Today, we’re talking with Deepti Mendiratta, VP of Product at HungerRush, an all-in-one POS system for restaurants.

In this episode, Deepti talks about:

• Why you have to just “make the pizza” - meaning experience the day-to-day of your users, not just your buyers, to build software that solves key issues for the business
• getting her biggest UX wins from fixing the paper cuts that users run into all the time, not just the sporadic gaping wounds
• And, how to say “not yet” to the allure of going upmarket to Enterprise too soon...because, as she says, once you catch that elephant, you have to feed it

LinkedIn: https://www.linkedin.com/in/deeptim13/

Build product like Linear | Nan Yu, Head of Product (Linear, Everlane, BOA) | LaunchPod: https://youtu.be/7ISWLoQtNOc
How to A/B test your product to millions in ARR | Eric Metelka, Head of Product (Eppo) | LaunchPod: https://youtu.be/3u5vovkAtXc
Grow $50 million in revenue in one year | Vaarrun Bimbhat, Head of Product (Jiffy.com) | LaunchPod: https://youtu.be/SNZWHt0Zu-I

00:00 Intro
02:07 Understanding the Customer Experience
05:35 Challenges and Insights from the Product Field
14:31 Balancing Enterprise and SMB Markets
26:07 Innovations in Hospitality
32:37 The Future of AI in Service Industries
36:40 Outro
25:48 Building a Pricing Experimentation Platform
27:20 Challenges and Successes in India
36:30 Insights on Prioritization and Growth
38:40 Outro

We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe!

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Today, we’re talking with Vaarrun Bimbhat, Head of Product at Jiffy.com, an online retailer of customizable clothing.

In this episode, Vaarrun talks about:

• Humanizing the sale of high-commit items, like furniture, at Wayfair - which led to $50m in additional sales
• How he built a repeatable process to expand into new countries at Shopify - adding almost 100k new merchants and $50m in additional revenue in India in the first year alone
• And why developing a billing experimentation platform drove over $26m in gross profit annually at Shopify

LinkedIn: https://www.linkedin.com/in/vbimbhat/

(Ethically) cheat your way to $250M+ | Mikal Lewis, Product Exec. (Whole Foods, Nordstrom): https://youtu.be/5txeT2U_YQo

00:00 Intro
01:25 Challenges of Selling Furniture Online
02:07 Implementing Product Solutions at Wayfair
06:58 Leveraging AI and User Research
15:45 Exploring Wayfair's B2B Segment
20:10 Managing Product at Shopify
21:02 Scaling Shopify's FinTech Arm
23:12 Expanding Shopify Globally
25:48 Building a Pricing Experimentation Platform
27:20 Challenges and Successes in India
36:30 Insights on Prioritization and Growth
38:40 Outro

We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe!

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Vaarrun Bimbhat.

Today, we’re talking with Adam Schoenfeld, CEO at Keyplay, a SaaS solution to help B2B marketers make GTM more efficient.

In this episode, Adam talks about:

• How he built 3 startups to over $1m ARR
• His process that’s allowed him to reliably reach Product Market Fit again and again
• And the critical mistakes founders always make...and how you can avoid them

LinkedIn: https://www.linkedin.com/in/adamschoenfeld/

00:00 Intro
01:19 Adam Schoenfeld's Journey to Keyplay
01:59 How to Build A Startup
02:33 Building a Product Audience and Discovering Problems
02:50 From PeerSignal to Keyplay
03:17 Monetizing the Discovery Process
04:05 Finding Product Market Fit
07:11 The Role of Design Partners
13:36 Early Product Traction and Validation
17:49 Challenges in Scaling
19:12 Challenges of Founding a SaaS Company
21:34 Adapting Sales Processes and Proving Value
23:29 Understanding Market Changes and Effective Marketing
28:59 Lessons from Past Ventures and Scaling Challenges
34:19 Insights on Product Market Fit and Distribution
36:57 Navigating Acquisitions and Future Outlook

We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe!

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Adam Schoenfeld.

Today, we’re talking with Andy Boyd, CPO of Appfire, which provides a portfolio of over 100 collaboration solutions.

In this episode, Andy details:

• His no-fail growth formula from driving product-led growth (PLG) at IBM Watson
  • Learn from Andy's product-lead growth examples from his book, Enterprise Growth Playbook
• The ways he uses data to drive experimentation velocity and avoid decision paralysis
• How he’s slingshotted his career by focusing on working with great people, rather than chasing titles or compensation - and why you should too!

LinkedIn: https://www.linkedin.com/in/andyfboyd/
Website: https://andyfboyd.com/
Appfire: https://appfire.com/
Enterprise Growth Playbook: https://andyfboyd.com/enterprise-growth-playbook/

00:00 The Data Dilemma: Product Decision-Making
00:15 Intro
01:16 The Introduction of Product-Led Growth at IBM Watson
02:19 Driving Monthly Active Users: Strategies and Successes
03:16 Understanding Growth: Product vs. Marketing
04:01 The Early Days of PLG at IBM
05:20 From Developer to Product Manager
08:13 Launching Growth Teams Across IBM
11:39 Key Learnings from Developer-Focused Projects
14:51 The Power of Simplicity in Growth Strategies
16:46 Writing the Enterprise Growth Playbook
20:21 The Silver Bullet Myth in Growth Strategies
21:22 The Magic of Compounding Growth
22:31 Data-Driven Decision Making
26:29 Transitioning to Appfire
28:23 Scaling and Hypergrowth at Appfire
31:42 Effective Customer Feedback Mechanisms
35:31 Career Advice: From IBM to Appfire
40:23 Outro

We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe!

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Andy Boyd.

On today’s episode of LaunchPod, Jeff Wharton talks to Sean Lorenz, Senior Director of Product at Altoida, using augmented reality and AI to radically improve neurologic diagnostics

In this episode, we talked about:

• How to adapt product to find viable markets
• The importance of matching product capabilities with market timing and realistic go-to-market strategies
• How to deal with a product that is ahead of market readiness

LinkedIn: https://www.linkedin.com/in/thenanyu/
Twitter: https://x.com/thenanyu?lang=en

00:00 Intro
02:09 Essential Tools for Product Managers
03:19 Career Highlights and Organizational Design
03:49 The Heirloom Tomato Analogy
04:18 Conway's Law and Communication Structures
06:11 Focus and Prioritization in Startups
06:53 Lessons from Everlane
13:23 Challenges in Organizational Design
24:02 The Dangers of Learned Helplessness in Engineering Teams
25:19 High Output Management: Key Principles
27:32 Team Structure and Soft Boundaries
31:07 The Aladdin Principle: Breaking Social Boundaries
31:49 Balancing Core Business and Checkbox Requirements
34:45 Linear's Unique Approach to Project Management
43:42 The Concept of Work Trials at Linear
47:00 Outro

We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe!

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Today, LogRocket’s VP of Marketing, Jeff Wharton, talks to Elizabeth Van Bergen, who leads product experience at Phillips, a global high-end auction house.

