In this episode, we chat with Simon, managing partner from UM, about the critical balance between AI and human creativity in media planning. Discover how human insights add value to data-driven decisions and why relying solely on algorithms can lead to generic content.

We also explore UM's Full-Colour Media philosophy, which emphasises using AI to enhance, not replace, creativity. Additionally, we discuss the role of blockchain in providing transparency and trust in digital advertising, ensuring accountability in the supply chain.

Join us for a thought-provoking conversation on the future of media planning and the essential role of human ingenuity in a tech-driven world.

In this episode of LabTech, we delve into the crucial role of validators in the Alkimi ecosystem. Validators are at the heart of Alkimi's decentralised ad exchange, ensuring transparency, efficiency, and sustainability in the ad supply chain.

We discuss how validators validate every ad impression, helping maintain the integrity and decentralisation of the network. Learn about the balance between decentralisation and regulatory compliance, including what data Alkimi commits to the blockchain while safeguarding privacy and confidentiality.

We'll also cover what it takes to become a validator, including the requirements and KYC process, and introduce our reward estimator tool designed to help prospective validators and liquidity providers assess their potential returns.

Don't miss this comprehensive look at the driving force behind Alkimi’s success and its impact on the blockchain world.

In this episode of LabTalks, Ben and John Helm dive deep into the world of biddable media, exploring its crucial role in the digital marketing funnel.

They discuss the importance of programmatic, paid social, and paid search in reaching audiences where they spend their time. Learn how Mars and Essence MediaCom are shifting their strategies to embrace transparency and efficiency in media buying, while also focusing on sustainability and responsible media choices. From exploring new channels like addressable TV to the benefits of programmatic out-of-home advertising, this episode is packed with insights on the future of digital advertising.

Ben and John also discuss Mars and Essence MediaCom’s innovative approaches to Supply Path Optimization (SPO), the future of targeting, and the exciting potential of AI and automation in digital advertising.

In our latest LabTalks episode, Ben sits down with Flaminia Sapori, Inventory Product Development Lead at Magna IPG. Flaminia shares her insights on the evolving ad tech landscape, the importance of Supply Path Optimisation (SPO), and the challenges of achieving transparency and sustainability in the ad supply chain.

Flaminia discusses the crucial role of SPO at Magna IPG, emphasising the need for transparency and simplifying the supply chain through log-level data. She explains how transparency in ad tech benefits advertisers and publishers while driving sustainability by reducing the carbon footprint.

Looking ahead, Ben and Flaminia share their visions for the future of ad tech, including the potential of blockchain and the commoditisation of log-level data. They highlight the importance of transparency in the supply chain to improve advertiser ROI and publisher yield, ultimately benefiting the entire ecosystem.

In this episode of LabTalks, Ben Putley is joined by Nathan Taylor-Billings, Head of Addressable Activation at Kinesso. They discuss Nathan's background in ad tech and programmatic advertising across trading desks, publishers, tech companies, and agencies.

Nathan shares insights into campaign setups, brand safety practices, addressing ad fraud, made-for-advertising sites, optimising towards goals, testing innovations like blockchain ad buying, and preparing for a cookieless future.

They explore the pros and cons of AI in advertising, innovations Kinesso is excited about, educating clients on emerging technologies like crypto wallets for identity, and the overall evolving ad tech landscape. It's an insightful conversation covering key challenges and opportunities in digital advertising today.

LabTalks Live had the pleasure of hosting the panel "Shining a Light on Ad Tech Transparency".

Our panelists included:

James Trott - Senior Director, Global Addressable Media at The Coca-Cola Company

Flaminia Sapori - Marketplace Lead, EMEA at MAGNA Global

Lanre Agbetayo - Executive Director, Audience Solution OMD EMEA

Laurie O'Riordan - Head of Programmatic at Digitas UK

Moderated by Adam Chorley, Co-Founder & COO at Alkimi

The panel dives into the challenges, opportunities, and emerging solutions surrounding transparency, shedding light on the complexities and the need for a more open and equitable ecosystem.

