Explore every episode of the podcast Kids, Chaos & Killer Campaigns

Marketing is “working”... but can you actually prove it?

In this episode we’re breaking down how to track and prove marketing ROI in a way that’s clear, credible, and actually useful for decision-making.

Because let’s be honest—reporting on emails sent, ads launched, and posts published isn’t enough. At some point, someone’s going to ask: What did this actually do for the business?

And if your answer involves stitching together 17 platforms and a guess… we need to fix that.

In this episode, you’ll learn:

•  The difference between activity metrics vs. impact metrics
•  The core KPIs that actually prove ROI (CAC, conversion rates, pipeline, revenue influence, time to close) 
•  How to track ROI across events, paid ads, email, and your tech stack
•  A simple 4-step framework to track ROI without overwhelm
•  Why last-touch attribution is misleading—and what to look at instead 

Plus, relatable mom-life analogies that make complex marketing concepts actually stick.

If you’re ready to stop guessing and start proving what’s working—this one’s for you.

Everyone is talking about AI, but most marketers are using it wrong.

That's why we're breaking down how to actually use AI to save time, increase efficiency, and improve your marketing without sounding generic or losing your strategic edge.

The key mindset shift?
AI isn’t magic—it’s your intern.

And just like any intern, it needs direction, context, and feedback to be effective.

This episode dives into:

• What you should delegate to AI (social posts, emails, campaign planning, data analysis, and more)
• What you should never delegate (strategy, final messaging, and relationship-building)
• Real-world ways to use AI in your day-to-day marketing workflows
• Simple prompting tips to get better, faster results
• How to “train” AI to match your voice, audience, and goals over time

Plus: how AI is helping beyond marketing, from PTA emails to workout planning (because efficiency doesn’t stop at work).

🎯 If you want to get hours back in your week while still producing high-quality, human-centered marketing—this episode is your playbook.

👉 Subscribe, leave a review, and share with a marketer who’s trying to figure out how to actually use AI the right way.

Digital events don’t fail because of bad content—they fail because there’s no strategy behind them.

In this episode of Kids, Chaos, and Killer Campaigns, we’re breaking down how to turn your digital events into real pipeline by building a full-funnel event strategy—from RSVP to ROI.

Because let’s be honest…
Sending one email and hoping people show up isn’t a strategy.

I'm walking through:

• Why sales alignment before your event is critical to success
• How to build a high-converting pre-event email + LinkedIn cadence
• What makes a digital-first event experience actually engaging (not just another Zoom call)
• The biggest mistake marketers make: ignoring post-event follow-up
• How to turn one event into ongoing content, nurture, and pipeline

Plus, relatable real-life moments from managing life with two kids—because running an event funnel isn’t that different from getting everyone out the door on time.

🎯 If you want more registrations, better attendance, and actual ROI from your webinars—this episode is your playbook.

Don’t forget to subscribe, leave a review, and share with a marketer who’s still treating events like a one-and-done tactic.

What’s stopping you from hitting publish?

This candid, unscripted episode of Kids, Chaos & Killer Campaigns, shares a real behind-the-scenes moment of burnout, procrastination, and the pressure to be perfect—and how one simple conversation changed everything.

This episode explores:

• Why perfectionism stalls progress (in marketing and life)
• The hidden power of having “cheerleaders” at work
• How to build a support system that pushes you forward
• Why most creators quit—and how to avoid it
• A mindset shift every marketer needs to take action faster

If you’ve ever delayed posting, launching, or sharing your ideas because it “wasn’t ready yet,” this episode is your permission slip to move forward.

Because sometimes the best strategy… is just starting.

🎧 Perfect for marketers, working parents, and anyone balancing ambition with real life.

What if one blog post could fuel your entire week of marketing? This episode shares a stress-free system for turning a single piece of content into 10 high-impact assets—so your campaigns keep running while you finally unplug.

You’ll learn how to:

• Multiply one guide, blog, or checklist into posts, emails, and videos
• Extend reach across channels without annoying your audience
• Batch like laundry day (yep, it’s cheesy—but it works)
• Repurpose like your kids use their imagination—anything into everything

If you’ve ever tried to balance campaign deadlines with sunscreen battles, this episode is for you. Listen in to learn how to work smarter, not harder—and finally take that vacation without your laptop.

