Leaders in Motion: The Agency Experience

 – Details, episodes & analysis

In this episode of Leaders in Motion, host Blaise Grimes-Viort speaks with Adrian Strittmatter, Founder and CEO of agency Saentys, about his journey in building a global creative agency. They discuss the importance of service in agency work, the challenges of leading a diverse team, and the need for adaptability in a changing market. Adrian shares insights on his daily routine, the philosophy behind his agency, and how they ensure consistency across different offices while fostering collaboration. We explore how the hybrid work model has changed workplace dynamics and the importance of in-person interactions for fostering a strong company culture.

Adrian also shares insights on expanding into new markets and the pivotal leadership decisions that have contributed to the success of his agency, emphasising the value of authenticity and kindness in leadership.

Adrian's Linkedin: https://www.linkedin.com/in/adrian-strittmatter-b151443/Saentys website: https://saentys.com/

Adrian Strittmatter is the CEO and founder of Saentys Communication Ltd, the international creative consultancy specializing in the real estate and hospitality sectors since 2008. Under Adrian’s leadership Saentys has grown to over 50 employees, 6 studios and active in over 35 countries.

Adrian is a passionate entrepreneur, leader and public speaker who has in depth and long-standing expertise in the fields of business development, brand strategy, branding, real estate sales and marketing. He holds Masters in both Political Science and Media and Communications.

In this episode of Leaders in Motion, host Blaise Grimes-Viort speaks with Kian Bakhtiari, founder of The People, about the importance of diversity in marketing, the unique challenges faced by Gen Z, and the innovative approaches to agency work and consultancy. Kian shares insights on building a network of young voices, the benefits of a distributed work model, and the core services offered by his consultancy. The conversation also touches on the impact of marketing for social change and the reflections on writing Kian's new book.

We also discuss the keys to client acquisition, including clear positioning and timing, and how marketing can be a powerful tool for social change.

Finally we dive into the role of writing a book as a catalyst for industry-wide conversations.

Kian's Linkedin: https://www.linkedin.com/in/kianbakhtiari

The People website: https://www.thepeople.work/

Marketing for Social Change: https://amzn.to/42BoJBD

Kian is the Founder of The People, a Gen-Z consultancy powered by a global community of young changemakers on a mission to amplify the voices of young people and future-proof companies. He is listed as one of the Top 50 Future Leaders by the Financial Times and is the author of the newly published book Marketing for Social Change.

Kian is also a TEDx Speaker and regularly writes about Gen-Z marketing and social impact for Forbes CMO Network. Kian is passionate about using the power of creativity for good.