In this episode we talked about:

• Creating a product experience for both tech novices and early adopters

  • “One of our big things is always creating parity between experiences. We always want to create the journey for the client, we want to show people what they can do, not force them. We've really been able to also bring that online and offer them the digital space from a product standpoint.
  • Some people just always prefer that personal high touch. But the idea for us is to be able to create an experience where for 80% of the clients it’s not necessary. So the 20% of the market that we're looking towards, the ultra-high net worth individuals, we will always be able to service them.
  • But by being able to solve for the 80%, it gives our team the bandwidth and ability to focus on the ultra-high net worth individuals, whereas our tools help those early adopters."
  • How the traditional auction industry went digital overnight
    • “[The pandemic] was a reckoning for the whole world, but I think for an industry that is so rooted in tradition, like the auction world, it was the catalyst that drove everyone to really be interested in the change. It wasn't that people didn't know that it needed to happen, that we didn't need to change our digital offerings; it just wasn't the core of what we were doing.
    • Changing something within the auction world can sometimes be like trying to move a mountain. You're trying to explain something that is maybe very foreign to what our specialists are used to doing; this is how we've done it for 20, 30 years. So the pandemic was great because it changed everybody's minds and it rerouted how people were thinking about things like 'What can I do for this client or what can I offer them digitally?'”
  • And why the digital experience is as important as the functionality itself
    • “Relationships within our industry are key. So you want people to keep coming back because, whether someone is a consigner or a buyer, both are clients. Either way, the company is making money and it's important to service both of those clients.
    • So you always want people to be coming back. If you have a happy buyer, they come back, let's say maybe five, 10 years later and they sell, you have a happy consigner. So you also develop a brand loyalty and that trust is really key.
    • So even though some of what we do is still, and will always be, in person, that digital aspect of it, if someone's trying to WhatsApp someone after a meeting and now all of a sudden that share option isn't providing the correct metadata that's supposed to be there, that can be really frustrating, and can also not always look as nice, and sometimes it just needs to look nice too."

LinkedIn: https://www.linkedin.com/in/elizabethvanbergen/

00:00 Intro
00:54 Elizabeth Van Bergen's Background and Career Journey
02:15 The Art of Productizing Taste
03:22 Digital Transformation in the Auction Industry
05:17 Creating Seamless Digital Experiences
12:10 Navigating the Pandemic and Embracing Change
16:29 Leveraging Social Media and Data
21:36 Balancing Functionality and Experience
28:27 Collaborative Efforts and Future Directions
32:09 Outro

We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe!

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Elizabeth Van Bergen.

Today, our guest is Nan Yu, Head of Product at Linear, a purpose-built tool for planning and building products. Prior to working at Linear, Nan worked at Mode, Abstract, Everlane, and Bank of America.

On today’s episode, Nan talks to LogRocket’s VP of Marketing, Jeff Wharton, about:

• Why the only thing that matters is the next category launch — even if it’s held together with duct tape

  • "You can have everything held together with duct tape and it's okay. And I think that's an uncomfortable sort of mindset for people to adopt really.
  • At Everlane, the only thing that was important was the next category launch launch. You can sacrifice everything else. If the next category launch goes well, numbers go up, we raise more money, we get more customers. That's the only thing that matters."

• Why it’s important to have conviction in making decisions — even if the market slaps you in the face

  • "But at the end of the day, you know, as a leader, you own the decisions that they're making. As a leader saying, 'Here's where we're going to be great and really differentiate and rise above the market.' And I could be wrong, right? I could be aggressively, tragically wrong, and that's fine.
  • That's actually probably better, right? You want to know for sure that you're wrong and that you can switch directions; failing fast is a thing that we want to do. It's not like, 'Oh, well, we're gonna wait and see.' No, have some conviction around something, focus on it, and let the market slap you in the face if it's not correct."

• Why engineering teams can sometimes suffer from learned helplessness, and why it’s detrimental to product innovation

  • "You see teams where there's a product manager per five or six engineers. And engineers will tend to check out a little bit from understanding how the product actually works, understanding the customer, because, well, we got this PM senior right here. It's not out of laziness necessarily, it's more like, well, this is someone's job description, so it wouldn't feel right for me to do that. And then you start having this learned helplessness.
  • So I think that dynamic is probably way more dangerous than a product manager being overworked. If you end up in a state where your engineering team is like disengaged and they have learned helplessness, good luck trying to unwind that. That is a cultural change that you're not going to observe until it's too late, and it's very difficult to to reverse and it takes a long time."

LinkedIn: https://www.linkedin.com/in/thenanyu/
Twitter: https://x.com/thenanyu?lang=en

00:00 Intro
02:09 Essential Tools for Product Managers
03:19 Career Highlights and Organizational Design
03:49 The Heirloom Tomato Analogy
04:18 Conway's Law and Communication Structures
06:11 Focus and Prioritization in Startups
06:53 Lessons from Everlane
13:23 Challenges in Organizational Design
24:02 The Dangers of Learned Helplessness in Engineering Teams
25:19 High Output Management: Key Principles
27:32 Team Structure and Soft Boundaries
31:07 The Aladdin Principle: Breaking Social Boundaries
31:49 Balancing Core Business and Checkbox Requirements
34:45 Linear's Unique Approach to Project Management
43:42 The Concept of Work Trials at Linear
47:00 Outro

We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe!

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Nan Yu.

Today, our guest is Oji Udezue, AI product expert, author, and an innovation-focused, multi-disciplined business leader.

Oji has had an extensive and successful career, spanning his time as CPO of Typeform, Head of Product for Creation and Conversation at Twitter, CPO of Calendly, and Head of Product at Atlassian.

Key takeaways:

• The “Zone of Benefit,” which helps assess market disruptiveness and emphasizes the need for a high value to price ratio to drive change in customers
• The concept of “forest time,” a practice of stepping back to gain strategic perspective
• Insights on product-led growth (PLG), emphasizing the importance of solving customer problems and adaptive business strategies.

“Building Rocket Ships”: https://shop.damngravity.com/products/building-rocketships-udezue
Writing: https://ojiudezue.substack.com/
Consulting: https://productmind.co
Twitter: https://x.com/ojiudezue
LinkedIn: https://linkedin/in/ojiudezue
Leader Spotlight: Taking advantage of how humans behave, with Oji Udezue: https://tinyurl.com/bdhwkj5t

00:00 Intro
02:19 The Multifaceted Role of Product Management
04:48 Importance of Frameworks in Product Management
06:36 Adapting Frameworks to Different Companies
11:15 Understanding the Zone of Benefit
17:12 The Unicorn Framework for B2B SaaS
21:30 Building Rocket Ships: A Book for Senior Product Managers
25:32 Calendly's Success Story
30:00 Discovery: Finding Big Problems in Workflow
31:12 Simplifying Solutions with Slack
33:27 The Creators Initiative at Twitter
40:26 Forest Time: Gaining Perspective
46:14 The Importance of Listening to Your Team
48:06 Product-Led Growth (PLG) in Today's Economy
55:14 A/B Testing: When and How to Use It
59:31 Outro

Did you know we have a new channel dedicated to LaunchPod? Check it out and subscribe: https://www.youtube.com/@LaunchPod.byLogRocket

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Oji Udezue.

