or just want to hear a story about beauty blooming where it “shouldn’t,” this one’s for you. Resources & Links: Bible Mysteries Podcast Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Skyler Follow SkyGardens on Instagram @skygardenstx  Follow SkyGardens on Facebook @skygardenstx Watch SkyGardens on YouTube @skygardenstx Visit SkyGardens website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, I’m behind the mic solo sharing two podcast episodes that really challenged and inspired me, and I think they’ll do the same for you. Both come from The Skinny Confidential Him & Her Podcast, and while the guests (Piers Morgan and Emma Grede) couldn’t be more different, they left me thinking about two things we all need more of: the ability to really listen to people we don’t agree with, and the willingness to put in the work if we want to build a life of freedom. From creating meaningful conversations to embracing the grind, these episodes hit on lessons that are so relevant in both our personal and professional lives. I’m sharing why those interviews stuck with me, how they apply to leadership in ag and western industries, and why I think we’ve got to stop shaming hustle and start owning the season we’re in. Whether you’re just starting out or building your next chapter, I hope this episode is a reminder that growth isn’t always comfortable, but it’s always worth it. If something’s been challenging you lately, a book, a podcast, a conversation—I’d love to hear it. Let’s keep learning, listening, and leading with purpose. Resources & Links: The Skinny Confidential Him & Her Podcast The Skinny Confidential Him & Her Podcast Episode 838: Piers Morgan Unfiltered - Advice To Society, Meghan & Harry, Political Chaos, & Bouncing Back In The Era Of Cancel Culture The Skinny Confidential Him & Her Podcast Episode 841: Emma Grede On Pt. 2 Work Life Balance Truths, Successful Traits, Finding Your Strengths, & Hustle Culture Aspire with Emma Grede Podcast Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m excited to be joined by Terrell Miller, co-founder of Cattlesoft and the force behind CattleMax, one of the most trusted software platforms in the cattle industry. What started as a student project between him and his wife in 1999 has grown into a suite of rancher-focused tools used across the country and internationally.  In this episode, Terrell shares the humble beginnings of CattleMax, how he mailed out software CDs before laptops were common, and what it’s taken to earn the trust of ranchers over 25+ years. We dive into how smartphone adoption shifted the ag tech landscape, where AI is headed in the livestock industry, and why genomic testing is becoming a game-changer for commercial producers. We also talk about the entire Cattlesoft ecosystem: CattleTags, CattleScales, CattleDNA, and the popular Ranching.com newsletter, and why they’ve remained committed to customer choice, compatibility, and helping producers manage records their way. Terrell’s down-to-earth leadership style, combined with his passion for technology and cattle, makes this a conversation full of insight and inspiration. Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West ⁠Email List List your jobs⁠ on Of The West Connect with Terrell: Visit Cattlesoft, CattleMax, CattleTags, CattleScales, CattleDNA, Ranching.com Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, I’m joined by PJ Budler—cattleman, international livestock judge, and passionate advocate for balance in the cattle industry. PJ brings a fascinating global lens to our conversation, having judged over 100 breeds in 50 countries. From his early beginnings in South Africa to his current work across the U.S. and beyond, PJ shares what he’s learned about the importance of adapted, functional cattle and the impact of decentralization on rural communities. We talk about the difference between chasing trends and building generational operations, why average cattle are actually the backbone of the industry, and how the U.S. can lead globally by focusing on adaptability and trade. PJ’s philosophy of holding the middle