Explore every episode of the podcast Know Like Trust for Real Estate
| Title | Pub. Date | Duration | |
|---|---|---|---|
| How to Market a Listing Like a Luxury Brand: Photography, Storyboarding & Storytelling | 01 Oct 2026 | 00:41:27 | |
What would it mean if people recognized your listings before they saw your name? Carrie Klein Perkins has earned that. She's a second-generation REALTOR with more than 30 years of experience. She leads Spaces CT in Fairfield County, Connecticut, and Inman has recognized her for luxury listing marketing. She approaches every listing like an art director. In this episode, Carrie and Christine talk about:
Her advice for anyone who hasn't started yet: be brave enough to look a little silly, and keep going until it gets better. Connect with Carrie: spacescthomes.com | |||
| How to Stand Out as a Real Estate Agent When Everyone Offers the Same Thing | 17 Sep 2026 | 00:33:57 | |
All accountants look the same. Navy blue, gold accents, a handshake photo, a headline about trusted expertise. Then you land on Charrise Bateman’s website, and it says "accounting with heart, strategy with soul." Charrise owns Blue Heart Accounting in Idaho, and she works in the only business that’s more interchangeable than real estate. Same credentials, same software, same tax code, same output. And she has made herself impossible to confuse with anyone else in it. In this episode, she walks through how she did it. Where the name Blue Heart came from and why a name with a story in it gets retold. Why she positioned around a problem instead of a service, using an analogy about the healthcare system that will feel uncomfortably familiar. Why every accountant on her team carries fewer than twenty clients when the whole industry is built on volume. How she threw out her ideal client avatar and replaced it with something far more useful. And why her why comes first, her how second, and the actual accounting last. Connect with Charrise: Website: blueheartaccounting.com Email: charrise@blueheartaccounting.com Book a discovery call at blueheartaccounting.com Connect with Christine: Sign up for The SunBeam newsletter at postandbeamcreative.com. If you liked this episode, share it with a friend, follow the show on your favorite podcast app, and subscribe on YouTube so you never miss another episode. This episode is supported by BKeeperAI. Learn more at bkeeperai.com. | |||
| How to Build Multiple Income Streams in Real Estate: 5 Verticals That Generate 120+ Leads a Month | 03 Sep 2026 | 00:31:17 | |
What if your leads did the hard work for you? That's the idea behind Mike Heddle's five verticals. In this episode, the team leader and broker of Heddle Real Estate (Royal LePage, Hamilton, Ontario) breaks down the income streams that generate 120 to 140 organic leads a month, and the system that makes sure not a single one falls through the cracks. Christine and Mike discuss:
Mike's model gives you a blueprint for building a business that doesn't depend on any one thing. Connect with Mike: Website: heddlerealestate.ca Instagram & Facebook: @mike.heddle Connect with Christine: Sign up for The SunBeam newsletter at postandbeamcreative.com | |||
| How to Grow a Real Estate Business Through Community Marketing | 20 Aug 2026 | 00:32:39 | |
Some agents market their community involvement. Corrie Harding-Keizs lives it. Corrie Harding-Keizs is our guest this week. She's the broker and team leader of CHK Real Estate, a top 1% Royal LePage team serving South Mississauga, South Oakville, South Etobicoke, and downtown Toronto. Her whole business grew out of one simple thing: curiosity about the place she calls home. Corrie shares how showing up in her community, at school events, food drives, an annual neighborhood yard sale, and her new video series Rooted built a reputation and a referral engine she never set out to create. As Corrie puts it, the business was never the goal. It was the gift. If you have ever felt pressure to market yourself in a way that does not feel like you, this one is for you. Corrie shows what it looks like to lead with heart, stay consistent, and let your real estate business grow from who you actually are. | |||
| How to Build a Personal Brand That Survives Any Market | 06 Aug 2026 | 00:31:26 | |
What do you do when the safe path stops being safe? Jess Lane spent 20 years building iconic brands like Jim Beam, Visa, Miller, and Porsche. She helped a fintech company reach billion-dollar unicorn status. That same year, she was laid off with 150 other people, and then applied to 496 jobs. That low point became her turning point. In this episode, Jess joins Christine to share how she combined two decades of go-to-market experience with a master's in psychology to build The Full Cup Co, a career design company that helps people choose themselves and design what comes next. Jess shares her philosophy on why your unique blueprint is the best way to stand out in a world that sounds more and more like AI, how self-determination theory explains what actually keeps you motivated for the long haul, and why real estate agents are uniquely positioned to solve one of the biggest human problems out there: loneliness. If you have ever felt stuck, boxed in by who you were "supposed" to be, or unsure how to build something durable enough to weather a slow year, this one is for you. Connect with Jess:
Connect with Christine: Sign up for The SunBeam newsletter at postandbeamcreative.com. If you liked this episode, share it with a friend, follow the show on your favorite podcast app, and subscribe on YouTube so you never miss another episode. This episode is supported by BKeeperAI. Learn more at bkeeperai.com. | |||
| How This Toronto Agent Gets 30% of His Business From Instagram | 23 Jul 2026 | 00:28:48 | |
Can you really build a real estate business on Instagram without chasing viral fame or a massive follower count? Chris Wannamaker says yes, and he has the numbers to prove it. In this episode, Christine George sits down with Chris Wannamaker, co-team leader at The W Group at RE/MAX Connect in Toronto. After a successful career in PR and advertising at Edelman, the world's largest PR firm, Chris moved into real estate eight years ago and now earns 30% of his personal book of business through Instagram. Chris shares exactly how he does it: a modest ad spend of $100 to $150 behind each listing video, a same-day personal message to every new follower, and a simple iPhone shortcut that lets him do it all in about five minutes a day. No bots, no autoresponders, no 200,000 purchased followers. Just a targeted, engaged audience of around 9,000 people who actually know him. We also get into the personal-versus-professional content mix, the content systems that keep his team consistent without burnout, and why he invests real money in client events and his CRM to take those online relationships offline. Chris Wannamaker, Co-Team Leader, The W Group at RE/MAX Connect Website: wgrouprealestate.ca Instagram: @cwans Sign up for The SunBeam newsletter at postbeamcreative.com. | |||
| 7 Best Real Estate Marketing Tips: How to Get Found, Get Chosen, and Build Trust | 09 Jul 2026 | 00:24:19 | |
This is the season's Best Of, where Christine went back through some of her favorite conversations and pulled together seven tips that really resonated. They're sorted into the three things your whole business runs on: getting people to know you, like you, and trust you. In the KNOW section, Angie Javier from realtor.com shares the slightly nerve-wracking thing she does when an agent says business has slowed down, Google expert Tasia Custode demystifies the Google Workspace ecosystem, and SEO expert Emily Gertenbach explains why your first-person expertise is the one thing AI can't copy. In the LIKE section, brand strategist Scott Coligan makes the case for looking outside real estate to stand out, and Marc Davison challenges what you think personal branding really is. In the TRUST section, happiness expert Valerie Alexander gives you a simple framework for the culture behind your brand, and we close a little closer to home with BKeeperAI co-founders on why human verification is our non-negotiable. Show Notes Featured in this episode:
Chapters:
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| How to Build a Real Estate Website That Converts | 25 Jun 2026 | 00:34:07 | |
Your website might be beautiful and still not be working. This week, website developer and brand strategist Katy Martin of Joyful Design Co. joins Christine to make a case that surprises a lot of agents: content matters more than color. Katy shares the simple litmus test for whether your headline is actually unique, why photography is the most important investment you can make in your site, and what a website is even for now that AI answers most questions before someone ever clicks through. You'll also learn how to read the story hiding in your website data, and the one thing to go check on your homepage today. This conversation will show you how to make your website communicate, connect, and convert. Visit Katy: https://joyfuldesign.co/ Check out our branding and website collaboration packages: https://www.postandbeamcreative.com/real-estate-branding | |||
| How We Built BKeeperAI: AI-Powered Expense Tracking for Real Estate Agents & Solopreneurs | 11 Jun 2026 | 00:30:27 | |
Most startup conversations happen after the success. This one's different. I'm sitting down with my two BKeeperAI co-founders, Laura O'Connor and Eric Hunsberger, right in the middle of our launch. We get into where the idea actually came from (it starts with a box of receipts and a lot of dread), why we built an expense tool with no app to open — just text — and the one thing we decided we'd never compromise on, even though it costs more: real human support. We also talk about the decision we debated longer than anyone would guess, the difference between tension and conflict on a founding team, and what success actually looks like 12 months from now. If you've ever wanted to build something - or you just dread tax season - this take a listen. | |||