Today, our guest is Julie Acosta, Director of eComm and Marketing Analytics at NOBULL, a fast-growing Boston-based footwear and apparel brand.

For Julie, curiosity has a funny way of making you change course. As she originally set out to avoid numbers by going to university for marketing, but as she began developing her career, she found that understanding and working with data made her more effective at understanding her customer base.

It was at AutoZone, where her path really changed, as Julie went from merchandising to building AutoZone’s first eCommerce Analytics team from the ground up.

By bridging the digital and in-store experiences, her team altered the company’s understanding of how the two were linked, including how new product lines can grow existing lines and how online customer behavior influences in-store purchases.

Other key takeaways:

• How to balance data with usability and how analytics can’t always tell you everything
• How B&M and e-commerce are inextricably linked and by synchronizing the two you can create a cohesive customer journey strategy
• How to solve perceived customer cannibalization

LinkedIn: https://www.linkedin.com/in/julie-acosta-89846b11/
Spotlight interview: https://shorturl.at/Md6SR

00:00 Intro
03:31 From AVL Boeing to AutoZone
04:09 Merchandising and Marketing at AutoZone
05:33 Building AutoZone's E-commerce and Analytics Team
07:05 The Importance of Curiosity and Team Building
16:23 Balancing Data and Customer Insights
20:43 Understanding the Human Element in Data
21:02 Hands-On Experience at AutoZone
22:07 Challenges and Innovations in E-Commerce
25:14 Performance Parts and Customer Insights
30:19 Balancing Online and Offline Metrics
35:38 Transition to NOBULL and New Challenges
40:30 Outro

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Julie Acosta.

On today’s episode of LaunchPod, Jeff Wharton talks to Lauren Creedon, VP of Product at Goldcast, who formerly led product at Drift and Hudl.

In this episode, we talked about:

• How to be a PM who thinks like a GM
• Her 1-5-50 product launch process, going from friendly alpha to open beta
• And the real-life lesson of what happens when you launch a product no one’s ready to sell—or buy

00:00 Intro: Meet Lauren Creedham
01:29 Lauren's Career Journey and Insights
02:50 The Importance of AI in Product Management
04:20 Revenue-Driven Product Management
14:06 The 1-5-50 Product Launch Process
17:26 PM Lessons from the Field
21:28 Building the Right Operating Culture
24:20 Measuring Success and Future-Proofing Your Career
32:25 Outro

LinkedIn: https://www.linkedin.com/in/laurencreedon/

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Lauren Creedon.

On today’s episode of LaunchPod, Jeff Wharton talks to Arman Javaherian, CEO & Co-Founder at Homa, about how he went from leading product at Shortcut, Zillow, and Crunchbase to then pivoting to a founder role at Homa AI.

In this episode, we cover:

• Why product people should always be selling
• Why he says investors should only invest in founders that are product people
• Where AI can help product people today - and where it’s a dangerous distraction
• And A framework to avoid falling into a world of bad product decisions

LinkedIn: https://www.linkedin.com/in/armanjavaherian/
Homa AI: https://www.tryhoma.com/
Leadership Spotlight: https://blog.logrocket.com/product-management/leader-spotlight-arman-javaherian/

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

On today’s episode of LaunchPod, Jeff Wharton talks with Prabhath Nanisetty, Global Head of Industry for Retail Data, Technology, and Quick Commerce at Snowflake, about how his career started from working as an engineer at Proctor and Gamble where he transitioned into product and worked his way up to leadership at P&G, InfoScout/Numerator, and Snowflake.

We got Prabhath’s take on:

• Why it’s not the model, it’s the inputs you use to get the model that’s important why you have to dig into the core details of the most important inputs
• How to look beyond just ROI to what really drives the business
• The packaging lesson every product manager should know
• Why honing his product skills at P&G, where PM was invented, set him up for his whole career

LinkedIn: https://www.linkedin.com/in/prabhathnanisetty/
Leadership Spotlight: Bottling the benefits of failure, with Prabhath Nanisetty: https://blog.logrocket.com/product-management/leader-spotlight-prabhath-nanisetty/

Run product like sales runs sales with Justin Anovick: https://youtu.be/QIF0qpr1G_8

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Today, we’re talking with Dan McCarthy, VP of Product at Cyvl, an AI-powered mapping tool for transportation infrastructure.

In this episode, Dan talks about:

• Using lessons from building digital products to improve the physical world around us
• Dan’s repeatable playbook for launching into new industries—and the pitfalls to avoid.
• How a drop in data ingestion costs allowed Cyvl to open up a new, digitally enhanced way of looking at the world
• Why nailing the entire go-to-market strategy is just as critical as the product itself

LinkedIn: https://www.linkedin.com/in/dan-mccarthy-24543436/
Cyvl: https://cyvl.com/

Unlock revenue with the zone of benefit | Oji Udezue, CPO (Typeform, Twitter, Calendly): https://youtu.be/2WuAGcRwdv0
Build product like Linear | Nan Yu, Head of Product (Linear, Everlane, BOA): https://youtu.be/7ISWLoQtNOc

00:00 Intro
01:49 Understanding Digital Twin Architecture
02:40 Challenges and Opportunities in Infrastructure Management
04:27 The Role of AI and Machine Learning in Cyvl
08:24 Future Vision for Cyvl and Infrastructure Management
12:26 Navigating Vertical Markets and Go-to-Market Strategies
19:34 Learning from Industry Transitions
32:18 Outro

We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe!

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Dan McCarthy.

Today, we’re talking with Caroline Albanese, Product Director of Data Products and Capabilities at Dow Jones.

In this episode, we cover:

• Breaking down stakeholder groups into editorial, reader, and advertiser segments and how that drove her award-winning innovations in digital advertising products
• Why she asked Slate’s editorial team to break down where their paychecks come from and how it transformed the team’s understanding of advertising
• Her big “reality check“ moment when an ambitious project early on at Wall Street Journal didn’t go as planned

LinkedIn: https://www.linkedin.com/in/carolinealbanese/
Twitter: https://x.com/calbanese

00:00 Introduction to Caroline Albanese
01:06 Caroline's Journey from Journalism to Product Management
05:43 Transition to Ziff Davis
09:11 The Importance of Cross-Functional Collaboration
15:06 Navigating Office Dynamics and Remote Work
24:04 Balancing Stakeholders at Slate
24:56 Revamping Slate's Website and Advertising Strategy
26:19 Understanding the Value of Advertising
31:21 Innovative User Research and Analytics
36:28 Joining Dow Jones and Achievements
44:20 Conclusion

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Today, our guest is Julie Acosta, Director of eComm and Marketing Analytics at NOBULL, a fast-growing Boston-based footwear and apparel brand.

