Know Like Trust for Real Estate – Details, episodes & analysis

In this first-ever live coaching session on the Know Like Trust podcast, Christine George sits down with Leanne Mitchell and Elizabeth Gatto of the Mitchell Gatto Team to tackle a challenge so many real estate professionals face: staying consistent with marketing when business (and life) is busy.

Leanne and Elizabeth share how they doubled their business but still struggle with overwhelm, automation, and feeling like they're always “starting over.” Christine walks them through practical strategies to simplify, delegate, and create a plan they can actually stick to—without burning out.

This episode is packed with real solutions.

Follow the Mitchell Gatto Team on Instagram: @mitchellgattoteam

Ready for your own coaching session? Apply here: coachingwithchristinegeorge.com

You helped them find their dream home, sent a thoughtful closing gift, and stayed friends on Instagram…

So why didn’t they call you when it was time to move again?

In this episode, I’m sharing the real reason you're not getting the referrals you deserve—plus three powerful ways to fix it.

We’ll talk about:

• The modern strategies that keep you top of mind
• What to say (and how to say it) without sounding salesy
• How to stay consistent and actually enjoy the process

This one is practical, actionable, and a little bit of a wake-up call. Tune in and let’s make sure you never lose another referral opportunity again.

In this episode of Know Like Trust, I’m joined by the unapologetic, no-nonsense president of the Zero F’s Club, Erica Reitman. Erica is known for her fearless approach to branding and content creation, helping entrepreneurs break free from self-sabotage and lean into their unique voices.

We dive deep into:

• How Erica developed her brand voice (spoiler: it didn’t happen overnight)
• Why trying to sound like everyone else is the fastest way to be ignored
• The power of showing up as your full self—online and in business
• The one shift you need to make to stop overthinking your content
• Why giving away your best insights actually builds trust (not dilutes your value)

If you’ve ever felt stuck trying to “find” your voice or worried about standing out too much, this episode will give you the permission slip you need. Listen now and take Erica’s 30-day challenge to start showing up unapologetically.

Grab Erica's FREE GUIDE and learn how to plan a CEO MILLIONAIRE DATE--a step-by-step blueprint to crush limiting beliefs, reset your money mindset and start running your life like the six figure [or seven figure👀] powerhouse you're meant to be. 

💬 Connect with Erica: Instagram | Website

Lauren O'Brien doesn't consider herself a salesperson, and she's a relationship builder. She takes this job very seriously. She incorporates her attention to detail, organizational skills, consistency, and follow-up in everything she does. That might sound easy and replicable. Let me tell you; she has a secret sauce. She does it with a personal touch, so every client feels how genuinely she cares about them.

Follow Lauren online!

Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

Laura Monroe is the Global Head of Community at Inman News. She's an influencer and is incredibly smart, charismatic &  wonderfully down-to-earth. She has a beautiful flow and grace about her, and she's innately curious. She works everyday to lift up those in her community including a group of theatrical teens. Tune in to hear more!

Follow Laura on Facebook!

Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

I’m joined by my longtime friend and marketing powerhouse, Wayne Partello. Wayne has had an incredible career—from his early days as a nightclub DJ to leading marketing for major sports teams like the Miami Dolphins and the San Diego Padres. Now, as the co-founder and CEO of Cuento Marketing, he helps brands find and amplify their unique stories.

Wayne and I dive deep into:
✨ The power of authentic brand voice—how to build a reputation that sticks.
✨ Why storytelling is the foundation of successful marketing.
✨ The importance of owning who you are in business (and in life).
✨ How real estate professionals (and entrepreneurs in any field) can stand out by embracing what makes them different.

Wayne’s journey is proof that knowing your value, being unapologetically yourself, and telling your story can lead to extraordinary opportunities. His insights will inspire you to rethink how you show up in your business.

Connect with Wayne & Quinto Marketing:

• Website: https://cuentomarketing.com/
• LinkedIn: https://www.linkedin.com/in/waynepartello/

In this episode, we kick off the new year with real estate industry icon Wendy Forsythe, Chief Marketing Officer at eXp Realty.

Wendy shares her unique perspective on personal branding, including how to uncover your authentic self, create meaningful content, and stay relevant in a rapidly changing industry. She also highlights eXp’s groundbreaking partnership with Canva, empowering agents to build their brands with powerful, accessible tools.

Tune in to learn how to leverage your story, connect authentically, and navigate the evolving real estate landscape.

Learn more about eXp Realty: https://www.exprealty.com/

Follow Wendy on all the socials:

Instagram: https://www.instagram.com/brandwendy/

Facebook: https://www.facebook.com/wendy.forsythe

LinkedIn: https://www.linkedin.com/in/wendyforsythe/

"Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show.

Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the ways to connect:

• Christine George Instagram

• Sign up for The Sunbeam newsletter: postandbeamcreative.com

• Post & Beam YouTube Channel

In this episode of Know Like Trust, Christine kicks off 2025 with a powerful message about personal branding—the key to standing out in real estate and attracting the right clients. She shares her perspective on what personal branding really means and how it can transform your business and life. Plus, she introduces an exciting new format for the podcast: each month will focus on a new big idea, complete with expert interviews and free webinars designed to give you actionable insights.