| SEO for Real Estate Agents: What Actually Works (and What Doesn't) in 2026 | 28 May 2026 | 00:39:24 | |
SEO might be the most misunderstood topic in real estate marketing, and honestly, a lot of what you've heard about it is either wrong or already outdated. In this episode, Christine sits down with Emily Gertenbach, a content writer and SEO expert who has a lot to say about what's actually working in search right now and a lot to say about AI. They break down what SEO really is in easy-to-understand terms, why your blog is more critical than ever, and what Google just said that essentially debunked the entire concept of "GEO" as a separate strategy. Emily also explains why AI-generated content is likely hurting your search performance rather than helping it, and what to do instead. Resources mentioned:
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| How Workplace Happiness Affects Your Real Estate Brand with Valerie Alexander | 14 May 2026 | 00:41:03 | |
What happens behind the counter or behind the scenes of your brokerage shows up at the front door. In this episode, I'm joined by returning guest Valerie Alexander, happiness expert, TED Talk speaker (over 1 million views!), author of Happiness as a Second Language, and founder of the Science of Workplace Happiness. Valerie and unwrap why unhappy workforces are costing U.S. businesses $700 billion a year, and what that means for your real estate business specifically. We talk about the three things every employee (and contractor) needs to feel engaged: accomplishment, autonomy, and acknowledgment. We get into why so many leaders are "accidental managers," what happens when you let your top producer behave badly, and how to protect your brand even when you're not in the room. Whether you're a solo agent with a VA and a transaction coordinator or a team leader managing a full brokerage, this conversation will shift how you think about culture, leadership, and what your brand is really saying when you're not the one saying it. Make sure to follow Valerie on LinkedIn: https://www.linkedin.com/in/speakhappiness-keynotespeaker/ Visit her website: https://www.speakhappiness.com/ | |||
| How to Use Google to Get Found, Build Trust, and Run Your Real Estate Business More Efficiently | 30 Apr 2026 | 00:40:28 | |
Think you know Google? Think again. In this episode, Christine sits down with Tasia Custode, Google expert, content creator, and host of Talk Techie to Me, to break down how real estate agents can use the Google ecosystem to get found faster, build trust, and streamline their business. From optimizing your Google Business Profile to leveraging Gemini inside Gmail, this conversation is packed with practical tools you can start using today. You'll walk away knowing exactly where you're leaving time and opportunity on the table and what to do about it. | |||
| Why Successful Real Estate Agents Master Both Online and Offline Marketing | 16 Apr 2026 | 00:38:21 | |
Real estate success isn't about choosing between old-school and new-school; it's about blending both. In this episode, Christine sits down with Angie Javier, national speaker and content creator at realtor.com, to talk about what separates thriving agents from struggling ones in today's market. Angie brings a rare perspective: she's worked at the agent level, the brokerage level, and at a hyper-local print marketing company, before landing at one of real estate's most recognized platforms. Her answer to what agents most commonly get wrong? They're either fully offline or fully online, and that split is costing them business. In this conversation, you'll hear how to build a marketing plan that actually motivates you, why your bio needs to be optimized not just for clients but for AI, the difference between GEO and AEO (and why every agent needs to know it), and why the most successful agents never let technology replace the human touch. | |||
| How Real Estate Agents Can Build a Human Brand Using Consumer Empathy Strategies | 02 Apr 2026 | 00:38:16 | |
Most real estate agents look to other real estate agents for inspiration. That's the problem. In this episode, I'm joined by Scott Coligan, fractional CMO, former Miller Coors brand strategist, and one of the smartest consumer insights minds I know (and someone I've had the privilege of knowing since I hired him in 2007). Scott developed something called the Human Experience Method, a disruptive approach to consumer research that replaced sterile focus groups with deep ethnographic immersion, and the lessons he learned apply directly to how real estate agents can build brands that people actually feel something about. We talk about what it really means to understand your client at a human level, why distinction is something you can intentionally create (and how industries like bereavement can actually help you), what Heywell's scrappy startup success can teach agents about investing in the right things early, and why your personality is your packaging. If you've ever wondered how to stand out in a commodity market, take a listen. | |||