For Julie, curiosity has a funny way of making you change course. As she originally set out to avoid numbers by going to university for marketing, but as she began developing her career, she found that understanding and working with data made her more effective at understanding her customer base.

It was at AutoZone, where her path really changed, as Julie went from merchandising to building AutoZone’s first eCommerce Analytics team from the ground up.

By bridging the digital and in-store experiences, her team altered the company’s understanding of how the two were linked, including how new product lines can grow existing lines and how online customer behavior influences in-store purchases.

Other key takeaways:

• How to balance data with usability and how analytics can’t always tell you everything
  • “I have always had really smart people on my team, like data scientists that were just phenomenal at modeling and just doing some more advanced analytics. That team would be more focused on transactions and the other half of my team was more focused on behavior. And that was leveraging things like Adobe Analytics to go and understand what's going on from a customer journey standpoint. And so there was a lot of reading between the lines and mix of like art and science.” *** How B&M and e-commerce are inextricably linked and by synchronizing the two you can create a cohesive customer journey strategy**
  • “Online was supplemental to our overall business; our true core business was brick and mortar. AutoZone has been very successful at that. Online is, a crucial part because you can't ignore it, but also knowing that from a conversion standpoint, we know a lot of customers are going online and then they're buying in-store.”
  • “You need to cut through all the bullsh*t to get them to their end goal. And the only way to do that is going back to that consumer behavior, really understanding what was their intent of their journey. Do you really understand that as an owner of the website, whether you're a product owner, analytics, or a a merchant, do you understand why your customer is engaging with that product or engaging with that part of your site? If you do, great, make sure you've got a good vision on how to make it the best experience possible.”
• How to solve perceived customer cannibalization
  • “At the end of the day, what it did show is that there really wasn't cannibalization happening. We were able to show through the numbers, through this additional offering, something that nobody thought something as simple as a lead time would draw up that much business. And it was significant.”

LinkedIn: https://www.linkedin.com/in/julie-acosta-89846b11/
Spotlight interview: https://shorturl.at/Md6SR

00:00 Intro
01:28 From merchandising to marketing analytics
05:30 Building AutoZone’s e-commerce and analytics team
09:08 Balancing data and leadership
11:30 Understanding customer behavior through data
21:38 Bridging the online and offline customer experience
24:57 Leveraging new product lines to sell legacy products
35:35 Transition to NOBULL
40:35 Outro

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Julie Acosta.

Today, we're re-running one of our favorite episodes with Nan Yu, Head of Product at Linear, a purpose-built tool for planning and building products. Prior to working at Linear, Nan worked at Mode, Abstract, Everlane, and Bank of America.

On today’s episode, Nan talks to LogRocket’s VP of Marketing, Jeff Wharton, about being intentional with organizational design, prioritizing tasks that make product special while minimizing unnecessary complexity, and what is so important about heirloom tomatoes.

https://www.linkedin.com/in/thenanyu/
https://x.com/thenanyu

00:00 Intro
01:25 Essential tools for product managers
02:07 Career highlights and organizational design
05:27 Everlane's growth strategy
08:03 Focus and prioritization in startups
11:10 Challenges in organizational setup
15:23 Team dynamics and management
20:30 The importance of hiring based on need
20:52 High output management principles
22:46 Team structure and communication
26:31 Balancing core and non-core tasks
29:13 The Linear approach to project management
33:48 Challenges with legacy project management tools
35:45 The philosophy behind Linear's design
37:40 Work trials at Linear
40:44 Outro

LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com.

Special Guest: Nan Yu.

Today, our guest is Isabel Petty, Head of Digital Product at TUSHY, a modern and sustainable bidet company.

Isabel received her Masters of Technology Management degree from the University of California, Santa Barbara, after which she became a category manager at Walmart and then joined Gritwell, a virtual health clinic, in growth and product development. Before her current role at TUSHY, she served as a senior product manager at Pattern Brands.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Isabel about:

• How important digital leadership is in product and the problem-solving strategies she’s employed to grow product
• How TUSHY uses humor as a marketing strategy to tackle and normalize bathroom taboos and solidify customer trust
• How TUSHY’s poop-tracking app was created to detect early sins of colon cancer and promote gut health as a way to continue to scale TUSHY’s product offerings.

LinkedIn: https://www.linkedin.com/in/isabelpetty/
TUSHY website: https://hellotushy.com/
Isabel Petty’s LogRocket Spotlight interview: https://blog.logrocket.com/product-management/leader-spotlight-isabel-petty/
Poop Tracking App announcement: https://www.tiktok.com/@hellotushy/video/7355545782986018090

00:00 Intro
00:08 What is TUSHY
01:38 Isabel’s role as Head of Digital Product at TUSHY
03:59 Going to school for product management
14:51 User feedback and research in product development at TUSHY
17:32 Challenges in customer research around taboo topics at TUSHY
19:14 Market and consumer product education
21:38 Addressing customer product issues and finding solutions at TUSHY
22:27 Growth strategies and product expansion
27:13 Building a poop tracking app
31:37 Balancing humor and health to reach customers and foster loyalty
33:51 Outro

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Today, our guest is Michael Park, Product Coach and Advisor who previously served as CPO of BombBomb, a video messaging software company.

Michael began his career in product design at Havoc, where he transitioned into product management and eventually became VP of product. Michael then served in leadership roles at Danielson Designs and Rendi, a customizable frames and signs company. Most recently, he spent nearly nine years at BombBomb, where he oversaw the product life cycle, managed a 20-person product team, and expanded the customer base from SMB to enterprise.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Michael about his six lessons from scaling product from zero to $25M ARR; the nuance that comes with the “founder mode” discussion in relation to best leadership practices; and what a self-imposed sabbatical taught Michael about product leadership.

LinkedIn: https://www.linkedin.com/in/gotothepark/
LogRocket Profile: https://blog.logrocket.com/product-management/leader-spotlight-michael-park/
6 lessons in scaling a product from zerp to $25M ARR: https://static1.squarespace.com/static/540b2e54e4b029a48854f368/t/6700497bffe76e24dde73b84/1728072060103/6Lessons.pdf

00:00 Intro
01:40 The challenges of digital product management
04:51 The evolution and popularity of product management
08:27 The importance of focus and consistency in product leadership
13:22 Hiring and team dynamics in product management
17:53 Transitioning from founder to product leader
24:46 Finding the right leadership for scaling
26:21 The Importance of the “bounce back” factor
27:09 Navigating Founder Mode
37:19 Balancing rigid and flexible product roadmaps
45:37 Outro

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Michael Park.

Today, our guest is Aakash Gupta, the author of Product Growth, the world's largest newsletter on product growth, with over 140K subscribers.