We had the pleasure of hosting Chris Twining, Head of Integrated Media at Stone Island for a fireside chat where he discussed with Raman insights into how brand marketers are approaching new and emerging technologies to combat the changing media landscape, whilst airing on the side of caution what these changes mean.

Ben's keynote takes us on a journey through the evolution of the ad-funded internet and the transformative role of blockchain technology in the ad tech industry. Ben explores the history of the internet, the rise of blockchain, and its impact on ad tech.

From the challenges of outdated infrastructures to the promise of transparency and efficiency with blockchain, this session delves into pivotal moments in ad tech history. Join us as we envision a more accessible and transparent internet for all.

In this episode, we sit down with for an insightful podcast with Alessandro De Zanche, Media Monetisation Consultant at ADZ Strategies, to discuss the evolving landscape of digital advertising. He shares insights from his decades of experience working with publishers like Yahoo and News UK.

Topics covered include challenges and innovation in publishing, Apple's privacy changes, the importance of prioritising audiences over advertisers, the role of blockchain and Web3 in fostering community engagement, and the potential of AI in shaping the future of immersive content and advertising.

Ben also sheds light on Alkimi's mission to deliver fair revenue share for publishers through blockchain technology and the value of storytelling in advertising.

In this LabTalks podcast episode, we welcomed back Mark Pearce, also known as "THE LAWYER," for an insightful conversation about all things Alkimi.

Mark and Ben dove into various topics, including the recent India trip where our founders met the team and developers who have played a significant role in building the exchange we have today.

They explored the unique challenges and opportunities in India's crypto landscape, navigating taxation and regulations.

Throughout the episode, Mark and Ben also discussed the importance of selecting reliable partners, the ever-evolving crypto market, and Alkimi's potential for international expansion.

They wrapped up with reflections on Alkimi's growth, revenue milestones, and future prospects in the dynamic realm of digital advertising and blockchain technology.

Join us for a thought-provoking discussion on the critical challenges facing the AdTech industry and the imperative of sustainability. Explore firsthand experiences from Claire Gleeson-Landry, who brings insights from her tenure at The Guardian and GoodLoop, shedding light on the challenges and inefficiencies within the industry.

Discover why sustainability must transition from being a trend to becoming a core consideration in decision-making. Gain valuable perspectives on the impending "cookie apocalypse", the push for behavioural change, and the transformative potential of innovative solutions.

This week we were thrilled to be joined by Laurie, Head Of Programmatic at Digitas. Ben and Laurie discussed all things adtech, delving into topics like supply path optimisation (SPO), blockchains influence on the industry and looking to the future where cookies will no longer exist.

Join Laurie and Ben for their practical insights and thought provoking discussions around the need for innovation within the space!

In this episode, Chorley and Chandru explore Alkimi's latest innovations, including the shift from traditional DSPs to our AI-powered DSA. This evolution enhances targeting, bidding, and reporting, making digital advertising more efficient and effective. We also introduce our new Reward Estimator, a tool designed to help users make informed decisions about staking and validating within the Alkimi ecosystem.

Additionally, we discuss how these developments will boost publisher revenue through real-time floor-bid strategies and share our plans for future updates, including the rollout of our validator network to decentralise the platform and reduce costs. Tune in to discover how these advancements are set to reshape the future of AdTech.

In this insightful discussion, Mark delves into the dynamic world of tech clients, decentralisation, and the future of digital space. From highlighting the challenges and opportunities within the tech industry to offering valuable advice for legal professionals venturing into the web3 space, this episode is packed with actionable insights for anyone interested in the evolving landscape of law and technology.

Join us for a deep dive into the world of blockchain/web3 innovation with CFO of Flight3 & Zebu Live, Jolyon Layard Horsfall, a leading expert in the field.

In this episode of LabTalks, we explore the latest trends and developments shaping the blockchain/web3 landscape, from project models to community building strategies. Gain valuable insights from industry leaders as they share their perspectives on navigating the blockchain market, selecting promising projects, and driving innovation in Web3.