| He's Anti-Personal Brand. I'm Not. Here's What Happened With Marc Davison of 1000Watt | 19 Mar 2026 | 01:00:24 | |
You and your brand strategist have a disagreement — and it's a good one. Marc Davison is the co-founder and creative director of 1000Watt, one of the most respected branding firms in real estate. With 40+ years of brand-building experience, he's one of the sharpest thinkers in the business. He's also, by his own admission, anti-personal brand. In this episode, we go head-to-head on one of the hottest debated topics in real estate marketing. Marc argues that personal branding is a manufactured concept - a 1980s relic that's kept agents stuck in "Deborah with her dog" mode while sitting on an explosive vault of real business assets they've never thought to use. I push back, make the case for why personal brand still matters in today's market, and, somewhere in the middle, we find much more common ground than we expected. Marc is also obsessed with customer experience. He spent all of 2024 mapping 100 buyer pain points and 100 seller pain points, and talks about why the "just sold" postcard is actively working against you, and what it actually means to build a brand versus just building a profile. Connect with Marc at marc@1000watt.net | |||
| How Community Builds Loyalty and Customer Experience in Real Estate and SaaS | 05 Mar 2026 | 00:36:58 | |
What if the real competitive advantage in business isn’t better technology… but stronger community? In this episode, Christine George sits down with Stacey Soleil, Head of Community at Cloze, to unpack why community is quickly becoming one of the most important business strategies in today’s automated world. Stacey describes community as the “connective tissue” between people, products, and purpose, the place where customers stop being users and become partners. Together, they explore why belonging drives loyalty, how community reduces churn in tech, and why real estate professionals should think of themselves as the connective force in their own local networks. You’ll learn:
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| How Real Estate Professionals Can Become Paid Industry Speakers with Speaker Readiness and Credibility | 19 Feb 2026 | 00:28:11 | |
What if the reason you’re not getting invited to speak isn’t your talent… it’s your readiness? In this episode, Christine spoke with nationally recognized real estate speaker Kendall Bonner, founder of Industry Speaks Academy, to talk about what it really takes to move from expert to industry contributor. Kendall breaks down the three credibility elements every speaker needs: • Street credibility • Performance credibility • Referral credibility They talk about why event organizers don’t build events around speakers. They build them around topics. Why beautiful storytelling isn’t enough. And how to shift from ego to contribution so you actually get invited back. If you’ve ever felt the nudge to get on stage or use your voice in a bigger way, this episode will help you understand the assignment of the room. To learn more about Kendall's Academy, visit Industry Speaks Academy here. | |||
| How Real Estate Professionals Can Become Paid Industry Speakers with Speaker Readiness and Credibility | 19 Feb 2026 | 00:28:11 | |
What if the reason you’re not getting invited to speak isn’t your talent… it’s your readiness? In this episode, Christine speaks with nationally recognized real estate speaker Kendall Bonner, founder of Industry Speaks Academy, to talk about what it really takes to move from expert to industry contributor. Kendall breaks down the three credibility elements every speaker needs: • Street credibility • Performance credibility • Referral credibility We talk about why event organizers don’t build events around speakers. Why beautiful storytelling isn’t enough. And how to shift from ego to contribution so you actually get invited back. If you’ve ever felt the nudge to get on stage or use your voice in a bigger way, this episode will help you understand the assignment of the room. Because speaking isn’t self-promotion. It’s service. Find more information about Kendall's Industry Speaks Academy here. | |||
| How Customer Experience Drives Trust, Loyalty, and Growth in Real Estate | 05 Feb 2026 | 00:40:56 | |
Customer experience isn’t a training manual or a checklist. It’s a mindset that shapes trust, loyalty, and long-term growth. In this episode of Know Like Trust for Real Estate, Christine George sits down with Elizabeth Dixon, former executive at Chick-fil-A, author of The Power of the Customer Experience, and nationally recognized speaker, to frame what truly creates unforgettable experiences. Together, they explore:
Connect with Elizabeth and check out her books here: https://www.elizabethdixonspeaks.com/ | |||