Aakash has held an extensive array of product leader roles, spanning from Director of Growth at threadUp, Lead Product Manager at Epic Games, Head of Product Growth at Affirm, to most recently serving as VP of Product at Apollo.i.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Aakash about the different archetypes of product leaders and how those leadership types influence the teams around them; what Aakash's three big wake-up calls were throughout his career that drove him to become a better product leader as his career progressed; and how product growth has become an increasingly imperative role within an organization and how to optimize it.

LinkedIn: https://www.linkedin.com/in/aagupta/
Product Growth website: https://www.news.aakashg.com/
Substack: https://substack.com/@aakashgupta
Medium: https://aakashgupta.medium.com/
Shreyas Doshi on The Three Different Types of Product Leaders and How To Hire Them: https://bit.ly/4eZxvwl
Founder Mode by Paul Graham: https://www.paulgraham.com/foundermode.html
Law of Shitty Click-Throughs: https://andrewchen.com/the-law-of-shitty-clickthroughs/

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Aakash Gupta.

Today, our guest is Carlos Gonzalez de Villaumbrosia, Founder and CEO of Product School.

A seasoned startup founder and CEO, Carlos founded NetDay and Floqq before founding Product School in 2014. Since founding Product School, Carlos has grown his product training community to over 2 million product professionals, produces ProductCon, a multi-city product conference hosted every year, wrote the Amazon best-seller, The Product Book, and hosts the Proddys, an annual awards event honoring the best software products.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Carlos about how he went from a software engineer to successful founder; the changing dynamics of product roles, including strategies for scaling a business and the future potential of AI in product management; and why community engagement and continuous learning is beneficial to success.

https://www.linkedin.com/in/villaumbrosia/
https://productschool.com/product-leaders/carlos-gonzalez-de-villaumbrosia
https://x.com/villaumbrosia
https://villaumbrosia.medium.com/
https://x.com/ProductSchool
https://productschool.com/?utm_source=twitter&utm_medium=social&utm_campaign=daily_website-tw_homepagel

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Carlos Gonzalez de Villaumbrosia.

Today, our guest is David LoPresti, Director of U-Haul Apps at U-Haul.

With experience in a wide variety of areas, including operations management, customer service, sales, and marketing, David has grown his career at U-Haul over the past two decades. He began his tenure as a service manager before transitioning to web sales and, later, program management. David then became director of Moving Help, a U-Haul service, before taking over the U-Haul Apps program.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to David about balancing operational excellence and innovation to maintain market leadership, why “founder mode,” coined by Paul Graham, isn't the end-all-be-all of creating the best product or solution, and how he has scaled and innovated multiple U-Haul programs to drive transformation and success as a leader.

So here it is, our conversation with David Lopresti.

https://www.linkedin.com/in/david-lopresti-475224179
https://blog.logrocket.com/product-management/leader-spotlight-david-lopresti/
https://myuhaulstory.com/tag/david-lopresti/
https://paulgraham.com/foundermode.html

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Today, our guest is Rich DiTieri, Senior Director of Digital Product at Education First.

Rich has a broad-spanning career from working in tech, founding startups, and managing product. He founded the company Pintley, one of the fastest-growing craft beer communities that was hailed by the New York Times as “the Pandora of Beer.” He continued on to become CEO of the Startup Institute, a professional training and coaching program in Boston, and co-founded Stack Education, a marketplace that promotes more efficient, productive, and speedy clinical trials.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Rich about the importance of fostering a passionate work culture with the concept of “go slow to go fast”; what he learned founding a successful craft beer startup to address a key market need; and why aligning mission, roles, and teams is critical for career success.

https://www.linkedin.com/in/richditieri/

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Rich DiTieri.

Today, our guest is Scott Lux, Vice President of Global E-commerce and Technology at Esprit, a retail apparel and fashion company.

Scott started his career in financial consulting at Fidelity before transitioning to program and product management at Infospace. From there, Scott moved into product management roles at companies like Chase, VML COMMERCE, L’Oreal, and American Express. Prior to joining Esprit, he led digital marketing and e-commerce initiatives at Diesel, John Varvatos Enterprises, Intermix, VIDEOSHOPS, and Eberjey.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Scott about the evolution of e-commerce and how it has effected commerce as a whole; how SaaS has both improved e-commerce but has brought with it complexities like site performance and tackling a new user experience; and how to build a cohesive brand in a competitive landscape, underlining the importance of adapting to new customer touchpoints.

https://www.linkedin.com/in/scottlux/
https://blog.logrocket.com/product-management/leader-spotlight-scott-lux/

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Scott Lux.

Today, we’re talking with Sowmya Sundararagavan, Senior Director of Product at Freshworks, an AI customer service, IT, and CRM software platform.

This episode with Sowmya was a master class in product leadership after an acquisition. She explains:

• The worst thing you can do as a product leader post-acquisition
• Her process to successfully integrate separate product visions
• How to bridge the gap between old and new teams during M&As

LinkedIn: https://www.linkedin.com/in/sowmya-s-ragavan/
Freshworks: https://www.freshworks.com/

The FinOps Foundation: https://www.finops.org/
How to A/B test your product to millions in ARR | Eric Metelka, Head of Product (Eppo): https://www.youtube.com/watch?v=3u5vovkAtXc

00:00 Intro
01:08 Career Journey: From Banking to Tech
01:56 Navigating Post-Acquisition Challenges
04:47 Balancing Legacy and Innovation
07:44 Customer-Centric Focus in M&A
20:49 Evaluating M&A Opportunities
26:29 The Role of FinOps in Cloud Cost Management
33:26 AI in IT Operations and Asset Management
39:14 Outro

We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe!

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Today, our guest is Ben Newell, A product executive who has launched products into B2B and B2C environments for the last 25 years.

Ben spent the first 17 years of his career at Sabre, where he started as a software developer and later owned product portfolio strategy. He transitioned to VP product to launch LTK, before moving onto Stitch Fix. His latest role was VP Product at Miovision, a traffic management platform for cities.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Ben about the importance of psychological safety on product teams, how belief in success creates stronger teams, and how a foundation of solid product management principles is essential before graduating to more complex tactics.

https://www.linkedin.com/in/bennewelldallas/
https://blog.logrocket.com/product-management/leader-spotlight-ben-newell/

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Ben Newell.

On today's repeat episode, our guest is Jason Penkethman, Chief Product Officer at Simpro Group, business software for trade professionals.

Prior to working at Simpro group, Jason worked in product management, engineering, and leadership roles through a range of industries, including mobile devices, data services, SaaS, and automotive IoT.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Jason about emphasizing the importance of a go-to-market perspective, customer interaction, the importance of accountability, and leadership challenges like team alignment and data-driven decisions.

https://blog.logrocket.com/product-management/leader-spotlight-jason-penkethman/
https://www.linkedin.com/in/jpenkethman/

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Jason Penkethman.

Today, our guest is Nan Yu, Head of Product at Linear, a purpose-built tool for planning and building products. Prior to working at Linear, Nan worked at Mode, Abstract, Everlane, and Bank of America.

