Romain Avri was in Michelin kitchens in France at 17. Then he landed in Toronto and got a culture shock he still talks about.
In this episode, Romain explains why starting that young is a real advantage. You get handed the right standards before you pick up bad habits. He says a couple of months in those kitchens can be worth years somewhere else.
He also pushes back on the myth. Michelin culture is still misunderstood in North America, and Romain thinks talking plainly about the pressure is healthier than protecting the mystique. Hiding behind aura protects bad behaviour. It does not raise standards.
Then we get into Canada. His take is blunt. The problem is not talent. It is rent, margins, and investor risk. Toronto could have far more serious restaurants, but the math punishes ownership before a room has time to mature. He also argues Canada needs to stop importing French validation and start trusting what grows here, from Ontario protein to coastal fish and berries.
We talk about the scene itself. Romain says chefs here fight over the same slice of the cake instead of building a bigger one. Another chef winning should create lift, not resentment.
The second half is the pivot. When the traditional path stalled, social media became a real lane. Recipe videos, brand deals, consulting, private chef work. Romain treats content as modern advertising, but he is clear on why his videos land. The recipes were tested in real kitchens first. Document the skill, do not perform it.
He gets honest about the harder stuff too. Burnout, therapy, and how kitchen culture often mirrors patterns people never dealt with. His view is that the loudest guy in the room is usually the least regulated one, and that understanding why someone reacts makes you a better leader.
He finishes with what is next. Bigger goals, a possible TV show built on food history, more charity work, and a reputation he guards closely.
Topics: Michelin kitchens, French culinary training, Toronto food scene, Canadian cuisine, restaurant economics, chef burnout, mental health in kitchens, food content creation, social media for chefs, brand deals, culinary career pivot.