Is SEO dead? Not even close—but it’s no longer the only game in town. In this episode of Kids, Chaos, and Killer Campaigns, we break down the rise of AIO (AI Optimization) and what it means for marketers who want to be found everywhere—from Google to ChatGPT.

In this episode, you'll learn:

• What AIO actually is (no, it’s not just AI-generated content)
• How to format answer-first content that gets cited by AI tools
• Key differences between SEO and AIO ranking signals
• Real-world examples of blending SEO strategy with AI-readiness
• A simple weekly challenge to make your existing content go further

Whether you're in demand gen, content, or strategy—and juggling snack requests between Zoom calls—this episode will help you future-proof your content strategy with smart, scalable tactics.

🎧 Subscribe, share, and join the movement of marketers writing for humans and algorithms—without losing their voice (or their sanity).

Ever typed “write an email” into ChatGPT and cringed at the result? Yeah, me too.

In this episode of Kids, Chaos & Killer Campaigns, I’m sharing 10 tried-and-true AI prompts that actually work—saving you time on everything from emails and LinkedIn posts to bedtime stories and client briefs.

Whether you're a marketer balancing inboxes and snack time or just trying to get through your campaign list without burning out, these prompts are for real life—and real results.

Here’s what you’ll get:
The exact follow-up email prompt I use that replaces “Just checking in” forever
A post-worthy prompt that turns bullet points into scroll-stopping LinkedIn content
My go-to bedtime story generator when I'm traveling (yes, really)
Bonus tip: How to organize and reuse your favorite prompts like a pro

Tune in if you:

• Want to save hours every week with AI
• Are building content while balancing chaos (aka kids, meetings, and rewarming your coffee)
• Need a smarter way to stay creative without starting from scratch

AI isn’t here to do your job—it’s here to lighten your load. Let’s make it work for you.

How do you make your audience feel truly seen—and not just served a templated “Hi, {First Name}”? In this episode of Kids, Chaos, and Killer Campaigns, Eden Reid explores the real meaning of personalization in marketing.

With stories from the snack-time trenches and tips from the B2B frontlines, you’ll learn:

• Why relevance beats recognition every time
• How to build personas your team will actually use
• The difference between personalization that clicks and personalization that creeps
• Tactical wins across email, LinkedIn, websites, and ads
• How to segment smarter—by role, lifecycle stage, and behavior
• The one-question rule to test whether your message is “human enough”

You’ll walk away with actionable strategies (and relatable parenting metaphors) to sharpen your segmentation, simplify your message, and increase ROI—without sacrificing authenticity.

👶 Snack-packing moms and spreadsheet-loving marketers alike, this one’s for you.

🔗 Subscribe, review, and share it with a marketing friend who could use a little personalization in their life.

Being a marketer and a mom isn’t a balancing act—it’s a full-blown juggling routine. In this episode of Kids, Chaos, & Killer Campaigns, Eden Reid dives into what it really means to build and rely on your village—at home, at work, and everywhere in between. From yogurt-covered kitchen cabinets to last-minute workday rescues, Eden shares personal stories and actionable tips for identifying lifelines, setting boundaries, and staying connected while traveling for work.

Whether you're working remote with toddlers or navigating office life and school pickups, this episode is your reminder: you're not meant to do it all alone—and your village matters more than any productivity app.

Takeaways:

• How to identify and lean on your support system
• Tips for creating healthy work/family boundaries
• Why your professional network counts as your village
• Rituals to stay connected while traveling for work

Challenge this week: Text someone in your village, thank them, and ask how you can support them too.

Feeling overwhelmed by marketing analytics? You’re not alone—and this episode is your permission to keep it simple. Eden breaks down exactly which metrics matter most for small teams and solo marketers trying to make smart decisions without drowning in data. From website traffic and email performance to social engagement and ROI, we cut through the chaos and help you focus on what truly drives results.