On today’s episode, Nan talks to LogRocket’s VP of Marketing, Jeff Wharton, about being intentional with organizational design, prioritizing tasks that make product special while minimizing unnecessary complexity, and what is so important about heirloom tomatoes

https://www.linkedin.com/in/justin-anovick-a837053/
Product Operations: How successful companies build better products at scale by Melissa Perri

00:00 Intro
01:25 Essential tools for product managers
02:07 Career highlights and organizational design
05:27 Everlane's growth strategy
08:03 Focus and prioritization in startups
11:10 Challenges in organizational setup
15:23 Team dynamics and management
20:30 The importance of hiring based on need
20:52 High output management principles
22:46 Team structure and communication
26:31 Balancing core and non-core tasks
29:13 The Linear approach to project management
33:48 Challenges with legacy project management tools
35:45 The philosophy behind Linear's design
37:40 Work trials at Linear
40:44 Outro

LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com.

Today, our guest is Justin Anovick, experienced product leader who has served in senior product roles at Episerver, Optimizely, Syndigo, and many more.

On today’s episode, Justin talks to LogRocket’s VP of Marketing, Jeff Wharton, about the importance of bridging the gaps between sales and product teams; adopting data-driven methodologies to optimize product development; and why constant communication is imperative to aligning with sales.

So, here it is, our conversation with Justin Anovick.

https://www.linkedin.com/in/justin-anovick-a837053/
Product Operations: How successful companies build better products at scale by Melissa Perri

00:00 Intro
00:13 The story behind the suits
02:17 Diving into product operations
10:34 Running Product like Sales
16:48 The future of AI in product management
20:55 The importance of hypothesis testing
21:33 Balancing experience and data
22:00 Complexities of experimentation
25:47 Transitioning from sales to product
28:55 Prioritization in product management
32:13 Navigating sales and product tensions
36:10 Lessons from pre-sales challenges
40:22 Outro

LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com.

Special Guest: Justin Anovick.

Today, our guest is Shira Gershoni, seasoned product management executive, with 15 years of experience in eCommerce and SaaS product development across North America and Europe. Shira started her career in web development and later transitioned to technical product management while at Eternity-IT, followed by leadership positions at NeoGames, Soluto, and Asurion.

On today’s episode, Jennifer talks to LogRocket’s CEO and Head of Product, Matt Arbesfeld, about the significance of focusing on creating omnichannel experiences, why using AI enhances user experiences and making data-driven decisions, and how a culture of iteration in product is more impactful than aiming for perfection.

https://www.linkedin.com/in/shira-gershoni-vp-product/
https://blog.logrocket.com/product-management/leader-spotlight-shira-gershoni/

00:00 Intro
00:05 Omnichannel in practice
01:51 Understanding personas
02:56 Challenges in omnichannel transition
04:22 Managing digital and physical products
06:24 The role of product managers
13:00 Kickoff meetings and iteration
22:04 Leveraging AI in product management
26:27 Outro

LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com.

Special Guest: Shira Gershoni.

Today, our guest is Jennifer Moore, a seasoned product executive who has built and launched customer-centric, data-inspired solutions for over 20 years within B2B SaaS and financial services. She currently currently runs a comprehensive consulting services firm, Strategies that Spark, and serves as the Chief Product & Growth Officer for her clients.

Jennifer began her career as a technical writer at a Series A startup, Oakley Networks. She then transitioned to project management at Wells Fargo and Zions Bancorporation before moving into product management and the B2B SaaS industry. Most recently, she led product and design teams at companies such as Workfront (acquired by Adobe), Pluralsight, and various startups.

On today’s episode, Jennifer talks to LogRocket’s CEO and Head of Product, Matt Arbesfeld, about what she learned about product moving between different industries like finance and SaaS; the significance of domain expertise; focusing on team dynamics and incremental process improvements; and how she uses consulting to help companies grow their product initiatives.

https://www.linkedin.com/in/carolynemoran/
https://www.linkedin.com/in/jennifer-r-moore/
https://calendly.com/jennifer-r-moore
https://productplusbyjennifer.substack.com/
https://blog.logrocket.com/product-management/leader-spotlight-jennifer-moore/

00:00 Intro
00:09 Journey from technical writing to product management
02:27 Transition to financial services and first exit
03:48 Challenges and innovations in financial services
05:50 Shift to software as a service (SaaS)
09:38 Consulting and fractional leadership
20:12 Impact of AI on product management
25:41 Outro

LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com.

Special Guest: Jennifer Moore.

Today, our guest is Carolyne Moran, VP of Product Management and UX at OneSpan, a digital identity and anti-fraud solutions company.

Carolyne began her career in logistics and product management at Airborne Entertainment, where she managed direct-to-consumer mobile promotions. Carolyne then transitioned to managing mobile apps and UX at Yellow Pages/Pages Jaunes – Canada, a digital media and marketing company. She later joined eSignLive by VASCO, which was acquired by OneSpan in 2015.

On today’s episode, Carolyne talks to LogRocket’s CEO and Head of Product, Matt Arbesfeld, about the importance of collaborating across product and UX teams; why being customer-obsessed and incorporating customer feedback is crucial; and the challenges of developing product in a highly regulated industry.

https://www.linkedin.com/in/carolynemoran/

LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com.

Special Guest: Carolyne Moran.

Today, our guest is Susan Stavitzski, Principal Product Manager at CarMax, and was previously the director of product at Hatch, a small software startup.

Susan's career didn't follow a straight trajectory in product management, however — she originally started in marketing, where she developed an obsession with talking to customers.

On today's episode, Susan talks to LogRocket's VP of Marketing, Jeff Wharton, about the importance of creating an iconic customer experience, both online and in-store; engaging in continuous customer feedback and field research, including practical examples and strategies her team employs, such as self-service appraisal models and rapid prototyping; and the significance of product marketing.

https://linkedin.com/in/susan-stavitzski/
https://medium.com/@susan_ski
https://blog.logrocket.com/product-management/leader-spotlight-susan-stavitzski/

LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com.

Special Guest: Susan Stavitzski.

Today, our guest is Josh Schoonmaker, Global Vice President, Product Management, Commerce at Optimizely. Josh started his career at HP, where he worked for just over a decade, and then transitioned to working at eBay as a program manager. He served in product leadership roles at Tozny and Consolidated Supply Co. before joining Optimizely in 2020.

On today’s episode, Josh discusses Optimizely’s recent achievements, including their recognition by leading analysts and their $400 million ARR milestone; the importance of composability in their products; the integration of B2B sales experience into product excellence; and the significance of a holistic customer experience.

https://www.linkedin.com/in/joshschoonmaker/
Leader Spotlight: The balance between assertive and kind leadership, with Josh Schoonmaker

LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com.

Special Guest: Josh Schoonmaker.

Today, our guest is Charles Battle, Head of Product at Ibotta, a Denver-based performance marketing platform known for its cash-back offers and digital coupons.

