Explore every episode of the podcast Landscape Marketing Secrets
| Title | Pub. Date | Duration | |
|---|---|---|---|
| EP300: The Secret of Interviewing Tom Reber | 07 Oct 2024 | 00:39:42 | |
Laura celebrates her 300th episode with her longtime mentor and former sales coach Tom Reber from the Contractor Fight. | |||
| EP299: The Secret to an Effortless Business | 30 Sep 2024 | 00:40:09 | |
Laura chats with Liz Chism about the secrets to building a self-sustaining business. | |||
| EP298: The Secret to Owning a Retail Operation | 23 Sep 2024 | 00:29:05 | |
Laura talks to Mike Gannon from That Pond Place about the benefits and challenges of having a retail operation. | |||
| EP297: The Secret to Some New Business Ideas | 16 Sep 2024 | 00:19:14 | |
Laura talks to AquaReale co-owner Matt about what they learned at the recent conference they attended and what business ideas they want to start implementing. | |||
| EP296: The Secret to Profits as a Pond Builder | 09 Sep 2024 | 00:17:53 | |
Laura talks to Mark Wilson about his recently published business book, "Pond Passion to Profit" and shares ideas on how to grow your water feature or landscape business. | |||
| EP295: The Secret to Using Artificial Intelligence (AI) Pt 2 | 02 Sep 2024 | 00:28:27 | |
Laura talks to Break the Image's Jeff Gutowksi about Artificial Intelligence and what you NEED to know about how it affecting your business. Part One. | |||
| EP294: The Secret to Using Artificial Intelligence (AI) Pt 1 | 26 Aug 2024 | 00:23:40 | |
Laura talks to Break the Image's Jeff Gutowksi about Artificial Intelligence and what you NEED to know about how it affecting your business. Part One. | |||
| EP293: The Secret to Email Marketing | 19 Aug 2024 | 00:25:41 | |
Laura talks to Barbi Holdeman from The Pond Gnome about the importance and relevance of email marketing. | |||
| EP292: The Secret to Dealing with Employees | 12 Aug 2024 | 00:24:24 | |
What do you do about employee issues? Here we talk about staff training, communication, and expectations. | |||
| EP291:The Secret to Why I Left for Two Months | 05 Aug 2024 | 00:10:29 | |
Laura is back after two months! Here is why she took a long break and why she decided to come back. | |||
| EP290: The Secret to Getting More Work | 03 Jun 2024 | 00:28:40 | |
Laura talks to pond builder and landscaper Scott Brown about how he uses marketing to stay keep his $2 million plus company busy even in a slow year. | |||
| EP289: The Secret to Having an Office/Customer Service Manager | 27 May 2024 | 00:35:53 | |
Laura talks to AquaReale's Office Manager/Customer Service Manager on how she handles her job and why she is such an integral part of our company's success. | |||
| EP288: The Secret to Having a Director of Operations | 20 May 2024 | 00:31:05 | |
Laura talks to AquaReale's Director of Operations, Tyler, on what he does for the company and why his position helps make money even as he moved to overhead costs. | |||
| EP287: The Secret to Using AI and ChatGPT | 13 May 2024 | 00:30:54 | |
Laura talks to Jeff from Break The Image on how to best use AI and ChatGPT. Jeff references the following link: https://www.semrush.com/blog/chatgpt-prompts/# | |||
| EP286: The Secret to Understanding Google Algorithms | 06 May 2024 | 00:33:52 | |
Laura talks to Jeff from Break the Image about Google Algorithms and how to best use Google for your business. Jeff references three links: https://www.google.com/search/howsearchworks/how-search-works/ranking-results/ | |||
| EP285:The Secret to Using Jobber | 29 Apr 2024 | 00:19:59 | |
Laura talks to Barbi Holdeman of The Pond Gnome about how she optimizes Jobber to make it work best for her business. | |||
| EP284:The Secret to Using Simple Automations | 22 Apr 2024 | 00:24:36 | |
Laura talks to Clay Graba about how to use simple automations to make your work life easier. | |||
| EP283: The Secret to AquaReale's 2024 | 15 Apr 2024 | 00:24:54 | |
Laura and Matt continue last week's conversation by delving into 2024. Hiring, getting new work, we cover it all! | |||
| EP282:The Secret to AquaReale's 2023 | 08 Apr 2024 | 00:17:36 | |
Laura and Matt of AquaReale dissect their 4th quarter year end and look back at what worked and didn't work in 2023. | |||
| EP281:The Secret to Using Google My Business to Get More Work | 01 Apr 2024 | 00:26:38 | |
Laura talks to Scott Molchan from the Million Dollar Academy about how to use Google My Business. Now called Google Profile! Here is the link he references in our talk: | |||
| EP280:The Secret to Me Getting My Mojo back!! | 25 Mar 2024 | 00:08:25 | |
Laura is back! Here why I took a break and what brought me back to share more marketing tips with you! | |||
| EP279:The Secret to My Last Podcast. For Now... | 30 Oct 2023 | 00:15:13 | |
Laura closes down her last podcast of Landscape Marketing Secrets. Hear what she has learned and what she plans to do next and how to stay in touch with her. | |||
| EP278:The Secret to Succesful Accountability | 09 Oct 2023 | 00:15:46 | |
Laura engages in a discussion with Kati Molchan from Million Dollar Landscaper to explore strategies for maintaining accountability and to identify potential barriers that might be hindering you. | |||
| EP277:The Secret to Positive Reinforcement | 02 Oct 2023 | 00:17:58 | |
Laura talks about how to reward and encourage positive behavior from your staff and how to help improve morale. | |||
| EP276:The Secret to Business Success | 25 Sep 2023 | 00:31:06 | |
Laura talks to Just Add Water's Chris Thompson about the top four things he has learned about business and how these items can help all business owners. | |||
| EP275:The Secret to Job Descrptions and Mastery Ladders | 18 Sep 2023 | 00:12:31 | |
Laura talks about the difference between job descriptions and mastery ladders and why you need both. | |||
| EP274:The Secret to Team Meetings | 11 Sep 2023 | 00:18:18 | |
Laura talks about why team meetings are so important to a healthy business and shares her weekly meeting agenda | |||
| EP273:The Secret to Higher Profit Margins | 04 Sep 2023 | 00:14:26 | |
Laura talks about how her company has extremely high profit margins and what you can do to increase yours as well.