Find out more: https://flightstory.com/flight-3/

Join us for an insightful discussion with Sherrick Chavda, Group Director Audience & Data Strategy, EMEA at Initiative, around the modern data landscape and its implications for brands' audience understanding.

We delve into fresh strategies for consumer measurement in an evolving marketplace, preparing for the challenges and opportunities of the near future. An engaging mix of big-picture dynamics and tactical takeaways, centered on data-driven audience intelligence.

In this episode of LabTalks Live, we delve into the revolutionary impact of blockchain technology on advertising and the arts, featuring insights from an industry leader at Coca-Cola, James Trott and our CEO, Ben Putley. Explore how blockchain is transforming digital advertising through enhanced transparency, efficiency and the future of consumer engagement in a decentralised digital ecosystem. Join us for a thought-provoking discussion on the convergence of technology, creativity, and innovation shaping the digital landscape.

Welcome to the newest season of LabTalks - Season 3!

For our first episode of this season, we have a huge announcement: Alkimi is now officially B Corp certified!

Take a listen to this podcast to learn more about what this is, and what it means for Alkimi!

$ADS

LabTalks OG's Ben & Chorley were joined with Georges, Co-Founder & GM at EIDGENSI to discuss the impact of advertising on the environment and what exactly can be done to tackle it. Check out EIDGENSI here > https://www.eidgensi.com/For everything else Alkimi > https://linktr.ee/AlkimiExchange

Hi Alkimists, we have a much-awaited update for you! Focusing on a reflection of Q2 and what we have achieved, new hires, Cannes 2023, staking pool update, NFT viewer, the much awaited Node Management roll out and much much more! Head over to Labs to check out the new Node Management page & NFT viewer: https://labs.alkimi.org/ Updates to follow on how to get involved in the node management raffle!

It's a EIDGENSI x Alkimi x Great Big Story lineup! A great big episode this week, with Alkimi & Eidgensi powerhouses and co-founders Ben Putley and Georges Tertois joined by Albertine Rae, an executive producer at whynow media. She has been at the business for three years, during which time she established their digital video production company, and developed The Sunday Times Culture Show, a weekly arts magazine programme for Britain's most prestigious news title. She now heads up the Great Big Story production team, commissioning global short documentaries for an audience of 14m followers across all platforms. And Brandon Keenen, a seasoned CMO with over 20 years of experience working for prominent publishers such as CNN, Buzzfeed, and AOL, is now a Principal Partner at Attention Economics, a consultancy firm that specialises in guiding publishers through commercial and strategic transformations in the new digital landscape. Brandon leverages his vast expertise to help clients develop data-driven, sales-focused, and creative strategies that cater to all platforms. He is currently fully dedicated to working with the return of Great Big Story in conjunction with WhyNow Media.Great Big Story was originally launched in 2015 by CNN, and won critical acclaim and countless awards before closing down in 2020. The brand is now part of whynow Media, a company devoted to the art of storytelling. Headquartered in London and working with teams around the world, our studios create and distribute micro docs and short films, as well as series. Our producers work hard to discover the untold, the overlooked and the flat-out amazing. In this episode of LabTalks, they discussed innovation and creativity within the advertising sphere.

Hello Alkimists! Chorley and Chandru have been on the move, attending key industry events and expanding our horizons.

In this episode, they recap their exciting excursions to Cannes, where they discussed SPO and AI in ad tech, and India, where they connected with our team, hosted our first hackathon and explored new market opportunities. They also cover their experiences at ECC in Brussels and MAD Fest in London, highlighting the unique conversations and innovative strides Alkimi is making.

Plus, get a sneak peek at what's ahead on our roadmap, including the highly anticipated DSA launch.

Hi Alkimists!

Welcome to another episode of LabTalks! This week Chandru and Milly were joined by special guest Thomas Scovell! You all know him as THE Alkimist and the Alkimi lead community manager. Thomas is Chief Strategy Officer for New Zealand's largest independent advertising agency and has spent the last two decades in NZ and London, leading the marketing for some of the world's best-known brands and winning awards for digital innovation, brand strategy, and creative direction. This week we wanted to talk about something that we know has been a big impact on our community at the moment- safety and security. The guys talked through some scams to look out for, how best you can protect yourself, and finally what Alkimi is doing to protect you. We hope this can help at least 1 person to avoid a scammer.