and his advocacy for family farms make this conversation one you don’t want to miss—especially if you care about the long-term sustainability of agriculture. Resources & Links: Man Must Measure by Jan Bonsma Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West ⁠Email List⁠ ⁠List your jobs⁠⁠ on Of The West Connect with PJ: Follow on Instagram @pjbudler Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week’s episode features Apple Girl Kait, also known as Kaitlyn Thornton, a fourth-generation orchardist who’s using her voice to bridge the gap between agriculture and the everyday consumer. Kait shares how selling apricots as a teenager sparked her love for marketing, storytelling, and educating others about life on the farm. From misconceptions about pesticides and labor to questions as simple as “do apples grow on trees?”, Kait has made a name for herself by answering it all with honesty, humor, and heart. We talk about the power of showing up online, why agriculture needs to start playing offense in the digital space, and what leadership looks like in this new era of advocacy. Kait’s approachable style and willingness to share both her knowledge and curiosity remind us that we don’t need to be experts — we just need to be willing to tell our stories. Whether you're in ag or not, this episode will leave you inspired to speak up, support others, and find meaning in the work you do. Resources & Links: The Mel Robbins Podcast Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Kait: Follow on LinkedIn @kaitlynthornton Follow on Instagram @applegirlkait  Follow on TikTok @apple.girl.kait  Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week’s episode is a deep and honest conversation with Sammie McCracken, founder of Buckskin Rowe, equine sports marketing expert, and all-around inspiring woman. Sammie brings the realness we all need when it comes to navigating burnout, balancing (or not balancing) business and motherhood, and leading a team with empathy. We talk about how burnout can sneak in without warning, especially for high achievers, and what it actually looks like to recognize it in yourself and your team. Sammie shares her personal story of building a business, hiring the right people, and choosing growth over perfection. You’ll hear us dive into leadership, team dynamics, and the importance of checking in, on others and on ourselves. Resources & Links: The Alchemist by Paulo Coelho Big Magic by Elizabeth Gilbert The Creative Act: A Way of Being by Rick Rubin Born to Run by Christopher McDougall Huberman Lab Podcast Lex Fridman Podcast Shawn Ryan Show The Joe Rogan Experience Dr. Christina Maslach Dr. Michael Leiter Loom Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Sammie: Follow on Instagram @buckskinrowe and @sammielmccracken Visit the Buckskin Rowe website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s conversation is with guests Ladd and Zoey Wahlen, the husband-and-wife duo behind Roots Chips! This is the first time we’ve had a couple on the podcast together, and their story is such a great example of passion, perseverance, and purpose. From growing potatoes on their farm in Idaho to launching a regenerative, farmer-owned chip brand, Ladd and Zoey are doing business differently. In this episode, we talk about how they took a big idea (that started as a dream!) and turned it into a thriving consumer product, all while raising four kids, running a farm, and making regenerative agriculture a core part of their mission. We also dive into the behind-the-scenes of building a brand from scratch, navigating the challenges of distribution, hiring a strong team, and the reality of balancing (or not balancing) two full-time businesses. Resources & Links: Seven Habits of Highly Effective People by Stephen R. Covey How to Win Friends and Influence People by  Dale Carnegie Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List  List your jobs on Of The West Connect with Ladd and Zoey: Follow on Instagram @rootschips  Visit the website Follow on TikTok @rootschips Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