Charles leads a 50-person product organization that oversees various disciplines, including product management, product design, product analytics, and UX research. Charles started his product management career at TouchTunes Interactive Networks and has since worked for several financial technology companies, such as American Express, LendingTree, and Guaranteed Rate.

On today’s episode, Charles shares his experience with Ibotta's recent IPO and their strategic pivot from a direct-to-consumer cashback app to a performance marketing company. He discusses the impact of the IPO on the team, the importance of prioritization and focusing on problem-solving in product development, and how the company validated and executed their new strategy.

https://www.linkedin.com/in/cnbattle/
Leader Spotlight: Letting the customer decide, with Charles Battle

LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com.

Special Guest: Charles Battle.

Today, we’re talking with Steve Nash, Director of Product for GumGum, an ad-tech platform that matches brands and consumers through AI-powered data and media solutions.

In this episode, Steve talks about:

• How to tell your CEO that they’re wrong — and not lose your career
• The story behind Playground’s transition to a product-centric culture, and the pace of innovation it unlocked for the team
• Why unifying behind Playground’s mission of being “the attention company” led to their successful exit and acquisition by GumGum

LinkedIn: https://www.linkedin.com/in/stevenash/
GumGum: https://www.linkedin.com/company/gumgum/

Navigating a digital reckoning in art | Elizabeth Van Bergen, Product Experience Lead (Phillips): https://youtu.be/Rf-7r3PMVuo
Unlock revenue with the zone of benefit | Oji Udezue, CPO (Typeform, Twitter, Calendly): https://youtu.be/2WuAGcRwdv0

00:00 Intro
02:04 Product challenges and shifts at Playground XYZ
04:38 How to implement product centricity
05:18 How to navigate conversations with CEOs
09:23 How to empower product teams and drive innovation
11:05 Adapting during COVID-19
20:08 Attention tracking and creative Insights
27:33 The role of design and raste in product development
33:01 Outro

We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe!

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Steve Nash.

While those of us in the US are taking time this week away from work, we're bringing you some of our favorite snippets from LaunchPod.

On today's episode, you'll hear from Kristin Dorsett about prioritizing big bets, Steve Chazin about how working at Apple in the 90s with Steve Jobs transformed how he managed product, and Roman Gun about workback plans focused on a design North star.

Kristin Dorsett
https://www.linkedin.com/in/kristindorsett/
Leader Spotlight: Matching talent to problems, with Kristin Dorsett

Steve Chazin
Leader Spotlight: Helping turn Apple’s business around, with Steve Chazin
https://www.linkedin.com/in/chazin
https://twitter.com/stevechazin

Roman Gun
https://www.linkedin.com/in/romangun/
Leader Spotlight: Right-sizing processes, with Roman Gun

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guests: Kristin Dorsett, Roman Gun, and Steve Chazin.

Today, we continue our conversation with Oji Udezue, Principal at ProductMind, product expert, author, and an innovation-focused, multi-disciplined business leader.

Oji has had an extensive and successful career, spanning his time as CPO of Typeform, Head of Product for Creation and Conversation at Twitter, CPO of Calendly, and Head of Product at Atlassian.

On today’s part two of Oji’s two-part episode, we talk about his experience working on Twitter's creator initiatives, the concept of 'forest time,' a practice of stepping back to gain strategic perspective, and Oji's insights on product-led growth (PLG), emphasizing the importance of solving customer problems and adaptive business strategies.

So here it is, the second part of our conversation with Oji Udezue.

Pre-order link for Oji’s book, “Building Rocket Ships”
Writing: https://ojiudezue.substack.com/
Consulting: https://productmind.co
Twitter: https://x.com/ojiudezue
LinkedIn: https://linkedin/in/ojiudezue

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Oji Udezue.

Today, our guest is Oji Udezue, AI product expert, author, and an innovation-focused, multi-disciplined business leader.

Oji has had an extensive and successful career, spanning his time as CPO of Typeform, Head of Product for Creation and Conversation at Twitter, CPO of Calendly, and Head of Product at Atlassian.

On today's part one of a two-part episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Oji about his upcoming book, 'Building Rocket Ships;' the complexity of product management due to its multi-disciplinary nature requiring skills in engineering, design, psychology, and economics; and the 'Zone of Benefit' concept, which helps assess market disruptiveness and emphasizes the need for a high value to price ratio to drive change in customers.

Pre-order link for Oji’s book, “Building Rocket Ships”
Writing: https://ojiudezue.substack.com/
Consulting: https://productmind.co
Twitter: https://x.com/ojiudezue
LinkedIn: https://linkedin/in/ojiudezue

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Today, our guest is Fatima Howes, Vice President Of Product Management and CX Design for Fleet Telematics at Azuga, a subsidiary of Bridgestone.

Before joining Bridgestone, Fatima served in product leadership roles at Assignar and Procore Technologies, both construction management software companies. She didn't always work in software, however; Fatima started as an analyst in public affairs and transitioned to software and product through a sales development representative role.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Fatina about her strategies for managing by exception, prioritizing customer needs, and finding common denominators among different stakeholders such as drivers, fleet managers, and insurance companies. The discussion also highlights the shift from traditional product management to a more holistic approach involving co-creation, risk modeling, and design management.

https://www.linkedin.com/in/fatimahowes/
Managing by exception, with Fatima Howes

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Fatima Howes.

Today, our guest is Nancy Wang, Senior Vice President, Product Operations at Hilton Grand Vacations (HGV), a market leader in the vacation ownership industry.

Nancy spent the last decade of her career working at Alert Logic, a comprehensive cybersecurity portfolio now owned by Fortra, beginning as a lead system engineer. Nancy worked her way up to principal engineer before taking on product management responsibilities and, ultimately, becoming Vice President of Technical Product Management. In her tenure, Nancy led the Alert Logic MDR product’s scale from 0 to 80 million MRR within two years.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Nancy about how she leveraged her engineering background to excel in product roles, her strategic approach to building and leading a comprehensive product operations team at HGV, and the importance of planning, transformation, open-mindedness in acquisitions, and continual improvement.

https://www.linkedin.com/in/nancy-wang-9a20a014/
Enabling a cultural mind shift, with Nancy Wang

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Nancy Wang.

Today, our guest is Steve Chazin, Vice President of Products at Alarm.com, a technology company that focuses on intelligently connected property. He has been in product since his first job building technology for Raytheon.

Steve then became Senior Director, Marketing & Account Executive and Systems Engineer at Apple, where he worked for nearly a decade. He’s remained in tech since then and has worked in various leadership roles at companies such as Avid, Ellucian, Salesforce, Symantec, Cisco, and more.

On today's episode, LogRocket's CEO, Matt Arbesfeld, talks to Steve about his experience working at Apple, competing with Final Cut Pro, and his current role at alarm.com. They discuss the importance of user-centered product design, the impact of AI in home security, and the value of staying intellectually curious in a rapidly evolving tech landscape.

Leader Spotlight: Helping turn Apple’s business around, with Steve Chazin
https://www.linkedin.com/in/chazin
https://twitter.com/stevechazin

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Steve Chazin.