For everything else Alkimi 👇 https://linktr.ee/AlkimiExchange

Be sure to check out all other episodes of LabTalks below 👇 https://podcasts.apple.com/us/podcast/labtalks-the-non-fungible-podcast/id1575317983 https://open.spotify.com/show/73sUvq3RsLU2CopT6x05VH

Hi Alkimists! Say hello to this very special episode 10 of LabTalks!

CEO & Co-Founder Ben Putley caught up with Alex Payne. Alex is VP of Ad Operations for VICE Media Group, based typically in their London office. He has worked for VICE for 11 years and currently leads the Company's global advertising operations department that covers direct sold, programmatic and social media activation and the creation of marketing defining ad experiences.

Ben & Alex discussed how and why there is a need to improve the digital advertising space and what needs to be done to resolve this, as well as discussed what their favourite digital ad has been and why!

For everything else Alkimi 👇 https://linktr.ee/AlkimiExchange

Be sure to check out all other episodes of LabTalks below 👇 https://podcasts.apple.com/us/podcast/labtalks-the-non-fungible-podcast/id1575317983 https://open.spotify.com/show/73sUvq3RsLU2CopT6x05VH

Let’s jump into the Alkimi archives this week for a special episode of LabTalks! Alkimi’s own Benjamin “Slam” Dunkel met up with Phil Haunhorst, CEO of Obius. Obius is a blockchain-based ERP software, that brings Enterprise-Resource-Planning to Web3.

Check out Obius here: https://www.obius-erp.io/ Slam and Phil discussed a range of topics, touching on Web2 and Web3 interaction with daily life, barriers to entry of Web3, and how education can help Web3 adoption...

For everything else Alkimi 👇 https://linktr.ee/AlkimiExchange

Be sure to check out all other episodes of LabTalks below 👇 https://podcasts.apple.com/us/podcast/labtalks-the-non-fungible-podcast/id1575317983 https://open.spotify.com/show/73sUvq3RsLU2CopT6x05VH

Join the Alkimi Founder in a special Twitter Spaces AMA hosted by Sykodelic!

The guys went live on Twitter answering our community questions after our massive announcement last week! We thought it was too good to miss, so welcome to this special edition of LabTalks!

Check out our explanation on medium here 👇

https://alkimiexchange.medium.com/the-alkimi-ad-exchange-is-live-heres-what-that-means-f7376ddf3e65

Check out the Deep Dive with Chandru: Unpacking Transaction Data below 👇

https://alkimiexchange.medium.com/deep-dive-with-chandru-unpacking-transaction-data-7268469f0665

For everything else Alkimi 👇 https://linktr.ee/AlkimiExchange

Be sure to check out all other episodes of LabTalks below 👇

https://podcasts.apple.com/us/podcast/labtalks-the-non-fungible-podcast/id1575317983

https://open.spotify.com/show/73sUvq3RsLU2CopT6x05VH

Join the Alkimi Founder in a special Twitter Spaces AMA hosted by DeFiRunner!

The guys went live on Twitter explaining exactly what the Alkimi Ad Exchange being live means for advertisers, publishers, our community and Alkimi Exchange itself. We thought it was too good to miss, so welcome to this special edition of LabTalks!

Check out our explanation on medium here 👇

https://alkimiexchange.medium.com/the-alkimi-ad-exchange-is-live-heres-what-that-means-f7376ddf3e65

Check out the Deep Dive with Chandru: Unpacking Transaction Data below 👇

https://alkimiexchange.medium.com/deep-dive-with-chandru-unpacking-transaction-data-7268469f0665

For everything else Alkimi 👇 https://linktr.ee/AlkimiExchange

Be sure to check out all other episodes of LabTalks below 👇

https://podcasts.apple.com/us/podcast/labtalks-the-non-fungible-podcast/id1575317983

https://open.spotify.com/show/73sUvq3RsLU2CopT6x05VH

Welcome to another episode of LabTalks: The Non-Fungible Podcast. This week we have Eidgensi Takeover Part 2! Join Georges Tertois, Morgan Selbekk Co-founders of Eidgensi, and Adam Chorley, Alkimi COO & Co-founder discussing How NFT projects have used Web3 values to quickly build recognisable brands.