 In this episode, you’ll learn:

• The only metrics that matter for beginners
• How to track email trends that actually move the needle
• Social media stats that show your content is working
• What “qualified leads” really mean—and how to track them
• Eden’s “data playdate” ritual to build consistency (without burnout)

Perfect for marketers juggling work, kids, and chaos—this episode will help you confidently step into your analytics without needing a math degree.

Leave a review, share with your marketing bestie, and connect with Eden on LinkedIn to keep the conversation going!

Ever feel like you're failing at both marketing and motherhood? You're not alone—and you're not doing it wrong.

In this episode of Kids, Chaos & Killer Campaigns, Eden Reid opens up about the messy, beautiful, guilt-ridden balancing act of being a mom and a marketer. From missing school events for campaign meetings to logging off early to tend to a sick kid, Eden breaks down 4 common "mom guilt traps" that working moms face—and shares real, actionable tips to escape them with grace (not perfection).

 What you'll learn:

• How to stay emotionally present—even when energy is low
• Why weekly priorities beat daily to-do lists
• Ways to involve your kids in everyday routines without guilt
• A powerful mindset shift to redefine success as a working parent

Whether you're cutting sandwich crusts or cutting ad budgets, this one’s for you.

Don’t forget to subscribe, leave a review, and share this episode with a fellow mom marketer who needs a reminder: Mom guilt may be real—but it’s not the truth.

Ready to stop chasing tasks and start scaling smart? In this episode of Kids, Chaos & Killer Campaigns, we’re diving into real-life marketing automation wins—built for small teams, tested by a mom of two, and powered by HubSpot.

Whether you’re a marketing team of one or juggling multiple hats, this episode is packed with practical, scalable automations that save you time and reduce manual work. We’re talking:

•  Welcome email series & lead nurturing
•  Lead scoring and routing
•  Marketing-to-sales handoffs
•  Client renewal workflows
•  Automated data hygiene

I’ll walk you through exactly how I’ve used HubSpot to build these workflows—and sprinkle in some parenting chaos for good measure (because yes, I’ve fixed a lead routing issue mid-tantrum before breakfast).

If you’ve ever said, “There has to be a better way,” this episode is for you.

Struggling to find your rhythm in the morning as a mom and marketer? In this episode of Kids, Chaos & Killer Campaigns, we’re ditching the unrealistic “4AM meditation” routines and getting real about what actually works when you're juggling preschool drop-offs, last-minute work calls, and milk spills on clean clothes.

Host [Your Name], a mom of two and full-time digital marketer, shares her top 3 tips for creating a flexible, sanity-saving morning routine—plus some relatable, laugh-out-loud moments along the way. You’ll hear:

• How a few minutes of prep the night before can prevent full-blown morning meltdowns.
• The power of “non-negotiables” to anchor your day.
• Why flexibility (and a spare outfit in the car) is the real mom-marketer superpower.

Whether you’re a morning person or just trying to survive until coffee, this episode is packed with encouragement, hacks, and ideas to help you start your day with more peace and less panic.

Don’t forget to subscribe, leave a review, and share this with a fellow working parent who needs to hear it!

In this episode of Kids, Chaos, & Killer Campaigns, we’re cutting through the noise of marketing trend overload. Host Eden Reid—mom of two and digital marketer—breaks down which trends are actually worth your time (hello, short-form video, AI productivity tools, and first-party data!) and which ones to skip. If you’ve ever tried to plan a TikTok strategy while juggling laundry, emails, and toddler tantrums, this episode is your permission slip to simplify. Tune in for practical tips, relatable stories, and a challenge to help you refocus your strategy this week.

Feeling the burnout creep in between preschool drop-offs, campaign deadlines, and endless Slack pings? You’re not alone. In this episode of Kids, Chaos & Killer Campaigns, we’re getting real about what burnout looks like for moms in marketing—and how to fight it with practical, guilt-free strategies that actually fit into your life.

Host [Your Name], a mom of two and digital marketing pro, shares her own chaotic week juggling a sick toddler and two campaign launches—along with five bite-sized self-care tips to help you protect your time, stay focused, and survive with style.