| Customer Experience After the Sale: How Real Estate Agents Build Trust, Reduce Friction, and Earn Referrals | 22 Jan 2026 | 00:39:27 | |
Customer experience doesn’t end when the contract is signed. It actually starts there. In this episode of Know Like Trust for Real Estate, Christine George sits down with Melissa Anderson, Director of Customer Success at MoxiWorks, to talk about what truly happens after the sale, and why that phase is where trust is either strengthened or lost. This conversation goes beyond support desks and tech troubleshooting. Melissa breaks down what real customer success really means, how to uncover a client’s true goals, and why clarity, accountability, and expectation-setting are the foundation of long-term relationships. If you’re a real estate professional who wants fewer misunderstandings, calmer clients, and more referrals, this episode will change how you think about service, communication, and value. | |||
| How Real Estate Agents Create Superfans Through Customer Experience (Not Lead Volume) | 08 Jan 2026 | 00:51:04 | |
What if the biggest threat to your real estate business isn’t competition but apathy? In this episode of Know Like Trust for Real Estate, Christine George sits down with Brittany Hodak, author of Creating Superfans and former Shark Tank entrepreneur, to break down why being “good enough” is the fastest way to be forgotten. Together, they discuss:
This is perfect for the real estate professional who wants to stand out without shouting, build trust without gimmicks, and grow through relationships, not hustle. Check out Brittany's Book, Creating Super Fans. | |||
| In the Age of AI - Why Real Estate Agents Still Matter More Than Ever | 25 Dec 2025 | 00:39:54 | |
This replay episode is one every real estate agent needs to hear right now. AI is everywhere, and depending on who you ask, it’s either going to revolutionize real estate or replace agents altogether. In this conversation, Keith Robinson breaks through the fear, hype, and misinformation to explain what AI is actually changing, and where humans still matter most. We talk about:
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| How Real Estate Agents Can Use AI to Scale Their Marketing, Build a Stronger Brand, and Stay Relevant | 11 Dec 2025 | 00:40:34 | |
In this REPLAY episode, marketing visionary and RealScout CMO Seth Price returns to share what every real estate professional needs to know about AI, branding, and the future of the industry. Seth breaks down why personal brand matters now more than ever, how AI can 10x an agent’s output, and why strategic systems create sustainable growth. We explore:
Seth also shares his three life principles for staying grounded and focused, including how manifestation actually works. It’s a grounded, practical, inspiring conversation for any agent looking to stand out, stay relevant, and build an unforgettable business in a rapidly evolving market. Links: Follow Seth on LinkedIn: https://www.linkedin.com/in/sethkprice/ Find out more about RealScout: https://www.realscout.com/ | |||
| How Real Estate Agents Can Use Email Newsletters to Identify Ready Buyers & Sellers | 27 Nov 2025 | 00:55:09 | |
This week, we’re replaying one of your all-time favorite episodes. In this conversation with Stephanie Alfonso and Dave Charest of Constant Contact, we dig deep into how email newsletters help you understand your clients on a deeper level. We break down what today’s data can reveal about buying and selling behavior, what types of content trigger engagement, and how to turn newsletters into a strategic advantage instead of another task on your list. | |||
| What Is Fractional Leadership and Why It’s the Future of Real Estate Organizations | 13 Nov 2025 | 00:35:54 | |
Fractional leadership is changing the way businesses and especially real estate brokerages scale, adapt, and stay profitable. In this episode, Christine talks with Laura O’Connor, collaborative strategist and co-author of The Shift to Fractional Leadership, about how part-time executives are helping organizations grow faster and smarter without the burden of full-time costs. Here's what you'll learn:
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| How Two Military Spouses Built a Purpose-Driven Brand that Went Viral | 30 Oct 2025 | 00:40:14 | |
When Katie Couric, Brené Brown, and Glennon Doyle all shared a post about Little Blue Cart, founders Erin Fangmann and Kate Marsh Lord knew they had something special. In this episode, I talk with Erin and Kate, two military spouses who turned frustration with the status quo into a thriving, purpose-driven business that empowers consumers to shop with their values. We dig into:
This episode is a masterclass in leading with authenticity and proof that when your business aligns with your values, everything else falls into place. | |||
| How Real Estate Agents Can Build Wealth and Reduce Taxes with Smart Financial Planning | 16 Oct 2025 | 00:24:04 | |
