Keep It Local | Local Media Association – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

Keep It Local | Local Media Association

Local Media Association

Business

News

Frequency: 1 episode/18d. Total Eps: 30

Keep It Local explores how local journalism is evolving — and thriving — through innovation. Hosted by the Local Media Association, each episode highlights strategies that help newsrooms build community and revenue. 🎙️

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇬🇧 Great Britain - Marketing
19/10/2026
#60

Spotify

No recent rankings available

Shared links between episodes and podcasts

Links found in episode descriptions and other podcasts that share them.

See all

https://localmedia.org
8 shares
https://PubGen.ai
4 shares
https://www.davidarkinconsulting.com
3 shares

https://www.linkedin.com/in/toddjhandy/
2 shares
https://www.linkedin.com/in/rubyjones1/
1 share
https://www.linkedin.com/in/johncelestand
1 share

https://empowermediaexchange.org/
2 shares
https://empowermediaexchange.org
2 shares

RSS feed quality and score

Technical evaluation of the podcast's RSS feed quality and structure.

See all

RSS feed quality

To improve

Score global : 57%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

Recent episodes with titles, durations, and descriptions.

See all

The Economic Opportunity Lab, One Year Later — with Dana Piccoli

Season 1 · Episode 30

Tuesday, September 22, 2026 • Duration 24:56

Local newsrooms are often asked to cover the economy — but rarely have the tools to cover economic mobility at a granular, data-driven level. One year ago, Local Media Association, Comcast NBCUniversal, and Opportunity Insights launched the Economic Opportunity Lab to change that.

In this episode of Keep It Local, host Ryan Welton talks with Dana Piccoli, Managing Director of News Is Out and Project Manager of the Economic Opportunity Lab, about what the first year produced: original reporting from 48 newsrooms and 10 NBC Telemundo stations across five regions (Chicago, Philadelphia, Miami, the Bay Area, and DC/Baltimore), and a new, free playbook for any newsroom, chamber of commerce, or city government that wants to do similar work in their own community.

They dig into how newsrooms partnered directly with researchers from Opportunity Insights to translate dense data — including the Opportunity Atlas — into personal, place-based stories on housing, education, and employment. Dana shares the story behind one of the Lab's most impactful pieces, a report on credit scores in Baltimore's Black community by the AFRO's Victoria Mejicanos, which prompted local bankers to convene a session to address the findings. She also talks about the role of trust and vulnerability in reporting on personal finances, and why public listening sessions were central to several newsrooms' approach.

The conversation closes with a look at what's next: making the playbook a living resource, helping communities find funding for similar collaboratives, and a reminder of News Is Out's LGBTQ+ media mapping project, which tracks coverage gaps for queer communities nationwide.

In this episode:

Introducing the Economic Opportunity Lab and its one-year mark
The scope: 48 newsrooms, 10 NBC Telemundo stations, 5 regions
What's in the new playbook — and who it's for
Common threads in the reporting: housing, education, employment

Keep It Local | Local Media Association – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Keep It Local | Local Media Association – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other30

LinkedIn3

Change.org2

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other30

LinkedIn3

Change.org2