You’ll learn how to:  Redefine self-care (hint: it’s not always a bubble bath)  Use automation and tools like HubSpot + Asana to reduce mental load
 Block off focus hours and create quiet-time zones
 Let go of screen-time guilt
 Build a support system of fellow mom marketers

This is your permission slip to pause, breathe, and realize that you’re doing way more than enough. Whether you're working from the couch with a sniffly kid or hiding in the bathroom for 5 minutes of peace—we see you.

Perfect for:
– Working moms in marketing
– Digital marketers balancing parenting + career
– Anyone who’s ever sent a campaign email mid-meltdown (no judgment here)

Hit play now and don’t forget to subscribe for more real-talk marketing tips and motherhood moments.

You don’t need a total website overhaul to boost performance and drive more conversions — just a few smart tweaks. In this episode of Kids, Chaos, and Killer Campaigns, we’re diving into 5 easy, high-impact website optimizations that even the busiest parent-marketer can handle.

From faster load times to scroll-stopping CTAs and snack-sized forms, we’re talking practical changes you can implement today — no coding required. Plus, we’re pairing each tip with real-life #momlife moments (because let’s face it, running a website is a lot like getting a toddler out the door).

🎯 Learn:

• The secret to site speed (and where to find it)
• How your CTA should scream louder than your kids at snack time
• Why shorter forms = higher conversions
• How to make your content actually readable
• The magic of trust-building social proof

Subscribe, review, and share with a fellow marketer-parent who's ready to boost their site without losing their sanity.

Feeling creatively drained between work deadlines, kids’ activities, and the chaos of everyday life? You’re not alone! In this episode of Kids, Chaos, and Killer Campaigns, we’re tackling how to stay inspired even when life feels overwhelming. From juggling email automation workflows at dawn to navigating snack requests and remote control battles, I’ll share practical tips for sparking creativity under pressure—even when you're knee-deep in chaos.

Tune in for actionable strategies like micro creativity challenges, using constraints to fuel ideas, and letting go of perfectionism. Whether you're a marketer, a parent, or just someone trying to balance it all, this episode is packed with insights to help you create even when inspiration feels miles away.

Are you capturing leads but struggling to convert them? In this episode of Kids, Chaos, and Killer Campaigns, we dive into the power of email nurture funnels and why they’re essential for turning prospects into customers.

You'll learn:
 ✅The four must-have email funnels: content downloads, paid ads, campaigns, and events
  ✅Proven strategies to keep leads engaged and moving toward a sale
  ✅Common mistakes that are costing you conversions—and how to fix them
  ✅Quick tips for optimizing your existing funnels with A/B testing

Whether you're running paid ads, promoting a product launch, or following up after an event, strategic email automation can make or break your lead conversion success.

🎧 Tune in to discover how to build and optimize email sequences that keep your brand top of mind and drive real results.

Listen now and start turning more leads into loyal customers!

💻 Can remote work actually be productive when juggling kids, chaos, and deadlines? Absolutely—but it takes strategy.

In this episode of Kids, Chaos, and Killer Campaigns, we’re diving into remote work productivity hacks that actually work for busy parents. Whether you're balancing Zoom calls with snack requests or squeezing in deep work before school drop-offs, you’ll learn:

✅ How to create a flexible work schedule that actually boosts productivity
✅ Time-blocking strategies for focused work sessions (even with little ones at home)
✅ The best productivity tools to keep you on track and eliminate distractions
✅ How to set boundaries & avoid burnout when home and work life collide
✅ Creative childcare solutions to keep your kids engaged while you get work done

If you’ve ever struggled with work-from-home distractions, felt guilty about screen time, or wished for a better work-life rhythm, this episode is for you.

🎧 Tune in now and discover practical, real-life strategies to thrive in remote work—without losing your sanity!

Are paid ads worth it when you're working with a small budget? Absolutely—if you use them strategically. In this episode of Kids, Chaos, and Killer Campaigns, we break down how to maximize the impact of paid advertising without breaking the bank.