Most agents are great at making money but not so great at keeping it. In this episode of Know Like Trust for Real Estate, Christine talks with Amy Chorew, CEO of Curated Learning, about her new program Fiscal Fitness, created with her sister, Maeda, a CPA. Together, they break down how real estate professionals can turn their closings into lasting wealth through simple, practical systems. Learn how to structure your business, plan for taxes, build a trusted financial team, and start saving, even if it’s just $50 a month. | |||
| How Real Estate Agents Can Create a Value Proposition That Attracts Listings | 02 Oct 2025 | 00:33:54 | |
What makes you different from every other real estate agent in your market? In this episode, I coach Ruth Gramza, an agent from Minneapolis, through creating a clear, authentic value proposition. We unpack how to move past the “icky” feeling of selling yourself, identify your dream client, and build a listing presentation that actually shows how you deliver on your promise. If you’ve struggled to explain your value in a way that resonates, this one’s for you. | |||
| How Real Estate Agents Can Use a SWOT Analysis to Grow Their Business | 18 Sep 2025 | 00:06:53 | |
A SWOT analysis isn’t just for corporations. It’s a powerful tool for real estate agents, too. In this episode of Know Like Trust for Real Estate, Christine breaks down how to uncover your strengths, confront your weaknesses, identify hidden opportunities, and prepare for threats that can impact your business. You’ll walk away with at least two actionable ideas you can implement immediately. | |||
| How Real Estate Agents Can Market to Downsizers and Seniors With Confidence | 04 Sep 2025 | 00:33:35 | |
In this episode of Know Like Trust for Real Estate, I sit down with Hilaire Radowick, a 23-year veteran in Gig Harbor, Washington, who recently decided to niche down into senior real estate and downsizing. While 100% of her business comes from her sphere, Hilaire wanted strategies to better market to both older homeowners and the adult children often involved in these decisions. We dive into practical ways agents can:
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| How Real Estate Agents Can Build Brand Awareness After a Rebrand | 21 Aug 2025 | 00:16:55 | |
In this episode of Know Like Trust for Real Estate, I sit down with Beth Golden of the Golden Home Team in Baltimore, MD. Beth and her husband recently rebranded their business to focus on their niche, luxury waterfront properties, and created a new visual identity. But the challenge? Building brand awareness around it. Together, we dive into actionable strategies to create consistency, eliminate clutter, and ensure their new logo and identity stand out in a crowded market. | |||
| Trailer | 19 Aug 2025 | 00:00:59 | |
When real estate agents become the trusted authority in their market, everything changes: more listings, stronger relationships, and a business built on referrals, not cold calls. On Know Like Trust for Real Estate, I share proven strategies, real-time coaching, and practical frameworks to help ambitious agents cut through the noise, clarify their brand, and attract the clients they actually want to work with. Want to stand out and scale up without burning out? Tune in for expert insights, relatable stories, and the real challenges I help agents overcome every day. | |||
| How Real Estate Agents Can Stand Out on Social Media Without Looking Like Everyone Else | 07 Aug 2025 | 00:14:55 | |
Too many agents are blending in with cluttered posts, inconsistent branding, and generic content. In this solo episode, Christine breaks down the real reason you're getting scrolled past, and how to fix it. Learn how to create content that feels like you, connects with your dream clients, and actually stops the scroll. You’ll also hear real-world examples of agents who are doing it right. | |||
| How to Stay Disciplined and Build Mindshare in a Down Market | 24 Jul 2025 | 00:33:54 | |
What do you do when the market slows and motivation slips? In this episode, I’m joined by David Greenspan, CEO of Mindshare 101, who shares why discipline and consistency are the real drivers of success in a down market. We talk about the blind spots that hold agents back, how to build top-of-mind awareness with your sphere, and the difference between activity and progress. 👉 Follow David on Instagram @davidgreenspan101 | |||
| How Real Estate Agents Can Achieve Consistency in Marketing Without Burning Out | 10 Jul 2025 | 00:46:05 | |
In this first-ever live coaching session on the Know Like Trust podcast, Christine George sits down with Leanne Mitchell and Elizabeth Gatto of the Mitchell Gatto Team to tackle a challenge so many real estate professionals face: staying consistent with marketing when business (and life) is busy. Leanne and Elizabeth share how they doubled their business but still struggle with overwhelm, automation, and feeling like they're always “starting over.” Christine walks them through practical strategies to simplify, delegate, and create a plan they can actually stick to—without burning out. This episode is packed with real solutions. Follow the Mitchell Gatto Team on Instagram: @mitchellgattoteam Ready for your own coaching session? Apply here: coachingwithchristinegeorge.com | |||
| The Real Reason You're Not Getting the Referrals You Deserve | 26 Jun 2025 | 00:15:11 | |
You helped them find their dream home, sent a thoughtful closing gift, and stayed friends on Instagram… So why didn’t they call you when it was time to move again? In this episode, I’m sharing the real reason you're not getting the referrals you deserve—plus three powerful ways to fix it. We’ll talk about:
This one is practical, actionable, and a little bit of a wake-up call. Tune in and let’s make sure you never lose another referral opportunity again. | |||
| The Rise of Fractional Leadership in Real Estate with Laura O’Connor | 12 Jun 2025 | 00:35:54 | |
If you've ever thought, “I need expert help, but I can’t afford a full-time executive,” this episode is for you. Laura O’Connor joins me; collaborative strategist, operations expert, and co-author of The Shift to Fractional Leadership. Together, we unpack the growing trend of fractional leadership, why it's booming in real estate, and how brokerages and businesses can scale smart, fast, and with heart. You’ll learn:
Take a listen to the full episode and download the white paper here. Connect with Laura on LinkedIn: Laura O’Connor | |||
| AI, Authenticity, and the #1 Thing Most Agents Forget to Do | 29 May 2025 | 00:55:09 | |
In this episode, I chatted with email experts Stephanie Alfonso and Dave Charest from Constant Contact to dive into what’s working (and what’s not) in email marketing right now. We cover:
🔗 Connect with Stephanie: LinkedIn | |||
| From Burnout to Alignment: How Leslie Beck Rebuilt Her Business Around Purpose | 15 May 2025 | 00:31:50 | |
Leslie Beck had built a successful real estate brokerage in Denver, but in 2024, after a year of soul-searching and health challenges, she realized something wasn’t working. Her business no longer felt aligned with her purpose. So, she made a bold move: she closed her brokerage, joined milehimodern, and launched Divorce Curious™, a workshop series and coaching program for women navigating divorce and new beginnings. In this episode, Leslie shares:
Her approach isn’t just white-glove real estate, it’s full-spectrum support: from home buying to healing to personal styling. Leslie's story is proof that you don’t have to do everything, you just have to do what’s yours to do.
Connect with Leslie: | |||
| Attracting Your Dream Clients with Debra Trappen | 01 May 2025 | 00:47:08 | |
What if the key to attracting your dream clients isn’t about niching harder or hustling more, but about getting radically clear on your values? In this episode, I’m joined by visionary strategist and founder of The Red Threads Collective, Debra Trappen. Debra shares why your values and passions are your energetic signature, and how showing up in alignment with them makes you magnetic to the people you’re meant to serve. We dive into how to define your core values, the connection between alignment and client attraction, and how to build boundaries that reflect who you are and what you stand for. If you’ve ever felt pulled in too many directions, or unsure of how to stand out without shouting, this conversation is for you. 🎧 Listen now and learn how to attract your dream clients by being more you. 🔗 Connect with Debra: debratrappen.com | |||
| The AI Revolution and What it Means for Your Personal Brand | 17 Apr 2025 | 00:40:34 | |
Seth Price is back! And he's not holding back. In this episode, we talk about how AI is transforming real estate, the renewed importance of personal branding, and the tools that are giving professionals an unfair advantage. As CMO of RealScout, Seth brings a thoughtful, experience-backed perspective on how to future-proof your business, amplify your brand, and navigate change with clarity and confidence. Pearls in this episode include:
Links:
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| Creativity is the New Currency: AI, Real Estate, and the Power of Human Connection | 10 Apr 2025 | 00:39:54 | |
In this high-energy episode, Keith Robinson, Chief Strategic Officer at NextHome, joins me to talk about how AI is reshaping real estate, not by replacing agents, but by empowering them. Keith breaks down the real impact of AI, why we’re not heading for a robot takeover, and how smart agents can stay ready to seize new opportunities. He explains why emotional intelligence is still your superpower, what role creativity plays in an AI-enhanced future, and how AI can help agents overcome rejection avoidance and start more meaningful conversations. Tech-savvy or tech-terrified, either way, this episode will give you a fresh, grounded perspective on how to harness AI without losing your human touch.