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| EP272:The Secret to Growing or Starting Your Business | 28 Aug 2023 | 00:16:00 | |
Laura talks about the need for systems to grow (or start) your company. What are the items you NEED for success? | |||
| EP271:The Secret to Making More Money with a Customer Service Manager | 21 Aug 2023 | 00:23:27 | |
Laura talks to AquaReale's Customer Service Manager, Sandy. on her role and how she helps us make more money | |||
| EP270:The Secret to Getting More Work Right Now | 14 Aug 2023 | 00:17:15 | |
Laura gives ideas on how to generate more work this summer. | |||
| EP269:The Secret to AquaReale's Year so Far | 07 Aug 2023 | 00:27:09 | |
Laura talks to her AquaReale co-owner, Matt, about their year so far and what is working well and what isn't. | |||
| EP268:The Secret to Search Engine Optimization (SEO) | 31 Jul 2023 | 00:34:52 | |
Laura brings Break the Image's Jeff Gutowksi back to discuss SEO (search engine optimization). | |||
| EP267:The Secret to Search Engine Marketing (SEM) | 24 Jul 2023 | 00:34:24 | |
Laura talks to Break the Image's Jeff Gutowski about Search Engine Marketing, what it means and how to excel at it. | |||
| EP266:The Secret to Understanding Who Your Customers Are | 17 Jul 2023 | 00:14:52 | |
Laura talks about customer avatars, including what that means and how to create your own to help you sell to the right people. | |||
| EP265:The Secret to Heading Toward Semi-Retirement | 10 Jul 2023 | 00:25:16 | |
Laura talks to The Pond Gnome's Barbi Holdeman on how Barbi is working toward and preparing for semi-retirement.
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| EP264:The Secret to Using a CRM | 03 Jul 2023 | 00:13:01 | |
Laura discusses what a CRM is and how her company uses theirs. | |||
| EP263:The Secret to Sales in a Challenging Year | 26 Jun 2023 | 00:29:14 | |
Laura (and her cat) talk to Garden State Koi's Tom Smith about how to handle sales in a challenging year. | |||
| EP262: The Secret to Empowering Your Employees | 19 Jun 2023 | 00:25:45 | |
Laura talks to Jay from Oklahoma Ponds on how he empowers his employees and his advice to start empowering yours. | |||
| EP261:The Secret to Having A Sales Person | 12 Jun 2023 | 00:26:44 | |
Laura talks to Dan and Will from Good Earth Water Gardens on how they decided to have a Sales Manager and what exactly he handles. | |||
| EP260:The Secret to Branding | 05 Jun 2023 | 00:17:39 | |
Laura talks about the importance of branding, what it means for landscapers and how to create and maintain your brand. | |||
| EP259:The Secret to Navigating Gen Z Employees | 29 May 2023 | 00:28:01 | |
Laura talks to her 27 year old maintenance manager about what employees in their 20s are looking for and how to learn to communicate with each other. | |||
| EP258:The Secret to Keeping Employees | 22 May 2023 | 00:25:54 | |
Laura her husband and co-business owner, Matt, talk about the many things they have learned on how to hire and keep the right employees. | |||
| EP257:The Secret to Having a Customer Service Manager | 15 May 2023 | 00:27:19 | |
Laura talks to her customer service manager, Sandy, about what her position entails. | |||
| EP256:The Secret to Getting More Work | 08 May 2023 | 00:14:51 | |
Laura talks about how her company is handling getting less big leads this year. | |||
| EP255:The Secret to Accountability | 01 May 2023 | 00:26:26 | |
Laura talks to Tara Stohler about accountability in different aspects of life. | |||
| EP254:The Secret to Owning Two Businesses | 24 Apr 2023 | 00:20:36 | |
Laura talks to Navy Builder Greg Falvo on how he handles being in the Naval Reserves and running an outdoor living company at the same time. | |||
| EP253:The Secret to Using Artifical Intelligence | 17 Apr 2023 | 00:21:57 | |
Laura talks to Million Dollar Landscaper's Scott Molchan on how to use Artifical Intelligence (AI) and ChatGPT for your marketing-- and how NOT to use it. | |||
| EP252:The Secret of Getting Business in a Small Town | 10 Apr 2023 | 00:35:11 | |
Laura talks to Donnie Beck about how to market his company in the resort community in which he lives. | |||
| EP251:The Secret to Adding Water Features to Your Landcaping Business | 03 Apr 2023 | 00:26:33 | |
Laura talks to landscaper/pond builder Brian Hoagland about how he got started in ponds and why he likes to offer both services to his clients. | |||