Be sure to check out all other episodes of LabTalks below 👇 https://open.spotify.com/show/73sUvq3RsLU2CopT6x05VH https://podcasts.apple.com/us/podcast/labtalks-the-non-fungible-podcast/id1575317983

For everything else Alkimi 👇 https://linktr.ee/AlkimiExchange

Check out Eidgensi 👇 https://www.eidgensi.com/

Georges Tertois, Co-Founder of Eidgensi speaks to CEO of Alkimi Ben Putley and special guest Michael Bresler the Global Head of Strategic Partnerships and Moonshot Pursuits at 14 West, an Agora company, which offers business leaders in the media and marketing space backend support to better equip them to improve, expand, and ultimately bring their subscribers high-quality information. Michael and his team spend their days immersed in emerging technologies, trends and new partnerships to find 10x moonshot opportunities for their clients.

In this episode, the guys discuss the future of AI. AI has been front and centre in recent news and the boys take a deep dive into the cultural acceptance of these new technologies.

For everything else Alkimi 👇 https://linktr.ee/AlkimiExchange

A special festive episode of LabTalks 🎄

The guys reflect on what a great year it has been for Alkimi. Discussing some of their personal highlights and looking towards 2023!

Listen in for an early Christmas present which has landed on Alkimi Labs!

Thank you for your continued support this year, we hope you have a Merry Christmas & A Happy New Year!

Love, The Alkimi Team

Welcome to another episode of LabTalks: The Non-Fungible Podcast!

Head of Alkimi Marketing Milly caught up with Emily Roberts, Senior Associate at PwC & Co-Founder of The Women in Programmatic Network, and Claire Gleeson-Landry, Head of Investment & Sustainable Media at Good-Loop.

They discuss trust & transparency in the AdTech space and what needs to change to move to a better future for the industry. A great conversation with two absolute powerhouses in the industry.

Welcome to episode 2 of LabTalks!

This week we had Ben, Chorley & Chandru talk about everything Alkimi. Importantly Chandru gives an update on the work that has been going on behind the scenes.

Join Mark and Chandru in this episode as they unravel the concept of circulating supply within the cryptocurrency ecosystem. In this episode, circulating supply is discussed both from a crypto and legal perspective. They further explore the terms vesting, vested, allocated, unallocated, locked and unlocked.

Welcome to LabTalks: The Non-Fungible Podcast!

To kick off our new series meet the Eidgensi Team. Ben & Chorley, Alkimi Co-Founders are joined by Georges Tertois, Morgan Selbekk and Paul Dimmock.

Check out Eidgensi here: https://www.eidgensi.com/

The guys introduce Eidgensi: a creative media agency that enables advertising, design & development for the new era of the internet. Eidgensi leverages their expertise across a number of disciplines ensuring a seamless end-to-end digital experience.

WEB 2.0

Programmatic advertising, blockchain-enabled strategy

WEB 2.5

End-to-end creative, campaigns, strategy and services

WEB 3.0

Elevate your brand and step into the world of web 3.0

See you for the next one Alkimsts!

It's an Alkimi only podcast this week! With CEO & Co-Founder Ben Putley, Digital Marketing Manager Milly Putley and our new CFO Vincent Boujnah!

Vincent has always been working in fast growing tech and international environments. Whilst born and raised in France, he started his career in NYC back in the 90s with DoubleClick, the internet advertising pioneer later acquired by Google. He then became the CFO of Toluna, supporting the growth from 20 employees in France to 800 globally within only 4 years. Vincent was then in charge of all finance operations outside of the US for BazaarVoice, an Austin based company listed on the NASDAQ and then with Quantcast, a digital advertising solution leveraging AI. After a semi break of 5 years during which Vincent decided to support his 3 fast growing kids and became a part-time CFO and advisor to help scale-ups, Vincent was now appointed CFO of Alkimi where his extensive experience will be highly valuable.