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| Why Success Can Feel Like "Wonderhell" (And What to Do About It) | 20 Mar 2025 | 00:39:44 | |
In this episode of The Know Like Trust Podcast, I sit down with the incredible Laura Gassner Otting, Wall Street Journal bestselling author, serial entrepreneur, and a regular contributor on Good Morning America. We dive into her latest book, Wonderhell, and the emotional rollercoaster of success—how achieving something great can leave you both exhilarated and overwhelmed by what’s next. Laura shares:
Grab Laura's Book: https://lauragassnerotting.com/resources/#books Learn more about Laura: https://lauragassnerotting.com/ Follow Laura @heylgo on all the socials | |||
| Cooking Up a Personal Brand with Paul Zweben | 06 Mar 2025 | 00:23:27 | |
In Episode 106 of Know Like Trust for Real Estate, I'm joined by Paul Zweben, a former chef and restaurateur turned top-producing real estate professional in Manhattan. Paul, alongside his wife Carolyn, leads the Zweben Team, known for its innovative approach to real estate. What sets Paul apart? He seamlessly integrates his 30 years of culinary expertise into his real estate brand, creating a memorable and engaging experience for his clients. In this episode, Paul shares how his passion for cooking has become a powerful differentiator in a crowded industry. From hosting cooking events for clients to crafting real estate analogies through food, Paul’s approach proves that standing out means bringing your full self to your business. Tune in to discover:
Visit Paul on his website here. | |||
| Stop Overthinking Your Real Estate Brand Voice—Erica Reitman Tells You How | 27 Feb 2025 | 00:39:17 | |
In this episode of Know Like Trust, I’m joined by the unapologetic, no-nonsense president of the Zero F’s Club, Erica Reitman. Erica is known for her fearless approach to branding and content creation, helping entrepreneurs break free from self-sabotage and lean into their unique voices. We dive deep into:
If you’ve ever felt stuck trying to “find” your voice or worried about standing out too much, this episode will give you the permission slip you need. Listen now and take Erica’s 30-day challenge to start showing up unapologetically. Grab Erica's FREE GUIDE and learn how to plan a CEO MILLIONAIRE DATE--a step-by-step blueprint to crush limiting beliefs, reset your money mindset and start running your life like the six figure [or seven figure👀] powerhouse you're meant to be. | |||
| The Power of Authenticity: What Real Estate Pros Can Learn from a Former Sports CMO | 20 Feb 2025 | 00:50:21 | |
I’m joined by my longtime friend and marketing powerhouse, Wayne Partello. Wayne has had an incredible career—from his early days as a nightclub DJ to leading marketing for major sports teams like the Miami Dolphins and the San Diego Padres. Now, as the co-founder and CEO of Cuento Marketing, he helps brands find and amplify their unique stories. Wayne and I dive deep into: Wayne’s journey is proof that knowing your value, being unapologetically yourself, and telling your story can lead to extraordinary opportunities. His insights will inspire you to rethink how you show up in your business. Connect with Wayne & Quinto Marketing:
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| How to Make a Scene (In the Best Way Possible) with Mike Ganino | 06 Feb 2025 | 00:42:03 | |
A new episode | |||
| Master Personal Branding with Wendy Forsythe | 23 Jan 2025 | 00:27:06 | |
In this episode, we kick off the new year with real estate industry icon Wendy Forsythe, Chief Marketing Officer at eXp Realty. Wendy shares her unique perspective on personal branding, including how to uncover your authentic self, create meaningful content, and stay relevant in a rapidly changing industry. She also highlights eXp’s groundbreaking partnership with Canva, empowering agents to build their brands with powerful, accessible tools. Tune in to learn how to leverage your story, connect authentically, and navigate the evolving real estate landscape. Learn more about eXp Realty: https://www.exprealty.com/ Follow Wendy on all the socials: Instagram: https://www.instagram.com/brandwendy/ Facebook: https://www.facebook.com/wendy.forsythe LinkedIn: https://www.linkedin.com/in/wendyforsythe/ Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect:
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| Elevate Your Business in 2025 with the Power of Personal Branding | 09 Jan 2025 | 00:06:53 | |
In this episode of Know Like Trust, Christine kicks off 2025 with a powerful message about personal branding—the key to standing out in real estate and attracting the right clients. She shares her perspective on what personal branding really means and how it can transform your business and life. Plus, she introduces an exciting new format for the podcast: each month will focus on a new big idea, complete with expert interviews and free webinars designed to give you actionable insights. | |||
| Designing Your Dream Career with Kelly White | 26 Dec 2024 | 00:33:25 | |
A new episode | |||