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Max Holland, Senior CRM Manager at Castore (and formerly at The Hut Group’s MyProtein), joins us on Klaviyo Geeks to talk bold lifecycle plays, retention strategy, and what it takes to actually move the needle in CRM. 

From being one of the first brands to test Klaviyo’s new Omniverse features (WhatsApp, RCS, campaign builder) to prioritizing what matters most in a crowded roadmap, Max doesn’t hold back. 

Expect real talk on loyalty, creative execution, CRM mistakes he’s learned from, and the bold experiments he’s running in 2025.

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Most D2C brands chase ROAS and miss the real driver of growth: profitability. In this episode, Valentin Kuznetcov breaks down finance-led retention, margin clarity, and the frameworks 8-figure brands use to scale sustainably.

And if you want to go deeper, Valentin just dropped his new book Beyond ROAS — a must-read playbook for founders and marketers who want to stop chasing vanity metrics and start building truly profitable brands.

👉  Get Valentin's book here: https://move-the-needle.circle.so/beyond-roas?utm_source=youtube&utm_campaign=klaviyogeeks

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Most brands treat list growth like a checkbox - but the best brands know it’s the foundation of higher conversion rates and faster CAC payback. 

In this episode of Klaviyo Geeks, we break down the latest Klaviyo updates, why “just having one popup” won’t cut it in 2025, and how to actually turn signups into revenue. 

From smart popup strategies to welcome flows that sell, we’ll show you how to track the right metrics and make list growth one of your highest-leverage channels.

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Recorded live at K:LDN 2025, this episode of Klaviyo Geeks dives straight into the Klaviyo Omniverse with CMO Jamie Domenici and Head of Product Service Grant Deken. 

From bold product reveals to the future of AI, CRM, and omnichannel marketing - this one’s packed. 

Hear the vision, the roadmap, and what’s really coming next for brands using Klaviyo.

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Welcome back to Klaviyo Geeks — the no-BS podcast where we break down retention, deliverability, and everything in between.

In this episode, Omar and Bogdan pull back the curtain on the inbox killers we keep seeing in client accounts—from sketchy domain setups to sending habits that silently tank your sender reputation.

🎙️ Featuring:
– Updates from Bogdan & Omar
– Why your 99% delivery rate doesn’t mean you’re inboxing
– The sending habits destroying your email reputation
– Easy deliverability fixes most brands ignore

👉 Grab the deliverability checklist here

💬 Drop a comment with the beliefs you’ve unlearned, and tag us on LinkedIn.

👉 Subscribe for more no-BS D2C retention strategy.

👉 Follow Bogdan on LinkedIn Here

👉 Follow Omar on LinkedIn Here

@klaviyogeeks

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👉 Follow Bogdan on LinkedIn Here

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In this episode, we’re calling out the tactics and “best practices” we once believed - but now know were holding us (and our clients) back. From email frequency myths to flawed loyalty logic, we break it all down.

🎙️ Featuring:
– Updates from Bogdan & Omar
– The beliefs we had to unlearn to scale smarter
– Quick-fire myth-busting + agency-tested insights

💬 Drop a comment with the beliefs you’ve unlearned, and tag us on LinkedIn.

👉 Subscribe for more no-BS D2C retention strategy.

👉 Follow Bogdan on LinkedIn Here

👉 Follow Omar on LinkedIn Here

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In this episode of Klaviyo Geeks, we’re pulling back the curtain.
After managing millions in email revenue across dozens of D2C brands, we’ve seen the good, the bad, and the downright painful.

We’re breaking down 4 harsh truths most email marketers and agencies won’t admit - until it’s too late.

If you’re a $1M+ Shopify brand relying on email for growth, this is the unfiltered advice you didn’t know you needed.

💥 This one’s not for the fragile ego. Let’s get into it.

#KlaviyoGeeks #EmailMarketing #DTCgrowth #RetentionMarketing

Links to topics and resources covered in this episode

• Flow Prioritization Table
• Prioritization framework spreadsheet
• Customer Value Optimization Blog Post
• Value/Goal Tree

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Welcome to the very first episode of Klaviyo Geeks — where D2C retention gets real.

In this first episode, we’re kicking things off with the backstory:
How we met, why we started this podcast, and what the hell it actually means to be a real Klaviyo marketer in 2025.

We’re cutting through the noise, calling out the fluff, and sharing the lessons that come from running two retention-first agencies in the middle of the chaos.

Whether you’re a founder, an operator, or an email geek who lives in flows all day — this one’s for you.

This is the podcast we wish existed when we started. And this is just the beginning.

👉 Follow Bogdan on LinkedIn Here

👉 Follow Omar on LinkedIn Here

@klaviyogeeks

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