Check out everything Alkimi here: https://linktr.ee/AlkimiExchange

CEO & CTO Ben Putley and Chandru Naryana caught up with Brian O'Beirne, Director of Research at Kasei Holdings, to discuss everything blockchain on this weeks episode of #wearealkimists !

Check out everything Alkimi here: https://linktr.ee/AlkimiExchange

Following our massive announcement with UpHold. We are joined by Dr Martin Hiesboeck Head of Research at UpHold 🙌🏻

Check out everything Alkimi here: https://linktr.ee/AlkimiExchange

We're back with another episode of #wearealkimists!

On this episode we had a very special guest Justin Peyton, Chief Transformation & Strategy Officer APAC Chief Transformation & Strategy Officer APAC Wunderman Thompson.

We are excited to kick off this year's first episode with the whole Alkimi Team. Ben and Chorley are joined by special guest Chandru, Alkimi Exchange CTO. The guys discuss everything from custom consensus to validation to smart contracts. They also explore the power of the Constellation Hypergraph, and why you should join their flight programme.

Rob Bradley joined to talk to Alkimi about his extensive career in the publishing world. We spoke about previous emerging technologies and how Rob's strategy in applying these to legacy businesses yielded incredible results for some of the biggest publishing houses and news outlets.

We had the pleasure of talking to Emily and Thomas Scovell; career advertisers for Media and Creative agencies respectively. We talked through the application of the blockchain to the buy-side of the advertising world, the future of advertising and favourite adverts!

We were joined by Paul Dimmock - Head of Programmatic at the programmatic audio exchange, Octave Audio. We discussed the growing audio sector and how blockchain could help the audio market.

Alkimi Exchange advisor Andrew Smith joins us to discuss his history in publishing, the current issues facing advertisers and the application of blockchain and contextual targeting.

In part 2 of the second episode of LabTech, we delve into the programmatic ecosystem, examining the technology and roles within the legacy AdTech industry and how Alkimi is revolutionizing it.

Join Chandru and Chorley as they discuss the programmatic advertising landscape and Alkimi's unique approach. They explore the ethos and purpose behind Alkimi, addressing key concerns in legacy digital advertising, particularly transparency issues.

Join us as we shed light on how Alkimi is setting a new standard in the advertising industry.

We're pleased to share the first episode of our #wearealkimists podcasts - featuring Andrew Morsy, who drops some serious industry knowledge bombs!

In the second episode of LabTech, we delve into the fundamentals of programmatic advertising & the legacy AdTech industry.

Join Chandru and Chorley as they break down what programmatic advertising is, starting with the role of publishers. They discussed the evolution from traditional ad placements to real-time bidding, detailing how ad units are sold through a complex ecosystem, Supply Side Platforms (SSPs), ad exchanges, and Demand Side Platforms (DSPs), highlighting their significance in the current landscape.

In the very first episode of LabTech, we dive into the world of Alkimi and explore the latest innovations happening behind the scenes.

Join Chandru and Chorley as they discuss their recent trip to India, where they connected with our team and partners to refine our product and explore new market opportunities. They discussed the role of blockchain in creating a transparent and efficient advertising ecosystem, the transition from nodes to validators, and the benefits for our community. And that's not all! We’re tackling burning questions straight from our listeners and share exciting news about the future of Alkimi Labs. If you have any more questions for LabTech, don't hesitate to drop them in the comments below or join the conversation on Twitter using the hashtag #LabTech .

In this episode, we sit down with Harry Horsfall, the CEO & co-founder of Flight3, a Web3 marketing agency. He reflects on his journey from organising music festivals to diving into the world of Web3.

We explore the unique challenges and opportunities in marketing for web3 projects, from go-to-market strategies to community building. Tune in as we discuss the evolution of web3 marketing, the impact of regulatory challenges, and the future of tokenisation in advertising.

This episode offers practical takeaways for marketers and entrepreneurs alike, aiming to thrive in the ever-evolving landscape of decentralised technology.