I'm so excited for you to hear today’s conversation with Torie Egger! Torie is a wildly talented western lifestyle photographer with a gift not just behind the camera, but also in how she builds community and shares her craft. In this episode, we talk about how she went from photographing livestock on her family’s feedlot to building a recognizable brand and business with purpose. Torie shares about the early days of her business, what she wishes she had done differently, and the personal projects that keep her inspired today. We also talk about creativity vs. competition, the myth of gatekeeping in the creative space, and how her “everyone has a seat at my table” mindset has shaped both her personal values and business growth. This episode is packed with wisdom for anyone trying to build a meaningful brand, overcome imposter syndrome, or stay creatively inspired—whether you're a photographer or not. Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Torie: Follow on Instagram @torieegger Follow on Tiktok @torieegger Follow on YouTube @torieegger Visit her website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

I'm excited to have Emily Konkel on the show today! Emily is the Executive Director of the National Reined Cow Horse Association (NRCHA). In today's episode she shares her journey from starting from the ground up.  Emily grew up in Michigan with no connection to horses. The horse bug bit her around five years old. After college she followed her heart working her way through various odd jobs in the industry for years until landing long-term at the NRCHA.  Emily discusses the growth of NRCHA, the challenges of balancing tradition with innovation, and her approach to leadership including authenticity and genuine care for the industry.  This episode portrays grit and determination to follow your heart and passion.  Resources & Links: Dare to Lead by Brene Brown Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Emily: Follow on Instagram @thenrcha  Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

I'm excited to have Elizabeth Thomas on the 100th episode today!  Elizabeth shares her journey of transitioning from a corporate career to running Thomas Cattle Company's meat business. Initially working as VP of Marketing at a credit union for 15 years, Elizabeth started the beef business in 2019 while maintaining her corporate job. She managed both roles before leaving her position to focus full-time on growing the family's beef business. The company operates both direct-to-consumer and wholesale channels, serving restaurants and grocery stores.  Elizabeth also shares the importance of team building, the challenges of managing high market prices and processing logistics, as well as prioritizing tasks. Today’s episode is inspirational for those looking to make a leap to entrepreneurship or scaling their business! Resources & Links: The Mel Robbins Podcast The Game with Alex Hormozi Podcast Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List  List your jobs on Of The West Connect with Elizabeth: Follow on Instagram @thomascattlecompany Follow on Facebook @thomascattlecompany  Follow on TikTok @thomascattlecompany Check out their website   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

I'm excited for the 99th episode today! Thank you to all the listeners for making this possible. Today I reflect on many different lessons I've learned from my parents. I'll share how they've built a successful cattle operation, the history behind the ranch, and their reputation for consistently raising high-quality cattle. Some of the lessons I share include:  Taking pride in possessions Living within means Showing courage  Doing whatever it takes to complete tasks Prioritizing work before play Maintaining financial responsibility Avoiding trend-chasing  Practicing humility I'm so grateful to be my parents' child. Their teachings have influenced and impacted my success in various ventures beyond ranching. Stay tuned for the 100th episode next week! Resources & Links: Be A Maker School Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

In today’s episode, Mark Stewart is sitting down with me. He shares his background and journey to Agriculture Future of America (AFA), explaining how he transitioned from higher education fundraising to his current role through networking connections. Mark described AFA's mission and highlights how AFA enhances students' networks and aids in career pathway exploration. We also dive deep into board governance. Mark shares insights from his experience across various organizations. He shares the importance of understanding different board structures and the critical need for proper vetting before joining any board. Mark stresses the significance of board member characteristics, highlighting critical thinking and objectivity as essential qualities. He cautions against joining boards solely to solve specific problems, emphasizing the importance of believing in the organization's mission. You'll learn the three main aspects of board responsibilities if you're looking to serve.  Resources & Links: Author Patrick Lencioni A Bit of Optimism Podcast Cultivating Leaders- AFA Podcast Be A Maker School Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Mark: Visit the AFA website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