🔹 How to set a realistic budget (even just $5-$10 per day!)
🔹 Choosing the right platform: Facebook, Instagram, Google, or LinkedIn?
🔹 The 3-step framework for effective paid ads: Targeting, Creative, Testing
🔹 Common ad mistakes that waste your budget—and how to avoid them
🔹 Why paid ads are like family budgeting—and how to make every dollar count

If you're ready to test, tweak, and optimize your ads like a pro, this episode is a must-listen! Plus, stick around for a special challenge to take action today.

🎧 Tune in now and start running ads that actually work! Don't forget to subscribe, leave a review, and connect with us on LinkedIn!

What do parenting and marketing have in common? More than you think! In this episode of Kids, Chaos & Killer Campaigns, we explore how the chaos of parenting can teach us invaluable lessons about audience engagement, problem-solving, and adaptability in marketing.

From the patience required to nurture a child - or a lead - to the creative problem-solving needed to handle toddler meltdowns and campaign failures alike, this episode is packed with insights that will transform the way you approach both parenting and marketing.

A Few Key Takeaways:
🔹 Why patience is a marketer’s superpower
🔹 The art of adaptability when things don’t go as planned
🔹 How nurturing leads is just like raising kids—long-term commitment is key
🔹 Why celebrating small wins fuels success in both parenting and marketing

If you've ever felt like the skills you use to raise tiny humans could help you craft killer campaigns, this episode is for you! Tune in now and discover how to turn everyday parenting moments into powerful marketing strategies.

🎙️ SEO Made Simple: Essential Tips for Busy Marketers & Parents 🚀

Welcome back to Kids, Chaos, and Killer Campaigns! In this episode, we’re diving into Search Engine Optimization (SEO)—a must-know skill for anyone looking to boost their website visibility and drive organic traffic. Whether you're a marketer, a business owner, or a busy parent juggling it all, mastering SEO can help you work smarter, not harder.

What You’ll Learn in This Episode:

✅ Why SEO is a game-changer for businesses of all sizes
✅ The 3 SEO fundamentals: Keywords, Content, and Backlinks
✅ How to structure your website for better rankings and user experience
✅ Simple keyword research tips using Google Keyword Planner, Ubersuggest, and more
✅ On-page SEO essentials: title tags, meta descriptions, alt text & mobile optimization
✅ Common SEO mistakes to avoid (keyword stuffing, slow site speed & more)
✅ A fun analogy: Why SEO is like meal planning 🥗

🔥 Actionable SEO Wins You Can Implement Today!
💡 Optimize your existing content with the right keywords
💡 Ensure EVERY image on your website has alt text added 

Up Next: 🎧 Lessons from Motherhood That Made Me a Better Marketer

📲 Subscribe, Review & Share! If you found this episode helpful, don’t forget to subscribe, leave a review, and share it with fellow marketers or parents!

🔗 Let’s Connect! Find me on LinkedIn (link in show notes) to continue the conversation.

Until next time—enjoy the kids, embrace the chaos, and create killer campaigns! 🚀

🚀 Welcome to the First Episode of Kids, Chaos, and Killer Campaigns! 🎙️

Parenting and marketing—two worlds that require creativity, patience, and adaptability! In this debut episode, I introduce myself (Eden 👋), a marketer and mom of two, and share why I started this podcast: to help fellow marketing parents stay on top of trends, master their craft, and keep their sanity in the chaos of everyday life.

What You’ll Learn in This Episode:

✅ How marketing and parenting require similar skills
✅ The core topics this podcast will cover: digital marketing, SEO, content, social media, analytics, and work-life balance
✅ My experience in tech, biotech, fitness, and DTC marketing
✅ Actionable tip of the day: Know Your Audience! 🎯 (for marketing & parenting)
✅ A fun challenge to apply audience insights to your next email, social post, or ad campaign

🔥 Next Episode: SEO Made Simple! Stay tuned for easy SEO strategies for beginners.

🔗 Let’s Connect!
📩 Subscribe & hit the 🔔 to stay updated!
💬 Drop a comment: What topics would you love to hear next?
📲 Connect with me on LinkedIn: www.linkedin.com/in/eden-reid

Thanks for tuning in—now go crush those killer campaigns while managing the chaos! 💪👶🎯