Today, our guest is Ben Hackett, Senior VP of Product Management at Accolade, a personalized healthcare company for employers health plans, government agencies, and consumers. He began his career as a product manager at Blacktee Systems, an integrated technology services firm, before transitioning to LabKey Software.

Prior to joining Accolade eight years ago, Ben co-founded jydo, an IoT platform that helped facility managers manage, monitor, and control thousands of conference room devices.

On today's episode, LogRocket's CEO, Matt Arbesfeld, Ben shares insights on decision-making in M&A deals, cultural alignment in acquisitions, and the role of AI in medicine.

Leader Spotlight: How first principles tie into ruthless prioritization, with Ben Hackett
https://www.linkedin.com/in/bchackett/

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Ben Hackett.

Today, our guest is Christine Kuei, Director of Product Management at Forever 21. Christine started her career in email marketing at Experian, and her natural curiosity about digital customer behavior propelled her transition into product management. Christine has since worked in a range of industries including B2B SaaS, ecommerce and fintech, and led product organizations at Chipotle and PetSmart before moving to Forever 21.

On this episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Christine about the challenges and strategies involved in aligning digital transformations with physical customer experiences, using user research to enhance customer loyalty, tackling product management obstacles, and optimizing team dynamics for successful outcomes.

Leader Spotlight: Growing the omnichannel market, with Christine Kuei
https://www.linkedin.com/in/christinekuei/

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Christine Kuei.

Today, our guest is Matt DiBari, CPO at SpotHero. He has spent the majority of his career working in the automotive industry, the first decade of which was at CDK Global. Matt also served in senior product management and leadership roles at Cars.com before transitioning to SpotHero in 2019.

On today's episode, LogRocket's CEO, Matt Arbesfeld, talks to Matt about the differences between B2B and B2C approaches, the importance of strategic investment, personalization projects, and provides valuable advice for aspiring product managers.

Leader Spotlight: Catching up to consumer expectations, with Matt DiBari
https://www.linkedin.com/in/matthewdibari/

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Matt DiBari.

Today, our guest is Alo Mukerji, VP of Product at WaveHQ, which develops money management software for small business owners.

Driven by a genuine love for small and midsize businesses, Alo has worked in product leadership roles at Constant Contact, Buildium (acquired by RealPage), Toast, and Privy (acquired by Attentive). Alo’s specialties include creating frictionless product experiences and increasing revenue through pricing models and new product lines.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Alo about driving innovations at a fintech company, focusing on SMBs, and the importance of rapid innovation.

Leader Spotlight: Making a tangible impact for SMBs, with Alo Mukerji
https://www.linkedin.com/in/alo-mukerji-9a7154

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Alo Mukerji.

Today, we’re talking with Jonathan Sussman, CPO for over 5 years at Jebbit, an enterprise experience platform for first-party data capture, which was recently acquired by BlueConic.

In this episode, Jonathan talks about:

• Why Product Management is one of the hardest functions to master
• How to use professional services - usually a cost center - as a source of product innovation that drives longterm growth
• And, the time when they built to solve internal problems, not customer value, nearly caused an early key launch to fail

LinkedIn: https://www.linkedin.com/in/jonathan-sussman-0a84462/
Jebbit: https://www.jebbit.com/
BlueConic https://www.blueconic.com/

Building iconic customer experiences with Susan Stavitski, Principal PM: https://youtu.be/TyA7d30ckNE?feature=shared
The end of MVPs and prioritizing accountability with Jason Penkethman, CPO: https://youtu.be/-vanNudmXMM?feature=shared

00:00 Startups and ROI Challenges
00:24 Introduction
01:00 Building Product From Yahoo to Jebit
02:08 The Evolution of Programmatic Advertising
10:02 Transition to AT&T and Product Management Insights
13:55 Joining Jebit: Early Challenges and Learnings
21:46 Innovative Product Approaches and Managed Services
28:31 Balancing Tech Debt and Customer Needs
31:39 Outro

We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe!

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Jonathan Sussman.

Today, our guest is Jason Penkethman, Chief Product Officer at Simpro Group, business software for trade professionals.

Prior to working at Simpro group, Jason worked in product management, engineering, and leadership roles through a range of industries, including mobile devices, data services, SaaS, and automotive IoT.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Jason about emphasizing the importance of a go-to-market perspective, customer interaction, the importance of accountability, and leadership challenges like team alignment and data-driven decisions.

Leader Spotlight: Applying an ROI model, with Jason Penkethman

https://www.linkedin.com/in/jpenkethman/

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Jason Penkethman.

Today our guest is Michael Liss, Vice President of Product at the New York Post.

Michael has been at the Post for the last 10 years, and has worked in several sectors of media throughout his career, including book publishing, digital marketing, journalism, and media production. In his current position, Michael plays a leading role in all digital initiatives for New York Post, Page Six, and Decider.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Michael about product management in media, the importance of the user and editorial experiences, and how bolstering community engagement was successful for the Post.

https://www.linkedin.com/in/mliss/
Michael Liss' New York Post archive
Leader Spotlight: Shaping the evolution of digital media, with Michael Liss

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Michael Liss.

Today, our guest is Sandy Huang, Vice President of Product Management at GoodRx.

Sandy has worked in tech for most of her career, beginning at small startups such as MusicNow, which was later acquired by AOL, as well as WeddingChannel, which was acquired by The Knot. She then moved on to companies including Shutterfly, Minted, Jive Software, and Flipboard.

Before joining GoodRX, Sandy worked at Amazon as Head of Product, where she led the global visual search and discovery team for Amazon Shopping, and led the Alexa team developing experiences and content.

In this episode, LogRocket's CEO and Head of Product, Matt Arbesfeld, talks to Sandy about the importance of alignment in product management, ways to collaborate with stakeholders, and insights from her experiences at Amazon working on projects like Alexa and Global Search and Discovery.

https://www.linkedin.com/in/sandyhuangproduct/
https://twitter.com/SandyHuangPM
Leader Spotlight: Finding your superpower, with Sandy Huang

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Sandy Huang.

Today, our guest is Karla Fiske, Vice President of Product Management at Tebra.

Having previously led customer-centric product orgs at Experian, Arbonne, and Chipotle, Karla stepped in as the first VP of Product for Tebra’s Patient Experience division in June 2022 and quickly garnered cross-functional support for a unified product roadmap designed to mesh two merging companies into an end-to-end SaaS healthcare solution for SMBs.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Karla about her experience with mergers, particularly her role in integrating platforms at Tebra; the significance of communication, objective setting, and focusing on outcomes over outputs; and the 'product placemat' strategy to prioritize and communicate projects effectively across departments to minimize escalations and align organizational objectives.

https://www.linkedin.com/in/karlafiske/
Leader Spotlight: Flattening the learning curve, with Karla Fiske

“The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter” by Michael D. Watkins

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Karla Fiske.