In today’s episode I’m excited to have Sara Burks join us. I admire the parents that Sara and her husband are to their two girls and I wanted to have a conversation with Sara about all things parenting. The conversation focuses on parenting philosophy, with Sara sharing how she and her husband, Jacob, established clear boundaries and schedules from the beginning with their daughters. Sara explains their approach of making their children adapt to their lifestyle and doing things as a family. Sara discusses the importance of maintaining consistency in parenting, setting expectations, and allowing children to face challenges. We also talk about the significance of letting children experience failure and learn from it. If you’re not winning, you’re learning! Resources & Links: Be A Maker School The Boutique Hub SeneGence 3D Institute for Coaching Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Sara: Follow @theboutiquehub Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's episode I dive deep into the importance of giving and receiving constructive criticism. I share my experience raising my two kids and the parallels between parenting different children and training horses, where different approaches are needed for different individuals. In this episode, I outline several key strategies for receiving criticism effectively, including shifting mindset to view feedback as an opportunity rather than an attack, pausing before reacting, and listening for the lesson rather than focusing on delivery.  Regarding giving criticism, I share guidance on delivering constructive feedback kindly and directly. This includes leading with empathy, using the feedback sandwich approach (positive-critique-positive), being specific in feedback, and choosing appropriate timing. Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we are sitting down with Phyllis Higgins, an Apprenticeship Talent Navigator with Zurich North America. Phyllis shares in-depth details on an incredible apprenticeship program available with Zurich North America that can include working with RCIS. This apprenticeship program pays you to get your associate or bachelor’s degree while also working with Zurich. The schedule entails working Monday, Wednesday, and Friday and online school on Tuesday and Thursday. Not only do they pay for your schooling, but they also pay you a 40 hour week salary at the same time. In this episode you’ll hear more details about the program. This program is committed to helping people earn a debt free degree and retain a job during and after the program is complete. Phyllis and I talk about how this program is for everybody: people just out of high school, someone that took college courses but dropped out, or someone who is looking to change careers later in life. Phyllis reiterates that you’re never too old to start over and keep dreaming and this program is a great step to do that. Resources & Links: Apprenticeship Fact Sheet Apply for Apprenticeship RCIS  Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Phyllis: phyllis.higgins@zurichna.com Check out their website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

You all are in for a treat today! We are sitting down with Shaley Ham, maybe better known to you as West Desperado. In this episode we’ll dive into how and why she started out as a content creator and how she became the huge success she is now. Shaley shares her perspective on what makes her most proud about being a part of the agriculture and western lifestyle. You’ll hear her tips for becoming a content creator and what she credits her success to.  I admire Shaley’s consistency and business mind and I have no doubt you’ll be inspired by Shaley’s continued drive and determination.  Resources & Links: How to Win Friends & Influence People by Dale Carnegie Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Shaley: Connect on Instagram @westdesperado Connect on Facebook @westdesperado Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I’m sharing lessons I learned while observing a bald eagle in my parent’s horse pasture yesterday. I watched little birds antagonize the eagle as it was minding its own business and it hit me that we need to be the eagle. We don’t need to give attention to the people in our life that aren’t there to support us and cheer us on.  At the same time, we can’t be the little birds that are hurting others as they’re living their lives. None of us should aspire to be the little birds. The key lesson is that If we mind our own business and keep moving in the direction of our goals without paying attention to the negative, we’ll succeed.  Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m thrilled to have Lexi Hoagland on the podcast today! Lexi is the founder of Cowgirls & Cocktails and works in sales and partnerships for Lane Boots.  In this episode, Lexi shares her background of growing up a triplet in Denver, Colorado. She didn’t grow up in the western or agriculture industries but while attending college in Arkansas, she fell in love with the south. From moving to Nashville and working the CMA Fest to moving to Dallas to work at a construction company, along the way she fell in love with the romance of the western industry.  Lexi gives a deep dive into Cowgirls & Cocktails- a social club dedicated to building a longer table for women in the western and agriculture industries. Her desire to connect people and create a sense of community kept her persistent in seeing success. She’s an inspiration as she focuses on maximizing mentorship and models that growth equals happiness. Resources & Links: Lane Boots Nuuly Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List  List your jobs on Of The West Connect with Lexi Follow on Instagram @cowgirlsandcocktails_  Cowgirls & Cocktails Facebook Group Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, I share my strategy for making the most of trips when I am traveling. I first learned this from my mother when we went on ski trips when I was young. She made sure we used every minute of our time doing something we couldn’t do at home. I use that strategy as an adult.  When I go on a trip, whether it’s for work or fun, I go all in. I want to encourage you to make the most of the opportunity that you have before you. I share tips like how I always stay in a hotel that has a restaurant so I can meet people there, how to be approachable, and how I go to as many events as I can during my time away from home. If you only get to go to a few events a year, you need to make the most of it! Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices