Explore every episode of the podcast Koyoti Small Business Podcast

Summary

In this season finale of the Koyoti Small Business Podcast, host Thomas reflects on the key themes and insights from Season Three, which focused on branding fundamentals. He discusses the importance of understanding one's brand story and messaging, shares personal experiences from Coyote's rebranding journey, and looks ahead to the upcoming Season Four, which will feature more expert insights and marketing stories. Thomas encourages listeners to engage with the podcast and reach out for support in their branding efforts.

Takeaways

• This season focused on the brand journey and branding fundamentals.
• Understanding your brand's 'why' is crucial for effective marketing.
• Coyote is undergoing its own rebranding process.
• Team-building activities can enhance the rebranding experience.
• Brand messaging should align with your core values and customer needs.
• SWOT analysis helps identify opportunities in the market.
• Authenticity in branding fosters a stronger connection with the audience.
• The upcoming season will feature expert insights from various business professionals.
• Listeners are encouraged to provide feedback and suggestions for future episodes.
• The branding bootcamp offers a structured approach to developing brand strategies.

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Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Summary

In this episode, JCC and Thomas discuss various aspects of branding and marketing, including the importance of core values, community engagement, and brand trust; topics and questions that they missed or needed more context for. They explore Fujifilm's response to a disaster, the role of AI in marketing, and the significance of experiential marketing. The conversation also touches on metrics and KPIs for small businesses, emphasizing the need for a holistic approach to branding and marketing strategies.

Takeaways

• Fujifilm's initiative to restore photos after the tsunami highlights the importance of core values in branding.
• Understanding your core values can guide your business decisions and community engagement efforts.
• Brand trust is crucial for long-term customer relationships, especially among younger consumers.
• AI can be a powerful tool in marketing, but it should be used to enhance human creativity, not replace it.
• Experiential marketing can create meaningful connections with consumers, extending the brand experience beyond traditional methods.
• Metrics and KPIs should focus on customer engagement and retention rather than just sales figures.
• Building a brand is about creating a narrative that resonates with your audience.
• Community involvement can strengthen brand loyalty and trust.
• The shape of the marketing funnel has evolved, requiring brands to adapt their strategies accordingly.
• Authenticity in messaging is key to building lasting relationships with customers.

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Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Summary

In this episode of the Coyote Small Business Podcast, Thomas discusses the complexities of developing a new product-based company in a competitive market. He highlights the importance of understanding product viability, the challenges of being a first mover, and the five key areas—service, price, variety, quality, and design—where businesses can compete. The conversation emphasizes the need for a strong brand strategy to differentiate in the market.

Takeaways

• Developing a new product is both easier and more difficult than ever.
• Being a first mover has its challenges, including market education.
• A product may not be viable due to high costs or lack of interest.
• Timing is crucial for product success in the market.
• Competing on price is often not sustainable for small businesses.
• Quality can justify higher prices but requires investment.
• Design can differentiate products in a crowded market.
• Every product-based company must consider the five pillars of competition.
• Brand strategy is essential for market differentiation.
• Storytelling can resonate with consumers and enhance brand loyalty.

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Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.

Summary

In this episode, Thomas and JCC discuss the importance of brick and mortar locations for businesses. They share stories of brands using unique vehicles to create brand experiences on the road. They emphasize the need for businesses to choose the right location and consider the demographics and demand in the area. They also discuss the significance of signage in attracting customers and creating brand recognition. Additionally, they highlight the importance of the interior decor aligning with the brand's image and story. In this conversation, Thomas and JCC discuss the importance of branding in brick and mortar businesses. They explore how signage, interior design, uniforms, and customer experience all contribute to the overall brand image. They also discuss the role of HR in maintaining brand authenticity and the importance of aligning brand fundamentals with all aspects of the business. The conversation emphasizes the need for businesses to understand their core values and lean into them to create a memorable and cohesive brand experience.

Takeaways

• Choose the right location for your brick and mortar store based on demographics and demand in the area.
• Invest in signage that reflects your brand and attracts customers.
• Ensure that the interior decor aligns with your brand's image and story.
• Create unique brand experiences on the road using vehicles or installations. Signage, interior design, and uniforms contribute to the overall brand image in brick and mortar businesses.
• HR practices and employee treatment play a role in maintaining brand authenticity.
• Businesses should align their brand fundamentals with all aspects of the business.
• Understanding core values and creating a memorable brand experience is crucial for success.

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Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Summary

In this episode of the Koyoti Small Business Podcast, host Thomas speaks with Suyin and Petra from Thornhill Doulas about their experiences and insights into the world of doula services. They discuss their personal journeys to becoming doulas, the various roles doulas play in supporting families during childbirth and postpartum, and the importance of having a doula for expectant parents. The conversation also covers the myths surrounding postpartum care, the certification process for doulas, and how to choose the right doula for your family. Suyin and Petra emphasize the significance of comfort and trust in the doula-client relationship and share details about the additional services offered by Thornhill Doulas.

Takeaways

• Every expectant parent would benefit from having a doula.
• Doulas provide essential support during the postpartum period.
• Navigating information overload is a key role of doulas.
• Comfort and trust are crucial in the doula-client relationship.
• Doulas help educate parents on newborn care.
• Postpartum doulas focus on the well-being of the birth parent.
• There are no dumb questions in parenting; all inquiries are valid.
• Doulas can assist with sleep consulting and lactation support.
• Certification and ongoing education are important for doulas.
• Choosing the right doula involves personal connection and comfort.

Contact Thornhill Doulas
Email
Website
Instagram
Facebook
Phone

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Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Summary

In this episode, Jonathan Chan Chung (JCC) and Thomas Wu discuss the importance of paraphernalia in branding. They explore the evolution of paraphernalia from the 90s to the present day and how it has become an essential part of the customer experience. They highlight the difference between paraphernalia and merch, emphasizing the need to represent the brand properly. They also discuss the power of nostalgia and community engagement in creating effective paraphernalia. The conversation includes examples such as the Szechuan sauce from McDonald's and the use of paraphernalia at anime conventions. Paraphernalia, such as promotional items and giveaways, can be used to keep a brand top of mind and evoke positive emotions. It is important for paraphernalia to represent the brand's core values and provide value to the recipient. Examples of effective paraphernalia include shoe horns from Redwing, travel chargers from Riverbed, and paper crowns from Burger King. Paraphernalia can be used in various contexts, such as trade shows, client gifts, awards and recognition, and product shipments. It creates tangible connections and memorable experiences for customers.

Takeaways

• Paraphernalia has evolved from simple promotional items to an essential part of the customer experience.
• Effective paraphernalia represents the brand properly and engages the community.
• Nostalgia can be a powerful tool in creating paraphernalia that resonates with customers.
• Understanding your market and their consumer behaviors is crucial in designing and distributing paraphernalia.
• Investing in high-quality paraphernalia can leave a lasting impression on customers. Paraphernalia should represent the brand's core values and provide value to the recipient.
• Functional items, such as shoe horns and travel chargers, can be effective paraphernalia.
• Paraphernalia can create tangible connections and evoke positive emotions, such as joy and nostalgia.
• It can be used in various contexts, including trade shows, client gifts, awards and recognition, and product shipments.

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
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Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Summary

Fujifilm's story is about overcoming challenges, embracing change, and staying true to core values. They started as an underdog in the film industry, but through strategic decisions and embracing new technologies, they became a rival to Kodak. Fujifilm diversified into various markets, including pharmaceuticals, cosmetics, and data storage. They also demonstrated courage and bravery in making changes and staying committed to their vision. The company's dedication to preserving photography culture was evident in their efforts to restore photos after the 2011 earthquake. Small businesses can learn from Fujifilm's history by avoiding arrogance, embracing change, and staying true to their brand and core values.

Takeaways

• Avoid arrogance, bureaucracy, and complacency
• Embrace change and pivot when necessary
• Have courage and conviction in your decisions
• Stay committed to your vision and brand
• Learn from experiences and apply knowledge
• Preserve and protect your core values
• Support and assist in causes aligned with your brand
• Marketing is about doing things that align with your brand

FUJIFILM Photo Rescue Project: https://photo-rescue.fujifilm.com/en/index.html#mokuji

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
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Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Summary

In this episode, Thomas and JCC discuss the evolution of Snoop Dogg's brand and how he has expanded beyond his origins in hip hop. They also explore the importance of social media in building a brand and the different platforms available. They emphasize the need for authenticity and understanding your audience when using social media. They also discuss the challenges and opportunities of monetizing social media and mention platforms like Patreon, Kickstarter, and OnlyFans. In this conversation, John and Thomas discuss the importance of authenticity and community building on social media. They explore the power of platforms like TikTok and Clubhouse, as well as the role of influencers in marketing. They also highlight the value of creating engaging and relatable content, and the importance of staying true to your brand's core values. The conversation concludes with tips for small business owners on social media best practices, including the importance of giving value, being consistent, and building a sense of community.

Takeaways

• Snoop Dogg has successfully expanded his brand beyond hip hop and has become an aspirational figure by leveraging his talent, connections, and personal growth.
• Social media platforms offer opportunities for businesses to connect with their audience, but it's important to be authentic and speak in a way that resonates with them.
• The social media landscape is constantly changing, and it's important to adapt and explore different platforms to reach your target audience.
• Monetizing social media can be challenging, but there are opportunities to generate revenue through platforms like Patreon, Kickstarter, and OnlyFans.
• Building a loyal fan base and engaging with them through various tiers and exclusive content can help qualify leads and create a core group of supporters. Authenticity and community building are key to success on social media.
• Platforms like TikTok and Clubhouse offer unique opportunities for engagement and connection.
• Influencers can be powerful allies in marketing efforts.
• Creating engaging and relatable content is essential.
• Staying true to your brand's core values is crucial.
• Small business owners should focus on giving value, being consistent, and building a sense of community.

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Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Summary

In this episode, the host discusses the concept of shiny object syndrome in marketing, where marketers get distracted by the latest trends and technologies without a clear strategy. The host provides examples of shiny object syndrome, such as the hype around non-fungible tokens (NFTs) and the use of flash technology in websites. The host also explores the potential pitfalls of relying too heavily on artificial intelligence (AI) in marketing, particularly for commercial realtors. Instead, the host emphasizes the importance of personalization, building relationships, and focusing on business goals and brand strategy.

takeaways

• Shiny object syndrome in marketing refers to the tendency to get distracted by the latest trends and technologies without a clear strategy.
• Examples of shiny object syndrome include the hype around non-fungible tokens (NFTs) and the use of flash technology in websites.
• Relying too heavily on artificial intelligence (AI) in marketing, especially for commercial realtors, may not be effective as it lacks personalization and the human touch.
• Building relationships, focusing on business goals, and formulating a solid brand strategy are key to successful marketing.

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
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Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Summary
In this episode, Jonathan and Thomas discuss service design and its importance in creating a seamless and enjoyable user experience. They start the episode with a discussion on branding stories, including the promotion of video games by companies like Chex and Captain Crunch. They then dive into the concept of service design, using examples from the banking industry and pizza delivery to illustrate how consistency and attention to detail can enhance the customer experience. They also touch on the shift from minimalism to maximalism in branding and the importance of adapting to new technologies and trends. In this conversation, Thomas discusses the importance of service design and the impact it has on the customer experience. He shares personal anecdotes about his experiences with service providers and highlights the need for consistency and clear communication. The conversation emphasizes the need for businesses to understand their customers' journey and create a seamless and enjoyable experience at every touchpoint. Examples from companies like Mountain Equipment Co-op and Canada Goose demonstrate how service design can be implemented effectively. The conversation concludes with a reminder to set realistic expectations and deliver on them to ensure a positive customer experience.

Takeaways

• Service design involves designing the customer experience across all touchpoints to ensure consistency and satisfaction.
• Consistency in branding and service delivery is crucial for building trust and loyalty with customers.
• Service design extends beyond the service itself and includes elements like product design and packaging.
• Brands need to adapt to new technologies and trends to stay relevant and engage with customers.
• The shift from minimalism to maximalism in branding reflects changing consumer preferences and the need to stand out in a crowded marketplace. Service design plays a crucial role in shaping the customer experience.
• Consistency and clear communication are essential for a positive customer experience.
• Understanding the customer journey and creating a seamless experience at every touchpoint is key.
• Examples from companies like Mountain Equipment Co-op and Canada Goose demonstrate effective service design.
• Setting realistic expectations and delivering on them is vital for customer satisfaction.

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Summary
In this episode, Thomas discusses the importance of bravery and taking risks in building a brand. He emphasizes the need to differentiate oneself from competitors and avoid becoming a commodity. Thomas provides examples of companies like Porter Airlines and Karen's Diner that have successfully embraced unique brand positions. He also highlights the importance of persistence and long-term vision in branding. Thomas concludes by emphasizing the need to invest in your brand and have the courage to take a stand.

Takeaways

• Bravery and taking risks are essential in building a brand.
• Differentiating yourself from competitors is crucial to avoid becoming a commodity.
• Persistence and long-term vision are key to branding success.
• Investing in your brand gives your business a specific voice and direction.

Send us a text

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Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Summary
In this conversation, Thomas and Jonathan discuss the importance of copywriting for small businesses. They highlight the need to start with understanding your brand, audience, and value proposition. They emphasize the importance of storytelling and connecting with customers on an emotional level. They also discuss the role of SEO, landing pages, and email sequencing in effective copywriting. In this conversation, Thomas and John discuss various aspects of copywriting for small businesses. They cover topics such as email sequencing, writing articles and social media posts, SEO, newsletters, and landing pages. They emphasize the importance of understanding your audience and speaking directly to them, as well as continuing the conversation and directing it towards the desired action. They also mention the use of empathy in copywriting and the need for continuity between ads and landing pages.

Keywords
copywriting, small business, brand, audience, value proposition, storytelling, emotional connection, SEO, landing pages, email sequencing, copywriting, small business, email sequencing, articles, social media, SEO, newsletters, landing pages, audience, empathy, continuity

Takeaways
Start with understanding your brand, audience, and value proposition

• Tell a compelling story that connects with customers on an emotional level
• Consider SEO and landing pages to optimize your website
• Use email sequencing to build one-on-one relationships with customers Understand your audience and speak directly to them in your copywriting.
• Continuously engage with your audience through email sequencing, newsletters, and social media posts.
• Use SEO tools to identify trending topics and keywords to incorporate into your articles.
• Create landing pages that continue the conversation from your ads and direct the audience towards the desired action.
• Empathy is important in copywriting to understand and address the pain points of your audience.

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Summary
In this episode, Thomas discusses the backstory of how Coyote came up with their logo. Initially, Coyote was intended to be a holding company, but eventually became a marketing agency. Thomas worked with a designer friend to develop the logo, focusing on the visualization of the name and the animal. The final logo depicts a coyote howling at a full moon, symbolizing ambition and the pursuit of goals. Thomas also emphasizes the importance of going on a brand journey before creating a logo.

Keywords
logo, brand strategy, visualization, name, animal, folklore, font, design concepts, moon, ambition, pursuit, clearing, subtlety, depth, messaging, imagery, brand journey

Takeaways
The development of a logo should be based on a brand strategy and a brand journey.

• Consider the visualization of the name and the animal when creating a logo.
• A logo should reflect the ambition and pursuit of goals.
• Pay attention to subtlety, depth, and visual appeal in a logo design.
• Regularly evaluate and update the font usage of a logo.
• Going on a brand journey before creating a logo can help ensure it reflects the brand.

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.

This Episode: Now that you've put all your research to use, it's time to think of a name. What name will work for you, and what are some of the things that you should consider when deciding on a name?

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Summary
In this episode, Thomas discusses how the name Coyote was chosen for the company. He explains that his fascination with the character of Coyote in North American folklore and his love for Warner Brothers' Wile E. Coyote influenced the decision. Thomas also highlights the attributes of coyotes that align with the values of small business owners, such as persistence, adaptability, courage, and collaboration. He concludes by explaining the significance of the spelling 'K-O-Y-O-T-I' and how it reflects his multicultural background.

Keywords
Coyote, company name, folklore, mythology, small business, persistence, adaptability, courage, collaboration, multicultural

Takeaways
Choosing a company name that reflects your values and interests can be meaningful and impactful.

• Coyotes possess attributes that small business owners should strive to emulate, such as persistence, adaptability, courage, and collaboration.
• The spelling of a company name can be used to reflect personal identity and cultural background.
• Understanding the origins and symbolism behind a company name can deepen its significance.

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.

This Episode: Now that you've put all your research to use, it's time to think of a name. What name will work for you, and what are some of the things that you should consider when deciding on a name?

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Coming back from our hiatus, we've got loads morestuff in Season 3 planned for you. Here's a brief look at some of the changes and (hopefully) improvements that we're making. Hope you'll join us as we continue our adventure

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.

This Episode: Now that you've done the research into your brand thesis, how does the research reflect the thesis? If it lines up, what are the next steps towards building your brand?

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're talking about? Email us here!

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

How a digital nomad is turning his passion for traveling into a business making packpacks. Our chat with Aaron Radcliffe is a great example of harnessing passion and experience into creating a new product and business and how Aaron is sharing his journey in the most transparent way. Have questions? Reach Aaron here:
Email
Website
Youtube
Instagram

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

A short segment to follow Conquering Brand Beast episodes talking about the branding journey, today, we discuss the researching the thesis that we discussed in the previous episodes as we continue working on in our brand refresh journey.

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here! 

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.

This Episode: Research into the thesis that you've put together is an integral part of the branding journey. Here are some steps to help you along the way and why they're important

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're talking about? Email us here!

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

A short segment to follow Conquering Brand Beast episodes talking about the branding journey, today, we discuss the why of Koyoti, and the thesis that we'll be working on in our brand refresh journey.

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here! 

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.

This Episode: The first step in establishing your brand, establishing what you THINK your brand is going to represent. Listen to why this is a crucial first step and how this helps to set up your branding journey

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're talking about? Email us here!

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

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Some reasons for a rebrand or a refresh, our reasons, and communicating our why. The beginning of our journey in our brand refresh, why we're doing it, and what to expect this season on the Koyoti Small Business Podcast

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Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
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An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.

This Episode: How we got into branding, and some small businesses are totally conquering brand marketing!

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

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Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
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We've got loads of stuff in Season 3 planned for you. Here's a brief look at some of the changes and (hopefully) improvements that we're making. Hope you'll join us as we continue our adventure

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Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
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Just some reflections as the second season of the KSBP comes to a close. We hope that some of the content has been helpful to you and your small business. Any feedback or suggestions to how we can improve for season 3 would be sublime! Thank you so much for choosing to spend a little bit of your time with us. We'll see you soon!

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Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
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Marketing can be daunting. At the end of the day, marketing takes a combination of time, and money. Both of which, are resource scarcities that small business operators face. So if you’re going to be allocating resources, invest in your brand.

Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!

For more information about Koyoti, please visit: www.koyoti.com
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Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
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Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

In the digital age, the phrase 'content is king' rings ever more true. Here to chat with us about how to incorporate blogging into your marketing strategy is Lacy Boggs, the owner and founder of The Content Direction Agency.
Want to learn more? Reach Lacy here:
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Check out the Ace Stone Marketing Detective Podcast: Click here

Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!

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Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
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We've talked about the benefits of writing a book. Our chat with Craig Colby, the owner and founder of Colbyvision is a brilliant example of how writing a book isn't just a great way to position yourself as an authority, but also a wonderful example of Value Marketing. Join us, as Craig shares some insight into his process and journey publishing his book ALL CAPS. Have questions? Reach Craig here:

Email
Website
ALL CAPS Instagram
BUY THE BOOK HERE

Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!

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Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
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Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
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Ever wonder how authors hit number 1 on Amazon or the New York Times Best Seller list? Here to chat with us about crafting an award winning book is Michelle Vandepas, owner and founder of GracePoint Publishing.
Want to learn more? Reach Michelle here:
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Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!

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Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
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Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

How might a company's storytelling change as it grows? Where are you in your storytelling? Here to chat with us about helping you to craft your story is Mellissa Tong, owner and founder of Duck Punk Productions.
Want to learn more? Reach Mellissa here:
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Instagram (personal)
Instagram (Duck Punk Productions)
Phone

Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!

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Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
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Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

All the world's a stage. And in the world of brand messaging, it's easy to lose sight of what role we play when framing our copy. Here to chat with us about how to use Storybrand to help frame your business, is Charles McFarland, a Storybrand Guide and the owner of Theatre of Commerce.
Want to learn more? Reach Charles here:
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Phone
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Twitter

Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
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Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

The value of the website is often overlooked. Here to chat with us about how to properly utilise your website, is James Hipkin, owner of inn8ly.com, and a marketing expert with over 40 years experience.
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Website
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Facebook
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Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!

For more information about Koyoti, please visit: www.koyoti.com
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Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
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Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

There are over 500,000 active podcasts out there. But it's still a great medium for Brand Marketing. Chatting with us about some of the nuances to creating your podcast, is Matt Cheney, a BAFTA nominated, Emmy award winning sound expert, and founder of KULT Media.
Want to learn more? Reach Matt here:
Email
Website
Instagram

Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
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Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

When people think of Branding, one area that is often overlooked, is Human Resources. Here to talk to us about how small business owners should incorporate HR into their business, is Darryl Dioso, one of the co-owners of HR4U.work
Want to learn more? Reach Darryl here:
Email
Website
Instagram

Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
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Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

It's time with bring the sales process into the 21st Century isn't it? Here to chat with us today about how to automate the sales process, or at the very least a part of it, is Claire Claxton; owner of Simplistic Data in the UK. Want to learn more?
Reach Claire here:
Email
Website
Facebook
Linkedin

Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Operational bottlenecks prevent us from being more efficient but also prevent us from scaling our businesses up. Here to speak to us as to how to resolve some of these bottlenecks, is Jenny Vaz from Spark Biz Ops. Want to learn more? Reach Jenny here:
Email
Website
Instagram

Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.

This Episode: All good things must come to an end... But not for us! As we wrap up this season of Conquering Brand Beasts, we reflect on the lessons that the past few months have given us.

Stay tuned for the  season 3 in 2023!

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're talking about? Email us here!

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

A lot of companies big and small are moving into a hybrid workplace format. Here to chat with us today about how to implement communication practices in place in this new format and communicating conflicts, is Jennifer Furlong from Communication TwentyFourSeven. Want to learn more? Reach out to Jennifer here:
Email
Website
Facebook
Linkedin
Twitter
Podcast

Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Are you using a dot.com as your domain? Should you be considering a change to your TLD (top level Domain)? Here are some things to consider if you'd like to go that route as a small business.

Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here! 

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Alcoholism and Addiction affects too many, and yet, instead of finding ways to understand and assist, too many people prefer to just point fingers and shame. We are so very fortunate that Dan Reeves has agreed to share his story with us. Want to find out more? Reach Dan here:
Email
Website

Do you or someone you want to learn more about alcoholism and addiction? Here are a few resources:
Alcoholics Anonymous
Al-Anon - for people worried about someone with a drinking problem
CAMH - Centre for Addiction and Mental Health

Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.

This Episode: From fireside chats to TikTok, stories have been the way that people have communicated through all of human history. How can storytelling help your marketing communications?

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're talking about? Email us here!

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Webinars have been on the rise. It's an excellent way to showcase your expertise. Here to chat with us today about why you might want to consider doing one and how to go about doing it, is Cari Brunton from Red Bucket Events. Want to hear more? Reach out to Cari here:
Website
Email
Linkedin
Instagram
Facebook

Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.

This Episode: What are some key differences (outside of budget of course) for big companies versus small businesses? What can marketing lessons can small businesses learn from what the big guys do?

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're talking about? Email us here!

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

We've talked about exit strategies and franchises. Our chat with Justin Gordon with Amramp is a fantastic example of not just one great option for an exit strategy, but also how a franchise might be a great fit for people. Talking about the challenges joining a family company and COVID, Justin shares with us his journey, and this amazing company called Amramp. Have questions? Reach Justin here:
Email
Website
Instagram

Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.

This Episode: What makes for great marketing? What are some opportunities to really connect with your audience?

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're talking about? Email us here!

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

When we say franchising, most people think fast food chains. But there are many many more industries. An option to work 'for yourself, but not by yourself'. Here to chat with us to explore who franchising might be a fit for is Gary Eisler, with Entrepreneur's Source.

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Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.

This Episode: There are pros and cons to everything. What are the pros and cons in podcasting with regard to hosting versus guesting?

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're talking about? Email us here!

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

As we start companies and as we grow companies, we seldom consider exit strategies or sunsetting the company. But at some point, it would be prudent to do so. Here to chat with us about when we should start planning for an exit strategy is Kim Neeson, Award-winning entrepreneur and business leader; President of Kim Neeson Consultancy.

Website
Email
LinkedIn

Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Send us a text

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!