Lay of the Brand – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

Lay of the Brand

Merritt Group

Business

Technology

Business

Frequency: 1 episode/63d. Total Eps: 37

Welcome to the Lay of the Brand podcast, where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.

Site

RSS

Apple

Data updated on 04/07/2026

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇬🇧 Great Britain - Marketing
29/08/2025
#99
🇨🇦 Canada - Marketing
27/12/2024
#99
🇨🇦 Canada - Marketing
26/12/2024
#70
🇨🇦 Canada - Marketing
25/12/2024
#49

Spotify

No recent rankings available

Shared links between episodes and podcasts

Links found in episode descriptions and other podcasts that share them.

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https://www.merrittgrp.com/2023-healthtech-marketing-guide/
1 share
https://insights.merrittgrp.com/ai2024-report
1 share
https://www.merrittgrp.com/mg-blog/
1 share

RSS feed quality and score

Technical evaluation of the podcast's RSS feed quality and structure.

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RSS feed quality

To improve

Score global : 58%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

Recent episodes with titles, durations, and descriptions.

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The secrets of cyber influencer marketing - Part 2

Season 3 · Episode 37

Wednesday, August 20, 2025 • Duration 24:35

Continuing our two-part series, last time we talked about getting started with influencer marketing and how to find the right influencers for your campaign goals. Now we're uncovering how to measure, maximize, and maintain an influencer program that actually gives you the results you're looking for.

Once again, our guests are Michelle Schafer, a Merritt Group partner who heads the agency's security practice. Robin Campbell-Burt, the CEO of a Merritt Group's global PR agency partner, Code Red Communications, and John Hammond, principal security researcher at Huntress and content creator and founder of Just Hacking Training, and also one of the top influencers in cybersecurity.

We'll pick up the conversation from where we left off.

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The secrets of cyber influencer marketing - Part 1

Season 3 · Episode 36

Wednesday, July 23, 2025 • Duration 29:40

Influencers are having a huge impact on marketing and PR. But if there’s any discipline that runs on trust, it’s cybersecurity. So, working with influencers could create terrific results, but that’s not guaranteed.

It's a strategy that's so big, we've made this discussion a two-part series. And we're talking with 3 experts in cyber influencer marketing and PR:

* Michelle Schafer, a Merritt Group partner who heads the agency’s security practice
* Robin Campbell-Burt, the CEO of Merritt Group’s global PR agency partner, Code Red Communications
* John Hammond, Principal Security Researcher at Huntress, and Content Creator & Founder of Just Hacking Training — and also one of the top influencers in cybersecurity

Check out our show notes page at www.LayoftheBrand.com to download the Merritt Group/Code Red survey report.

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Navigating the fractured customer journey w/Pat Barrett, Unison

Season 3 · Episode 35

Tuesday, June 17, 2025 • Duration 22:46

Today's buyers jump around throughout the decision process, loop in new stakeholders midstream, and often do months of research before ever speaking to sales. So why are so many marketing strategies still built around a linear sales funnel?

That's why we're talking with Unison's Pat Barrett to unpack the messy reality of the modern buyer journey and uncover how you can navigate the new, fractured customer journey.

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B2G success in a DOGE environment with guest Brian Chidester

Season 3 · Episode 34

Tuesday, March 25, 2025 • Duration 29:30

In this episode of Lay of the Brand, host Peter Jacobs is joined by Brian Chidester, Head of Global Strategy and Innovation for Public Sector at Adobe and host of The Government Huddle podcast. With government agencies facing mounting pressure to operate more efficiently while staying mission-aligned, they uncover steps B2G companies can take right now to stay relevant. This conversation highlights the urgent need for strategic marketing, proactive positioning, and meaningful engagement to ensure that GovCons remain essential partners in an evolving landscape.

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Cybersecurity marketing — what's working and what's coming next w/Gianna Whitver and Michelle Shafer

Season 3 · Episode 33

Tuesday, December 3, 2024 • Duration 23:28

Reaching CISOs has never been easy, but with different channels coming to the forefront and a barrage of AI-powered threats (and solutions) to contend with, how to engage that audience is trickier than ever.

On this episode, Gianna Whitver, CEO of the Cybersecurity Marketing Society, and Merritt Group's cybersecurity lead Michelle Shafer, spell out where to focus your efforts now and in the year ahead.

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B2B Influencer Marketing with Samsung's Nidhi Mehta

Season 3 · Episode 32

Monday, October 28, 2024 • Duration 34:30

In this episode of Lay of the Brand, host Peter Jacobs talks with Nidhi Mehta, the Social and Influencer Lead at Samsung Electronics America, to unravel how influencer marketing is no longer just for B2C brands.

Nidhi shares actionable insights into how B2B brands can use influencer partnerships to tell more compelling stories, create emotional connections, and drive awareness and sales—even in highly technical fields.

Listen to learn how to:

Choose the right influencers for your B2B campaign
How to use micro-influencers for better targeting
Use emotion and storytelling to go beyond product specs and features
Build effective programs for nurturing leads
Get ready for what's coming in 2025 for influencer marketing

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B2G Marketing: Creating End of FY24 Impact with Mark Amtower

Season 3 · Episode 31

Wednesday, August 28, 2024 • Duration 37:33

The end of the federal government's FY gets everyone scrambling to deliver proposals, but marketing still has a lot to do. That's why we asked Mark Amtower, the godfather of federal marketing, for his insights on what to do now -- and what to focus on going forward. Not that he has an opinion.

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2024 AI survey report: how to reach B2B AI buyers now

Season 3 · Episode 30

Thursday, June 6, 2024 • Duration 23:35

Over 90% of professionals surveyed say their organizations will use AI more frequently this year than last year. AI providers need to learn what their target audiences really think about AI, both good and bad, who’s making the buying decisions, and the best ways to reach them.

Merritt Group's just-released B2B survey report answers those questions and more, and MG's Shahed Ahmed and Kelly Finneran are here to share the findings and what they mean for marketers looking to connect with AI buyers.

Download the full report here and check out the Merritt Group blog for more AI insights, tips, and recommendations.

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B2B Influencer Marketing with Carter Hostelley, LeadTail

Season 2 · Episode 29

Wednesday, February 21, 2024 • Duration 35:02

Influencers are everywhere, but this trend goes beyond fashion tips and recipe hacks. Influencer marketing is essential for B2B tech marketers and PR pros, too.

Carter Hostelly, CEO of LeadTail, joins us to explain how you can build relationships with the people your audience trusts —and how to become an influencer yourself.

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2024 B2B Media Outlook with Sam Whitmore

Season 2 · Episode 28

Wednesday, January 24, 2024 • Duration 35:20

What's next for the B2B tech media world -- and how should PR pros and marketing leaders prepare for the big changes ahead? Sam Whitmore of Sam Whitmore's Media Survey (mediasurvey.com) joins host Peter Jacobs to tackle what's coming in 2024.

For more tech marketing and PR insights, visit layofthebrand.com

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Lay of the Brand – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Lay of the Brand – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other4

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Other4

Apple Podcasts

Spotify